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Google Analytics real time reports not working? Here is how to fix it - Google Analytics real time reports not working? If you are noticing that there is no data in your real time reports, then it is most likely because of a GA tracking code issue or GTM configuration issue.
Real Time Reports in Google Analytics Tutorial - Learn all about real time Reports in Google Analytics. Real time reports provide an overview of what is currently going on your website. The reports are updated in real time and every hit to Google Analytics servers gets monitored here.
How to use Google Analytics Real-Time Reporting API - Learn to use Google Analytics Real-time Reporting API. In order to use the GA real-time reporting API, you need to make sure that the following prerequisites are met: Google Analytics API is enabled, you have the credentials to access the API...
Google Analytics Custom Alerts with Examples - Learn all about Google Analytics Custom Alerts with examples. Custom alerts are used to get automatic notifications whenever there are any changes in your analytics data based on the preconfigured thresholds.
How to find and remove PII from Google Analytics - Learn to find and remove PII from Google Analytics through this step by step guide. PII Stands for Personally Identifiable Information. Google considers any information that reveals the identity, contact or location of an individual as PII
Google Analytics Form Tracking Tutorial - Learn all about Google Analytics Form Tracking through this easy-to-understand step by step tutorial. Form submission on a website is the most common but important interaction to track in Google Analytics. When a user on the website submits a form, it generates a lead for you
Google Analytics Tutorial 2021 – With Free PDF E-Book - Google Analytics Tutorial 2021 - With Free PDF E-Book. Table of Contents 1) Getting Started with Google Analytics 2) "How to” articles on GA 3) Specialised Tracking
Google Analytics Mistakes that kill your Analysis & Conversions - Learn about the common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions.
Best Google Analytics Segments Examples - Examples of best Google Analytics segments. A segment is a subset of the data collected in your reports. There are mainly two types of segments in Google analytics: Default segments and user-defined segments.
Top 20 reasons why people misinterpret data and reports - Following are the top 20 reasons why most people misinterpret data and reports: 1) Lack of context - Different people analyze and interpret the same data/chart differently.
Google Analytics Segments vs Filters - Learn all about Google analytics segments vs Filters. The segment in Google Analytics allow you to change your data on the fly but it does not change your data permanently. Whereas filters change the data permanently.
How to create segments in Google Analytics - Learn to create segments in Google Analytics through this step by step guide. In Google Analytics, a segment is a subset of your data. It is used to help you narrow down the aggregated data.
Mixpanel vs. Google Analytics - Learn all about Mixpanel vs. Google Analytics. Learn how Google Analytics and Mixpanel handle the different aspects of web analytics. Both Google Analytics and Mixpanel have their pros and cons and it can be difficult to decide which tool is best for your organization.
How to Install Google Analytics 4 on Shopify - Learn to Install Google Analytics 4 on Shopify through this step by step guide. Get the free ebook on Google Analytics 4 (50+ pages)
How to add Google Optimize via Google Tag Manager - Learn to add Google Optimize via Google Tag Manager through this step by step guide. Get the free ebook on Google Tag Manager (100 pages).
GA4 Metrics Tutorial with Free Google Analytics 4 Ebook - Learn all about GA4 Metrics. Learn about different types of metrics in GA4. Get the FREE ebook on Google Analytics 4 (50+ pages). A metric is a number that is used to measure one of the characteristics of a dimension.
Google Tag Manager Audit Checklist - Use this Google Tag Manager Audit Checklist to check if your GTM implementations are working as expected. Download the FREE ebook on Google Tag Manager.
GA4 Custom Metrics Tutorial – Get Free GA4 ebook - Learn all about GA4 Custom Metrics. Custom metrics are user-defined metrics. It is an event parameter that can be either an automatically collected parameter or a custom parameter.
Google Analytics Ecommerce Tracking Tutorial - Google Analytics ecommerce tracking is a feature through which you can track ecommerce data of a website. Get the ebook on 'Ecommerce Reports' (100+ pages)
Google Analytics Subdomain Tracking Tutorial - Learn to track sub-domains through Google Analytics Subdomain Tracking Tutorial. Learn to set up sub-domain tracking via Google Tag Manager.
Google Tag Manager Data Layer Tutorial with Examples - Learn all about Google Tag Manager Data Layers with tons of examples. Create simple and complex data layers in minutes. Get the ebook on GTM Data Layers (100+ pages)
Google Analytics Audit Checklist - Use this Google Analytics Audit Checklist to make sure that you are tracking your Google Analytics data correctly. You need accurate data to do an accurate analysis.
Google Analytics Attribution Modeling Tutorial - Learn everything about Google Analytics attribution modeling. learn about Acquisition channels, Multi Channel Funnel Reports, Conversion Paths, Channel Labels
Google Tag Manager Tutorial 2021 with FREE PDF E-Book - Get started with Google Tag Manager (GTM). Learn to use it through this step by step tutorial. Download FREE PDF e-book on Google Tag Manager (72 pages).
Google Analytics vs Adobe Analytics - Google Analytics vs Adobe Analytics - Both Google Analytics and Adobe Analytics have their pros and cons and it’s difficult to decide which tool is best for your organization.
How to set up goals in Google Analytics - Learn to set up goals in Google Analytics. Learn to create destination goals, duration goals, pages/screens per session goals, event goals and smart goals in Google Analytics.
How to check if Google Tag Manager is Working – Testing GTM - Learn to check if Google Tag Manager is Working. Get the FREE ebook on Google Tag Manager (100 pages). The first method to check if GTM is working is by identifying the GTM container code.
How to track outbound links in Google Analytics - Learn to track outbound links in Google Analytics via Google Tag Manager through this step by step guide. To track outbound links using Google Tag Manager you would need to do the following: a) Create auto event variable b) Create a trigger
How to remove not set in Google Analytics - Learn to remove not set in Google Analytics through this step by step guide. If not set values are contributing to more than 10% of the data then that means your analytics implementation is not correct.
GA4 Dimensions Tutorial with Free GA4 ebook - Learn all about GA4 Dimensions. Google Analytics reports the attribute of your website users as a dimension. Each dimension is made up of names and values.
GA4 Custom Dimensions Tutorial with Free ebook on Google Analytics 4 - Learn all about GA4 Custom Dimensions. In the context of Google Analytics 4, a custom dimension is an event parameter. This parameter can be an automatically collected parameter, custom parameter or user property.
Event Scoped Custom Dimensions in GA4 – Tutorial - Learn all about Event Scoped Custom Dimensions in GA4 (Google Analytics 4). Event-scope means the value of the custom dimension is calculated and sent for each event.
GTM Server Side Tagging Tutorial - GTM Server side tagging is a new way to use Google Tag Manager in Google’s cloud environment. It has its own benefits such as reduced page load time, better security, and better control over the data that you send to Google Analytics and third-party tools.
How to learn Google Analytics without a website - In this article, I will show you how to learn Google Analytics without a website. You can learn about both Universal Analytics and Google Analytics 4 without having your own website.
How to install Google Analytics on your website - Learn to install Google Analytics (both Google Analytics 4 and Universal Analytics) on your website at the same time.
Where to Put Google Analytics Tracking Code - Learn where to put Google Analytics tracking code. As per Google Analytics instructions, your tracking code should always be placed just after the opening of the head tag of the website.
Top Google Analytics filters for every website - Learn about the top Google Analytics filters for every website: Unfiltered View, Main View, Test View, Exclude Internal and Third-Party Agency IP, Include Internal and Third Party Agency IP
Non-Interaction Events in Google Analytics Explained - Learn all about non-interaction events in Google Analytics. If the non-interaction hit parameter is set to “true”, the tracked event will not affect the bounce rate metric in Google Analytics.
Google Analytics 4 training & tutorial with FREE GA4 ebook - Get Google Analytics 4 training. Learn all about Google Analytics 4 (GA4) through this easy to understand tutorial. Also, get the free ebook on GA4.
Self-referral Google Analytics 4 – Referral exclusion GA4 - Self-referral Google Analytics 4 - Learn all about fixing self-referral issues in GA4. Learn about referral exclusion via the 'List Unwanted Referrals' GA4 feature.
Using the GA4 test property - Learn to set up GA4 test property through this easy to understand step by step guide.
GA4 Data Import Tutorial - Learn about GA4 data import. Through the Google Analytics 4 data import feature you can upload data from external data sources (another point of sale, offline data, CRM data etc.) into your GA4 property.
Key Benefits of Using Google Analytics 4 (GA4) - Learn about the key benefits of using Google Analytics 4 (GA4).
How to backfill Google Analytics data in BigQuery - Learn to backfill Google Analytics data in BigQuery through this step by step guide.
Best Supermetrics Alternative – Dataddo - If you are looking for the best Supermetrics alternative then you are in the right place.
What is BigQuery Data Transfer Service & how it works - What is BigQuery Data Transfer Service & how it works? The BigQuery data transfer service is used to automatically send data from a data source to a BigQuery project on a regular basis.
How to pull custom data from Google Analytics to BigQuery - Learn to pull custom data from Google Analytics to BigQuery step by step.
How to send data from Google Search Console to BigQuery - Learn to Connect, transfer and analyze data from Google Search Console to BigQuery step by step.
How to send data from Facebook ads to BigQuery - Learn to connect, transfer and analyze data from Facebook ads to BigQuery step by step.
How to send data from Google Ads to BigQuery - Learn to send data from Google Ads to BigQuery through this easy to understand step by step guide.
How to query Google Analytics data in BigQuery - Learn to query Google Analytics data in BigQuery. We use SQL to query Google Analytics data in BigQuery. BigQuery supports two types of SQLs: Standard SQL and Legacy SQL.
How to use the user lifetime report in Google Analytics 4 (GA4) - In this article, I am going to talk about how to use the user lifetime report in Google Analytics 4 (GA4). The user lifetime report allows you to show how the website users behave during their lifetime, since they came to your website for the first time.
Connect and transfer data from Google Sheets to BigQuery - Learn to connect, transfer and analyze data from Google Sheets to BigQuery step by step without using any third-party tools.
How to use path analysis report in Google Analytics 4 (GA4) - The path analysis report in Google Analytics 4 allows you to determine the sequence of pages visited by users and the actions performed. For example, you can find the top pages that new users open after opening the home page, or discover what actions users take after a particular page view.
How to use Segment Overlap Report in Google Analytics 4 (GA4) - Learn how to use the segment overlap report in Google Analytics 4 (GA4). The segment overlap report allows you to compare up to three user segments and see how they overlap and relate to each other. An analysis technique that visualizes the relationship between multiple segments of users.
How to use Google Analytics sample dataset for BigQuery - Learn to access the Google Analytics sample dataset for Bigquery. You can use this sample dataset for practice purpose. However, you would first need access to the BigQuery Public data set.
How to access BigQuery Public Data Sets - Learn to access BigQuery Public Data Sets. A public data set is the one that is stored in BigQuery and made available to the general public through the Google Cloud Public Dataset Program.
How to check cross-domain tracking in Google Analytics - Learn to check cross-domain tracking in Google Analytics. If cross-domain tracking is working fine, the traffic from one domain to another domain should be attributed to the same source and medium.
How to use the Funnel Analysis Report in Google Analytics 4 (GA4) - Learn how to use the funnel analysis report in Google Analytics 4 (GA4). Funnel analysis in GA4 allows you to visualize the steps your users take to complete a task and quickly analyze how well they are succeeding or failing at each step.
Using Google Cloud pricing calculator for BigQuery - The Google Cloud pricing calculator for BigQuery is used to estimate the storage cost and/or the cost of running your desired query before you actually run it.
How to use Google Analytics 4 Event Builder - Google Analytics 4 Event Builder is a tool that allows users to create offline measurement protocol events and send this data to a Google Analytics 4 property.
Understanding Data Sampling in Google Analytics 4 (GA4) - Table of Contents for Understanding Data Sampling in Google Analytics 4 (GA4) Data sampling in Google Analytics 4  Sampling difference in Google Analytics 4 Vs Universal Analytics  Hit limits in Google Analytics 4 Thresholding in Google Analytics 4 Cardinality in Google Analytics 4 Summary In this article, I am going to talk about understanding data […]
Understanding Channel Groupings in Google Analytics 4 (GA4) - Learn about understanding channel groupings in Google Analytics 4 (GA4) Channel groupings are rule-based groupings of your traffic source.
Regex Google Analytics & Google Tag Manager – Tutorial - Learn to use Regular Expression (or REGEX) for Google Analytics & Google Tag Manager. Regular Expression is an expression which is used to check for a pattern in a string. Regex Google Analytics & Google Tag Manager - Tutorial
Google Analytics BigQuery Tutorial - Google Analytics Bigquery Tutorial: What is Google BigQuery?, Advantages and Disadvantages of using BigQuery, cost of using BigQuery, how to use BigQuery...
events_ & events_intraday_ tables in BigQuery for GA4 (Google Analytics 4) - Learn all about events_ & events_intraday_ data tables in BigQuery for Google Analytics 4 (GA4). All the GA4 event data from the previous day(s) is available in the 'events_' data table.
Guide to BigQuery Cost Optimization - Guide to BigQuery Cost optimization. Google BigQuery can get expensive pretty fast if you are dealing with terabytes or petabytes of data every day and you do not construct your queries properly or pull too much data too frequently.
How to rename events in Google Analytics 4 (GA4) - Learn how to rename events in Google Analytics 4. While implementing events in GA4 there might be some typos or tagging mistakes which need to be fixed. You can achieve this by renaming the events.
Understanding the BigQuery User Interface - Learn about the Google BigQuery User Interface. In BigQuery we create one or more projects. Each project is made up of one or more data sets. Each data set is made up of one or more tables.
What is Google BigQuery Sandbox and how to use it - Learn about Google BigQuery Sandbox and how to use it. The BigQuery Sandbox lets you use the Google cloud console for free forever, without creating your billing account or enabling billing for your BigQuery project.
Cost of using BigQuery for Google Analytics - Your monthly cost of using BigQuery will depend upon the following three factors: 1) The cost of connecting your Google Analytics account to BigQuery ...
Advantages of using Google BigQuery for Google Analytics - Following are the main advantages of using Google BigQuery for Google Analytics: 1) BigQuery is specially designed for storing and querying big data (very large data sets, usually in terabytes).
Sending data from Google Analytics to BigQuery without 360 - Learn to send data from Google Analytics to BigQuery without 360 through this step by step guide. You can send GA data without using Google Analytics 360.
How to Stop Google Analytics Spam – Remove Referral Spam - Learn to stop Google Analytics Spam. Learn to find and remove referral spam, ghost spam and fake traffic in Google Analytics from this easy to understand guide. Learn all about spambots.
GAIQ (Google Analytics Individual Qualification) Exam Preparation 2021 - Complete guide to passing the GAIQ (Google Analytics Individual Qualification) Exam. Also, include actual GAIQ Questions & answers + FREE GAIQ Ebook (62 pages)
Google Data Studio Tutorial with FREE PDF ebook - In this Google Data Studio Tutorial, you will learn about data sources, data connectors etc. Get the free PDF ebook on Data Studio (50+ pages)
Website Navigation Best Practices in 2021 - Learn about various website navigation design best practices. Your website navigation needs to be logical, intuitive and easy to understand. If your customers face even little difficulty in finding out what they are looking for, then they may not think twice before jumping to your competitor’s website.
Shopping cart design best practices in 2021 - Learn about the various shopping cart design best practices. The objective of a shopping cart page is to preview the order before completing a purchase and to encourage users to checkout.
Matomo vs Google Analytics vs Piwik Pro – Best Google Analytics Alternative - Matomo vs Google Analytics vs Piwik Pro. Which is the best Google Analytics alternative for you? Matomo is a serious contender of Google Analytics and analytics 360...
Understanding Automated Insights in Google Analytics 4 (GA4) - The automated insights in GA4 are just like the analytics intelligence feature available in Universal Analytics reporting views. They are generated automatically using a machine learning algorithm...
How to create and use predictive audiences in Google Analytics 4 (GA4) - Learn how to create a predictive audience in Google Analytics 4 (GA4). Predictive audiences help you classify users who are likely to perform a certain action in the near future.
What are predictive metrics in Google Analytics 4 (GA4) - Google Analytics 4 supports predictive metrics, which are derived through machine-learning algorithms that measure the progress to a conversion. GA4 automatically enriches your data by using Google machine-learning algorithms on your dataset to predict the future behavior of the users.
Understanding Audience Triggers in Google Analytics 4 (GA4) - Learn about creating and understanding audience triggers in Google Analytics 4. GA4 allows you to create an audience trigger that will fire an event when users match the definition of an audience and become members.
