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What is unassigned traffic in GA4 and how to fix it - Unassigned traffic in GA4 (Google Analytics 4) refers to the website traffic that is not attributed to any specific channel group (like organic search, paid search, referral, direct etc.).

Google Analytics Channels, Source and Medium explained – GA4 - Learn all about Google Analytics Channels, Source and Medium in GA4. Learn about organic search, paid search, direct traffic. Learn about channel grouping.

How to Track Phone Calls in Google Analytics 4 – Call Tracking Tutorial - Learn how to track phone calls in Google Analytics 4 (GA4) through this call tracking tutorial. Learn to track phone call leads. Learn all about phone call tracking.

How to remove (other) in GA4 reports and avoid Cardinality - Learn to remove (other) in GA4 reports and avoid Cardinality. Google defines the cardinality of a GA4 dimension as the total number of unique values assigned to the dimension.

Checklist for conducting Social Media Strategy Audit - Use the checklist for conducting Social Media Strategy Audit. Determine how a business is currently using social media and how it should be using social media to get the highest possible return on its investment.

How to Exclude URL Query Parameters in Google Analytics 4 - Learn to Exclude URL Query Parameters in Google Analytics 4 (GA4) through this step by step guide.

GA4 Migration Guide – Learn to upgrade to GA4 from GA3 via checklist - This GA4 migration guide will teach you how to upgrade to GA4 from GA3 (Universal Analytics) via checklist. Learn to setup GA4 step by step.

Google Analytics GDPR Compliance Checklist – GA4 - Follow the Google Analytics GDPR Compliance Checklist (includes GA4) in 2023 to become GDPR Compliant. 1) Do a full audit of your website and analytics setup. 2) Do not enable ‘Google Analytics Advertising Features’ if you don’t need it.

How to view full page URLs in GA4? - If you want to track the traffic to various subdomains in GA4, you must be able to view full page URLs in GA4 reports. Follow the steps below: Login to your GA4 property and then click on the ‘Explore’ link

GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial - Learn to set up Google Analytics 4 ecommerce tracking via Google Tag Manager (GTM). Get the FREE ebook on Google Analytics 4 (50+ pages).

Why is direct traffic increasing and how to fix it in Google Analytics - The following are the top reasons why direct traffic is increasing in Google Analytics. 1) One or more URLs of your marketing campaigns are incorrectly tagged.

Here is Why Conversion Volume Optimization is better than CRO - Conversion volume optimization (CVO) is a web analytics term coined by yours truly which focuses on optimizing conversion volumes than the conversion rates.

Google Analytics 4 Regex (Regular Expressions) Tutorial - Learn to use Google Analytics 4 Regex (Regular Expression). By default, the GA4 property uses fully matches regex. If you want to use partially matches regex in GA4, you would need to use metacharacters.

Google Data Studio Tutorial 2023 with FREE PDF ebook – Looker Studio - In this Google Data Studio (Looker Studio) Tutorial, you will learn about data sources, data connectors etc. Get the free PDF ebook on Google Data Studio (Looker Studio) (50+ pages)

Google Analytics Career Path – How to Become a Web Analyst - Google Analytics Career Path: "How to Become a Web Analyst", "where to start", "Which books to read"...Learn from the top Industry experts in the field of Digital Analytics.

Google Analytics Tutorial 2023 – With Free PDF E-Book - Google Analytics Tutorial 2023 - With Free PDF E-Book. Table of Contents 1) Getting Started with Google Analytics 2) "How to” articles on GA 3) Specialised Tracking

GA4 filters – Understanding data filters in Google Analytics 4 - The GA4 filters are used to include or exclude certain event data. They are configured at the property level. These filters are applied to the event data from the date of creation and do not work retroactively.

GA4 Form Tracking via Google Tag Manager - Learn to set up GA4 form tracking via Google Tag Manager. Learn to test form tracking. See the form tracking data in GA4 (Google Analytics 4) reports. Learn to track forms via the GA4 user interface.

Guide to BigQuery Cost Optimization - Guide to BigQuery Cost optimization. Google BigQuery can get expensive pretty fast if you are dealing with terabytes or petabytes of data every day and you do not construct your queries properly or pull too much data too frequently.

How to track web pages with zero traffic in Google Analytics - In this article, I will show you how to track web pages with zero traffic in Google Analytics 4 (GA4) and Universal Analytics (GA3). Almost every web page on your website got traffic at some point in its lifetime.

How to track email campaigns and traffic in GA4 - Learn to track email campaigns and traffic in GA4 (Google Analytics 4) through this step by step guide. To conduct email traffic analysis in GA4, we will create a new exploration report from scratch. This new report would have nine tabs.

How to track outbound links in Google Analytics & GA4 - Learn to track outbound links in Google Analytics and GA4 with or without Google Tag Manager through this step by step guide. To track outbound links using GTM you would need to do the following: a) Create auto event variable b) Create a trigger

GA4 Form Interactions Tracking – Enhanced measurement - Through the GA4 form interactions tracking feature, you can track form submissions in your GA4 property without any additional code or tagging.

How to advertise on Facebook for FREE with unlimited budget - You can realistically advertise on Facebook or any other marketing platform (like Google Ads, Twitter etc) for FREE as long as you focus on optimising this one metric

GA4 Site Search – Tracking Site Search in Google Analytics 4 - Through GA4 site search feature you can determine the search terms used by your website visitors to find information on your website.

Top 20 reasons why people misinterpret data and reports - Following are the top 20 reasons why most people misinterpret data and reports: 1) Lack of context - Different people analyze and interpret the same data/chart differently.

Self-referral Google Analytics 4 – Referral exclusion GA4 - Self-referral Google Analytics 4 - Learn all about fixing self-referral issues in GA4. Learn about referral exclusion via the 'List Unwanted Referrals' GA4 feature.

GAIQ (Google Analytics Individual Qualification) Exam (GA4 Certification) - Complete guide to passing the GAIQ (Google Analytics Individual Qualification) Exam for both Universal Analytics and GA4. Get GA4 Certification + FREE GAIQ Ebook (62 pages)

Understanding Event Parameters in Google Analytics 4 (GA4) - Learn all about Event Parameters in Google Analytics 4. Get the FREE ebook on GA4 (50+ pages). Event parameters provide additional information about an event that is sent along with the event.

How to improve data reporting skills – FREE Training - Data reporting is all about interacting with people and getting your recommendations implemented in a timely manner. What data reporting is not really about, is creating fancy charts and tables and/or stoning the innocent (the non-geeky people) with industry jargon.

utm_source, utm_medium, utm_campaign Parameters – GA4 (Google Analytics 4) - Learn all about utm_source, utm_medium, utm_campaign, utm_content and other utm parameters in Universal Analytics (GA3) and Google Analytics 4 (GA4). Learn to use campaign URL builder.

Organic Search Traffic Analysis in GA4 – Complete Guide - In order to conduct organic search traffic analysis in GA4, we are going to create a new exploration report from scratch. This new report would have nine tabs.

Google Analytics 4 Averages – Learn to Analyze & Report above Average - Learn to analyze and report above Google Analytics averages. We need to stop being obsessed with all the metrics which are ‘average' and take the insight they provide with a huge grain of salt.

Predictive Analytics & Marketing – The Next Stage of Business Optimization - Predictive analytics is an area of statistical analysis in which we extract information from data and then analyze it to identify patterns and make predictions about future outcomes/events. Predictive marketing is the application of predictive analytics in marketing. It can help you answer the following questions:

How to link Google Search Console to Google Analytics 4 (GA4) - Learn to link Google Search Console to Google Analytics 4 (GA4) through this easy to understand step by step guide. Through such integration, you can view the Google Search Console data (queries, landing pages) in GA4.

GA4 Conversion Rate – How to find it and use it - There are two types of GA4 Conversion Rate metrics available: 'User Conversion Rate' and 'Session Conversion Rate'. The user conversion rate is the percentage of users who triggered any conversion event.

How to grow your blog traffic to million visitors - Last Updated: December 17, 2022 Why grow your blog traffic? A blog is the best tool to generate free organic traffic for your website. While this traffic is not exactly free, in the long run, it is pretty much close to free. Because once you publish an article, it exists on the internet as long […]

How to backfill GA4 data in BigQuery - Learn to backfill GA4 data in BigQuery through this step by step guide. By backfilling GA4 data, you can get historical data in your BigQuery project.

How to backfill Google Analytics data in BigQuery - Learn to backfill Google Analytics data in BigQuery through this step by step guide.

Sending data from Google Analytics to BigQuery without 360 - Learn to send data from Google Analytics to BigQuery without 360 through this step by step guide. You can send GA data without using Google Analytics 360.

How to create a new BigQuery project - Follow the steps below to create a new BigQuery project with billing enabled. Once you have successfully created your Google cloud platform account, Google will automatically create a new project for you called 'My First Project'.

How to create a new Google Cloud Platform account - Follow the steps below to create a new Google Cloud Platform account with billing enabled. While logged into your Google account, navigate to Google Cloud Platform at...

BigQuery GA4 schema – Send Custom GA4 Data to BigQuery - BigQuery GA4 schema refers to the format and structure of the GA4 data and the Firebase data that is exported to BigQuery. Learn to send Custom GA4 data to BigQuery.

Google Analytics BigQuery Tutorial with Free PDF ebook - Google Analytics Bigquery Tutorial: What is Google BigQuery?, Advantages and Disadvantages of using BigQuery, cost of using BigQuery, how to use BigQuery...

How to Create Landing Pages Report in GA4 (Google Analytics 4) - Learn to create Landing Pages report in GA4 (Google Analytics 4) through this step by step guide.

How to segment GA4 data by data stream - Learn to segment GA4 data by data stream through this step by step guide. A data stream is a data source. When the data source is a website, it is called the web data stream.

events_ & events_intraday_ tables in BigQuery for GA4 (Google Analytics 4) - Learn all about events_ & events_intraday_ data tables in BigQuery for Google Analytics 4 (GA4). All the GA4 event data from the previous day(s) is available in the 'events_' data table.

How to create Google Ads report in GA4 (Google Analytics 4) - Learn to creae Google Ads report in GA4 (Google Analytics 4) through this step by step guide. A GA4 property does not provide any pre-built report to measure the performance of Google Ads.

Google Tag Manager Tutorial 2023 with FREE PDF E-Book - Get started with Google Tag Manager (GTM). Learn to use it through this step by step tutorial. Download FREE PDF e-book on Google Tag Manager (72 pages).

Google Analytics 4 Conversion Tracking Guide – GA4 Goals - Learn to track conversions in GA4 through Google Analytics 4 Conversion Tracking guide. A GA4 conversion (also known as a GA4 goal) on a website or app can be any crucial activity that is important to your business.

GA4 (Google Analytics 4) Conversion Paths Report in Attribution - Learn all about the GA4 Conversion paths report. This report shows users’ paths that lead to conversions under a particular attribution model and in a particular time period.

Advertising Snapshot in GA4 (Google Analytics 4) Attribution - Learn all about the Advertising Snapshot in GA4 attribution. The Advertising Snapshot is an advertising workspace in your GA4 property that gives an overview of your conversion performance and your customers’ purchase journeys.

GA4 (Google Analytics 4) Model comparison report in Attribution - Learn all about the GA4 Model comparison report. This report is one of the attribution reports in Google Analytics 4 which is used to compare different attribution models to each other. Such comparison is carried out to identify new optimization opportunities

Guide to Attribution Models in GA4 (Google Analytics 4) - Learn all about the Attribution Models in GA4 (Google Analytics 4): Cross-channel rules-based models, Ads-preferred rules-based model (Ads-preferred Last Click model), Data-driven attribution model.

GA4 Attribution Modelling Tutorial - Learn all about the attribution modelling in Google Analytics 4 through this GA4 attribution modelling tutorial. We use attribution modelling to understand and assign conversion credit to marketing touchpoints on a conversion path.

Google Marketing Platform Cost and is it Worth it? - What is the Google Marketing Platform cost and is it worth it? In the US, Google Marketing Platform will cost you at least $150,000 per year. You will be invoiced monthly for $12,500

Introduction To Google Marketing Platform - Google Marketing Platform is a set of tools through which you can access and manage all the analytics and advertising products from Google and that too from one centralized location.

How to Change Attribution Models in GA4 (Google Analytics 4)? - Learn to change Attribution Models in GA4 (Google Analytics 4) through this step by step guide. You can change attribution models through Advertising reports and Attribution Settings.

GA4 vs GA4 360 – Pricing, Limits, Billing and more - GA4 vs GA4 360 - 1) The GA4 standard refers to the standard/free version of the GA4 property. Whereas, GA4 360 refers to the premium/paid version of the GA4 property.

GA4 Firebase Integration – Correctly add App data streams to GA4 property - Learn to do GA4 Firebase integration through this step by step guide. Learn to correctly add mobile app data streams to your GA4 property.

Why Google Analytics and Shopping Cart Sales data don’t match and how to fix it - Learn why Google Analytics and Shopping Cart Sales data do not match and how you can fix this issue. Google Analytics and Shopping Cart Sales data don’t match

Using the GA4 Test Property – Testing Google Analytics 4 - Learn to set up GA4 test property through this easy to understand step by step guide. A GA4 test property is used for testing Google Analytics 4 configurations.

What is GA4 (Google Analytics 4) – The App+Web Property? - What is GA4 (Google Analytics 4)? It is the latest version of Google Analytics (formerly known as Apps+web). Get the FREE ebook on GA4 (50+ pages).

How to link GA4 (Google Analytics 4) with Google Ads - Learn to link GA4 (Google Analytics 4) with Google Ads through this step by step guide.

Roll up Property in Google Analytics 4 (GA4) – Tutorial - Learn to set up roll up properties in Google Analytics 4 (GA4). The roll up property is used to aggregate data from different websites into a single reporting view. It enables roll up reporting in Google Analytics.

Setting up Facebook Conversion API via Google Tag Manager (GTM) - Learn to set up Facebook Conversion API via Google Tag Manager (GTM) through this step by step guide. To mitigate some of the negative impacts of the IOS update, Facebook recommends that you use the Facebook Conversion API along with your Facebook pixel.

Google Analytics 4 Sub Properties Tutorial - A Google Analytics 4 Sub properties is like a typical GA4 property but it gets its data from another property (also called the source property). In other words, a subproperty inherits its data from the source property.

Why Google Ads and Google Analytics data don’t match & how to fix it - Learn why Google Ads (Adwords) and Google Analytics data don't match & how you can fix this problem.

How to track Facebook events via Google Tag Manager - Follow the steps below to track Facebook events via Google Tag Manager: Step-1: Navigate to your Facebook Events Manager:

How to send data from Facebook ads to BigQuery - Learn to connect, transfer and analyze data from Facebook ads to BigQuery step by step.

Use these 18 notification emails to double your customer lifetime value - Use these 18 notification emails to double your customer lifetime value.

Key Benefits of Using Google Analytics 4 (GA4) - Learn about the key benefits of using Google Analytics 4 (GA4).

What type of chart to use to compare data in Excel - One of the most frequently asked questions in data visualization is "What type of chart to use to compare data in Excel". Following are the best chart types for comparing data in excel....

KPI Meaning, Examples, Calculation & Dashboard Tutorial - This tutorial covers KPI meaning, KPI examples, KPI calculation and KPI dashboard. Learn to find good KPIs. Get the free ebook on KPI (32 pages).

Best Types of Charts in Excel for Data Analysis, Presentation and Reporting - Learn to select the best types of Charts in Excel for Data Analysis, Presentation and Reporting. Get the FREE ebook on "Best Excel Charts" (40 pages)

Google Analytics 4 Content Grouping – Create Content Groups in GA4 - Learn all about Google Analytics 4 content grouping. Learn to create content groups in GA4 through this step by step guide. A content group is a set of web pages that are based on the same theme.

Google Analytics Account Hierarchy (structure explained) - Learn about the hierarchy of google analytics account. Learn to correctly set up the Google Analytics account structure for Google Analytics 4 (GA4).

How to calculate your SEO ROI using Google Analytics - Learn to calculate your SEO ROI using Google Analytics. ROI is a very important metric, even more, important than sales or conversions. This is because it takes into account the cost of the investment.

Understanding Google Analytics 4 Sessions - The best way to understand Google Analytics 4 sessions is to compare them with Universal Analytics (GA3) sessions.

How to learn Google Analytics without a website - In this article, I will show you how to learn Google Analytics without a website. You can learn about both Universal Analytics and Google Analytics 4 without having your own website.

Google Analytics Cross Device Tracking Reports (without login) - Learn all about Google Analytics Cross Device Tracking Reports (without user login i.e. via Google Signals). Learn about Device Overlap report, Device Paths report, Channels report, Acquisition Device reports.

Is there a fast, easy and accurate solution for GA4 tag migration? - Last Updated: March 16, 2022 Google Analytics is soon changing for everyone. Especially since Google dropped the hammer on 14th October, 2020 regarding the launch of their all-new analytics property called Google Analytics 4 (GA4). GA4 is more forward-looking than UA. The new version is built with integral machine learning models, AI-based predictive data, and […]

User ID in Google Analytics Explained with Examples - Google Analytics User ID is a unique set of alphanumeric characters assigned to a user so that they can be identified across devices/ browsers and over the course of multiple sessions.

Google Signals in Analytics – Tracking users across devices without login - Google Signals is an upgraded version of Google Advertising reporting features through which Google Analytics can collect cross-device data from those website users who have signed in to one of their Google accounts (Gmail, Google+, YouTube, etc) and who have turned on ads personalization:

Cross Device Attribution Reports in Google Ads (AdWords) - Through cross device attribution reports in Google Ads (Google AdWords) you can determine, how customers used different devices to convert on your website.

What is Google Analytics Keyword Not Provided and how to unlock it - Google Analytics Keyword Not Provided is the keyword without 'keyword referral data'. The keyword referral data tells you which search term was used by a person to visit your website.

How to measure SEO in Google Analytics - You can measure SEO in Google Analytics via the following methods: 1) Use the Channels report to measure the performance of SEO traffic in Google Analytics.

