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Latest Blog Posts

Organic Search Traffic Analysis in GA4 – Complete Guide

In order to conduct organic search traffic analysis in GA4, we are going to create a new exploration report from scratch. This new report would have nine tabs. ...

‘Days to key event’ in GA4 Attribution Paths is unreliable

The 'Days to key events' metric in the GA4 Attribution Paths report is not what you think. This metric is unreliable for understanding the full sales cycle or customer journey duration....

Your GA4 and Looker Studio Reports May Be All Wrong!

Most GA4 and Looker Studio reports show inaccurate data unless you know how to correctly query GA4 data without mixing dimensions and metrics scopes....

How to use Segment with Google Tag Manager (GTM)

Learn to use Segment with Google Tag Manager (GTM) - Unlike GTM, Segment can be much more easily used to route data between multiple data sources....

Understanding Google Analytics 4 cookies – _ga cookie

Learn all about Google Analytics 4 cookies: _ga cookie. Google Analytics 4 (GA4) set cookies to identify unique users and sessions, to throttle the request rate......

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