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Google Analytics training resources and tutorials

Articles, books, conferences and the web analytics toolkit

Implementing E-Commerce Tracking via Google Tag Manager

Learn to Implement E-Commerce Tracking through Google Tag Manager via this easy to understand step by step guide....

Event Tracking in Google Analytics – Complete Guide

Index (Event Tracking) #1 What is event in Google Analytics? #12 Form Event handlers #2 Types of Events in Google Analytics #13 Debugging event tracking #3 Structure of Google Analytics Events #14 Scaling and automating event tracking vi...

E-Commerce Tracking in Google Analytics – Complete Guide

Learn everything about ecommerce tracking in Google Analytics....

2016 Google Analytics IQ Exam Preparation + GAIQ Sample Questions

Expert tips to pass the Google Analytics IQ exam to become Google Analytics Certified Individual. Also include GAIQ Sample Questions....

Implementing Enhanced Ecommerce tracking in Google Analytics – Nerd Guide

This article is in conjunction with the article Beginners Guide to Enhanced Ecommerce tracking in Google Analytic where I introduced the concept of enhanced ecommerce, explained it benefits, explained various enhanced ecommerce metrics/re...

Google & Universal Analytics Cookies – Complete Guide

If you want to understand how Google Analytics collect data, define users, define sessions and other metrics and/or if you want to implement cross domain tracking, cross device tracking or other specialized tracking then you need to develop ...

Google Tag Manager Data Layer explained like never before

Index #1 What is a dataLayer? #13 What are dynamic data layer variables? #2 Understanding JavaScript Arrays to create data layers #14 How you can rename a data layer (or data layer object)? #3 Understanding Javascript objects to create data...

Beginners guide to Google Tag Manager

Index #1 What is Google Tag Manager? #10 Introduction to GTM Triggers #2 What is a tag? #11 Firing triggers #3 Key Benefits of using Google Tag Manager #12 Blocking triggers #4 Google Tag Manager Container Tag #13 Introduction to GTM Variables #5 Ana...

Google Analytics Attribution Modeling – Beginners Guide

Learn about attribution modelling in Google Analytics. Learn about Acquisition channels, Multi Channel Funnel Reports, Conversion Paths, Channel Labels...

11 powerful methods to reduce bounce rate in Google Analytics

Learn to reduce bounce rate in Google Analytics. The most powerful method to reduce bounce rate is to adjust it by calculating the time spent on a page....

Setting up Cross device tracking via User Id in Google Analytics

Learn everything about cross device tracking and measurement in Google Analytics through User Id....

Google Analytics Goals and Sales funnels – Complete Guide

In order to make your business a success, you should be spending more time and resources in converting existing traffic than in acquiring more traffic. When you work with the mindset of increasing sales by just sending more traffic to your web...

Key Performance Indicators (KPIs) – Complete Guide

Index #1 What is a KPI #6 Can you use ‘Phone Calls as a KPI #2 Difference between a Metric and KPI #7 Can you use Clients’ Happiness as a KPI #3 How to find a good KPI #8 Types of KPIs (Internal & External) #4 Can you use ‘...

Understanding Users in Google Analytics

Learn all about Users in Google Analytics. How Google Analytics define users? How Google Analytics count New and Returning users? ...

Complete Guide to Dimensions and Metrics in Google Analytics

Index #1 Introduction to Dimensions and Metrics #12 User level dimension #2 What is Dimension in Google Analytics #13 Product level dimension #3 What is metric in Google Analytics #14 Predefined and Custom metrics #4 Difference between ...

Google Analytics Social Tracking – Twitter, Facebook, Google Plus & Linkedin

In this post you will learn to track Google +1, Facebook Like, Facebook Send, Facebook Unlike, Twitter tweets, Twitter Follows and LinkedIn shares in Google Analytics. But before we move forward, you need to understand the difference between ...

Event Tracking in Google Tag Manager V2 – Complete Guide

Index #1 Tracking clicks on a link via Google Tag Manager #6 Tracking form fields #2 Tracking clicks on an image link #7 Tracking clicks on external links across a website (Exit Tracking) #3 Tracking clicks on a button #8 Video trackin...

How to select best Excel Charts for Data Analysis & Reporting

Index #1 Type of data (Qualitative and Quantitative) #11 Composition of Data #2 How you can summarize Qualitative data? #12 Pie Chart #3 How you can’t summarize Qualitative data? #13 Stacked Column Chart #4 How you can summarize Quant...

Geek guide to removing referrer spam in Google Analytics

Referrer spam occurs when your website gets fake referral traffic from spam bots and this fake traffic is recorded by your Google Analytics. What is a bot? A bot is a crawler program which is developed to perform repetitive tasks with h...

Visualizing Google Analytics data via Microsoft Power BI

Learn to visualise Google Analytics data via Microsoft Power BI. Power BI can be connected to various data sources including ‘Google Analytics’. ...

Understanding measurement protocol validation server

Learn to validate protocol hits by sending them to the measurement protocol validation server....

Sending social interactions via measurement protocol in Google Analytics

Learn to send social interactions via measurement protocol in Google Analytics....

Sending ecommerce data via measurement protocol in Google Analytics

Learn to send ecommerce data via measurement protocol in Google Analytics....

Sending event data via measurement protocol in Google Analytics

Learn to send event data via measurement protocol in Google Analytics....

Sending campaign data via measurement protocol in Google Analytics

Learn to send campaign data via measurement protocol in Google Analytics....

Using Google Analytics Measurement Protocol Hit Builder

Learn to use Google Analytics Measurement Protocol Hit Builder to create & validate payload data. By using the hit builder tool, you can skip encoding URLs....

Sending pageview data via measurement protocol in Google Analytics

Learn to send pageview data via measurement protocol in Google Analytics....

Cross Device Reports in Google Analytics

Understand cross device measurement through Google Analytics cross device reports: Device Overlap report, Device Paths report, Acquisition Device report...

Difference between Client ID and User ID

Understand the difference between Client ID and User ID. Client ID represents unique browser/device.User ID represents unique user....

Understanding Google Analytics Measurement Protocol

Learn everything about measurement protocol in Google Analytics, in plain English. Measurement protocol is a set of rules which your application must follow....

How to set up Data driven attribution model in Google Analytics

Learn to set up Data driven attribution model in Google Analytics through this easy to understand step by step guide....

Guidelines for selecting an Attribution model in Google Analytics

Following are some general guidelines you can use while selecting an attribution model: #1 Least Amount of buying consideration = Last Touch interaction Model.....

Google Tag Manager Workspaces

Learn all about Google Tag Manager Workspaces through this easy to understand guide. ...

Google Analytics Cross Domain Tracking explained like never before

Learn to implement cross Domain Tracking in Google Analytics across sub-domains, primary domains and top level domains through this easy step by step guide....