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Calculating True Conversion Rate in Google Analytics - Learn to calculate the true conversion rate in Google Analytics. As long as your conversion rate is based on the percentage of global visits you will never be able to determine the true conversion rate of your website.
10 tips to analyse data trends in Google Analytics - Ten 10 tips to analyse data trends in Google Analytics
Data-Driven Attribution Model Explorer in Google Analytics - Learn all about Model Explorer Tool in Google Analytics. Through this tool you can determine how the Data Driven Attribution model values were calculated.
Google and Universal Analytics Cookies – Complete Guide - Learn all about the cookies used in Google Analytics and Universal Analytics.
Google Analytics Channels, Source and Medium explained in great detail - Learn what traffic sources, medium & Channels really are. How Google defines: organic search, paid search, direct traffic. Learn about Channel Grouping.
Setting up Cross Device Tracking via User ID in Google Analytics - Learn everything about cross device tracking and measurement in Google Analytics through User Id.
Google Tag Manager Triggers and Variables – Beginners’ Guide - Learn about triggers and variables in Google Tag Manager. Introduction to Triggers in Google Tag Manager...Introduction to GTM Variables...
Introduction to Attribution Models in Facebook - Learn all about Facebook attribution models. Facebook provides seven rule based attribution models and one Algorithmic attribution model called the 'Data Driven' model.
Why Google Analytics Show Zero Sessions? - You may sometime see zero sessions assigned to a page but at the same time see pageviews, user count, exits and other metrics for the page. How come a page has got pageviews but is still not a part of a GA session? How come a page has got 1 user but still no GA session is assigned to it? This happened because Google Analytics assign session count only to the first hit in a session.
How NOT to calculate Marketing ROI - As a marketer you have no control over client’s operational inefficiencies. You have no control over the operational and strategic decisions that your client takes in his office regarding how their business should run and grow.
Guide to Event Tracking via Google Tag Manager - Table of Contents Before you Start Event Tracking Set Up via GTM Tracking Clicks on a link via Google Tag Manager Tracking clicks on an image link via Google Tag Manager Tracking Clicks on a Button via Google Tag Manager Tracking Clicks on a Button which is Embedded across a Website Tracking Form Submissions Tracking Form […]
Google Analytics Certification (GAIQ) 2018 – Study guide with Questions - Complete guide to passing the Google analytics certification Exam (Google Analytics IQ or GAIQ) in 2018. Also include actual GAIQ Questions.
Introduction to Matomo & Piwik Pro – Best Google Analytics Alternatives - Matomo and Piwik Pro are the best Google Analytics alternatives available right now. They provide 100% unsampled data and complete data ownership.
Guide to Data Driven Attribution Model in Google Analytics - Learn all about data driven attribution (DDA) model in Google Analytics. Learn why DDA model is incrementally better. Learn to set it up.
Event Tracking in Google Analytics – Complete Guide - Learn to set up event tracking in Google Analytics. Learn about generating virtual page views, Advantage of Event Tracking over Virtual pageviews...
Google Tag Manager Data Layer Tutorial with examples - Learn all about Google Tag Manager Data Layers with lot of examples. Create simple and complex data layers in minutes. Learn about GTM datalayer push.
Reduce Bounce Rate in Google Analytics through these 11 powerful methods - Learn to reduce bounce rate in Google Analytics. The most powerful method to reduce bounce rate is to adjust it by calculating the time spent on a page.
How to calculate the ROI of your Facebook Marketing Campaigns - Learn to calculate the ROI of your Facebook Marketing Campaigns through this step by step guide.
Sending social interactions via measurement protocol in Google Analytics - Learn to send social interactions via measurement protocol in Google Analytics.
6 data drill downs for increasing Ecommerce Products Sales via Google Analytics - Get to know the 6 data drill downs in Google Analytics which can help you in increasing the sales of your Ecommerce Products.
How to turn on IP Anonymization in Google Analytics and Google Tag Manager - Learn to turn on IP Anonymization in Google Analytics and Google Tag Manager through this step by step guide.When you anonymize visitor IP, the last 3 digits from your website visitor’s IP address are automatically dropped / deleted.
Tracking Long Tail Keywords through Google Analytics - Learn to track long tail keywords through Google Analytics. Create custom segments for one word, two words, three or more words long tail keywords.
How to do ROI Analysis in Google Analytics - You can do ROI analysis in Google Analytics by using the ‘ROI Analysis’ & ‘Cost Analysis’ reports. Through these reports you can calculate ROAS.
How to set up the Facebook Attribution Tool - Learn to setup the Facebook Attribution Tool through this step by step guide. This tool is free to use and is available to all Facebook advertisers. Through Facebook Attribution tool, you can measure the impact of your ads across publishers, channels and devices.
Google Tag Manager (GTM) vs Google Analytics (GA) – 15 key differences - Following are the main differences between Google Tag Manager (also known as 'GTM') and Google Analytics (also known as 'GA'):
Practical Tips to develop user engagement for e-commerce website - Learn practical tips to develop user engagement on your e-commerce website and increase sales, leads and customer life time value.
How to use Keyword Hero to reveal Not Provided keywords in Google Analytics - I have been using a new tool called 'Keyword hero' with great success and thought you will also benefit from it. Through this tool you can get (not provided) keywords data back in Google Analytics.
How to give someone access to Google Tag Manager Account? - Whenever you give GTM account access to a person, you give that access either at the account level or at the container level. The access given at the account level is called the 'Account permissions'. The access given at the container level is called the 'Container permissions'.
Introduction to Postbacks in Google Analytics - Postbacks (or Mobile App Postbacks) allow Google Analytics to ping (send conversion data) a third party mobile advertising network whenever it detects an mobile app install (‘first launch’) or in-app conversion (like transaction) from that network.
Guide to Google Tag Manager (GTM) Debug Console - Through Google Tag Manager preview and debug console window, you can make sure that your tags, triggers, variables and data layers work as expected. By default, what you actually preview and debug is the deployment of the current container draft on your website.
How to Analyze and Report above AVERAGE - Learn to Analyze and Report above AVERAGE. We need to stop being obsessed about all the metrics which are ‘average and take the insight they provide with a huge grain of salt.
Complete Guide to Link Building Dashboards in Excel - Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns' performance in order to optimize them.
Google Analytics Recurring Revenue and Subscriptions Tracking Guide - Learn to track monthly recurring revenue (subscription tracking) and life time value through Google Analytics.
Maths and Stats behind Web Analytics – Beginners Guide - Learn the maths and statistics behind web Analytics. It is not just about what you should know but is more about what you are expected to know.
7 Powerful KPIs to Measure your Link Building Outreach - Learn about the 7 Powerful KPIs to Measure your Link Building Outreach. Learn to calculate the ROI of your outreach campaigns.
Cross Device Reports in Google Analytics via Google Signals - Understand Cross Device Reports in Google Analytics via Google Signals. Learn about Device Overlap report, Device Paths report, Channels report, Acquisition Device reports.
Conversion Credit distribution for Attribution Models in Google Analytics - Understand how the conversion credit is calculated for various attribution models in Google Analytics.
Complete Guide to Direct Traffic in Google Analytics - Learn everything about direct traffic in Google Analytics and retaining referral data. Learn to send referrer data from HTTPS to non-HTTPS websites. Learn to measure the impact of Organic search and paid search traffic on Direct Traffic.
How to correctly use referral exclusion list in Google Analytics - A referral exclusion list is the list of domains whose incoming traffic is treated as direct traffic (instead of referral traffic) by Google Analytics.When you add a domain to the referral exclusion list, people who arrive to your website from the excluded domain do not trigger a new GA session.
How to send Client ID to Google Analytics via Google Tag Manager - Learn to send Client ID to Google Analytics via Google Tag Manager through step by step guide.
How to test Attribution Model in Google Ads (Adwords) - Google Ads provide several Attribution metrics in its reports through which you can test a new attribution model. You can get a good idea of, how your historical conversion data would look like with the new attribution model.
How to track the impact of cookie consent on website traffic in Google Analytics - If you are using a cookie consent popup (like the one below) to comply with GDPR, which allow a website user to accept or decline cookies, you would want to track the impact of this cookie consent on your website traffic, sales and conversions over time.
How to use ZMOT to increase Conversions and Sales exponentially - Learn to win at the Zero Moment of Truth (or ZMOT) in order to increase conversions and sales on your website. ZMOT is the most powerful moment in a customer journey to purchase.
Google Analytics GDPR Checklist. Become GDPR compliant using GA - Is your Google Analytics installation ready for GDPR? Get actionable tips on how your organization can become GDPR compliant using Google Analytics. Following is the Checklist to become GDPR Compliant with Google Analytics.
Facebook Attribution and Conversion Windows Guide - Have you ever wondered, why Facebook’s sales data do not match with Google Analytics’ data on Facebook? Have you ever wondered, why Facebook tend to record far more conversions than Google Analytics?
How to allocate Budgets in Multi Channel Marketing - Learn to use the Law of Diminishing Returns in allocating marketing budgets. Understand the role of assisting marketing channels to stay away from the point of diminishing returns.
Understanding Search Attribution Reports in Google Ads (Adwords) - Learn all about Search Attribution Reports (aka attribution modelling reports) in Google ads (formerly Google Adwords).
You are doing Google Analytics all wrong. Here is why - All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels.
