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Google Analytics Channels, Source and Medium explained in great detail - Learn what traffic sources, medium & Channels really are. How Google defines: organic search, paid search, direct traffic. Learn about Channel Grouping.
Google Signals in Analytics – Tracking users across devices without login - Google Signals is an upgraded version of Google Advertising reporting features through which Google Analytics can collect cross-device data from those website users who have signed in to one of their Google accounts (Gmail, Google+, YouTube, etc) and who have turned on ads personalization:
Google Analytics User ID Explained - User ID is a unique set of alphanumeric characters (like UD23ddd3432) assigned to a user so that he/she can be identified across devices/ browsers and over the course of multiple sessions. Through 'user-id', you can create and assign your own unique IDs to track unique users instead of using the 'client IDs' generated by the Google Analytics tracking coding.
Google Analytics Not Provided Keywords and how to unlock and analyze them - Learn to get back 'Not provided' keywords in Google Analytics through these easy to use but powerful pro tips.
Google Analytics User ID Reports – Device Overlap, Device Paths, Acquisition Device - Learn everything about Google Analytics User ID Reports: Device Overlap, Device Paths, Acquisition Device. Learn about cross device tracking and measurement in Google Analytics through User Id.
Cross Device Reports in Google Analytics (without user login) - Understand Cross Device Reports in Google Analytics without user login (via Google Signals). Learn about Device Overlap report, Device Paths report, Channels report, Acquisition Device reports.
How to Implement Google Analytics With Google Tag Manager - To implement Google Analytics on your website via Google Tag Manager (GTM) follow the steps below: Step-1: Login to your Google Analytics account and then open your reporting view....
How to Install Google Tag Manager on your website - In order to install Google Tag Manager (GTM) on your website, follow the steps below: Step-1: Create a new Google account (if you don't already have one). You would need a Google account in order to create a GTM account...
Five main benefits of using Google Tag Manager - Following are the main benefits of using Google Tag Manager: 1. Google Tag Manager removes the need for editing the website code over and over again.
What type of chart to use to compare data in Excel - Following are the best chart types for comparing data in excel: Column Chart, Bar Chart, Line Chart, Combination Chart. If you want to compare 2 to 4 data series then use a clustered column chart.
Data Visualization in Excel Tutorial - Data visualization is the presentation of data (both qualitative and quantitative data) in graphical format. In Excel, charts and graphs are used to make a visual representation of data.
How to analyse and report the true value of your SEO Campaign - Learn to determine the true value of your SEO campaigns. Learn the art of Calculating the complete economic value of your SEO efforts.
How to valuate Display Advertising through Attribution Modelling - Learn to determine the true value of display advertising on your business bottomline through attribution modelling.
Understanding Shopping Carts for Analytics and Conversion Optimization - Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues.
Ecommerce Tracking in Google Analytics – Tutorial - Learn everything about ecommerce tracking in Google Analytics.
Event Tracking via Google Tag Manager – Tutorial - Table of Contents How to track Google Analytics Events via Google Tag Manager Before you start event tracking set up via GTM How to track a button click in Google Tag Manager Tracking clicks on a button which is embedded across a website How to track link clicks in Google Tag Manager (tracking PDF downloads) […]
Bounce Rate in Google Analytics Explained – Learn to reduce it through 11 methods - Guide to Bounce Rate in Google Analytics. Bounce rate is the percentage of single page visits in which a person leaves your website from the landing page without browsing any further.
6 Keys to Digital Success in Attribution Modelling - Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers purchase journey, learn the concept of 'missing touch points'...
Google Analytics Dimensions and Metrics Explained in Great Detail - Understand the differences between dimensions and metrics in Google Analytics. Learn about: Predefined and custom dimensions, custom metrics, scope..
Google Analytics Attribution Modeling Tutorial - Learn about attribution modelling in Google Analytics. Learn about Acquisition channels, Multi Channel Funnel Reports, Conversion Paths, Channel Labels
How to Measure and Improve the Quality of SEO Traffic through Google Analytics - Learn to effectively measure & Improve the quality of SEO Traffic through Google Analytics.
How to explain attribution modelling to your clients - Learn to explain attribution modelling to your clients that actually make senses to them. Attribution modelling is the process of understanding the buying behaviour of your website visitors and determining the most effective marketing channels for investment.
KPI Meaning (What is a KPI?), Examples & Calculations – Tutorial - Beginner's guide to Key Performance Indicators with examples. Learn to find Good KPIs and determine KPI performance. Learn about internal & external KPIs.
Default and Custom Attribution Models in Google Analytics - Learn all about default and Custom Attribution Models in Google Analytics. The default attribution models are pre-built models that defines how credit for conversion should be distributed to various interactions (or touch points) in a conversion path, before the custom credit rules are applied.
Event Tracking in Google Analytics – Tutorial - Learn to set up event tracking in Google Analytics. Learn about generating virtual page views, Advantage of Event Tracking over Virtual pageviews...
Best Excel Charts Types for Data Analysis, Presentation and Reporting - Learn to select best Excel Charts for Data Analysis, Presentation and Reporting within 15 minutes. Learn about the various excel charts types.
Search Feature in Google Tag Manager - In Google Tag Manager you can search for a particular tag, trigger or variable by using the inbuilt search box. You can see this search box embedded on the left-hand side in your GTM workspace.
Pagination in Google Tag Manager - If your GTM container has got more than 50 tags, 50 triggers or 50 variables then the tag/trigger/variable list is paginated. By default, only 50 tags/triggers/variables are displayed at a time on a page which speeds up the user interface.
Introduction to Folders in Google Tag Manager - In Google Tag Manager, through folders, you can organize tags, triggers, and variables by project name, team name, etc. For example, you can group all of the tags, triggers and variables related to 'video tracking' by creating a folder called 'video tracking' and then adding all of the related tags, triggers, and variables to it.
Guide to Google Tag Manager Templates - In Google Tag Manager (GTM), a template makes it easy to deploy and share a tag or variable with others within your company. The template which is used to deploy a tag on a website is called the tag template and the template which is used to deploy a variable is called the variable template.
Understanding Google Tag Manager Container Tag - The container tag provides all the functionality needed for Google Tag Manager (GTM), to run and deploy tags on your website. It is used to hold one or more marketing and analytics tags and their corresponding triggers and variables.
Google Tag Manager Tutorial 2020 with FREE PDF E-Book - Get started with Google Tag Manager (GTM). Learn to use it through this step by step tutorial. Download FREE PDF e-book on Google Tag Manager (72 pages).
What is the difference between google tag manager and google analytics? - Following are the 10 main differences between Google Analytics and Google Tag Manager: 1. Google Analytics report on website traffic data. Whereas Google Tag Manager can not report on website traffic data.
Google Analytics Tutorial For Beginners 2020 – With Free PDF E-Book - This 2020 tutorial for beginners will help you learn Google Analytics tool for your website. It includes 62 points Google Analytics setup checklist.
Guide to Google Analytics Store Visits Tracking - Through Google Analytics store visit tracking you can determine the number of people who visited your physical store or location (within 30 days) after visiting your website. When you implement Google Analytics store visit tracking, the three store visits reports become available to you in your reporting view and you can correlate your store visit data with your website usage data. 
How to install Google Tag Manager on your WordPress Website - Learn to to correctly install Google Tag Manager on your WordPress Website through this easy to understand step by step guide.
Understanding Missing Touchpoints in Attribution Modelling - You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data.
What You Should Know about Historical Data in Web Analytics - Historical data in web analytics is important because it help in optimizing marketing campaigns but when interpreted incorrectly can result in monetary loss.
Model Comparison Report Explained in Google Analytics Attribution - The model comparison report (or attribution model comparison report) is used to compare different attribution models to each other. This comparison is carried out to determine how a marketing channel can be valued from a different perspective.
Data-Driven Attribution Model in Google Analytics – Tutorial - Learn all about data driven attribution (DDA) model in Google Analytics. Learn why DDA model is incrementally better. Learn to set it up.
Conversion Lag Report Explained in Google Analytics Attribution - Through the Conversion Lag report, you can determine the number of days it takes on an average for customers to complete one or more conversions on your website under a particular conversion credit model (aka attribution model).
Predictive Analytics & Marketing – The Next Stage of Business Optimization - Predictive analytics is an area of statistical analysis in which we extract information from data and then analyze it to identify patterns and make predictions about future outcomes/events. Predictive marketing is the application of predictive analytics in marketing. It can help you answer the following questions:
Selecting the Best Attribution Model for Inbound Marketing - Learn to select the best Attribution Model for Inbound Marketing. Learn about the various issues with Google Analytics attribution models.
How to do ROI Analysis in Google Analytics - You can do ROI analysis in Google Analytics by using the ‘ROI Analysis’ & ‘Cost Analysis’ reports. Through these reports you can calculate ROAS.
Conversion Credit Models Guide – Google Analytics Attribution - A conversion credit model is a rule or set of rules or a data-driven algorithm that determines how credit for conversions should be attributed/distributed to one or more touchpoints on conversion paths. It is another name for an attribution model. 
Introduction to Nonline Analytics – True Multi Channel Analytics - True multi channel analytics is nonline analytics. When we talk about nonline analytics, we do not measure just the online customer purchase journey or just the offline customer journey.
Conversion Types Explained in Google Analytics Attribution - In the context of an attribution project, a conversion type can be a goal conversion and/or e-commerce transaction which has been defined in one or more GA properties.
Attribution Channels Explained in Google Analytics Attribution - In the context of Google attribution reports, the marketing channels are referred to as attribution channels.The following are examples of attribution channels: Direct, Organic search, Shopping, Branded paid search, Generic paid search...
Differences Between Google Attribution & Multi-Channel Funnel Reports - Before the advent of Google attribution reports, we used and relied only on multi-channel funnel reports for attribution analysis. With the advent of attribution reports, we now get a second set of reports to do attribution analysis in GA.
Introduction to TV Attribution in Google Analytics Attribution 360 - TV attribution modelling is the process of understanding the impact of: TV ad network(s), TV program(s) and TV ad airing slot(s) on your website traffic, sales and other online users activities.
Conversion Credit Distribution for Attribution Models in Google Analytics - Understand how the conversion credit is calculated for various attribution models in Google Analytics.
Brand reputation audit to find conversion issues - Learn to conduct brand reputation audit to find conversion issues. Every aspect of your business from ad copies, website design, navigation, product pricing, offers, product quality, order fulfillment, shipping to after-sales service impact the website conversion rate, sales, brand loyalty and repeat business.
Website navigation best practices - Learn about various website navigation design best practices. Your website navigation needs to be logical, intuitive and easy to understand. If your customers face even little difficulty in finding out what they are looking for, then they may not think twice before jumping to your competitor’s website.
Shopping cart design best practices - Learn about the various shopping cart page design best practices. The objective of a shopping cart page is to preview the order before completing a purchase and to encourage users to checkout.
Conversion Paths Report Explained in Google Analytics Attribution - Through the Conversion Paths report, you can understand your customers’ paths to conversion for a particular conversion type, conversion credit model (aka attribution model) and conversion path length.
25 web form design best practices – optimizing forms for conversions - Learn about the various web form design best practices. Since a user generally fills out a form before completing a conversion, optimizing forms for conversion can easily lead to higher conversion rates and sales in a short span of time.
Product pricing strategies for ecommerce websites - Learn about the various product pricing strategies for ecommerce websites. Learn about the pricing tactics which can be used to make your prices seem "lower". How can you sell your product at any price you want?
Product images best practices for ecommerce websites - If you consider your ecommerce website as an online showroom then product images are your salespeople. So if your salespeople are not good at selling, you won’t generate many sales. Following are the best practices to adopt for ecommerce product images:
Product detail page design best practices - The objective of a product detail page is to encourage your customers to checkout. The following are the best practices for the design of product detail pages:
12 ecommerce best practices for your category pages - The objective of a product category page on an ecommerce website is to take your customers to one or more product detail page(s).The following are the 12 best practices for the design of product category pages.
Writing product descriptions that convert - If you consider your ecommerce website as an online showroom then product descriptions are your salespeople. So if your salespeople are not good at selling, you won’t generate many sales. Following are the best practices for writing product descriptions for an ecommerce website:
Attribution Model Comparison Tool in Google Analytics - Learn all about Attribution Model Comparison Tool in Google Analytics. Learn to to valuate organic search channel via Data Driven Attribution Model.
Touchpoint Analysis in Google Analytics Attribution Modelling - Understand all about touch points in Google Analytics Attribution Modelling. Types of Interactions. Not all "touch points" are equally valuable.
Google Data Studio Report Tutorial - Learn all about Google Data Studio reports in this easy to understand tutorial. Reports in data studio are used to tell stories with data. Every report you create should have some purpose. The purpose can be to provide actionable insight, give recommendations or persuasion. Learn about the best practices for creating a report.
Schwartz five stages of awareness in marketing - Eugene Schwartz in his book 'Breakthrough Advertising' introduced and explained the five stages of prospect’s awareness. In order to create an offer/ad copy that resonates with your target audience, you must be aware of these different stages of awareness.
Attributed Conversions & Attributed Revenue Explained in Google Attribution - Attributed Conversions - Use this setting if you want to see the change in the goal conversions between two attribution models in the ‘Model comparison’ report.
Which Attribution Model to use in Google Analytics? - Following are some general guidelines you can use while selecting an attribution model in Google Analytics. #1 Least Amount of buying consideration = Last Touch attribution Model..
Google Attribution Access and User Permissions – Tutorial - Just like Google Analytics properties inherit user permissions from their corresponding GA account, the Google attribution projects also inherit user permissions from their corresponding GA account. 
Conversion Path Length Report Explained in Google Analytics Attribution - Through conversion path length report you can determine the number of touchpoints it takes for users to convert on your website. A touchpoint is an exposure to a marketing channel. 