How to correctly use referral exclusion list in Google Analytics - A referral exclusion list is the list of domains whose incoming traffic is treated as direct traffic (instead of referral traffic) by Google Analytics.When you add a domain to the referral exclusion list, people who arrive to your website from the excluded domain do not trigger a new GA session.

Google Analytics Subdomain Tracking Tutorial 2023 - Learn to track sub-domains through Google Analytics Subdomain Tracking Tutorial. Learn to set up sub-domain tracking via Google Tag Manager.

Content Marketing Analytics via Google Analytics - Learn to do Content Marketing Analytics via Google Analytics. Great content is a piece of content that is most frequently viewed prior to conversion(s) and/or transaction(s) on your website.

The impact of Apple IOS 14.5 update on Facebook Ads - Understand the impact of Apple IOS 14.5 update on Facebook Ads. Apple released IOS 14.5 on April 26, 2021, which requires all mobile apps in the App Store to show a prompt to users on IOS 14 devices.

Understand Session & Campaign Timeout in Google Analytics - Understand session and campaign timeout in Google Analytics. When does a default analytics session expire....

Tracking Google Analytics Paypal Referral and other payment gateways - Learn to track true referrals in Google Analytics when using PayPal and other payment gateways. Tracking Google Analytics Paypal Referral and other payment gateways

How to reduce Direct Traffic in Google Analytics? - Use the following methods to reduce direct traffic in Google Analytics: #1 Tag the URLs of all marketing campaigns. #2 Tag each marketing campaign correctly #3 Make sure all the pages of your website contain valid Google Analytics Tracking Code which fire on page load.

Causes of Sudden Spike in Direct Traffic in Google Analytics - Do you see a massive and sudden spike in direct traffic in GA4 and GA3 (aka Universal Analytics)? If yes then is it just a couple of days event or do you see a continued increase in direct traffic over weeks and months?

What is direct traffic in Google Analytics & why is it so high? - Direct traffic is that Google Analytics session (or visit) that starts without a referrer being passed by a user's web browser. This is the most accurate definition of direct traffic.

Understanding MCF Channel Groupings in Google Analytics - Last Updated: May 20, 2022 This article is in conjunction with the articles: understanding channels in Google Analytics and understanding channel grouping in Google Analytics The knowledge acquired through these articles will help you greatly in understanding the present article. So make sure you read them first if you have not already. In the present […]

Default and Custom Channel Grouping in Google Analytics Explained - Learn all about channel grouping in Google Analytics. Learn to create your own channel groups for advanced data analysis. Google Analytics default channel grouping, custom channel grouping Google Analytics

Why you may no longer need Google Tag Manager - Why you may no longer need Google Tag Manager? As long as you use GTM you would need to manually carry out ETL functions for each tracking requirement, for each data source, and for each destination.

How to name Facebook Ad Campaigns like a Pro - How to name Facebook Ad Campaigns like a Pro? Following is the ideal naming conventions for Facebook Ad Campaigns: Product/ Service Name || Campaign Objective ....

How to automatically turn off Facebook ads on weekends - Learn to automatically turn off Facebook ads on weekends and then automatically turned them on again on workdays via the Facebook automated rules.

Shopping Cart Analytics Tutorial - Through Shopping Cart Analytics you can understand and fix multi-device and multi-channel attribution issues and accurately tracking sales data, across devices and platforms.

WordPress Speed Optimization Tutorial - Learn to increase the website speed through WordPress Speed Optimization Tutorial. Learn to reduce the Javascript execution time for your website.

Server Side Tracking for Google Analytics via GTM - Learn to set up Server Side Tracking for Google Analytics via GTM (Google Tag Manager) through this step by step guide. The server-side tracking is server to server tracking. You set up server-side tracking via server-side tagging.

How to Fix Redundant Views in Google Analytics - Learn to fix Redundant Views in Google Analytics. You get the ‘Redundant Views’ notification when you have more than one view which is configured similarly for a particular Google Analytics Property.

Google Analytics Mistakes that kill your Analysis & Conversions - Learn about the common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions.

Google Analytics 4 training & tutorial with FREE GA4 ebook - Get Google Analytics 4 training. Learn all about Google Analytics 4 (GA4) through this easy to understand tutorial. Also, get the free ebook on GA4.

How Cloudflare Impacts Google Analytics Stats - We have found that Cloudflare impact Google Analytics Stats. For example, Cloudflare ‘Rocket Loader’ feature can automatically add type = 'text/rocketscript' to all the JavaScript codes embedded on your website.

How to Pull Ecommerce Data From Data Layer in GTM - Follow the steps below to pull ecommerce data from data layer in GTM: Step-1: Navigate to your GTM container and click on ‘Variables’ Step-2: Click on ‘New’ under ‘User-Defined Variables’.

Looker Studio (Google Data Studio) Alternative – Whatagraph - Whatagraph is an online platform used by marketing agencies as a more powerful and user-friendly Looker Studio (Google Data Studio) alternative for performance monitoring.

Advantages and Disadvantages of SEO in 2023 - Following are the advantages and disadvantages of SEO in 2022. You get almost free traffic to your website 24 hours a day, 7 days a week and 365 days a year.

How to use the Facebook Pixel Helper to Test Facebook Events - Follow the steps below to use the Facebook Pixel Helper to Test Facebook Events: Step-1: Install the Facebook Pixel Helper Chrome extension and enable it.

How to use the Facebook Event Setup Tool - Follow the steps below to use the Facebook Event Setup Tool: Step-1: Navigate to your Facebook Events Manager

How to add Facebook Pixel to WordPress without a Plugin - Follow the steps below to add Facebook Pixel to WordPress without a Plugin. Step-1: Navigate to your Facebook Events Manager:

How to add Facebook Pixel to Google Tag Manager - Learn to add Facebook pixel to Google Tag Manager. Learn to test and deploy the Facebook Pixel Code. Learn about Facebook pixel helper.

Google Analytics 4 (GA4) vs Universal Analytics (GA3) – What is the difference? - Google Analytics 4 (GA4) vs Universal Analytics (GA3). Learn about the main differences between GA4 and GA3. Get the FREE ebook on Google Analytics 4 (50+ pages)

How to add Facebook Pixel to WordPress Website - Learn to add Facebook pixel to Wordpress website through this step by step guide. Learn to test and deploy the Facebook Pixel Code. Connect your WordPress account to Facebook.

How to fix ‘Untagged Email Campaigns’ in Google Analytics - Learn to fix the ‘Untagged Email Campaigns’ notification in Google Analytics through this step by step guide. You get this notification when you are running email marketing campaigns that are either untagged or not tagged correctly.

Google Analytics Attribution Modeling Tutorial - Learn everything about Google Analytics attribution modelling. Learn about Acquisition channels, Multi-Channel Funnel Reports, Conversion Paths, Channel Labels

How to fix ‘Incomplete Google AdWords Linking’ in Google Analytics - Learn to fix the ‘Incomplete Google AdWords Linking’ notification in Google Analytics through this step by step guide. You get this notification when your GA view is receiving Google Ads traffic from one or more unlinked Google Ads account.

How to fix ‘Destination URLs Not Tagged’ Google Analytics notification - Learn to fix the ‘Destination URLs Not Tagged’ Google Analytics notification through this step by step guide. You get this notification whenever there is a significant Google Ads clicks and GA sessions discrepancy.

Google Ads Linking – How to link Google Ads to Google Analytics - Learn to link Google Ads to Google Analytics through this step by step guide. Linking your Google Ads account to your Google Analytics property lets you see the Google Ads performance data in your Google Analytics reports.

Google Analytics Notifications and Alerts Guide - Google Analytics notifications (diagnostic) is a feature of Google Analytics that makes regular evaluation of your Google Analytics tracking code, account configuration and data in order to find implementation issues and configuration anomalies.

How to Use Web Analytics 2.0 to Improve Your Conversions - Last Updated: December 28, 2021 Web analytics 2.0 is a term coined by the world-famous analytics guru ‘Avinash Kaushik’ in 2007. But what is web analytics 2.0? Before we dive deep, let us first get a basic understanding of Web Analytics 1.0 What is Web Analytics 1.0? This is what web analytics 1.0 is in […]

8 Methods To Help You Lower Your Email Bounce Rate - Following are the 8 methods to help lower your email bounce rate: 1) Verify your email domain 2) Get permission from potential subscribers 3) Do not buy email list 4) Be consistent in sending emails 5) Avoid sending emails that look like spam

Data Science Vs. Data Analytics – An In-Depth Comparison Of Similarities And Differences - Data Science Vs. Data Analytics. Get an in-depth comparison of similarities and differences. Data science explores data in its earlier and more chaotic form. On the other hand, data analytics deals with a specific stage in the life cycle of data science: analysis.

How to Fix Tracking Code Mismatch in Google Analytics - Learn to fix Tracking Code Mismatch in Google Analytics. You get this notification when some or all of the web pages on your website have got Google analytics tracking code which is meant for another web property.

The Future of Attribution Modeling – Attribution without cookies - Learn about the Future of Attribution Modeling. The world of conversion attribution without cookies. In case you haven't noticed, analytics platforms are not becoming smarter in tracking customers’ purchase journey anonymously.

How to fix self-referrals in Google Analytics - Learn to fix self-referrals in Google Analytics. Self-referral is referral traffic that is generated by your website domain. If you see your website domain in the referrals report, then that means there are some issues with your Google Analytics set-up.

Google Analytics Active Users Report Explained - Through the Google Analytics Active Users report, you can determine the number of users who visited your website at least once in the last 1, 7, 14 or 28 days within the selected time period.

The top barriers to implementing Attribution Modelling - Following are the top barriers to implementing Attribution Modelling: 1) A work culture that is not data-driven 2) Lack of business agility 3) A work culture that does not encourage innovation ....

Benefits of Attribution Modelling in Online Marketing and Business - Following are the benefits of Attribution Modelling in Online Marketing and Business: Attribution Modelling helps in finding and fixing attribution issues. It helps in understanding the buying behaviour of website users....

What is Attribution Problem in Online Marketing - An attribution problem occurs in online marketing when you can not determine the primary source of conversion or you do not know the conversion paths followed by your website users.

First / Last Click or Direct Conversions in Google Analytics Explained - Learn all about 'First / Last Click or Direct Conversions' in Google Analytics 'Assisted Conversions report'. The 'First / Last Click or Direct Conversions' is a ratio metric which is calculated as: number of first click conversions / number of last-click conversions

First Click Conversions and Value in Google Analytics Explained - Learn all about First Click Conversions and First Click Conversion Value in Google Analytics 'Assisted Conversions report'. The First Click Conversions are the number of conversions initiated by a marketing channel.

Assisted / Last Click or Direct Conversions in Google Analytics Explained - Learn all about 'Assisted / Last Click or Direct Conversions' in Google Analytics 'Assisted Conversions report'. The 'Assisted / Last Click or Direct Conversions' ratio is calculated as: number of assisted conversions / number of last-click conversions

Last Click or Direct Conversions and Value in Google Analytics Explained - Learn all about Last Click or Direct Conversions and Last Click or Direct Conversion Value in Google Analytics 'Assisted Conversions report'. The Last Click or Direct Conversions are the number of conversions completed by a marketing channel.

Assisted Conversions and Value in Google Analytics Explained - Learn all about Assisted Conversions and Assisted Conversion Value in Google Analytics 'Assisted Conversions report'. The assisted conversions are the number of conversions assisted by a marketing channel.

Google Analytics Multi-Channel Funnel Reports – Tutorial - Learn all about the Google Analytics Multi-Channel Funnel Reports. In Google Analytics, you can carry out Attribution Modelling through these reports.

How to fix No Hits in Google Analytics - Learn to fix No Hits in Google Analytics. When you get the 'No Hits' notification then it could mean, your Google Analytics tracking has stopped working. Either someone has removed the GA tracking code or the tracking code has broken or is not firing anymore.

How to configure a goal flow in Google Analytics - Learn to configure a goal flow in Google Analytics through this step by step guide. Generally, you get a “Configure a goal flow” notification when you have not set up funnel pages for your tracked goals

Google Analytics Event Tracking Tutorial - Google Analytics event tracking allows you to track a specific user’s activity with a web page element. Get the FREE ebook on 'Event Tracking' (77 pages)

Google Tag Manager Event Tracking Tutorial - Learn all about Google Tag Manager Event Tracking. Get the FREE ebook on 'Event Tracking' (77 pages). You can track events via GTM by creating a Google Analytics tag of type ‘Event’.

How to check if Google Tag Manager is Working – Testing GTM - Learn to check if Google Tag Manager is Working. Get the FREE ebook on Google Tag Manager (100 pages). The first method to check if GTM is working is by identifying the GTM container code.

Google Analytics Unique vs New vs Returning Users Explained in Great Detail - Learn all about Google Analytics Users. How Google Analytics define users and count New and Returning users. GA does not report on unique users. Google Analytics unique vs new vs returning users explained in great detail

How to Fix Missing Campaign Parameters in Google Analytics - Learn to fix Missing Campaign Parameters in Google Analytics through this step by step guide. You get the missing campaign parameters notification when you are running non-AdWords marketing campaigns (like email, affiliate, etc) that are either untagged or not tagged correctly.

Google Tag Manager Data Layer Tutorial with Examples - Learn all about Google Tag Manager Data Layers with tons of examples. Create simple and complex data layers in minutes. Get the ebook on GTM Data Layers (100+ pages)

Google Analytics Ecommerce Tracking Tutorial - Google Analytics ecommerce tracking is a feature through which you can track ecommerce data of a website. Get the ebook on 'Ecommerce Reports' (100+ pages)

How to Fix Missing Ecommerce Data in Google Analytics - Learn to fix Missing Ecommerce Data in Google Analytics through this step by step guide. Google Analytics crawlers make a regular and periodic diagnostic of your website and provide you notifications as a reminder to look into the issue and fix it.

Google Analytics cookies: _ga cookie, _utmb, _gat – Tutorial - Learn all about Google Analytics cookies: _ga cookie, _utmb, _gat. Google Analytics set cookies to identify unique users & unique sessions, to throttle the request rate...

How to set up GA4 Custom Events via Google Tag Manager - Learn to set up GA4 Custom Events via Google Tag Manager through this step by step guide. Get the FREE ebook on Google Analytics 4 (50+ pages).

Google Analytics Goals and Sales Funnels – Tutorial - Learn everything about goals and sales funnels in Google Analytics. Learn to set up correct funnel visualization reports. Learn about funnel optimization.

Google Data Studio Parameters explained with examples – Looker Studio - Learn to create and use Google Data Studio parameters through this step by step guide. Get the FREE ebook on Google Data Studio (Looker Studio) (75 pages).

Google Sheets & Google Data Studio Timezone Conversion – Looker Studio - Learn to work with timezones conversions and date formats in Google Sheets and Google Data Studio (Looker Studio). Get the free PDF ebook on Google Data Studio (Looker Studio) (50+ pages).

What are Metrics and Dimensions in Google Analytics? - Understand the differences between dimensions and metrics in Google Analytics. Learn about Predefined and custom dimensions, custom metrics, scope..

Google Analytics not working? Here are 21 ways to fix it - Google Analytics not working? Here are 21 ways to fix it. #1 Delete and Disable the cache #2 Use Google Tag Assistant and check ‘where to optimize’...

GA4 (Google Analytics 4) Event Tracking Setup Tutorial - Learn to set up GA4 event tracking. An event is the user’s interaction/activity with a web page element. Get the FREE ebook on Google Analytics 4 (50+ pages).

How to fix ‘Missing Tracking Code’ in Google Analytics - Learn to fix ‘Missing Tracking Code’ in Google Analytics through this step by step guide. To fix the missing tracking code notification, follow the steps below: Step-1: Navigate to Google Analytics Account and then click on the Bell icon

Understanding Google Analytics Measurement ID (GA4) - Learn all about Google Analytics Measurement ID. A GA4 property uses a Measurement ID and not a Tracking ID. In order to set up any type of tracking in GA4 via GTM, you would need to use the measurement ID.

Shopify Enhanced Ecommerce Tracking in Google Analytics – Tutorial - Learn to correctly install Shopify Enhanced Ecommerce Tracking on a Shopify Store through this easy to understand, step by step guide.

Google Tag Manager Variables and Triggers Tutorial - Learn about triggers and variables in Google Tag Manager. Introduction to Triggers in Google Tag Manager, GTM Variables in this Google Tag Manager Variables and Triggers Tutorial

How to fix Goal Conversion Irregularities in Google Analytics - Learn to fix goal conversion irregularities in Google Analytics through this easy to understand guide. Following are the reasons why your goals may not be working: Incorrect goal URL, Missing analytics tracking code on the goal page

WordPress Architecture Explained in Great Detail - Understand all about WordPress architecture within 15 minutes. Understand the functionality of the most common template files used in WordPress.

Oribi Analytics vs. Google Analytics: Which one is better? - Oribi Analytics vs. Google Analytics: Which one is better? This guide will compare Google Analytics with Oribi Analytics. You’ll learn about the pros and cons of each solution.

Anonymize IP in Google Analytics, gtag & Google Tag Manager - Learn to anonymize IP in Google Analytics, gtag and Google Tag Manager through this step by step guide. When you anonymize IP the last 3 digits of an IP address are automatically dropped.

GA4 User Properties (User Scoped Custom Dimensions) – Tutorial - Learn to create and use the GA4 user properties. The User properties are attributes that can be used to define segments of your user base, such as language preference or geographic location.

Google Tag Manager vs Google Analytics – Key differences - Following are the 10 main differences between Google Tag Manager vs Google Analytics: 1. Google Analytics report on website traffic data. Whereas Google Tag Manager can not report on website traffic data.

How to remove not set in Google Analytics - Learn to remove not set in Google Analytics through this step by step guide. If not set values are contributing to more than 10% of the data then that means your analytics implementation is not correct.

How to use two Google Analytics codes on one page - How to use two google analytics codes on one page. Learn to use multiple Google Analytics tracking codes on web pages. Learn the concept of trackers & use it to implement cross domain tracking.

The 7-Step Process to Run a Thorough SEO Competitor Analysis - Learn the 7-Step process to run a thorough SEO competitor analysis. A great way to make your business more competitive is to understand what your competition is up to.

