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You are doing Conversion Tracking all wrong. Here is why

If your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it could be more likely than you think....

Google Analytics Attribution Modeling – Beginners Guide

Learn about attribution modelling in Google Analytics. Learn about Acquisition channels, Multi Channel Funnel Reports, Conversion Paths, Channel Labels...

Google Analytics Measurement Protocol explained in great detail

Learn everything about measurement protocol in Google Analytics, in plain English. Measurement protocol is a set of rules which your application must follow....

Using Enhanced E-Commerce segments for Remarketing in Google Analytics

Learn to use Enhanced E-Commerce segments for creating Remarketing audience in Google Analytics....

Installing Enhanced Ecommerce Tracking on your Shopify Store

Learn to correctly install Enhanced Ecommerce Tracking on your Shopify Store through this easy to understand, step by step guide....

How to track web pages with zero traffic in Google Analytics

Learn to identify website pages which are getting zero traffic in Google Analytics....

Learn to correctly setup Google Analytics for Shopify Store while using Google Tag Manager

In this article, I will show you, how to correctly setup Google Analytics for your Shopify Store esp. while using Google Tag Manager....

Learn to install Google Tag Manager on your Shopify Store

If you are into ecommerce, chances are, you have heard of ‘Shopify’. It is one of the most popular, ready made shopping cart solutions in the world. Hundreds of thousands of websites use ‘Shopify’. Shopify directly integrate with Google Analy...

 
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