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UTM Tracking in Google Analytics – Campaign Tracking Guide

Learn all about UTM Tracking via campaign parameters (utm parameters or utm codes). These parameters are used to track Custom Campaigns in Google Analytics....

Understanding Channel Grouping in Google Analytics

Learn all about channel grouping in Google Analytics. Learn to create your own channel groups for advanced data analysis....

Google Analytics Channels, Source and Medium explained in great detail

Learn what traffic sources, medium & Channels really are. How Google defines: organic search, paid search, direct traffic. Learn about Channel Grouping....

Google Signals in Analytics – Tracking users across devices without login

Google Signals is an upgraded version of Google Advertising reporting features through which Google Analytics can collect cross-device data from those website users who have signed in to one of their Google accounts (Gmail, Google+, YouTube, etc) and...

Google Analytics User ID Explained

User ID is a unique set of alphanumeric characters (like UD23ddd3432) assigned to a user so that he/she can be identified across devices/ browsers and over the course of multiple sessions. Through 'user-id', you can create and assign your own unique ...

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