How to Demonstrate Marketing ROI to Your Clients - Learn to demonstrate Marketing ROI to Your Clients. When a client employs you to run a campaign on their behalf, simply saying, “We get results.” will not cut it.

How to Fix Clicks and Sessions Discrepancy in Google Analytics - Learn to fix Clicks and Sessions Discrepancy in Google Analytics. Many times it happens that clicks from Google Ads and Google Analytics sessions do not match.

Apple’s IOS 14 impact on Google Analytics - Learn all about Apple's IOS 14 impact on Google Analytics.

Google Data Studio Date Format for Google Sheets – Looker Studio - Tutorial on Google Data Studio (Looker Studio) Date Format for Google Sheets. Before you upload data from Google Sheets to Google Data Studio, you need to make sure two things...

Bounce Rate in Google Analytics Tutorial with FREE ebook - Learn about Good and bad bounce rate. The formula for bounce rate calculation. Reasons for high and low bounce rate. Methods to reduce Bounce Rate. Difference between bounce rate and exit rate....

Google Data Studio Number Formats / Data Types – Looker Studio - Learn about Google Data Studio (Looker Studio) Number Formats and Data Types. There are three numeric data types in Looker Studio.

How to Change Language in Google Data Studio (Looker Studio) - Learn to change language in Google Data Studio (Looker Studio). The Google Data Studio is available in 37 languages and supports number, date, and time formats in those languages.

What is Google Analytics Client ID & how it is different from User ID? - What is Google Analytics Client id? What is the difference between client ID and User ID. The client ID is a combination of a unique random number and the first timestamp...

Difference between Google Ads (AdWords) and Google Analytics Conversion Tracking - Learn the difference between Google Adwords and Google Analytics Conversion Tracking. Understand the discrepancies between AdWords and Analytics goals.

Average Session Duration in Google Analytics Explained - Learn to read the 'Average Session Duration' metric in Google Analytics. Learn about the ‘Session Duration’ dimension and 0 seconds sessions. Understand why you should look at the distribution of data values in Google Analytics. Understand the relationship between Average Session Duration and Bounce Rate.

Google Analytics Debugger, GTM Debugger Tutorial - Debugging Google Analytics and Google Tag Manager tracking is quite difficult. The objective of this guide is to help you troubleshoot some of the most common GA/GTM tracking issues, accurately and fast. Learn about Google Analytics debugger and GTM debugger.

Ecommerce Tracking Google Tag Manager (GTM) – Tutorial - Learn to Implement ecommerce tracking through Google Tag Manager via this easy to understand step by step Ecommerce Tracking Google Tag Manager (GTM) Tutorial

8 Google Analytics Conversion Segments You Must Use - Following are the 8 powerful Google Analytics Conversions Segments that you must use for the analysis of your Multi Channel Funnel Reports.

Enhanced Ecommerce Tracking in Google Analytics – Tutorial - Learn all about enhanced ecommerce tracking in Google Analytics. Enhanced ecommerce provides deep insight into ecommerce engagement of your users.

Google Data Studio Date Format and Time Explained – Looker Studio - Google Data Studio (Looker Studio) Date Format and Time Explained. Learn about Date and Time Data Types. The data types for 'date' fields can be divided into two categories:

Sending Google Analytics Client ID via GTM (Google Tag Manager) - Learn to send Client ID to Google Analytics via Google Tag Manager through step by step guide. Sending Google Analytics Client ID via GTM (Google Tag Manager)

facebook.com Referral Traffic in Google Analytics Explained - Understand facebook.com Referral traffic in Google Analytics. Learn about Link Shim referrers. Understand difference between l.facebook.com & lm.facebook.com

How to Install Google Analytics 4 on Shopify - Learn to Install Google Analytics 4 on Shopify through this step by step guide. Get the free ebook on Google Analytics 4 (50+ pages)

Understanding Aggregation in Google Sheets - Aggregation in Google Sheets is the process of summarizing tabular data. You can aggregate/summarize tabular data in Google Sheets by calculating the sum, average, maximum, minimum, median, etc of all the values of a field.

Non-Interaction Events in Google Analytics Explained - Learn all about non-interaction events in Google Analytics. If the non-interaction hit parameter is set to “true”, the tracked event will not affect the bounce rate metric in Google Analytics.

Open Graph Protocol for Facebook Explained with Examples - What is Open Graph Protocol and why you need it? Learn to implement Open Graph Protocol for Facebook on your website. Open Graph Protocol Meta Tags.

Which Chart Type Works Best for Summarizing Time-Based Data in Excel - Following are the best chart types for summarizing time-based data in Excel...

Google Signals GA4 – See demographics (gender, age) in Google Analytics 4 - The Google Signals GA4 is an advertising reporting feature through which you can analyze demographic data (age, gender and interest). You can more accurately track users across different devices and platforms.

GA4 Audiences – Creating custom audience in Google Analytics 4 - GA4 audiences are the set of users that you can club together based on any combinations of attributes or experience in a particular time frame.

GA4 BigQuery – Connect Google Analytics 4 with BigQuery - The GA4 BigQuery connection provides the opportunity to conduct an in-depth analysis of business performance and user interactions.

How to Create Custom Attribution Model in Google Analytics - Learn to create Custom Attribution Model in Google Analytics. The attribution model that you build, will be built on top of a baseline attribution model.

Send Facebook Pixel Purchase Event via Google Tag Manager - Learn to send Facebook pixel purchase event via Google Tag Manager (GTM) data layer. Learn to track the sales generated on your website by Facebook users.

Google Data Studio Functions, Formulas Tutorial – Looker Studio - Google Data Studio (Looker Studio) functions are formulas which are used to aggregate data, do mathematical calculations on your data, manipulate: time data, geographic location data & string data

Conversion Rate in Google Analytics – Learn to Analyze & Report - Learn the best way to analyze and report conversion rate in Google Analytics. Learn to calculate the true conversion rate.

gtag.js – Global Site Tag in Google Analytics – Tutorial - Global site tag or gtag.js is the new JavaScript library from Google. Unlike ga.js or analytics.js, it is not strictly a Google Analytics Library as it is supporting Google Adwords Conversion tracking and will support tracking for many other Google products in the near future.

How to work with the Boolean field in Google Data Studio (Looker Studio) - Learn to work with the Boolean field in Google Data Studio (Looker Studio). If a data field in your data source can have only one of the two possible values: true or false then you should use the Boolean field while setting up your data source schema.

Google Ads Performance Report Attribution Beta - Last Updated: May 26, 2022 What is the Google Ads Performance report in Attribution Beta? Through the Google Ads performance report, you can analyze the performance of your Google Ads at the account level, campaign level and ad group level under different attribution models. Prerequisites for using the Google Ads performance report Make sure that […]

Model Comparison Report Explained in Google Analytics Attribution - The model comparison report (or attribution model comparison report) is used to compare different attribution models to each other. This comparison is carried out to determine how a marketing channel can be valued from a different perspective.

Conversion Path Length Report Explained in Google Analytics Attribution - Through conversion path length report you can determine the number of touchpoints it takes for users to convert on your website. A touchpoint is an exposure to a marketing channel.

Conversion Lag Report Explained in Google Analytics Attribution - Through the Conversion Lag report, you can determine the number of days it takes on an average for customers to complete one or more conversions on your website under a particular conversion credit model (aka attribution model).

Conversion Paths Report Explained in Google Analytics Attribution - Through the Conversion Paths report, you can understand your customers’ paths to conversion for a particular conversion type, conversion credit model (aka attribution model) and conversion path length.

Google Analytics Attribution Beta and Project Tutorial - The Google Analytics Attribution Beta is the beta version of the new Google Analytics Attribution tool through which you can create one or more attribution projects.

Setting up Dynamic Remarketing via Google Tag Manager - Learn to set up dynamic remarketing in Google Analytics and Google Ads via Google Tag Manager.

Free Form Report in GA4 (Google Analytics 4) – Exploration Report - Learn to create and use the Free Form Report (formerly known as the Exploration Report) in Google Analytics 4 (GA4). The Free form report is available under 'Explore'.

Events Report in Google Analytics 4 (GA4) - Learn about the Events Report in Google Analytics 4 (GA4). Through the 'Events' report you can do the following: #1 You can see the complete list of all the logged (i.e. recorded) events in your GA4 reporting view...

ZMOT (zero moment of truth) in Marketing Explained - Zero Moment of Truth or ZMOT is the most powerful moment in a customer journey to purchase. This is because ZMOT shapes the consumer’s purchase decision.

Tracking Virtual Pageviews in Google Tag Manager – Tutorial - Through this Tracking Virtual Pageviews in Google Tag Manager Tutorial, you will learn to send virtual pageview to Google Analytics when a user clicks on: a link, an image link, a button, the button embedded across a website, a form submit button. You will learn to track single page checkout steps and sales funnel across websites.

How to create custom insights in Google Analytics 4 (GA4) - In this article, I am going to talk about how to create custom insights in GA4. Google Analytics 4 provides insights using analytics intelligence which is a set of features that uses machine learning and a set of conditions defined by you to help you understand and act on data.

GA4 (Google Analytics 4) Dimensions Tutorial with Free GA4 ebook - Learn all about GA4 Dimensions. Google Analytics reports the attribute of your website users as a dimension. Each dimension is made up of names and values.

GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook - Learn all about GA4 Metrics. Learn about different types of metrics in GA4. Get the FREE ebook on Google Analytics 4 (50+ pages). A metric is a number that is used to measure one of the characteristics of a dimension.

GA4 (Google Analytics 4) Custom Metrics Tutorial - Learn all about GA4 Custom Metrics. Custom metrics are user-defined metrics. It is an event parameter that can be either an automatically collected parameter or a custom parameter.

How to rename events in Google Analytics 4 (GA4) - Learn how to rename events in Google Analytics 4. While implementing events in GA4 there might be some typos or tagging mistakes which need to be fixed. You can achieve this by renaming the events.

Understanding A/B Testing Statistics to get REAL Lift in Conversions - Through A/B testing statistics, you can understand the statistics behind A/B tests and can increase your chances of getting a real lift in sales and other conversions.

Marketing Mix Modeling vs. Attribution Modeling. Which one is right for your business? - Marketing Mix Modeling vs. Attribution Modelling. Which one is right for your business? ‘Attribution Modelling’ can be considered as a subset of Marketing Mix Modelling where the focus is on understanding and finding the optimal mix of ‘digital’ marketing channels.

Google Attribution vs Google Analytics Multi-Channel Funnel Reports - Google Attribution vs Google Analytics Multi-Channel Funnel Reports - 1) The attribution reports provided by Google Analytics Multi-channel funnels are almost twice the attribution reports provided by Google attribution.

Understanding Automated Insights in Google Analytics 4 (GA4) - The automated insights in Google Analytics 4 (GA4) are just like the analytics intelligence feature available in Universal Analytics reporting views. They are generated automatically using a machine learning algorithm...

How to build comparisons (advanced segments) in Google Analytics 4 (GA4) - Learn to build comparisons (advanced segments) in Google Analytics 4. In GA4, comparisons allow you to evaluate subsets of your data side by side. For example, you might compare all data generated by desktop devices and all data generated by mobile devices.

Understanding Audience Triggers in Google Analytics 4 (GA4) - Learn about creating and understanding audience triggers in Google Analytics 4. GA4 allows you to create an audience trigger that will fire an event when users match the definition of an audience and become members.

How to install Google Tag Manager on your WordPress Website - Learn to to correctly install Google Tag Manager on your WordPress Website through this easy to understand step by step guide.

Exclude internal traffic in GA4 (Google Analytics 4) via IP filter - Learn to exclude internal traffic in GA4 (Google Analytics 4) via IP filter. Data filters are configured at the property level. You can create up to 10 filters per property.

GA4 (Google Analytics 4) Enhanced Measurement Tracking Tutorial - To enable GA4 enhanced measurement events tracking follow the steps below: Step-1: Navigate to your GA4 reporting view and then click on ‘Admin’. Step-2: Click on ‘Data Streams’ under the ‘Property’ column:

How to create and test filters in Google Analytics 4 (GA4)? - Learn to create and test filters in Google Analytics 4. In GA4, you can include or exclude certain event data via a feature called 'Data Filters'.

GA4 (Google Analytics 4) Scroll Tracking Tutorial - Learn to set up scroll tracking in GA4 (Google Analytics 4). Scroll tracking allows you to measure how website users are engaging with your content.

Cross Domain Tracking in GA4 (Google Analytics 4) Setup Guide - Cross-domain tracking allows you to uniquely identify a user across multiple domains. In this article, I am going to talk about how to set up cross-domain tracking in Google Analytics 4 (GA4)

Recommended events in Google Analytics 4 (GA4) - Recommended events are the events recommended by Google. They do not automatically get triggered and logged unless you manually implement them. However for a recommended event to work correctly, you must use the exact same event name and parameter(s) as supplied by Google.

How to create a remarketing audience in Google Analytics 4 (GA4) - Learn how to create a remarketing audience in Google Analytics 4 (GA4). A remarketing audience is a list of users grouped together to whom you want to re-engage because of their likelihood to convert.

Enhanced measurement events in Google Analytics 4 (GA4) - Enhanced Measurement Events are automatically triggered and logged on certain pre-defined user activities. But the events (excluding 'page_view' event) are logged only when you have enabled enhanced measurement in Google Analytics 4.

How to use DebugView report in Google Analytics 4 (GA4) - In this article, I am going to talk about the DebugView feature available in Google Analytics 4 (GA4). You can use DebugView to validate your analytics configuration and data which is being sent to Google Analytics 4.

What are predictive metrics in Google Analytics 4 (GA4) - Google Analytics 4 supports predictive metrics, which are derived through machine-learning algorithms that measure the progress to a conversion. GA4 automatically enriches your data by using Google machine-learning algorithms on your dataset to predict the future behavior of the users.

Automatically collected events in Google Analytics 4 (GA4) - Automatically collected events are automatically triggered and logged (recorded) by Google Analytics 4 (GA4) on certain pre-defined user activities. These pre-defined user activities can be (but not limited to): user clicking on a mobile ad, mobile ad being served on a screen, viewing of a mobile ad, crashing of an app, downloading of a file, launching of a mobile app for the first time...

Google Analytics 4 (GA4) Predictive Audiences – Tutorial - Learn how to create a predictive audience in Google Analytics 4 (GA4). Predictive audiences help you classify users who are likely to perform a certain action in the near future.

Understanding Channel Groupings in Google Analytics 4 (GA4) - Learn about understanding channel groupings in Google Analytics 4 (GA4) Channel groupings are rule-based groupings of your traffic source.

Understanding Data Sampling in Google Analytics 4 (GA4) - Last Updated: February 23, 2023 In this article, I will talk about understanding data sampling in Google Analytics 4 (GA4). I will also cover hit limits, thresholding and cardinality in Google Analytics 4. In data analysis, sampling is the process of analyzing a subset of data for analysis and reporting based on the similarity detected […]

How to use Google Analytics 4 Event Builder - Google Analytics 4 Event Builder is a tool that allows users to create offline measurement protocol events and send this data to a Google Analytics 4 property.

Model Comparison Tool vs Model Comparison report - Last Updated: May 26, 2022 The following are the main differences between the Model Comparison Tool report in multi-channel funnels and the Model Comparison report of an attribution project: #1 The MCF Model Comparison Tool report in multi-channel funnels allows you to segment the data by conversion type, Google Ads and lookback window: The Model […]

How to pull custom data from Google Analytics to BigQuery - Learn to pull custom data from Google Analytics to BigQuery step by step.

Path Length Report vs Conversion Path Length Report - Last Updated: May 26, 2022 The following are the main differences between the Path Length report in multi-channel funnels and the Conversion path length report of an attribution project: #1 The Path Length report in multi-channel funnels allows you to segment the path length data by conversion type, Google Ads and lookback window: The Conversion path length report of an […]

Time Lag Report vs Conversion Lag Report - Last Updated: May 26, 2022 The following are the main differences between the Time Lag report in multi-channel funnels and the Conversion Lag report of an attribution project: #1 The Time Lag report in multi-channel funnels allows you to segment the time lag data by conversion type, Google Ads and lookback window: The Conversion Lag […]

Top Conversion Paths Report vs Conversion Paths Report - Last Updated: May 26, 2022 The following are the main differences between the Top Conversion paths report in multi-channel funnels and the Conversion paths report of an attribution project: #1 The Top Conversion paths report in multi-channel funnels allows you to segment the conversion path data by conversion type, path length, Google Ads and lookback […]

How to use the Funnel Exploration Report in GA4 (Google Analytics 4) – Funnel Analysis - Learn to use the Funnel Exploration Report in GA4 (Google Analytics 4). Funnel analysis in GA4 allows you to visualize the steps your users take to complete a task and quickly analyze how well they are succeeding or failing at each step.

How to use Segment Overlap Report in Google Analytics 4 (GA4) - Learn how to use the segment overlap report in Google Analytics 4 (GA4). The segment overlap report allows you to compare up to three user segments and see how they overlap and relate to each other. An analysis technique that visualizes the relationship between multiple segments of users.

How to use Path exploration report in GA4 (Google Analytics 4) – Path analysis - Learn to use Path exploration report in GA4 (Google Analytics 4). This report allows you to determine the sequence of pages visited by users and the actions performed.

How to use the user lifetime report in Google Analytics 4 (GA4) - In this article, I am going to talk about how to use the user lifetime report in Google Analytics 4 (GA4). The user lifetime report allows you to show how the website users behave during their lifetime, since they came to your website for the first time.

GA4 (Google Analytics 4) Data Import Tutorial - Learn about GA4 data import. Through the Google Analytics 4 data import feature you can upload data from external data sources (another point of sale, offline data, CRM data etc.) into your GA4 property.

