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Learn to install Google Tag Manager on your Shopify Store June 22, 2017 - If you are into ecommerce, chances are, you have heard of ‘Shopify’. It is one of the most popular, ready made shopping cart solutions in the world. Hundreds of thousands of websites use ‘Shopify’. Shopify directly integrate with Google Analytics. The set up is pretty simple. But when it comes to Google Tag Manager, there […]
Introduction to Machine Learning in Conversion Optimization June 9, 2017 - In this article I will show you the various applications of machine learning in conversion optimization which will help you in understanding, how machine learning can be used to maximize conversions. 
Key Performance Indicators (KPIs) with Examples – Beginner’s guide May 29, 2017 - Beginner's guide to Key Performance Indicators with examples. Learn to select Good KPIs and determine KPI performance. Learn about internal & external KPIs.
Google Analytics Settings Variable in Google Tag Manager Explained May 19, 2017 - Learn to create and use ‘Google Analytics Settings’ variable in Google Tag Manager through this easy to understand step by step guide.
Google Tag Manager WordPress Installation Guide May 15, 2017 - Learn to to correctly install Google Tag Manager on your WordPress Website through this easy to understand step by step guide.
Google Tag Manager Content Grouping Setup Guide May 12, 2017 - Learn to set up content grouping in Google Analytics via Google Tag Manager through this easy to understand, step by step guide.
Creating Content Group in Google Analytics via tracking code May 9, 2017 - Learn to Creating Content Groups in Google Analytics via ‘Group by Tracking Code’ method through this easy step by step guide.
Introduction to Content Grouping in Google Analytics May 8, 2017 - Learn all about Content Grouping in Google Analytics. Learn to create content groups. Learn about ‘Unique views’ metric for content group.
Tracking Site Search without Query Parameter in Google Tag Manager May 4, 2017 - Learn to setup site search tracking without Query Parameter in Google Analytics via Google Tag Manager through this step by step guide.
Setting Up Site Search Tracking for POST based search engines in Google Analytics May 3, 2017 - Learn to set up site search tracking for POST based search engines in Google Analytics.
Tracking Site Search for GET-Based Search Engines in Google Analytics May 1, 2017 - Learn to set up site search tracking in Google Analytics for a GET based search engine.
Introduction to TV attribution in Google Analytics Attribution 360 April 27, 2017 - TV attribution modelling is the process of understanding the impact of: TV ad network(s), TV program(s) and TV ad airing slot(s) on your website traffic, sales and other online users activities.
Virtual pageviews in Google Analytics – Complete Guide April 18, 2017 - Index (Virtual Pageviews) #1 What are Virtual Pageviews? #5  Debugging Virtual Pageviews tracking #2 When to use Virtual Pageviews #6  Scaling and automating virtual pageviews tracking via Google Tag Manager #3 Naming Conventions for Virtual Pageviews #7 Setting up virtual pageviews as goal #4 Tying virtual pageviews to web page elements via Event Handlers This article is in conjunction […]
Understanding Session Quality data and report in Google Analytics April 17, 2017 - Learn all about Session Quality data (Session Quality’, Average Session Quality’) and report in Google Analytics. Learn to create ‘Session Quality Segment’ and remarketing audience from session quality segments.
Understanding site search tracking in Google Analytics April 13, 2017 - Learn all about site search tracking in Google Analytics. Learn about: query and category parameters, GET and POST based search engines.
Setting up Data Driven Attribution Model in Google Adwords March 31, 2017 - Learn to correctly set up Data Driven Attribution Model in Google Adwords and optimize your ad campaigns using predictive algorithms & automated bidding.
Universal Analytics Upgrade Guide via Project Scope Document March 30, 2017 - Learn to migrate from Google Analytics to Universal Analytics using this simple 6 step process and project scope document.
Data Driven Attribution Model in Google Adwords March 24, 2017 - Learn all about Data Driven Attribution Model used in Google Adwords.
How to install and use Google Tag Manager in Segment.com March 15, 2017 - Learn to install and use Google Tag Manager in Segment.com
Why you may no longer need Google Tag Manager March 7, 2017 - Why you may no longer need Google Tag Manager.