Recommended events in Google Analytics 4 (GA4) - Recommended events are the events recommended by Google. They do not automatically get triggered and logged unless you manually implement them. However for a recommended event to work correctly, you must use the exact same event name and parameter(s) as supplied by Google. 
Enhanced measurement events in Google Analytics 4 (GA4) - Enhanced Measurement Events are automatically triggered and logged on certain pre-defined user activities. But the events (excluding 'page_view' event) are logged only when you have enabled enhanced measurement in Google Analytics 4. 
Automatically collected events in Google Analytics 4 (GA4) - Automatically collected events are automatically triggered and logged (recorded) by Google Analytics 4 (GA4) on certain pre-defined user activities. These pre-defined user activities can be (but not limited to): user clicking on a mobile ad, mobile ad being served on a screen, viewing of a mobile ad, crashing of an app, downloading of a file, launching of a mobile app for the first time...
Understanding Event Parameters in Google Analytics 4 (GA4) - Learn all about Event Parameters in Google Analytics 4. Get the FREE ebook on GA4 (50+ pages). Event parameters provide additional information about an event that is sent along with the event.
GA4 (Google Analytics 4) Event Tracking Setup Tutorial - Learn to set up GA4 event tracking. An event is the user’s interaction/activity with a web page element. Get the FREE ebook on Google Analytics 4 (50+ pages).
How to create a remarketing audience in Google Analytics 4 (GA4) - Learn how to create a remarketing audience in Google Analytics 4 (GA4). A remarketing audience is a list of users grouped together to whom you want to re-engage because of their likelihood to convert.
GA4 Audiences – Creating custom audience in Google Analytics 4 - GA4 audiences are the set of users that you can club together based on any combinations of attributes or experience in a particular time frame.
How to build comparisons (advanced segments) in Google Analytics 4 (GA4) - In this article, I am going to talk about how to build comparisons in Google Analytics 4 (GA4). In Google Analytics 4, comparisons allow you to evaluate subsets of your data side by side. For example, you might compare all data generated by desktop devices and all data generated by mobile devices.
Understanding GA4 measurement protocol - GA4 Measurement protocol is a set of rules which your application must follow in order to send event data directly to the Google Analytics 4 servers from any device/system which can be connected to the internet.
How to create custom insights in Google Analytics 4 (GA4) - In this article, I am going to talk about how to create custom insights in GA4. Google Analytics 4 provides insights using analytics intelligence which is a set of features that uses machine learning and a set of conditions defined by you to help you understand and act on data.
GA4 User Properties (User Scoped Custom Dimensions) – Tutorial - Learn to create and use GA4 user properties. The GA4 user properties are attributes that can be used to define segments of your user base, such as language preference or geographic location.
Events Report in Google Analytics 4 (GA4) - Learn about the Events Report in Google Analytics 4 (GA4). Through the 'Events' report you can do the following: #1 You can see the complete list of all the logged (i.e. recorded) events in your GA4 reporting view...
How to use DebugView report in Google Analytics 4 (GA4) - In this article, I am going to talk about the DebugView feature available in Google Analytics 4 (GA4). You can use DebugView to validate your analytics configuration and data which is being sent to Google Analytics 4.
How to create and test filters in Google Analytics 4 (GA4)? - Learn to create and test filters in Google Analytics 4. In GA4, you can include or exclude certain event data via a feature called 'Data Filters'.
GA4 filters – Understanding data filters in Google Analytics 4 - The GA4 filters are used to include or exclude certain event data. They are configured at the property level. These filters are applied to the event data from the date of creation and do not work retroactively.
Exclude internal traffic in GA4 (Google Analytics 4) via IP filter - Learn to exclude internal traffic in GA4 (Google Analytics 4) via IP filter. Data filters are configured at the property level. You can create up to 10 filters per property.
How to import conversions from GA4 property to your Google Ads account - In order to import conversions from your Google Analytics 4 (GA4) property to your Google Ads account follow the steps below:
Google Signals GA4 – See demographics (gender, age) in Google Analytics 4 - The Google Signals GA4 is an advertising reporting feature through which you can analyze demographic data (age, gender and interest). You can more accurately track users across different devices and platforms.
GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial - Learn to set up Google Analytics 4 ecommerce tracking via Google Tag Manager (GTM). Get the FREE ebook on Google Analytics 4 (50+ pages).
Google Analytics 4 (GA4) vs Universal Analytics – What is the difference? - Learn about the main differences between Google Analytics 4 (GA4) and Universal Analytics. Get the FREE ebook on Google Analytics 4 (50+ pages)
GA4 (Google Analytics 4) Scroll Tracking Tutorial - Learn to set up scroll tracking in GA4 (Google Analytics 4). Scroll tracking allows you to measure how website users are engaging with your content.
GA4 Site Search – Tracking Site Search in Google Analytics 4 - Through GA4 site search feature you can determine the search terms used by your website visitors to find information on your website.
Understanding Google Analytics Measurement ID (GA4) - Learn all about Google Analytics Measurement ID. A GA4 property uses a Measurement ID and not a Tracking ID. In order to set up any type of tracking in GA4 via GTM, you would need to use the measurement ID.
How to set up GA4 Custom Events via Google Tag Manager - Learn to set up GA4 Custom Events via Google Tag Manager through this step by step guide. Get the FREE ebook on Google Analytics 4 (50+ pages).
GA4 (Google Analytics 4) Enhanced Measurement Tracking Tutorial - To enable GA4 enhanced measurement events tracking follow the steps below: Step-1: Navigate to your GA4 reporting view and then click on ‘Admin’. Step-2: Click on ‘Data Streams’ under the ‘Property’ column:
Analysis Hub Google Analytics – Exploration Report in GA4 (Google Analytics 4) - Learn to create and use the Exploration Report in Google Analytics 4 (GA4). The exploration report is available under the Analysis Hub.
GA4 BigQuery – Connect Google Analytics 4 with BigQuery - The GA4 BigQuery connection provides the opportunity to conduct an in-depth analysis of business performance and user interactions.
How to link GA4 (Google Analytics 4) with Google Ads - Learn to link GA4 (Google Analytics 4) with Google Ads through this step by step guide.
How to connect GA4 (Google Analytics 4) with Google Data Studio - Learn to connect GA4 (Google Analytics 4) with Google data studio through this step by step guide. How to connect GA4 (Google Analytics 4) with Google Data Studio. GA4 Data Studio
GA4 (Google Analytics 4) Conversion Tracking Guide - Learn to set up GA4 (Google Analytics 4) conversion tracking through this step by step guide. Get the FREE ebook on Google Analytics 4 (50+ pages).
Cross Domain Tracking in GA4 (Google Analytics 4) Setup Guide - Cross-domain tracking allows you to uniquely identify a user across multiple domains. In this article, I am going to talk about how to set up cross-domain tracking in Google Analytics 4 (GA4)
Google Data Studio Page Navigation Tutorial - Learn to add, remove, rename, duplicate, copy and navigate pages of a Google Data Studio report through this Google Data Studio page navigation tutorial.
Understanding Report Editor in Google Data Studio - Learn all about report editor in Google data studio. You can access the report editor by creating a new report or editing an existing report. Find your way around the report editor...
Best practices for creating a report in Google Data Studio - Following are some best practices for creating a report in Google Data Studio: #1 Understand who your report is meant for. #2 Keep it short and simple....
How to share reports in Google Data Studio - Learn to share data studio reports. Google Data Studio provides the following methods to share your report with other users...
Seven methods to create a new report in Google Data Studio - Learn to create a new report in Google Data Studio in seven different ways. The first method to create a new report is by using the 'Create' menu option in Google Data Studio....
Google Data Studio Report Tutorial - Learn all about Google Data Studio reports and templates through this easy to understand tutorial. Get your free ebook on Google Data Studio.
How to use Custom funnels in Google Analytics 360 - Learn to create and use Custom funnels in Google Analytics 360 through this step by step guide. A custom funnel is a custom report through which you can visualize and analyze your customers’ journey. 
How to invite people to view or edit a report in Google Data Studio - Follow the steps below to invite people via email to view, use, edit or collaborate on a report: Step-1: Open the report you want to share. Step-2: Click on the ‘+Share’ drop-down menu at the top right-hand side of your screen: Step-3: Click on the ‘Invite people’ option: Step-4: Under “Add people”, enter the names […]
How to share the link of your report in Google Data Studio - In Data Studio, you can share the link of your report with specific users (users who already have ‘can view’, ‘can edit’ or ‘owner’ permission for the shared report)  To do that follow the steps below: Step-1: Open the report you want to share and then click on the ‘+Share’ drop-down menu at the top […]
Schedule email delivery of a report in Google Data Studio - If you want to send a copy (as a PDF file attachment) of your data studio report to yourself and other users on a regular basis then set up an email delivery schedule.  Note: The email will contain a link to view the entire report. To create a new email delivery schedule follow the steps […]
How to download Data Studio report as PDF - Follow the steps below to download a data studio report as PDF Step-1: Open the report which you want to download. Step-2: Click on the ‘+Share’ drop-down menu on the top right-hand side of your screen: Step-3: Click on the ‘Download Report’ link: Step-4: Decide whether you want to download all the pages of your […]
How to embed a Data Studio report on a website - Data Studio allows you to embed a fully functional report on any iframe enabled website/app or on any social media platform that supports oEmbed. To embed a Data Studio report on a website/app that supports the HTML iframe tag follow the steps below: Step-1: Open the report you want to embed. Step-2: Click on the […]
Google Analytics Goals and Sales Funnels – Tutorial - Learn everything about goals and sales funnels in Google Analytics. Learn to set up correct funnel visualization reports. Learn about funnel optimization.
Google Analytics Goals Regular Expressions vs. Equals to vs. Begins with - Google Analytics Goals Regular Expressions, Equals to and Begins with are the three match types provided by Google Analytics when you create a goal.
Guide to Data Types in Google Data Studio - The data type of a data source schema field determines the kind of data to expect (in the connected data source) when processing the field. For example, When the data type of a field is ‘Number’, it tells data studio to expect a number when processing the field:   When the data type of a […]
Google Data Studio Parameters explained with examples - Learn to create and use Google Data Studio parameters through this step by step guide. Get the FREE ebook on Google Data Studio (50+ pages).
How to upgrade to GA4 (Google Analytics 4) - Learn to upgrade to GA4 via GA4 Setup Assistant. Google Analytics 4 or GA4 is the latest version of Google Analytics. Since it is the 4th version, it is called Google Analytics 4.
What is GA4 (Google Analytics 4) – The Apps + Web Property? - What is GA4 (Google Analytics 4)? It is the latest version of Google Analytics (formerly known as Apps+web). Get the FREE ebook on GA4 (50+ pages).
Image function in Google Data Studio - We use the IMAGE function to create image fields in our data source schema. Following is the syntax of the Image function: IMAGE(Image URL, [Alternative Text]) Image URL is a field or expression that evaluates to a URL. Alternative Text is an optional field or expression that evaluates to text. This text is used to […]
Image Link data type in Google Data Studio - The ‘Image Link’ data type is used for those fields which contain clickable images.  If you want to display clickable images in the data table of a report then you would need to use a field of the ‘Image Link’ data type. Follow the steps below to use the ‘Image Link’ data type in Google […]
Image data type in Google Data Studio - Use the ‘Image’ data type if you want Google Data Studio to expect the URLs of images when processing a field in the underlying data source. Follow the steps below to use the image data type in Google Data Studio: Step-1: Navigate to your Google Data Studio account and then click on the ‘Create’ button: […]
How to use custom templates in Google Tag Manager - Table of Contents What are custom templates? Tag template overview Variable template overview Core coding concepts of custom templates Fields and configurations details Permissions details Testing custom template Import, export and advanced settings Template preview in Google Tag Manager preview mode Conclusion The ‘custom templates’ in Google Tag Manager allows you to create your own […]
Google Data Studio Geo Map – Latitude Longitude - Google Data Studio provides the ‘Geo’ data field for geographical data which is generally used with Google Maps or Google Data Studio Geo Map / Chart.
Why You Should Avoid Using Functions and Calculated Fields in Data Studio - The use of functions in calculated fields can greatly increase the load time of your reports in the data studio. Even the use of calculated fields themselves can greatly increase the load time of your data studio reports. If you want to do any type of data manipulation (whether it is aggregation, mathematical calculations, manipulating […]
Google Data Studio Calculated Fields Tutorial - Learn all about google data studio calculated fields. A calculated field is a field that performs certain action(s) on another field(s) in your data source schema or chart via a formula. 
Google Data Studio Date Format and Time Explained - Google Data Studio Date Format and Time Explained. Learn about Date and Time Data Types in Google Data Studio
Google Data Studio Number Formats / Data Types - Learn about Google Data Studio Number Formats and Google Data Studio Data Types in this article
How to work with the Boolean field in Google Data Studio - Learn to work with the Boolean field in Google Data Studio. If a data field in your data source can have only one of the two possible values: true or false then you should use the Boolean field while setting up your data source schema.
Working with the Text data type in Google Data Studio - One of the data types supported by Google Data Studio is: ‘Text’. Select the ‘Text’ data type if you want Data Studio to expect text when processing a field in the underlying data source.
Google Sheets & Google Data Studio Timezone Conversion - Learn to work with timezones conversions and date formats in Google Sheets and Google Data Studio. Get the FREE ebook on Google Data Studio (50+ Pages)
The Data Set Configuration Error in Google Data Studio - The Data Set Configuration Error in Google Data Studio: "Data Studio Cannot Connect to Your Data Set". You get this error when your data source schema is not set up correctly.
Data Source Fields in Google Data Studio – Tutorial - Learn all about data source fields in Google Data Studio. There are two broad categories of data source fields: Regular fields & Calculated fields.
Google Analytics Dashboard Tutorial - Table of Contents What are Google Analytics dashboards? What are widgets in a Google Analytics dashboard? How to create a Google Analytics dashboard Dashboard customization Dashboard sharing and export Dashboard import Top 10 dashboard samples Limitations to Google Analytics dashboards Alternatives to Google Analytics dashboards Summary Dashboards play an important role in assessing the performance […]
How to track leads in Google Analytics via CRM - Learn how to track leads in google analytics with and without CRM through this step by step guide. Learn to track qualified and won leads in Google Analytics.
How to Track Phone Calls in Google Analytics – Call Tracking Tutorial - Learn how to track phone calls in Google Analytics through this step by step guide. Learn to track phone call leads. Learn all about phone call tracking.
Refresh data source schema fields in Google Data Studio - Learn about refreshing data source schema fields in Google Data Studio. If you make any changes to the underlying data source then click on the 'Refresh fields' button.
Google Data Studio Data Sources – Tutorial - What are Google Data Studio data sources? A data source is a place where your collected data actually resides. A data source refers to a specific data set. 
Google Data Studio Dimension vs Metric - Google Data Studio Dimension vs Metric. Four types of dimensions and metrics are available in Google Data Studio. Data source schema specific dimension / metric, Data source schema specific calculated dimension / metric...
How to filter by email in Google Data Studio - If you want to personalize the data shown to a user in a data studio report then use the ‘FILTER BY EMAIL’ setting of your data source schema: Use the ‘FILTER BY EMAIL’ setting if your data source contains an email field that stores the email addresses of your report viewers and you want the […]
Google Data Studio – Sharing Data Sources (aka data source schema) - The Google Data Studio Sharing feature also allows sharing the data sources (aka data source schema) with other users. Follow the steps below to share your data source schema with other users:
Field editing in reports – Google Data Studio - While editing a data source schema, you get the option to change the ‘Field editing in reports‘ settings: Use the Field editing in reports setting to allow or stop report editors from changing the definition of data source schema fields at the chart level.  By default, the ‘Field editing in reports’ setting is turned ON […]
Data Source Version History in Google Data Studio - While editing a data source schema, you get the option to see the version history of the data source schema: Use the ‘See version history‘ setting to view and/or restore previous versions of the data source schema.  As you edit a data source schema, Data Studio keeps a history of your changes in the form […]
Community Visualization Access in Google Data Studio - While editing a data source schema, you get the option to change the ‘Community Visualization access‘ settings: Use the community visualization access setting to allow or prevent community visualizations (charts created by third-party developers) to display data from your data source.  By default ‘community visualizations’ setting is turned off.  But you can turn it on […]
Understanding Data Source Credentials in Google Data Studio - While editing a data source schema, you get the option to change the data source schema credentials settings: Use the data source schema credentials setting to determine how data from this data source schema can be viewed by others.  The default value of data source schema credentials is ‘Owner’ but you can change it to […]
Understanding Data Freshness in Google Data Studio - While editing a data source schema, you get the option to change the data freshness settings: Use the data freshness setting to determine how frequently the data source schema should check for updated data from the connected data source. If you are pulling data from Google Analytics then the data source schema can check for […]
How to create and configure a data source in Google Data Studio - In order to create a data source schema, follow the steps below: Step-1: Navigate to the home page of your Data Studio account: https://datastudio.google.com/navigation/  The home page is where you create and access all your Data Studio files. Here is what the home page looks like: Note: You can also navigate to the home page […]
Adjusted Bounce Rate in Google Analytics - Why do you need adjusted bounce rate? High bounce rate is bad. That’s the general opinion of marketers. But what if you bounce rate calculations are all wrong?
