Web Analytics Training Course

Increase your Website Sales and ROI By Mastering Web Analytics Through 8 Weeks Online Training Program

 

The number 1 reason why most business owners and marketing professionals
are not able to scale their advertising and maximize sales because they don’t know their numbers.

The number 1 reason why conversion optimization is not working for businesses
because optimizers lack basic understanding of the maths & stats behind testing.

Most of the online marketing & conversion optimization that exist today is not based on science or any formalized process.

People are doing all sorts of crazy things in a hope to generate sales. They blog, they produce videos, they are on instagram, they do podcasts, they speak on stages throughout the world. But they don’t really know what is working and what is not working in their marketing. They are just copying each other, like blind leading the blind. They do not have any data to back up their theory, formulate a hypothesis or increase budget.

They have no way of knowing which marketing channels are actually working and where to really invest time and money. They can not put their finger on any one marketing activity and can say with any degree of confidence that this is the marketing activity which has the most impact on our sales. What they have got is ‘attribution problem’. Gone are those days when you were advertising on just one marketing platform and device, and attributing sales was as easy as looking into an analytics report.

Analytics reports are now, not what you see is what you get. They are what you interpret is what you get.

In the world of multi-channel and multi-device marketing and the ever increasing number of marketing platforms, attributing conversions to the right touchpoint is becoming progressively complex and hard. So you can no longer ignore attribution issues, unless you don’t mind getting obsolete. Because market reward those who continue to add value to the marketplace. Those who refuse to upgrade themselves or believe they know it all are left behind.

Any person can learn to do A/B testing in a couple of hours. But that does not mean they can actually benefit from it. Because poor data interpretation result in poor insight.

Any person can learn to use GA/GTM online in a couple of weeks. But that does not mean they can actually benefit from it. Because poor data interpretation result in poor insight.

What separates one web analyst/marketer from the other, is actually the interpretation of data. How they read the data and gather insight to drive sales. 

You can run A/B tests 24 hours a day, 7 days a week, 365 days a year and still not see any improvement in conversions, if you don’t understand the statistics behind such tests.

Web Analytics and Optimization are becoming incredibly hard and complex.

We have got ‘last click conversions’, we have ‘first click conversions’, ‘data driven conversions’. We have got ‘click-through conversions’, we have got ‘view-through conversions’. Then we have got ‘assisted conversions’.

Then we have got dozens of different attribution windows, conversion windows, attribution models. And then under each attribution window, conversion window and attribution model, we can have a range of different conversion volume and conversion values.

Then we have got different types of cost per acquisition (CPA) like: Last Interaction CPA, Last non-direct click CPA, Linear CPA, Time Decay CPA…. and the list goes on and on.

And the biggest headache of all, is to decide which attribution window, conversion window and/or attribution model to use for optimizing marketing campaigns and interpreting data. All of this has made web analytics and optimization incredibly hard and complex.

And you don’t want to make the mistakes which others have made before you.

When it comes to learning, there are two ways: The easy way and the hard way.

The easy way is that you learn things on the Job, but with an incredibly slow pace, over the years/decades, by doing hit and trial, stumbling or falling countless times, along the way to success.

The hard way and also the smart way is to go through a crash course and learn to avoid even those mistakes which you have not made yet.

Why repeat the mistakes which others have made before you? It doesn’t make any sense. Learn from other people’s mistakes and avoid them.

If you believe in head starting, by learning from the best in the industry, then this training program is for you.

Reading blog posts and watching free videos are all good but they can never be a substitute for good mentorship and solid training program.

Is this training program right for you?

This training program is for you, if any one or all of the following apply to you:

  • You are struggling to understand your web analytics reports.
  • You are struggling to understand your true customers purchase journey.
  • You are struggling to determine the most effective marketing channels for investment.
  • You are running A/B tests after A/B tests but it is not resulting in any ‘real lift’ in sales and other conversions.
  • You are losing money in advertising because you don’t know what is working and not working in your marketing and where to invest time and money.
  • Your client/boss is not happy with your performance because you are having a hard time proving the ROI of your marketing/optimization efforts.
  • You are not able to get your recommendations implemented in a timely manner because your client/boss doesn’t listen to you.
  • You do not have well defined goals, strategies and KPIs in place for your business.
  • You lack strategic roadmap for your business.
  • Your lack of knowledge and skills are hindering your ability to grow in your business/career.
  • You want a head start in your career / business and learn to avoid even those mistakes which are others are destined to make for the foreseeable future.