How to track single page apps in Google Analytics 4 (GA4) - Learn to track single page apps in Google Analytics 4 (GA4) through this step by step guide. Get the FREE ebook on Google Analytics 4 (50+ pages)

How to connect and export data from GA4 to BigQuery - Learn to connect and export data from GA4 to BigQuery through this step by step guide. Get the FREE ebook on Google Analytics 4 (50+ pages)

GA4 (Google Analytics 4) Custom Dimensions Tutorial - Learn all about GA4 Custom Dimensions. In the context of Google Analytics 4, a custom dimension is an event parameter. This parameter can be an automatically collected parameter, custom parameter or user property.

Event Scoped Custom Dimensions in GA4 – Tutorial - Learn all about Event Scoped Custom Dimensions in GA4 (Google Analytics 4). Event-scope means the value of the custom dimension is calculated and sent for each event.

How to Allocate Marketing Budgets Across Channels - In this article, I will show you how to allocate marketing budgets across channels. Understand the role of assisted marketing channels to stay away from the point of diminishing returns.

How to valuate Display Advertising through Attribution Modelling - Learn to determine the true value of display advertising on your business bottomline through attribution modelling.

CPA Analysis in Google Analytics Multi-Channel Funnel Reports - Learn to do CPA Analysis in Google Analytics Multi-Channel Funnel Reports. Learn about Last-interaction CPA, Last non-direct click CPA, Last Google Ads click CPA, First-interaction CPA, Linear CPA, Time-decay CPA, Position-based CPA, Data-driven CPA ...

Do ROI Analytics, Calculate ROAS in Google Analytics - Learn to do ROI analytics. Calculate ROAS in Google Analytics via the ‘ROI Analysis’ & ‘Cost Analysis’ reports.

Learn to set up Data-driven attribution model in Google Analytics - Learn all about the Google Analytics Data Driven Attribution Model. A data-driven attribution model (or DDA model) is a baseline model which by default is not enabled in a Google Analytics view.

Data-Driven Attribution Model in Google Analytics – Tutorial - Learn how to use data-driven attribution in google analytics. Learn why the data-driven attribution (DDA) model is incrementally better. DDA Model eligibility checklist...

Matomo vs Google Analytics vs Piwik Pro – Best Google Analytics Alternative - Matomo vs Google Analytics vs Piwik Pro. Which is the best Google Analytics alternative for you? Matomo is a serious contender of Google Analytics and analytics 360...

Cohort Exploration Report in Google Analytics 4 (GA4) - Learn all about the Cohort Exploration Report in Google Analytics 4 (GA4). A cohort is a group/segment of users who showed common characteristics, attributes, or experiences in a particular time frame.

Time Decay Attribution Model in Google Analytics - The time decay attribution model in Google Analytics assigns more conversion credit to the interactions which are closest in time to conversion. This model takes half-life in exponential decay into account while calculating conversion credit distribution.

Pocket Guide to Do It Yourself Usability Testing - Last Updated: January 20, 2023 Usability testing is a technique used to evaluate website usability, i.e. how easy it is for visitors to use your website. This technique should not be confused with website accessibility which measures how accessible your website is to search engine crawlers like Googlebot. This technique should also not be confused […]

Last Non-Direct Click Attribution Model in Google Analytics - The last non-direct click attribution model assigns 100% of the credit for conversions to the last non-direct interaction on a conversion path. Google Analytics uses this model by default for non-multi-channel funnel reports.

Last Google Ads Click Attribution Model in Google Analytics - The last Google Ads click model assigns 100% credit for conversions to the last Google Ads click on a conversion path. Use this model, if you just want to understand the role of Google ads on conversion paths.

Position-Based Attribution Model in Google Analytics – Tutorial - The position-based attribution model in Google Analytics assigns 40% of the conversion credit to the first interaction, 20% of the conversion credit to the middle interactions and 40% of the conversion credit to the last interaction on a conversion path.

Linear Attribution Model in Google Analytics - The linear attribution model in Google Analytics assigns equal credit for a conversion to each interaction on a conversion path. If you have a business model where each interaction is equally important for your conversions then you can use the linear attribution model.

First Interaction Attribution Model in Google Analytics - The first interaction attribution model in Google Analytics assigns 100% credit for a conversion to the first interaction on a conversion path. This model is also known as the first touch attribution model.

Last Interaction Attribution Model in Google Analytics Explained - The last interaction attribution model in Google Analytics assigns 100% credit for a conversion to the last interaction on a conversion path. This model is also known as the last touch attribution model.

User Explorer Google Analytics 4 (GA4) – Tutorial - Learn all about the User Explorer report in Google Analytics 4. This report allows you to explore and drill down the behaviour of a specific group of users or an individual user.

GTM Server Side Preview Mode – Tutorial - Learn all about the GTM Server Side Preview Mode which is used for testing the server-side tagging. Learn the difference between the client-side and the server-side preview mode.

How to set up Data Layer for GTM Server Side Container - Learn to set up data Layer for GTM Server Side Container through this step by step guide.

How to set up GA4 via GTM Server Side Tagging - Learn to set up GA4 via GTM Server Side Tagging through this step by step guide. Get the free ebook on Google Analytics 4 (50+ pages).

How to track single page apps in Google Analytics via GTM - Learn to track single page apps in Google Analytics via GTM (Google Tag Manager) through this easy to understand step by step guide.

How to send data from Website to Server Side Container - Learn to send data from website to server side container through this step by step guide.

Google Analytics 4 Annotations Tutorial - Learn all about Google Analytics 4 annotations. Learn to add annotations to your GA4 report through this step by step guide.

How to Configure DNS for GTM Server Side Container - Learn to configure DNS for GTM Server Side Container through this step by step guide. The GTM server side container allows you to set up server side tracking.

How to set up Google Analytics real time alerts - Learn to set up Google Analytics real time alerts through this step by step guide.

How to Create Server Side Container for Google Tag Manager - Learn to create server side container for Google Tag Manager through this step by step guide. The GTM server side container allows you to set up server side tracking.

Google Analytics real time reports not working? Here is how to fix it - Google Analytics real time reports not working? If you are noticing that there is no data in your real time reports, then it is most likely because of a GA tracking code issue or GTM configuration issue.

Real Time Reports in Google Analytics Tutorial - Learn all about real time Reports in Google Analytics. Real time reports provide an overview of what is currently going on your website. The reports are updated in real time and every hit to Google Analytics servers gets monitored here.

How to use Google Analytics Real-Time Reporting API - Learn to use Google Analytics Real-time Reporting API. In order to use the GA real-time reporting API, you need to make sure that the following prerequisites are met: Google Analytics API is enabled, you have the credentials to access the API...

Google Analytics Custom Alerts with Examples - Learn all about Google Analytics Custom Alerts with examples. Custom alerts are used to get automatic notifications whenever there are any changes in your analytics data based on the preconfigured thresholds.

How to find and remove PII from Google Analytics - Learn to find and remove PII from Google Analytics through this step by step guide. PII Stands for Personally Identifiable Information. Google considers any information that reveals the identity, contact or location of an individual as PII

Google Analytics Form Tracking Tutorial - Learn all about Google Analytics Form Tracking through this easy-to-understand step by step tutorial. Form submission on a website is the most common but important interaction to track in Google Analytics. When a user on the website submits a form, it generates a lead for you

Best Google Analytics Segments Examples - Examples of best Google Analytics segments. A segment is a subset of the data collected in your reports. There are mainly two types of segments in Google analytics: Default segments and user-defined segments.

Google Analytics Segments vs Filters - Learn all about Google analytics segments vs Filters. The segment in Google Analytics allow you to change your data on the fly but it does not change your data permanently. Whereas filters change the data permanently.

How to create segments in Google Analytics - Learn to create segments in Google Analytics through this step by step guide. In Google Analytics, a segment is a subset of your data. It is used to help you narrow down the aggregated data.

Mixpanel vs. Google Analytics - Learn all about Mixpanel vs. Google Analytics. Learn how Google Analytics and Mixpanel handle the different aspects of web analytics. Both Google Analytics and Mixpanel have their pros and cons and it can be difficult to decide which tool is best for your organization.

How to add Google Optimize via Google Tag Manager - Learn to add Google Optimize via Google Tag Manager through this step by step guide. Get the free ebook on Google Tag Manager (100 pages).

Google Tag Manager Audit Checklist - Use this Google Tag Manager Audit Checklist to check if your GTM implementations are working as expected. Download the FREE ebook on Google Tag Manager.

Google Analytics Audit Checklist - Use this Google Analytics Audit Checklist to make sure that you are tracking your Google Analytics data correctly. You need accurate data to do an accurate analysis.

Google Analytics vs Adobe Analytics - Google Analytics vs Adobe Analytics - Both Google Analytics and Adobe Analytics have their pros and cons and it’s difficult to decide which tool is best for your organization.

How to set up goals in Google Analytics - Learn to set up goals in Google Analytics. Learn to create destination goals, duration goals, pages/screens per session goals, event goals and smart goals in Google Analytics.

Where to Put Google Analytics Tracking Code - Learn where to put Google Analytics tracking code. As per Google Analytics instructions, your tracking code should always be placed just after the opening of the head tag of the website.

Top Google Analytics filters for every website - Learn about the top Google Analytics filters for every website: Unfiltered View, Main View, Test View, Exclude Internal and Third-Party Agency IP, Include Internal and Third Party Agency IP

Best Supermetrics Alternative – Dataddo - If you are looking for the best Supermetrics alternative then you are in the right place.

What is BigQuery Data Transfer Service & how it works - What is BigQuery Data Transfer Service & how it works? The BigQuery data transfer service is used to automatically send data from a data source to a BigQuery project on a regular basis.

How to send data from Google Search Console to BigQuery - Learn to Connect, transfer and analyze data from Google Search Console to BigQuery step by step.

How to send data from Google Ads to BigQuery - Learn to send data from Google Ads to BigQuery through this easy to understand step by step guide.

How to query Google Analytics data in BigQuery - Learn to query Google Analytics data in BigQuery. We use SQL to query Google Analytics data in BigQuery. BigQuery supports two types of SQLs: Standard SQL and Legacy SQL.

Connect and transfer data from Google Sheets to BigQuery - Learn to connect, transfer and analyze data from Google Sheets to BigQuery step by step without using any third-party tools.

How to use Google Analytics sample dataset for BigQuery - Learn to access the Google Analytics sample dataset for Bigquery. You can use this sample dataset for practice purpose. However, you would first need access to the BigQuery Public data set.

How to access BigQuery Public Data Sets - Learn to access BigQuery Public Data Sets. A public data set is the one that is stored in BigQuery and made available to the general public through the Google Cloud Public Dataset Program.

How to check cross-domain tracking in Google Analytics - Learn to check cross-domain tracking in Google Analytics. If cross-domain tracking is working fine, the traffic from one domain to another domain should be attributed to the same source and medium.

Using Google Cloud pricing calculator for BigQuery - The Google Cloud pricing calculator for BigQuery is used to estimate the storage cost and/or the cost of running your desired query before you actually run it.

Understanding the BigQuery User Interface - Learn about the Google BigQuery User Interface. In BigQuery we create one or more projects. Each project is made up of one or more data sets. Each data set is made up of one or more tables.

What is Google BigQuery Sandbox and how to use it - Learn about Google BigQuery Sandbox and how to use it. The BigQuery Sandbox lets you use the Google cloud console for free forever, without creating your billing account or enabling billing for your BigQuery project.

Cost of using BigQuery for Google Analytics - Your monthly cost of using BigQuery will depend upon the following three factors: 1) The cost of connecting your Google Analytics account to BigQuery ...

Advantages of using Google BigQuery for Google Analytics - Following are the main advantages of using Google BigQuery for Google Analytics: 1) BigQuery is specially designed for storing and querying big data (very large data sets, usually in terabytes).

How to Stop Google Analytics Spam – Remove Referral Spam - Learn to stop Google Analytics Spam. Learn to find and remove referral spam, ghost spam and fake traffic in Google Analytics from this easy to understand guide. Learn all about spambots.

Website Navigation Best Practices in 2023 - Learn about various website navigation design best practices. Your website navigation needs to be logical, intuitive and easy to understand. If your customers face even little difficulty in finding out what they are looking for, then they may not think twice before jumping to your competitor’s website.

Shopping cart design best practices in 2023 - Learn about the various shopping cart design best practices. The objective of a shopping cart page is to preview the order before completing a purchase and to encourage users to checkout.

GA4 (Google Analytics 4) Measurement Protocol Tutorial - GA4 Measurement protocol is a set of rules which your application must follow in order to send event data directly to the Google Analytics 4 servers from any device/system which can be connected to the internet.

How to import conversions from GA4 property to your Google Ads account - In order to import conversions from your Google Analytics 4 (GA4) property to your Google Ads account follow the steps below:

How to connect GA4 (Google Analytics 4) with Google Data Studio (Looker Studio) - Learn to connect GA4 (Google Analytics 4) with Google data studio (Looker Studio) through this step by step guide.

Google Data Studio Page Navigation Tutorial - Learn to add, remove, rename, duplicate, copy and navigate pages of a Google Data Studio report through this Google Data Studio page navigation tutorial.

Understanding Report Editor in Google Data Studio (Looker Studio) - Learn all about report editor in Google data studio (Looker Studio). You can access the report editor by creating a new report or editing an existing report. Find your way around the report editor...

Best practices for creating a report in Google Data Studio - Following are some best practices for creating a report in Google Data Studio: #1 Understand who your report is meant for. #2 Keep it short and simple....

How to share reports in Google Data Studio - Learn to share data studio reports. Google Data Studio provides the following methods to share your report with other users...

Seven methods to create a new report in Google Data Studio - Learn to create a new report in Google Data Studio in seven different ways. The first method to create a new report is by using the 'Create' menu option in Google Data Studio....

Google Data Studio Report Tutorial - Learn all about Google Data Studio reports and templates through this easy to understand tutorial. Get your free ebook on Google Data Studio.

How to use Custom funnels in Google Analytics 360 - Learn to create and use Custom funnels in Google Analytics 360 through this step by step guide. A custom funnel is a custom report through which you can visualize and analyze your customers’ journey.

How to invite people to view or edit a report in Google Data Studio - Last Updated: December 10, 2022 Note: Google Data Studio is now known as Looker Studio. Follow the steps below to invite people via email to view, use, edit or collaborate on a report: Step-1: Open the report you want to share. Step-2: Click on the ‘+Share’ drop-down menu at the top right-hand side of your […]

How to share the link of your report in Google Data Studio - Last Updated: December 10, 2022 Note: Google Data Studio is now known as Looker Studio. In Looker Studio, you can share the link of your report with specific users (users who already have ‘can view’, ‘can edit’ or ‘owner’ permission for the shared report) To do that follow the steps below: Step-1: Open the report […]

Schedule email delivery of a report in Google Data Studio - Last Updated: December 10, 2022 Note: Google Data Studio is now known as Looker Studio. If you want to send a copy (as a PDF file attachment) of your Looker studio report to yourself and other users on a regular basis then set up an email delivery schedule. Note: The email will contain a link […]

How to download Data Studio report as PDF - Last Updated: December 10, 2022 Note: Google Data Studio is now known as Looker Studio. Follow the steps below to download a Looker studio report as PDF Step-1: Open the report which you want to download. Step-2: Click on the ‘+Share’ drop-down menu on the top right-hand side of your screen: Step-3: Click on the […]

How to embed a Data Studio report on a website - Last Updated: December 10, 2022 Note: Google Data Studio is now known as Looker Studio. Looker Studio allows you to embed a fully functional report on any iframe enabled website/app or on any social media platform that supports oEmbed. To embed a Looker Studio report on a website/app that supports the HTML iframe tag follow […]

Google Analytics Goals Regular Expressions vs. Equals to vs. Begins with - Google Analytics Goals Regular Expressions, Equals to and Begins with are the three match types provided by Google Analytics when you create a goal.

Guide to Data Types in Google Data Studio - Last Updated: December 10, 2022 Note: Google Data Studio is now known as Looker Studio. The data type of a data source schema field determines the kind of data to expect (in the connected data source) when processing the field. For example, When the data type of a field is ‘Number’, it tells Looker Studio […]

Image function in Google Data Studio - Last Updated: December 10, 2022 Note: Google Data Studio is now known as Looker Studio. We use the IMAGE function to create image fields in our data source schema. Following is the syntax of the Image function: IMAGE(Image URL, [Alternative Text]) Image URL is a field or expression that evaluates to a URL. Alternative Text […]

Image Link Data Type in Google Data Studio - Last Updated: December 10, 2022 Note: Google Data Studio is now known as Looker Studio. The ‘Image Link’ data type is used for those fields which contain clickable images. If you want to display clickable images in the data table of a report then you would need to use a field of the ‘Image Link’ […]

Image data type in Google Data Studio - Last Updated: December 10, 2022 Note: Google Data Studio is now known as Looker Studio. Use the ‘Image’ data type if you want Looker Studio to expect the URLs of images when processing a field in the underlying data source. Follow the steps below to use the image data type in Looker Studio: Step-1: Navigate […]

How to use custom templates in Google Tag Manager - Last Updated: August 20, 2022 The ‘custom templates’ in Google Tag Manager allows you to create your own tag and variable templates that you can share with others in your organization. You can use custom templates as standard tag templates along with built-in tags. What are custom templates? Using custom templates, you can write your […]

Google Data Studio Geo Map – Latitude Longitude - Google Data Studio provides the ‘Geo’ data field for geographical data which is generally used with Google Maps or Google Data Studio Geo Map / Chart.

Why You Should Avoid Using Functions and Calculated Fields in Data Studio - Last Updated: December 10, 2022 Note: Google Data Studio is now known as Looker Studio. The use of functions in calculated fields can greatly increase the load time of your reports in Looker Studio. Even the use of calculated fields themselves can greatly increase the load time of your Looker Studio reports. If you want […]

Google Data Studio Calculated Fields Tutorial - Learn all about google data studio calculated fields. A calculated field is a field that performs certain action(s) on another field(s) in your data source schema or chart via a formula.

Working with the Text data type in Google Data Studio - One of the data types supported by Google Data Studio is: ‘Text’. Select the ‘Text’ data type if you want Data Studio to expect text when processing a field in the underlying data source.

The Data Set Configuration Error in Google Data Studio - The Data Set Configuration Error in Google Data Studio: "Data Studio Cannot Connect to Your Data Set". You get this error when your data source schema is not set up correctly.

