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These expert guides will enable you to accurately interpret data and take actions which can quickly improve the bottom-line of your online business.

Maths and Stats for Web Analytics and Conversion Optimization
Master the Essentials of Email Marketing Analytics
Attribution Modelling in Google Analytics and Beyond

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Learn to install Google Tag Manager on your Shopify Store

If you are into ecommerce, chances are, you have heard of ‘Shopify’. It is one of the most popular, ready made shopping cart solutions in the world. Hundreds of thousands of websites use ‘Shopify’. Shopify directly integrate with Google Analy...

Introduction to Machine Learning in Conversion Optimization

In this article I will show you the various applications of machine learning in conversion optimization which will help you in understanding, how machine learning can be used to maximize conversions. ...

Key Performance Indicators (KPIs) with Examples – Beginner’s guide

Beginner's guide to Key Performance Indicators with examples. Learn to select Good KPIs and determine KPI performance. Learn about internal & external KPIs....