Learn and Master Web Analytics and Google Analytics from Industry Expert in 8 weeks.

  • Lifetime access to the course + lifelong FREE course updates
  • New study material added every few weeks (lifelong learning)
  • Up to date training material
  • Hundreds of assessments to test your learning
  • Your 24/7, 365 days a year reference source
  • Learn at your own pace and from any place
  • Facebook Group Support (ask questions, get help)
  • Downloadable Worksheets

 

Overview

  • Start date: Available now
  • Duration: 8 weeks self paced
  • Mode of study: 100% online
  • Exam type: Continuous online assessments
  • Free lifetime updates
  • Prerequisites: Working knowledge of ecommerce

The Web Analytics training course is a 8 weeks online training program with lifetime access to the study material. That means this course has been designed to be completed within 8 weeks but you can choose to complete this course at your own pace.

Upon completion of this online course you will be able to:

  • Increase your website sales and ROI by leveraging the knowledge of web analytics.
  • Understand your web analytics reports and do a very focused and meaningful analysis from the very start.
  • Master all of the elements that go into extracting insight from data and understand the maths and stats behind web analytics and conversion optimization.
  • Develop a true understanding of your customers’ purchase journey.
  • Determine the most effective marketing channels for investment.
  • Run A/B tests and can expect ‘real lift’ in sales and other conversions.
  • Stop losing money in advertising because you know exactly what is working and not working in your marketing and where to invest time and money.
  • Prove the ROI of your marketing/optimization efforts to your clients/boss.
  • Influence decision makers and get your recommendations implemented in a timely manner.
  • Set up well defined goals, strategies and KPIs for your business.
  • Create a strategic roadmap for your business.
  • Experience exponential grow in your business/career.
  • Learn and master Google Analytics

 

Topics

  • Business Intelligence (Foundation, Product analysis, Market Analysis, Offer Analysis, Campaign Analysis, Goals Analysis…)
  • Done for you Audits (Social media strategy audit, Website Audit, Tags Audit, Google Analytics Audit, GDPR Compliance Audit…)
  • Google Analytics Foundation (Basics, Account Structure, Hits, Sessions, Source, Medium, URL tagging…)
  • Google Analytics Jump start (Cookies, Client ID, Users, Dimensions, Metrics, User ID, Marketing Channels…)
  • Google Analytics Acceleration Zone (Session & Conversion Attribution, Campaign Attribution, Channel grouping, Session Quality…)
  • Mastering Google Analytics Admin (Account Settings, Property Settings, View Settings, Cross Device Reports, Referral exclusion, Audience, Data Import…)
  • Becoming Expert E-commerce Analyst (Shopping Behavior analysis, Checkout funnel analysis, Advanced Analysis in 360, Google Marketing Platform, Cohort Analysis..)
  • Implementing Attribution Modelling (cross-channel attribution, cross-device attribution, online-offline attribution, hybrid attribution, attribution models, creating custom models…)
  • Web Analytics Fast Start (web analytics tools, barriers to implementing web analytics, career advice, how to sell conversion optimization, future of analytics…)
  • Using Data in Web Analytics (data warehousing, data visualization, data mining, data analysis, data monitoring,data forecasting, data trends …)
  • Data Reporting 101 (data reporting, data storytelling, strategic narrative, Using Best Excel Charts..)
  • Understanding Metrics and Finding best KPIs for your business
  • Testing and the Statistics Behind It (scientific hypothesis, statistical significance, significance level..)

Meet the Instructor: Himanshu Sharma

Hi, I am Himanshu Sharma. I help business owners and marketing professionals in generating more sales and ROI by: fixing their website tracking issues, by helping them understand their true customers purchase journey and by helping them determine the most effective marketing channels for investment.

I do that through 1-on-1 consultation and/or online training program.

My company Optimize Smart is a Google Partner. Google Partners are the experts who have been certified by Google, to manage AdWords and Analytics accounts on behalf of their clients.

I have over 12 years experience in web analytics and digital marketing. I am the author of four best-selling books on analytics and conversion optimization.

I was nominated for ‘digital analytics association awards for excellence’. Digital Analytics Association‘ is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

Course FAQs

Here we have answered some frequently asked questions about the course.

If you have any other questions please do not hesitate to contact us.

Q1. How is this course different from other courses out there?

I have been creating content for this course for years. This is not something which I developed in a couple of weeks in a hurry. So I already have a head start over other course creators who are trying to compete with our training program.