Creating and using Site Search Funnel in Google Analytics February 27, 2017 - In this article I will show how to create a site search funnel in Google Analytics and then use it to optimize your website for traffic and conversions.
Importing – Exporting Container Tag in Google Tag Manager February 21, 2017 -   How to migrate your account to Google Tag Manager V2 Now you have got two options for migrating your account from GTM V1 to GTM V2: #1 Create a new account in GTM V2 and then manually create all the tags, triggers (or rules) and variables (or macros) all over again. #2 Create a […]
How to become champion in data reporting via Storytelling February 20, 2017 - Learn to become champion in data reporting via Storytelling. Learn how to tell a story with data. Learn the art of influencing decision makers.
Understanding triggers in Google Tag Manager February 18, 2017 - Trigger Events A trigger event is one of the conditions when the trigger should fire/execute. Following are the various events when a trigger can be fired: #1 Pageview – fire the trigger on pageview #2 Click – fire the trigger when a click event occurs. #3 Form – fire the trigger when the form submit […]
Tracking Website Sales in Facebook via Google Tag Manager February 15, 2017 - In this article I will show you, how to track the sales generated on your website by Facebook users in Facebook via Google Tag Manager.
Learn to set up Facebook Tracking via Google Tag Manager February 13, 2017 - Learn to set up Facebook Tracking via Google Tag Manager. Learn to test and deploy the Facebook Pixel Code. Learn about Facebook pixel helper.
Complete guide to Filter Verification in Google Analytics February 6, 2017 - Learn the 8 Steps process to correctly testing a filter in Google Analytics. Learn about Google Analytics built-in verification tool & its limitations.
Correctly evaluating Google Analytics Traffic by hour and day for conversion optimization January 30, 2017 - Learn to correctly evaluate Google Analytics traffic by hour, day and time zone for conversion optimization.
Reduce Bounce Rate in Google Analytics through these 11 powerful methods January 26, 2017 - Learn to reduce bounce rate in Google Analytics. The most powerful method to reduce bounce rate is to adjust it by calculating the time spent on a page.
Google Analytics IP filter not working? Here is how to fix it. January 25, 2017 - Google Analytics IP based filter not working? If you are currently facing this problem then follow the steps below: Step-1: Check your current IP address..
Blocking internal traffic via IPv6 based view filter in Google Analytics January 23, 2017 - Learn to block internal traffic via IPv6 based view filter in Google Analytics. IPv6 (or Internet protocol version 6) is designed to replace IPv4
Why you should use multiple properties in Google Analytics January 20, 2017 - In Google Analytics, a property represents a website or a mobile app. Every change you made to your GA property setting(s) has the potential to skew your analytics data.
How to correctly block internal traffic in Google Analytics January 18, 2017 - Learn to correctly block internal traffic in Google Analytics. Internal traffic is the one generated by you and your employees to your website.
Google Tag Manager Data Layer Tutorial with examples January 16, 2017 - Learn all about Google Tag Manager Data Layers with lot of examples. Create simple and complex data layers in minutes. Learn about GTM datalayer push.
Google analytics certification (GAIQ) 2017 – Study guide with Questions January 11, 2017 - Beginners guide to pass the Google analytics certification Exam (GAIQ) in 2017. Also include GAIQ Sample Questions and test preparation resources.
How to do ROI calculations for conversion optimization January 9, 2017 - Learn to do ROI calculations for conversion optimization.
YouTube video tracking via Google Tag Manager January 3, 2017 - Learn to implement YouTube video tracking via Google Tag Manager through this easy to understand step by step guide.
Best Google Analytics Shortcuts: Tricks, Tools & APIs to save Time January 2, 2017 - Learn the tips, tricks & shortcuts to use Google Analytics more efficiently. Learn about Built-in Keyboard Shortcuts, REGEX to filter data, GA APIs..
Google Tag Manager Triggers and Variables – Beginners’ guide December 28, 2016 - Learn about triggers and variables in Google Tag Manager. Introduction to Triggers in Google Tag Manager...Introduction to GTM Variables...