How to set up a data-driven attribution model in Google Analytics - Learn to set up Data driven attribution model in Google Analytics through this easy to understand step by step guide.
View-Through Conversion Tracking in Google Analytics - Learn about view-through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads.
Offline Conversion Tracking in Google Analytics – Tutorial - Learn to track offline conversions (Web form leads, Phone Leads) in Google Analytics. Learn to use Coupons and vanity URLs for tracking offline leads online
How to Create Custom Attribution Model in Google Analytics - Learn to create your own Attribution Model in Google Analytics through this easy to understand, step by step guide.
8 Google Analytics Conversions Segments You Must Use - Following are the 8 powerful Google Analytics Conversions Segments that you must use for the analysis of your Multi Channel Funnel Reports.
Google Analytics Individual Qualification (GAIQ) 2020 – Study Guide with Questions - Complete guide to passing the Google analytics certification Exam (Google Analytics IQ or GAIQ) in 2019. Also include actual GAIQ Questions.
You are doing Google Analytics all wrong. Here is why - All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels.
How to Use ZMOT to Increase Conversions and Sales Exponentially - Learn to win at the Zero Moment of Truth (or ZMOT) in order to increase conversions and sales on your website. ZMOT is the most powerful moment in a customer journey to purchase.
Connected Properties Explained in Google Analytics Attribution - Important information about connected properties in Google Attribution: 1) Data from connected GA properties is available from the connection date forward. 2) Only properties from the same Google Analytics account can be connected to your attribution project. You can not connect properties that belong to other GA accounts.
Implementing E-Commerce Tracking via Google Tag Manager - Learn to Implement E-Commerce Tracking through Google Tag Manager via this easy to understand step by step guide.
Tracking Virtual Pageviews in Google Tag Manager – Tutorial - Through this article you will learn to send virtual pageview to Google Analytics when a user click on: a link, an image link, a button, the button embedded across a website, a form submit button. You will learn to track single page checkout steps via virtual pageviews in Google Analytics. You will learn to track sales funnel across websites via cross domain tracking and virtual pageviews
Understanding Aggregation in Google Sheets - In the context of Google Sheets, aggregation is the process of summarizing tabular data.  You can aggregate/summarize tabular data in Google sheets by calculating the sum, average, maximum, minimum, median, etc of all the values of a field. Consider the following data set from a Google Sheet: Here is how this tabular data can be […]
Guide to Data Types in Google Data Studio - The data type of a data source field determines the kind of data to expect (in the connected data set) when processing the field.  For example, when the data type of a field is ‘Number’, it tells Data Studio to expect a number when processing the field: When the data type of a field is […]
Understanding Aggregation in Google Data Studio - In the context of Google Data Studio, aggregation is the process of summarizing tabular data. Tabular data is data that is in the form of a table. Following is an example of tabular data: You can aggregate/summarize tabular data in Google Data Studio by: Calculating the sum/total of all the values of a numeric field. […]
Marketing Mix Modelling or Attribution Modelling. Which one is for you? - Introduction to Marketing Mix Modelling (MMM). Why do you need Attribution Modelling and how it is different from MMM. Learn to integrate Attribution Modelling into Marketing Mix Modelling.
Geo Data – Country, Region, Latitude, Longitude in Google Data Studio - Google Data Studio provides the Geo data type for geographical data. You see this data type when you create or edit a data source in Data Studio: Use the Geo data type if you want Data Studio to expect a geographic region (like a city, region, country, continent) when processing a field in the specified […]
How is attribution modelling helpful for ecommerce and non-ecommerce websites? - Learn how is Attribution Modelling helpful for e-commerce and non-e-commerce websites through this video tutorial.
Conversion Time & Interaction Time Explained in Google Analytics Attribution - Through the report settings panel in the 'Model comparison' report you can change reporting time to ‘Conversion time’ or ‘Interaction time’. Use the conversion time setting if you want the model comparison report to include only those touchpoints that lead to conversions and that happened with the date range you selected.
How to Allocate Budgets in Multi Channel Marketing - Learn to use the Law of Diminishing Returns in allocating marketing budgets. Understand the role of assisting marketing channels to stay away from the point of diminishing returns.
How Does Attribution Work? - Here is what we are going to cover in this video lesson: What is attribution and what are its objectives? The relationship between attribution and a football team. Why you should not focus on measuring and optimizing just one marketing channel. Why you should not optimize all of your marketing campaigns only for closing sales. […]
Google Tag Manager Data Layer Tutorial with Examples - Learn all about Google Tag Manager Data Layers with lot of examples. Create simple and complex data layers in minutes. Learn about GTM datalayer push.
What is not provided in Google Analytics - Not provided is a keyword without ‘keyword referral data’. Google Analytics report (not provided) in place of organic keywords in its reports: The keyword referral data tells you which search term was used by a person on a search engine (like Google) to visit your website. For example, if someone visits your website by typing […]
How to unlock not provided keywords in Google Analytics - Not provided is a keyword without ‘keyword referral data’. Google Analytics report (not provided) in place of organic keywords in its reports: The following five methods can help you in unlocking the not provided keywords in Google Analytics Use the ‘Keyword Hero’ tool Use ‘Search Console Queries’ report in Google Analytics Use competitive analysis tools […]
Why is direct traffic increasing and how to fix it - Direct traffic is increasing day by day and if you don’t do anything about it now, then one day all you will see in your analytics reports will be direct traffic: little to no referral data, just direct traffic and ‘not provided’ keywords. Following are the main reasons why your direct traffic is increasing: #1 […]
What is direct traffic in Google Analytics & why is it so high? - Direct traffic is that Google Analytics session (or visit) which starts without a referrer being passed by a user’s web browser. This is the most accurate definition of direct traffic. All other definitions of direct traffic (like direct traffic is the traffic which comes from bookmarks or traffic from typed URLs etc) are lame, as they […]
How does direct traffic work - Direct traffic is a Google Analytics session (or visit) that starts without a referrer being passed by a user’s web browser. In order to understand how direct traffic works, you first need to understand the concept of a ‘referrer’.  In order to understand ‘referrer’ you first need to understand HTTP. So let us first start […]
Difference between direct traffic and referral traffic - Direct traffic is a Google Analytics session (or visit) that starts without a referrer being passed by a user’s web browser. In Google Analytics, a session is a group of hits recorded for a user in a given time period. A hit is a user’s interaction (pageview, screen view, event, transaction, etc) with your website […]
What is attribution modelling and why it is the ‘key’ to online business success? - Learn what is Attribution Modelling and why it is the ‘key’ to online business success.
Key Performance Indicators for Employees - An internal KPI is one of the most important indicators of the current performance level of an individual/employee in achieving internal goals. Internal goals are the goals that are directly tied to achieving optimization objectives. For example, if you are running an SEO campaign, your internal goal could be to improve the quality of your outreach […]
Key Performance Indicator (KPI) Examples - A key performance indicator (or KPI) is a metric that is one of the most important indicators of the current performance level of an individual, department, and/or a company in achieving goals. Following are examples of good key performance indicators (KPI): #1 Gross Profit #2 Gross Profit Margin  #3 Operating Profit #4 Operating Profit Margin […]
How to Set KPI (Key Performance Indicators) – Step by Step Guide - Table of Contents Step-1: Establish your company’s mission and vision statements Step-2: Define your core values (principles) as a business Step-3: Define your company’s core business goals (objectives) Step-4: Make each core business goal SMARTER by creating well-defined strategies for achieving them Step-5: Set up business KPIs for each SMARTER core business objective Step-6: For […]
Different Types of KPIs - A Key Performance Indicator (or KPI) is a metric that is one of the most important indicators of the current performance level of an individual, department, and/or a company in achieving goals. Since KPI is a ‘metric’ and a metric can be a number or a ratio, we can have KPIs in the form of numbers […]
Data-Driven Attribution Model Explorer in Google Analytics - Learn all about Model Explorer Tool in Google Analytics. Through this tool you can determine how the Data Driven Attribution model values were calculated.
Five Advanced Excel Charts and Graphs - Table of Contents Actual vs. target chart Bullet chart Funnel chart Scatter chart Histogram Other articles on Excel charts Following are the five advanced Excel charts and graphs: Actual vs. target chart Bullet chart Funnel chart Scatter chart Histogram 1. Actual vs. target chart The ‘Actual vs. target’ chart is a combination chart that requires […]
Which Chart Type Works Best for Summarizing Time-Based Data in Excel - Table of Contents Best chart types for summarizing time-based data in Excel Line chart Best practices for designing line charts Clustered column chart Breaking a clustered column chart Best practices for designing column charts Combination chart Stacked column chart Stacked area chart Following are the best chart types for summarizing time-based data in Excel: Line […]
YouTube Video tracking via Google Tag Manager - Learn to implement YouTube video tracking via Google Tag Manager through this easy to understand step by step guide.
How to Use Keyword Hero to Reveal Not Provided Keywords in Google Analytics - I have been using a new tool called 'Keyword hero' with great success and thought you will also benefit from it. Through this tool you can get (not provided) keywords data back in Google Analytics.
Introduction to Attribution Beta – Attribution Project in Google Analytics - Google Analytics now provides free cross channel Data-Driven Attribution (DDA) Model to all users via the new ‘Attribution’ tool (still in beta): Earlier the data-driven attribution model was available only to Google Analytics 360 users. Now it is available to all Google Analytics users.  You can access the new ‘Attribution’ tool from within your Google […]
Virtual pageviews in Google Analytics – Tutorial - Learn all about virtual pageviews in Google Analytics. What is virtual pageview, when to use virtual pageview. Naming Conventions for Virtual Pageviews...
How to Add Users Metrics to Standard Google Analytics Reports - Learn to add users metrics (‘Users’, ‘New Users’, Number of Sessions per user’ etc) to standard Google Analytics Reports and make GA reporting more user centric than session centric.
Google Analytics and YouTube Integration Tutorial - Learn to integrate your Google Analytics account with your YouTube channel. Learn to track the traffic from external links embedded on your YouTube videos.
Google Analytics for Facebook Tutorial - Learn to track Facebook ad campaigns in Google Analytics. Understand how Facebook traffic moves through the checkout process. Determine top traffic generating web pages shared on Facebook...
Google Analytics Cross Domain Tracking Explained Like Never Before - Learn to implement cross Domain Tracking in Google Analytics across sub-domains, primary domains and top level domains through this easy step by step guide.
Google and Universal Analytics Cookies Tutorial - Learn all about the cookies used in Google Analytics and Universal Analytics.
Using multiple Google Analytics tracking codes on web pages - Learn to use multiple Google Analytics tracking codes on web pages. Learn the concept of trackers & use it to implement cross domain tracking.
Cross device tracking with User ID in Google Tag Manager - Learn to implement cross device tracking with User ID in Google Tag Manager through this easy step by step guide.
The one thing that you don’t know about PayPal.com and the referral exclusion list - The one thing that you don't know about PayPal.com and the referral exclusion list. Whenever a customer leaves your website to make payment via paypal and then return to your website, Google Analytics often attribute sales to paypal.com instead to the original traffic source.
Why You Should Avoid Using Functions and Calculated Fields in Data Studio - The use of functions in calculated fields can greatly increase the load time of your reports in the Data Studio. Even the use of calculated fields themselves can greatly increase the load time of your Data Studio reports. If you want to do any type of data manipulation (whether it is aggregation, mathematical calculations, manipulating string […]
How to Edit a Calculated Field in Google Data Studio - In order to edit a data source specific calculated field, follow the steps below: Step-1: Navigate to the Data Source Editor. Step-2: Click on the ‘fx’ symbol next to the calculated field you want to edit: Once you clicked on the ‘fx’ symbol, it will open up the formula editor: Step-3: Rename the calculated field […]
Understanding Functions in Google Data Studio - Table of Contents Every function in Data Studio has some purpose Every function in Data Studio has syntax All functions expect one or more parameters Parameters are listed in the syntax All functions return a value Almost all functions have certain restrictions regarding how they can be used Types of Data Studio functions Aggregation functions […]
Formula Rejection in Google Data Studio - If there is an error in a calculated field formula, you’ll see a warning message, and you won’t be able to save the field. When this happens it means your formula has been rejected by Data Studio: If you are new to using calculated fields, you will often see yourself in the situation where your formula […]
Calculated Metrics in Google Analytics – Tutorial - Learn all about Calculated metrics in Google Analytics through this easy to understand guide.‘ Calculated metric’ is a type of user defined metric. Calculated metrics are ideal, whenever you want to report on a compound metric in GA. One of the most popular compound metric is, ROI (Return on Investment).
Creating your own Google Analytics Tag Auditing System - Learn to create your own tag auditing system to identify various marketing and measurement tags across a website of any size.
