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How to import conversions from GA4 property to your Google Ads account

In order to import conversions from your Google Analytics 4 (GA4) property to your Google Ads account follow the steps below:...

How to block internal traffic in GA4 (Google Analytics 4)

In this article, I am going to talk about how to set up internal traffic filters to exclude internal traffic in Google Analytics 4 (GA4). Data filters are configured at the property level. You can create up to 10 filters per property....

Google Signals for GA4 – How to see gender, interest and age data in Google Analytics 4

Google Signals is an advertising reporting feature through which GA4 can collect cross-device data from those website users who have signed in to one of their Google accounts (Gmail, YouTube, etc) and have turned on ad personalization. When you activ...

How To Set Up Ecommerce Tracking in GA4 (Google Analytics 4) via Google Tag Manager

In this article, I am going to show you how to set up ecommerce tracking in Google Analytics 4 (GA4) using Google Tag Manager (GTM). With Google Analytics 4 properties, ecommerce implementation is bit different compared to Universal Analytics....

Google Analytics 4 (GA4) vs Universal Analytics – What is the difference?

Following are the main differences between Google Analytics 4 (GA4) and Universal Analytics: #1 Reporting Interface #2 Measurement Model #3 Tracking IDs #4 Event Tracking set up #5 Event Tracking Automation...

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