What Matters more: Conversion Volume or Conversion Rate – Case Study - What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate: First camp – in the favor of giving more weight to the conversion volumes. I am from this camp. Second camp - in the favor of giving more weight to the conversion rate. Third camp – in the favour of giving equal weight to both conversion volume and conversion rate.
21 Secrets to Becoming a Champion in Data Reporting - Data reporting is all about interacting with people and getting your recommendations implemented in a timely manner. What data reporting is not really about, is creating fancy charts and tables and/or stoning the innocent (the non-geeky people) with industry jargon.
Understanding Conversion Paths in Google Ads (Adwords) - Learn all about conversion paths and paths reports (top paths report, time lag report, path length report) in Google Ads (formerly Google Adwords). Learn about: Click Paths, Transition Click Paths, Impression Paths, Transition Impression Paths.
Video Tutorial on GA 360 Advanced Analysis - Google has introduced a new tool for GA 360 customers called 'Advanced Analysis'. This is a major feature, as it completely change the way you analyse and segment data in Google Analytics. Learn to use Advanced Analysis in Google Analytics 360 through this step by step tutorial.
How to Setup Funnels in Facebook Ads Manager - Learn to set up funnel pages in Facebook Ads Manager through this easy to understand step by step guide. A funnel is a navigation path which is made up of series of web pages. You expect your website visitors to follow this funnel to achieve your desired goals (like generating sales, leads and/or other conversions) with least amount of friction and time.
Guide to Google Analytics Audiences and Audiences Report - Learn all about audiences and audiences report in Google Analytics. There are four methods to create an audience in GA property. Method #1: Creating an audience through Google Analytics Solution Gallery. Method #2: Using a preconfigured audience. Method #3: Importing a predefined advanced segment. Method #4: Creating a brand new audience from scratch.
Understanding Sessions and Campaigns Timeout Settings in Google Analytics - In this article you will learn about: # Sessions Timeout in Google Analytics # What is a good sessions timeout. # When and how to change the sessions timeout. # What is Google Analytics Campaign Attribution and how it works. # Difference between session attribution and conversion attribution # Campaign Timeout in Google Analytics # What is a good campaign timeout. # When and how to change the campaign timeout.
Understanding Regex Table Variable in Google Tag Manager - A Regex table variable is a user defined variable in Google Tag Manager. It is like a more advanced look up table variable which uses regular expressions to determine whether or not there is a match with an input pattern and if there is a match then return the corresponding output value.
How to read Average Session Duration in Google Analytics - Learn to read the 'Average Session Duration' metric in Google Analytics. Learn about the ‘Session Duration’ dimension and 0 seconds sessions. Learn to visualize the distribution of session duration for a marketing channel. Understand why you should look at the distribution of data values in Google Analytics than trusting the average metric. Understand the relationship between Average Session Duration and Bounce Rate.
Assisted Conversions Report in Google Ads (Adwords) - The ‘Assisted Conversions’ report in Google Ads (formerly Google Adwords) tell you about assisted conversions generated by a campaign, ad group, keyword and match type.
The little known details about hypothesis in conversion optimization - In this article you will learn: # Why always be testing is a bad advice. # Why creating and running one well designed test is better than running 10 stupid tests. # What Hypothesis is and what it is not. # What are the characteristics of an Underpowered and powerful Hypothesis # When and how to form a Hypothesis # Learn About Null Hypothesis # Test Hypothesis using Attribution Models
How to advertise on Facebook for FREE with unlimited budget - You can realistically advertise on Facebook or any other marketing platform (like Google Adwords, Twitter etc) for FREE as long as you focus on optimising this one metric
Understanding Account, Property and View Users in Google Analytics - In the context of user management in Google Analytics, there are three types of users: Account Users, Property Users and View Users. You as a GA user probably fall into one, more or all of the aforesaid categories.
Understanding Lookup Table Variable in Google Tag Manager - A Lookup table variable is a user defined variable in Google Tag Manager. This type of variable is used to lookup for the value that matches a given input pattern. It determines whether or not there is an exact match with an input pattern and if there is an exact match then return the corresponding output value.
Which Attribution Model to use in Google Analytics? - Following are some general guidelines you can use while selecting an attribution model in Google Analytics. #1 Least Amount of buying consideration = Last Touch attribution Model..
How to change Attribution Model in Google Ads (Adwords) - Learn to change / set Attribution Model in Google Ads (Google Adwords) through this easy to understand, step by step guide.
Which Attribution Model to use in Google Ads (Adwords)? - Following are some general guidelines you can use while selecting an attribution model in Google Ads (Google Adwords):
Google Analytics Account Structure and Governance - In this article I will show you, how to structure your Google Analytics account when you own/manage multiple websites, sub-domains, mobile apps and/or you have got very high traffic website.
Event tracking through CSS selectors in Google Tag Manager - Learn to use CSS selectors for tracking events (like button clicks) in Google Tag Manager through this easy to understand step by step guide.
Regular Expressions Guide for Google Analytics and Google Tag Manager - Learn to use Regular Expression (or REGEX) for Google Analytics & Google Tag Manager. Regular Expression is an expression which is used to check for a pattern in a string.
Guide to Attribution Modelling in Google Ads (Adwords) - Learn all about attribution modelling in Google Ads (formerly Google Adwords) and determine the most effective keywords, ad groups and campaigns for investment.
Using Element Visibility Trigger In Google Tag Manager - Learn to use Element Visibility Trigger In Google Tag Manager through this easy to understand step by step guide. Understand viewport size, visibility & matched elements.
Google Tag Manager Training Resources with FREE eBook - Exhaustive list of Google Tag Manager Training Resources. Download the FREE eBook on Google Tag Manager (GTM).
Exploring Google Analytics Pivot Tables - Pivot tables are hidden gems in Google Analytics reports. They are extremely powerful data summarization tools and are commonly used in spreadsheet programs like Microsoft Excel. Through pivot tables you can quickly summarize data in desired format and detect data trends that you can’t determine otherwise.
Cross Device Attribution Reports in Google Ads (AdWords) - Through cross device attribution reports in Google Ads (Google AdWords) you can determine, how customers used different devices to convert on your website.
Google Tag Manager Tutorial 2018 with FREE PDF E-Book - Get started with Google Tag Manager (GTM). Learn to use it through this step by step tutorial. Download FREE PDF e-book on Google Tag Manager (72 pages).
Introduction to DOM, Nodes & CSS Selectors for Google Tag Manager - If you want to implement advanced tracking via Google Tag Manager then you need to have adequate knowledge of: DOM, Nodes & CSS Selectors.
Web Analytics Career Advice – How to Become a Web Analyst - Learn 'How to become a good analyst', ‘Where to start’, ‘which books to read’,... and that too from top Industry experts in the field of Digital Analytics.
Phone Call Tracking in Google Analytics and Beyond - Learn all about phone call tracking. Learn to track phone calls, call conversions, ‘Qualified’ and ‘won’ phone leads in Google Analytics.
Google Analytics stopped working? Here are 10 ways to fix it - Google Analytics stopped working? Here are 10 ways to fix it. #1 Delete and Disable the cache #2 Use Google Tag Assistant and check ‘where to optimize’...
You are doing Conversion Tracking all wrong. Here is why - If your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it could be more likely than you think.
Understanding Channel Grouping in Google Analytics - Learn all about channel grouping in Google Analytics. Learn to create your own channel groups for advanced data analysis.
How to Find Key Performance Indicators (KPIs) with Examples - Beginner's guide to Key Performance Indicators with examples. Learn to find Good KPIs and determine KPI performance. Learn about internal & external KPIs.
Guide to Google Analytics and Google Tag Manager Debugging - Debugging Google Analytics and Google Tag Manager tracking is quite difficult. The objective of this guide, is to help you troubleshoot some of the most common GA/GTM tracking issues, accurately and fast.
Complete Guide to Google Tag Assistant - Google Tag Assistant is a chrome extension which is used to identify,validate and troubleshoot the installation of various Google Tags on a web page.
Scroll Tracking via Scroll Depth Trigger in Google Tag Manager - Learn to use the new Scroll depth trigger in Google Tag Manager,......to track,...how far website visitors scroll contents on your website.
Video Tracking via YouTube Video Trigger In Google Tag Manager - Learn to use the new YouTube Video trigger in Google Tag Manager...to track YouTube Videos embedded on a webpage.
Using Google Analytics Measurement Protocol Hit Builder - Learn to use Google Analytics Measurement Protocol Hit Builder to create & validate payload data. By using the hit builder tool, you can skip encoding URLs.
Is your conversion Rate Statistically Significant? - Majority of us take marketing decisions on the basis of conversion rate. There is an industry trend to invest more in the marketing channel which has higher conversion rate. But sometimes such thinking can backfire and it can backfire really badly. What if the marketing channel with higher conversion rate is actually performing poorly and results in monetary loss if you invest in it?
Importing – Exporting Container files in Google Tag Manager - Complete guide to importing and exporting containers in Google Tag Manager. Through the export container feature, you can share your GTM configurations (aka tags, triggers and variables) with any third party.
How to get Google Tag Manager Container ID? - Learn to get Google Tag Manager (GTM) Container ID through this easy to understand step by step guide. The container ID is used to uniquely identify each GTM container tag.
Google Analytics Not Provided Keywords and how to unlock and analyze them - Learn to get back 'Not provided' keywords in Google Analytics through these easy to use but powerful pro tips.
Google Analytics Settings Variable in Google Tag Manager - Learn to create and use ‘Google Analytics Settings’ variable in Google Tag Manager through this easy to understand step by step guide.