Adjusted Bounce Rate Google Tag Manager - Adjusted Bounce Rate Google Tag Manager - Standard bounce rate can be a flawed metric as it does not consider the time spent on a page. If a user came to your website, spent 5 minutes..
Google Tag Manager Variables and Triggers Tutorial - Learn about triggers and variables in Google Tag Manager. Introduction to Triggers in Google Tag Manager, GTM Variables in this Google Tag Manager Variables and Triggers Tutorial
Cross Domain Tracking in Google Analytics – Complete Guide - Learn to implement Cross Domain Tracking in Google Analytics across sub-domains, primary domains and top level domains through this easy step by step guide.
How to use Google Data Studio with Google Sheets - Learn how you can use Google Data Studio with Google Sheets in this step by step tutorial.
Ecommerce Tracking Google Tag Manager (GTM) – Tutorial - Learn to Implement ecommerce tracking through Google Tag Manager via this easy to understand step by step Ecommerce Tracking Google Tag Manager (GTM) Tutorial
Google Data Studio Date Format for Google Sheets – Tutorial - Tutorial on Google Data Studio Date Format for Google Sheets. Before you upload data from Google Sheets to Google Data Studio, you need to make sure two things...
How to extract data from Excel or CSV file into Google Sheets - In order to pull data from Excel or CSV file into Google Sheets, follow the steps below: Step-1: Navigate to your Google Drive account: https://drive.google.com/drive/my-drive Step-2: Click on the ‘+New’ button on the left-hand side: Step-3: Click on the ‘File Upload’ option and then upload the CSV/Excel file you want to use in Google Sheets: […]
Supermetrics Queries for Google Sheets – Tutorial - Table of Contents How to view query information in Google Sheets via Supermetrics Viewing query information via Supermetrics sidebar Viewing query information via a SupermetricsQueries sheet How to modify queries in Google Sheets via Supermetrics Modifying query via Supermetrics sidebar Manually modify the query via the SupermetricsQueries sheet Refreshing queries automatically in Google Sheets Introduction […]
Sending data from Google Search Console to Google Sheets - Learn to send data from Google Search Console to Google Sheets through this easy to understand step by step tutorial.
Set up Enhanced Ecommerce Tracking in Google Analytics - Learn to set up Enhanced Ecommerce Tracking in Google Analytics through this step by step tutorial.
What are Metrics and Dimensions in Google Analytics? - Understand the differences between dimensions and metrics in Google Analytics. Learn about Predefined and custom dimensions, custom metrics, scope..
Tracking Virtual Pageviews in Google Tag Manager – Tutorial - Through this Tracking Virtual Pageviews in Google Tag Manager Tutorial, you will learn to send virtual pageview to Google Analytics when a user clicks on: a link, an image link, a button, the button embedded across a website, a form submit button. You will learn to track single page checkout steps and sales funnel across websites.
Enhanced Ecommerce Tracking in Google Analytics – Tutorial - Learn all about enhanced ecommerce tracking in Google Analytics. Enhanced ecommerce provides deep insight into ecommerce engagement of your users.
Google Analytics GDPR checklist. Become GDPR compliant using GA - Is your Google Analytics installation ready for GDPR? Get actionable tips on how to become GDPR compliant using Google Analytics GDPR checklist. Following is the Checklist to become GDPR Compliant with Google Analytics.
Learn to export Facebook ads data to Google Sheets - Learn to export Facebook ads data to Google Sheets through this step by step guide. ou can then visualize & analyze data via Google Data Studio.
Difference between Google Ads (AdWords) and Google Analytics Conversion Tracking - Learn the difference between Google Adwords and Google Analytics Conversion Tracking. Understand the discrepancies between AdWords and Analytics goals.
How to extract data from Google Ads to Google Sheets - Learn to extract data from Google Ads to Google Sheets through this step by step guide. Step-1: Make sure that the Google email you used to access Google Sheets has also got access to your Google Ads account.
Advanced Analytics in Google Analytics 360 (Video Tutorial) - Learn to use Advanced Analytics in Google Analytics 360 through this step by step video tutorial. "Advanced Analysis' is a major feature, as it completely changes the way you analyse and segment data in Google Analytics.
Google Analytics Unique vs New vs Returning Users Explained in Great Detail - Learn all about Google Analytics Users. How Google Analytics define users and count New and Returning users. GA does not report on unique users. Google Analytics unique vs new vs returning users explained in great detail
Google Analytics not working? Here are 21 ways to fix it - Google Analytics not working? Here are 21 ways to fix it. #1 Delete and Disable the cache #2 Use Google Tag Assistant and check ‘where to optimize’...
Google Analytics Debugger, GTM Debugger Tutorial - Debugging Google Analytics and Google Tag Manager tracking is quite difficult. The objective of this guide is to help you troubleshoot some of the most common GA/GTM tracking issues, accurately and fast. Learn about Google Analytics debugger and GTM debugger.
Using Custom Channels to Understand Google Analytics Reports - Google Analytics reports are not easy to understand for an average Joe. For example, look at the following data table Unless you already know Google Analytics really well, you may have a hard time figuring out what this report is all about. Following are some of the common questions asked by non-geeky clients: What is […]
Understanding MCF Channel Groupings in Google Analytics - Table of Contents What is an MCF channel grouping in Google Analytics? Types of MCF channel groupings What is the default MCF channel grouping in Google Analytics? What is a custom MCF channel grouping? How to create a custom MCF channel grouping through multi-channel funnel reports How to create a custom MCF channel grouping through […]
Default and Custom Channel Grouping in Google Analytics Explained - Learn all about channel grouping in Google Analytics. Learn to create your own channel groups for advanced data analysis. Google Analytics default channel grouping, custom channel grouping Google Analytics
Bounce Rate in Google Analytics Tutorial with FREE ebook - Learn about Good and bad bounce rate. The formula for bounce rate calculation. Reasons for high and low bounce rate. Methods to reduce Bounce Rate. Difference between bounce rate and exit rate....
Google Analytics Calculated Metrics – Tutorial - Learn all about Calculated metrics in Google Analytics through this easy to understand Google Analytics Calculated Metrics - Tutorial. Calculated metric’ is a type of user defined metric. Calculated metrics are ideal, whenever you want to report on a compound metric in GA. One of the most popular compound metric is, ROI (Return on Investment).
How to valuate Display Advertising through Attribution Modelling - Learn to determine the true value of display advertising on your business bottomline through attribution modelling.
gtag Enhanced Ecommerce Tracking in Google Analytics – Tutorial - Learn to set up gtag Enhanced Ecommerce Tracking in Google Analytics. This tutorial explains enhanced e-commerce tracking set up for the gtag.js library.
Difference between Bounce Rate and Exit Rate in Google Analytics - Bounce rate is the percentage of single page GA sessions in which a person leaves your website from the landing page (entry page) without browsing any further.  Whereas exit rate is the percentage of exits on a page...
11 methods to reduce Bounce Rate in Google Analytics - Following are 11 methods to lower the bounce rate of your website/landing pages: #1 Adjust the bounce rate of your website #2 Reduce the bounce rate of the web pages in the profit index..
0% Bounce Rate in Google Analytics Explained - If Google Analytics is reporting 0% bounce rate then it means that every single person who visited your landing page browsed other pages of your website. However, this is generally not the case.
Is high Google Analytics Bounce Rate always bad? - No high bounce rate (as reported by Google Analytics) is not always bad. Whether a high bounce rate is considered bad or normal depends upon your industry/niche. For example, it is common for blogs, news, and publishing websites to have a bounce rate of 70% or higher.
100% Bounce Rate in Google Analytics Explained - If Google Analytics is reporting 100% bounce rate then it means that every single person who visited your landing page left your website from the landing page without browsing any further.  However, this is not always the case.
Reason of very low bounce rate in Google Analytics - A very low bounce rate like 10% means that there is probably something wrong with your website tracking. Anything below 20% is generally a cause for concern.
10 main reasons of high Bounce Rate in Google Analytics - Following are the main causes of a high website bounce rate (as reported by Google Analytics): #1 Your website is getting the traffic that has nothing to do with the products/services you sell...
How does Google Analytics calculate bounce rate? (formula for bounce rate calculation) - Google Analytics calculates the bounce rate of a web page and bounce rate of a website. Bounce rate of a web page = total number of bounces on a page (in a given time period) / total number of entrances on the page (in the same time period)
What is a bad bounce rate in Google Analytics? - A high bounce rate (higher than 60%) is generally considered as a bad bounce rate in Google Analytics. You should be bothered about a high bounce rate. Here is one strong reason:A high bounce rate generally indicates that site entrance pages aren't relevant to your website visitors.
What is a good bounce rate in Google Analytics? (the acceptable bounce rate) - If I have to do gross generalization then bounce rate between 20% to 50% is generally considered as good. However, the definition of a good bounce rate can vary from website to website, traffic source to traffic source, device to device, and from industry to industry.
How to extract not provided keywords? - The following methods can help you in extracting the keywords which are now hiding behind 'not provided': #1 Use the ‘Keyword Hero’ tool (the best method)...
How to unlock not provided keywords in Google Analytics? - If you want to get rid of (not provided) keywords in Google Analytics then follow the steps below: Step-1: Make sure you have got an active Google Search Console account...
How to find not provided keywords in Google Analytics? - To find not provided keywords in Google Analytics, follow the steps below: Step-1: Login to your Google Analytics account and then navigate to your main reporting view...
How Google Analytics attributes conversions to Direct Traffic? - Google Analytics attributes conversions to direct traffic in TWO ways: #1. In the case of non-multi channel funnel reports in Google Analytics, the conversion is attributed to the previous non-direct campaign/traffic source (if there is one)...
Causes of Sudden Spike in Direct Traffic in Google Analytics - Do you see a massive and sudden spike in direct traffic? If yes then is it just a couple of days event or do you see a continued increase in direct traffic over weeks and months?
How to reduce Direct Traffic in Google Analytics? - Use the following methods to reduce direct traffic in Google Analytics: #1 Tag the URLs of all marketing campaigns. #2 Tag each marketing campaign correctly #3 Make sure all the pages of your website contain valid Google Analytics Tracking Code which fire on page load.
What is not provided keyword in Google Analytics? - As the name suggests, '(not provided)' means Google is choosing not to provide the keyword data to you. Technically speaking, '(not provided)' keyword is a keyword without 'keyword referral data':
Referral traffic vs Direct traffic in Google Analytics - Learn about referral traffic vs direct traffic in Google Analytics. Direct traffic is the Google Analytics session that starts without a referrer being passed by a user’s web browser.
utm_source, utm_medium, utm_campaign Parameters Tutorial - Learn all about utm_source, utm_medium, utm_campaign, utm_content and other utm parameters in Google Analytics. Learn to use campaign url builder.
Why is direct traffic increasing and how to fix it? - Following are the main reasons why your direct traffic is increasing: #1 Your website is still using a non-secure connection (http://). #2 One or more URLs of your marketing campaigns are incorrectly tagged. #3 Not all URLs of your marketing campaigns are tagged....
What is direct traffic in Google Analytics & why is it so high? - Direct traffic is that Google Analytics session (or visit) that starts without a referrer being passed by a user's web browser. This is the most accurate definition of direct traffic. 
Google Analytics Channels, Source and Medium explained in great detail - Learn all about Google Analytics Channels, Source and Medium. Get the FREE ebook on 'Google Analytics Channels' (70+ pages). Learn about organic search, paid search, direct traffic. Learn about channel grouping.
Google Signals in Analytics – Tracking users across devices without login - Google Signals is an upgraded version of Google Advertising reporting features through which Google Analytics can collect cross-device data from those website users who have signed in to one of their Google accounts (Gmail, Google+, YouTube, etc) and who have turned on ads personalization:
User ID in Google Analytics Explained with Examples - Google Analytics User ID is a unique set of alphanumeric characters assigned to a user so that they can be identified across devices/ browsers and over the course of multiple sessions.
Google Analytics Cross Device Tracking Reports User ID View - Learn everything about Google Analytics Cross Device Tracking Reports (Device Overlap, Device Paths, Acquisition Device) for User ID View. Learn about cross device tracking through User Id.
Google Analytics Cross Device Tracking Reports (without login) - Learn all about Google Analytics Cross Device Tracking Reports (without user login i.e. via Google Signals). Learn about Device Overlap report, Device Paths report, Channels report, Acquisition Device reports.
How to Implement Google Analytics With Google Tag Manager - To implement Google Analytics on your website via Google Tag Manager (GTM) follow the steps below: Step-1: Login to your Google Analytics account and then open your reporting view....
How to Install Google Tag Manager on your website - In order to install Google Tag Manager (GTM) on your website, follow the steps below: Step-1: Create a new Google account (if you don't already have one). You would need a Google account in order to create a GTM account...
Five main benefits of using Google Tag Manager - Following are the main benefits of using Google Tag Manager: 1. Google Tag Manager removes the need for editing the website code over and over again.
What type of chart to use to compare data in Excel - One of the most frequently asked questions in data visualization is "What type of chart to use to compare data in Excel". Following are the best chart types for comparing data in excel....
Data Visualization in Excel Tutorial - Data visualization is the presentation of data (both qualitative and quantitative data) in graphical format. In Excel, charts and graphs are used to make a visual representation of data.
How to analyse and report the true value of your SEO Campaign - Learn to determine the true value of your SEO campaigns. Learn the art of Calculating the complete economic value of your SEO efforts.
Shopping Cart Analytics Tutorial - Through Shopping Cart Analytics you can understand and fix multi-device and multi-channel attribution issues and accurately tracking sales data, across devices and platforms.
Google Tag Manager Event Tracking Tutorial - Learn all about Google Tag Manager Event Tracking. Get the FREE ebook on 'Event Tracking' (77 pages). You can track events via GTM by creating a Google Analytics tag of type ‘Event’.
6 Keys to Digital Success in Attribution Modelling - Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers purchase journey, learn the concept of 'missing touch points'...
How does direct traffic work? - In order to understand how direct traffic works, you first need to understand the concept of a ‘referrer’. In order to understand ‘referrer’ you first need to understand HTTP. So let us first start with HTTP and then we will gradually move to ‘referrer’.
How to Measure and Improve the Quality of SEO Traffic through Google Analytics - Learn to effectively measure & Improve the quality of SEO Traffic through Google Analytics.
How to explain attribution modelling to your clients - Learn to explain attribution modelling to your clients that actually make senses to them. Attribution modelling is the process of understanding the buying behaviour of your website visitors and determining the most effective marketing channels for investment.
KPI Meaning, Examples, Calculation & Dashboard Tutorial - This tutorial covers KPI meaning, KPI examples, KPI calculation and KPI dashboard. Learn to find good KPIs. Get the free ebook on KPI (32 pages).
How to correctly use referral exclusion list in Google Analytics - A referral exclusion list is the list of domains whose incoming traffic is treated as direct traffic (instead of referral traffic) by Google Analytics.When you add a domain to the referral exclusion list, people who arrive to your website from the excluded domain do not trigger a new GA session.
Default & Custom Google Analytics Attribution Models Explained - Learn all about the Default and Custom Google Analytics attribution models. The default attribution models are pre-built models that define how credit for conversion should be distributed to various interactions (or touchpoints) in a conversion path before the custom credit rules are applied.
Google Analytics Event Tracking Tutorial - Google Analytics event tracking allows you to track a specific user’s activity with a web page element. Get the FREE ebook on 'Event Tracking' (77 pages)
Best Types of Charts in Excel for Data Analysis, Presentation and Reporting - Learn to select the best types of Charts in Excel for Data Analysis, Presentation and Reporting. Get the FREE ebook on "Best Excel Charts" (40 pages)
Search Feature in Google Tag Manager - In Google Tag Manager you can search for a particular tag, trigger or variable by using the inbuilt search box. You can see this search box embedded on the left-hand side in your GTM workspace.
Pagination in Google Tag Manager - If your GTM container has got more than 50 tags, 50 triggers or 50 variables then the tag/trigger/variable list is paginated. By default, only 50 tags/triggers/variables are displayed at a time on a page which speeds up the user interface.
