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Google Analytics GDPR Compliance Checklist – GA4

Follow the Google Analytics GDPR Compliance Checklist (includes GA4) in 2023 to become GDPR Compliant. 1) Do a full audit of your website and analytics setup. 2) Do not enable ‘Google Analytics Advertising Features’ if you don’t need it....

How to view full page URLs in GA4?

If you want to track the traffic to various subdomains in GA4, you must be able to view full page URLs in GA4 reports. Follow the steps below: Login to your GA4 property and then click on the ‘Explore’ link...

GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

Learn to set up Google Analytics 4 ecommerce tracking via Google Tag Manager (GTM). Get the FREE ebook on Google Analytics 4 (50+ pages)....

Why is direct traffic increasing and how to fix it in Google Analytics

The following are the top reasons why direct traffic is increasing in Google Analytics. 1) One or more URLs of your marketing campaigns are incorrectly tagged....

Here is Why Conversion Volume Optimization is better than CRO

Conversion volume optimization (CVO) is a web analytics term coined by yours truly which focuses on optimizing conversion volumes than the conversion rates....

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