Beginners Guide to Coding for SEO & Web Analytics - The Foundation Course for coding for SEO and Web Analytics. Following are some terms which i think will help you, if you are brand new to programming: Computer program, Source code
Introduction to gtag.js – The new Google Global Site Tag - Global site tag or gtag.js is the new JavaScript library from Google. Unlike ga.js or analytics.js, it is not strictly a Google Analytics Library as it is supporting Google Adwords Conversion tracking and will support tracking for many other Google products in the near future.
Calculated Metrics in Google Analytics – Complete Guide - Learn all about Calculated metrics in Google Analytics through this easy to understand guide.
Here is Why Conversion Volume Optimization is better than CRO - Conversion volume optimization (CVO) is a web analytics term coined by yours truly which focuses on optimizing conversion volumes than the conversion rates.
The one thing that you don’t know about PayPal.com and the referral exclusion list - The one thing that you don't know about PayPal.com and the referral exclusion list. Whenever a customer leaves your website to make payment via paypal and then return to your website, Google Analytics often attribute sales to paypal.com instead to the original traffic source.
Minimum Viable Traffic – the Maths behind Conversion Optimization - Minimal Viable Traffic is the volume of traffic you need on your website to sustain your business and marketing operations and make some money on top of that. This is the volume of traffic you need just to remain profitable and in business.
The Two new GDPR Compliance Tools in WordPress - WordPress released a maintenance and privacy update in its version 4.9.6 esp. to comply with these GDPR guidelines. This update include two new features through which you can export and/or delete personal data of your website users.
Secret to Setup Facebook Pixel Tracking Correctly in Google Tag Manager - Do you know………….most likely…………..your Facebook Pixel tracking in Google Tag Manager……... is not set up correctly…..and it is costing you money…..
Two Plugins that will make your wordpress website GDPR Compliant pretty fast - Two Plugins that will make your wordpress website GDPR Compliant pretty fast.
Ask these Eight Questions to make your Server Logs GDPR Compliant - Ask these Eight Questions to make your Server Logs GDPR Compliant. The web server which host your website collect IP addresses of the website users. Now under GDPR, an IP address is considered as personal data and your server logs contains this personal data.
Google Analytics Usage Trends Tool - The Google Analytics usage trend is a new tool which is used to visualise trends in your Google Analytics data and to perform trend analysis.
Complete Guide to Google Analytics Intelligence - Analytics Intelligence is a machine learning algorithm used by Google Analytics which makes it easier to drill down data & quickly get the insight you want. You can ask any question about your data in plain english (natural language) and GA machine learning algorithm will try to answer your question.
Custom campaigns (UTM Parameters) in Google Analytics – Complete Guide - Learn everything about custom campaigns in Google Analytics. Learn to correctly use UTM parameters in your ad URLs. Learn about manual and auto-tagging.
Introduction to Google Analytics Troubleshooter Tools - Google has quietly released a whole new set of troubleshooter tools which can help you greatly in analyzing and debugging Google Analytics data.
Best Excel Charts Types for Data Analysis, Presentation and Reporting - Learn to select best Excel Charts for Data Analysis, Presentation and Reporting within 15 minutes. Learn about the various excel charts types.
Use these 18 notification emails to double your customer lifetime value - Use these 18 notification emails to double your customer lifetime value.
Installing Enhanced Ecommerce Tracking on your Shopify Store - Learn to correctly install Enhanced Ecommerce Tracking on your Shopify Store through this easy to understand, step by step guide.
Google Analytics Tracking for Shopify Store via Google Tag Manager - In this article, I will show you, how to correctly setup Google Analytics for your Shopify Store esp. while using Google Tag Manager.
Difference between Client ID and User ID - Understand the difference between Client ID and User ID in Google Analytics. Client ID represents unique browser/device.User ID represents unique user.
Learn to install Google Tag Manager on your Shopify Store - If you are into ecommerce, chances are, you have heard of ‘Shopify’. It is one of the most popular, ready made shopping cart solutions in the world. Hundreds of thousands of websites use ‘Shopify’. Shopify directly integrate with Google Analytics. The set up is pretty simple. But when it comes to Google Tag Manager, there […]
Understanding Conversion Probability data and report in Google Analytics - Learn all about conversion probability data ('Conversion Probability dimension’, 'Conversion Probability buckets’ & 'Average % Conversion Probability metric') and report in Google Analytics. Learn to create 'conversion probability Segment’ and re-marketing audience based on such Segment.
Introduction to Machine Learning in Conversion Optimization - In this article I will show you the various applications of machine learning in conversion optimization which will help you in understanding, how machine learning can be used to maximize conversions. 
Google Tag Manager WordPress Installation Guide - Learn to to correctly install Google Tag Manager on your WordPress Website through this easy to understand step by step guide.
Google Tag Manager Content Grouping Setup Guide - Learn to set up content grouping in Google Analytics via Google Tag Manager through this easy to understand, step by step guide.
Creating Content Group in Google Analytics via tracking code using gtag.js - Learn to Creating Content Groups in Google Analytics via ‘Group by Tracking Code’ method through this easy step by step guide.
Introduction to Content Grouping in Google Analytics - Learn all about Content Grouping in Google Analytics. Learn to create content groups. Learn about ‘Unique views’ metric for content group.
GDPR for Marketers and Web Analysts - What Does the GDPR mean for Marketers and Web Analysts? In following cases you are knowingly/unknowingly processing personal data of data subjects esp. EU citizens
Tracking Site Search without Query Parameter in Google Tag Manager - Learn to setup site search tracking without Query Parameter in Google Analytics via Google Tag Manager through this step by step guide.
Setting Up Site Search Tracking for POST based search engines in Google Analytics - Learn to set up site search tracking for POST based search engines in Google Analytics.
Tracking Site Search for GET-Based Search Engines in Google Analytics - Learn to set up site search tracking in Google Analytics for a GET based search engine.
Data Driven Attribution Model in Google Ads (Adwords) - Learn all about Data Driven Attribution Model used in Google Adwords.
Introduction to TV Attribution in Google Analytics Attribution 360 - TV attribution modelling is the process of understanding the impact of: TV ad network(s), TV program(s) and TV ad airing slot(s) on your website traffic, sales and other online users activities.
Understanding Session Quality data and report in Google Analytics - Learn all about Session Quality data (Session Quality’, Average Session Quality’) and report in Google Analytics. Learn to create ‘Session Quality Segment’ and remarketing audience from session quality segments.
Understanding site search tracking in Google Analytics - Learn all about site search tracking in Google Analytics. Learn about: query and category parameters, GET and POST based search engines.
How to install and use Google Tag Manager in Segment.com - Learn to install and use Google Tag Manager in Segment.com
Why you may no longer need Google Tag Manager - Why you may no longer need Google Tag Manager.
Tracking Virtual Pageviews in Google Tag Manager – Complete Guide - Through this article you will learn to send virtual pageview to Google Analytics when a user click on: a link, an image link, a button, the button embedded across a website, a form submit button. You will learn to track single page checkout steps via virtual pageviews in Google Analytics. You will learn to track sales funnel across websites via cross domain tracking and virtual pageviews
Creating and using Site Search Funnel in Google Analytics - In this article I will show how to create a site search funnel in Google Analytics and then use it to optimize your website for traffic and conversions.
Eight False beliefs that stop you from becoming an expert (The Mindset Training) - Following are the false beliefs that I have discovered over the years through my own experience and through feedback from countless people on my blog posts, books and courses.
Learn to Setup Facebook Pixel Tracking via Google Tag Manager - Learn to set up Facebook Pixel Tracking via Google Tag Manager. Learn to test and deploy the Facebook Pixel Code. Learn about Facebook pixel helper.
Complete guide to Filter Verification in Google Analytics - Learn the 8 Steps process to correctly testing a filter in Google Analytics. Learn about Google Analytics built-in verification tool & its limitations.
Correctly evaluating Google Analytics Traffic by hour and day for conversion optimization - Learn to correctly evaluate Google Analytics traffic by hour, day and time zone for conversion optimization.
Google Analytics IP filter not working? Here is how to fix it. - Google Analytics IP based filter not working? If you are currently facing this problem then follow the steps below: Step-1: Check your current IP address..
Blocking internal traffic via IPv6 based view filter in Google Analytics - Learn to block internal traffic via IPv6 based view filter in Google Analytics. IPv6 (or Internet protocol version 6) is designed to replace IPv4
Why you should use multiple properties in Google Analytics - In Google Analytics, a property represents a website or a mobile app. Every change you made to your GA property setting(s) has the potential to skew your analytics data.
How to correctly block internal traffic in Google Analytics - Learn to correctly block internal traffic in Google Analytics. Internal traffic is the one generated by you and your employees to your website.
How to use funnels for your Facebook Ad Campaigns - In this article i will show you how to use funnel pages for your Facebook ad campaigns.
Understanding Facebook Referral Traffic in Google Analytics - Learn about Facebook referrers and Facebook Link Shim pages. Learn the difference between l.facebook.com or lm.facebook.com Understand Facebook Referral traffic in Google Analytics.
Web Analytics Tool Box from OptimizeSmart - In this article I have shared the web analytics tools, that I use and recommend.
8 Google Analytics Conversions Segments You Must Use - Following are the 8 powerful Google Analytics Conversions Segments that you must use for the analysis of your Multi Channel Funnel Reports.