Working with Timezones in Google Sheets and Google Data Studio - Table of Contents How to find out what timezone Google Sheets is using Changing the date format and timezone in Google Sheets Changing the date format and timezone across all Google Sheets Changing the timezone used by Supermetrics Changing the timezone used by Google Data Studio How timezones are calculated worldwide Avoid charting data for […]
The Data Set Configuration Error in Google Data Studio - If your data source schema is not set up correctly and you create/refresh a report in Data Studio then your data source is not able to connect to your data set and you see a data set configuration error: Following is an example of a data source schema which is not set up correctly: So […]
How to work with the Boolean data type in Google Data Studio - If a data field in your data set can have only one of the two possible values: true or false then you should use the Boolean data type while setting up your data source schema. For example, consider the following data set: Here the field ‘Is Revenue > Forecasted Revenue’ can have only two possible […]
How to work with the Text data type in Google Data Studio - When you create or edit a data source in Google Data Studio, you get the option to select the data type of the data source field.  One of the data types supported by Google Data Studio is: ‘Text’: Select the ‘Text’ data type, if you want Data Studio to expect text when processing a field […]
Date and Time Data Types in Google Data Studio – Tutorial - Table of Contents Absolute dates Absolute date types Using incorrect absolute date type Absolute time Data types for absolute time Using incorrect absolute time type Changing a field’s type from absolute date to absolute time Relative dates Relative date types Relative time Data types for relative time Related articles When you create or edit a […]
Calculated Fields in Google Data Studio – Tutorial -  What is a calculated field? A calculated field is a field that performs some action(s) on another field(s) in your data source or chart via a formula. These actions could be: Arithmetic and math operations Manipulating text, date and geographic information Using branching logic to evaluate data Through calculated fields, you can create new […]
Google Data Studio Number Formats / Data Types - When you create or edit a data source in Google Data Studio, you get the option to select the data type of the data source field.  One of the data types supported by Google Data Studio is ‘numeric’:  There are three numeric data types in Google Data Studio: Number – select this data type, if […]
Doing Basic Maths on Numeric Fields via Calculated Fields - Consider the following data sets: The data source schema for this data set should look like the one below: The report created based on this data source would look like the one below: Now let us suppose we need to calculate the following metrics in Data Studio for each month: Ecommerce Conversion Rate Product Revenue […]
Implementing rollup reporting in Google Analytics - Learn to setup Rollup reporting in Google Analytics which helps in understanding the overall performance of all of your websites and/or mobile apps.
Tracking Site Search without Query Parameter in Google Tag Manager - Learn to setup site search tracking without Query Parameter in Google Analytics via Google Tag Manager through this step by step guide.
Tracking true referrals in Google Analytics when using PayPal and other payment gateways - Learn to track true referrals in Google Analytics when using PayPal and other payment gateways.
Understanding Data Source Credentials in Google Data Studio - When you create/edit a data source file in Google Data Studio, you get the option to change data source credentials via the data source editor: Use this setting to determine how data from this data source can be viewed by others.  The default value of data source credentials is ‘Owner’ but you can change it […]
Understanding Data Freshness in Google Data Studio - When you create/edit a data source file in Google Data Studio, you get the option to change the ‘data freshness’ setting via the data source editor: Use this setting to determine how frequently the data source should check for fresh data.  If you are pulling data from Google Analytics then the data source checks for […]
How to share data sources with others in Google Data Studio - When you create/edit a data source file in Google Data Studio, you see the ‘Share’ button at the top right-hand side of the data source editor: Use the ‘share’ button to share your data source with others.  Follow the steps below: Step-1: Open the data source editor and then click on the ‘+ Share’ button […]
How to create and configure a data source in Google Data Studio - Configuring the data source (also known as data modeling) Data modeling consist of customizing your data source fields (dimensions and metrics) so that your reports visualize the data in your desired format. You configure a data source by: Renaming data source fields Changing data types (what type of data (like text, numeric) the field contains) […]
Data Sources in Google Data Studio – Tutorial - What is a data source in Google Data Studio? A data source is a Data Studio file that is used to define how a connector should provide data from a specific data set to the report(s) in Data Studio.  You create a data source for a specific data set. So if you want to display data […]
Data Source Fields in Google Data Studio – Tutorial - A data source is made up of a set of fields called data source fields. You see these fields when you create and configure your data source in Google Data Studio: Connectors provide fields from a data set to a data source.  Some connectors (like the Google Sheets connector) provide all the fields from a data […]
Field editing in reports – Google Data Studio - When you create/edit a data source file in Google Data Studio, you get the option to change ‘Field Editing in Reports’ setting via the data source editor:   Use this setting to allow or stop report editors from changing data source field definitions at the chart level.  By default, the ‘Field editing in reports’ setting […]
Dimensions and metrics in Google Data Studio - A dimension is the attribute of visitors to your website. It is used to describe or categorize your data. For example, let’s say a man aged between 25-34 from London visited your website after clicking on an organic search listing on Google which he found by searching for the keyword ‘attribution modeling’. Let’s also assume […]
Data Source Version History in Google Data Studio - When you create/edit a data source file in Google Data Studio, you get the option to view or restore previous versions of the data source via the clock icon on the data source editor: Use this setting to view and/or restore previous versions of the data source. As you edit a data source, Data Studio keeps […]
Community Visualization Access in Google Data Studio - When you create/edit a data source file in Google Data Studio, you get the option to change the ‘community visualization access’ setting via the data source editor: Use this setting to allow or prevent community visualizations (charts created by third-party developers) to display data from your data source.  By default ‘community visualizations’ setting is turned […]
How to use Google Data Studio in another language - Google Data Studio is available in 37 languages and supports number, date, and time formats in those languages. To use Data Studio in the language of your choice, follow the steps below: Step-1: Login to your Google account and then navigate to ‘Data and Personalization’: https://myaccount.google.com/data-and-personalization Step-2: Scroll down to the section ‘General preferences for […]
Phone Call Tracking in Google Analytics and Beyond - Learn all about phone call tracking. Learn to track phone calls, call conversions, ‘Qualified’ and ‘won’ phone leads in Google Analytics.
Learn to migrate from Google Analytics to Universal Analytics - Learn to migrate from Google Analytics to Universal Analytics using this simple 6 step process and project scope document.
How to use Google Data Studio with Google Sheets - Step-1: Navigate to https://datastudio.google.com/overview Step-2: Click on the ‘Use it for free’ button: Step-3: Sign in with your Google email and password. You should now see the home page of data studio: Step-4: Click on the ‘Create’ button: Step-5: Click on ‘Data Source’ Step-6: Scroll down, find the Google Sheet Connector and then hove your […]
How to format Google Sheets data for Google Data Studio - Before you upload data from Google Sheets to Google Data Studio, you need to make sure two things: You pulled data correctly into Google Sheets.  The data you pulled into Google Sheets is in the correct format. Because this is going to affect your data visualization and data analysis in Data Studio.  If you feed […]
Learn to Track Qualified and Won Leads in Google Analytics - Learn to track qualified and won leads in Google Analytics.
How to extract data from Excel or CSV file into Google Sheets - In order to pull data from Excel or CSV file into Google Sheets, follow the steps below: Step-1: Navigate to your Google Drive account: https://drive.google.com/drive/my-drive Step-2: Click on the ‘+New’ button on the left-hand side: Step-3: Click on the ‘File Upload’ option and then upload the CSV/Excel file you want to use in Google Sheets: […]
Supermetrics Queries for Google Sheets – Tutorial - Table of Contents How to view query information in Google Sheets via Supermetrics Viewing query information via Supermetrics sidebar Viewing query information via a SupermetricsQueries sheet How to modify queries in Google Sheets via Supermetrics Modifying query via Supermetrics sidebar Manually modify the query via the SupermetricsQueries sheet Refreshing queries automatically in Google Sheets Related […]
How to extract data from Google Search Console into Google Sheets - Pulling data from Google Search Console into Google Sheets is similar to pulling data from Google Analytics, Google Ads or Facebook ads into Google Sheets. Make sure you have installed the Supermetrics for Google Sheets add-on before you continue. Follow the steps below: Step-1: Before you pull data from Google Search Console into Google Sheets, […]
How to extract data from Facebook Ads into Google Sheets - Pulling data from Facebook Ads into Google Sheets is similar to pulling data from Google Analytics or Google Ads into Google Sheets. Make sure you have installed the Supermetrics for Google Sheets add-on before you continue. Follow the steps below: Step-1: Before you pull data from Facebook Ads into Google Sheets, determine the overall layout […]
How to extract data from Google Ads into Google Sheets - Pulling data from Google Ads into Google Sheets is similar to pulling data from Google Analytics into Google Sheets. Make sure you have installed the Supermetrics for Google Sheets add-on before you continue. Follow the steps below: Step-1: Before you pull data from Google Ads into Google Sheets, determine the overall layout and format of […]
How to extract data from Google Analytics into Google Sheets - Before you pull data into Google Sheets from any data source, you should first figure out the overall layout and format of how your data table should look like in the Google Sheets. It’s like creating a wireframe before you actually start designing a website. You can create this wireframe either in your head or on […]
How to use Supermetrics for Google Sheets Add-on - If you want to pull just Google Analytics data into Google Sheets then you can do that by installing and using the Google Analytics Spreadsheet add-on (developed by Google) or by using the Supermetrics for Google Sheets add-on. I use and recommend the Supermetrics for Google Sheets add-on, rather than the Google Analytics Spreadsheet add-on. The […]
Introduction to Postbacks in Google Analytics - Postbacks (or Mobile App Postbacks) allow Google Analytics to ping (send conversion data) a third party mobile advertising network whenever it detects an mobile app install (‘first launch’) or in-app conversion (like transaction) from that network.
Difference Between Web / Digital Analytics and Google Analytics - 99.99% of course creators themselves don’t know the difference between digital analytics, Google Analytics (GA) and Google Tag Manager (GTM). So they are teaching GA and GTM in the name of teaching digital analytics. They just copy each other. Monkey see, monkey do. But digital analytics is not about GA or GTM. It is about […]
Google Analytics Recurring Revenue and Subscriptions Tracking Tutorial - Learn to track monthly recurring revenue (subscription tracking) and life time value through Google Analytics.
SEO ROI Analysis – How to do ROI calculations for SEO - We often talk about ROI during reporting and especially during pitching a new client. ROI is a very important metric, even more important than sales or conversions. This is because it takes into account the cost of the investment. Common business sense dictates that If an investment doesn’t yield a positive ROI or if there are […]
How to track the impact of cookie consent on website traffic in Google Analytics - If you are using a cookie consent popup (like the one below) to comply with GDPR, which allow a website user to accept or decline cookies, you would want to track the impact of this cookie consent on your website traffic, sales and conversions over time.
Google Analytics GDPR checklist. Become GDPR compliant using GA - Is your Google Analytics installation ready for GDPR? Get actionable tips on how your organization can become GDPR compliant using Google Analytics. Following is the Checklist to become GDPR Compliant with Google Analytics.
Google Data Studio Tutorial – 2020 - In this Google Data Studio Tutorial you will learn about data sources, data connectors, how to use data studio with Google Sheets
Tracking Offline Conversions in Google Ads - Learn to optimize your Google Ads campaigns for offline conversions via offline conversion actions and Conversion Data Import.
Implementing Scroll Tracking via Google Tag Manager - Scroll tracking is one of the methods of measuring how people are consuming your website contents. People who actually read your article are most likely to scroll your article page (unless you can get away with Seth Godin type articles) and by measuring the percentage of scroll, you can get a good idea of content […]
Setting up tracking for apps and web property via Google Tag Manager (GTM) - Learn to set up tracking for apps and web property via Google Tag Manager (GTM) through this easy to understand step by step guide.
How to set up Apps and Web Property in Google Analytics - Learn to set up Apps and Web Property in Google Analytics through this step by step guide.
Introduction to Google Analytics Apps + Web Property - Google Analytics now allow you to integrate mobile app and website usage data into a single GA Property.This new property is called ‘Apps + Web’ and it is available in your GA account when you create a new property.
How to Exclude URL Query Parameters in Google Analytics? - Learn to Exclude URL Query Parameters in Google Analytics through this step by step guide.
Scroll Tracking via Scroll Depth Trigger in Google Tag Manager - Learn to use the new Scroll depth trigger in Google Tag Manager,......to track,...how far website visitors scroll contents on your website.
Google Analytics Users (New, Returning, Unique) Explained in Great Detail - Learn all about Users in Google Analytics. How Google Analytics define users and count New and Returning users. GA does not report on unique users.