Introduction to Folders in Google Tag Manager - In Google Tag Manager, through folders, you can organize tags, triggers, and variables by project name, team name, etc. For example, you can group all of the tags, triggers and variables related to 'video tracking' by creating a folder called 'video tracking' and then adding all of the related tags, triggers, and variables to it.
Guide to Google Tag Manager Templates - In Google Tag Manager (GTM), a template makes it easy to deploy and share a tag or variable with others within your company. The template which is used to deploy a tag on a website is called the tag template and the template which is used to deploy a variable is called the variable template.
Understanding Google Tag Manager Container Tag - The container tag provides all the functionality needed for Google Tag Manager (GTM), to run and deploy tags on your website. It is used to hold one or more marketing and analytics tags and their corresponding triggers and variables.
Google Tag Manager vs Google Analytics – Key differences - Following are the 10 main differences between Google Tag Manager vs Google Analytics: 1. Google Analytics report on website traffic data. Whereas Google Tag Manager can not report on website traffic data.
Google Analytics Store Visits Tracking Tutorial - Through Google Analytics store visits tracking, you can determine the number of people who visited your physical store or location (within 30 days) after visiting your website. 
How to install Google Tag Manager on your WordPress Website - Learn to to correctly install Google Tag Manager on your WordPress Website through this easy to understand step by step guide.
Understanding Missing Touchpoints in Attribution Modelling - You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data.
What You Should Know about Historical Data in Web Analytics - Historical data in web analytics is important because it help in optimizing marketing campaigns but when interpreted incorrectly can result in monetary loss.
Model Comparison Report Explained in Google Analytics Attribution - The model comparison report (or attribution model comparison report) is used to compare different attribution models to each other. This comparison is carried out to determine how a marketing channel can be valued from a different perspective.
Data-Driven Attribution Model in Google Analytics – Tutorial - Learn how to use data-driven attribution in google analytics. Learn why the data-driven attribution (DDA) model is incrementally better. DDA Model eligibility checklist...
Conversion Lag Report Explained in Google Analytics Attribution - Through the Conversion Lag report, you can determine the number of days it takes on an average for customers to complete one or more conversions on your website under a particular conversion credit model (aka attribution model).
Predictive Analytics & Marketing – The Next Stage of Business Optimization - Predictive analytics is an area of statistical analysis in which we extract information from data and then analyze it to identify patterns and make predictions about future outcomes/events. Predictive marketing is the application of predictive analytics in marketing. It can help you answer the following questions:
Selecting the Best Attribution Model for Inbound Marketing - Learn to select the best Attribution Model for Inbound Marketing. Learn about the various issues with Google Analytics attribution models.
Do ROI Analytics, Calculate ROAS in Google Analytics - Learn to do ROI analytics. Calculate ROAS in Google Analytics via the ‘ROI Analysis’ & ‘Cost Analysis’ reports.
Conversion Credit Models Guide – Google Analytics Attribution - A conversion credit model is a rule or set of rules or a data-driven algorithm that determines how credit for conversions should be attributed/distributed to one or more touchpoints on conversion paths. It is another name for an attribution model. 
Introduction to Nonline Analytics – True Multi Channel Analytics - True multi channel analytics is nonline analytics. When we talk about nonline analytics, we do not measure just the online customer purchase journey or just the offline customer journey.
Conversion Types Explained in Google Analytics Attribution - In the context of an attribution project, a conversion type can be a goal conversion and/or e-commerce transaction which has been defined in one or more GA properties.
Attribution Channels Explained in Google Analytics Attribution - In the context of Google attribution reports, the marketing channels are referred to as attribution channels.The following are examples of attribution channels: Direct, Organic search, Shopping, Branded paid search, Generic paid search...
Differences Between Google Attribution & Multi-Channel Funnel Reports - Before the advent of Google attribution reports, we used and relied only on multi-channel funnel reports for attribution analysis. With the advent of attribution reports, we now get a second set of reports to do attribution analysis in GA.
TV Attribution in Google Attribution 360 Explained - TV attribution modelling is the process of understanding the impact of TV ad network(s), TV program(s) and TV ad airing slot(s) on your website traffic, sales and other online users activities.
Conversion Credit Distribution for Attribution Models in Google Analytics - Understand how the conversion credit is calculated for various attribution models in Google Analytics.
Brand reputation audit to find conversion issues - Learn to conduct brand reputation audit to find conversion issues. Every aspect of your business from ad copies, website design, navigation, product pricing, offers, product quality, order fulfillment, shipping to after-sales service impact the website conversion rate, sales, brand loyalty and repeat business.
Conversion Paths Report Explained in Google Analytics Attribution - Through the Conversion Paths report, you can understand your customers’ paths to conversion for a particular conversion type, conversion credit model (aka attribution model) and conversion path length.
25 web form design best practices – optimizing forms for conversions - Learn about the various web form design best practices. Since a user generally fills out a form before completing a conversion, optimizing forms for conversion can easily lead to higher conversion rates and sales in a short span of time.
Product pricing strategies for ecommerce websites - Learn about the various product pricing strategies for ecommerce websites. Learn about the pricing tactics which can be used to make your prices seem "lower". How can you sell your product at any price you want?
Ecommerce Product Images Best Practices - Following are the ecommerce product images best practices: Make sure your product images meet the following technical requirements...
Product detail page design best practices - The objective of a product detail page is to encourage your customers to checkout. The following are the best practices for the design of product detail pages:
12 ecommerce best practices for your category pages - The objective of a product category page on an ecommerce website is to take your customers to one or more product detail page(s).The following are the 12 best practices for the design of product category pages.
Writing product descriptions that convert - If you consider your ecommerce website as an online showroom then product descriptions are your salespeople. So if your salespeople are not good at selling, you won’t generate many sales. Following are the best practices for writing product descriptions for an ecommerce website:
Model Comparison Tool in Google Analytics Explained - Learn all about Attribution Model Comparison Tool in Google Analytics. Learn to valuate organic search channel via the Data-Driven Attribution Model.
Multi Touch Attribution in Google Analytics - Guide to Multi touch attribution in Google Analytics. A touchpoing (or interaction) is an exposure to a marketing channel. There are several types of interactions.
Schwartz five stages of awareness in marketing - Eugene Schwartz in his book 'Breakthrough Advertising' introduced and explained the five stages of awareness. In order to create an offer/ad copy that resonates with your target audience, you must be aware of these different stages of awareness.
Attributed Conversions & Attributed Revenue Explained in Google Attribution - Attributed Conversions - Use this setting if you want to see the change in the goal conversions between two attribution models in the ‘Model comparison’ report.
Which Attribution Model to use in Google Analytics? - Following are some general guidelines you can use while selecting an attribution model in Google Analytics. #1 Least Amount of buying consideration = Last Touch attribution Model..
Google Attribution Access and User Permissions – Tutorial - Just like Google Analytics properties inherit user permissions from their corresponding GA account, the Google attribution projects also inherit user permissions from their corresponding GA account. 
Conversion Path Length Report Explained in Google Analytics Attribution - Through conversion path length report you can determine the number of touchpoints it takes for users to convert on your website. A touchpoint is an exposure to a marketing channel. 
Google Analytics Data Driven Attribution Model Tutorial - Learn all about the Google Analytics Data Driven Attribution Model. A data-driven attribution model (or DDA model) is a baseline model which by default is not enabled in a Google Analytics view.
Why you should use a test property in Google Analytics - Even if you are using a 'test view', you are still skewing your analytics data because custom dimensions are set at the property level and not at the view level. That's why you need a test property.
View Through Conversion Tracking in Google Analytics - Learn about view through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads.
Offline Conversion Tracking in Google Analytics – Tutorial - Learn about offline conversion tracking in Google Analytics. Learn to track offline conversions like 'web form leads' and 'Phone Leads'. Learn to use Coupons and vanity URLs for tracking offline leads online.
How to Create Custom Attribution Model in Google Analytics - Learn to create Custom Attribution Model in Google Analytics. The attribution model that you build, will be built on top of a baseline attribution model.
8 Google Analytics Conversions Segments You Must Use - Following are the 8 powerful Google Analytics Conversions Segments that you must use for the analysis of your Multi Channel Funnel Reports.
You are doing Google Analytics all wrong. Here is why - All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels.
ZMOT (zero moment of truth) in Marketing Explained - Zero Moment of Truth or ZMOT is the most powerful moment in a customer journey to purchase. This is because ZMOT shapes the consumer’s purchase decision. 
Connected Properties Explained in Google Analytics Attribution - Important information about connected properties in Google Attribution: 1) Data from connected GA properties is available from the connection date forward. 2) Only properties from the same Google Analytics account can be connected to your attribution project. You can not connect properties that belong to other GA accounts.
Understanding Aggregation in Google Sheets - Aggregation in Google Sheets is the process of summarizing tabular data. You can aggregate/summarize tabular data in Google Sheets by calculating the sum, average, maximum, minimum, median, etc of all the values of a field.
Google Data Studio Aggregation Explained - Google Data Studio aggregation is the process of summarizing tabular data. You can aggregate/summarize tabular data in Google Data Studio by ...
Marketing Mix Modeling vs. Attribution Modeling. Which one is right for your business? - Marketing Mix Modeling vs. Attribution Modelling. Which one is right for your business? ‘Attribution Modelling’ can be considered as a subset of Marketing Mix Modelling where the focus is on understanding and finding the optimal mix of ‘digital’ marketing channels. 
How is attribution modelling helpful for ecommerce and non-ecommerce websites? - Learn how is Attribution Modelling helpful for e-commerce and non-e-commerce websites through this video tutorial.
Conversion Time & Interaction Time Explained in Google Analytics Attribution - Through the report settings panel in the 'Model comparison' report you can change reporting time to ‘Conversion time’ or ‘Interaction time’. Use the conversion time setting if you want the model comparison report to include only those touchpoints that lead to conversions and that happened with the date range you selected.
How to Allocate Marketing Budgets Across Channels - In this article, I will show you how to allocate marketing budgets across channels. Understand the role of assisting marketing channels to stay away from the point of diminishing returns.
How Does Attribution Work? - Here is what we are going to cover in this video lesson: What is attribution and what are its objectives? The relationship between attribution and a football team. Why you should not focus on measuring and optimizing just one marketing channel. Why you should not optimize all of your marketing campaigns only for closing sales. […]
What is not provided in Google Analytics - Not provided is a keyword without ‘keyword referral data’. Google Analytics report (not provided) in place of organic keywords in its reports: The keyword referral data tells you which search term was used by a person on a search engine (like Google) to visit your website. For example, if someone visits your website by typing […]
What is attribution modelling and why it is the ‘key’ to online business success? - Learn what is Attribution Modelling and why it is the ‘key’ to online business success.
Key Performance Indicators for Employees - An internal KPI is one of the most important indicators of the current performance level of an individual/employee in achieving internal goals. Internal goals are the goals that are directly tied to achieving optimization objectives. For example, if you are running an SEO campaign, your internal goal could be to improve the quality of your outreach […]
Key Performance Indicator (KPI) Examples - A key performance indicator (or KPI) is a metric that is one of the most important indicators of the current performance level of an individual, department, and/or a company in achieving goals. Following are examples of good key performance indicators (KPI): #1 Gross Profit #2 Gross Profit Margin  #3 Operating Profit #4 Operating Profit Margin […]
How to Set KPI (Key Performance Indicators) – Step by Step Guide - Table of Contents Step-1: Establish your company’s mission and vision statements Step-2: Define your core values (principles) as a business Step-3: Define your company’s core business goals (objectives) Step-4: Make each core business goal SMARTER by creating well-defined strategies for achieving them Step-5: Set up business KPIs for each SMARTER core business objective Step-6: For […]
Different Types of KPIs - A Key Performance Indicator (or KPI) is a metric that is one of the most important indicators of the current performance level of an individual, department, and/or a company in achieving goals. Since KPI is a ‘metric’ and a metric can be a number or a ratio, we can have KPIs in the form of numbers […]
Data-Driven Attribution Model Explorer in Google Analytics - Learn all about Model Explorer Tool in Google Analytics. Through this tool you can determine how the Data Driven Attribution model values were calculated.
How to set up the Facebook Attribution Tool - Learn to setup the Facebook Attribution Tool through this step by step guide. This tool is free to use and is available to all Facebook advertisers.
Five Advanced Excel Charts and Graphs - Table of Contents Actual vs. target chart Bullet chart Funnel chart Scatter chart Histogram Other articles on Excel charts Following are the five advanced Excel charts and graphs: Actual vs. target chart Bullet chart Funnel chart Scatter chart Histogram 1. Actual vs. target chart The ‘Actual vs. target’ chart is a combination chart that requires […]
Which Chart Type Works Best for Summarizing Time-Based Data in Excel - Following are the best chart types for summarizing time-based data in Excel...
Google Tag Manager YouTube Video Tracking - Learn to implement Google Tag Manager YouTube Video Tracking through this easy to understand step by step guide.
How to Use Keyword Hero to Reveal Not Provided Keywords in Google Analytics - I have been using a new tool called 'Keyword hero' with great success and thought you will also benefit from it. Through this tool you can get (not provided) keywords data back in Google Analytics.
Measurement Protocol in Google Analytics – Tutorial - Learn everything about measurement protocol in Google Analytics, in plain English. Measurement protocol is a set of rules which your application must follow
Google Analytics Attribution Beta and Project Tutorial - The Google Analytics Attribution Beta is the beta version of the new Google Analytics Attribution tool through which you can create one or more attribution projects.
Google Analytics Virtual Pageviews Tutorial - Learn all about virtual pageviews in Google Analytics. What is virtual pageview, when to use virtual pageview. Naming Conventions for Google Analytics Virtual Pageviews
Adding Users Metric to Google Analytics Reports - Learn to add users metric to Google Analytics reports. These metrics could be ‘Users’, ‘New Users’, Number of Sessions per user’ etc.
Google Analytics YouTube Integration & Analysis Tutorial - Learn to integrate your Google Analytics account with your YouTube channel. Google Analytics YouTube Integration & Analysis Tutorial. Learn to track the traffic from external links embedded on your YouTube videos.
Google Analytics for Facebook Tutorial - Learn to track Facebook ad campaigns in Google Analytics through the Google Analytics for Facebook tutorial. Understand how Facebook traffic moves through the checkout process.
Google Analytics cookies: _ga cookie, _utmb, _gat – Tutorial - Learn all about Google Analytics cookies: _ga cookie, _utmb, _gat. Google Analytics set cookies to identify unique users & unique sessions, to throttle the request rate...
How to use two Google Analytics codes on one page - How to use two google analytics codes on one page. Learn to use multiple Google Analytics tracking codes on web pages. Learn the concept of trackers & use it to implement cross domain tracking.
Google Tag Manager User ID – Cross device tracking via GTM - Learn all about Google Tag Manager User id setup. Learn to implement Cross device tracking via GTM through this easy step by step guide.
The one thing that you don’t know about PayPal.com and the referral exclusion list - The one thing that you don't know about PayPal.com and the referral exclusion list. Whenever a customer leaves your website to make payment via paypal and then return to your website, Google Analytics often attribute sales to paypal.com instead to the original traffic source.
How to Edit a Calculated Field in Google Data Studio - In order to edit a data source specific calculated field, follow the steps below: Step-1: Navigate to the Data Source Editor. Step-2: Click on the ‘fx’ symbol next to the calculated field you want to edit: Once you clicked on the ‘fx’ symbol, it will open up the formula editor: Step-3: Rename the calculated field […]
Google Data Studio Functions, Formulas Tutorial - Google Data Studio functions are formulas which are used to aggregate data, do mathematical calculations on your data, manipulate: time data, geographic location data & string data
Creating your own Google Analytics Tag Auditing System - Learn to create your own tag auditing system to identify various marketing and measurement tags across a website of any size.
Roll up Property in Google Analytics – Tutorial - Learn to setup Rollup reporting in Google Analytics which helps in understanding the overall performance of all of your websites and/or mobile apps.
Google Tag Manager Search Tracking without Query Parameter - Learn all about Google Tag Manager search tracking without Query Parameter through this step by step guide.
Tracking Google Analytics Paypal Referral and other payment gateways - Learn to track true referrals in Google Analytics when using PayPal and other payment gateways. Tracking Google Analytics Paypal Referral and other payment gateways
How to Change Language in Google Data Studio - Learn to change language in Google Data Studio. The Google Data Studio is available in 37 languages and supports number, date, and time formats in those languages.
Learn to Switch to Universal Analytics from Google Analytics - Learn to Switch to Universal Analytics from Google Analytics using this simple 6 step process and project scope document.