Introduction to Google Tag Manager Workspaces - Learn all about Google Tag Manager Workspaces through this easy to understand guide.
How to analyse and report the true value of your SEO Campaign - Learn to determine the true value of your SEO campaigns. Learn the art of Calculating the complete economic value of your SEO efforts.
Visualizing Google Analytics Data via Microsoft Power BI - Learn to visualise Google Analytics data via Microsoft Power BI. Power BI can be connected to various data sources including ‘Google Analytics’.
6 Keys to Digital Success in Attribution Modelling - Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers purchase journey, learn the concept of 'missing touch points'...
How to Start Conversion Optimization like a Pro - Learn to start Conversion Optimization like a Pro. Determine what the business is prioritizing. Determine what the target market is prioritizing.
How to Measure and Improve the Quality of SEO Traffic through Google Analytics - Learn to effectively measure & Improve the quality of SEO Traffic through Google Analytics.
Beginners guide to Ecommerce Analytics – Lifetime value and beyond - In order to track long term gains and true value of your marketing and customers, you need to spend time in calculating and monitoring, many ecommerce analytics metrics.
Most important Advanced Segment for Conversion Optimization in Google Analytics - What if I tell you, that majority of your analysis could be geared around optimising your website for people who don’t really matter. Learn about the most important Advanced Segment in Google Analytics.
Default and Custom Attribution Models in Google Analytics - Learn all about default and Custom Attribution Models in Google Analytics. The default attribution models are pre-built models that defines how credit for conversion should be distributed to various interactions (or touch points) in a conversion path, before the custom credit rules are applied.
Selecting the Best Attribution Model for Inbound Marketing - Learn to select the best Attribution Model for Inbound Marketing. Learn about the various issues with Google Analytics attribution models.
Setting up Dynamic Remarketing via Dynamic Attributes in Google Analytics - Learn to setup Dynamic Remarketing via Dynamic Attributes in Google Analytics through this step by step guide.In the case of dynamic remarketing, Google automatically create re-targeted ads for your website visitors which are based on the actual product (or related products) or services they viewed on your website.
Measuring Customers lifetime value in Google Analytics for Mobile App and Website users - Through Google Analytics 'Lifetime Value' report, you can measure the life time value for mobile app users and website users.
Understanding Google Analytics Product Data Import - Learn about Google Analytics Product Data Import feature and use it to correctly install enhanced ecommerce tracking.
Learn to track Qualified and Won leads in Google Analytics - Learn to track qualified and won leads in Google Analytics.
Troubleshooting Google Analytics Setup Issues – The GIF Request - Learn to troubleshoot Google Analytics setup issues. Learn to Interpret the GIF Request (tracking beacon), rewrite HTML & test new JavaScript code on a live website without server access.
Understanding Missing Touch Points in Attribution Modelling - You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data:
Why Google Analytics and Shopping Cart Sales data don’t match and how to fix it. - Learn why Google Analytics and Shopping Cart Sales data do not match and how you can fix this issue.
Digital Analytics and Marketing Framework for Conversion Optimization - Digital analytics and marketing framework to increase conversions and improve business bottomline.
100+ Google Analytics Remarketing Audiences for Retargeting - In this article I will show more than 100 different ways to re-market to your target audience in Google Analytics. Learn to create re-marketing audiences in Google Analytics.
Best Google Analytics Shortcuts: Tricks, Tools & APIs to save Time - Learn the tips, tricks & shortcuts to use Google Analytics more efficiently. Learn about Built-in Keyboard Shortcuts, REGEX to filter data, GA APIs..
Creating your own Google Analytics Tag Auditing System - Learn to create your own tag auditing system to identify various marketing and measurement tags across a website of any size.
Using Cohort Analysis & Enhanced ecommerce to understand users behavior - Understand cohort analysis in Google Analytics and used it with enhanced ecommerce for understanding users behavior and remarketing.
Difference between Google Adwords and Google Analytics Conversion Tracking - Learn the difference between Google Adwords and Google Analytics Conversion Tracking. Understand the discrepancies between AdWords and Analytics goals.
Attribution Model Comparison Tool in Google Analytics - Learn all about Attribution Model Comparison Tool in Google Analytics. Learn to to valuate organic search channel via Data Driven Attribution Model.
Touch Point Analysis in Google Analytics Attribution Modelling - Understand all about touch points in Google Analytics Attribution Modelling. Types of Interactions. Not all "touch points" are equally valuable.
Bare Minimum Statistics for Web Analytics - Learn the bare Minimum Statistics for Web Analytics. Only by leveraging the knowledge of statistics you can accurately interpret data.
How to set up Data driven attribution model in Google Analytics - Learn to set up Data driven attribution model in Google Analytics through this easy to understand step by step guide.
View-Through Conversion Tracking in Google Analytics - Learn about view-through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads.
Blueprint for Google Analytics Implementation - Use this blueprint to implement any type of Google Analytics implementation whether it is event tracking, ecommerce tracking or custom dimensions.
How to reverse ecommerce transactions in Google Analytics for gtag.js and analytics.js - Learn to reverse ecommerce transaction in Google Analytics for gtag.js and analytics.js
How to Add Users Metrics to Standard Google Analytics Reports - Learn to add users metrics (‘Users’, ‘New Users’, Number of Sessions per user’ etc) to standard Google Analytics Reports and make GA reporting more user centric than session centric.
How to track web pages with zero traffic in Google Analytics - Learn to identify website pages which are getting zero traffic in Google Analytics.
Using multiple Google Analytics tracking codes on web pages - Learn to use multiple Google Analytics tracking codes on web pages. Learn the concept of trackers & use it to implement cross domain tracking.
Guide to Offline Conversion Tracking in Google Analytics - Learn to track offline conversions (Web form leads, Phone Leads) in Google Analytics. Learn to use Coupons and vanity URLs for tracking offline leads online
Understanding the Analytics behind Google Ads (Adwords) - Learn the Analytics behind Google Ads (Google Adwords). Learn to analyze adwords marketing campaigns. Learn everything about Google Ads Analytics.
Understanding Data Sampling in Google Analytics - Understand data sampling in Google Analytics. Learn to find and fix data sampling issues. Learn about data tables, single day & multi day processed tables.
How to Create Custom Attribution Model in Google Analytics - Learn to create your own Attribution Model in Google Analytics through this easy to understand, step by step guide.
12 Guaranteed Methods to Reduce Cost Per Acquisition - Learn about the 12 guaranteed methods to reduce your Cost Per Acquisition and improve business bottomline. Unlike sales, optimizing cost is relatively easy and it doesn't require great deal of analysis and expertise.
If you take this one risk then be prepared to lose it all - If you take this one risk then be prepared to lose it all.
Excel for SEO & Analytics – Powerful Cheat Sheet - What I am going to present to you is actually a worksheet (we use internally for training purpose and quick reference) in the form of a blog post. This cheatsheet works well for Excel 2007, Excel 2010 and Excel 2013.
Understanding A/B Testing Statistics to get REAL Lift in Conversions - If you want to increase your chances of getting a real lift through A/B tests then you need to understand the statistics behind it. If you don’t like learning statistics then I am afraid A/B testing is not for you.
Understanding Google Analytics Notifications and Diagnostic Messages - Learn to understand and fix Google Analytics tracking notifications.
Why Facebook and Google Analytics data do not match? - Following are the top reasons, why your Facebook and Google Analytics do not match: #1 Facebook ad Clicks & Google Analytics Sessions are different metrics
Store visit conversion tracking in Google Ads (AdWords) - Learn all about Shop / Store visit conversion tracking in Google Ads (Google AdWords). A store visit conversion is recorded when a user visits your physical store after clicking on your ad.
Fixing Duplicate, Cancelled, Test Orders & Refunds in Google Analytics - Learn to fix Duplicate, Cancelled and Test orders in Google Analytics. Learn to upload refunds data to Google Analytics.
Google Analytics Goals and Sales Funnels – Complete Guide - Learn everything about goals and sales funnels in Google Analytics. Learn to set up correct funnel visualization reports. Learn about funnel optimization.
Cross Account Conversion Tracking in Google Ads (Adwords) - Through cross account conversion tracking you can minimise duplicate conversion counts and make ‘cross account attribution’ possible within Google Adwords.
Google Analytics Mistakes that kill your Analysis & Conversions - Learn about the Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions.
WordPress Website Architecture Explained in Great Detail - Understand all about wordpress website architecture within 15 minutes. Understand the functionality of the most common template files used in wordpress.
How to remove / modify Google Analytics ecommerce transaction in one click - Today I am going to show you, how to remove/modify any ecommerce transaction in your Google Analytics report, in just one click and that too, all by yourself, without taking the help of a web developer.
10 Google Analytics Views that you must always use - Learn about the 10 Google Analytics Views/profiles that you must always use to analyze and interpret your data and get maximum ROI.
Understanding Active Users Report in Google Analytics - Through Active users report you can determine the number of unique users who visited your website in the last 1, 7, 14 or 30 days in the selected time period.
How to use Google Analytics API without any coding - Learn to use Google Analytics API without any coding and access data in any format you want and/or merge GA data with other data sources.
How to explain attribution modelling to your clients - Learn to explain attribution modelling to your clients that actually make senses to them. Attribution modelling is the process of understanding the buying behaviour of your website visitors and determining the most effective marketing channels for investment.
Google Analytics and YouTube Integration Guide - Learn to integrate your Google Analytics account with your YouTube channel. Learn to track the traffic from external links embedded on your YouTube videos.
