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Why Google Analytics and Shopping Cart Sales data don’t match and how to fix it.

Learn why Google Analytics and Shopping Cart Sales data do not match and how you can fix this issue....

How to determine Monetary Value of Non ecommerce Conversions

Learn to determine the monetary Value of non e-commerce conversions....

100+ Google Analytics Remarketing Audiences for Retargeting

In this article I will show more than 100 different ways to re-market to your target audience in Google Analytics. Learn to create re-marketing audiences in Google Analytics....

Google Analytics Goals: ‘Equals to’ vs. ‘Begins with’ vs. ‘Regular Expressions’

Google Analytics provides three goal match types: 'Equals to', 'Begins with' and 'Regular Expression' when you create a goal....

How to setup destination goal in Google Analytics?

As the name suggests, the destination goal is the goal to a particular destination. In GA, this destination is denoted via a visit to a specific page(s) (pageviews) or viewing of a screen (screenview)....

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