Google Analytics Debugging via Fiddler December 26, 2016 - Learn to debug/fix Google Analytics tracking issues by using a tool called Fiddler. Learn to read Google Analytics & Universal Analytics Tracking beacons.
Google Analytics stopped working? Here are 10 ways to fix it. December 22, 2016 - Google Analytics stopped working? Here are 10 ways to fix it. #1 Delete and Disable the cache #2 Use Google Tag Assistant and check ‘where to optimize’...
Google Tag Manager Tutorial for Beginners December 20, 2016 - Get started with Google Tag Manager (GTM). Learn to use it through this step by step guide. GTM is a free tag management tool provided by Google.
Best Excel Charts Types for Data Analysis, Presentation and Reporting December 14, 2016 - Learn to select best Excel Charts for Data Analysis, Presentation and Reporting within 15 minutes. Learn about the various excel charts types.
Guide to removing referrer spam and fake traffic in Google Analytics December 5, 2016 - Learn to find and remove referrer spam, ghost spam and fake traffic in Google Analytics from this easy to understand guide. Learn all about spam bots.
Complete Guide to Data Driven Attribution Model in Google Analytics November 28, 2016 - Learn all about data driven attribution (DDA) model in Google Analytics. Learn why DDA model is incrementally better. Learn to set it up.
Implementing Enhanced Ecommerce tracking in Google Analytics – Nerd Guide November 22, 2016 - This article is in conjunction with the article Beginners Guide to Enhanced Ecommerce tracking in Google Analytic where I introduced the concept of enhanced ecommerce, explained it benefits, explained various enhanced ecommerce metrics/reports and how enhanced ecommerce is different from the traditional ecommerce tracking. If you have not already read this article, then I would strongly suggest you to read it, before reading this […]
How to get Not Provided keywords in Google Analytics November 22, 2016 - Learn to get back 'Not provided' keywords in Google Analytics through these easy to use but powerful pro tips.
Keyword Research for e-commerce websites – Tutorial November 22, 2016 - Learn to do keyword research for e-commerce websites. Determine how people describe your products both online and offline.
How to do ROI Analysis in Google Analytics November 21, 2016 - You can do ROI analysis in Google Analytics by using the ‘ROI Analysis’ & ‘Cost Analysis’ reports. Through these reports you can calculate ROAS.
Implementing E-Commerce Tracking via Google Tag Manager November 19, 2016 - Learn to Implement E-Commerce Tracking through Google Tag Manager via this easy to understand step by step guide.
Understanding Model Explorer Tool in Google Analytics November 18, 2016 - Learn all about Model Explorer Tool in Google Analytics. Through this tool you can determine how the Data Driven Attribution model values were calculated.
Cross device attribution reports in Google AdWords November 16, 2016 - By using cross device attribution reports in Google AdWords you can determine how your customers used different devices to convert on your website.
Understanding Conversion Credit distribution for Attribution Models in Google Analytics November 14, 2016 - Understand how the conversion credit is calculated for various attribution models in Google Analytics.
Why Facebook and Google Analytics data do not match November 8, 2016 - Following are the top reasons, why your Facebook and Google Analytics do not match: #1 Facebook ad Clicks & Google Analytics Sessions are different metrics
Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics November 8, 2016 - Learn to track Facebook 'likes' & 'unlikes' in Google Analytics. Learn to install Facebook JavaScript SDK. Learn about Facebook Social Interactions Tracking
Learn to correctly track Facebook Referral traffic in Google Analytics November 8, 2016 - Learn to correctly track Facebook Referral traffic in Google Analytics by using custom channel grouping .
Understanding Facebook Referral traffic in Google Analytics November 8, 2016 - Learn about Facebook referrers and Facebook Link Shim pages. Learn the difference between l.facebook.com or lm.facebook.com Understand Facebook Referral traffic in Google Analytics.
Phone Call Tracking in Google Analytics and beyond November 7, 2016 - Learn all about phone call tracking. Learn to track phone calls, call conversions, ‘Qualified’ and ‘won’ phone leads in Google Analytics.