Top 10 KPIs for SEO - Have you ever wondered which are the most important internal KPIs you should be tracking for SEO and any other online marketing campaign?
Analyzing and Reporting Conversion Rate in Google Analytics - Learn the best way to analyze and report conversion rate in Google Analytics. Learn to calculate the true conversion rate.
Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics - Learn to track Facebook 'likes' & 'unlikes' in Google Analytics. Learn to install Facebook JavaScript SDK. Learn about Facebook Social Interactions Tracking
Complete Guide to Google Analytics for Facebook - Learn to track Facebook ad campaigns in Google Analytics. Understand how Facebook traffic moves through the checkout process. Determine top traffic generating web pages shared on Facebook...
Learn JavaScript for Google Analytics – Beginners’ Guide - Learn the JavaScript behind Google Analytics and diagnose tracking issues. JavaScript is the most useful programming language for a web analyst.
Tracking true referrals in Google Analytics when using PayPal and other payment gateways - Learn to track true referrals in Google Analytics when using PayPal and other payment gateways.
Enhanced Ecommerce tracking in Google Analytics – Beginners Guide - Learn all about enhanced ecommerce tracking in Google Analytics. Enhanced e-commerce provides deep insight into e-commerce engagement of your users.
Adjusting Bounce Rate in Google Analytics - Once you have determined the minimum time required to profitably engage with your visitors, you need to make some adjustment to your bounce rate.
Why Adwords and Google Analytics data don’t match & how to fix it - Learn why Google Adwords and Google Analytics data don't match & how you can fix this problem.
Why your website conversion rate is destined to remain poor - 70-80% of your website visitors will abandon your shopping cart today. It is inevitable. Only around 20% will make a purchase, the rest 80% with abandon the checkout. So the question is, what you are going to do about that. Will you let them go, just like that and instead focus on bringing more new traffic to your website?
Google Analytics Attribution Modeling – Complete Guide - Learn about attribution modelling in Google Analytics. Learn about Acquisition channels, Multi Channel Funnel Reports, Conversion Paths, Channel Labels
Google Analytics Measurement Protocol Explained in Great Detail - Learn everything about measurement protocol in Google Analytics, in plain English. Measurement protocol is a set of rules which your application must follow.
Using Enhanced E-Commerce segments for Remarketing in Google Analytics - Learn to use Enhanced E-Commerce segments for creating Remarketing audience in Google Analytics.
Virtual pageviews in Google Analytics – Complete Guide - Table of Contents What is a virtual pageview in Google Analytics? When to use virtual pageviews Naming conventions for virtual pageviews Tying virtual pageviews to web page elements via event handlers Debugging virtual pageviews tracking Scaling and automating virtual pageviews tracking via Google Tag Manager Setting up virtual pageviews as a goal This article is in […]
Setting up Data Driven Attribution Model in Google Ads (Adwords) - Learn to correctly set up Data Driven Attribution Model in Google Ads (Google Adwords) and optimize your ad campaigns using predictive algorithms & automated bidding.
Universal Analytics Upgrade Guide via Project Scope Document - Learn to migrate from Google Analytics to Universal Analytics using this simple 6 step process and project scope document.
Tracking Website Sales in Facebook via Google Tag Manager - In this article I will show you, how to track the sales generated on your website by Facebook users in Facebook via Google Tag Manager.
How to become champion in data reporting via Storytelling - Learn to become champion in data reporting via Storytelling. Learn how to tell a story with data. Learn the art of influencing decision makers.
Understanding triggers in Google Tag Manager - Trigger Events A trigger event is one of the conditions when the trigger should fire/execute. Following are the various events when a trigger can be fired: #1 Pageview – fire the trigger on pageview #2 Click – fire the trigger when a click event occurs. #3 Form – fire the trigger when the form submit […]
Open Graph Protocol for Facebook Explained with Examples - What is Open Graph Protocol and why you need it? Learn to implement Open Graph Protocol for Facebook on your website. Open Graph Protocol Meta Tags.
How to do ROI calculations for conversion optimization - Learn to do ROI calculations for conversion optimization.
YouTube Video tracking via Google Tag Manager - Learn to implement YouTube video tracking via Google Tag Manager through this easy to understand step by step guide.
Google Analytics Debugging via Fiddler - Learn to debug/fix Google Analytics tracking issues by using a tool called Fiddler. Learn to read Google Analytics & Universal Analytics Tracking beacons.
Guide to removing referrer spam and fake traffic in Google Analytics - Learn to find and remove referrer spam, ghost spam and fake traffic in Google Analytics from this easy to understand guide. Learn all about spam bots.
Learn to Correctly Track Facebook Referral Traffic in Google Analytics - Learn to correctly track Facebook Referral traffic in Google Analytics by using custom channel grouping .
Implementing Enhanced Ecommerce Tracking in Google Analytics – Nerd Guide - Learn to implement Enhanced Ecommerce tracking in Google Analytics through this step by step guide.
Keyword Research for e-commerce websites – Tutorial - Learn to do keyword research for e-commerce websites. Determine how people describe your products both online and offline.
Implementing E-Commerce Tracking via Google Tag Manager - Learn to Implement E-Commerce Tracking through Google Tag Manager via this easy to understand step by step guide.
Marketing Mix Modelling or Attribution Modelling. Which one is for you? - Introduction to Marketing Mix Modelling (MMM). Why do you need Attribution Modelling and how it is different from MMM. Learn to integrate Attribution Modelling into Marketing Mix Modelling.
Introduction to Nonline Analytics – True Multi Channel Analytics - True multi channel analytics is nonline analytics. When we talk about nonline analytics, we do not measure just the online customer purchase journey or just the offline customer journey.
E-Commerce Tracking in Google Analytics – Complete Guide - Learn everything about ecommerce tracking in Google Analytics.
Understanding measurement protocol validation server - Learn to validate protocol hits by sending them to the measurement protocol validation server.
Sending ecommerce data via measurement protocol in Google Analytics - Learn to send ecommerce data via measurement protocol in Google Analytics.
Sending event data via measurement protocol in Google Analytics - Learn to send event data via measurement protocol in Google Analytics.
Sending campaign data via measurement protocol in Google Analytics - Learn to send campaign data via measurement protocol in Google Analytics.
Sending pageview data via measurement protocol in Google Analytics - Learn to send pageview data via measurement protocol in Google Analytics.
Cross Device Reports in Google Analytics for User ID View - Understand cross device measurement through Google Analytics cross device reports in User iD View: Device Overlap, Device Paths & Acquisition Device reports
Google Analytics Cross Domain Tracking Explained Like Never Before - Learn to implement cross Domain Tracking in Google Analytics across sub-domains, primary domains and top level domains through this easy step by step guide.
Understanding the Anatomy of Conversion Optimization - Understand what conversion optimization can do and can't do for your business. Understand the Anatomy of Conversion Optimization.
Google Tag Manager Implementation & Deployment Guide - Learn all about migrating tags to Google Tag Manager (GTM) through this easy to understand implementation & deployment guide.
Introduction to Google Analytics Commands - In order to set up / debug Google Analytics implementation whether it is ecommerce or cross domain tracking you need to understand what these commands are.
Google Analytics Users (New, Returning, Unique) explained in great detail - Learn all about Users in Google Analytics. How Google Analytics define users and count New and Returning users. GA does not report on unique users.
Google Analytics Dimensions and Metrics explained in great detail - Understand the differences between dimensions and metrics in Google Analytics. Learn about: Predefined and custom dimensions, custom metrics, scope..
Dealing with refunds in Google Analytics - Learn to issue partial and full refunds in Google Analytics. Learn all about refunding transactions.
How to valuate Display Advertising through Attribution Modelling - Learn to determine the true value of display advertising on your business bottomline through attribution modelling.
Bounce Rate Optimization in Google Analytics – Complete Guide - If people are not sticking around your website then it is highly unlikely that they will make a purchase or complete any other conversion.
Google Analytics Training Resources and Tutorials - Google Analytics Training Resources and Tutorials
Google Analytics Setup Checklist - This checklist / interactive tool can help you greatly in setting up your Google Analytics account pretty fast.
Understanding Shopping Carts for Analytics and Conversion Optimization - Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues.
Difference between Google Analytics and Universal Analytics - Learn the difference between Google Analytics and Universal Analytics. Learn about creating custom dimensions and custom metrics.
Understanding View-Through conversions In Google Ads (Adwords) - View-through conversion happens when a user completes a conversion on your website within 30 days, after viewing (but not clicking) one of your display network ad.
Google Analytics Social Tracking – Twitter, Facebook, Google Plus and LinkedIn - Learn to track social interactions of Twitter, Facebook, Google plus and LinkedIn through Google Analytics.