How to extract data from Google Analytics into Google Sheets - Before you pull data into Google Sheets from any data source, you should first figure out the overall layout and format of how your data table should look like in the Google Sheets. It’s like creating a wireframe before you actually start designing a website. You can create this wireframe either in your head or on […]
How to use Supermetrics for Google Sheets Add-on - If you want to pull just Google Analytics data into Google Sheets then you can do that by installing and using the Google Analytics Spreadsheet add-on (developed by Google) or by using the Supermetrics for Google Sheets add-on. I use and recommend the Supermetrics for Google Sheets add-on, rather than the Google Analytics Spreadsheet add-on. The […]
Postbacks in Google Analytics Explained - Postbacks (or Mobile App Postbacks) allow Google Analytics to ping (send conversion data) a third party mobile advertising network whenever it detects a mobile app install (‘first launch’) or in-app conversion (like transaction) from that network.
Difference Between Web / Digital Analytics and Google Analytics - 99.99% of course creators themselves don’t know the difference between digital analytics, Google Analytics (GA) and Google Tag Manager (GTM). So they are teaching GA and GTM in the name of teaching digital analytics. They just copy each other. Monkey see, monkey do. But digital analytics is not about GA or GTM. It is about […]
Subscription & Recurring Revenue Analytics in Google Analytics - Learn about Subscription & Recurring Revenue Analytics in Google Analytics. Since subscription payments (other than the first payment) are not triggered by a user's actions, they need to be tracked server-side.
Formula Rejection in Google Data Studio - If there is an error in your calculated field's formula, you'll see a warning message like invalid formula - invalid input expression. - invalid filter argument
Doing Basic Maths on Numeric Fields via Calculated Fields - Follow the steps below to do basic maths on numeric fields via calculated fields: Step-1: Consider the following data source named ‘Sales- ABC Inc’: This is the data source, we are going to use. Step-2: Navigate to Google Data Studio and then click on the ‘Create’ button: Step-3: Click on ‘Data Source’: Step-4: Click on […]
SEO ROI (return on investment) Calculation & Analysis - Learn to calculate and analyze SEO ROI (return on investment). The SEO ROI should not be confused with raw organic traffic, organic conversions, rankings, number of links built etc.
Track the Impact of Google Analytics Cookie Consent on Website Traffic - Learn to track the Impact of Google Analytics Cookie Consent on Website Traffic. If you are using a cookie consent popup to comply with GDPR, which allow a website user to accept or decline cookies, you would want to track the impact of this cookie consent on your website traffic, sales and conversions over time.
Tracking Offline Conversions in Google Ads - Learn to optimize your Google Ads campaigns for offline conversions via offline conversion actions and Conversion Data Import.
Implementing Scroll Tracking via Google Tag Manager - Scroll tracking is one of the methods of measuring how people are consuming your website contents. People who actually read your article are most likely to scroll your article page (unless you can get away with Seth Godin type articles) and by measuring the percentage of scroll, you can get a good idea of content […]
Setting up tracking for apps and web property via Google Tag Manager (GTM) - Learn to set up tracking for apps and web property via Google Tag Manager (GTM) through this easy to understand step by step guide.
How to set up Apps and Web Property in Google Analytics - Learn to set up Apps and Web Property in Google Analytics through this step by step guide.
How to Exclude URL Query Parameters in Google Analytics - Learn to Exclude URL Query Parameters in Google Analytics through this step by step guide.
Scroll Depth Tracking in Google Tag Manager – Tutorial - As the name suggests the scroll depth tracking in Google Tag Manager is used to measure ‘Scroll Depth’. You can track scroll depth both vertically and horizontally via the scroll depth trigger.
How to use Top Conversion Paths Report in Google Analytics - Learn to use the top conversion paths report in Google Analytics through this step by step guide.
Using Assisted Conversions Report in Google Analytics - Learn to use the Assisted Conversions report in Google Analytics. The assisting marketing channels are the channels that assisted (but not closed) your website sales.  
How to Find Top Performing Keywords in Google Analytics - Once you know the top landing for your top-selling product, you can improve its performance further by targeting/bidding on the top-performing keywords. Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view (if you haven’t already): https://analytics.google.com/analytics/web/template?uid=T9NIg6JpQouv-ds7RNJ9-Q   Step-2: Open the custom report. Step-3: Make sure you set the date range of […]
How to do Conversion Funnel Analysis in Google Analytics - Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottomline then your cost per acquisition will remain high and your gross […]
How to Find Top Landing Pages for Conversion Funnel Analysis in Google Analytics - Once you know your top traffic source in terms of sales for your best-selling product(s), you need to determine the top landing pages, so that you can optimize them further to improve sales. Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view (if you haven’t already): https://analytics.google.com/analytics/web/template?uid=T9NIg6JpQouv-ds7RNJ9-Q   Step-2: Open the […]
How to Find Top Performing Traffic Sources in Google Analytics - Once you know your top-selling product, you need to find the top traffic source which is responsible for the majority of its sales. Without knowledge of the top traffic source, you cannot do much in terms of improving product sales. Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view (if […]
How to Find Best Selling Products Online via Google Analytics - Learn to find your best selling products online via Google Analytics. Upload this custom report called ‘Product Analysis’ in your main Google Analytics view to find your best selling products...
How to Find Top Selling Product Categories in Google Analytics - Once you know your top selling location, you need to determine your top selling product categories in that location. You may have got dozens or even hundreds of product categories on your website. But you won’t generate equal volume of sales from each and every product category. There will always be some product categories which […]
How to Find Top Selling Locations in Google Analytics - Follow the steps below to find the top selling locations in Google Analytics: Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view:
Seven steps to increasing website sales - The majority of us optimize marketing campaigns for ecommerce websites.  Therefore it is very important that whatever we do to optimize these campaigns must directly result in an increase in product sales. Let’s say you have got 100,000 products to sell. Where you should start? What should you change on the website? Which key issues […]
How to use Product Performance Report in Google Analytics - Learn to use the product performance report in Google Analytics through this step by step guide.
How to use Checkout Behavior Analysis Report in Google Analytics - Through the Checkout Behavior Analysis report in Google Analytics, you can determine how users moved from one step of your checkout funnel to the next, and at which step they entered or exited the checkout funnel.
How to use Ecommerce Overview Report in Google Analytics - Step-1: Navigate to the ‘Ecommerce Overview’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Calculate and note down the average monthly revenue and average monthly orders: Average Monthly Revenue = $14,859.30 / 3 = $4953.1 Average Monthly Transactions = 283 / 3 = 94 Step-4: […]
How to use Goal Flow Report in Google Analytics - One of the best ways of converting existing website traffic into sales is by mapping the entire conversion/sales process from lead generation ads to post-sales follow up and then look for the biggest drop-offs from one step to the next.  You do that mapping in Google Analytics through the Goal Flow report. Use this report […]
How to use Landing Pages Report in Google Analytics - Step-1: Navigate to the ‘Landing Pages’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab: Step-4: Filter out all the pages from the data table which are part of your checkout process (like add to cart page, payment page, order confirmation […]
How to use Source / Medium Report in Google Analytics - Step-1: Navigate to the ‘Source/Medium’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report. Step-4: Scroll down to the data table and make note of the top 3 to 5 source/medium in terms of generating website traffic: Step-5: […]
How to use Channels Report in Google Analytics - In Google Analytics, a channel or a marketing channel is a group of several traffic sources with the same medium. For example ‘organic search’ is a marketing channel. It can be made up of following traffic sources with the same medium called ‘organic’: google (as in google / organic) yahoo (as in yahoo / organic) bing […]
How to use the Google Analytics Users Flow Report - Through the Google Analytics Users Flow report, you can determine how website visitors are navigating through your website. From which web page they start browsing your website and from where they exit the website. 
How to use Acquisition Device Report in Google Analytics - The very first device (desktop, tablet, or mobile) a website user used to interact with your website is known as the ‘originating device‘.  The originating device is also known as the ‘Acquisition Device‘ as this is the device through which, you first acquired a user. Step-1: Navigate to the ‘Acquisition Device’ report (under ‘Cross-Device’): Step-2: […]
How to use Cross Device Channels Report in Google Analytics - Cross device channels are those marketing channels that your website visitors were exposed to as they interacted with your website across devices. Use the ‘Cross Device Channels’ report only when you have concluded from your data analysis that people who use multiple devices during their purchase journey tend to convert better than those who don’t […]
How to use Device Paths Report in Google Analytics - Step-1: Navigate to the ‘Device Paths’ report: Step-2: Make sure the date range of the report is set to the last 30 days. Step-3: Note down the sales reported for the top 3 to 5 device categories: From the data table above we can conclude that the majority of website sales came from ‘mobile-only’ users […]
How to use Device Overlap Report in Google Analytics - Step-1: Navigate to the ‘Device Overlap’ report: Step-2: Make sure the date range of the report is set to the last 30 days. Step-3: Note down the ‘users by device category’: From the chart above we can conclude that the majority of website visitors used only desktop devices to visit the website.  Step-4: Now look […]
How to use Mobile & Tablet Devices report in Google Analytics - Step-1: Navigate to the ‘Mobile Devices’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Note down the top 3-5 mobile/tablet devices in terms of traffic: For example, from the data table above we can conclude the […]
How to use Mobile Overview Report in Google Analytics - Step-1: Navigate to the ‘Mobile Overview’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report. Step-4: Note down the top three devices in terms of traffic: For example, from the data table above we can conclude the following: […]
How to use Browser & OS Report in Google Analytics - Learn to use Google Analytics Browser report. Learn to use the os report.
How to use New vs Returning Report in Google Analytics - Step-1: Navigate to the ‘New vs Returning’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report. Step-4: Sort the data table by ‘Revenue’ metrics: Step-5: Note down the % of sales from new and returning users and also […]
How to use Location Report in Google Analytics - Step-1: Navigate to the ‘Location’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Scroll down to the data table and make a note of the top 5 countries in terms of sending traffic to the website: […]
How to use Demographics: Gender Report in Google Analytics - Step-1: Navigate to the ‘Demographics: Gender’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Sort the data table by ‘Revenue’ metrics: Step-5: Note down the top 2 or 3 biggest age group in terms of sales […]
How to use Demographics: Age Report in Google Analytics - Step-1: Navigate to the ‘Demographics: Age’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Sort the data table by ‘Revenue’ metrics: Step-5: Note down the top 2 or 3 biggest age group in terms of sales […]
How to use Demographics Overview Report in Google Analytics - Step-1: Login to your Google Analytics account and then navigate to the main view (the one which you frequently use for data analysis). Step-2: Navigate to the ‘Demographics Overview’ report: Step-3: Set the date range of the report to the last three months: Step-4: Note down the top 2 or 3 biggest age group (in […]
How to use Audience Overview Report in Google Analytics - Step-1: Login to your Google Analytics account and then navigate to the main view (the one which you frequently use for data analysis). Step-2: Navigate to the ‘Audience Overview’ report: Step-3: Set the date range of the report to the last three months: Step-4: Note down the total number of users and sessions in the […]
Site Search Tracking In Google Analytics Without Query Parameters - Learn to set up site search tracking In Google Analytics Without Query Parameters through this easy to understand step by step guide.
Understanding Google Analytics Default Page Setting - Learn to understand the Default Page setting in your Google Analytics reporting view. Learn to set up the the default url in Google Analytics.
Google Tag Manager Youtube Video Tracking via YouTube Video Trigger - Learn all about the Google Tag Manager Youtube Video Tracking. The tracking method which is used to track the various player states of an embedded video is called ‘video tracking’.
How to Correctly Measure Conversion Date & Time in Google Analytics - Learn to correctly measure Date, Time & Time zone in Google Analytics for conversions and non-conversion data.
Making Good Marketing Decisions Despite of Faulty Analytics Data - Learn to make good Marketing decisions despite of Faulty Analytics data.
Creating and validating measurement protocol requests through postman - Learn to create and validate measurement protocol requests through postman chrome extension
How to Start Conversion Optimization like a Pro - Learn to start Conversion Optimization like a Pro. Determine what the business is prioritizing. Determine what the target market is prioritizing.
Beginners Guide to Ecommerce Analytics – Lifetime Value and Beyond - In order to track long term gains and true value of your marketing and customers, you need to spend time in calculating and monitoring, many ecommerce analytics metrics.
How to calculate maximum CPA and profitable ROAS - Learn to calculate maximum CPA and profitable ROAS through this step by step guide.
Most Important Advanced Segment for Conversion Optimization in Google Analytics - What if I tell you, that majority of your analysis could be geared around optimising your website for people who don’t really matter. Learn about the most important Advanced Segment in Google Analytics.
Measuring Customer Lifetime Value in Google Analytics - Learn to measure the Customer Lifetime Value in Google Analytics for mobile app users and website users through the 'Lifetime Value' report.
Troubleshooting Google Analytics Setup Issues – The GIF Request - Learn to troubleshoot Google Analytics setup issues. Learn to Interpret the GIF Request (tracking beacon), rewrite HTML & test new JavaScript code on a live website without server access.
Google Tag Assistant Recordings Tutorial - Google Tag Assistant Recording is used to identify, validate and troubleshoot the installation of various Google Tags across many pages.
Google Analytics Social Tracking – Twitter, Facebook, Google Plus and LinkedIn - Learn to track social interactions of Twitter, Facebook, Google plus and LinkedIn through Google Analytics.
Google Analytics Cross Domain Tracking (ga.js) - Learn all about cross domain tracking in classic Google Analytics (ga.js). Track across primary multiple domains, sub domains, top level domains.
Why Google Analytics and Shopping Cart Sales data don’t match and how to fix it - Learn why Google Analytics and Shopping Cart Sales data do not match and how you can fix this issue. Google Analytics and Shopping Cart Sales data don’t match
How to determine the monetary value of non-ecommerce conversions - Learn to determine the monetary Value of non e-commerce conversions.
100+ Google Analytics Remarketing Audiences for Retargeting - In this article, I will show more than 100 different ways to remarket to your target audience via Google Analytics Remarketing Audiences.
How to setup destination goal in Google Analytics - As the name suggests, the destination goal in Google Analytics is the goal of a particular destination. In GA, this destination is denoted via a visit to a specific page(s) (pageviews) or viewing of a screen (screenview).
Google Analytics Goal ID (goal slot id) & Goal Sets Explained - Every goal that you create in Google Analytics is assigned a numeric ID called the Google Analytics goal id. Goals sets are specifically created to categorize different types of goals for your website.
Google Analytics Linkedin & Twitter Tracking - Learn about Google Analytics Linkedin and Twitter Tracking. Learn to track twitter clicks, tweets, twitter follows and LinkedIn shares in Google Analytics with and without Google Tag Manager.
Understanding Google Analytics Goal Templates - Google Analytics provide three types of goal templates: Predefined templates, Custom template and Smart Goal template. When you create a new goal in GA, you are asked to select the template you want to use for creating your goal.
Google Analytics Conversion Tracking Tutorial - Complete Guide to Google Analytics Conversion Tracking. Learn about Transactional & Non-Transactional Conversions, Macro & Micro Conversions, conversion tracking
Introduction to the Discover report in Google Analytics - Through GA Discover report you can quickly access various Google tools like: Google Analytics App, Google Analytics Demo Account, Custom Alerts, Google Spreadsheet Add-On
How to Share Custom Reports, Dashboards, Template Link in Google Analytics - Learn about: how to share custom reports in google analytics, how to share google analytics dashboard, how to share template link in google analytics..
How To Calculate The ROI Of Your Social Media Campaigns - Learn to calculate the ROI of your social media campaigns through this easy to understand step by step guide.
Creating Content Group in Google Analytics via tracking code using gtag.js - Learn to Creating Content Groups in Google Analytics via ‘Group by Tracking Code’ method through this easy step by step guide.
Using Cohort Analysis & Enhanced Ecommerce to Understand User Behavior - Understand cohort analysis in Google Analytics and used it with enhanced ecommerce for understanding users behavior and remarketing.
Google Analytics Pivot Table Tutorial - Through Google Analytics pivot tables, you can quickly summarize data in the desired format and detect data trends that you can not determine otherwise.
Google Analytics Site Search Tracking via Query Parameters - Learn to set up Google Analytics site search tracking via query parameters through this easy to understand step by step guide.
Google Analytics Site Search Tracking Tutorial - Learn all about site search tracking in Google Analytics. Learn about: query and category parameters, GET and POST based search engines. Google Analytics Site Search Tracking Tutorial
Google Analytics 360 vs Google Analytics – Difference between ga & ga360 - Looking for Google Analytics 360 vs Google Analytics comparison? Following are the 18 key differences between GA and GA 360.....
Creating and Using Site Search Funnel in Google Analytics - In this article I will show how to create a site search funnel in Google Analytics and then use it to optimize your website for traffic and conversions.