You are doing Google Analytics all wrong. Here is why November 1, 2016 - All of the data you see in Google Analytics reports today lie to you unless you know exactly how to interpret it correctly. Learn to avoid the mistake of crediting conversions to the wrong marketing channels.
Marketing Mix Modelling or Attribution Modelling. Which one is for you? October 31, 2016 - Introduction to Marketing Mix Modelling (MMM). Why do you need Attribution Modelling and how it is different from MMM. Learn to integrate Attribution Modelling into Marketing Mix Modelling.
Troubleshooting Google Analytics Setup Issues – The GIF Request October 27, 2016 - Learn to troubleshoot Google Analytics setup issues. Learn to Interpret the GIF Request (tracking beacon), rewrite HTML & test new JavaScript code on a live website without server access.
Introduction to Nonline Analytics – True Multi Channel Analytics October 26, 2016 - True multi channel analytics is nonline analytics. When we talk about nonline analytics, we do not measure just the online customer purchase journey or just the offline customer journey.
Cross Account Conversion Tracking in Google Adwords October 17, 2016 - Through cross account conversion tracking you can minimise duplicate conversion counts and make ‘cross account attribution’ possible within Google Adwords.
Event Tracking in Google Analytics – Complete Guide October 15, 2016 - Index #1 What is an event in Google Analytics? #12 Form event handlers #2 Types of events in Google Analytics #13 Debugging event tracking #3 Structure of Google Analytics events #14 Scaling and automating event tracking via Google Tag Manager #4 Setting up event tracking in Google Analytics #15 Video tracking #5 Using duplicate event actions #16 Scroll tracking #6 When to use event tracking #17 Phone […]
Store visit conversion tracking in Google AdWords October 12, 2016 - Learn all about Shop / Store visit conversion tracking in Google AdWords. A store visit conversion is recorded when a user visits your physical store after clicking on your ad.
E-Commerce Tracking in Google Analytics – Complete Guide October 7, 2016 - Learn everything about ecommerce tracking in Google Analytics.
How to create Custom Attribution Model in Google Analytics October 5, 2016 - Learn to create your own Attribution Model in Google Analytics through this easy to understand, step by step guide.
Visualizing Google Analytics data via Microsoft Power BI September 27, 2016 - Learn to visualise Google Analytics data via Microsoft Power BI. Power BI can be connected to various data sources including ‘Google Analytics’.
Google and Universal Analytics Cookies – Complete Guide September 22, 2016 - If you want to understand how Google Analytics collect data, define users, define sessions and other metrics and/or if you want to implement cross domain tracking, cross device tracking or other specialized tracking then you need to develop good great understanding of cookies. Index #1 Introduction to Cookies #11 Cookie usage by ga.js (Classic Google Analytics) #2 Types […]
Google Analytics Channels, Source and Medium explained in great detail September 15, 2016 - Learn what traffic sources, medium & Channels really are. How Google defines: organic search, paid search, direct traffic. Learn about Channel Grouping.
Understanding measurement protocol validation server September 13, 2016 - Learn to validate protocol hits by sending them to the measurement protocol validation server.
Sending social interactions via measurement protocol in Google Analytics September 13, 2016 - Learn to send social interactions via measurement protocol in Google Analytics.
Sending ecommerce data via measurement protocol in Google Analytics September 13, 2016 - Learn to send ecommerce data via measurement protocol in Google Analytics.
Sending event data via measurement protocol in Google Analytics September 13, 2016 - Learn to send event data via measurement protocol in Google Analytics.
Sending campaign data via measurement protocol in Google Analytics September 13, 2016 - Learn to send campaign data via measurement protocol in Google Analytics.
Using Google Analytics Measurement Protocol Hit Builder September 13, 2016 - Learn to use Google Analytics Measurement Protocol Hit Builder to create & validate payload data. By using the hit builder tool, you can skip encoding URLs.
Sending pageview data via measurement protocol in Google Analytics September 13, 2016 - Learn to send pageview data via measurement protocol in Google Analytics.