How to use Top Conversion Paths Report in Google Analytics - Step-1: Navigate to the ‘Top Conversion Paths’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Unselect all Goal Conversions from the ‘Conversions’ drop-down menu and then click on the ‘Apply’ button: Step-4: Click on ‘Conversion Segments’ button: Step-5: Click on the button ‘Create New Conversion […]
How to use Assisted Conversions Report in Google Analytics - Step-1: Navigate to the ‘Assisted Conversions’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Unselect all Goal Conversions from the ‘Conversions’ drop-down menu and then click on the ‘Apply’ button: Step-4: Scroll down to the data table and then sort the table by ‘Assisted Conversion […]
How to Find Top Performing Keywords in Google Analytics - Once you know the top landing for your top-selling product, you can improve its performance further by targeting/bidding on the top-performing keywords. Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view (if you haven’t already): https://analytics.google.com/analytics/web/template?uid=T9NIg6JpQouv-ds7RNJ9-Q   Step-2: Open the custom report. Step-3: Make sure you set the date range of […]
How to do Conversion Funnel Analysis in Google Analytics - Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottomline then your cost per acquisition will remain high and your gross […]
How to Find Top Landing Pages for Conversion Funnel Analysis in Google Analytics - Once you know your top traffic source in terms of sales for your best-selling product(s), you need to determine the top landing pages, so that you can optimize them further to improve sales. Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view (if you haven’t already): https://analytics.google.com/analytics/web/template?uid=T9NIg6JpQouv-ds7RNJ9-Q   Step-2: Open the […]
How to Find Top Performing Traffic Sources in Google Analytics - Once you know your top-selling product, you need to find the top traffic source which is responsible for the majority of its sales. Without knowledge of the top traffic source, you cannot do much in terms of improving product sales. Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view (if […]
How to Find Top Selling Products in Google Analytics - Once you know your top-selling product category, you need to find top selling products in that category. You may have got dozens or even hundreds of products in your top product category. But you won’t generate an equal volume of sales from each and every product. There will always be some products which almost always […]
How to Find Top Selling Product Categories in Google Analytics - Once you know your top selling location, you need to determine your top selling product categories in that location. You may have got dozens or even hundreds of product categories on your website. But you won’t generate equal volume of sales from each and every product category. There will always be some product categories which […]
How to Find Top Selling Locations in Google Analytics - Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view: https://analytics.google.com/analytics/web/template?uid=T9NIg6JpQouv-ds7RNJ9-Q  Step-2: Open the custom report. It would look like the one below:  Step-3: Make sure you set the date range of the report to the last three months. Step-4: Make sure the metric ‘Product Revenue’ is selected from the drop-down […]
Seven steps to increasing website sales - The majority of us optimize marketing campaigns for ecommerce websites.  Therefore it is very important that whatever we do to optimize these campaigns must directly result in an increase in product sales. Let’s say you have got 100,000 products to sell. Where you should start? What should you change on the website? Which key issues […]
How to use Product Performance Report in Google Analytics - Step-1: Navigate to the ‘Product Performance’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Note down the top 5 to 10 products in terms of website sales: Step-4: Click on the ‘Product Category (Enhanced Ecommerce)’ primary dimension: Step-5: Note down the top 5 to 10 […]
How to use Checkout Behavior Analysis Report in Google Analytics - According to Statistia, the average online shopping cart abandonment rate is 74.1%.  That means for every 100 potential clients, 74 of them may abandon your shopping cart today.  Now calculate how much money you are losing each day in terms of lost potential sales. This abandonment can be minimized if you direct your efforts towards […]
How to use Ecommerce Overview Report in Google Analytics - Step-1: Navigate to the ‘Ecommerce Overview’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Calculate and note down the average monthly revenue and average monthly orders: Average Monthly Revenue = $14,859.30 / 3 = $4953.1 Average Monthly Transactions = 283 / 3 = 94 Step-4: […]
How to use Goal Flow Report in Google Analytics - One of the best ways of converting existing website traffic into sales is by mapping the entire conversion/sales process from lead generation ads to post-sales follow up and then look for the biggest drop-offs from one step to the next.  You do that mapping in Google Analytics through the Goal Flow report. Use this report […]
How to use Landing Pages Report in Google Analytics - Step-1: Navigate to the ‘Landing Pages’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab: Step-4: Filter out all the pages from the data table which are part of your checkout process (like add to cart page, payment page, order confirmation […]
How to use Source / Medium Report in Google Analytics - Step-1: Navigate to the ‘Source/Medium’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report. Step-4: Scroll down to the data table and make note of the top 3 to 5 source/medium in terms of generating website traffic: Step-5: […]
How to use Channels Report in Google Analytics - In Google Analytics, a channel or a marketing channel is a group of several traffic sources with the same medium. For example ‘organic search’ is a marketing channel. It can be made up of following traffic sources with the same medium called ‘organic’: google (as in google / organic) yahoo (as in yahoo / organic) bing […]
How to use Users Flow Report in Google Analytics - Through the ‘Users Flow’ report, you can determine how website visitors are navigating through your website. From which web page they start browsing your website and from where they exit the website.  ‘Users flow’ is a very important report in understanding the website usage, in understanding the browsing behavior of your website visitors.  So make […]
How to use Acquisition Device Report in Google Analytics - The very first device (desktop, tablet, or mobile) a website user used to interact with your website is known as the ‘originating device‘.  The originating device is also known as the ‘Acquisition Device‘ as this is the device through which, you first acquired a user. Step-1: Navigate to the ‘Acquisition Device’ report (under ‘Cross-Device’): Step-2: […]
How to use Cross Device Channels Report in Google Analytics - Cross device channels are those marketing channels that your website visitors were exposed to as they interacted with your website across devices. Use the ‘Cross Device Channels’ report only when you have concluded from your data analysis that people who use multiple devices during their purchase journey tend to convert better than those who don’t […]
How to use Device Paths Report in Google Analytics - Step-1: Navigate to the ‘Device Paths’ report: Step-2: Make sure the date range of the report is set to the last 30 days. Step-3: Note down the sales reported for the top 3 to 5 device categories: From the data table above we can conclude that the majority of website sales came from ‘mobile-only’ users […]
How to use Device Overlap Report in Google Analytics - Step-1: Navigate to the ‘Device Overlap’ report: Step-2: Make sure the date range of the report is set to the last 30 days. Step-3: Note down the ‘users by device category’: From the chart above we can conclude that the majority of website visitors used only desktop devices to visit the website.  Step-4: Now look […]
How to use Mobile & Tablet Devices report in Google Analytics - Step-1: Navigate to the ‘Mobile Devices’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Note down the top 3-5 mobile/tablet devices in terms of traffic: For example, from the data table above we can conclude the […]
How to use Mobile Overview Report in Google Analytics - Step-1: Navigate to the ‘Mobile Overview’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report. Step-4: Note down the top three devices in terms of traffic: For example, from the data table above we can conclude the following: […]
How to use Browser & OS Report in Google Analytics - Step-1: Navigate to the ‘Browser & OS’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report. Step-4: Note down the top three web browsers in terms of traffic: For example, from the data table above we can conclude […]
How to use New vs Returning Report in Google Analytics - Step-1: Navigate to the ‘New vs Returning’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report. Step-4: Sort the data table by ‘Revenue’ metrics: Step-5: Note down the % of sales from new and returning users and also […]
How to use Location Report in Google Analytics - Step-1: Navigate to the ‘Location’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Scroll down to the data table and make a note of the top 5 countries in terms of sending traffic to the website: […]
How to use Demographics: Gender Report in Google Analytics - Step-1: Navigate to the ‘Demographics: Gender’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Sort the data table by ‘Revenue’ metrics: Step-5: Note down the top 2 or 3 biggest age group in terms of sales […]
How to use Demographics: Age Report in Google Analytics - Step-1: Navigate to the ‘Demographics: Age’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Sort the data table by ‘Revenue’ metrics: Step-5: Note down the top 2 or 3 biggest age group in terms of sales […]
How to use Demographics Overview Report in Google Analytics - Step-1: Login to your Google Analytics account and then navigate to the main view (the one which you frequently use for data analysis). Step-2: Navigate to the ‘Demographics Overview’ report: Step-3: Set the date range of the report to the last three months: Step-4: Note down the top 2 or 3 biggest age group (in […]
How to use Audience Overview Report in Google Analytics - Step-1: Login to your Google Analytics account and then navigate to the main view (the one which you frequently use for data analysis). Step-2: Navigate to the ‘Audience Overview’ report: Step-3: Set the date range of the report to the last three months: Step-4: Note down the total number of users and sessions in the […]
Site Search Tracking In Google Analytics Without Query Parameters - Learn to set up site search tracking In Google Analytics Without Query Parameters through this easy to understand step by step guide.
Understanding Google Analytics Default Page Setting - Learn to understand the Default Page setting in your Google Analytics reporting view. Learn to set up the the default url in Google Analytics.
Video Tracking via YouTube Video Trigger In Google Tag Manager - Learn to use the new YouTube Video trigger in Google Tag Manager...to track YouTube Videos embedded on a webpage.
How to Correctly Measure Conversion Date & Time in Google Analytics - Learn to correctly measure Date, Time & Time zone in Google Analytics for conversions and non-conversion data.
Removing referrer spam and fake traffic in Google Analytics – Tutorial - Learn to find and remove referrer spam, ghost spam and fake traffic in Google Analytics from this easy to understand guide. Learn all about spam bots.
Making Good Marketing Decisions Despite of Faulty Analytics Data - Learn to make good Marketing decisions despite of Faulty Analytics data.
Creating and validating measurement protocol requests through postman - Learn to create and validate measurement protocol requests through postman chrome extension
How to Start Conversion Optimization like a Pro - Learn to start Conversion Optimization like a Pro. Determine what the business is prioritizing. Determine what the target market is prioritizing.
Beginners Guide to Ecommerce Analytics – Lifetime Value and Beyond - In order to track long term gains and true value of your marketing and customers, you need to spend time in calculating and monitoring, many ecommerce analytics metrics.
How to calculate maximum CPA and profitable ROAS? - Learn to calculate maximum CPA and profitable ROAS through this step by step guide.
Most Important Advanced Segment for Conversion Optimization in Google Analytics - What if I tell you, that majority of your analysis could be geared around optimising your website for people who don’t really matter. Learn about the most important Advanced Segment in Google Analytics.
Measuring Customers Lifetime Value in Google Analytics for Mobile App and Website Users - Through Google Analytics 'Lifetime Value' report, you can measure the life time value for mobile app users and website users.
Troubleshooting Google Analytics Setup Issues – The GIF Request - Learn to troubleshoot Google Analytics setup issues. Learn to Interpret the GIF Request (tracking beacon), rewrite HTML & test new JavaScript code on a live website without server access.
Google Tag Assistant Recordings Tutorial - Google Tag Assistant Recording is used to identify, validate and troubleshoot the installation of various Google Tags across many pages.
Google Analytics Social Tracking – Twitter, Facebook, Google Plus and LinkedIn - Learn to track social interactions of Twitter, Facebook, Google plus and LinkedIn through Google Analytics.
Google Analytics Cross Domain Tracking (ga.js) - Learn all about cross domain tracking in classic Google Analytics (ga.js). Track across primary multiple domains, sub domains, top level domains.
Why Google Analytics and Shopping Cart Sales data don’t match and how to fix it. - Learn why Google Analytics and Shopping Cart Sales data do not match and how you can fix this issue.
How to determine the monetary value of non-ecommerce conversions - Learn to determine the monetary Value of non e-commerce conversions.
100+ Google Analytics Remarketing Audiences for Retargeting - In this article I will show more than 100 different ways to re-market to your target audience in Google Analytics. Learn to create re-marketing audiences in Google Analytics.
Google Analytics Goals: ‘Equals to’ vs. ‘Begins with’ vs. ‘Regular Expressions’ - Google Analytics provides three goal match types: 'Equals to', 'Begins with' and 'Regular Expression' when you create a goal.
How to setup destination goals in Google Analytics - As the name suggests, the destination goal is the goal to a particular destination. In GA, this destination is denoted via a visit to a specific page(s) (pageviews) or viewing of a screen (screenview).
Introduction to Goal Sets and Goal Slot IDs in Google Analytics - Goals sets are specifically created to categorize different types of goals for your website. Every goal that you create in Google Analytics is assigned a numeric ID called the ‘goal slot ID’.
Tracking Twitter and Linkedin Social Interactions in Google Analytics - How to track Twitter social interactions (tweets, clicks and follows) and Linkedin interactions (shares) in Google Analytics with and without Google Tag Manager:
Understanding Google Analytics Goal Templates - Google Analytics provide three types of goal templates: Predefined templates, Custom template and Smart Goal template. When you create a new goal in GA, you are asked to select the template you want to use for creating your goal.
Google Analytics Conversion Tracking Tutorial - Complete Guide to Google Analytics Conversion Tracking. Learn about Transactional & Non-Transactional Conversions, Macro & Micro Conversions, conversion tracking
Introduction to the Discover report in Google Analytics - Through GA Discover report you can quickly access various Google tools like: Google Analytics App, Google Analytics Demo Account, Custom Alerts, Google Spreadsheet Add-On
How to Share Dashboards, Custom Reports, Segments, Attribution Model in Google Analytics? - Learn to share Dashboards, Custom Reports, Segments, Goals, Attribution Models, Remarketing audience etc in Google Analytics through this step by step guide.
How To Calculate The ROI Of Your Social Media Campaigns - Learn to calculate the ROI of your social media campaigns through this easy to understand step by step guide.
Creating Content Group in Google Analytics via tracking code using gtag.js - Learn to Creating Content Groups in Google Analytics via ‘Group by Tracking Code’ method through this easy step by step guide.
Using Cohort Analysis & Enhanced Ecommerce to Understand User Behavior - Understand cohort analysis in Google Analytics and used it with enhanced ecommerce for understanding users behavior and remarketing.
Google Analytics Pivot Tables – Tutorial - Pivot tables are hidden gems in Google Analytics reports. They are extremely powerful data summarization tools and are commonly used in spreadsheet programs like Microsoft Excel. Through pivot tables you can quickly summarize data in desired format and detect data trends that you can’t determine otherwise.
Tracking Site Search in Google Analytics with Query Parameters - Learn to set up site search tracking in Google Analytics with query parameters through this easy to understand step by step guide.
Understanding site search tracking in Google Analytics - Learn all about site search tracking in Google Analytics. Learn about: query and category parameters, GET and POST based search engines.
Difference Between Google Analytics And Google Analytics 360 - Following are the 18 key differences between Google Analytics And Google Analytics 360. Advanced attribution modelling is available only in Analytics 360 and not in standard GA.
Creating and Using Site Search Funnel in Google Analytics - In this article I will show how to create a site search funnel in Google Analytics and then use it to optimize your website for traffic and conversions.
Cost Of Google Marketing Platform And Is It Worth It? - What is the Cost Of Google Marketing Platform And Is It Worth It? In the US, Google Marketing Platform will cost you at least $150,000 per year. You will be invoiced monthly for $12,500
Introduction To Google Marketing Platform - Google has unified Google Analytics 360 Suite and DoubleClick advertiser products under a single brand called 'Google Marketing Platform'.
Learn to Setup Facebook Pixel Tracking via Google Tag Manager - Learn to set up Facebook Pixel Tracking via Google Tag Manager. Learn to test and deploy the Facebook Pixel Code. Learn about Facebook pixel helper.
Understanding View-Through conversions In Google Ads (Adwords) - View-through conversion happens when a user completes a conversion on your website within 30 days, after viewing (but not clicking) one of your display network ad.
Google Analytics For Content Marketing – Advanced Content Analysis - Learn to do advanced content analysis in Google Analytics. Learn to understand the performance of content development and marketing.
Understanding the Anatomy of Conversion Optimization - Understand what conversion optimization can do and can't do for your business. Understand the Anatomy of Conversion Optimization.
Bare Minimum Statistics for Web Analytics - Learn the bare Minimum Statistics for Web Analytics. Only by leveraging the knowledge of statistics you can accurately interpret data.