How to use Google Analytics In-page Analytics & fix the Error: 20010 - Learn to use Google Analytics In-page Analytics and fix the Error: Access denied. Please try relaunching In-Page Analytics from the report [Error: 20010]
Understanding and Improving Ecommerce Products Sales via Google Analytics -   When it comes to understanding your e-commerce clients, you would need following information: #1 Geographic data of your best ecommerce clients #2 Demographic data of your best ecommerce clients #3 Psychographic data of your best ecommerce clients #4 Understanding of the behaviour of best clients #5 Understanding of, how your best clients are being […]
How Google identify and measure social media engagement - A long time ago, in a galaxy far far away, there exist a social media analytics company called ‘PostRank‘. It was launched in mid 2007 and was acquired by Google in June of 2011. PostRank Analytics was one of my favorite analytics tool and I used this tool, almost as long as it was available to publishers. PostRank was […]
Guide to Social Interactions Tracking in Google Analytics - What is Social Interactions in Google Analytics? In Google Analytics (GA), Social Interactions (or social network interactions) can mean: Facebook likes Facebook unlikes Twitter Tweets Twitter Follows Twitter Retweet Twitter Clicks Google +1s etc. Social Interaction analytics is the measurement of the social interactions in Google Analytics. Once you have implemented Social Interactions tracking, you […]
Creating and validating measurement protocol requests through postman - This article is related to measurement protocol in Google Analytics. If you are brand new to measurement protocol, then read this article first: Understanding Google Analytics measurement protocol. In this article, I will show you, how to send payload data both via GET and POST methods and how to send multiple hits in a single protocol requests. […]
Understanding User Explorer Report in Google Analytics - Table of Contents Quick Recap of Client ID Introduction to the New ‘Client ID’ Dimension Quick Recap of User ID Introduction to the New ‘User ID’ Dimension User Explorer Report in Mobile App Views User Explorer Report in a AMP Viewn Introduction to ‘User Report’ Interactions in User Report Read the User Report in Ascending Order […]
A/B Testing or Usability Testing. Which one is better? - First thing first, A/B tests and Usability tests are not the one and same thing. A/B tests are carried out to measure users’ preferences. Whereas usability tests are carried out to measure users’ behavior. A/B testing (also known as split testing) is a conversion optimization technique in which we compare two or more versions of […]
Setting up & Tracking AMP Pages in Google Analytics - Index #1 What is Accelerated Mobile Page (AMP)? #6 Validating your AMP Page #2 Components of a AMP page #7 Make your AMP pages discoverable by Google #3 Overview of what is allowed and not allowed on AMP pages #8 Introduction to amp-analytics tag #4 Setting up AMP on a WordPress Website #9 Tracking AMP pages in Google Analytics #5 Previewing […]
Setting up Sales Funnel across websites in Google Analytics - Learn to set up Sales Funnel across websites via Virtual Pageviews & Cross Domain Tracking in Google Analytics.
Using Data Visualization to analyze the SEO Performance - Organic search is almost always, one of the top source of traffic, to a website and if you want to understand traffic acquisition, you need to understand the performance of this marketing channel. The volume of organic search traffic your website get, still to a large extend, depend upon the volume and quality of website back […]
Website Errors that kill your Conversions and how to fix them -   “79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again” – Source: Akami “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.” – Source: Kissmetrics “Even trivial website errors […]
Page Tracking in Google Analytics - This article is in conjunction with the article ‘Introduction to Google Analytics Library – analytics.js’ and ‘Introduction to Google Analytics Commands’ Technically speaking, Google Analytics is a JavaScript library called ‘analytics.js’ and Google Analytics commands are used for setting up Google Analytics implementations like ecommerce tracking. Therefore it is important, that you understand both analytics.js […]
Introduction to Analytics.js – The Google Analytics JavaScript Library - In order to implement ecommerce tracking, cross domain tracking or enhanced ecommerce tracking on your website, you need to understand analytics.js library.
Guide to Google Tag Assistant Recordings - This article is in conjunction with the article: Complete Guide to Google Tag Assistant where I explained tag assistant in great detail. Google Tag Assistant recording is one of the features of Google Tag Assistant. Google Tag Assistant Recording is used to identify, validate and troubleshoot the installation of various Google Tags across many pages. Google […]
Using Custom Channels to understand Google Analytics Reports -   Google Analytics reports are not easy to understand for an average joe. For example, Unless you have already read at least 10 articles on Google Analytics, you can’t figure out what this report is about. Some common questions asked by clients: #1 What is google /cpc? #2 What are sessions? #3 What are new […]
Understanding MCF Channel Groupings in Google Analytics -   This article is in conjunction with the articles: understanding channels in Google Analytics  and understanding channel grouping in Google Analytics  The knowledge acquired through these articles will help you greatly in understanding the present article. So make sure you read them first, if you have not already. In the present article I will explain […]
Tracking offline conversions in Google Adwords - This article is in conjunction with the article ‘Tracking offline conversions in Google Analytics‘ where I explained in great detail how you can optimize your online marketing campaigns for offline conversions by tracking website form leads and phone call leads through CRM and call tracking solution. In this article, you will learn to optimize your […]
Understanding Sessions in Google Analytics - Learn all about sessions in Google Analytics. How a GA session is defined, how to choose session length, forcing a session to start and end...
Cross device tracking with User ID in Google Tag Manager - Learn to implement cross device tracking with User ID in Google Tag Manager through this easy step by step guide.
Setting up Dynamic Remarketing via Google Tag Manager - Table of Contents Identify your remarketing audiences Identify your industry vertical and industry attributes Identify all the data points for dynamic remarketing Enable Remarketing in Google Analytics Link Google Analytics to Google Adwords Setup Google Merchant Center account Publish Product data feed Link Google Merchant Center to Google Adwords Push attributes of viewed products into data […]
How to Correctly Measure Conversion Date & Time in Google Analytics - Learn to correctly measure Date, Time & Time zone in Google Analytics for conversions and non-conversion data.
WordPress Website Speed Optimization - Learn to increase the website speed and improve the probability of getting more conversions, sales and leads.
What I learned from trying to fix the Ghost Referrer Spam in Google Analytics - Failure is a great teacher, and I think when you make mistakes and you recover from them and you treat them as valuable learning experiences, then you’ve got something to share. – Steve Harvey This is one of those situations where I have something valuable to share, not because I succeeded but because I failed […]
Tracking Twitter and Linkedin Social Interactions in Google Analytics - Table of Contents Introduction to Twitter Social Interactions tracking in Google Analytics Requirements for Twitter Interactions Tracking in Google Analytics Tracking Twitter Social Interactions without using GTM Tracking Twitter Social Interactions via GTM Tracking LinkedIn Shares in Google Analytics This is the second article in the social interactions tracking series. The first article was: Tracking […]
Enhanced Ecommerce Tracking via Google Tag Manager - Learn to implement Enhanced Ecommerce Tracking via Google Tag Manager.
9 Points Checklist for Conducting a Social Media Strategy Audit - The aim of this Social Media Strategy Audit is to determine how a business should be using social media to get highest possible return on their investment.
How to grow your blog to more than quarter million visitors a month - Content marketing is not something which I cover on this blog. There is a little bit of rant involved. So bear with me. What prompted me to write this article is the volume of misleading information floating across the internet regarding growing a blog exponentially and that too from gurus who themselves run a low […]
Cross domain tracking in Google Tag Manager - This article is the 4th in the series of cross domain tracking. The first article was: Google & Universal Analytics Cookies  where I explained cookies in great detail. Knowledge of cookies help a lot in understanding and troubleshooting cross domain tracking issues. The second article was: Cross domain tracking in Google Analytics where I explained implementing cross domain […]
Malware Removal Checklist for WordPress – DIY Security Guide - Complete guide on finding and removing malware from wordpress websites. DIY wordpress security guide.
One tip that will Skyrocket your Analytics Career -   I don’t use the word ‘Skyrocket’ lightly and yes this is not just a clickbait title. Though it is a clickbait title. I just admit it. The marketer inside me could not resist the temptation of using clickbait. In the next few minutes, I will prove it to you how my one tip will […]
Implementing rollup reporting in Google Analytics - Learn to setup Rollup reporting in Google Analytics which helps in understanding the overall performance of all of your websites and/or mobile apps.