Since I started teaching this program, we have helped hundreds of students from all over the world in learning and mastering web analytics. The reason why this program has been so successful is because of the way I have structured it.

What I’ve really done in this program is, I’ve taken my real life work experience of working with countless small and big businesses over the decade and blended it with the expert guidance I received from my world class mentors like ‘Avinash Kaushik’.

This course focuses on real life applications than the features. Majority of courses out there focus only on explaining the features of a tool. They don’t focus on real life applications. Information alone isn’t enough. It’s the skillful application of the right information at the right time that can change your life.

In this training program I have shared the actual worksheets that I use in my business.

So for example I am not just teaching what is Google Analytics Audit but also sharing worksheet with you, so that you can do it yourself.

This course is very comprehensive and is chock-full of assessments. There is no big final exam in this course which you need to take and pass, instead you are tested throughout the course. Because of this you are guaranteed to learn.

This has been done to ensure that you actually ‘learn’ from this course and not just skim through the course material and forget 80% of what you read in a couple of days. There is a strong focus on learning here and the various assessments embedded in this course will greatly help you in your learning.

Lot of courses/webinars/workshops out there do not really assess your understanding of the study material. They either do not test you at all or they do not test you well. They just award you the ‘certificate of completion’ or better say ‘certificate of participation’ once you get to the end.

This certificate won’t do you any good, especially even after course completion, you still can not do a very focused and meaningful analysis or struggle to improve your business bottomline. In the real world, a ‘certificate of participation’ has no commercial value. They are a dime a dozen and everyone has got one.

No conference, live course, workshop or webinar will teach you, what you will learn from this course about web analytics.

This is because what I am teaching in this course, is a result of my decade of experience in the web analytics industry + the expert guidance I received from my mentors. I am teaching you the insider stuff. You can call it ‘business secrets’, ‘consulting secrets’, ‘expert secrets’ or whatever name you like.

You simply won’t find the information anywhere else.

Q2. What is this course NOT about?

This is not a course on business intelligence or data science.

There are no chapters on business analytics technologies like: ‘supply chain analytics’, ‘stakeholder management’,‘predictive analytics’, ‘R’ etc.

In this course, the focus is mainly on learning web/digital analytics and optimizing the online performance of a business.

The focus is on analysing and optimizing any online and offline footprints of a business, as long as they can be measured, classified or categorized and are used to optimize the online performance of a business.

Data can also be used to optimize the offline performance of a business and to take wide range of business decisions from operational, strategic to predictive.

For that we use other business analytics technologies like: ‘supply chain analytics’, ‘stakeholder management’,‘predictive analytics’ etc. all of which are not web analytics.

Q3. What do I need to know in advance in order to benefit from this course?

In order to get the maximum benefit from this course, you need to have a working knowledge of e-commerce.

No prior knowledge of maths and statistics is required.

This is not a technical course so no prior knowledge of HTML and JavaScript is required.

Q4. What is the difference between ‘Web analytics’ and ‘Google Analytics’?

99.99% of course creators themselves don’t know the difference between web analytics and GA and GTM.

So they are teaching GA and GTM in the name of teaching web analytics. They just copy each other. Monkey see, monkey do. But web analytics is not about GA, GTM. It is about analyzing and interpreting data, setting up goals, strategies and KPIs. It’s about creating strategic roadmap for your business.

Web Analytics is the core skill. Google Analytics is just a tool used to implement ‘Web Analytics’. You can also implement ‘web analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘web analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs. You are either likely to end up somewhere other than your destination or get involved in an accident.

You learn data analysis and interpretation from web analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment. You get that direction from ‘web analytics’ and not from ‘Google Analytics’.

You learn to set up KPIs, strategies and measurement framework for your business from ‘web analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on “Google Analytics’, you are learning to use one of the tools of ‘web analytics’. You are not learning the ‘web analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA. You need to know lot more than GA in order to work as a Web Analyst.

However here is the good news. This training program also include a course on Google Analytics.

Q5. What is the difference between ‘Web analytics’ and ‘Conversion Optimization’?

Web Analytics is the core discipline. Conversion optimization is one of the application of web analytics.

Web Analytics is like grammar and words, and conversion optimization is the language based on that grammar. So if you try to speak conversion optimization without knowing the grammar, you are going to speak it all wrong.

So for a start, you could be saying conversion ‘rate’ optimization all this time. When the proper name is ‘conversion optimization’ (and there is a good reasoning behind that).

Or you could be running A/B tests 24 hours a day, 7 days a week, 365 days a year and still not seeing any improvement in sales. Because you don’t really understand the statistics behind such tests.

