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How to allocate Budgets in Multi Channel Marketing

Learn to use the Law of Diminishing Returns in allocating marketing budgets. Understand the role of assisting marketing channels to stay away from the point of diminishing returns....

Attribution Modelling Reports in Google Ads (Adwords)

Learn all about Search Attribution Reports (aka attribution modelling reports) in Google ads (formerly Google Adwords). ...

You are doing Google Analytics all wrong. Here is why

All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels. ...

What Matters more: Conversion Volume or Conversion Rate – Case Study

What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate: First camp – in the favor of giving more weight to the conversion volumes. I am from this camp. Second camp - in the ...

21 Secrets to becoming a champion in Data Reporting

Data reporting is all about interacting with people and getting your recommendations implemented in a timely manner. What data reporting is not really about, is creating fancy charts and tables and/or stoning the innocent (the non-geeky people) wit...

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These expert guides written by Himanshu Sharma will enable you to accurately interpret data and take actions which can quickly improve the bottom-line of your online business.

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