Advanced Conversion Funnel Analysis via PadiTrack -     Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottomline then your cost per acquisition will remain high and […]
Implementing Scroll Tracking via Google Tag Manager - Scroll tracking is one of the methods of measuring how people are consuming your website contents. People who actually read your article are most likely to scroll your article page (unless you can get away with Seth godin type articles) and by measuring the percentage of scroll, you can get a good idea of content […]
How to do ROI Analysis in Google Universal Analytics -     Index Requirements for ROI Analysis in Universal Analytics Introduction to Cost data Introduction to Data Set Introduction to Data Set Schema Importing cost data in Universal Analytics via Data Sets Tag all of your marketing campaigns Collect cost data. Create data set and define data set schema. Format your cost data. Upload the […]
Adjusting Bounce Rate via Google Tag Manager - I have talked about Adjusting bounce rate in Google Analytics before, where I explained in great detail why you need to adjust your bounce rate and what are the benefits of such adjustment. What I am going to share with you today is, how you can adjust bounce rate via Google Tag Manager. Adjusting Bounce […]
Beginners Guide to Advanced Google Analytics Tracking - Have you ever wondered how tracking is actually implemented on a website? How  you can actually track downloads, form field abandonment, videos and almost anything in Google Analytics? Sure, many bloggers will tell you that they can, by providing a bunch of code like the one below: _gaq.push ([‘_trackEvent’,’guides’,’download-seo’,’seo-beginners-guide.pdf’,10, true]); Or something more complicated like […]
Phone Call Tracking and ROI calculations – Champion’s Guide -   I love phone call tracking simply because it gives me a break from the regular tracking I do through Google Analytics and other similar tools. If you have been in the field of digital marketing as long as me (almost a decade), you tend to get bit bored looking at the same metrics over and […]
10 Techniques to Migrate from Data Driven to Data Smart Marketing - In the next few minutes, I will show you ten different techniques that will help you in migrating from being data driven to being data smart. I will also prove it to you how being ‘data smart’ will give you an edge over your competition. Don’t get me wrong. There is nothing wrong with being data […]
Facebook Analytics – Super Duper Guide - I recently came across a new tool called FanPageKarma. Through this tool you can do really in-depth analysis of your Facebook Fan page. I liked this tool so much that I thought it is worth writing about it. Once you understand the capabilities of this tool you will make Facebook Insight your secondary tool. It […]
Data Driven or Data blind and why I prefer being Data Smart - “Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about that? Because I often seen them saying something like:”do you have data to back up this claim?“ […]
The Guaranteed way to Sell Conversion Optimization to your Client - Many people struggle with selling conversion optimization to their clients/boss. This is because they are not able to convince why ‘conversion optimization’ is worth the effort and deserve dedicated resources (time, budget, professionals etc). To be honest, no amount of words, testimonials or case studies are going to help you much in selling conversion optimization. […]
How to find your Best E-Commerce Clients & improve bottomline - When it comes to understanding your e-commerce clients, you would need following information: #1 Geographic data of your best ecommerce clients #2 Demographic data of your best ecommerce clients #3 Psychographic data of your best ecommerce clients #4 Understanding of the behaviour of best clients #5 Understanding of, how your best clients are being acquired […]
7 Powerful methods to Improve your Business Bottomline - Table of Contents Focusing on the top line growth is hurting your business 7 Methods to control the marketing cost and improve the bottomline Focus on acquiring only the best customers through your campaigns Stop spending money on acquiring low value customers Create a well defined marketing strategy Run conversion driven campaigns instead of traffic […]
How to use Agile Analytics to quickly solve your Conversion problems - ‘Agile’ is the ability to move quickly and easily. In analytics, agility is ability of an analyst/analysis to adapt rapidly and cost efficiently in response to changes in the marketing environment. The aim here is to conduct a very focused analysis, quickly deliver recommendations and rapidly deploy implementation of recommendations to solve conversion problems. In […]
Google Analytics Tutorial – Understanding Traffic Acquisition - Google Analytics is a powerful tool. But just like any other tool, it is only as good as the person using it. While some people are able to gain great insight through its creative usage, others are not able to move beyond page views and sessions. In this article I am going to share some […]
6 Simple Steps to Create and Analyze a Marketing Strategy - I use 5W1H to create and analyze a marketing strategy, social media strategy, or just about any strategy. The 5W1H is made up of 5 ‘W’ letters and 1 ‘H’ letter of the English language. The 5 ‘W’s stand for ‘why’, ‘what’, ‘who’, ‘where’ and ‘when’. The letter ‘H’ stands for ‘how’. Why? ‘Why’ denotes […]
Making Good Marketing Decisions Despite of Faulty Analytics Data - Google Analytics (GA) data is not very accurate and sometimes can lead to dangerous conclusions if you are not very careful. Don’t get me wrong, I am a big fan of Google Analytics. In fact I am four times GAIQ certified for this very reason. But at the same time I don’t want to keep you […]
Optimizing Contents for Sales and Conversions through Profit Index - One of the most important and yet not so obvious difference between a low converting website and a high converting website is the volume of profitable contents on the site. Profitable content is that content which add value to the business bottomline. You can determine such contents on your website by creating and analyzing the […]
Advanced Twitter Analysis in Google Analytics - Imagine you can tie every twitter click, tweet and follower to sales and conversions. Well this is what I am going to do in this post. In the next few minutes I will show you, how to determine the twitter followers which send maximum conversions and orders to your website. I will tell you how […]
2 Powerful Reasons you should STOP doing CRO Right NOW - One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web based business. But as odd as it may sound, CRO has always been the sub optimal way of optimizing your business performance. Many analysts are familiar […]
High Level Search Marketing Optimization in Google Analytics - Get to know the 5 data drill downs which can help you immensely in optimizing your marketing campaigns, products and eventually sales. Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in increase in sales of the products. […]
Google Analytics Not Provided Keywords Analysis – Ultimate Guide - Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact of ‘not provided’ keywords on various marketing channels. We should also embrace this fact that one […]
How to Translate Business Objectives into Measurable Goals - Learn to translate Business Objectives into Measurable Goals through a easy 5 step process.
SEO ROI Analysis – How to do ROI calculations for SEO - We often talk about ROI during reporting and esp. during pitching a new client. ROI is a very important metric, even more important than sales or conversions. This is because it takes into account the cost of the investment. Common business sense dictates that If an investment doesn’t yield a positive ROI or if there […]
Measuring Content Marketing Success in Google Analytics - This article is in the conjunction with the article: How to measure the ROI of Content Marketing where I have outlined the definition of great contents and how this greatness can be measured in monetary terms. I would strongly suggest you to read that article first (if you have not already) to get the most […]
Measuring Keywords Performance in Google Analytics & Excel - Keywords are an integral part of any search marketing campaign and marketers need to continuously track their performance in order to optimize the campaigns and the outcomes. I am going to present to you, two powerful and scalable ways to track the performance of hundreds and even tens of thousands of keywords via Google Analytics […]
How to measure the ROI of Content Marketing - What makes content great? Is it the uniqueness, informativeness, visual appeal, social shares, tons of backlinks or all of the above? If you think that the greatness of contents can’t be measured and the definition of a great content is subjective then I strongly suggest you to reconsider your views esp. if the contents you are […]
60+ Content Ideas and Development Tools you Must be Using - Following is a list of tools I have curated over the years. Through these tools you can get tons of content ideas. You can create every possible type of content from graphics, illustrations, slide show to applications and videos. Note: For a list of SEO Tools, check out the SEO Toolbox and Link  Building Toolbox […]
How to determine Monetary Value of Non ecommerce Conversions - Learn to determine the monetary Value of non e-commerce conversions.
How Google Analytics attribute conversions to Direct Traffic - Today I am going to reveal one of the most kept secret in Google Analytics which will fundamentally change the way you look at revenue and conversions generated through direct traffic, for good.
Conversion Funnel Optimization through Paditrack - To segment and test funnels I have been using a special tool called PadiTrack for the last few years.  Sorry for writing about it so late. This tool pulls the data directly from your Google Analytics account and is 100% free to use.   I rarely look into the funnel visualization reports of Google Analytics. […]
Link building outreach – Follow these 7 golden rules before you Ask -     Acquiring links is not easy and it becomes even harder when you don’t know the person you are asking from.  In link building majority of time we ask strangers to help us. And I think this is the main reason of poor conversions /responses we get when we outreach for links.  Strangers generally […]
4 Divine Rules for link building outreach -     My heading may sound a bit of overstatement but once you will go through this post, you will understand that why these rules are so important if you wish to achieve high success rate in your link building outreach and life in general.   Rule-1: Understand People or die trying it The ability […]
Google Analytics Cross Domain Tracking (ga.js) - Learn all about cross domain tracking in classic Google Analytics (ga.js). Track across primary multiple domains, sub domains, top level domains.
What You Should Know about Historical Data in Web Analytics - Historical data in web analytics is important because it help in optimizing marketing campaigns but when interpreted incorrectly can result in monetary loss.