Google Marketing Platform Cost and is it Worth it? - What is the Google Marketing Platform cost and is it worth it? In the US, Google Marketing Platform will cost you at least $150,000 per year. You will be invoiced monthly for $12,500
Introduction To Google Marketing Platform - Google has unified Google Analytics 360 Suite and DoubleClick advertiser products under a single brand called 'Google Marketing Platform'.
Learn to Setup Facebook Pixel via Google Tag Manager - Learn to set up Facebook pixel via Google Tag Manager. Learn to test and deploy the Facebook Pixel Code. Learn about Facebook pixel helper.
View Through Conversions in Google Ads Explained - Learn about the view through conversions in Google Ads. The metric ‘view through conversion’ is used to measure the performance of your Google Display Network ads.
Google Analytics For Content Marketing – Advanced Content Analysis - Learn to do advanced content analysis in Google Analytics. Learn to understand the performance of content development and marketing.
Understanding the Anatomy of Conversion Optimization - Understand what conversion optimization can do and can't do for your business. Understand the Anatomy of Conversion Optimization.
Bare Minimum Statistics for Web Analytics - Learn the bare Minimum Statistics for Web Analytics. Only by leveraging the knowledge of statistics you can accurately interpret data.
9 Points Checklist for Conducting a Social Media Strategy Audit - The aim of this Social Media Strategy Audit is to determine how a business should be using social media to get highest possible return on their investment.
AMP Google Analytics Tracking – Learn to track AMP pages - Learn how to track amp pages in Google Analytics through the AMP Google Analytics Tracking tutorial. Learn to set up AMP on your WordPress website.
Tutorial on SEO Coding, SEO Programming - The Foundation Course for SEO coding / programming. Following are some terms which i think will help you, if you are brand new to programming: Computer program, Source code
Here is Why Conversion Volume Optimization is better than CRO - Conversion volume optimization (CVO) is a web analytics term coined by yours truly which focuses on optimizing conversion volumes than the conversion rates.
How to track web pages with zero traffic in Google Analytics - Learn to identify website pages that are getting zero traffic in Google Analytics. Google Analytics does not report on web pages that have got zero pageviews in a selected time period.
Setting up Sales Funnel across websites in Google Analytics - Learn to set up Sales Funnel across websites via Virtual Pageviews & Cross Domain Tracking in Google Analytics.
How does Google Analytics attribute conversions to Direct Traffic - What you probably don’t know is how does Google Analytics attribute conversions to direct traffic. All untagged or improperly tagged marketing campaigns from display ads to emails can be treated as direct traffic by Google.
Google Analytics Sampling Tutorial - Understand data sampling in GA and GA360 (Google Analytics premium) through Google Analytics Sampling Tutorial. Learn to find and fix data sampling issues. Learn about data tables, single day & multi-day processed tables.
Google Ads algorithm – How do Google ads work? - The google ads algorithm decides how Google ads should work. Google ranks Google Ads on the basis of Ad Rank. The ad rank determines your ad position.
Google Tag Assistant Tutorial - Google Tag Assistant is a chrome extension which is used to identify,validate and troubleshoot the installation of various Google Tags on a web page.
How to do ROI calculations for conversion optimization? - Learn to do ROI calculations for conversion optimization.
CPA optimization – How to reduce cost per acquisition - Learn to do CPA optimization. Learn about the 12 guaranteed methods to reduce your Cost Per Acquisition and improve business bottomline.
Why Google Ads (Adwords) and Google Analytics data don’t match & how to fix it - Learn why Google Ads (Adwords) and Google Analytics data don't match & how you can fix this problem.
Universal Analytics vs Google Analytics – What is the difference - Do you have a hard time explaining the difference between Classic Google Analytics and Universal Analytics to your client/boss? Then this article is for you. Universal Analytics vs Google Analytics - What is the difference
Google Analytics Usage Trends Tool - The Google Analytics usage trends tool is used to visualise trends in your Google Analytics data and to perform trend analysis.
Secret to Setup Facebook Pixel Tracking Correctly in Google Tag Manager - Do you know, most likely, your Facebook Pixel tracking in Google Tag Manager is not set up correctly and it is costing you money. Learn to setup Facebook Pixel Tracking Correctly in Google Tag Manager
Cross Domain Tracking with Google Tag Manager (GTM) - Learn to set up Cross Domain Tracking with Google Tag Manager (GTM) through this step by step guide.
How to Analyze and Report above AVERAGE in Google Analytics - Learn to analyse and report above average in Google Analytics
Sending event data via measurement protocol in Google Analytics - Learn to send event data via measurement protocol in Google Analytics.
How to solve any business or marketing problem? - Learn to solve any business or marketing problem.
Dynamic Remarketing in Google Analytics via Dynamic Attributes - Learn to set up Dynamic Remarketing in Google Analytics via Dynamic Attributes through this step by step guide. In the case of dynamic remarketing, Google automatically create re-targeted ads for your website visitors.
User Explorer Report in Google Analytics Explained - Learn all about the user explorer report in Google Analytics. As the name suggests, this report provides detailed insight into individual user's activity on your website.
Using Data Visualization to Analyze the SEO Performance - Organic search is almost always one of the top sources of traffic to a website, and if you want to understand traffic acquisition you need to understand the performance of this marketing channel. The volume of organic search traffic your website gets still, to a large extent, depend upon the volume and quality of website […]
Setting up Dynamic Remarketing via Google Tag Manager - Learn to set up dynamic remarketing in Google Analytics and Google Ads via Google Tag Manager.
Open Graph Protocol for Facebook Explained with Examples - What is Open Graph Protocol and why you need it? Learn to implement Open Graph Protocol for Facebook on your website. Open Graph Protocol Meta Tags.
Excel for SEO & Analytics – Powerful Cheat Sheet - Get the powerful cheatsheet on excel for SEO and analytics. We use this cheatsheet internally for training purpose and quick reference.
cookies – apache mod expires -   Setting up Cookies A cookie is a small text file which is generally used to identify a visitor as first time/ returned visitor or member/non-member visitor. When a user request a page from your web server the server may place/read this text file on a user’s hard disk. You as an SEO must know […]
Understanding A/B Testing Statistics to get REAL Lift in Conversions - Through A/B testing statistics, you can understand the statistics behind A/B tests and can increase your chances of getting a real lift in sales and other conversions.
Google Analytics Notifications and Alerts Guide - Google Analytics notifications (diagnostic) is a feature of Google Analytics that makes regular evaluation of your Google Analytics tracking code, account configuration and data in order to find implementation issues and configuration anomalies.
Web Analytics Career Advice – How to Become a Web Analyst – Advice from top industry experts - Get Web Analytics Career Advice: 'How to become a web analyst', ‘Where to start’, ‘which books to read’,... and that too from top Industry experts in the field of Digital Analytics.
Store visit conversion tracking in Google Ads (AdWords) - Learn all about Shop / Store visit conversion tracking in Google Ads (Google AdWords). A store visit conversion is recorded when a user visits your physical store after clicking on your ad.
Duplicate Transactions (orders) in Google Analytics - Learn to fix Duplicate Transactions in Google Analytics. Learn to fix Cancelled and Test orders. Duplicate orders can take place when the order confirmation page (receipt page) can be loaded more than once by the same user without placing any new order.
Cross Account Conversion Tracking in Google Ads (Adwords) - Through cross account conversion tracking in Google Ads, you can minimise duplicate conversion counts and make ‘cross account attribution’ possible.
WordPress Architecture Explained in Great Detail - Understand all about WordPress architecture within 15 minutes. Understand the functionality of the most common template files used in WordPress.
How to remove / modify Google Analytics ecommerce transaction in one click - Today I am going to show you, how to remove/modify any ecommerce transaction in your Google Analytics report, in just one click and that too, all by yourself, without taking the help of a web developer.
Cross Device Attribution Reports in Google Ads (AdWords) - Through cross device attribution reports in Google Ads (Google AdWords) you can determine, how customers used different devices to convert on your website.
- Video tutorial on how to Learn and Master Web Analytics.
Google Tag Manager Implementation Guide - Learn all about migrating tags to Google Tag Manager (GTM) through the google tag manager implementation guide.
How to identify negative transactions in Google Analytics - Learn to identify negative transactions in Google Analytics through this step by step guide. Negative transactions can greatly skew your transaction count and must be discounted from your analysis.
10 Google Analytics views that you must always use - Learn about the 10 Google Analytics Views/profiles that you must always use to analyze and interpret your data and get maximum ROI.
Google Analytics Active Users Report Explained - Through Google Analytics Active Users Report you can determine the number of unique users who visited your website in the last 1, 7, 14 or 30 days in the selected time period.
How to use Google Analytics API without any coding - Learn to use Google Analytics API without any coding and access data in any format you want and/or merge GA data with other data sources.
Conversion Rate in Google Analytics – Learn to Analyze & Report - Learn the best way to analyze and report conversion rate in Google Analytics. Learn to calculate the true conversion rate.
Calculate Ecommerce & Goal Conversion Rate in Google Analytics - Learn to correctly calculate Ecommerce and Goal Conversion Rate in Google Analytics. As long as your conversion rate is based on the percentage of global visits you will never be able to determine the true conversion rate of your website using conversion rate formula.
Data Trend Analysis in Google Analytics - Ten 10 tips to analyse data trends in Google Analytics
Facebook Attribution Models Tutorial - Learn all about Facebook attribution models. Facebook provides seven rule based attribution models and one Algorithmic attribution model called the 'Data Driven' model.
Why Google Analytics Show Zero Sessions / Visits? - You may sometime see zero sessions / visits assigned to a page in Google Analytics but at the same time see pageviews, user count, exits and other metrics for the page.
How NOT to Calculate Marketing ROI - As a marketer you have no control over client’s operational inefficiencies. You have no control over the operational and strategic decisions that your client takes in his office regarding how their business should run and grow.
Facebook ROI Calculation, Analysis and Examples - Learn all about calculating and analyzing Facebook ROI with examples. Learn to calculate ROI on your Facebook ads.
Sending social interactions via measurement protocol in Google Analytics - Learn to send social interactions via measurement protocol in Google Analytics.
6 Data Drill-Downs for Increasing Ecommerce Products Sales via Google Analytics - Get to know the 6 data drill-downs in Google Analytics which can help you in increasing the sales of your Ecommerce Products.
Anonymize IP in Google Analytics, gtag & Google Tag Manager - Learn to anonymize IP in Google Analytics, gtag and Google Tag Manager through this step by step guide. When you anonymize IP the last 3 digits of an IP address are automatically dropped.
Tracking Long-Tail Keywords through Google Analytics - Learn to track long tail keywords through Google Analytics. Create custom segments for one word, two words, three or more words long tail keywords.
Practical Tips to develop user engagement for e-commerce website - Learn practical tips to develop user engagement on your e-commerce website and increase sales, leads and customer life time value.
How to give someone access to Google Tag Manager Account? - Whenever you give GTM account access to a person, you give that access either at the account level or at the container level. The access given at the account level is called the 'Account permissions'. The access given at the container level is called the 'Container permissions'.
GTM (Google Tag Manager) Debugger Console Tutorial - Through GTM debugger console/mode, you can make sure that your tags, triggers & variables work as expected. Google Tag Manager debugger not working? Here is how to fix it.
Google Analytics Averages – Learn to Analyze & Report above Average - Learn to analyze and report above Google Analytics averages. We need to stop being obsessed with all the metrics which are ‘average' and take the insight they provide with a huge grain of salt.
Link Building Dashboards in Excel – Tutorial - Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns' performance in order to optimize them.
Maths and Stats behind Web Analytics – Beginners Guide - Learn the maths and statistics behind web Analytics. It is not just about what you should know but is more about what you are expected to know.
7 Powerful KPIs to Measure your Link Building Outreach - Learn about the 7 Powerful KPIs to Measure your Link Building Outreach. Learn to calculate the ROI of your outreach campaigns.
Direct Traffic in Google Analytics – Tutorial - Learn everything about direct traffic in Google Analytics and retaining referral data. Learn to send referrer data from HTTPS to non-HTTPS websites. Learn to measure the impact of Organic search and paid search traffic on Direct Traffic.
Sending Google Analytics Client ID via GTM (Google Tag Manager) - Learn to send Client ID to Google Analytics via Google Tag Manager through step by step guide. Sending Google Analytics Client ID via GTM (Google Tag Manager)
How to Test Attribution Models in Google Ads (Adwords) - Google Ads provide several Attribution metrics in its reports through which you can test a new attribution model. You can get a good idea of, how your historical conversion data would look like with the new attribution model.
Facebook Attribution and Conversion Windows Tutorial - Have you ever wondered, why Facebook’s sales data do not match with Google Analytics’ data on Facebook? Have you ever wondered, why Facebook tend to record far more conversions than Google Analytics? Learn about Facebook attribution window.
Understanding Search Attribution Reports in Google Ads (Adwords) - Learn all about Search Attribution Reports (aka attribution modelling reports) in Google ads (formerly Google Adwords).
What Matters More? Conversion Volume or Conversion Rate – Case Study - What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate: First camp – in the favor of giving more weight to the conversion volumes. I am from this camp. Second camp - in the favor of giving more weight to the conversion rate. Third camp – in the favour of giving equal weight to both conversion volume and conversion rate.
How to improve data reporting skills – FREE Training - Data reporting is all about interacting with people and getting your recommendations implemented in a timely manner. What data reporting is not really about, is creating fancy charts and tables and/or stoning the innocent (the non-geeky people) with industry jargon.
Understanding Conversion Paths in Google Ads (Adwords) - Learn all about conversion paths and paths reports (top paths report, time lag report, path length report) in Google Ads (formerly Google Adwords). Learn about: Click Paths, Transition Click Paths, Impression Paths, Transition Impression Paths.
How to Setup Funnels in Facebook Ads Manager - Learn to set up funnel pages in Facebook Ads Manager through this easy to understand step by step guide. A funnel is a navigation path which is made up of series of web pages. You expect your website visitors to follow this funnel to achieve your desired goals (like generating sales, leads and/or other conversions) with least amount of friction and time.
Google Analytics Audiences and Audience Report Tutorial - Learn all about Google Analytics audiences and audience report. There are four methods to create an audience in GA property. Method #1: Creating an audience through Google Analytics Solution Gallery...
Understand Session & Campaign Timeout in Google Analytics - Understand session and campaign timeout in Google Analytics. When does a default analytics session expire....
GTM Regex Table Variable Explained - GTM Regex table variable is a user-defined variable in Google Tag Manager. It is like a more advanced look up table variable that uses regular expressions.
Average Session Duration in Google Analytics Explained - Learn to read the 'Average Session Duration' metric in Google Analytics. Learn about the ‘Session Duration’ dimension and 0 seconds sessions. Understand why you should look at the distribution of data values in Google Analytics. Understand the relationship between Average Session Duration and Bounce Rate.
Assisted Conversions in Google Ads (Adwords) Explained - Assisted Conversions in Google Ads are those conversion actions that were assisted by ad clicks (excluding the last ad click) or ad impressions (excluding the last ad impression).
The little known details about hypothesis in conversion optimization - In this article you will learn: # Why always be testing is a bad advice. # Why creating and running one well designed test is better than running 10 stupid tests. # What Hypothesis is and what it is not. # What are the characteristics of an Underpowered and powerful Hypothesis # When and how to form a Hypothesis # Learn About Null Hypothesis # Test Hypothesis using Attribution Models
How to advertise on Facebook for FREE with unlimited budget - You can realistically advertise on Facebook or any other marketing platform (like Google Ads, Twitter etc) for FREE as long as you focus on optimising this one metric
Google Analytics User Permissions & Access Levels – Tutorial - Learn all about Google Analytics user permissions and access levels. A user with “edit” permissions at the account level will automatically have “edit” permissions at which other levels?
Understanding Lookup Table in Google Tag Manager - A Lookup table variable is a user defined variable in Google Tag Manager. This type of variable is used to lookup for the value that matches a given input pattern.
How to Change Attribution Model in Google Ads (Adwords) - Learn to change / set Attribution Model in Google Ads (Google Adwords) through this easy to understand, step by step guide.
Which Attribution Model to use in Google Ads (Adwords)? - Following are some general guidelines you can use while selecting an attribution model in Google Ads (Google Adwords):
Google Analytics Account Hierarchy (structure explained) - Learn about the hierarchy of google analytics account. Learn to correctly set up the Google Analytics account structure. How many Google Analytics accounts can i have.
Event tracking through CSS selectors in Google Tag Manager - Learn to use css selectors in google tag manager for tracking events (like button clicks) through this easy to understand step by step guide.
Google Ads Attribution – Model, Window & Reports Tutorial - Learn about Google Ads Attribution. Learn about Google Ads attribution window and attribution reports. In the context of Google Ads (Google Adwords), attribution modelling is the process of understanding the role of various keywords, ad groups, and campaigns in...
