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Event Tracking in Google Analytics – Complete Guide

  Index (Event Tracking) #1 What is event in Google Analytics? #12 Form Event handlers #2 Types of Events in Google Analytics #13 Debugging event tracking #3 Structure of Google Analytics Events #14 Scaling and automating event tracking vi...

E-Commerce Tracking in Google Analytics – Complete Guide

  Index #1 Introduction to Ecommerce Tracking #12 Product SKU #2 Introduction to Shopping Carts #13 Average Price #3 Introduction to Payment Gateways #14 Product Revenue #4 How Ecommerce Tracking works in Google Analytics #15 Per Session...

2016 Google Analytics IQ Exam Preparation + GAIQ Sample Questions

  What is Google Analytics Individual Qualification Exam? Google Analytics Individual Qualification (or Google Analytics IQ) is a exam conducted by Google to test your knowledge of Digital Analytics and Google Analytics. Once you pass this exam,...

Implementing Enhanced Ecommerce tracking in Google Analytics – Nerd Guide

  This article is in conjunction with the article Beginners Guide to Enhanced Ecommerce tracking in Google Analytic where I introduced the concept of enhanced ecommerce, explained it benefits, explained various enhanced ecommerce metrics/re...

Google & Universal Analytics Cookies – Complete Guide

  If you want to understand how Google Analytics collect data, define users, define sessions and other metrics and/or if you want to implement cross domain tracking, cross device tracking or other specialized tracking then you need to develop ...

Google Tag Manager Data Layer explained like never before

  Index #1 What is a dataLayer? #13 What are dynamic data layer variables? #2 Understanding JavaScript Arrays to create data layers #14 How you can rename a data layer (or data layer object)? #3 Understanding Javascript objects to create data...

Beginners guide to Google Tag Manager

Index #1 What is Google Tag Manager? #10 Introduction to GTM Triggers #2 What is a tag? #11 Firing triggers #3 Key Benefits of using Google Tag Manager #12 Blocking triggers #4 Google Tag Manager Container Tag #13 Introduction to GTM Variables #5 Ana...

Google Analytics Attribution Modeling – Beginners Guide

  Attribution modeling is one of my favorite topics in web analytics because it is so complicated and challenging. It forces you to use both your left and right brain simultaneously. It is something which requires deep understanding of your clie...

11 powerful methods to reduce bounce rate in Google Analytics

Learn to reduce bounce rate in Google Analytics. The most powerful method to reduce bounce rate is to adjust it by calculating the time spent on a page....

Implementing E-Commerce Tracking via Google Tag Manager

  Implementing ecommerce tracking in Google Universal Analytics is quite difficult and Google tag manager doesn’t make this task any easier. But if you are using GTM for all of your tracking needs then it doesn’t make much sense to l...

Guide to Cross device tracking with User Id in Google Analytics

Index #1 What is user id and why you need it? #9 How to actually set up the User ID (step by step process)? #2 What are the benefits of using the User id? #10 What is User ID View? #3 Limitations of User ID #11 What are Cross Device Reports? #4 Diff...

Google Analytics Goals and Sales funnels – Complete Guide

  In order to make your business a success, you should be spending more time and resources in converting existing traffic than in acquiring more traffic. When you work with the mindset of increasing sales by just sending more traffic to your web...

Key Performance Indicators (KPIs) – Complete Guide

  Index #1 What is a KPI #6  Can you use ‘Phone Calls as a KPI #2 Difference between a Metric and KPI #7  Can you use Clients’ Happiness as a KPI #3 How to find a good KPI #8  Types of KPIs (Internal & External) #4 Can you use ‘...

Understanding Users in Google Analytics

Learn all about Users in Google Analytics. How Google Analytics define users? How Google Analytics count New and Returning users? ...

Complete Guide to Dimensions and Metrics in Google Analytics

  Index #1 Introduction to Dimensions and Metrics #12 User level dimension #2 What is Dimension in Google Analytics #13 Product level dimension #3 What is metric in Google Analytics #14 Predefined and Custom metrics #4 Difference between ...