Cross Device Reports in Google Analytics September 13, 2016 - Understand cross device measurement through Google Analytics cross device reports: Device Overlap report, Device Paths report, Acquisition Device report
Difference between Client ID and User ID September 13, 2016 - Understand the difference between Client ID and User ID. Client ID represents unique browser/device.User ID represents unique user.
Google Analytics Measurement Protocol explained in great detail September 12, 2016 - Learn everything about measurement protocol in Google Analytics, in plain English. Measurement protocol is a set of rules which your application must follow.
Most important Advanced Segment for Conversion Optimization in Google Analytics September 11, 2016 - What if I tell you, that majority of your analysis could be geared around optimising your website for people who don’t really matter. Learn about the most important Advanced Segment in Google Analytics.
How to set up Data driven attribution model in Google Analytics September 11, 2016 - Learn to set up Data driven attribution model in Google Analytics through this easy to understand step by step guide.
Guidelines for selecting an attribution model in Google Analytics September 10, 2016 - Following are some general guidelines you can use while selecting an attribution model: #1 Least Amount of buying consideration = Last Touch interaction Model..
Google Tag Manager Workspaces September 6, 2016 - Learn all about Google Tag Manager Workspaces through this easy to understand guide.
Google Analytics Cross Domain Tracking explained like never before August 30, 2016 - Learn to implement cross Domain Tracking in Google Analytics across sub-domains, primary domains and top level domains through this easy step by step guide.
Understanding the Anatomy of Conversion Optimization August 19, 2016 - Understand what conversion optimization can do and can't do for your business. Understand the Anatomy of Conversion Optimization.
Calculated metrics in Google Analytics – Complete Guide August 15, 2016 - Learn all about Calculated metrics in Google Analytics through this easy to understand guide.
Google Analytics Attribution Modeling – Beginners Guide August 14, 2016 - Learn about attribution modelling in Google Analytics. Learn about Acquisition channels, Multi Channel Funnel Reports, Conversion Paths, Channel Labels
Google Tag Manager Implementation & deployment Guide August 6, 2016 - Learn all about migrating tags to Google Tag Manager through this easy to understand implementation guide.
Bare Minimum Statistics for Web Analytics August 5, 2016 - Learn the bare Minimum Statistics for Web Analytics. Only by leveraging the knowledge of statistics you can accurately interpret data.
Introduction to Google Analytics Commands July 25, 2016 - In order to set up / debug Google Analytics implementation whether it is ecommerce or cross domain tracking you need to understand what these commands are.
Google Analytics Users (New, Returning, Unique) explained in great detail July 23, 2016 - Learn all about Users in Google Analytics. How Google Analytics define users and count New and Returning users. GA does not report on unique users.
10 Google Analytics Views that you must always use July 22, 2016 - Learn about the 10 Google Analytics Views/profiles that you must always use to analyze and interpret your data and get maximum ROI.
Touch Point Analysis in Google Analytics Attribution Modelling July 21, 2016 - Understand all about touch points in Google Analytics Attribution Modelling. Types of Interactions. Not all "touch points" are equally valuable.
Google Analytics Goals and Sales funnels – Complete Guide July 20, 2016 - Learn everything about goals and sales funnels in Google Analytics. Learn to set up correct funnel visualization reports. Learn about funnel optimization.
Setting up Cross device tracking via User Id in Google Analytics July 16, 2016 - Learn everything about cross device tracking and measurement in Google Analytics through User Id.
Regular Expressions Guide for SEO, Google Analytics & Google Tag Manager July 14, 2016 - I am going to explain the building blocks of Regular Expression (or REGEX), so that you can understand them and use them in technical SEO, in Google Analytics and Google Tag Manager. Advantages of using REGEX in SEO: 1. You can convert long ugly dynamic URLs into SEO friendly URLs. 2. You can apply correct […]
Google Analytics Dimensions and Metrics explained in great detail July 6, 2016 - Understand the differences between dimensions and metrics in Google Analytics. Learn about: Predefined and custom dimensions, custom metrics, scope..
Dealing with refunds in Google Analytics July 4, 2016 - Learn to issue partial and full refunds in Google Analytics. Learn all about refunding transactions.