Data Source Fields in Google Data Studio – Tutorial - Learn all about data source fields in Google Data Studio. There are two broad categories of data source fields: Regular fields & Calculated fields.

Google Analytics Dashboard Tutorial - Last Updated: August 20, 2022 Dashboards play an important role in assessing the performance of your website, website users and how the users behave with the content you provide. While Google Analytics has its own user interface where you can find different metrics and dimensions, it is still time-consuming and overwhelming when you are only […]

How to track leads in Google Analytics via CRM - Learn how to track leads in google analytics with and without CRM through this step by step guide. Learn to track qualified and won leads in Google Analytics.

Refresh data source schema fields in Google Data Studio - Learn about refreshing data source schema fields in Google Data Studio. If you make any changes to the underlying data source then click on the 'Refresh fields' button.

Google Data Studio Data Sources – Tutorial - What are Google Data Studio data sources? A data source is a place where your collected data actually resides. A data source refers to a specific data set.

Google Data Studio Dimension vs Metric - Google Data Studio Dimension vs Metric. Four types of dimensions and metrics are available in Google Data Studio. Data source schema specific dimension / metric, Data source schema specific calculated dimension / metric...

How to filter by email in Google Data Studio - Last Updated: December 10, 2022 Note: Google Data Studio is now known as Looker Studio. If you want to personalize the data shown to a user in a Looker studio report then use the ‘FILTER BY EMAIL’ setting of your data source schema: Use the ‘FILTER BY EMAIL’ setting if your data source contains an […]

Google Data Studio – Sharing Data Sources (aka data source schema) - The Google Data Studio Sharing feature also allows sharing the data sources (aka data source schema) with other users. Follow the steps below to share your data source schema with other users:

Field editing in reports – Google Data Studio - Last Updated: December 10, 2022 Note: Google Data Studio is now known as Looker Studio. While editing a data source schema, you get the option to change the ‘Field editing in reports‘ settings: Use the Field editing in reports setting to allow or stop report editors from changing the definition of data source schema fields […]

Data Source Version History in Google Data Studio - Last Updated: December 10, 2022 Note: Google Data Studio is now known as Looker Studio. While editing a data source schema, you get the option to see the version history of the data source schema: Use the ‘See version history‘ setting to view and/or restore previous versions of the data source schema. As you edit […]

Community Visualization Access in Google Data Studio - Last Updated: December 10, 2022 Note: Google Data Studio is now known as Looker Studio. While editing a data source schema, you get the option to change the ‘Community Visualization access‘ settings: Use the community visualization access setting to allow or prevent community visualizations (charts created by third-party developers) to display data from your data […]

Understanding Data Source Credentials in Google Data Studio - Last Updated: December 11, 2022 Note: Google Data Studio is now known as Looker Studio. While editing a data source schema, you get the option to change the data source schema credentials settings: Use the data source schema credentials setting to determine how data from this data source schema can be viewed by others. The […]

Understanding Data Freshness in Google Data Studio - Last Updated: December 11, 2022 Note: Google Data Studio is now known as Looker Studio. While editing a data source schema, you get the option to change the data freshness settings: Use the data freshness setting to determine how frequently the data source schema should check for updated data from the connected data source. If […]

How to create and configure a data source in Google Data Studio - Last Updated: December 11, 2022 Note: Google Data Studio is now known as Looker Studio. In order to create a data source schema, follow the steps below: Step-1: Navigate to the home page of your Looker Studio account: https://datastudio.google.com/navigation/ The home page is where you create and access all your Looker Studio files. Here is […]

Adjusted Bounce Rate in Google Analytics - Why do you need adjusted bounce rate? High bounce rate is bad. That’s the general opinion of marketers. But what if you bounce rate calculations are all wrong?

Adjusted Bounce Rate Google Tag Manager - Adjusted Bounce Rate Google Tag Manager - Standard bounce rate can be a flawed metric as it does not consider the time spent on a page. If a user came to your website, spent 5 minutes..

Cross Domain Tracking in Google Analytics – Complete Guide - Learn to implement Cross Domain Tracking in Google Analytics across sub-domains, primary domains and top level domains through this easy step by step guide.

How to use Google Data Studio with Google Sheets - Learn how you can use Google Data Studio with Google Sheets in this step by step tutorial.

How to extract data from Excel or CSV file into Google Sheets - Last Updated: December 11, 2022 Note: Google Data Studio is now known as Looker Studio. In order to pull data from Excel or CSV file into Google Sheets, follow the steps below: Step-1: Navigate to your Google Drive account: https://drive.google.com/drive/my-drive Step-2: Click on the ‘+New’ button on the left-hand side: Step-3: Click on the ‘File […]

Supermetrics Queries for Google Sheets – Tutorial - Last Updated: December 11, 2022 Note: Google Data Studio is now known as Looker Studio. Every time you pull data from a data source, the Supermetrics Google Sheets Add-on creates and runs a query in the background. If we pull data from four different data sources (Google Analytics, Google Ads, Facebook ads, and Google Search […]

Sending data from Google Search Console to Google Sheets - Learn to send data from Google Search Console to Google Sheets through this easy to understand step by step tutorial.

Set up Enhanced Ecommerce Tracking in Google Analytics - Learn to set up Enhanced Ecommerce Tracking in Google Analytics through this step by step tutorial.

Learn to export Facebook ads data to Google Sheets - Learn to export Facebook ads data to Google Sheets through this step by step guide. You can then visualize & analyze data via Google Data Studio.

How to extract data from Google Ads to Google Sheets - Learn to extract data from Google Ads to Google Sheets through this step by step guide. Step-1: Make sure that the Google email you used to access Google Sheets has also got access to your Google Ads account.

Advanced Analytics in Google Analytics 360 (Video Tutorial) - Learn to use Advanced Analytics in Google Analytics 360 through this step by step video tutorial. "Advanced Analysis' is a major feature, as it completely changes the way you analyse and segment data in Google Analytics.

Using Custom Channels to Understand Google Analytics Reports - Last Updated: November 17, 2021 Google Analytics reports are not easy to understand for an average Joe. For example, look at the following data table Unless you already know Google Analytics really well, you may have a hard time figuring out what this report is all about. Following are some of the common questions asked […]

Google Analytics Calculated Metrics – Tutorial - Learn all about Calculated metrics in Google Analytics through this easy to understand Google Analytics Calculated Metrics - Tutorial. Calculated metric’ is a type of user defined metric. Calculated metrics are ideal, whenever you want to report on a compound metric in GA. One of the most popular compound metric is, ROI (Return on Investment).

Model Comparison Tool in Google Analytics Explained - Learn all about Attribution Model Comparison Tool in Google Analytics. Learn to valuate organic search channel via the Data-Driven Attribution Model.

Data-Driven Attribution Model Explorer in Google Analytics - Learn all about Model Explorer Tool in Google Analytics. Through this tool you can determine how the Data Driven Attribution model values were calculated.

gtag Enhanced Ecommerce Tracking in Google Analytics – Tutorial - Learn to set up gtag Enhanced Ecommerce Tracking in Google Analytics. This tutorial explains enhanced e-commerce tracking set up for the gtag.js library.

Referral traffic vs Direct traffic in Google Analytics - Learn about referral traffic vs direct traffic in Google Analytics. Direct traffic is the Google Analytics session that starts without a referrer being passed by a user’s web browser.

Google Analytics Cross Device Tracking Reports User ID View - Learn everything about Google Analytics Cross Device Tracking Reports (Device Overlap, Device Paths, Acquisition Device) for User ID View. Learn about cross device tracking through User Id.

How to Implement Google Analytics With Google Tag Manager - To implement Google Analytics on your website via Google Tag Manager (GTM) follow the steps below: Step-1: Login to your Google Analytics account and then open your reporting view....

How to Install Google Tag Manager on your website - In order to install Google Tag Manager (GTM) on your website, follow the steps below: Step-1: Create a new Google account (if you don't already have one). You would need a Google account in order to create a GTM account...

Five main benefits of using Google Tag Manager - Following are the main benefits of using Google Tag Manager: 1. Google Tag Manager removes the need for editing the website code over and over again.

6 Keys to Digital Success in Attribution Modelling - Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers purchase journey, learn the concept of 'missing touch points'...

How to explain attribution modelling to your clients - Learn to explain attribution modelling to your clients that actually make senses to them. Attribution modelling is the process of understanding the buying behaviour of your website visitors and determining the most effective marketing channels for investment.

Default & Custom Google Analytics Attribution Models Explained - Learn all about the Default and Custom Google Analytics attribution models. The default attribution models are pre-built models that define how credit for conversion should be distributed to various interactions (or touchpoints) in a conversion path before the custom credit rules are applied.

Introduction to Folders in Google Tag Manager - In Google Tag Manager, through folders, you can organize tags, triggers, and variables by project name, team name, etc. For example, you can group all of the tags, triggers and variables related to 'video tracking' by creating a folder called 'video tracking' and then adding all of the related tags, triggers, and variables to it.

Guide to Google Tag Manager Templates - In Google Tag Manager (GTM), a template makes it easy to deploy and share a tag or variable with others within your company. The template which is used to deploy a tag on a website is called the tag template and the template which is used to deploy a variable is called the variable template.

Understanding Google Tag Manager Container Tag - The container tag provides all the functionality needed for Google Tag Manager (GTM), to run and deploy tags on your website. It is used to hold one or more marketing and analytics tags and their corresponding triggers and variables.

Google Analytics Store Visits Tracking Tutorial - Through Google Analytics store visits tracking, you can determine the number of people who visited your physical store or location (within 30 days) after visiting your website.

Understanding Missing Touchpoints in Attribution Modelling - You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data.

What You Should Know about Historical Data in Web Analytics - Historical data in web analytics is important because it help in optimizing marketing campaigns but when interpreted incorrectly can result in monetary loss.

Conversion Credit Models Guide – Google Analytics Attribution - A conversion credit model is a rule or set of rules or a data-driven algorithm that determines how credit for conversions should be attributed/distributed to one or more touchpoints on conversion paths. It is another name for an attribution model.

Introduction to Nonline Analytics – True Multi Channel Analytics - True multi channel analytics is nonline analytics. When we talk about nonline analytics, we do not measure just the online customer purchase journey or just the offline customer journey.

Conversion Types Explained in Google Analytics Attribution - In the context of an attribution project, a conversion type can be a goal conversion and/or e-commerce transaction which has been defined in one or more GA properties.

Attribution Channels Explained in Google Analytics Attribution - In the context of Google attribution reports, the marketing channels are referred to as attribution channels.The following are examples of attribution channels: Direct, Organic search, Shopping, Branded paid search, Generic paid search...

TV Attribution in Google Attribution 360 Explained - TV attribution modelling is the process of understanding the impact of TV ad network(s), TV program(s) and TV ad airing slot(s) on your website traffic, sales and other online users activities.

Conversion Credit Distribution for Attribution Models in Google Analytics - Understand how the conversion credit is calculated for various attribution models in Google Analytics.

Brand reputation audit to find conversion issues - Learn to conduct brand reputation audit to find conversion issues. Every aspect of your business from ad copies, website design, navigation, product pricing, offers, product quality, order fulfillment, shipping to after-sales service impact the website conversion rate, sales, brand loyalty and repeat business.

25 web form design best practices – optimizing forms for conversions - Learn about the various web form design best practices. Since a user generally fills out a form before completing a conversion, optimizing forms for conversion can easily lead to higher conversion rates and sales in a short span of time.

Product pricing strategies for ecommerce websites - Learn about the various product pricing strategies for ecommerce websites. Learn about the pricing tactics which can be used to make your prices seem "lower". How can you sell your product at any price you want?

Ecommerce Product Images Best Practices - Following are the ecommerce product images best practices: Make sure your product images meet the following technical requirements...

Product detail page design best practices - The objective of a product detail page is to encourage your customers to checkout. The following are the best practices for the design of product detail pages:

12 ecommerce best practices for your category pages - The objective of a product category page on an ecommerce website is to take your customers to one or more product detail page(s).The following are the 12 best practices for the design of product category pages.

Writing product descriptions that convert - If you consider your ecommerce website as an online showroom then product descriptions are your salespeople. So if your salespeople are not good at selling, you won’t generate many sales. Following are the best practices for writing product descriptions for an ecommerce website:

Multi Touch Attribution in Google Analytics - Guide to Multi touch attribution in Google Analytics. A touchpoing (or interaction) is an exposure to a marketing channel. There are several types of interactions.

Schwartz five stages of awareness in marketing - Eugene Schwartz in his book 'Breakthrough Advertising' introduced and explained the five stages of awareness. In order to create an offer/ad copy that resonates with your target audience, you must be aware of these different stages of awareness.

Attributed Conversions & Attributed Revenue Explained in Google Attribution - Attributed Conversions - Use this setting if you want to see the change in the goal conversions between two attribution models in the ‘Model comparison’ report.

Which Attribution Model to use in Google Analytics? - Following are some general guidelines you can use while selecting an attribution model in Google Analytics. #1 Least Amount of buying consideration = Last Touch attribution Model..

Google Attribution Access and User Permissions – Tutorial - Just like Google Analytics properties inherit user permissions from their corresponding GA account, the Google attribution projects also inherit user permissions from their corresponding GA account.

Why you should use a test property in Google Analytics - Even if you are using a 'test view', you are still skewing your analytics data because custom dimensions are set at the property level and not at the view level. That's why you need a test property.

View Through Conversion Tracking in Google Analytics - Learn about view through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads.

Offline Conversion Tracking in Google Analytics – Tutorial - Learn about offline conversion tracking in Google Analytics. Learn to track offline conversions like 'web form leads' and 'Phone Leads'. Learn to use Coupons and vanity URLs for tracking offline leads online.

You are doing Google Analytics all wrong. Here is why - All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels.

Connected Properties Explained in Google Analytics Attribution - Important information about connected properties in Google Attribution: 1) Data from connected GA properties is available from the connection date forward. 2) Only properties from the same Google Analytics account can be connected to your attribution project. You can not connect properties that belong to other GA accounts.

Google Data Studio Aggregation Explained - Google Data Studio aggregation is the process of summarizing tabular data. You can aggregate/summarize tabular data in Google Data Studio by ...

How is attribution modelling helpful for ecommerce and non-ecommerce websites? - Learn how is Attribution Modelling helpful for e-commerce and non-e-commerce websites through this video tutorial.

Conversion Time & Interaction Time Explained in Google Analytics Attribution - Through the report settings panel in the 'Model comparison' report you can change reporting time to ‘Conversion time’ or ‘Interaction time’. Use the conversion time setting if you want the model comparison report to include only those touchpoints that lead to conversions and that happened with the date range you selected.

How to set up the Facebook Attribution Tool - Learn to setup the Facebook Attribution Tool through this step by step guide. This tool is free to use and is available to all Facebook advertisers.

Five Advanced Excel Charts and Graphs - Last Updated: January 10, 2022 Following are the five advanced Excel charts and graphs: Actual vs. target chart Bullet chart Funnel chart Scatter chart Histogram 1. Actual vs. target chart The ‘Actual vs. target’ chart is a combination chart that requires some formatting. You can’t insert this chart straightaway into your Excel spreadsheet. Use this […]

Google Tag Manager YouTube Video Tracking - Learn to implement Google Tag Manager YouTube Video Tracking through this easy to understand step by step guide.

Measurement Protocol in Google Analytics – Tutorial - Learn everything about measurement protocol in Google Analytics, in plain English. Measurement protocol is a set of rules which your application must follow

Google Analytics Virtual Pageviews Tutorial - Learn all about virtual pageviews in Google Analytics. What is virtual pageview, when to use virtual pageview. Naming Conventions for Google Analytics Virtual Pageviews

Adding Users Metric to Google Analytics Reports - Learn to add users metric to Google Analytics reports. These metrics could be ‘Users’, ‘New Users’, Number of Sessions per user’ etc.

Google Analytics YouTube Integration & Analysis Tutorial - Learn to integrate your Google Analytics account with your YouTube channel. Google Analytics YouTube Integration & Analysis Tutorial. Learn to track the traffic from external links embedded on your YouTube videos.

Google Analytics for Facebook Tutorial - Learn to track Facebook ad campaigns in Google Analytics through the Google Analytics for Facebook tutorial. Understand how Facebook traffic moves through the checkout process.

Google Tag Manager User ID – Cross device tracking via GTM - Learn all about Google Tag Manager User id setup. Learn to implement Cross device tracking via GTM through this easy step by step guide.

How to Edit a Calculated Field in Google Data Studio - Last Updated: December 11, 2022 Note: Google Data Studio is now known as Looker Studio. In order to edit a data source specific calculated field, follow the steps below: Step-1: Navigate to the Data Source Editor. Step-2: Click on the ‘fx’ symbol next to the calculated field you want to edit: Once you clicked on […]

Creating your own Google Analytics Tag Auditing System - Learn to create your own tag auditing system to identify various marketing and measurement tags across a website of any size.

Google Tag Manager Search Tracking without Query Parameter - Learn all about Google Tag Manager search tracking without Query Parameter through this step by step guide.

Learn to Switch to Universal Analytics from Google Analytics - Learn to Switch to Universal Analytics from Google Analytics using this simple 6 step process and project scope document.

How to extract data from Google Analytics into Google Sheets - Last Updated: December 11, 2022 Note: Google Data Studio is now known as Looker Studio. Before you pull data into Google Sheets from any data source, you should first figure out the overall layout and format of how your data table should look like in the Google Sheets. It’s like creating a wireframe before you […]

How to use Supermetrics for Google Sheets Add-on - Last Updated: December 11, 2022 Note: Google Data Studio is now known as Looker Studio. If you want to pull just Google Analytics data into Google Sheets then you can do that by installing and using the Google Analytics Spreadsheet add-on (developed by Google) or by using the Supermetrics for Google Sheets add-on. I use and […]

Postbacks in Google Analytics Explained - Postbacks (or Mobile App Postbacks) allow Google Analytics to ping (send conversion data) a third party mobile advertising network whenever it detects a mobile app install (‘first launch’) or in-app conversion (like transaction) from that network.