Google Analytics Social Tracking – Twitter, Facebook, Google Plus & Linkedin

  In this post you will learn to track Google +1, Facebook Like, Facebook Send, Facebook Unlike, Twitter tweets, Twitter Follows and LinkedIn shares in Google Analytics. But before we move forward, you need to understand the difference between ...

Event Tracking in Google Tag Manager V2 – Complete Guide

  Index #1 Tracking clicks on a link via Google Tag Manager #6 Tracking form fields #2 Tracking clicks on an image link #7  Tracking clicks on external links across a website (Exit Tracking) #3 Tracking clicks on a button #8  Video trackin...

How to select best Excel Charts for Data Analysis & Reporting

  Index #1 Type of data (Qualitative and Quantitative) #11 Composition of Data #2 How you can summarize Qualitative data? #12 Pie Chart #3 How you can’t summarize Qualitative data? #13 Stacked Column Chart #4 How you can summarize Quant...

Geek guide to removing referrer spam in Google Analytics

  Referrer spam occurs when your website gets fake referral traffic from spam bots and this fake traffic is recorded by your Google Analytics.   What is a bot? A bot is a crawler program which is developed to perform repetitive tasks with h...

Google Analytics Cross Domain Tracking explained like never before

Learn to implement cross Domain Tracking in Google Analytics across sub-domains, primary domains and top level domains through this easy step by step guide....

Understanding the Anatomy of Conversion Optimization

Understand what conversion optimization can do and can't do for your business. Understand the Anatomy of Conversion Optimization. ...

Calculated metrics in Google Analytics

Learn all about Calculated metrics in Google Analytics through this easy to understand guide....

Google Tag Manager Implementation & deployment Guide

Learn all about migrating tags to Google Tag Manager through this easy to understand implementation guide....

Bare Minimum Statistics for Web Analytics

Learn the bare Minimum Statistics for Web Analytics. Only by leveraging the knowledge of statistics you can accurately interpret data....

YouTube video tracking via Google Tag Manager

Learn to implement YouTube video tracking via Google Tag Manager through this easy to understand step by step guide....

Introduction to Google Analytics Commands

In order to set up / debug Google Analytics implementation whether it is ecommerce or cross domain tracking you need to understand what these commands are....

10 Google Analytics Views that you must always use

Learn about the 10 Google Analytics Views/profiles that you must always use to analyze and interpret your data and get maximum ROI....

Touch Point Analysis in Google Analytics Attribution Modelling

Understand all about touch points in Google Analytics Attribution Modelling. Types of Interactions. Not all "touch points" are equally valuable....

Regular Expressions Guide for SEO, Google Analytics & Google Tag Manager

  I am going to explain the building blocks of Regular Expression (or REGEX), so that you can understand them and use them in technical SEO, in Google Analytics and Google Tag Manager. Advantages of using REGEX in SEO: 1. You can convert long ug...

Dealing with refunds in Google Analytics

Learn to issue partial and full refunds in Google Analytics. Learn all about refunding transactions....

How to valuate Display Advertising through Attribution Modelling

Learn to determine the true value of display advertising on your business bottomline through attribution modelling. ...

Bounce Rate Optimization in Google Analytics – Complete Guide

If people are not sticking around your website then it is highly unlikely that they will make a purchase or complete any other conversion. ...

Google Analytics Training Resources and Tutorials

Google Analytics Training Resources and Tutorials...

Learn to track qualified and won leads in Google Analytics

Learn to track qualified and won leads in Google Analytics....

Google Analytics Setup checklist

This checklist / interactive tool can help you greatly in setting up your Google Analytics account pretty fast....

Understanding Shopping Carts for Analytics and Conversion Optimization

Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues....

How to remove / modify Google Analytics ecommerce transaction in one click

  If a user placed an order on your website and then later cancelled the order or the order is declined/unfulfilled or if your web developer placed a test order on your website, then all such orders/transactions (along with the associated sales ...

Attribution Model Comparison Tool in Google Analytics

Learn all about Attribution Model Comparison Tool in Google Analytics. Learn to to valuate organic search channel via Data Driven Attribution Model....