Using Element Visibility Trigger in Google Tag Manager (GTM) - Learn to use Element Visibility Trigger In Google Tag Manager (GTM) through this easy to understand step by step guide. Understand viewport size, visibility & matched elements.
Google Tag Manager Training Resources with FREE eBook - Exhaustive list of Google Tag Manager Training Resources. Download the FREE eBook on Google Tag Manager (GTM).
Google Tag Manager CSS selector, DOM & Nodes Explained - If you want to implement advanced tracking via GTM then you need to have adequate knowledge of Google Tag Manager CSS selector, DOM & Nodes
You are doing conversion tracking all wrong. Here is why - If your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it could be more likely than you think.
Using Google Analytics Measurement Protocol Hit Builder - Learn to use Google Analytics Measurement Protocol Hit Builder to create & validate payload data. By using the hit builder tool, you can skip encoding URLs.
Is Your Conversion Rate Statistically Significant? - Is Your Conversion Rate Statistically Significant? The majority of us take marketing decisions on the basis of conversion rate. There is an industry trend to invest more in the marketing channel which has a higher conversion rate..
Importing and Exporting Container Files in Google Tag Manager - Complete guide to importing and exporting containers in Google Tag Manager. Through the export container feature, you can share your GTM configurations (aka tags, triggers and variables) with any third party.
How to find Google Tag Manager ID (Container ID) - Learn to find Google Tag Manager ID (aka Container ID) through this easy to understand step by step guide. The container ID is used to uniquely identify each GTM container tag.
Google Analytics Settings Variable in Google Tag Manager - Learn to create and use the Google Analytics Settings variable in Google Tag Manager through this easy to understand step by step guide.
gtag.js – Global Site Tag in Google Analytics – Tutorial - Global site tag or gtag.js is the new JavaScript library from Google. Unlike ga.js or analytics.js, it is not strictly a Google Analytics Library as it is supporting Google Adwords Conversion tracking and will support tracking for many other Google products in the near future.
Minimum Viable Traffic – The Maths Behind Conversion Optimization - Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on top of that. This is the volume of traffic you need just to remain profitable and in business.
The Two New GDPR Compliance Tools in WordPress - WordPress released a maintenance and privacy update in its version 4.9.6 esp. to comply with these GDPR guidelines. This update include two new features through which you can export and/or delete personal data of your website users.
Two Plugins that will make your WordPress website GDPR Compliant pretty fast - Two Plugins that will make your wordpress website GDPR Compliant pretty fast.
GDPR IP Address Logging, Retention and Monitoring - Learn about GDPR IP Address Logging, Retention and monitoring - Ask the following eight questions from your webhost in order to gauge their GDPR compliance...
Digital Analytics and Marketing Framework for Conversion Optimization - Digital analytics and marketing framework to increase conversions and improve business bottomline.
Google Analytics Intelligence Tutorial - Analytics Intelligence is a machine learning algorithm used by Google Analytics which makes it easier to drill down data & quickly get the insight you want. You can ask any question about your data in plain english (natural language) and GA machine learning algorithm will try to answer your question.
Introduction to Google Analytics Troubleshooter Tools - Google has quietly released a whole new set of troubleshooter tools which can help you greatly in analyzing and debugging Google Analytics data.
Use these 18 notification emails to double your customer lifetime value - Use these 18 notification emails to double your customer lifetime value.
Shopify Enhanced Ecommerce Tracking in Google Analytics Tutorial - Learn to correctly install Shopify Enhanced Ecommerce Tracking on a Shopify Store through this easy to understand, step by step guide.
Google Analytics Shopify Tracking via Google Tag Manager - Learn to correctly set up Google Analytics Shopify Tracking via Google Tag Manager (GTM). Learn about shopify cross domain tracking.
What is Google Analytics Client id & how it is different from User id - What is Google Analytics Client id? What is the difference between client ID and User ID. The client ID is a combination of a unique random number and the first timestamp...
Google Tag Manager Shopify Installation Guide - Learn about google tag manager Shopify installation through this easy to understand step by step guide.
Conversion Probability in Google Analytics Explained - Learn all about conversion probability in Google Analytics. Learn about 'Conversion Probability dimension’, 'Conversion Probability buckets’ and 'Average % Conversion Probability metric...
Introduction to Machine Learning in Conversion Optimization - In this article I will show you the various applications of machine learning in conversion optimization which will help you in understanding, how machine learning can be used to maximize conversions. 
Best Google Analytics Shortcuts: Tricks, Tools & APIs to Save Time - Learn the tips, tricks & shortcuts to use Google Analytics more efficiently. Learn about Built-in Keyboard Shortcuts, REGEX to filter data, GA APIs..
Content Grouping Google Tag Manager – Setup Tutorial - Learn to set up content grouping in Google Analytics via GTM through the Content Grouping Google Tag Manager Setup Tutorial.
Content Grouping in Google Analytics – Tutorial - Learn all about Content Grouping in Google Analytics. Learn to create content groups. Learn about ‘Unique views’ metric for content group.
GDPR for Marketers and Web Analysts - What Does the GDPR mean for Marketers and Web Analysts? In following cases you are knowingly/unknowingly processing personal data of data subjects esp. EU citizens
Google Analytics Debugging via Fiddler - Learn to debug/fix Google Analytics tracking issues by using a tool called Fiddler. Learn to read Google Analytics & Universal Analytics Tracking beacons.
Data Driven Attribution Model in Google Ads Tutorial - Learn all about Data Driven Attribution Model in Google Ads (Google Adwords). This model uses conversion data from your Google Ads account to determine how people searched for your business and then turned into customers.
Session Quality in Google Analytics Explained - Learn all about session quality in Google Analytics. The 'session quality' can either refer to the 'session quality report' or 'session quality' dimension in GA.
Segment vs Google Tag Manager (GTM) - Segment vs Google Tag Manager - Unlike GTM, Segment can be much more easily used to route data between multiple data sources.
Google Tag Manager Alternative – Segment - Why do you need Google Tag Manager alternative? As long as you use GTM you would need to manually carry out ETL functions for each tracking requirement, for each data source, and for each destination.
Eight false beliefs that stop you from becoming an expert (the mindset training) - Following are the false beliefs that I have discovered over the years through my own experience and through feedback from countless people on my blog posts, books and courses.
Filter Verification in Google Analytics – Tutorial - Learn the 8 Steps process to correctly testing a filter in Google Analytics. Learn about Google Analytics built-in verification tool & its limitations.
Understanding Google Analytics Timezone, Time of Day, Traffic by Hour - Understand Google Analytics Timezone. Learn to evaluate GA traffic data by time of day and by Hour. Google Analytics report on ‘time’ in the ‘timezone’ configured for your GA property.
Google Analytics IP filter not working? Here is how to fix it - Google Analytics IP filter not working? If you are currently facing this problem then follow the steps below: Step-1: Check your current IP address..
Google Analytics ipv6 vs ipv4 – Exclude Internal Traffic - Learn to exclude internal traffic via Google Analytics ipv6 filter. IPv6 (or Internet protocol version 6) is designed to replace IPv4..
How to block Google Analytics Internal Traffic - Learn to block Google Analytics Internal Traffic (i.e. the traffic from employees working from home or office). Install Google Analytics Opt-out Add on..
Blueprint for Google Analytics Implementation - Use this blueprint to implement any type of Google Analytics implementation whether it is event tracking, ecommerce tracking or custom dimensions.
How to use Funnels for your Facebook Ad Campaigns - In this article i will show you how to use funnel pages for your Facebook ad campaigns.
How to reverse transaction in Google Analytics for gtag.js and analytics.js - Learn to reverse transaction in Google Analytics for gtag.js and analytics.js through this easy to understand step by step guide.
facebook.com Referral Traffic in Google Analytics Explained - Understand facebook.com Referral traffic in Google Analytics. Learn about Link Shim referrers. Understand difference between l.facebook.com & lm.facebook.com
Web Analytics Tool Box from OptimizeSmart - In this article I have shared the web analytics tools, that I use and recommend.
Google Tag Manager Workspaces Tutorial - Learn all about Google Tag Manager Workspaces through this easy to understand guide. A workspace is a container draft. When you create a new workspace in GTM, you are in fact creating a new container draft.
Power BI Google Analytics Tutorial – Visualize GA Data - Learn to visualize Google Analytics data via Microsoft Power BI through the Power BI Google Analytics Tutorial. Power BI can be connected to various data sources including ‘Google Analytics’.
Understanding Google Analytics Product Data Import - Learn about Google Analytics Product Data Import feature and use it to correctly install enhanced ecommerce tracking.
Facebook Pixel vs Google Analytics Data Discrepancies - Learn about the Facebook pixel vs google analytics data discrepancies. Following are the top reasons, why your Facebook and Google Analytics do not match:
If you take this one risk then be prepared to lose it all - If you take this one risk then be prepared to lose it all.
Top 10 KPIs for SEO - Have you ever wondered which are the most important internal KPIs you should be tracking for SEO and any other online marketing campaign?
Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics - Learn to track Facebook 'likes' & 'unlikes' in Google Analytics. Learn to install Facebook JavaScript SDK. Learn about Facebook Social Interactions Tracking
Google Analytics Javascript Tutorial - Learn all about the google analytics javascript through this exhaustive tutorial. Learn to diagnose tracking issues. JavaScript is the most useful programming language for a web analyst.
Why your website conversion rate is destined to remain poor - 70-80% of your website visitors will abandon your shopping cart today. It is inevitable. Only around 20% will make a purchase, the rest 80% with abandon the checkout. So the question is, what you are going to do about that. Will you let them go, just like that and instead focus on bringing more new traffic to your website?
Using Enhanced Ecommerce segments for Remarketing in Google Analytics - Learn to use Enhanced Ecommerce segments for creating Remarketing audience in Google Analytics.
Setting up Data Driven Attribution Model in Google Ads (Adwords) - Learn to correctly set up Data Driven Attribution Model in Google Ads (Google Adwords) and optimize your ad campaigns using predictive algorithms & automated bidding.
Send Facebook Pixel Purchase Event via Google Tag Manager - Learn to send Facebook pixel purchase event via Google Tag Manager (GTM) data layer. Learn to track the sales generated on your website by Facebook users.
Mastering Data Reporting via Data Storytelling - Data Storytelling is a mechanism used for sharing ‘knowledge' in the most engaging, memorable, and persuasive way possible. When you add ‘narrative’ to ‘data’ and ‘visuals’ it becomes a ‘data story’.
Understanding Triggers in Google Tag Manager - Trigger Events A trigger event is one of the conditions when the trigger should fire/execute. Following are the various events when a trigger can be fired: #1 Pageview – fire the trigger on pageview #2 Click – fire the trigger when a click event occurs. #3 Form – fire the trigger when the form submit […]
Learn to Correctly Track Facebook Referral Traffic in Google Analytics - Learn to correctly track Facebook Referral traffic in Google Analytics by using custom channel grouping .
Keyword Research for e-commerce websites – Tutorial - Learn to do keyword research for e-commerce websites. Determine how people describe your products both online and offline.
Understanding measurement protocol validation server - Learn to validate protocol hits by sending them to the measurement protocol validation server.
Sending ecommerce data via measurement protocol in Google Analytics - Learn to send ecommerce data via measurement protocol in Google Analytics. In Google Analytics, the ecommerce data is made up of transaction data and item data.
Sending campaign data via measurement protocol in Google Analytics - Learn to send campaign data via measurement protocol in Google Analytics.
Sending pageview data via measurement protocol in Google Analytics - Learn to send pageview data via measurement protocol in Google Analytics.
Cross-Device Reports in Google Analytics for User ID View - Understand cross device measurement through Google Analytics cross device reports in User iD View: Device Overlap, Device Paths & Acquisition Device reports
Introduction to Google Analytics Commands - In order to set up / debug Google Analytics implementation whether it is ecommerce or cross domain tracking you need to understand what these commands are.
Bounce Rate Optimization in Google Analytics – Complete Guide - If people are not sticking around your website then it is highly unlikely that they will make a purchase or complete any other conversion.
Google Analytics Setup Checklist - This checklist / interactive tool can help you greatly in setting up your Google Analytics account pretty fast.
How To Use In Page Analytics via Google Page Analytics Extension - Learn to correctly use in page analytics in Google Analytics via Google Page Analytics Extension. Through 'In-page Analytics' you can determine how users interacted with your website.
Understanding and Improving Ecommerce Products Sales via Google Analytics - When it comes to understanding your ecommerce clients, you need the following information: #1 Geographic data of your best ecommerce clients #2 Demographic data of your best ecommerce clients #3 Psychographic data of your best ecommerce clients #4 Understanding of the behaviour of best clients #5 Understanding of, how your best clients are being acquired […]
How Google identifies and measures social media engagement - A long time ago, in a galaxy far, far away, there exists a social media analytics company called ‘PostRank‘. It was launched in mid-2007 and was acquired by Google in June of 2011. PostRank Analytics was one of my favorite analytics tools and I used this tool almost as long as it was available to publishers. […]
Social Interactions Tracking in Google Analytics – Tutorial - Social Interactions tracking in Google Analytics is the measurement of the social interactions like Facebook likes, Twitter tweets, Twitter follows etc
A/B Testing vs Usability Testing. Which one is better? - A/B Testing vs Usability Testing. Which is the better conversion optimization technique? A/B tests are carried out to measure users’ preferences. Whereas usability tests are carried out to measure users’ behavior.
Dealing with Google Analytics Refund – Reverse Transaction - Learn to deal with Google Analytics Refund. Issue partial and full refunds. Learn all about reversing transactions in GA.
Website errors that kill your conversions and how to fix them - “79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again” – Source: Akami “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.” – Source: Kissmetrics “Even trivial website errors (like […]
Page Tracking in Google Analytics – ga send pageview - Learn about Page Tracking in Google Analytics - ga send pageview
Analytics.js – The Google Analytics JavaScript Library – Tutorial - Analytics.js is the Google Analytics JavaScript library which is used to implement ecommerce tracking, cross domain tracking or any other type of tracking on your website
Google Analytics Sessions Tutorial - Learn all about Google Analytics sessions. How a GA session is defined, how to choose session length, forcing a session to start and end...
WordPress Speed Optimization Tutorial - Learn to increase the website speed through WordPress Speed Optimization Tutorial. Learn to reduce the Javascript execution time for your website.
What I learned from trying to fix ghost referrer spam in Google Analytics - Failure is a great teacher, and I think when you make mistakes and you recover from them and you treat them as valuable learning experiences, then you’ve got something to share. – Steve Harvey This is one of those situations where I have something valuable to share, not because I succeeded, but because I failed. […]
Enhanced Ecommerce Tracking via Google Tag Manager - Learn to implement Enhanced Ecommerce Tracking via Google Tag Manager.
How to grow your blog to more than quarter million visitors a month - Why grow your blog? A blog is the best tool to generate free organic traffic for your website. While this traffic is not exactly free, in the long run it is pretty much close to free. Because once you publish an article, it exists on the internet as long as it can be found by […]
How to Remove WordPress Malware – DIY Security Tutorial - Learn to find and remove WordPress malware yourself through this easy to follow step by step guide.
One Tip That Will Skyrocket Your Analytics Career - I don’t use the word ‘skyrocket’ lightly, and yes this is not just a clickbait title. Though it is a clickbait title. I’ll just admit it. The marketer inside me could not resist the temptation of using clickbait. In the next few minutes, I will prove to you how my one tip will completely change […]
Advanced Conversion Funnel Analysis via PadiTrack -     Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottomline then your cost per acquisition will remain high and […]
How to do ROI Analysis in Google Universal Analytics -     Index Requirements for ROI Analysis in Universal Analytics Introduction to Cost data Introduction to Data Set Introduction to Data Set Schema Importing cost data in Universal Analytics via Data Sets Tag all of your marketing campaigns Collect cost data. Create data set and define data set schema. Format your cost data. Upload the […]
Advanced Google Analytics Tracking – HTML DOM – Tutorial - Learn the advanced Google Analytics tracking through HTML DOM (Document Object Model) and track anything that can be connected to the internet.