Web analytics is about analyzing and interpreting data, setting up goals, strategies and KPIs. It’s about creating strategic roadmap for your business. Its about the maths and stats. Conversion optimization deals with on site optimization where web page designs are evaluated and optimized for conversions through ‘voice of customers analysis’.

As such, conversion optimization is a subset of web analytics.

If you are strong in web analytics but weak in conversion optimization, you can still do well. But if you are weak in web analytics, you are destined to fail in conversion optimization.

Why?

Because you lack basic understanding of how data works, how number and ratio metrics work, how to analyze and interpret data. You won’t understand data sampling issues, you won’t understand statistical significance issues with ratio metric like conversion rate.

Then anything you do in conversion optimization is not based on maths and stats but the best practices borrowed from other optimizers.

What separates one optimizer from the other, is actually the interpretation of data. How they read the data and gather insight to drive sales.

Any person can learn to do A/B testing in couple of hours. But that does not mean they can actually benefit from it. Because poor data interpretation result in poor insight.

Q6. I can’t afford this program, is there anything you can do for me?

I Invested US $3000 of my own money to learn web analytics in 2012.Following is the receipt of the payment I made back in 2012 to learn web analytics directly from ‘Avinash Kaushik’:

Note my monthly payments.

Spending over $1k each month. That was in the year 2012. Some 7 years ago.

Same training today would have cost over US $12,000

Since then I have acquired 10x more knowledge through my own efforts and it is ever increasing.

You would be getting all of this knowledge and expertise for the fraction of the price.

Besides,

If you work as an in-house consultant then you should ask your boss/company to pay for this course.

Many of our students do that. You don’t need to pay from your own pocket.

For most companies this is a small expense. They won’t say ‘no’ to your training because it eventually benefit them. However if you don’t ask then the answer will always be ‘no’. So do not be afraid to ask your boss.

Most conferences charge thousand of dollars as attendance fees and provide little to no value in return. Skip one of those conferences and use that money to pay for this training program.

If you are a business owner or freelancer then get creative and think of how you can find the money.

There’s credit cards, loans, parents, friends, family, you could even sell something and use the money from that.

If you can’t afford this program then that is evidence that you really need it more than anybody because this is a program that shows you how to make money from your website and marketing campaigns by leveraging the knowledge of web analytics.

You can easily recover your entire training cost through just one consulting gig. So don’t use lack of funds as an excuse. Get creative and start thinking of ways that you can make this work.

Q7. How much time will I need to dedicate to this training each week?

You can complete this program over whatever timeframe you want. This program is designed to fit in around any schedule because we know that most people have 9-5 jobs or families or busy schedules.

So to answer your question, you should allocate at least two hours per week to work through this program. If you can do that then you’re good.

Q8. How is the course structured?

This is an online and self-paced course made up of 24 lessons.

For example:

Each lesson is divided into several small easy to digest topics:

Once you complete a lesson or topic, you mark it as ‘complete’.

In this way you can keep track of your course progress all the time:

At the end of each lesson there are one or more assessments which you need to take and pass before you are qualified to move to subsequent lessons:

The passing marks for each assessment is 80%.

If you do not pass the assessment the first time, you need to take it again until your passing mark is 80% or more.

This has been done to ensure that you have successfully absorbed the study material before you are in a position to take advanced lessons.

You can retake the assessment as many times as required. You can also go through the corresponding lesson again before re-taking the test.

There is not a final exam in this course which you need to take and pass in order to get the certificate. Instead you are tested throughout the course.

The course is structured in such a way that you can not take subsequent lessons like lesson 2, if you have already not passed the assessment for lesson 1. This has been done to ensure that you actually learn from this course.

There is a strong focus on learning here and the various assessments embedded in this course will help you in your learning.

I sincerely want you to learn from this course and not just skim through the study material and forget 80% of whatever you have studied in couple of weeks.

Once you take this course, you are guaranteed to learn web analytics.

Course Reviews

Check out what our students have to say about the Web Analytics Training Course:

Case Study: How ‘Anthon’ (from London, UK) went from a complete beginner in Web Analytics to working for BIG brands within 6 months after taking this course

 

Web Analytics Course StudentJacob, Sweden

“The Optimise Smart Web Analytics Training Course is a must take for any person who runs a business and want to know more about how to work with data as efficient as possible. The course is fun, insightful and educational and you will both enjoy it and get empowered from its content. If you apply the learning you will see an uplift both in terms of sales and conversions.

