Get the books

Five star reviews on Amazon

These expert guides will enable you to accurately interpret data and take actions which can quickly improve the bottom-line of your online business.

Maths and Stats for Web Analytics and Conversion Optimization

Master the Essentials of Email Marketing Analytics

Attribution Modelling in Google Analytics and Beyond

Find out more

Client testimonials

“Himanshu was very professional and delivered verifiable results within a few days... he really is the James Bond of Google Analytics”

"Expert, thorough and professional... each time he has delivered sharp insights that addressed the key client needs"

"Great insights and expertise in everything SEO and analytics, and a valued advisor to our organisation"

Installing Enhanced Ecommerce Tracking on your Shopify Store

Learn to correctly install Enhanced Ecommerce Tracking on your Shopify Store through this easy to understand, step by step guide....

How to track web pages with zero traffic in Google Analytics

Learn to identify website pages which are getting zero traffic in Google Analytics....

Learn to correctly setup Google Analytics for Shopify Store while using Google Tag Manager

In this article, I will show you, how to correctly setup Google Analytics for your Shopify Store esp. while using Google Tag Manager....

Learn to install Google Tag Manager on your Shopify Store

If you are into ecommerce, chances are, you have heard of ‘Shopify’. It is one of the most popular, ready made shopping cart solutions in the world. Hundreds of thousands of websites use ‘Shopify’. Shopify directly integrate with Google Analy...

Introduction to Machine Learning in Conversion Optimization

In this article I will show you the various applications of machine learning in conversion optimization which will help you in understanding, how machine learning can be used to maximize conversions. ...

Key Performance Indicators (KPIs) with Examples – Beginner’s guide

Beginner's guide to Key Performance Indicators with examples. Learn to select Good KPIs and determine KPI performance. Learn about internal & external KPIs....