Difference Between Web / Digital Analytics and Google Analytics - Last Updated: January 16, 2022 99.99% of course creators themselves don’t know the difference between digital analytics, Google Analytics (GA) and Google Tag Manager (GTM). So they are teaching GA and GTM in the name of teaching digital analytics. They just copy each other. Monkey see, monkey do. But digital analytics is not about GA […]

Subscription & Recurring Revenue Analytics in Google Analytics - Learn about Subscription & Recurring Revenue Analytics in Google Analytics. Since subscription payments (other than the first payment) are not triggered by a user's actions, they need to be tracked server-side.

Formula Rejection in Google Data Studio - If there is an error in your calculated field's formula, you'll see a warning message like invalid formula - invalid input expression. - invalid filter argument

Doing Basic Maths on Numeric Fields via Calculated Fields - Last Updated: December 11, 2022 Note: Google Data Studio is now known as Looker Studio. Follow the steps below to do basic maths on numeric fields via calculated fields: Step-1: Consider the following data source named ‘Sales- ABC Inc’: This is the data source, we are going to use. Step-2: Navigate to Looker Studio and […]

Track the Impact of Google Analytics Cookie Consent on Website Traffic - Learn to track the Impact of Google Analytics Cookie Consent on Website Traffic. If you are using a cookie consent popup to comply with GDPR, which allow a website user to accept or decline cookies, you would want to track the impact of this cookie consent on your website traffic, sales and conversions over time.

Tracking Offline Conversions in Google Ads - Learn to optimize your Google Ads campaigns for offline conversions via offline conversion actions and Conversion Data Import.

Implementing Scroll Tracking via Google Tag Manager - Last Updated: December 2, 2021 Scroll tracking is one of the methods of measuring how people are consuming your website contents. People who actually read your article are most likely to scroll your article page (unless you can get away with Seth Godin type articles) and by measuring the percentage of scroll, you can get […]

How to set up Apps and Web Property in Google Analytics - Learn to set up Apps and Web Property in Google Analytics through this step by step guide.

Scroll Depth Tracking in Google Tag Manager – Tutorial - As the name suggests the scroll depth tracking in Google Tag Manager is used to measure ‘Scroll Depth’. You can track scroll depth both vertically and horizontally via the scroll depth trigger.

How to use Top Conversion Paths Report in Google Analytics - Learn to use the top conversion paths report in Google Analytics through this step by step guide.

Using Assisted Conversions Report in Google Analytics - Learn to use the Assisted Conversions report in Google Analytics. The assisted marketing channels are the channels that assisted (but not closed) your website sales.

How to Find Top Performing Keywords in Google Analytics - Last Updated: May 20, 2022 Once you know the top landing for your top-selling product, you can improve its performance further by targeting/bidding on the top-performing keywords. Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view (if you haven’t already): https://analytics.google.com/analytics/web/template?uid=T9NIg6JpQouv-ds7RNJ9-Q Step-2: Open the custom report. Step-3: Make sure you […]

How to do Conversion Funnel Analysis in Google Analytics - Last Updated: May 20, 2022 Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottomline then your cost per acquisition will […]

How to Find Top Landing Pages for Conversion Funnel Analysis in Google Analytics - Last Updated: May 20, 2022 Once you know your top traffic source in terms of sales for your best-selling product(s), you need to determine the top landing pages, so that you can optimize them further to improve sales. Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view (if you haven’t […]

How to Find Top Performing Traffic Sources in Google Analytics - Last Updated: May 20, 2022 Once you know your top-selling product, you need to find the top traffic source which is responsible for the majority of its sales. Without knowledge of the top traffic source, you cannot do much in terms of improving product sales. Step-1: Upload this custom report called ‘Product Analysis’ in your […]

How to Find Best Selling Products Online via Google Analytics - Learn to find your best selling products online via Google Analytics. Upload this custom report called ‘Product Analysis’ in your main Google Analytics view to find your best selling products...

How to Find Top Selling Product Categories in Google Analytics - Last Updated: May 20, 2022 Once you know your top selling location, you need to determine your top selling product categories in that location. You may have got dozens or even hundreds of product categories on your website. But you won’t generate equal volume of sales from each and every product category. There will always […]

How to Find Top Selling Locations in Google Analytics - Follow the steps below to find the top selling locations in Google Analytics: Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view:

Seven steps to increasing website sales - Last Updated: December 27, 2021 The majority of us optimize marketing campaigns for ecommerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in an increase in product sales. Let’s say you have got 100,000 products to sell. Where you should start? What should you change on […]

How to use Product Performance Report in Google Analytics - Learn to use the product performance report in Google Analytics through this step by step guide.

How to use Checkout Behavior Analysis Report in Google Analytics - Through the Checkout Behavior Analysis report in Google Analytics, you can determine how users moved from one step of your checkout funnel to the next, and at which step they entered or exited the checkout funnel.

How to use Ecommerce Overview Report in Google Analytics - Last Updated: May 20, 2022 Step-1: Navigate to the ‘Ecommerce Overview’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Calculate and note down the average monthly revenue and average monthly orders: Average Monthly Revenue = $14,859.30 / 3 = $4953.1 Average Monthly Transactions = 283 […]

How to use Goal Flow Report in Google Analytics - Last Updated: May 20, 2022 One of the best ways of converting existing website traffic into sales is by mapping the entire conversion/sales process from lead generation ads to post-sales follow up and then look for the biggest drop-offs from one step to the next. You do that mapping in Google Analytics through the Goal […]

How to use Landing Pages Report in Google Analytics - Last Updated: May 20, 2022 Step-1: Navigate to the ‘Landing Pages’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab: Step-4: Filter out all the pages from the data table which are part of your checkout process (like add to cart […]

How to use Source / Medium Report in Google Analytics - Last Updated: May 20, 2022 Step-1: Navigate to the ‘Source/Medium’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report. Step-4: Scroll down to the data table and make note of the top 3 to 5 source/medium in terms […]

How to use Channels Report in Google Analytics - Last Updated: May 20, 2022 In Google Analytics, a channel or a marketing channel is a group of several traffic sources with the same medium. For example ‘organic search’ is a marketing channel. It can be made up of following traffic sources with the same medium called ‘organic’: google (as in google / organic) yahoo (as […]

How to use the Google Analytics Users Flow Report - Through the Google Analytics Users Flow report, you can determine how website visitors are navigating through your website. From which web page they start browsing your website and from where they exit the website.

How to use Acquisition Device Report in Google Analytics - Last Updated: May 20, 2022 The very first device (desktop, tablet, or mobile) a website user used to interact with your website is known as the ‘originating device‘. The originating device is also known as the ‘Acquisition Device‘ as this is the device through which, you first acquired a user. Step-1: Navigate to the ‘Acquisition […]

How to use Device Paths Report in Google Analytics - Last Updated: May 20, 2022 Step-1: Navigate to the ‘Device Paths’ report: Step-2: Make sure the date range of the report is set to the last 30 days. Step-3: Note down the sales reported for the top 3 to 5 device categories: From the data table above we can conclude that the majority of website […]

How to use Device Overlap Report in Google Analytics - Last Updated: May 20, 2022 Step-1: Navigate to the ‘Device Overlap’ report: Step-2: Make sure the date range of the report is set to the last 30 days. Step-3: Note down the ‘users by device category’: From the chart above we can conclude that the majority of website visitors used only desktop devices to visit […]

How to use Mobile & Tablet Devices report in Google Analytics - Last Updated: May 20, 2022 Step-1: Navigate to the ‘Mobile Devices’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Note down the top 3-5 mobile/tablet devices in terms of traffic: For example, from the data table […]

How to use Mobile Overview Report in Google Analytics - Last Updated: May 20, 2022 Step-1: Navigate to the ‘Mobile Overview’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report. Step-4: Note down the top three devices in terms of traffic: For example, from the data table above […]

How to use Browser & OS Report in Google Analytics - Learn to use Google Analytics Browser report. Learn to use the os report.

How to use New vs Returning Report in Google Analytics - Last Updated: May 20, 2022 Step-1: Navigate to the ‘New vs Returning’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report. Step-4: Sort the data table by ‘Revenue’ metrics: Step-5: Note down the % of sales from new […]

How to use Location Report in Google Analytics - Last Updated: May 20, 2022 Step-1: Navigate to the ‘Location’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Scroll down to the data table and make a note of the top 5 countries in terms of […]

How to use Demographics: Gender Report in Google Analytics - Last Updated: May 20, 2022 Step-1: Navigate to the ‘Demographics: Gender’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Sort the data table by ‘Revenue’ metrics: Step-5: Note down the top 2 or 3 biggest age […]

How to use Demographics: Age Report in Google Analytics - Last Updated: May 20, 2022 Step-1: Navigate to the ‘Demographics: Age’ report: Step-2: Make sure the date range of the report is set to the last three months. Step-3: Click on the ‘Ecommerce’ tab of the report: Step-4: Sort the data table by ‘Revenue’ metrics: Step-5: Note down the top 2 or 3 biggest age […]

How to use Demographics Overview Report in Google Analytics - Last Updated: May 20, 2022 Step-1: Login to your Google Analytics account and then navigate to the main view (the one which you frequently use for data analysis). Step-2: Navigate to the ‘Demographics Overview’ report: Step-3: Set the date range of the report to the last three months: Step-4: Note down the top 2 or […]

How to use Audience Overview Report in Google Analytics - Last Updated: May 20, 2022 Step-1: Login to your Google Analytics account and then navigate to the main view (the one which you frequently use for data analysis). Step-2: Navigate to the ‘Audience Overview’ report: Step-3: Set the date range of the report to the last three months: Step-4: Note down the total number of […]

Site Search Tracking In Google Analytics Without Query Parameters - Learn to set up site search tracking In Google Analytics Without Query Parameters through this easy to understand step by step guide.

Understanding Google Analytics Default Page Setting - Learn to understand the Default Page setting in your Google Analytics reporting view. Learn to set up the the default url in Google Analytics.

Google Tag Manager YouTube Video Tracking via YouTube Video Trigger - Learn all about the Google Tag Manager Youtube Video Tracking. The tracking method which is used to track the various player states of an embedded video is called ‘video tracking’.

How to Correctly Measure Conversion Date & Time in Google Analytics - Learn to correctly measure Date, Time & Time zone in Google Analytics for conversions and non-conversion data.

Making Good Marketing Decisions Despite of Faulty Analytics Data - Learn to make good Marketing decisions despite of Faulty Analytics data.

Creating and validating measurement protocol requests through postman - Learn to create and validate measurement protocol requests through postman chrome extension

How to Start Conversion Optimization like a Pro - Learn to start Conversion Optimization like a Pro. Determine what the business is prioritizing. Determine what the target market is prioritizing.

Beginners Guide to Ecommerce Analytics – Lifetime Value and Beyond - In order to track long term gains and true value of your marketing and customers, you need to spend time in calculating and monitoring, many ecommerce analytics metrics.

How to calculate maximum CPA and profitable ROAS - Learn to calculate maximum CPA and profitable ROAS through this step by step guide.

Most Important Advanced Segment for Conversion Optimization in Google Analytics - What if I tell you, that majority of your analysis could be geared around optimising your website for people who don’t really matter. Learn about the most important Advanced Segment in Google Analytics.

Measuring Customer Lifetime Value in Google Analytics - Learn to measure the Customer Lifetime Value in Google Analytics for mobile app users and website users through the 'Lifetime Value' report.

Troubleshooting Google Analytics Setup Issues – The GIF Request - Learn to troubleshoot Google Analytics setup issues. Learn to Interpret the GIF Request (tracking beacon), rewrite HTML & test new JavaScript code on a live website without server access.

Google Tag Assistant Recordings Tutorial - Google Tag Assistant Recording is used to identify, validate and troubleshoot the installation of various Google Tags across many pages.

Google Analytics Social Tracking – Twitter, Facebook, Google Plus and LinkedIn - Learn to track social interactions of Twitter, Facebook, Google plus and LinkedIn through Google Analytics.

How to determine the monetary value of non-ecommerce conversions - Learn to determine the monetary Value of non e-commerce conversions.

100+ Google Analytics Remarketing Audiences for Retargeting - In this article, I will show more than 100 different ways to remarket to your target audience via Google Analytics Remarketing Audiences.

How to setup destination goal in Google Analytics - As the name suggests, the destination goal in Google Analytics is the goal of a particular destination. In GA, this destination is denoted via a visit to a specific page(s) (pageviews) or viewing of a screen (screenview).

Google Analytics Goal ID (goal slot id) & Goal Sets Explained - Every goal that you create in Google Analytics is assigned a numeric ID called the Google Analytics goal id. Goals sets are specifically created to categorize different types of goals for your website.

Google Analytics Linkedin & Twitter Tracking - Learn about Google Analytics Linkedin and Twitter Tracking. Learn to track twitter clicks, tweets, twitter follows and LinkedIn shares in Google Analytics with and without Google Tag Manager.

Understanding Google Analytics Goal Templates - Google Analytics provide three types of goal templates: Predefined templates, Custom template and Smart Goal template. When you create a new goal in GA, you are asked to select the template you want to use for creating your goal.

Google Analytics Conversion Tracking Tutorial - Complete Guide to Google Analytics Conversion Tracking. Learn about Transactional & Non-Transactional Conversions, Macro & Micro Conversions, conversion tracking

Discover report in Google Analytics - Through GA Discover report you can quickly access various Google tools like: Google Analytics App, Google Analytics Demo Account, Custom Alerts, Google Spreadsheet Add-On

How to Share Custom Reports, Dashboards, Template Link in Google Analytics - Learn about: how to share custom reports in google analytics, how to share google analytics dashboard, how to share template link in google analytics..

How To Calculate The ROI Of Your Social Media Campaigns - Learn to calculate the ROI of your social media campaigns through this easy to understand step by step guide.

Creating Content Group in Google Analytics via tracking code using gtag.js - Learn to Creating Content Groups in Google Analytics via ‘Group by Tracking Code’ method through this easy step by step guide.

Using Cohort Analysis & Enhanced Ecommerce to Understand User Behavior - Understand cohort analysis in Google Analytics and used it with enhanced ecommerce for understanding users behavior and remarketing.

Google Analytics Pivot Table Tutorial - Through Google Analytics pivot tables, you can quickly summarize data in the desired format and detect data trends that you can not determine otherwise.

Google Analytics Site Search Tracking via Query Parameters - Learn to set up Google Analytics site search tracking via query parameters through this easy to understand step by step guide.

Google Analytics Site Search Tracking Tutorial - Learn all about site search tracking in Google Analytics. Learn about: query and category parameters, GET and POST based search engines. Google Analytics Site Search Tracking Tutorial

Google Analytics 360 vs Google Analytics – Difference between ga & ga360 - Looking for Google Analytics 360 vs Google Analytics comparison? Following are the 18 key differences between GA and GA 360.....

Creating and Using Site Search Funnel in Google Analytics - In this article I will show how to create a site search funnel in Google Analytics and then use it to optimize your website for traffic and conversions.

View Through Conversions in Google Ads Explained - Learn about the view through conversions in Google Ads. The metric ‘view through conversion’ is used to measure the performance of your Google Display Network ads.

Understanding the Anatomy of Conversion Optimization - Understand what conversion optimization can do and can't do for your business. Understand the Anatomy of Conversion Optimization.

Bare Minimum Statistics for Web Analytics - Learn the bare Minimum Statistics for Web Analytics. Only by leveraging the knowledge of statistics you can accurately interpret data.

AMP Google Analytics Tracking – Learn to track AMP pages - Learn how to track amp pages in Google Analytics through the AMP Google Analytics Tracking tutorial. Learn to set up AMP on your WordPress website.

Tutorial on SEO Coding, SEO Programming - The Foundation Course for SEO coding / programming. Following are some terms which i think will help you, if you are brand new to programming: Computer program, Source code

Setting up Sales Funnel across websites in Google Analytics - Learn to set up Sales Funnel across websites via Virtual Pageviews & Cross Domain Tracking in Google Analytics.

Google Analytics Sampling Tutorial - Understand data sampling in GA and GA360 (Google Analytics premium) through Google Analytics Sampling Tutorial. Learn to find and fix data sampling issues. Learn about data tables, single day & multi-day processed tables.

Google Ads algorithm – How do Google ads work - The google ads algorithm decides how Google ads should work. Google ranks Google Ads on the basis of Ad Rank. The ad rank determines your ad position.

Google Tag Assistant Tutorial - Google Tag Assistant is a chrome extension which is used to identify,validate and troubleshoot the installation of various Google Tags on a web page.

How to do ROI calculations for conversion optimization? - Learn to do ROI calculations for conversion optimization.

CPA optimization – How to reduce cost per acquisition - Learn to do CPA optimization. Learn about the 12 guaranteed methods to reduce your Cost Per Acquisition and improve business bottomline.

Universal Analytics vs Google Analytics – What is the difference? - Do you have a hard time explaining the difference between Classic Google Analytics and Universal Analytics to your client/boss? Then this article is for you. Universal Analytics vs Google Analytics - What is the difference

Google Analytics Usage Trends Tool - The Google Analytics usage trends tool is used to visualise trends in your Google Analytics data and to perform trend analysis.

Cross Domain Tracking with Google Tag Manager (GTM) - Learn to set up Cross Domain Tracking with Google Tag Manager (GTM) through this step by step guide.

How to Analyze and Report above AVERAGE in Google Analytics - Learn to analyse and report above average in Google Analytics

Sending event data via measurement protocol in Google Analytics - Learn to send event data via measurement protocol in Google Analytics.

How to solve any business or marketing problem? - Learn to solve any business or marketing problem.

Dynamic Remarketing in Google Analytics via Dynamic Attributes - Learn to set up Dynamic Remarketing in Google Analytics via Dynamic Attributes through this step by step guide. In the case of dynamic remarketing, Google automatically create re-targeted ads for your website visitors.

User Explorer Report in Google Analytics Explained - Learn all about the user explorer report in Google Analytics. As the name suggests, this report provides detailed insight into individual user's activity on your website.