  • A lot of interesting content which is useful in real life. One can tell Himanshu put in a lot of thought and time writing it.
  • Himanshu doesn’t only focus on things clearly related to CRO and web analytics but rather put these expertise in into a broader picture by explaining how they fit together with other areas within a business.
  • I loved the section about how to write a “data story” and how you highlight the importance of that rather than fancy charts and graphics

Web Analytics Course StudentDamaris, United States

“There are several things I like about this course; I’ll highlight two. The first thing is the sequencing. The course starts with the 10,000 foot view of Web Analytics and an overview of industry terms and vocabulary.

This is really important for building the right foundation and understanding the industry. The second thing I like is the assessments at the end of each module. Testing has been proven to boost learning and retention of information. The quizzes are excellent. ”

Web Analytics Course StudentWiehan, South Africa

“An online course chock-full of information that doesn’t conform to the norm. Get a deep dive into topics ranging from how to collect data down to presenting performance with storytelling. Who should not sign up for the course?

If you don’t like a challenge and you enjoy the warm and fuzzy feeling you get from your comfort zone. Who should take action after reading this review? Web analysts who are keen to explore the true tactics and approaches to impact the bottom-line of any business.
Himanshu tramples 90% of course creators playing in the same space. I highly recommend it to any wanting to advance their skills.”

Web Analytics Course StudentAnthon, United Kingdom

“The Optimize Smart Web Analytics Training course is absolutely brilliant. Himanshu has structured it in a way where the key concepts which every Web Analyst needs to know are easily learnt and remembered.

You can’t progress to the next module in the course until you’ve completed all the lessons and passed the exam on the previous module which is great because it forces you to actually understand and wrap your head around what he’s teaching you”

Web Analytics Course StudentTimo, Germany

“I really liked, how Himanshu structured the test. It gives you a great overview about the topics of web analytics and even if i work in the industry quite a while now, i really could (again) learn a lot from him. Since i am German and English is not my mother tongue, for me Himanshu was the perfect choice, because you can explain things in a crystal clear an easy to understand manner….

I would have loved, if the end of the test was a bit more personal:

  • A nice congratulation-site
  • A summary of my results
  • Maybe a bit of gamification: how did i overall perform in comparison to others
  • I would have loved to get guidelines how to proceed from here on, for example links to your best blog articles or links to articles about topics: interested in overall strategy: these blog posts are about strategy, interested in attribution modelling: these are about attribution modelling

All the best, and keep up the good work

Read more reviews from our students

Facebook Group for Optimize Smart Students

This private Facebook group is only available to students that have enrolled in the Optimize Smart Web Analytics Training Course. Ask questions and get help from your instructor and fellow students. Go to the Facebook group

What Professional Development is worth to you?

I invested US $3000 of my own money to learn web analytics in 2012.

Following is the receipt of the payment I made back in 2012 to learn web analytics directly from ‘Avinash Kaushik’:

Note my monthly payments.

Spending over $1k each month. That was in the year 2012. Some 7 years ago.

Same training today would have cost over US $12,000

Since then I have acquired 10x more knowledge through my own efforts and it is ever increasing.

Had I waited long enough, I may have missed my chance to be coached directly by Avinash, as his company was acquired by ‘Simply Learn’ back in 2015 and he is now, no longer coaching new students.

That’s how people miss opportunities in life. When something is offered to them they don’t grab it straightway.

They think more about the price than the benefits and procrastinate. And when they are finally ready, the opportunity is no longer available.

You would be getting all of this knowledge and expertise for the fraction of the price.

 

Join the Web Analytics Training Course

  • Lifetime access to the course + lifelong FREE course updates
  • New study material added every few weeks (lifelong learning)
  • Up to date training material
  • Hundreds of assessments to test your learning
  • Your 24/7, 365 days a year reference source
  • Learn at your own pace and from any place
  • Facebook Group Support (ask questions, get help)
  • Downloadable Worksheets

 

Just imagine what your work life will be like when you know how to conduct a very focused and meaningful analysis from the very start.

Availability: Web Analytics Training Course is available now.

 

94,584.00Take the course


Himanshu Sharma

Certified web analyst and founder of OptimizeSmart.com

My name is Himanshu Sharma and I help businesses find and fix their Google Analytics and conversion issues. If you have any questions or comments please contact me.

  • Over twelve years' experience in SEO, PPC and web analytics
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of OptimizeSmart.com and EventEducation.com

I am also the author of four books:

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