Phone Call Tracking and ROI calculations – Champion’s Guide -   I love phone call tracking simply because it gives me a break from the regular tracking I do through Google Analytics and other similar tools. If you have been in the field of digital marketing as long as me (almost a decade), you tend to get bit bored looking at the same metrics over and […]
10 Techniques to Migrate from Data-Driven to Data-Smart Marketing - In the next few minutes, I will show you ten different techniques that will help you in migrating from being data-driven to being data-smart. I will also prove it to you how being ‘data-smart’ will give you an edge over your competition. Don’t get me wrong. There is nothing wrong with being data-driven. It is still better than […]
Facebook Analytics Tutorial - I recently came across a new tool called FanPageKarma. Through this tool you can do really in-depth analysis of your Facebook Fan page. I liked this tool so much that I thought it is worth writing about it. Once you understand the capabilities of this tool you will make Facebook Insight your secondary tool. It […]
Data-Driven or Data-Blind and Why I Prefer Being Data-Smart - “Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about that? Because I often see them saying something like: “do you have data to back up this claim?” While […]
The Guaranteed Way to Sell Conversion Optimization to Your Client - Many people struggle with selling conversion optimization to their client/boss. This is because they are not able to convince why ‘conversion optimization’ is worth the effort and deserve dedicated resources (time, budget, professionals, etc). To be honest, no amount of words, testimonials or case studies are going to help you much in selling conversion optimization. […]
How to find ecommerce clients and improve bottomline - Learn how to find ecommerce clients and improve your business bottomline and sales. When it comes to understanding your ecommerce clients, you would need the following information:
Improve bottom line through these growth strategies - Following are the seven powerful growth strategies to improve bottom line of a business. Focusing on top-line growth is hurting your business
How to Use Agile Analytics to Quickly Solve Your Conversion Problems - ‘Agile’ is the ability to move quickly and easily. In analytics, agility is the ability of an analyst/analysis to adapt rapidly and cost efficiently in response to changes in the marketing environment. The aim here is to conduct a very focused analysis, quickly deliver recommendations, and rapidly deploy implementation of recommendations to solve conversion problems. […]
Google Analytics Traffic Acquisition Tutorial - Learn to get the most out of the Google Analytics reports through the Google Analytics Traffic Acquisition Tutorial. Understand Visitors’ demographic, Behavior and Site Stickiness.
How to create a marketing strategy & also analyze it - FAQ: How to create a marketing strategy. Use 5W1H (‘why’, ‘what’, ‘who’, ‘where’, ‘when’ and ‘how’) to create and analyze a marketing strategy.
Optimizing Contents for Sales and Conversions through Profit Index - One of the most important and yet not so obvious difference between a low converting website and a high converting website is the volume of profitable contents on the site. Profitable content is that content which add value to the business bottomline. You can determine such contents on your website by creating and analyzing the […]
Advanced Twitter Analysis in Google Analytics - Imagine you can tie every Twitter click, tweet, and follower to sales and conversions. Well, this is what I am going to do in this post. In the next few minutes, I will show you how to determine the Twitter followers which send maximum conversions and orders to your website. I will tell you how to […]
2 Powerful Reasons You Should STOP Doing CRO Right NOW - One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web-based business. But as odd as it may sound: CRO has always been the sub optimal way of optimizing your business performance. Many analysts are familiar with […]
High Level Search Marketing Optimization in Google Analytics - Get to know the five data drill downs which can help you immensely in optimizing your marketing campaigns, products and eventually sales. The majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in an increase in sales of […]
Google Analytics Not Provided Keywords Analysis – Ultimate Guide - Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact of ‘not provided’ keywords on various marketing channels. We should also embrace this fact that one […]
How to set up measurable objectives for a business - Learn to set up measurable objectives for a business by translating business objectives into measurable goals.
Measuring Content Marketing Success in Google Analytics - This article is in the conjunction with the article: How to measure the ROI of Content Marketing where I have outlined the definition of great contents and how this greatness can be measured in monetary terms. I would strongly suggest you to read that article first (if you have not already) to get the most […]
Tracking the performance of Google Analytics Keywords - Learn to track the performance of Google Analytics Keywords via pivot tables. Learn to do the keyword performance analysis via Excel.
How to measure the ROI of Content Marketing - What makes content great? Is it the uniqueness, informativeness, visual appeal, social shares, tons of backlinks or all of the above? If you think that the greatness of contents can’t be measured and the definition of a great content is subjective then I strongly suggest you to reconsider your views esp. if the contents you are […]
60+ Content Ideas and Development Tools you Must be Using - Following is a list of tools I have curated over the years. Through these tools you can get tons of content ideas. You can create every possible type of content from graphics, illustrations, slide show to applications and videos. Note: For a list of SEO Tools, check out the SEO Toolbox and Link  Building Toolbox […]
Conversion Funnel Optimization through Paditrack - To segment and test funnels I have been using a special tool called PadiTrack for the last few years.  Sorry for writing about it so late. This tool pulls the data directly from your Google Analytics account and is 100% free to use. I rarely look into the funnel visualization reports of Google Analytics. This […]
Link building outreach – Follow these 7 golden rules before you ask - Acquiring links is not easy and it becomes even harder when you don’t know the person you are asking from. In link building, the majority of the time we ask strangers to help us. And I think this is the main reason of poor conversions /responses we get when we outreach for links.  Strangers generally […]
4 Divine Rules for Link Building Outreach - My heading may sound a bit of overstatement but once you will go through this post, you will understand that why these rules are so important if you wish to achieve a high success rate in your link building outreach and life in general. Rule-1: Understand People or die trying it The ability to understand […]
4 Simple Tricks to Get Anything Done in SEO - All businesses small or big understand the language of £££ and profit more than anything else. So if you tell them how your strategy/suggestion is going to help them in generating revenue, they will listen. But if you tell them how your strategy will help them in their SEO, they may listen. Getting things done […]
Automating and Scaling Keyword Research through SEMRush - Today I would like to introduce you to a keyword tool which is truly a gem for any SEO and keyword junkie. Meet SEMRush. The kind of tasks it can perform in keyword research and competitive analysis is truly outstanding and I am just plain lucky to find this tool. Within a few minutes of […]
SEO Generalist or Specialist – Which is better? - Last week I read the post: The New SEO Process (Quit Being Kanye).  This post reminded me of an old post by Rand: The Responsibilities of SEO Have Been Upgraded.  Both of the posts talk about how different elements of inbound marketing impact SEO and the new roles of SEOs. These are great posts no […]
How to Use Web Analytics 2.0 to Improve Your Conversions - You all have probably heard of web analytics 2.0 at some point in your life and thought what it is all this about and how it can help me? In case you don’t know, web analytics 2.0 is a term coined by the world-famous analytics guru ‘Avinash Kaushik’ in 2007 when his articles used to […]
Link Building Tool Box – Productivity on Steroids - Only after compiling this mega list did I realize how many tools I use on a daily/weekly basis just for link building.  I have mainly listed those tools which I use often and which are free to use. I keep adding/removing tools as I find better alternatives. If you think a tool is worth listing […]
Data Visualization for Analysis of SEO Campaigns – Tutorial - In an ideal world of analytics there will be no tables and mountain of text, just charts and graphs through which you can visualize patterns and trends in data and take decisions which are beneficial both for your company and clients. This post is an attempt to get one step closer to achieve this ultimate […]
12 Link Building Tips -   ‘Time‘ is such an important factor in the Link building process, yet many SEOs fail to take it into account while talking about link building tactics. Build relationships with linking partners, develop kick-ass contents, become a thought leader in your field and you shall get links. Yes, true, but when? There is no definite answer. […]
How to create your own Backlink Auditing Tool -   If you analyse the performance of SEO Campaigns then this tool is going to help you a lot. It is a tool designed to automatically segment the back link profile of any website into following types of links: 1. Articles links – These are mainly the back links from article directories. 2. Blog links – […]
Link Building through Blog Themes Sponsorship – Complete Guide - If done right, sponsoring a WordPress/blogger theme (template) can become a powerful link building tool, a tool that can automatically keep building links for you for the foreseeable future. This type of one-time investment can fetch you hundreds and even thousands of backlinks from a large number of unique root domains provided you pick up […]
Learn to Automate Event Tracking in Google Analytics - Do you like automation? I do. It speeds up my work. In the next few minutes I will teach you how to automatically track file downloads, email clicks and external links across a website of any size with very little work from you or your developer and that too FREE of cost. But first, the […]
Data Scraping for SEO and Analytics – Tutorial - Web scraping or web data scraping is a technique used to extract data from web documents like HTML and XML files. Data scraping can help you a lot in competitive analysis as well as pulling out data from your client’s website like extracting the titles, keywords and content categories. You can quickly get an idea of […]
Title Tags Best Practices -   Let me tell you one little secret. Google can and is making changes to your title tag to make it relevant to the search query. Not always but can quite often. For e.g. Search Query – seo tools seomoz Page URL– https://www.seomoz.org/seo-toolbar Title – SEO Toolbar for Firefox & Chrome | Download the Free […]
10 golden rules to manage your PPC campaigns - #1. Never run PPC campaigns without a “great” understanding of your client’s business & goals Nothing can be more damaging to your PPC optimization than this. Make sure that you fully understand the client’s business, products/services and the target audience. Because if you don’t, you will target wrong keywords, you will create ad copies which […]
Your SEO strategy is incomplete without PPC - Google has begun working to encrypt all searches, even for those users who are not logged into Google. This means little to no keyword data for you unless, of course, you use PPC. You can get away without coding. But you can’t get away without PPC anymore. Your SEO strategy is incomplete without PPC as […]
How To Do Keyword Research for SEO on a Large Scale - Enterprise SEO is different from regular SEO in that every step you follow in your SEO process is scalable and is largely automated to reduce the turnaround time (time required to do SEO and produce results) of an SEO project. By the time you have read this post, you should be able to do competitive […]
12 SEO Myths and Facts You Must Know - Whether you are an in-house SEO or an agency, if you don’t have strong proofs/examples to back up your suggestions then you will have a hard time getting them implemented.  This means your 80 pages long SEO audit report can end up gathering dust in some file cabinet in a remote area of your client’s […]
6 Cool Link Building Tips for an Ecommerce Website -  Getting links for an ecommerce site is a SEO nightmare. Nobody wants to link to a page that sells products. But what if your product page is much more than a simple product page. Following are some practical tips to help you in your link building: 1. Make a really cool website Make your ecommerce […]
10 Powerful Tips to Leverage Content Theft - Content theft has been a real pain in the butt for webmasters/bloggers for as long as the web has existed. There is no foolproof way to stop content theft and it can even become detrimental for the original source when it gets outranked or filtered from Google for its own contents. So what can you […]
Image optimization tips that will help you tons - Make all of your images load faster 1. Since site speed is now a ranking factor, it is also going to help you with your overall site ranking. Select the right image file format. Don’t use GIF file format unless your image is an animation. Use PNG file format instead. This is because the size […]
Google Analytics Rank Tracker - Recently Mike Pantoliano (mikecp) of distilled wrote a post How to Turn Google Analytics Into Your Own Rank Tracker Using Custom Variables on the Seomoz blog. This post is certainly not for the average Joe in analytics. Besides the basic knowledge of coding, you must know how to customize your Google Analytics tracking code (without […]
Why you get ripped off over and over again by a SEO - While you are reading this article, there is someone, somewhere getting ripped off by some dodgy/dishonest SEO professional/agency. If you, as an SEO professional, wonder why so many dodgy SEOs take away your business then this article is for you. If you as a webmaster/business owner wonder why you get ripped off over and over […]
Users Engagement Strategy – Basic Courtesy - Basic courtesy goes a long way and there is no denying this fact. Showing courtesy starts with your first interaction with the client. Following are a few tips to keep in mind: Be very polite while answering your prospect’s query. If you are using a text messenger, then write complete sentences while answering. Don’t use […]
Google Search Operators & Search Engine Queries list - The internet's most exhaustive list of search engine queries for link building and outreach.
Pocket Guide to Do It Yourself Usability Testing - Usability testing is a technique which is used to evaluate website usability i.e. how easy it is for the visitors to use your website. This technique should not be confused with website accessibility which measures how accessible your website is to search engine crawlers like Googlebot. This technique should also not be confused with A/B […]
AIDA Communication Model and Conversions - The AIDA communication model is generally used to write sales copy. But it can also be used to optimize a website so that it works for your business. Through this model, you can determine up to which extent your website is user friendly. In AIDA: Get the attention of your visitors as soon as they […]
Smart SEO Formulas - 1. Keyword CTR (Click through Rate) = No. of times your ad/search engine listing is clicked/ No. of times your keyword is searched. For e.g. Let say your search listing on Google was clicked 2 times when the keyword ‘event management courses’ was searched 48 times. So CTR of the keyword ‘Event Management Courses’ =2/48= […]
Anti Defamation Clause – Protect your Reputation - Disclaimer: I am not a lawyer. My post should not be considered a substitute for legal advice. Use your own discretion. Recently I have added a new clause to my service contract. The clause is to protect me from ‘libel’ and ‘slander’. Libel is defamation done through written words and ‘slander’ is defamation done through spoken […]
How to Create RSS Feeds - What is RSS? You may have been hearing about RSS for ages. But can you define it? RSS stands for ‘Really Simple Syndication’. It is an XML-based data format that is used to syndicate (i.e. contribute) the contents of a web page, especially dynamic web pages. What is an RSS feed? An RSS feed is […]
ROI, Conversions and You - Clients often talk about ROI and conversions. SEOs also talk about them to fetch projects and entice clients. But there is a difference between how the two groups look at ROI. For clients ROI means ‘dollar returns’, for SEO it means quality and volume of traffic. Some SEOs upsell themselves by promising ROI in ‘dollar […]
htaccess Tips and Tricks - How to apply 301 from one file to another file Step 1: Add following code in your .htaccess file: Options +FollowSymLinks RewriteEngine on Redirect 301  /file1.html   https://www.mywebsite.com/file2.html The above code will permanently redirect file1.html to file2.html. So whenever a search engine or a visitor will look for file1.html, he will automatically be redirected to file2.html. […]
Copyright, Patent & Trademark – 20 Things you must know - 1. What does copyright protect? Copyright protects: Literary work (article, essay, book, poem, etc) Dramatic work (drama, play, movie, TV serial, etc) Musical work (songs, lyrics, etc) Artistic work painting, drawing, diagram, computer software, etc) 2. What doesn’t copyright protect? It doesn’t protect: Ideas, facts, methods of operations or system of operations Name, words, phrases, […]
How to develop relationship with potential linking partners - This post is in conjunction with my post Link Building Pyramid – Hierarchy of Link Building Needs. I strongly suggest you read it for a better understanding of my following post. In link building, PR (public relations) plays a very important role. Say you have a website A. You wrote a very good article and post […]
CAN SPAM Act – E-Mail Marketing the Inside Story - 1. Spam is spam I would like to clear the definition of spam here. Any unsolicited commercial message is spam. Even if you send such messages to your friends, family members, or subscribers, you are spamming them. They just don’t report you or opt-out because of the special relationship they share with you. Some businesses take […]
How to Optimize for Local Search - This blog post is an attempt to rank high both in Google Local Business Listing (LBL) and regular web results. For LBL listing first register your website with Google Local business listing, Yahoo Local business Listing, and Bing Places for Business listing. I have used Google as an example because it has more than 80% […]
Value of a back link – deep analysis - Before you decide to get a link from a site, evaluate the value of the linking page and the linking site. I have found 10 factors that can help: 1. Page rank of the potential linking page and the linking site Although page rank is not the most important factor to consider, I started with […]
SEO Contract Template – Reporting terms of agreement for SEO company - Use this easy to understand Sample SEO Contract Template to safeguard your interests as a SEO consultant/company. SEO Contract Template - Reporting terms of agreement for SEO company
Link Building Pyramid – Hierarchy of Link Building Needs - “Link-worthy content is the last thing you need to get links.” As SEO we all know how hard it is to get quality links for our sites. Link acquisition becomes even more difficult when we don’t follow any formalized process. This blog post is an attempt to develop that formalized process and to make our […]
How to Charge for Managing SEO Campaigns - How much you should charge from your client once you have interviewed them and understood their advertising objectives and other requirements? Your SEO campaign pricing can depend upon the following factors: Competitiveness of the client’s industry Current ranking potential of the client’s site Size and complexity of the client’s website Resources required to achieve marketing […]
Link Building through Guest Blogging - Guest blogging is one of the best ways to get relevant backlinks with the desired anchor text.  It also helps in getting traffic, subscribers, and building authority in your industry. The first step in guest blogging is to find blogs that accept guest posts. The following are few advanced search operators which can help you […]
SEO Services Contract – 9 Life Saving Disclaimers for SEOs - The following are the key points that you must highlight while contracting with your clients. Even if they are already mentioned somewhere in your contract, you must reinforce them verbally to save yourself from a lot of future disagreement, conflicts, unrealistic expectations, and other troubles: Disclaimer-1: SEO is not a one-time activity like website development. […]
SEO Service Contract – Learn to write it. - If you are a SEO company/consultant then it is important that you safeguard your interest by entering into a legally binding agreement (also known as contract) with your client. The following are some important tips to consider when you and your lawyer sit to write a contract: 1. Details of the parties entering into a […]
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