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Here is Why Facebook Sales and Conversion Data is a Lie and Will Make You Cry

Have you ever wondered, why Facebook’s sales data do not match with Google Analytics’ data on Facebook? Have you ever wondered, why Facebook tend to record far more conversions than Google Analytics?...

How to allocate Budgets in Multi Channel Marketing

Learn to use the Law of Diminishing Returns in allocating marketing budgets. Understand the role of assisting marketing channels to stay away from the point of diminishing returns....

Attribution Modelling Reports in Google Ads (Adwords)

Learn all about Search Attribution Reports (aka attribution modelling reports) in Google ads (formerly Google Adwords). ...

You are doing Google Analytics all wrong. Here is why

All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels. ...

What Matters more: Conversion Volume or Conversion Rate – Case Study

What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate: First camp – in the favor of giving more weight to the conversion volumes. I am from this camp. Second camp - in the ...

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