How to overcome the fear of losing money in paid advertising and how to maximize sales and ROI? - Last Updated: August 26, 2021

Using Data Visualization to Analyze the SEO Performance - Last Updated: July 30, 2020 Organic search is almost always one of the top sources of traffic to a website, and if you want to understand traffic acquisition you need to understand the performance of this marketing channel. The volume of organic search traffic your website gets still, to a large extent, depend upon the […]

Excel for SEO & Analytics – Powerful Cheat Sheet - Get the powerful cheatsheet on excel for SEO and analytics. We use this cheatsheet internally for training purpose and quick reference.

cookies – apache mod expires - Last Updated: August 26, 2021 Setting up Cookies A cookie is a small text file which is generally used to identify a visitor as first time/ returned visitor or member/non-member visitor. When a user request a page from your web server the server may place/read this text file on a user’s hard disk. You […]

Store visit conversion tracking in Google Ads (AdWords) - Learn all about Shop / Store visit conversion tracking in Google Ads (Google AdWords). A store visit conversion is recorded when a user visits your physical store after clicking on your ad.

Duplicate Transactions (orders) in Google Analytics - Learn to fix Duplicate Transactions in Google Analytics. Learn to fix Cancelled and Test orders. Duplicate orders can take place when the order confirmation page (receipt page) can be loaded more than once by the same user without placing any new order.

Cross Account Conversion Tracking in Google Ads (Adwords) - Through cross account conversion tracking in Google Ads, you can minimise duplicate conversion counts and make ‘cross account attribution’ possible.

How to remove / modify Google Analytics ecommerce transaction in one click - Today I am going to show you, how to remove/modify any ecommerce transaction in your Google Analytics report, in just one click and that too, all by yourself, without taking the help of a web developer.

- Video tutorial on how to Learn and Master Web Analytics.

Google Tag Manager Implementation Guide - Learn all about migrating tags to Google Tag Manager (GTM) through the google tag manager implementation guide.

How to identify negative transactions in Google Analytics - Learn to identify negative transactions in Google Analytics through this step by step guide. Negative transactions can greatly skew your transaction count and must be discounted from your analysis.

10 Google Analytics views that you must always use - Learn about the 10 Google Analytics Views/profiles that you must always use to analyze and interpret your data and get maximum ROI.

How to use Google Analytics API without any coding - Learn to use Google Analytics API without any coding and access data in any format you want and/or merge GA data with other data sources.

Calculate Ecommerce & Goal Conversion Rate in Google Analytics - Learn to correctly calculate Ecommerce and Goal Conversion Rate in Google Analytics. As long as your conversion rate is based on the percentage of global visits you will never be able to determine the true conversion rate of your website using conversion rate formula.

Data Trend Analysis in Google Analytics - Ten 10 tips to analyse data trends in Google Analytics

Facebook Attribution Models Tutorial - Learn all about Facebook attribution models. Facebook provides seven rule based attribution models and one Algorithmic attribution model called the 'Data Driven' model.

Why Google Analytics Show Zero Sessions / Visits? - You may sometime see zero sessions / visits assigned to a page in Google Analytics but at the same time see pageviews, user count, exits and other metrics for the page.

How NOT to Calculate Marketing ROI - As a marketer you have no control over client’s operational inefficiencies. You have no control over the operational and strategic decisions that your client takes in his office regarding how their business should run and grow.

Facebook ROI Calculation, Analysis and Examples - Learn all about calculating and analyzing Facebook ROI with examples. Learn to calculate ROI on your Facebook ads.

Sending social interactions via measurement protocol in Google Analytics - Learn to send social interactions via measurement protocol in Google Analytics.

6 Data Drill-Downs for Increasing Ecommerce Products Sales via Google Analytics - Get to know the 6 data drill-downs in Google Analytics which can help you in increasing the sales of your Ecommerce Products.

Tracking Long-Tail Keywords through Google Analytics - Learn to track long tail keywords through Google Analytics. Create custom segments for one word, two words, three or more words long tail keywords.

Practical Tips to develop user engagement for e-commerce website - Learn practical tips to develop user engagement on your e-commerce website and increase sales, leads and customer life time value.

How to give someone access to Google Tag Manager Account? - Whenever you give GTM account access to a person, you give that access either at the account level or at the container level. The access given at the account level is called the 'Account permissions'. The access given at the container level is called the 'Container permissions'.

GTM (Google Tag Manager) Debugger Console Tutorial - Through GTM debugger console/mode, you can make sure that your tags, triggers & variables work as expected. Google Tag Manager debugger not working? Here is how to fix it.

Link Building Dashboards in Excel – Tutorial - Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns' performance in order to optimize them.

Maths and Stats behind Web Analytics – Beginners Guide - Learn the maths and statistics behind web Analytics. It is not just about what you should know but is more about what you are expected to know.

7 Powerful KPIs to Measure your Link Building Outreach - Learn about the 7 Powerful KPIs to Measure your Link Building Outreach. Learn to calculate the ROI of your outreach campaigns.

How to Test Attribution Models in Google Ads (Adwords) - Google Ads provide several Attribution metrics in its reports through which you can test a new attribution model. You can get a good idea of, how your historical conversion data would look like with the new attribution model.

Facebook Attribution and Conversion Windows Tutorial - Have you ever wondered, why Facebook’s sales data do not match with Google Analytics’ data on Facebook? Have you ever wondered, why Facebook tend to record far more conversions than Google Analytics? Learn about Facebook attribution window.

Understanding Search Attribution Reports in Google Ads (Adwords) - Learn all about Search Attribution Reports (aka attribution modelling reports) in Google ads (formerly Google Adwords).

What Matters More? Conversion Volume or Conversion Rate – Case Study - What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate: First camp – in the favor of giving more weight to the conversion volumes. I am from this camp. Second camp - in the favor of giving more weight to the conversion rate. Third camp – in the favour of giving equal weight to both conversion volume and conversion rate.

Understanding Conversion Paths in Google Ads (Adwords) - Learn all about conversion paths and paths reports (top paths report, time lag report, path length report) in Google Ads (formerly Google Adwords). Learn about: Click Paths, Transition Click Paths, Impression Paths, Transition Impression Paths.

How to Setup Funnels in Facebook Ads Manager - Learn to set up funnel pages in Facebook Ads Manager through this easy to understand step by step guide. A funnel is a navigation path which is made up of series of web pages. You expect your website visitors to follow this funnel to achieve your desired goals (like generating sales, leads and/or other conversions) with least amount of friction and time.

Google Analytics Audiences and Audience Report Tutorial - Learn all about Google Analytics audiences and audience report. There are four methods to create an audience in GA property. Method #1: Creating an audience through Google Analytics Solution Gallery...

GTM Regex Table Variable Explained - GTM Regex table variable is a user-defined variable in Google Tag Manager. It is like a more advanced look up table variable that uses regular expressions.

Assisted Conversions in Google Ads (Adwords) Explained - Assisted Conversions in Google Ads are those conversion actions that were assisted by ad clicks (excluding the last ad click) or ad impressions (excluding the last ad impression).

The little known details about hypothesis in conversion optimization - In this article you will learn: # Why always be testing is a bad advice. # Why creating and running one well designed test is better than running 10 stupid tests. # What Hypothesis is and what it is not. # What are the characteristics of an Underpowered and powerful Hypothesis # When and how to form a Hypothesis # Learn About Null Hypothesis # Test Hypothesis using Attribution Models

Google Analytics User Permissions & Access Levels – Tutorial - Learn all about Google Analytics user permissions and access levels. A user with “edit” permissions at the account level will automatically have “edit” permissions at which other levels?

Understanding Lookup Table in Google Tag Manager - A Lookup table variable is a user defined variable in Google Tag Manager. This type of variable is used to lookup for the value that matches a given input pattern.

How to Change Attribution Model in Google Ads (Adwords) - Learn to change / set Attribution Model in Google Ads (Google Adwords) through this easy to understand, step by step guide.

Which Attribution Model to use in Google Ads (Adwords)? - Following are some general guidelines you can use while selecting an attribution model in Google Ads (Google Adwords):

Event tracking through CSS selectors in Google Tag Manager - Learn to use css selectors in google tag manager for tracking events (like button clicks) through this easy to understand step by step guide.

Google Ads Attribution – Model, Window & Reports Tutorial - Learn about Google Ads Attribution. Learn about Google Ads attribution window and attribution reports. In the context of Google Ads (Google Adwords), attribution modelling is the process of understanding the role of various keywords, ad groups, and campaigns in...

Using Element Visibility Trigger in Google Tag Manager (GTM) - Learn to use Element Visibility Trigger In Google Tag Manager (GTM) through this easy to understand step by step guide. Understand viewport size, visibility & matched elements.

Google Tag Manager CSS selector, DOM & Nodes Explained - If you want to implement advanced tracking via GTM then you need to have adequate knowledge of Google Tag Manager CSS selector, DOM & Nodes

You are doing conversion tracking all wrong. Here is why - If your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it could be more likely than you think.

Using Google Analytics Measurement Protocol Hit Builder - Learn to use Google Analytics Measurement Protocol Hit Builder to create & validate payload data. By using the hit builder tool, you can skip encoding URLs.

Is Your Conversion Rate Statistically Significant? - Is Your Conversion Rate Statistically Significant? The majority of us take marketing decisions on the basis of conversion rate. There is an industry trend to invest more in the marketing channel which has a higher conversion rate..

Importing and Exporting Container Files in Google Tag Manager - Complete guide to importing and exporting containers in Google Tag Manager. Through the export container feature, you can share your GTM configurations (aka tags, triggers and variables) with any third party.

How to find Google Tag Manager ID (Container ID) - Learn to find Google Tag Manager ID (aka Container ID) through this easy to understand step by step guide. The container ID is used to uniquely identify each GTM container tag.

Google Analytics Settings Variable in Google Tag Manager - Learn to create and use the Google Analytics Settings variable in Google Tag Manager through this easy to understand step by step guide.

Minimum Viable Traffic – The Maths Behind Conversion Optimization - Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on top of that. This is the volume of traffic you need just to remain profitable and in business.

The Two New GDPR Compliance Tools in WordPress - WordPress released a maintenance and privacy update in its version 4.9.6 esp. to comply with these GDPR guidelines. This update include two new features through which you can export and/or delete personal data of your website users.

Two Plugins that will make your WordPress website GDPR Compliant pretty fast - Two Plugins that will make your wordpress website GDPR Compliant pretty fast.

GDPR IP Address Logging, Retention and Monitoring - Learn about GDPR IP Address Logging, Retention and monitoring - Ask the following eight questions from your webhost in order to gauge their GDPR compliance...

Digital Analytics and Marketing Framework for Conversion Optimization - Digital analytics and marketing framework to increase conversions and improve business bottomline.

Google Analytics Intelligence Tutorial - Analytics Intelligence is a machine learning algorithm used by Google Analytics which makes it easier to drill down data & quickly get the insight you want. You can ask any question about your data in plain english (natural language) and GA machine learning algorithm will try to answer your question.

Introduction to Google Analytics Troubleshooter Tools - Google has quietly released a whole new set of troubleshooter tools which can help you greatly in analyzing and debugging Google Analytics data.

Google Analytics Shopify Tracking via Google Tag Manager - Learn to correctly set up Google Analytics Shopify Tracking via Google Tag Manager (GTM). Learn about shopify cross domain tracking.

Google Tag Manager Shopify Installation Guide - Learn about google tag manager Shopify installation through this easy to understand step by step guide.

Conversion Probability in Google Analytics Explained - Learn all about conversion probability in Google Analytics. Learn about 'Conversion Probability dimension’, 'Conversion Probability buckets’ and 'Average % Conversion Probability metric...

Introduction to Machine Learning in Conversion Optimization - In this article I will show you the various applications of machine learning in conversion optimization which will help you in understanding, how machine learning can be used to maximize conversions.

Best Google Analytics Shortcuts: Tricks, Tools & APIs to Save Time - Learn the tips, tricks & shortcuts to use Google Analytics more efficiently. Learn about Built-in Keyboard Shortcuts, REGEX to filter data, GA APIs..

Content Grouping Google Tag Manager – Setup Tutorial - Learn to set up content grouping in Google Analytics via GTM through the Content Grouping Google Tag Manager Setup Tutorial.

Content Grouping in Google Analytics – Tutorial - Learn all about Content Grouping in Google Analytics. Learn to create content groups. Learn about ‘Unique views’ metric for content group.

Google Analytics Debugging via Fiddler - Learn to debug/fix Google Analytics tracking issues by using a tool called Fiddler. Learn to read Google Analytics & Universal Analytics Tracking beacons.

Data Driven Attribution Model in Google Ads Tutorial - Learn all about Data Driven Attribution Model in Google Ads (Google Adwords). This model uses conversion data from your Google Ads account to determine how people searched for your business and then turned into customers.

Session Quality in Google Analytics Explained - Learn all about session quality in Google Analytics. The 'session quality' can either refer to the 'session quality report' or 'session quality' dimension in GA.

Segment vs Google Tag Manager (GTM) - Segment vs Google Tag Manager - Unlike GTM, Segment can be much more easily used to route data between multiple data sources.

Eight false beliefs that stop you from becoming an expert (the mindset training) - Following are the false beliefs that I have discovered over the years through my own experience and through feedback from countless people on my blog posts, books and courses.

Filter Verification in Google Analytics – Tutorial - Learn the 8 Steps process to correctly testing a filter in Google Analytics. Learn about Google Analytics built-in verification tool & its limitations.

Understanding Google Analytics Timezone, Time of Day, Traffic by Hour - Understand Google Analytics Timezone. Learn to evaluate GA traffic data by time of day and by Hour. Google Analytics report on ‘time’ in the ‘timezone’ configured for your GA property.

Google Analytics IP filter not working? Here is how to fix it - Google Analytics IP filter not working? If you are currently facing this problem then follow the steps below: Step-1: Check your current IP address..

Google Analytics ipv6 vs ipv4 – Exclude Internal Traffic - Learn to exclude internal traffic via Google Analytics ipv6 filter. IPv6 (or Internet protocol version 6) is designed to replace IPv4..

How to block Google Analytics Internal Traffic - Learn to block Google Analytics Internal Traffic (i.e. the traffic from employees working from home or office). Install Google Analytics Opt-out Add on..

Blueprint for Google Analytics Implementation - Use this blueprint to implement any type of Google Analytics implementation whether it is event tracking, ecommerce tracking or custom dimensions.

How to use Funnels for your Facebook Ad Campaigns - In this article i will show you how to use funnel pages for your Facebook ad campaigns.

How to reverse transaction in Google Analytics for gtag.js and analytics.js - Learn to reverse transaction in Google Analytics for gtag.js and analytics.js through this easy to understand step by step guide.

Web Analytics Tool Box from OptimizeSmart - In this article I have shared the web analytics tools, that I use and recommend.

Google Tag Manager Workspaces Tutorial - Learn all about Google Tag Manager Workspaces through this easy to understand guide. A workspace is a container draft. When you create a new workspace in GTM, you are in fact creating a new container draft.

Power BI Google Analytics Tutorial – Visualize GA Data - Learn to visualize Google Analytics data via Microsoft Power BI through the Power BI Google Analytics Tutorial. Power BI can be connected to various data sources including ‘Google Analytics’.

Understanding Google Analytics Product Data Import - Learn about Google Analytics Product Data Import feature and use it to correctly install enhanced ecommerce tracking.

Facebook Pixel vs Google Analytics Data Discrepancies - Learn about the Facebook pixel vs google analytics data discrepancies. Following are the top reasons, why your Facebook and Google Analytics do not match:

If you take this one risk then be prepared to lose it all - If you take this one risk then be prepared to lose it all.

Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics - Learn to track Facebook 'likes' & 'unlikes' in Google Analytics. Learn to install Facebook JavaScript SDK. Learn about Facebook Social Interactions Tracking

Google Analytics Javascript Tutorial - Learn all about the google analytics javascript through this exhaustive tutorial. Learn to diagnose tracking issues. JavaScript is the most useful programming language for a web analyst.

Why your website conversion rate is destined to remain poor - 70-80% of your website visitors will abandon your shopping cart today. It is inevitable. Only around 20% will make a purchase, the rest 80% with abandon the checkout. So the question is, what you are going to do about that. Will you let them go, just like that and instead focus on bringing more new traffic to your website?

Using Enhanced Ecommerce segments for Remarketing in Google Analytics - Learn to use Enhanced Ecommerce segments for creating Remarketing audience in Google Analytics.

Setting up Data Driven Attribution Model in Google Ads (Adwords) - Learn to correctly set up Data Driven Attribution Model in Google Ads (Google Adwords) and optimize your ad campaigns using predictive algorithms & automated bidding.

Mastering Data Reporting via Data Storytelling - Data Storytelling is a mechanism used for sharing ‘knowledge' in the most engaging, memorable, and persuasive way possible. When you add ‘narrative’ to ‘data’ and ‘visuals’ it becomes a ‘data story’.

Understanding Triggers in Google Tag Manager - Last Updated: May 22, 2020 Trigger Events A trigger event is one of the conditions when the trigger should fire/execute. Following are the various events when a trigger can be fired: #1 Pageview – fire the trigger on pageview #2 Click – fire the trigger when a click event occurs. #3 Form – fire the […]

Understanding measurement protocol validation server - Learn to validate protocol hits by sending them to the measurement protocol validation server.

Sending ecommerce data via measurement protocol in Google Analytics - Learn to send ecommerce data via measurement protocol in Google Analytics. In Google Analytics, the ecommerce data is made up of transaction data and item data.

Sending campaign data via measurement protocol in Google Analytics - Learn to send campaign data via measurement protocol in Google Analytics.

Sending pageview data via measurement protocol in Google Analytics - Learn to send pageview data via measurement protocol in Google Analytics.

Introduction to Google Analytics Commands - In order to set up / debug Google Analytics implementation whether it is ecommerce or cross domain tracking you need to understand what these commands are.

How To Use In Page Analytics via Google Page Analytics Extension - Learn to correctly use in page analytics in Google Analytics via Google Page Analytics Extension. Through 'In-page Analytics' you can determine how users interacted with your website.