9 Points Checklist for Conducting a Social Media Strategy Audit - The aim of this Social Media Strategy Audit is to determine how a business should be using social media to get highest possible return on their investment.
Setting up & Tracking AMP Pages in Google Analytics - Learn to set up AMP on your wordpress website and track traffic on AMP pages in Google Analytics. Google also strongly recommend, making your website AMP compliant.
Coding for SEO & Web Analytics – Tutorial - The Foundation Course for coding for SEO and Web Analytics. Following are some terms which i think will help you, if you are brand new to programming: Computer program, Source code
Here is Why Conversion Volume Optimization is better than CRO - Conversion volume optimization (CVO) is a web analytics term coined by yours truly which focuses on optimizing conversion volumes than the conversion rates.
How to track web pages with zero traffic in Google Analytics - Learn to identify website pages which are getting zero traffic in Google Analytics.
Setting up Sales Funnel across websites in Google Analytics - Learn to set up Sales Funnel across websites via Virtual Pageviews & Cross Domain Tracking in Google Analytics.
How Google Analytics Attributes Conversions to Direct Traffic - Today I am going to reveal one of the most kept secret in Google Analytics which will fundamentally change the way you look at revenue and conversions generated through direct traffic, for good.
Understanding Data Sampling in Google Analytics - Understand data sampling in Google Analytics. Learn to find and fix data sampling issues. Learn about data tables, single day & multi day processed tables.
Understanding the Analytics behind Google Ads (Adwords) - Learn the Analytics behind Google Ads (Google Adwords). Learn to analyze adwords marketing campaigns. Learn everything about Google Ads Analytics.
Google Tag Assistant Tutorial - Google Tag Assistant is a chrome extension which is used to identify,validate and troubleshoot the installation of various Google Tags on a web page.
How to do ROI calculations for conversion optimization? - Learn to do ROI calculations for conversion optimization.
12 Guaranteed Methods to Reduce Cost Per Acquisition - Learn about the 12 guaranteed methods to reduce your Cost Per Acquisition and improve business bottomline. Unlike sales, optimizing cost is relatively easy and it doesn't require great deal of analysis and expertise.
Why Google Ads (Adwords) and Google Analytics data don’t match & how to fix it - Learn why Google Adwords and Google Analytics data don't match & how you can fix this problem.
Difference between Google Analytics and Universal Analytics - Learn the difference between Google Analytics and Universal Analytics.
Google Analytics Usage Trends Tool - The Google Analytics usage trend tool is used to visualise trends in your Google Analytics data and to perform trend analysis.
Secret to Setup Facebook Pixel Tracking Correctly in Google Tag Manager - Do you know, most likely, your Facebook Pixel tracking in Google Tag Manager is not set up correctly and it is costing you money. Learn to setup Facebook Pixel Tracking Correctly in Google Tag Manager
Cross domain tracking in Google Tag Manager - Learn to implement Cross domain tracking in Google Tag Manager between two or more primary domains and its sub domains.
How to Analyze and Report above AVERAGE in Google Analytics - Learn to analyse and report above average in Google Analytics
Sending event data via measurement protocol in Google Analytics - Learn to send event data via measurement protocol in Google Analytics.
How to solve any business or marketing problem? - Learn to solve any business or marketing problem.
Setting up Dynamic Remarketing via Dynamic Attributes in Google Analytics - Learn to setup Dynamic Remarketing via Dynamic Attributes in Google Analytics through this step by step guide.In the case of dynamic remarketing, Google automatically create re-targeted ads for your website visitors which are based on the actual product (or related products) or services they viewed on your website.
Understanding User Explorer Report in Google Analytics - Learn to read and use the new User Explorer report in Google Analytics.
Using Data Visualization to Analyze the SEO Performance - Organic search is almost always one of the top sources of traffic to a website, and if you want to understand traffic acquisition you need to understand the performance of this marketing channel. The volume of organic search traffic your website gets still, to a large extent, depend upon the volume and quality of website […]
Setting up Dynamic Remarketing via Google Tag Manager - Learn to set up dynamic remarketing in Google Analytics and Google Adwords via Google Tag Manager.
Open Graph Protocol for Facebook Explained with Examples - What is Open Graph Protocol and why you need it? Learn to implement Open Graph Protocol for Facebook on your website. Open Graph Protocol Meta Tags.
Excel for SEO & Analytics – Powerful Cheat Sheet - What I am going to present to you is actually a worksheet (we use internally for training purpose and quick reference) in the form of a blog post. This cheatsheet works well for Excel 2007 and above.
cookies – apache mod expires -   Setting up Cookies A cookie is a small text file which is generally used to identify a visitor as first time/ returned visitor or member/non-member visitor. When a user request a page from your web server the server may place/read this text file on a user’s hard disk. You as an SEO must know […]
Understanding A/B Testing Statistics to get REAL Lift in Conversions - If you want to increase your chances of getting a real lift through A/B tests then you need to understand the statistics behind it. If you don’t like learning statistics then I am afraid A/B testing is not for you.
Understanding Google Analytics Notifications and Diagnostic Messages - Learn to understand and fix Google Analytics tracking notifications.
Web Analytics Career Advice – How to Become a Web Analyst – Advice from top industry experts - Learn 'How to become a good analyst', ‘Where to start’, ‘which books to read’,... and that too from top Industry experts in the field of Digital Analytics.
Store visit conversion tracking in Google Ads (AdWords) - Learn all about Shop / Store visit conversion tracking in Google Ads (Google AdWords). A store visit conversion is recorded when a user visits your physical store after clicking on your ad.
Fixing Duplicate, Cancelled, Test Orders & Refunds in Google Analytics - Learn to fix Duplicate, Cancelled and Test orders in Google Analytics. Learn to upload refunds data to Google Analytics.
Google Analytics Goals and Sales Funnels – Tutorial - Learn everything about goals and sales funnels in Google Analytics. Learn to set up correct funnel visualization reports. Learn about funnel optimization.
Google Analytics Mistakes That Kill Your Analysis & Conversions - Learn about the Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions.
Cross Account Conversion Tracking in Google Ads (Adwords) - Through cross account conversion tracking you can minimise duplicate conversion counts and make ‘cross account attribution’ possible within Google Adwords.
WordPress Website Architecture Explained in Great Detail - Understand all about wordpress website architecture within 15 minutes. Understand the functionality of the most common template files used in wordpress.
How to remove / modify Google Analytics ecommerce transaction in one click - Today I am going to show you, how to remove/modify any ecommerce transaction in your Google Analytics report, in just one click and that too, all by yourself, without taking the help of a web developer.
Cross Device Attribution Reports in Google Ads (AdWords) - Through cross device attribution reports in Google Ads (Google AdWords) you can determine, how customers used different devices to convert on your website.
Google Analytics and Google Tag Manager Debugging Tutorial - Debugging Google Analytics and Google Tag Manager tracking is quite difficult. The objective of this guide, is to help you troubleshoot some of the most common GA/GTM tracking issues, accurately and fast.
- Video tutorial on how to Learn and Master Web Analytics.
Google Tag Manager Implementation & Deployment Tutorial - Learn all about migrating tags to Google Tag Manager (GTM) through this easy to understand implementation & deployment guide.
Regular Expressions (Regex) for Google Analytics & Google Tag Manager – Tutorial - Learn to use Regular Expression (or REGEX) for Google Analytics & Google Tag Manager. Regular Expression is an expression which is used to check for a pattern in a string.
Google Analytics Measurement Protocol Explained in Great Detail - Learn everything about measurement protocol in Google Analytics, in plain English. Measurement protocol is a set of rules which your application must follow.
How to identify negative transactions in Google Analytics - Learn to identify negative transactions in Google Analytics through this step by step guide. Negative transactions can greatly skew your transaction count and must be discounted from your analysis.
10 Google Analytics Views that you must always use - Learn about the 10 Google Analytics Views/profiles that you must always use to analyze and interpret your data and get maximum ROI.
Understanding Active Users Report in Google Analytics - Through Active users report you can determine the number of unique users who visited your website in the last 1, 7, 14 or 30 days in the selected time period.
How to use Google Analytics API without any coding - Learn to use Google Analytics API without any coding and access data in any format you want and/or merge GA data with other data sources.
Analyzing and Reporting Conversion Rate in Google Analytics - Learn the best way to analyze and report conversion rate in Google Analytics. Learn to calculate the true conversion rate.
Calculating True Conversion Rate in Google Analytics - Learn to calculate the true conversion rate in Google Analytics. As long as your conversion rate is based on the percentage of global visits you will never be able to determine the true conversion rate of your website.
10 tips to analyse data trends in Google Analytics - Ten 10 tips to analyse data trends in Google Analytics
Google Tag Manager Triggers and Variables Tutorial - Learn about triggers and variables in Google Tag Manager. Introduction to Triggers in Google Tag Manager...Introduction to GTM Variables...
Introduction to Attribution Models in Facebook - Learn all about Facebook attribution models. Facebook provides seven rule based attribution models and one Algorithmic attribution model called the 'Data Driven' model.
Why Google Analytics Show Zero Sessions? - You may sometime see zero sessions assigned to a page but at the same time see pageviews, user count, exits and other metrics for the page. How come a page has got pageviews but is still not a part of a GA session? How come a page has got 1 user but still no GA session is assigned to it? This happened because Google Analytics assign session count only to the first hit in a session.
How NOT to Calculate Marketing ROI - As a marketer you have no control over client’s operational inefficiencies. You have no control over the operational and strategic decisions that your client takes in his office regarding how their business should run and grow.
How to calculate the ROI of your Facebook marketing campaigns - Learn to calculate the ROI of your Facebook Marketing Campaigns through this step by step guide.
Sending social interactions via measurement protocol in Google Analytics - Learn to send social interactions via measurement protocol in Google Analytics.
6 Data Drill-Downs for Increasing Ecommerce Products Sales via Google Analytics - Get to know the 6 data drill-downs in Google Analytics which can help you in increasing the sales of your Ecommerce Products.
How to turn on IP Anonymization in Google Analytics and Google Tag Manager - Learn to turn on IP Anonymization in Google Analytics and Google Tag Manager through this step by step guide.When you anonymize visitor IP, the last 3 digits from your website visitor’s IP address are automatically dropped / deleted.
Tracking Long-Tail Keywords through Google Analytics - Learn to track long tail keywords through Google Analytics. Create custom segments for one word, two words, three or more words long tail keywords.
How to set up the Facebook Attribution Tool - Learn to setup the Facebook Attribution Tool through this step by step guide. This tool is free to use and is available to all Facebook advertisers. Through Facebook Attribution tool, you can measure the impact of your ads across publishers, channels and devices.
Practical Tips to develop user engagement for e-commerce website - Learn practical tips to develop user engagement on your e-commerce website and increase sales, leads and customer life time value.
How to give someone access to Google Tag Manager Account? - Whenever you give GTM account access to a person, you give that access either at the account level or at the container level. The access given at the account level is called the 'Account permissions'. The access given at the container level is called the 'Container permissions'.
Google Tag Manager (GTM) Debug Console Tutorial - Through Google Tag Manager preview and debug console window, you can make sure that your tags, triggers, variables and data layers work as expected. By default, what you actually preview and debug is the deployment of the current container draft on your website.
How to Analyze and Report above AVERAGE - Learn to Analyze and Report above AVERAGE. We need to stop being obsessed about all the metrics which are ‘average and take the insight they provide with a huge grain of salt.
Link Building Dashboards in Excel – Tutorial - Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns' performance in order to optimize them.
Maths and Stats behind Web Analytics – Beginners Guide - Learn the maths and statistics behind web Analytics. It is not just about what you should know but is more about what you are expected to know.
7 Powerful KPIs to Measure your Link Building Outreach - Learn about the 7 Powerful KPIs to Measure your Link Building Outreach. Learn to calculate the ROI of your outreach campaigns.
Direct Traffic in Google Analytics – Tutorial - Learn everything about direct traffic in Google Analytics and retaining referral data. Learn to send referrer data from HTTPS to non-HTTPS websites. Learn to measure the impact of Organic search and paid search traffic on Direct Traffic.
How to correctly use referral exclusion list in Google Analytics - A referral exclusion list is the list of domains whose incoming traffic is treated as direct traffic (instead of referral traffic) by Google Analytics.When you add a domain to the referral exclusion list, people who arrive to your website from the excluded domain do not trigger a new GA session.
How to send Client ID to Google Analytics via Google Tag Manager - Learn to send Client ID to Google Analytics via Google Tag Manager through step by step guide.
How to test Attribution Model in Google Ads (Adwords) - Google Ads provide several Attribution metrics in its reports through which you can test a new attribution model. You can get a good idea of, how your historical conversion data would look like with the new attribution model.
Facebook Attribution and Conversion Windows Tutorial - Have you ever wondered, why Facebook’s sales data do not match with Google Analytics’ data on Facebook? Have you ever wondered, why Facebook tend to record far more conversions than Google Analytics?
Understanding Search Attribution Reports in Google Ads (Adwords) - Learn all about Search Attribution Reports (aka attribution modelling reports) in Google ads (formerly Google Adwords).
What Matters More? Conversion Volume or Conversion Rate – Case Study - What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate: First camp – in the favor of giving more weight to the conversion volumes. I am from this camp. Second camp - in the favor of giving more weight to the conversion rate. Third camp – in the favour of giving equal weight to both conversion volume and conversion rate.
21 Secrets to Becoming a Champion in Data Reporting - Data reporting is all about interacting with people and getting your recommendations implemented in a timely manner. What data reporting is not really about, is creating fancy charts and tables and/or stoning the innocent (the non-geeky people) with industry jargon.
Understanding Conversion Paths in Google Ads (Adwords) - Learn all about conversion paths and paths reports (top paths report, time lag report, path length report) in Google Ads (formerly Google Adwords). Learn about: Click Paths, Transition Click Paths, Impression Paths, Transition Impression Paths.
