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How to Become a Champion in Data Reporting

Data reporting is all about interacting with people and getting your recommendations implemented in a timely manner. What data reporting is not really about, is creating fancy charts and tables and/or stoning the innocent (the non-geeky people) wit...

Touch Point Analysis in Google Analytics Attribution Modelling

Understand all about touch points in Google Analytics Attribution Modelling. Types of Interactions. Not all "touch points" are equally valuable....

Guidelines for selecting an attribution model in Google Analytics

Following are some general guidelines you can use while selecting an attribution model: #1 Least Amount of buying consideration = Last Touch interaction Model.....

How to read Average Session Duration in Google Analytics

Learn to read the 'Average Session Duration' metric in Google Analytics. Learn about the ‘Session Duration’ dimension and 0 seconds sessions. Learn to visualize the distribution of session duration for a marketing channel. Understand why you shou...

Bare Minimum Statistics for Web Analytics

Learn the bare Minimum Statistics for Web Analytics. Only by leveraging the knowledge of statistics you can accurately interpret data....

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