Understanding and Improving Ecommerce Products Sales via Google Analytics - Last Updated: May 28, 2020 When it comes to understanding your ecommerce clients, you need the following information: #1 Geographic data of your best ecommerce clients #2 Demographic data of your best ecommerce clients #3 Psychographic data of your best ecommerce clients #4 Understanding of the behaviour of best clients #5 Understanding of, how your […]

How Google identifies and measures social media engagement - Last Updated: May 21, 2020 A long time ago, in a galaxy far, far away, there exists a social media analytics company called ‘PostRank‘. It was launched in mid-2007 and was acquired by Google in June of 2011. PostRank Analytics was one of my favorite analytics tools and I used this tool almost as long as […]

Social Interactions Tracking in Google Analytics – Tutorial - Social Interactions tracking in Google Analytics is the measurement of the social interactions like Facebook likes, Twitter tweets, Twitter follows etc

A/B Testing vs Usability Testing. Which one is better? - A/B Testing vs Usability Testing. Which is the better conversion optimization technique? A/B tests are carried out to measure users’ preferences. Whereas usability tests are carried out to measure users’ behavior.

Dealing with Google Analytics Refund – Reverse Transaction - Learn to deal with Google Analytics Refund. Issue partial and full refunds. Learn all about reversing transactions in GA.

Website errors that kill your conversions and how to fix them - Last Updated: May 20, 2020 “79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again” – Source: Akami “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.” – Source: Kissmetrics […]

Page Tracking in Google Analytics – ga send pageview - Learn about Page Tracking in Google Analytics - ga send pageview

Analytics.js – The Google Analytics JavaScript Library – Tutorial - Analytics.js is the Google Analytics JavaScript library which is used to implement ecommerce tracking, cross domain tracking or any other type of tracking on your website

Google Analytics Sessions Tutorial - Learn all about Google Analytics sessions. How a GA session is defined, how to choose session length, forcing a session to start and end...

What I learned from trying to fix ghost referrer spam in Google Analytics - Last Updated: August 26, 2021 Failure is a great teacher, and I think when you make mistakes and you recover from them and you treat them as valuable learning experiences, then you’ve got something to share. – Steve Harvey This is one of those situations where I have something valuable to share, not because I […]

Enhanced Ecommerce Tracking via Google Tag Manager - Learn to implement Enhanced Ecommerce Tracking via Google Tag Manager.

How to Remove WordPress Malware – DIY Security Tutorial - Learn to find and remove WordPress malware yourself through this easy to follow step by step guide.

Advanced Google Analytics Tracking – HTML DOM – Tutorial - Learn the advanced Google Analytics tracking through HTML DOM (Document Object Model) and track anything that can be connected to the internet.

10 Techniques to Migrate from Data-Driven to Data-Smart Marketing - Last Updated: December 10, 2021 In the next few minutes, I will show you ten different techniques that will help you in migrating from being data-driven to being data-smart. I will also prove it to you how being ‘data-smart’ will give you an edge over your competition. Don’t get me wrong. There is nothing wrong with being […]

Facebook Analytics Tutorial - Last Updated: July 30, 2020 I recently came across a new tool called FanPageKarma. Through this tool you can do really in-depth analysis of your Facebook Fan page. I liked this tool so much that I thought it is worth writing about it. Once you understand the capabilities of this tool you will make Facebook […]

Data-Driven or Data-Blind and Why I Prefer Being Data-Smart - Last Updated: December 10, 2021 “Not everything that counts can be counted, and not everything that can be counted counts.”– Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about that? Because I often see them saying something like: “do you have data to back […]

The Guaranteed Way to Sell Conversion Optimization to Your Client - Last Updated: December 10, 2021 Many people struggle with selling conversion optimization to their client/boss. This is because they are not able to convince why ‘conversion optimization’ is worth the effort and deserve dedicated resources (time, budget, professionals, etc). To be honest, no amount of words, testimonials or case studies are going to help you […]

How to find ecommerce clients and improve bottomline - Learn how to find ecommerce clients and improve your business bottomline and sales. When it comes to understanding your ecommerce clients, you would need the following information:

Improve bottom line through these growth strategies - Following are the seven powerful growth strategies to improve bottom line of a business. Focusing on top-line growth is hurting your business

How to Use Agile Analytics to Quickly Solve Your Conversion Problems - Last Updated: January 21, 2023 ‘Agile’ is the ability to move quickly and easily. In analytics, agility is the ability of an analyst/analysis to adapt rapidly and cost efficiently in response to changes in the marketing environment. The aim here is to conduct a very focused analysis, quickly deliver recommendations, and rapidly deploy solutions to […]

Google Analytics Traffic Acquisition Tutorial - Learn to get the most out of the Google Analytics reports through the Google Analytics Traffic Acquisition Tutorial. Understand Visitors’ demographic, Behavior and Site Stickiness.

How to create a marketing strategy & also analyze it - FAQ: How to create a marketing strategy. Use 5W1H (‘why’, ‘what’, ‘who’, ‘where’, ‘when’ and ‘how’) to create and analyze a marketing strategy.

Advanced Twitter Analysis in Google Analytics - Last Updated: May 26, 2022 Imagine you can tie every Twitter click, tweet, and follower to sales and conversions. Well, this is what I am going to do in this post. In the next few minutes, I will show you how to determine the Twitter followers which send maximum conversions and orders to your website. I […]

High Level Search Marketing Optimization in Google Analytics - Last Updated: December 10, 2021 Get to know the five data drill downs which can help you immensely in optimizing your marketing campaigns, products and eventually sales. The majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in […]

How to set up measurable objectives for a business - Learn to set up measurable objectives for a business by translating business objectives into measurable goals.

Tracking the performance of Google Analytics Keywords - Learn to track the performance of Google Analytics Keywords via pivot tables. Learn to do the keyword performance analysis via Excel.

60+ Content Ideas and Development Tools you Must be Using - Last Updated: February 18, 2022 Following is a list of tools I have curated over the years. Through these tools you can get tons of content ideas. You can create every possible type of content from graphics, illustrations, slide show to applications and videos. Note: For a list of SEO Tools, check out the SEO […]

Conversion Funnel Optimization through Paditrack - Last Updated: June 6, 2020 To segment and test funnels I have been using a special tool called PadiTrack for the last few years. Sorry for writing about it so late. This tool pulls the data directly from your Google Analytics account and is 100% free to use. I rarely look into the funnel visualization […]

Link building outreach – Follow these 7 golden rules before you ask - Last Updated: January 30, 2020 Acquiring links is not easy and it becomes even harder when you don’t know the person you are asking from. In link building, the majority of the time we ask strangers to help us. And I think this is the main reason of poor conversions /responses we get when we […]

4 Divine Rules for Link Building Outreach - Last Updated: June 11, 2020 My heading may sound a bit of overstatement but once you will go through this post, you will understand that why these rules are so important if you wish to achieve a high success rate in your link building outreach and life in general. Rule-1: Understand People or die trying […]

4 Simple Tricks to Get Anything Done in SEO - Last Updated: January 13, 2022 All businesses small or big understand the language of £££ and profit more than anything else. So if you tell them how your strategy/suggestion is going to help them in generating revenue, they will listen. But if you tell them how your strategy will help them in their SEO, they […]

Automating and Scaling Keyword Research through SEMRush - Last Updated: August 25, 2020 Today I would like to introduce you to a keyword tool which is truly a gem for any SEO and keyword junkie. Meet SEMRush. The kind of tasks it can perform in keyword research and competitive analysis is truly outstanding and I am just plain lucky to find this tool. […]

SEO Generalist or Specialist – Which is better? - Last Updated: June 7, 2020 Last week I read the post: The New SEO Process (Quit Being Kanye). This post reminded me of an old post by Rand: The Responsibilities of SEO Have Been Upgraded. Both of the posts talk about how different elements of inbound marketing impact SEO and the new roles of SEOs. […]

Link Building Tool Box – Productivity on Steroids - Last Updated: May 22, 2020 Only after compiling this mega list did I realize how many tools I use on a daily/weekly basis just for link building. I have mainly listed those tools which I use often and which are free to use. I keep adding/removing tools as I find better alternatives. If you think […]

Data Visualization for Analysis of SEO Campaigns – Tutorial - Last Updated: May 12, 2020 In an ideal world of analytics there will be no tables and mountain of text, just charts and graphs through which you can visualize patterns and trends in data and take decisions which are beneficial both for your company and clients. This post is an attempt to get one step […]

12 Link Building Tips - Last Updated: January 30, 2020 ‘Time‘ is such an important factor in the Link building process, yet many SEOs fail to take it into account while talking about link building tactics. Build relationships with linking partners, develop kick-ass contents, become a thought leader in your field and you shall get links. Yes, true, but when? […]

Link Building through Blog Themes Sponsorship – Complete Guide - Last Updated: June 3, 2020 If done right, sponsoring a WordPress/blogger theme (template) can become a powerful link building tool, a tool that can automatically keep building links for you for the foreseeable future. This type of one-time investment can fetch you hundreds and even thousands of backlinks from a large number of unique root […]

Learn to Automate Event Tracking in Google Analytics - Last Updated: May 8, 2021 Do you like automation? I do. It speeds up my work. In the next few minutes I will teach you how to automatically track file downloads, email clicks and external links across a website of any size with very little work from you or your developer and that too FREE […]

Data Scraping for SEO and Analytics – Tutorial - Last Updated: August 26, 2021 Web scraping or web data scraping is a technique used to extract data from web documents like HTML and XML files. Data scraping can help you a lot in competitive analysis as well as pulling out data from your client’s website like extracting the titles, keywords and content categories. You can […]

Title Tags Best Practices - Last Updated: April 18, 2015 Let me tell you one little secret. Google can and is making changes to your title tag to make it relevant to the search query. Not always but can quite often. For e.g. Search Query – seo tools seomoz Page URL– https://www.seomoz.org/seo-toolbar Title – SEO Toolbar for Firefox & […]

10 golden rules to manage your PPC campaigns - Last Updated: May 26, 2022 #1. Never run PPC campaigns without a “great” understanding of your client’s business & goals Nothing can be more damaging to your PPC optimization than this. Make sure that you fully understand the client’s business, products/services and the target audience. Because if you don’t, you will target wrong keywords, you […]

Your SEO strategy is incomplete without PPC - Last Updated: June 3, 2020 Google has begun working to encrypt all searches, even for those users who are not logged into Google. This means little to no keyword data for you unless, of course, you use PPC. You can get away without coding. But you can’t get away without PPC anymore. Your SEO strategy […]

How To Do Keyword Research for SEO on a Large Scale - Last Updated: May 26, 2020 Enterprise SEO is different from regular SEO in that every step you follow in your SEO process is scalable and is largely automated to reduce the turnaround time (time required to do SEO and produce results) of an SEO project. By the time you have read this post, you should […]

12 SEO Myths and Facts You Must Know - Last Updated: May 25, 2020 Whether you are an in-house SEO or an agency, if you don’t have strong proofs/examples to back up your suggestions then you will have a hard time getting them implemented. This means your 80 pages long SEO audit report can end up gathering dust in some file cabinet in a […]

6 Cool Link Building Tips for an Ecommerce Website - Last Updated: May 14, 2020 Getting links for an ecommerce site is a SEO nightmare. Nobody wants to link to a page that sells products. But what if your product page is much more than a simple product page. Following are some practical tips to help you in your link building: 1. Make a really […]

10 Powerful Tips to Leverage Content Theft - Last Updated: June 3, 2020 Content theft has been a real pain in the butt for webmasters/bloggers for as long as the web has existed. There is no foolproof way to stop content theft and it can even become detrimental for the original source when it gets outranked or filtered from Google for its own […]

Image optimization tips that will help you tons - Last Updated: August 25, 2020 Make all of your images load faster 1. Since site speed is now a ranking factor, it is also going to help you with your overall site ranking. Select the right image file format. Don’t use GIF file format unless your image is an animation. Use PNG file format instead. […]

Google Analytics Rank Tracker - Last Updated: May 10, 2020 Recently Mike Pantoliano (mikecp) of distilled wrote a post How to Turn Google Analytics Into Your Own Rank Tracker Using Custom Variables on the Seomoz blog. This post is certainly not for the average Joe in analytics. Besides the basic knowledge of coding, you must know how to customize your […]

Why you get ripped off over and over again by a SEO - Last Updated: August 23, 2022 While you are reading this article, there is someone, somewhere getting ripped off by some dodgy/dishonest SEO professional/agency. If you, as an SEO professional, wonder why so many dodgy SEOs take away your business then this article is for you. If you as a webmaster/business owner wonder why you get […]

Users Engagement Strategy – Basic Courtesy - Last Updated: June 7, 2020 Basic courtesy goes a long way and there is no denying this fact. Showing courtesy starts with your first interaction with the client. Following are a few tips to keep in mind: Be very polite while answering your prospect’s query. If you are using a text messenger, then write complete […]

Google Search Operators & Search Engine Queries list - The internet's most exhaustive list of search engine queries for link building and outreach.

AIDA Communication Model and Conversions - Last Updated: June 3, 2020 The AIDA communication model is generally used to write sales copy. But it can also be used to optimize a website so that it works for your business. Through this model, you can determine up to which extent your website is user friendly. In AIDA: Get the attention of your […]

Smart SEO Formulas - Last Updated: May 17, 2020 1. Keyword CTR (Click through Rate) = No. of times your ad/search engine listing is clicked/ No. of times your keyword is searched. For e.g. Let say your search listing on Google was clicked 2 times when the keyword ‘event management courses’ was searched 48 times. So CTR of the […]

Anti Defamation Clause – Protect your Reputation - Last Updated: March 31, 2020 Disclaimer: I am not a lawyer. My post should not be considered a substitute for legal advice. Use your own discretion. Recently I have added a new clause to my service contract. The clause is to protect me from ‘libel’ and ‘slander’. Libel is defamation done through written words and ‘slander’ […]

How to Create RSS Feeds - Last Updated: May 14, 2020 What is RSS? You may have been hearing about RSS for ages. But can you define it? RSS stands for ‘Really Simple Syndication’. It is an XML-based data format that is used to syndicate (i.e. contribute) the contents of a web page, especially dynamic web pages. What is an RSS […]

ROI, Conversions and You - Last Updated: January 13, 2022 Clients often talk about ROI and conversions. SEOs also talk about them to fetch projects and entice clients. But there is a difference between how the two groups look at ROI. For clients ROI means ‘dollar returns’, for SEO it means quality and volume of traffic. Some SEOs upsell themselves […]

htaccess Tips and Tricks - Last Updated: May 24, 2020 How to apply 301 from one file to another file Step 1: Add following code in your .htaccess file: Options +FollowSymLinks RewriteEngine on Redirect 301 /file1.html https://www.mywebsite.com/file2.html The above code will permanently redirect file1.html to file2.html. So whenever a search engine or a visitor will look for file1.html, he will […]

Copyright, Patent & Trademark – 20 Things you must know - Last Updated: June 1, 2020 1. What does copyright protect? Copyright protects: Literary work (article, essay, book, poem, etc) Dramatic work (drama, play, movie, TV serial, etc) Musical work (songs, lyrics, etc) Artistic work painting, drawing, diagram, computer software, etc) 2. What doesn’t copyright protect? It doesn’t protect: Ideas, facts, methods of operations or system […]

How to develop relationship with potential linking partners - Last Updated: May 30, 2020 This post is in conjunction with my post Link Building Pyramid – Hierarchy of Link Building Needs. I strongly suggest you read it for a better understanding of my following post. In link building, PR (public relations) plays a very important role. Say you have a website A. You wrote a […]

CAN SPAM Act – E-Mail Marketing the Inside Story - Last Updated: June 11, 2020 1. Spam is spam I would like to clear the definition of spam here. Any unsolicited commercial message is spam. Even if you send such messages to your friends, family members, or subscribers, you are spamming them. They just don’t report you or opt-out because of the special relationship they share […]

How to Optimize for Local Search - Last Updated: June 11, 2020 This blog post is an attempt to rank high both in Google Local Business Listing (LBL) and regular web results. For LBL listing first register your website with Google Local business listing, Yahoo Local business Listing, and Bing Places for Business listing. I have used Google as an example because […]

Value of a back link – deep analysis - Last Updated: May 29, 2020 Before you decide to get a link from a site, evaluate the value of the linking page and the linking site. I have found 10 factors that can help: 1. Page rank of the potential linking page and the linking site Although page rank is not the most important factor […]

SEO Contract Template – Reporting terms of agreement for SEO company - Use this easy to understand Sample SEO Contract Template to safeguard your interests as a SEO consultant/company. SEO Contract Template - Reporting terms of agreement for SEO company

Link Building Pyramid – Hierarchy of Link Building Needs - Last Updated: May 29, 2020 “Link-worthy content is the last thing you need to get links.” As SEO we all know how hard it is to get quality links for our sites. Link acquisition becomes even more difficult when we don’t follow any formalized process. This blog post is an attempt to develop that formalized […]

How to Charge for Managing SEO Campaigns - Last Updated: May 26, 2020 How much you should charge from your client once you have interviewed them and understood their advertising objectives and other requirements? Your SEO campaign pricing can depend upon the following factors: Competitiveness of the client’s industry Current ranking potential of the client’s site Size and complexity of the client’s website […]

Link Building through Guest Blogging - Last Updated: May 17, 2020 Guest blogging is one of the best ways to get relevant backlinks with the desired anchor text. It also helps in getting traffic, subscribers, and building authority in your industry. The first step in guest blogging is to find blogs that accept guest posts. The following are few advanced search […]

SEO Services Contract – 9 Life Saving Disclaimers for SEOs - Last Updated: May 15, 2020 The following are the key points that you must highlight while contracting with your clients. Even if they are already mentioned somewhere in your contract, you must reinforce them verbally to save yourself from a lot of future disagreement, conflicts, unrealistic expectations, and other troubles: Disclaimer-1: SEO is not a […]

SEO Service Contract – Learn to write it. - Last Updated: May 24, 2020 If you are a SEO company/consultant then it is important that you safeguard your interest by entering into a legally binding agreement (also known as contract) with your client. The following are some important tips to consider when you and your lawyer sit to write a contract: 1. Details of […]

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