Advanced Analysis in Google Analytics 360 (Video Tutorial) - Google has introduced a new tool for GA 360 customers called 'Advanced Analysis'. This is a major feature, as it completely change the way you analyse and segment data in Google Analytics. Learn to use Advanced Analysis in Google Analytics 360 through this step by step tutorial.
How to Setup Funnels in Facebook Ads Manager - Learn to set up funnel pages in Facebook Ads Manager through this easy to understand step by step guide. A funnel is a navigation path which is made up of series of web pages. You expect your website visitors to follow this funnel to achieve your desired goals (like generating sales, leads and/or other conversions) with least amount of friction and time.
Google Analytics Audiences and Audiences Report Tutorial - Learn all about audiences and audiences report in Google Analytics. There are four methods to create an audience in GA property. Method #1: Creating an audience through Google Analytics Solution Gallery. Method #2: Using a preconfigured audience. Method #3: Importing a predefined advanced segment. Method #4: Creating a brand new audience from scratch.
Understanding Sessions and Campaigns Timeout Settings in Google Analytics - In this article you will learn about: # Sessions Timeout in Google Analytics # What is a good sessions timeout. # When and how to change the sessions timeout. # What is Google Analytics Campaign Attribution and how it works. # Difference between session attribution and conversion attribution # Campaign Timeout in Google Analytics # What is a good campaign timeout. # When and how to change the campaign timeout.
Understanding Regex Table Variable in Google Tag Manager - A Regex table variable is a user defined variable in Google Tag Manager. It is like a more advanced look up table variable which uses regular expressions to determine whether or not there is a match with an input pattern and if there is a match then return the corresponding output value.
How to Read Average Session Duration in Google Analytics - Learn to read the 'Average Session Duration' metric in Google Analytics. Learn about the ‘Session Duration’ dimension and 0 seconds sessions. Learn to visualize the distribution of session duration for a marketing channel. Understand why you should look at the distribution of data values in Google Analytics than trusting the average metric. Understand the relationship between Average Session Duration and Bounce Rate.
Assisted Conversions Report in Google Ads (Adwords) - The ‘Assisted Conversions’ report in Google Ads (formerly Google Adwords) tell you about assisted conversions generated by a campaign, ad group, keyword and match type.
The little known details about hypothesis in conversion optimization - In this article you will learn: # Why always be testing is a bad advice. # Why creating and running one well designed test is better than running 10 stupid tests. # What Hypothesis is and what it is not. # What are the characteristics of an Underpowered and powerful Hypothesis # When and how to form a Hypothesis # Learn About Null Hypothesis # Test Hypothesis using Attribution Models
How to advertise on Facebook for FREE with unlimited budget - You can realistically advertise on Facebook or any other marketing platform (like Google Adwords, Twitter etc) for FREE as long as you focus on optimising this one metric
Google Analytics Access And Permissions – Tutorial - Learn about how to give Google Analytics access. Learn about the various Google Analytics access levels. Learn about the various users permissions in GA.
Understanding Lookup Table Variable in Google Tag Manager - A Lookup table variable is a user defined variable in Google Tag Manager. This type of variable is used to lookup for the value that matches a given input pattern. It determines whether or not there is an exact match with an input pattern and if there is an exact match then return the corresponding output value.
How to change Attribution Model in Google Ads (Adwords) - Learn to change / set Attribution Model in Google Ads (Google Adwords) through this easy to understand, step by step guide.
Which Attribution Model to use in Google Ads (Adwords)? - Following are some general guidelines you can use while selecting an attribution model in Google Ads (Google Adwords):
Google Analytics Account Structure and Governance - In this article I will show you, how to structure your Google Analytics account when you own/manage multiple websites, sub-domains, mobile apps and/or you have got very high traffic website.
Event tracking through CSS selectors in Google Tag Manager - Learn to use CSS selectors for tracking events (like button clicks) in Google Tag Manager through this easy to understand step by step guide.
Attribution Modelling in Google Ads (Adwords) – Tutorial - Learn all about attribution modelling in Google Ads (formerly Google Adwords) and determine the most effective keywords, ad groups and campaigns for investment.
Using Element Visibility Trigger In Google Tag Manager - Learn to use Element Visibility Trigger In Google Tag Manager through this easy to understand step by step guide. Understand viewport size, visibility & matched elements.
Google Tag Manager Training Resources with FREE eBook - Exhaustive list of Google Tag Manager Training Resources. Download the FREE eBook on Google Tag Manager (GTM).
Introduction to DOM, Nodes & CSS Selectors for Google Tag Manager - If you want to implement advanced tracking via Google Tag Manager then you need to have adequate knowledge of: DOM, Nodes & CSS Selectors.
Google Analytics stopped working? Here are 10 ways to fix it - Google Analytics stopped working? Here are 10 ways to fix it. #1 Delete and Disable the cache #2 Use Google Tag Assistant and check ‘where to optimize’...
You are doing conversion tracking all wrong. Here is why - If your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it could be more likely than you think.
Understanding Channel Grouping in Google Analytics - Learn all about channel grouping in Google Analytics. Learn to create your own channel groups for advanced data analysis.
Using Google Analytics Measurement Protocol Hit Builder - Learn to use Google Analytics Measurement Protocol Hit Builder to create & validate payload data. By using the hit builder tool, you can skip encoding URLs.
Is Your Conversion Rate Statistically Significant? - Majority of us take marketing decisions on the basis of conversion rate. There is an industry trend to invest more in the marketing channel which has higher conversion rate. But sometimes such thinking can backfire and it can backfire really badly. What if the marketing channel with higher conversion rate is actually performing poorly and results in monetary loss if you invest in it?
Importing and Exporting Container Files in Google Tag Manager - Complete guide to importing and exporting containers in Google Tag Manager. Through the export container feature, you can share your GTM configurations (aka tags, triggers and variables) with any third party.
How to Get Google Tag Manager Container ID - Learn to get Google Tag Manager (GTM) Container ID through this easy to understand step by step guide. The container ID is used to uniquely identify each GTM container tag.
Google Analytics Settings Variable in Google Tag Manager - Learn to create and use ‘Google Analytics Settings’ variable in Google Tag Manager through this easy to understand step by step guide.
Introduction to gtag.js – The Google Global Site Tag - Global site tag or gtag.js is the new JavaScript library from Google. Unlike ga.js or analytics.js, it is not strictly a Google Analytics Library as it is supporting Google Adwords Conversion tracking and will support tracking for many other Google products in the near future.
Minimum Viable Traffic – The Maths Behind Conversion Optimization - Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on top of that. This is the volume of traffic you need just to remain profitable and in business.
The Two New GDPR Compliance Tools in WordPress - WordPress released a maintenance and privacy update in its version 4.9.6 esp. to comply with these GDPR guidelines. This update include two new features through which you can export and/or delete personal data of your website users.
Two Plugins that will make your WordPress website GDPR Compliant pretty fast - Two Plugins that will make your wordpress website GDPR Compliant pretty fast.
Ask these Eight Questions to make your Server Logs GDPR Compliant - Ask these Eight Questions to make your Server Logs GDPR Compliant. The web server which host your website collect IP addresses of the website users. Now under GDPR, an IP address is considered as personal data and your server logs contains this personal data.
Best Google Analytics Alternatives In 2020 – Matomo & Piwik Pro - Matomo and Piwik Pro are the best Google Analytics alternatives available right now. They provide 100% unsampled data and complete data ownership.
Digital Analytics and Marketing Framework for Conversion Optimization - Digital analytics and marketing framework to increase conversions and improve business bottomline.
Google Analytics Intelligence Tutorial - Analytics Intelligence is a machine learning algorithm used by Google Analytics which makes it easier to drill down data & quickly get the insight you want. You can ask any question about your data in plain english (natural language) and GA machine learning algorithm will try to answer your question.
UTM Parameters in Google Analytics – Complete Guide - Learn everything about custom campaigns in Google Analytics. Learn to correctly use UTM parameters in your ad URLs. Learn about manual and auto-tagging.
Introduction to Google Analytics Troubleshooter Tools - Google has quietly released a whole new set of troubleshooter tools which can help you greatly in analyzing and debugging Google Analytics data.
Use these 18 notification emails to double your customer lifetime value - Use these 18 notification emails to double your customer lifetime value.
Installing Enhanced Ecommerce Tracking on your Shopify Store - Learn to correctly install Enhanced Ecommerce Tracking on your Shopify Store through this easy to understand, step by step guide.
Google Analytics Tracking for Shopify Store via Google Tag Manager - In this article, I will show you, how to correctly setup Google Analytics for your Shopify Store esp. while using Google Tag Manager.
Difference between Client ID and User ID - Understand the difference between Client ID and User ID in Google Analytics. Client ID represents unique browser/device.User ID represents unique user.
Learn to Install Google Tag Manager on your Shopify Store - If you are into ecommerce, chances are, you have heard of ‘Shopify’. It is one of the most popular, ready-made shopping cart solutions in the world. Hundreds of thousands of websites use ‘Shopify’. Shopify directly integrates with Google Analytics. The set up is pretty simple. But when it comes to Google Tag Manager, there is no direct […]
Understanding Conversion Probability data and report in Google Analytics - Learn all about conversion probability data ('Conversion Probability dimension’, 'Conversion Probability buckets’ & 'Average % Conversion Probability metric') and report in Google Analytics. Learn to create 'conversion probability Segment’ and re-marketing audience based on such Segment.
Introduction to Machine Learning in Conversion Optimization - In this article I will show you the various applications of machine learning in conversion optimization which will help you in understanding, how machine learning can be used to maximize conversions. 
Best Google Analytics Shortcuts: Tricks, Tools & APIs to Save Time - Learn the tips, tricks & shortcuts to use Google Analytics more efficiently. Learn about Built-in Keyboard Shortcuts, REGEX to filter data, GA APIs..
Difference between Google Ads (AdWords) and Google Analytics Conversion Tracking - Learn the difference between Google Adwords and Google Analytics Conversion Tracking. Understand the discrepancies between AdWords and Analytics goals.
Google Tag Manager Content Grouping Setup Tutorial - Learn to set up content grouping in Google Analytics via Google Tag Manager through this easy to understand, step by step guide.
Content Grouping in Google Analytics – Tutorial - Learn all about Content Grouping in Google Analytics. Learn to create content groups. Learn about ‘Unique views’ metric for content group.
GDPR for Marketers and Web Analysts - What Does the GDPR mean for Marketers and Web Analysts? In following cases you are knowingly/unknowingly processing personal data of data subjects esp. EU citizens
Google Analytics Debugging via Fiddler - Learn to debug/fix Google Analytics tracking issues by using a tool called Fiddler. Learn to read Google Analytics & Universal Analytics Tracking beacons.
Data Driven Attribution Model in Google Ads (Adwords) - Learn all about Data Driven Attribution Model used in Google Adwords.
Understanding Session Quality Data and Report in Google Analytics - Learn all about Session Quality data (Session Quality’, Average Session Quality’) and report in Google Analytics. Learn to create ‘Session Quality Segment’ and remarketing audience from session quality segments.
How to install and use Google Tag Manager in Segment.com - Learn to install and use Google Tag Manager in Segment.com
Why you may no longer need Google Tag Manager - Why you may no longer need Google Tag Manager.
Eight false beliefs that stop you from becoming an expert (the mindset training) - Following are the false beliefs that I have discovered over the years through my own experience and through feedback from countless people on my blog posts, books and courses.
Filter Verification in Google Analytics – Tutorial - Learn the 8 Steps process to correctly testing a filter in Google Analytics. Learn about Google Analytics built-in verification tool & its limitations.
Correctly evaluating Google Analytics Traffic by hour and day for conversion optimization - Learn to correctly evaluate Google Analytics traffic by hour, day and time zone for conversion optimization.
Google Analytics IP filter not working? Here is how to fix it - Google Analytics IP based filter not working? If you are currently facing this problem then follow the steps below: Step-1: Check your current IP address..
Blocking internal traffic via IPv6 based view filter in Google Analytics - Learn to block internal traffic via IPv6 based view filter in Google Analytics. IPv6 (or Internet protocol version 6) is designed to replace IPv4
Why you should use multiple properties in Google Analytics - In Google Analytics, a property represents a website or a mobile app. Every change you made to your GA property setting(s) has the potential to skew your analytics data.
How to correctly block internal traffic in Google Analytics - Learn to correctly block internal traffic in Google Analytics. Internal traffic is the one generated by you and your employees to your website.
Blueprint for Google Analytics Implementation - Use this blueprint to implement any type of Google Analytics implementation whether it is event tracking, ecommerce tracking or custom dimensions.
How to use Funnels for your Facebook Ad Campaigns - In this article i will show you how to use funnel pages for your Facebook ad campaigns.
How to reverse ecommerce transactions in Google Analytics for gtag.js and analytics.js - Learn to reverse ecommerce transaction in Google Analytics for gtag.js and analytics.js
Understanding Facebook Referral Traffic in Google Analytics - Learn about Facebook referrers and Facebook Link Shim pages. Learn the difference between l.facebook.com or lm.facebook.com Understand Facebook Referral traffic in Google Analytics.
Web Analytics Tool Box from OptimizeSmart - In this article I have shared the web analytics tools, that I use and recommend.
Introduction to Google Tag Manager Workspaces - Learn all about Google Tag Manager Workspaces through this easy to understand guide.
Visualizing Google Analytics Data via Microsoft Power BI - Learn to visualise Google Analytics data via Microsoft Power BI. Power BI can be connected to various data sources including ‘Google Analytics’.
Understanding Google Analytics Product Data Import - Learn about Google Analytics Product Data Import feature and use it to correctly install enhanced ecommerce tracking.
