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Latest Blog Posts

Brand reputation audit to find conversion issues

Learn to conduct brand reputation audit to find conversion issues. Every aspect of your business from ad copies, website design, navigation, product pricing, offers, product quality, order fulfillment, shipping to after-sales service impact the websi...

Website navigation best practices

Learn about various website navigation design best practices. Your website navigation needs to be logical, intuitive and easy to understand. If your customers face even little difficulty in finding out what they are looking for, then they may not thi...

Shopping cart design best practices

Learn about the various shopping cart page design best practices. The objective of a shopping cart page is to preview the order before completing a purchase and to encourage users to checkout. ...

25 web form design best practices – Optimizing forms for conversions

Learn about the various web form design best practices. Since a user generally fills out a form before completing a conversion, optimizing forms for conversion can easily lead to higher conversion rates and sales in a short span of time. ...

Product pricing strategies for ecommerce websites

Learn about the various product pricing strategies for ecommerce websites. Learn about the pricing tactics which can be used to make your prices seem "lower". How can you sell your product at any price you want? ...

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Web analytics books

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These expert guides written by Himanshu Sharma will enable you to accurately interpret data and take actions which can quickly improve the bottom-line of your online business.

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