4 Simple Tricks to Get Anything Done in SEO -     All businesses small or big understand the language of £££ and profit more than anything else. So if you tell them how your strategy/suggestion is going to help them in generating revenue, they will listen. But if you tell them how your strategy will help them in their SEO, they may listen.  Getting […]
Automating and Scaling Keyword Research through SEMRush - Today I would like to introduce you to a keyword tool which is truly a gem for any SEO and keyword junkie. Meet SEMRush. The kind of tasks it can perform in keyword research and competitive analysis is truly outstanding and I am just plain lucky to find this tool. Within a few minutes of […]
SEO Generalist or Specialist – Which is better? -     Last week i read the post: The New SEO Process (Quit Being Kanye).  This post reminded me of the old post by Rand: The Responsibilities of SEO Have Been Upgraded.  Both of the posts talk about how different elements of inbound marketing impact SEO and the new roles of SEOs. These are great posts no […]
How to use Web Analytics 2.0 to improve your conversions - You all have probably heard of web analytics 2.0 at some point in your life and thought what it is all about and how it can help me. In case you don’t know, Web Analytics 2.0 is a term coined by world famous Analytics Guru ‘Avinash Kaushik’ in 2007 when his articles used to be short […]
Link Building Tool Box – Productivity on Steroids - Only after compiling this mega list did I realize how many tools I use on daily/weekly basis just for link building.  I have mainly listed those tools which I use often and which are free to use. I keep adding/removing tools as I find better alternatives. If you think a tool is worth listing then […]
Ultimate Data Visualization Guide for Analysis of SEO Campaigns - In an ideal world of analytics there will be no tables and mountain of text, just charts and graphs through which you can visualize patterns and trends in data and take decisions which are beneficial both for your company and clients. This post is an attempt to get one step closer to achieve this ultimate […]
12 Link Building Tips for 2013 -   ‘Time‘ is such an important factor in the Link building process, yet many SEOs fail to take it into account while talking about link building tactics. Build relationships with linking partners, develop kick ass contents, become a thought leader in your field and you shall get links. Yes true but when. There is no definite […]
How to create your own Backlink Auditing Tool -   If you analyse the performance of SEO Campaigns then this tool is going to help you a lot. It is a tool designed to automatically segment the back link profile of any website into following types of links: 1. Articles links – These are mainly the back links from article directories. 2. Blog links – […]
Link Building through Blog Themes Sponsorship – Complete Guide - Sponsoring a WordPress/ blogger theme (template) if done right can become a powerful link building tool, a tool which can automatically keep building links for you for the foreseeable future. This type of one time investment can fetch you hundreds and even thousands of back links from large number of unique root domains provided you […]
Learn to Automate Event Tracking in Google Analytics -     Do you like automation? I do. It speeds up my work. In the next few minutes I will teach you how to automatically track File Downloads, Email clicks and External links across a website of any size with very little work from you or your developer and that too FREE of cost.  But first, […]
Data Scraping Guide for SEO and Analytics - Web scraping or web data scraping is a technique used to extract data from web documents like HTML and XML files. Data scraping can help you a lot in competitive analysis as well as pulling out data from your client’s website like extracting the titles, keywords and content categories. You can quickly get an idea of […]
Title Tags Best Practices -   Let me tell you one little secret. Google can and is making changes to your title tag to make it relevant to the search query. Not always but can quite often. For e.g. Search Query – seo tools seomoz Page URL– https://www.seomoz.org/seo-toolbar Title – SEO Toolbar for Firefox & Chrome | Download the Free […]
10 golden rules to manage your PPC Campaigns - #1. Never run PPC campaigns without a “great” understanding of your client’s business & goals Nothing can be more damaging to your PPC optimization than this. Make sure that you fully understand the client’s business, products/services and the target audience. Because if you don’t, you will target wrong keywords, you will create ad copies which […]
Your SEO strategy is incomplete without PPC - Google has begun working to encrypt all searches, even for those users who are not logged into Google. Which means little to no keyword data for you unless off course you use PPC. You can get away without coding. But you can’t get away without PPC anymore. Your SEO strategy is incomplete without PPC as you […]
How To Do Keyword Research for SEO on a large scale -     Enterprise SEO is different from a regular seo in a way that every step you follow in your seo process is scalable and is largely automated to reduce the turnaround time (time required to do seo and produce results) of a seo project.   By the time you will end up reading this post, […]
12 SEO Myths and Facts You Must Know - Whether you are an in-house seo or an agency, if you don’t have strong proofs/examples to back up your suggestions then you will have a hard time getting them implemented.  This means your 80 pages long seo audit report can end up gathering dust in some file cabinet in a remote area of your client’s […]
6 Cool Link Building Tips for an E-Commerce Website -  Getting links for an e-commerce site is a SEO nightmare. Nobody wants to link to a page that sells products. But what if your product page is much more than a simple product page. Following are some practical tips to help you in your link building: 1. Make a really cool website Make your e-commerce […]
10 Powerful Tips to Leverage Content Theft - Content theft has been a real pain in the butt for webmasters/bloggers for as long as the web has existed. There is no full proof way to stop content theft and it can even become detrimental for the original source when it get outranked or filtered from google for its own contents. So what you […]
Image Optimization Tips that will help you tons -   Make all of your images load faster 1. Since site speed is now a ranking factor, it is also going to help you in your overall site ranking. Select the right image file format. Don’t use GIF file format unless your image is an animation. Use PNG file format instead. This is because size […]
Google Analytics Rank Tracker -     Last week Mike Pantoliano (mikecp) of distilled wrote a post How to Turn Google Analytics Into Your Own Rank Tracker Using Custom Variables on the seomoz blog. This post is certainly not for the average Joe in analytics. Besides the basic knowledge of coding, you must know how to customize your Google Analytics […]
Why you get ripped off over and over again by a SEO -   While you are reading this article, there is someone, somewhere getting ripped off by some dodgy/dishonest SEO professional/agency. If you as a SEO professional, think why so many dodgy SEOs take away your business then this article is for you. If you as a webmaster/business owner wonder, why I get ripped off over and over again, […]
Users Engagement Strategy – Basic Courtesy -     Basic courtesy goes a long way and there is no denying of this fact. Showing courtesy starts with your first interaction with the client. Following are few tips to keep in mind: Be very polite while answering to your prospect’s query. If you are using a text messenger, then write complete sentences while […]
10000 Search Engine Queries for your Link Building Campaign - Internet most exhaustive list of search engine queries for link building and outreach.
Pocket Guide to do it yourself Usability Testing - Usability testing is a technique which is used to evaluate website usability i.e. how easy it is for the visitors to use your website. This technique should not be confused with website accessibility which measures how much accessible your website is to search engine crawlers like googlebot. This technique should also not be confused with […]
AIDA Communication Model and Conversions - AIDA communication model is generally used to write sales copy. But it can also be used to optimize a website so that it works for your business. Through this model you can determine up to which extent your website is user friendly. In AIDA: Get attention of your visitors as soon as they land on […]
Smart SEO Formulas -     1. Keyword CTR (Click through Rate) = No. of times your ad/search engine listing is clicked/ No. of times your keyword is searched. For e.g. Let say your search listing on Google was clicked 2 times when the keyword ‘event management courses’ was searched 48 times. So CTR of the keyword ‘Event Management […]
Anti Defamation Clause – Protect your Reputation - Disclaimer: I am not a lawyer. My post should not be considered as a substitute for legal advice. Use your own discretion. Recently i have added a new clause to my service contract. The clause to protect myself from ‘libel’ and ‘slander’. libel is defamation done through written words and ‘slander’ is defamation done through […]
How to Create RSS Feeds -   What is RSS? You may have been hearing about RSS for ages. But can you define it. RSS stands for ‘Really Simple Syndication’. It is a XML based data format which is used to syndicate (i.e. contribute) the contents of a web page esp. dynamic web page. Well if this is RSS, then What […]
ROI, Conversions and You - Clients often talk about ROI and conversions. SEOs also talk about them to fetch projects and entice clients. But there is a difference between how the two groups look at ROI. For clients ROI means ‘dollar returns’, for SEO it means quality and volume of traffic. Some SEOs up sell themselves by promising ROI in […]
htaccess Tips and Tricks - How to apply 301 from one file to another file Step 1: Add following code in your .htaccess file: Options +FollowSymLinks RewriteEngine on Redirect 301  /file1.html   https://www.mywebsite.com/file2.html The above code will permanently redirect file1.html to file2.html. So whenever a search engine or a visitor will look for file1.html, he will automatically be redirected to file2.html. […]
Copyright, Patent & Trademark – 20 Things you must know -     1. What does Copyright Protect? Copyright protects: Literary work (like article, essay, book, poem etc) Dramatic work (like drama, play, movie, TV serial etc). Musical work (like songs, lyrics etc) Artistic work (like painting , drawing, diagram, computer software etc.)   2. What Copyright doesn’t protect? It doesn’t protect: Ideas, Facts, methods of […]
How to develop relationship with potential linking partners -     This post in in conjunction with my post Link Building Pyramid – Hierarchy of Link Building Needsand the other post on seochat: How to find Authority Sites and get links from them. I strongly suggest you to read them for better understanding of my following post.   In link building PR (public relations) […]
CAN SPAM Act – E-Mail Marketing the Inside Story -   1. Spam is Spam. I would like to clear the definition of spam here. Any unsolicited commercial message is a spam. Even if you send such messages to your friends, family members or subscribers, you are spamming them. They don’t report you or opt-out because of the special relationship they share with you. Some […]
How to Optimize for Local Search - This blog post is an attempt to rank high both in Google Local Business Listing (LBL) and regular web results. For LBL listing first register your website with Google Local business listing, Yahoo Local business Listing and Bing Places for Business listing. I have used Google as an example because it has more than 80% […]
Value of a back link – deep analysis -     Before you decide to get a link from a site, evaluate the value of the linking page and the linking site. I have found 10 factors which can help. If you know of any other factors, then please share it in the comment section below. Here are my 10 factors: Page Rank of […]
Sample SEO Contract Template - This article is in conjunction with SEO Contract Guide for Smarter SEOs, How to write a SEO Contract? and Disclaimers that can give you nine lives as a SEO. I would strongly suggest you to read the aforesaid articles before you can really appreciate the greatness of the blog post below ;) Before I start, let […]
Link Building Pyramid – Hierarchy of Link Building Needs -   “Link Worthy Contents is the last thing you need to get links “ As a seo we all know how hard it is to get quality links for our sites. Link acquisition becomes even more difficult when we don’t follow any formalized process. This blog post is an attempt to develop that formalized process […]
How to Charge for managing SEO Campaigns -     How much you should charge from your client once you have interviewed him and understood his advertising objectives and other requirements? Your SEO campaign pricing can depend upon the following factors: #1 Competitiveness of the client’s Industry #2 Current Ranking potential of the client’s site. #3 Size and complexity of the Client’s website. […]
Link Building through Guest Blogging - Guest blogging is one of the best way to get relevant back links with the desired anchor text.  It also helps in getting traffic, subscribers and building authority in your industry. The first step in guest blogging is to find the blogs which accept guest posts. Following are few advanced search operators which can help […]
SEO Services Contract – 9 life saving Disclaimers for SEOs -     Following are the key points which you must highlight while contracting with your clients. Even if they are already mentioned some where in your contract, you must reinforce them verbally to save yourself from lot of future disagreement, conflicts, unrealistic expectations and other troubles: Disclaimer-1: SEO is not a one time activity like […]
SEO Service Contract – Learn to write it. -     If you are a SEO company/consultant then it is important that you safeguard your interest by entering into a legally binding agreement (also known as contract) with your client. Following are some important tips to consider when you and your lawyer sit to write a contract: 1. Details of the parties entering into […]
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