Why Facebook and Google Analytics data do not match? - Following are the top reasons, why your Facebook and Google Analytics do not match: #1 Facebook ad Clicks & Google Analytics Sessions are different metrics
If you take this one risk then be prepared to lose it all - If you take this one risk then be prepared to lose it all.
Top 10 KPIs for SEO - Have you ever wondered which are the most important internal KPIs you should be tracking for SEO and any other online marketing campaign?
Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics - Learn to track Facebook 'likes' & 'unlikes' in Google Analytics. Learn to install Facebook JavaScript SDK. Learn about Facebook Social Interactions Tracking
JavaScript for Google Analytics – Tutorial - Learn the JavaScript behind Google Analytics and diagnose tracking issues. JavaScript is the most useful programming language for a web analyst.
Enhanced Ecommerce Tracking in Google Analytics – Tutorial - Learn all about enhanced ecommerce tracking in Google Analytics. Enhanced e-commerce provides deep insight into e-commerce engagement of your users.
Adjusting Bounce Rate in Google Analytics - Once you have determined the minimum time required to profitably engage with your visitors, you need to make some adjustment to your bounce rate.
Why your website conversion rate is destined to remain poor - 70-80% of your website visitors will abandon your shopping cart today. It is inevitable. Only around 20% will make a purchase, the rest 80% with abandon the checkout. So the question is, what you are going to do about that. Will you let them go, just like that and instead focus on bringing more new traffic to your website?
Using Enhanced E-Commerce segments for Remarketing in Google Analytics - Learn to use Enhanced E-Commerce segments for creating Remarketing audience in Google Analytics.
Setting up Data Driven Attribution Model in Google Ads (Adwords) - Learn to correctly set up Data Driven Attribution Model in Google Ads (Google Adwords) and optimize your ad campaigns using predictive algorithms & automated bidding.
Tracking Website Sales in Facebook via Google Tag Manager - In this article I will show you, how to track the sales generated on your website by Facebook users in Facebook via Google Tag Manager.
How to become a champion in data reporting via storytelling - Learn to become champion in data reporting via Storytelling. Learn how to tell a story with data. Learn the art of influencing decision makers.
Understanding Triggers in Google Tag Manager - Trigger Events A trigger event is one of the conditions when the trigger should fire/execute. Following are the various events when a trigger can be fired: #1 Pageview – fire the trigger on pageview #2 Click – fire the trigger when a click event occurs. #3 Form – fire the trigger when the form submit […]
Learn to Correctly Track Facebook Referral Traffic in Google Analytics - Learn to correctly track Facebook Referral traffic in Google Analytics by using custom channel grouping .
Implementing Enhanced Ecommerce Tracking in Google Analytics – Tutorial - Learn to implement Enhanced Ecommerce tracking in Google Analytics through this step by step guide.
Keyword Research for e-commerce websites – Tutorial - Learn to do keyword research for e-commerce websites. Determine how people describe your products both online and offline.
Understanding measurement protocol validation server - Learn to validate protocol hits by sending them to the measurement protocol validation server.
Sending ecommerce data via measurement protocol in Google Analytics - Learn to send ecommerce data via measurement protocol in Google Analytics.
Sending campaign data via measurement protocol in Google Analytics - Learn to send campaign data via measurement protocol in Google Analytics.
Sending pageview data via measurement protocol in Google Analytics - Learn to send pageview data via measurement protocol in Google Analytics.
Cross-Device Reports in Google Analytics for User ID View - Understand cross device measurement through Google Analytics cross device reports in User iD View: Device Overlap, Device Paths & Acquisition Device reports
Introduction to Google Analytics Commands - In order to set up / debug Google Analytics implementation whether it is ecommerce or cross domain tracking you need to understand what these commands are.
Bounce Rate Optimization in Google Analytics – Complete Guide - If people are not sticking around your website then it is highly unlikely that they will make a purchase or complete any other conversion.
Google Analytics Setup Checklist - This checklist / interactive tool can help you greatly in setting up your Google Analytics account pretty fast.
How to Use Google Analytics In-Page Analytics & Fix the Error: 20010 - Learn to use Google Analytics In-page Analytics and fix the Error: Access denied. Please try relaunching In-Page Analytics from the report [Error: 20010]
Understanding and Improving Ecommerce Products Sales via Google Analytics - When it comes to understanding your ecommerce clients, you need the following information: #1 Geographic data of your best ecommerce clients #2 Demographic data of your best ecommerce clients #3 Psychographic data of your best ecommerce clients #4 Understanding of the behaviour of best clients #5 Understanding of, how your best clients are being acquired […]
How Google identifies and measures social media engagement - A long time ago, in a galaxy far, far away, there exists a social media analytics company called ‘PostRank‘. It was launched in mid-2007 and was acquired by Google in June of 2011. PostRank Analytics was one of my favorite analytics tools and I used this tool almost as long as it was available to publishers. […]
Social Interactions Tracking in Google Analytics – Tutorial - What are Social Interactions in Google Analytics? In Google Analytics (GA), Social Interactions (or social network interactions) can mean: Facebook likes Facebook unlikes Twitter Tweets Twitter Follows Twitter Retweet Twitter Clicks Google +1s etc. Social Interaction analytics is the measurement of the social interactions in Google Analytics. Once you have implemented Social Interactions tracking, you […]
A/B Testing or Usability Testing. Which one is better? - First thing first, A/B tests and Usability tests are not the one and same thing. A/B tests are carried out to measure users’ preferences. Whereas usability tests are carried out to measure users’ behavior. A/B testing (also known as split testing) is a conversion optimization technique in which we compare two or more versions of […]
Dealing with refunds in Google Analytics - Learn to issue partial and full refunds in Google Analytics. Learn all about refunding transactions.
Website errors that kill your conversions and how to fix them - “79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again” – Source: Akami “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.” – Source: Kissmetrics “Even trivial website errors (like […]
Page Tracking in Google Analytics - This article is in conjunction with the article ‘Introduction to Google Analytics Library – analytics.js’ and ‘Introduction to Google Analytics Commands’ Technically speaking, Google Analytics is a JavaScript library called ‘analytics.js’ and Google Analytics commands are used for setting up Google Analytics implementations like ecommerce tracking. Therefore it is important, that you understand both analytics.js […]
Introduction to Analytics.js – The Google Analytics JavaScript Library - In order to implement ecommerce tracking, cross domain tracking or enhanced ecommerce tracking on your website, you need to understand analytics.js library.
Using Custom Channels to Understand Google Analytics Reports - Google Analytics reports are not easy to understand for an average Joe. For example, Unless you have already read at least ten articles on Google Analytics, you can’t figure out what this report is about. Some common questions asked by clients: #1 What is google /cpc? #2 What are sessions? #3 What are new users? […]
Understanding MCF Channel Groupings in Google Analytics - This article is in conjunction with the articles: understanding channels in Google Analytics and understanding channel grouping in Google Analytics  The knowledge acquired through these articles will help you greatly in understanding the present article. So make sure you read them first, if you have not already. In the present article I will explain in […]
Understanding Sessions in Google Analytics - Learn all about sessions in Google Analytics. How a GA session is defined, how to choose session length, forcing a session to start and end...
WordPress Website Speed Optimization - Learn to increase the website speed and improve the probability of getting more conversions, sales and leads.
What I learned from trying to fix ghost referrer spam in Google Analytics - Failure is a great teacher, and I think when you make mistakes and you recover from them and you treat them as valuable learning experiences, then you’ve got something to share. – Steve Harvey This is one of those situations where I have something valuable to share, not because I succeeded but because I failed. For […]
Enhanced Ecommerce Tracking via Google Tag Manager - Learn to implement Enhanced Ecommerce Tracking via Google Tag Manager.
How to grow your blog to more than quarter million visitors a month - Why grow your blog? A blog is the best tool to generate free organic traffic for your website. While this traffic is not exactly free, in the long run it is pretty much close to free. Because once you publish an article, it exists on the internet as long as it can be found by […]
Malware Removal Checklist for WordPress – DIY Security Tutorial - Complete guide on finding and removing malware from wordpress websites. DIY wordpress security guide.
One Tip That Will Skyrocket Your Analytics Career - I don’t use the word ‘skyrocket’ lightly, and yes this is not just a clickbait title. Though it is a clickbait title. I’ll just admit it. The marketer inside me could not resist the temptation of using clickbait. In the next few minutes, I will prove to you how my one tip will completely change […]
Advanced Conversion Funnel Analysis via PadiTrack -     Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottomline then your cost per acquisition will remain high and […]
How to do ROI Analysis in Google Universal Analytics -     Index Requirements for ROI Analysis in Universal Analytics Introduction to Cost data Introduction to Data Set Introduction to Data Set Schema Importing cost data in Universal Analytics via Data Sets Tag all of your marketing campaigns Collect cost data. Create data set and define data set schema. Format your cost data. Upload the […]
Adjusting Bounce Rate via Google Tag Manager - I have talked about adjusting bounce rate in Google Analytics before, where I explained in great detail why you need to adjust your bounce rate and what are the benefits of such adjustment. What I am going to share with you today is, how you can adjust bounce rate via Google Tag Manager. Adjusting Bounce […]
Advanced Google Analytics Tracking Tutorial - Have you ever wondered how tracking is actually implemented on a website? How  you can actually track downloads, form field abandonment, videos and almost anything in Google Analytics? Sure, many bloggers will tell you that they can, by providing a bunch of code like the one below: _gaq.push ([‘_trackEvent’,’guides’,’download-seo’,’seo-beginners-guide.pdf’,10, true]); Or something more complicated like […]
Phone Call Tracking and ROI calculations – Champion’s Guide -   I love phone call tracking simply because it gives me a break from the regular tracking I do through Google Analytics and other similar tools. If you have been in the field of digital marketing as long as me (almost a decade), you tend to get bit bored looking at the same metrics over and […]
10 Techniques to Migrate from Data-Driven to Data-Smart Marketing - In the next few minutes, I will show you ten different techniques that will help you in migrating from being data-driven to being data-smart. I will also prove it to you how being ‘data-smart’ will give you an edge over your competition. Don’t get me wrong. There is nothing wrong with being data-driven. It is still better than […]
Facebook Analytics Tutorial - I recently came across a new tool called FanPageKarma. Through this tool you can do really in-depth analysis of your Facebook Fan page. I liked this tool so much that I thought it is worth writing about it. Once you understand the capabilities of this tool you will make Facebook Insight your secondary tool. It […]
Data-Driven or Data-Blind and Why I Prefer Being Data-Smart - “Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about that? Because I often see them saying something like: “do you have data to back up this claim?” While […]
The Guaranteed Way to Sell Conversion Optimization to Your Client - Many people struggle with selling conversion optimization to their client/boss. This is because they are not able to convince why ‘conversion optimization’ is worth the effort and deserve dedicated resources (time, budget, professionals, etc). To be honest, no amount of words, testimonials or case studies are going to help you much in selling conversion optimization. […]
How to Find Your Best Ecommerce Clients & Improve Bottomline - When it comes to understanding your e-commerce clients, you would need the following information: #1 Geographic data of your best ecommerce clients #2 Demographic data of your best ecommerce clients #3 Psychographic data of your best ecommerce clients #4 Understanding of the behaviour of best clients #5 Understanding of, how your best clients are being […]
7 Powerful methods to Improve your Business Bottomline - Table of Contents Focusing on the top line growth is hurting your business 7 Methods to control the marketing cost and improve the bottomline Focus on acquiring only the best customers through your campaigns Stop spending money on acquiring low value customers Create a well defined marketing strategy Run conversion driven campaigns instead of traffic […]
How to Use Agile Analytics to Quickly Solve Your Conversion Problems - ‘Agile’ is the ability to move quickly and easily. In analytics, agility is the ability of an analyst/analysis to adapt rapidly and cost efficiently in response to changes in the marketing environment. The aim here is to conduct a very focused analysis, quickly deliver recommendations, and rapidly deploy implementation of recommendations to solve conversion problems. […]
Google Analytics Tutorial – Understanding Traffic Acquisition - Google Analytics is a powerful tool. But just like any other tool, it is only as good as the person using it. While some people are able to gain great insight through its creative usage, others are not able to move beyond page views and sessions. In this article, I am going to share some tips […]
6 Simple Steps to Create and Analyze a Marketing Strategy - I use 5W1H to create and analyze a marketing strategy, social media strategy, or just about any strategy. The 5W1H is made up of 5 ‘W’ letters and 1 ‘H’ letter of the English language. The 5 ‘W’s stand for ‘why’, ‘what’, ‘who’, ‘where’ and ‘when’. The letter ‘H’ stands for ‘how’. Why? ‘Why’ denotes […]
Optimizing Contents for Sales and Conversions through Profit Index - One of the most important and yet not so obvious difference between a low converting website and a high converting website is the volume of profitable contents on the site. Profitable content is that content which add value to the business bottomline. You can determine such contents on your website by creating and analyzing the […]
Advanced Twitter Analysis in Google Analytics - Imagine you can tie every Twitter click, tweet, and follower to sales and conversions. Well, this is what I am going to do in this post. In the next few minutes, I will show you how to determine the Twitter followers which send maximum conversions and orders to your website. I will tell you how to […]
2 Powerful Reasons You Should STOP Doing CRO Right NOW - One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web-based business. But as odd as it may sound: CRO has always been the sub optimal way of optimizing your business performance. Many analysts are familiar with […]
High Level Search Marketing Optimization in Google Analytics - Get to know the five data drill downs which can help you immensely in optimizing your marketing campaigns, products and eventually sales. The majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in an increase in sales of […]
Google Analytics Not Provided Keywords Analysis – Ultimate Guide - Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact of ‘not provided’ keywords on various marketing channels. We should also embrace this fact that one […]
How to Translate Business Objectives into Measurable Goals - Learn to translate Business Objectives into Measurable Goals through a easy 5 step process.
Measuring Content Marketing Success in Google Analytics - This article is in the conjunction with the article: How to measure the ROI of Content Marketing where I have outlined the definition of great contents and how this greatness can be measured in monetary terms. I would strongly suggest you to read that article first (if you have not already) to get the most […]
Measuring Keywords Performance in Google Analytics & Excel - Keywords are an integral part of any search marketing campaign and marketers need to continuously track their performance in order to optimize the campaigns and the outcomes. I am going to present to you, two powerful and scalable ways to track the performance of hundreds and even tens of thousands of keywords via Google Analytics […]
How to measure the ROI of Content Marketing - What makes content great? Is it the uniqueness, informativeness, visual appeal, social shares, tons of backlinks or all of the above? If you think that the greatness of contents can’t be measured and the definition of a great content is subjective then I strongly suggest you to reconsider your views esp. if the contents you are […]
60+ Content Ideas and Development Tools you Must be Using - Following is a list of tools I have curated over the years. Through these tools you can get tons of content ideas. You can create every possible type of content from graphics, illustrations, slide show to applications and videos. Note: For a list of SEO Tools, check out the SEO Toolbox and Link  Building Toolbox […]
Conversion Funnel Optimization through Paditrack - To segment and test funnels I have been using a special tool called PadiTrack for the last few years.  Sorry for writing about it so late. This tool pulls the data directly from your Google Analytics account and is 100% free to use. I rarely look into the funnel visualization reports of Google Analytics. This […]
Link building outreach – Follow these 7 golden rules before you ask - Acquiring links is not easy and it becomes even harder when you don’t know the person you are asking from. In link building, the majority of the time we ask strangers to help us. And I think this is the main reason of poor conversions /responses we get when we outreach for links.  Strangers generally […]
4 Divine Rules for Link Building Outreach - My heading may sound a bit of overstatement but once you will go through this post, you will understand that why these rules are so important if you wish to achieve a high success rate in your link building outreach and life in general. Rule-1: Understand People or die trying it The ability to understand […]
4 Simple Tricks to Get Anything Done in SEO - All businesses small or big understand the language of £££ and profit more than anything else. So if you tell them how your strategy/suggestion is going to help them in generating revenue, they will listen. But if you tell them how your strategy will help them in their SEO, they may listen. Getting things done […]
Automating and Scaling Keyword Research through SEMRush - Today I would like to introduce you to a keyword tool which is truly a gem for any SEO and keyword junkie. Meet SEMRush. The kind of tasks it can perform in keyword research and competitive analysis is truly outstanding and I am just plain lucky to find this tool. Within a few minutes of […]
SEO Generalist or Specialist – Which is better? - Last week I read the post: The New SEO Process (Quit Being Kanye).  This post reminded me of an old post by Rand: The Responsibilities of SEO Have Been Upgraded.  Both of the posts talk about how different elements of inbound marketing impact SEO and the new roles of SEOs. These are great posts no […]
How to Use Web Analytics 2.0 to Improve Your Conversions - You all have probably heard of web analytics 2.0 at some point in your life and thought what it is all this about and how it can help me? In case you don’t know, web analytics 2.0 is a term coined by the world-famous analytics guru ‘Avinash Kaushik’ in 2007 when his articles used to […]
Link Building Tool Box – Productivity on Steroids - Only after compiling this mega list did I realize how many tools I use on a daily/weekly basis just for link building.  I have mainly listed those tools which I use often and which are free to use. I keep adding/removing tools as I find better alternatives. If you think a tool is worth listing […]
Data Visualization for Analysis of SEO Campaigns – Tutorial - In an ideal world of analytics there will be no tables and mountain of text, just charts and graphs through which you can visualize patterns and trends in data and take decisions which are beneficial both for your company and clients. This post is an attempt to get one step closer to achieve this ultimate […]
12 Link Building Tips -   ‘Time‘ is such an important factor in the Link building process, yet many SEOs fail to take it into account while talking about link building tactics. Build relationships with linking partners, develop kick-ass contents, become a thought leader in your field and you shall get links. Yes, true, but when? There is no definite answer. […]
How to create your own Backlink Auditing Tool -   If you analyse the performance of SEO Campaigns then this tool is going to help you a lot. It is a tool designed to automatically segment the back link profile of any website into following types of links: 1. Articles links – These are mainly the back links from article directories. 2. Blog links – […]
Link Building through Blog Themes Sponsorship – Complete Guide - If done right, sponsoring a WordPress/blogger theme (template) can become a powerful link building tool, a tool that can automatically keep building links for you for the foreseeable future. This type of one-time investment can fetch you hundreds and even thousands of backlinks from a large number of unique root domains provided you pick up […]
Learn to Automate Event Tracking in Google Analytics - Do you like automation? I do. It speeds up my work. In the next few minutes I will teach you how to automatically track file downloads, email clicks and external links across a website of any size with very little work from you or your developer and that too FREE of cost. But first, the […]
Data Scraping for SEO and Analytics – Tutorial - Web scraping or web data scraping is a technique used to extract data from web documents like HTML and XML files. Data scraping can help you a lot in competitive analysis as well as pulling out data from your client’s website like extracting the titles, keywords and content categories. You can quickly get an idea of […]
Title Tags Best Practices -   Let me tell you one little secret. Google can and is making changes to your title tag to make it relevant to the search query. Not always but can quite often. For e.g. Search Query – seo tools seomoz Page URL– https://www.seomoz.org/seo-toolbar Title – SEO Toolbar for Firefox & Chrome | Download the Free […]
10 golden rules to manage your PPC Campaigns - #1. Never run PPC campaigns without a “great” understanding of your client’s business & goals Nothing can be more damaging to your PPC optimization than this. Make sure that you fully understand the client’s business, products/services and the target audience. Because if you don’t, you will target wrong keywords, you will create ad copies which […]
Your SEO strategy is incomplete without PPC - Google has begun working to encrypt all searches, even for those users who are not logged into Google. This means little to no keyword data for you unless, of course, you use PPC. You can get away without coding. But you can’t get away without PPC anymore. Your SEO strategy is incomplete without PPC as […]
How To Do Keyword Research for SEO on a Large Scale - Enterprise SEO is different from regular SEO in that every step you follow in your SEO process is scalable and is largely automated to reduce the turnaround time (time required to do SEO and produce results) of an SEO project. By the time you have read this post, you should be able to do competitive […]
12 SEO Myths and Facts You Must Know - Whether you are an in-house SEO or an agency, if you don’t have strong proofs/examples to back up your suggestions then you will have a hard time getting them implemented.  This means your 80 pages long SEO audit report can end up gathering dust in some file cabinet in a remote area of your client’s […]
6 Cool Link Building Tips for an Ecommerce Website -  Getting links for an ecommerce site is a SEO nightmare. Nobody wants to link to a page that sells products. But what if your product page is much more than a simple product page. Following are some practical tips to help you in your link building: 1. Make a really cool website Make your ecommerce […]
10 Powerful Tips to Leverage Content Theft - Content theft has been a real pain in the butt for webmasters/bloggers for as long as the web has existed. There is no foolproof way to stop content theft and it can even become detrimental for the original source when it gets outranked or filtered from Google for its own contents. So what can you […]
Image Optimization Tips that will help you tons -   Make all of your images load faster 1. Since site speed is now a ranking factor, it is also going to help you in your overall site ranking. Select the right image file format. Don’t use GIF file format unless your image is an animation. Use PNG file format instead. This is because size […]
Google Analytics Rank Tracker - Recently Mike Pantoliano (mikecp) of distilled wrote a post How to Turn Google Analytics Into Your Own Rank Tracker Using Custom Variables on the Seomoz blog. This post is certainly not for the average Joe in analytics. Besides the basic knowledge of coding, you must know how to customize your Google Analytics tracking code (without […]
Why you get ripped off over and over again by a SEO - While you are reading this article, there is someone, somewhere getting ripped off by some dodgy/dishonest SEO professional/agency. If you, as an SEO professional, wonder why so many dodgy SEOs take away your business then this article is for you. If you as a webmaster/business owner wonder why you get ripped off over and over […]
Users Engagement Strategy – Basic Courtesy - Basic courtesy goes a long way and there is no denying this fact. Showing courtesy starts with your first interaction with the client. Following are a few tips to keep in mind: Be very polite while answering your prospect’s query. If you are using a text messenger, then write complete sentences while answering. Don’t use […]
10000 Search Engine Queries for your Link Building Campaign - Internet most exhaustive list of search engine queries for link building and outreach.
Pocket Guide to Do It Yourself Usability Testing - Usability testing is a technique which is used to evaluate website usability i.e. how easy it is for the visitors to use your website. This technique should not be confused with website accessibility which measures how accessible your website is to search engine crawlers like Googlebot. This technique should also not be confused with A/B […]
AIDA Communication Model and Conversions - The AIDA communication model is generally used to write sales copy. But it can also be used to optimize a website so that it works for your business. Through this model, you can determine up to which extent your website is user friendly. In AIDA: Get the attention of your visitors as soon as they […]
Smart SEO Formulas - 1. Keyword CTR (Click through Rate) = No. of times your ad/search engine listing is clicked/ No. of times your keyword is searched. For e.g. Let say your search listing on Google was clicked 2 times when the keyword ‘event management courses’ was searched 48 times. So CTR of the keyword ‘Event Management Courses’ =2/48= […]
Anti Defamation Clause – Protect your Reputation - Disclaimer: I am not a lawyer. My post should not be considered a substitute for legal advice. Use your own discretion. Recently I have added a new clause to my service contract. The clause is to protect me from ‘libel’ and ‘slander’. Libel is defamation done through written words and ‘slander’ is defamation done through spoken […]
How to Create RSS Feeds - What is RSS? You may have been hearing about RSS for ages. But can you define it? RSS stands for ‘Really Simple Syndication’. It is an XML-based data format that is used to syndicate (i.e. contribute) the contents of a web page, especially dynamic web pages. What is an RSS feed? An RSS feed is […]
ROI, Conversions and You - Clients often talk about ROI and conversions. SEOs also talk about them to fetch projects and entice clients. But there is a difference between how the two groups look at ROI. For clients ROI means ‘dollar returns’, for SEO it means quality and volume of traffic. Some SEOs upsell themselves by promising ROI in ‘dollar […]
htaccess Tips and Tricks - How to apply 301 from one file to another file Step 1: Add following code in your .htaccess file: Options +FollowSymLinks RewriteEngine on Redirect 301  /file1.html   https://www.mywebsite.com/file2.html The above code will permanently redirect file1.html to file2.html. So whenever a search engine or a visitor will look for file1.html, he will automatically be redirected to file2.html. […]
Copyright, Patent & Trademark – 20 Things you must know - 1. What does copyright protect? Copyright protects: Literary work (article, essay, book, poem, etc) Dramatic work (drama, play, movie, TV serial, etc) Musical work (songs, lyrics, etc) Artistic work painting, drawing, diagram, computer software, etc) 2. What doesn’t copyright protect? It doesn’t protect: Ideas, facts, methods of operations or system of operations Name, words, phrases, […]
How to develop relationship with potential linking partners - This post is in conjunction with my post Link Building Pyramid – Hierarchy of Link Building Needs. I strongly suggest you read it for a better understanding of my following post. In link building, PR (public relations) plays a very important role. Say you have a website A. You wrote a very good article and post […]
CAN SPAM Act – E-Mail Marketing the Inside Story - 1. Spam is spam I would like to clear the definition of spam here. Any unsolicited commercial message is spam. Even if you send such messages to your friends, family members, or subscribers, you are spamming them. They just don’t report you or opt-out because of the special relationship they share with you. Some businesses take […]
How to Optimize for Local Search - This blog post is an attempt to rank high both in Google Local Business Listing (LBL) and regular web results. For LBL listing first register your website with Google Local business listing, Yahoo Local business Listing, and Bing Places for Business listing. I have used Google as an example because it has more than 80% […]
Value of a back link – deep analysis - Before you decide to get a link from a site, evaluate the value of the linking page and the linking site. I have found 10 factors that can help: 1. Page rank of the potential linking page and the linking site Although page rank is not the most important factor to consider, I started with […]
Sample SEO Contract Template - This article is in conjunction with SEO Contract Guide for Smarter SEOs, How to write a SEO Contract? and Disclaimers that can give you nine lives as a SEO. I would strongly suggest you to read the aforesaid articles before you can really appreciate the greatness of the blog post below ;) Before I start, let […]
Link Building Pyramid – Hierarchy of Link Building Needs - “Link-worthy content is the last thing you need to get links.” As SEO we all know how hard it is to get quality links for our sites. Link acquisition becomes even more difficult when we don’t follow any formalized process. This blog post is an attempt to develop that formalized process and to make our […]
How to Charge for Managing SEO Campaigns - How much you should charge from your client once you have interviewed them and understood their advertising objectives and other requirements? Your SEO campaign pricing can depend upon the following factors: Competitiveness of the client’s industry Current ranking potential of the client’s site Size and complexity of the client’s website Resources required to achieve marketing […]
Link Building through Guest Blogging - Guest blogging is one of the best ways to get relevant backlinks with the desired anchor text.  It also helps in getting traffic, subscribers, and building authority in your industry. The first step in guest blogging is to find blogs that accept guest posts. The following are few advanced search operators which can help you […]
SEO Services Contract – 9 Life Saving Disclaimers for SEOs - The following are the key points that you must highlight while contracting with your clients. Even if they are already mentioned somewhere in your contract, you must reinforce them verbally to save yourself from a lot of future disagreement, conflicts, unrealistic expectations, and other troubles: Disclaimer-1: SEO is not a one-time activity like website development. […]
SEO Service Contract – Learn to write it. - If you are a SEO company/consultant then it is important that you safeguard your interest by entering into a legally binding agreement (also known as contract) with your client. The following are some important tips to consider when you and your lawyer sit to write a contract: 1. Details of the parties entering into a […]
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