How to valuate Display Advertising through Attribution Modelling June 26, 2016 - Learn to determine the true value of display advertising on your business bottomline through attribution modelling.
Bounce Rate Optimization in Google Analytics – Complete Guide June 22, 2016 - If people are not sticking around your website then it is highly unlikely that they will make a purchase or complete any other conversion.
Google Analytics Training Resources and Tutorials June 21, 2016 - Google Analytics Training Resources and Tutorials
Learn to track Qualified and Won leads in Google Analytics June 19, 2016 - Learn to track qualified and won leads in Google Analytics.
Google Analytics Setup Checklist June 17, 2016 - This checklist / interactive tool can help you greatly in setting up your Google Analytics account pretty fast.
Understanding Shopping Carts for Analytics and Conversion Optimization June 15, 2016 - Shopping carts play a very important role in conversion optimization, in fixing multi-device & multi-channel attribution issues.
How to remove / modify Google Analytics ecommerce transaction in one click June 14, 2016 -   If a user placed an order on your website and then later cancelled the order or the order is declined/unfulfilled or if your web developer placed a test order on your website, then all such orders/transactions (along with the associated sales data) are recorded and reported by Google Analytics. Now in order to maintain […]
Attribution Model Comparison Tool in Google Analytics June 12, 2016 - Learn all about Attribution Model Comparison Tool in Google Analytics. Learn to to valuate organic search channel via Data Driven Attribution Model.
Optimize Smart Web Analytics Tool Box June 11, 2016 - In this article I have shared the web analytics tools, that I use and recommend.
Why Google Analytics and Shopping Cart Sales data don’t match and how to fix it. June 9, 2016 - Learn why Google Analytics and Shopping Cart Sales data do not match and how you can fix this issue.
How to reverse ecommerce transaction in Google Analytics June 8, 2016 - Learn to reverse an ecommerce transaction in Google Analytics.
View-through conversion tracking in Google Analytics June 5, 2016 - Learn about view-through conversions and GDN impression reporting in Google Analytics. Learn to track the performance of display ads.
Difference between Google Analytics and Universal Analytics June 3, 2016 - Learn the difference between Google Analytics and Universal Analytics. Learn about creating custom dimensions and custom metrics.
Understanding View-Through conversions In Google Adwords June 1, 2016 - View-through conversion happens when a user completes a conversion on your website within 30 days, after viewing (but not clicking) one of your display network ad.
Understanding Missing Touch Points in Attribution Modelling May 29, 2016 - You need to be aware of the following drawbacks before your interpret the attribution data and take business decisions based on such data:
Difference between Google Adwords and Google Analytics Conversion Tracking May 28, 2016 - Learn the difference between Google Adwords and Google Analytics Conversion Tracking. Understand the discrepancies between AdWords and Analytics goals.
Google Analytics Social Tracking – Twitter, Facebook, Google Plus and LinkedIn May 25, 2016 - In this post you will learn to track Google +1, Facebook likes, Facebook sends, Facebook unlikes, Twitter tweets, Twitter follows and LinkedIn shares in Google Analytics. But before we move forward, you need to understand the difference between event tracking & social tracking and difference between normal users’ interactions & social interactions: 1. Event tracking is […]
Event Tracking in Google Tag Manager V2 – Complete Guide May 18, 2016 - Index #1 Tracking clicks on a link via Google Tag Manager #6 Tracking form fields #2 Tracking clicks on an image link #7  Tracking clicks on external links across a website (Exit Tracking) #3 Tracking clicks on a button #8  Video tracking via Google Tag Manager #4 Tracking clicks on the button which is embedded across website #9  Scroll tracking […]
Tracking Virtual Pageviews in Google Tag Manager – Complete Guide May 15, 2016 - Learn to track virtual pageviews in Google Tag Manager, through this easy to understand, step by step guide.
6 Keys to Digital Success in Attribution Modelling May 15, 2016 - Learn the tricks and tips to achieve success in Attribution Modelling. Understand customers purchase journey, learn the concept of 'missing touch points'...
How to use Google Analytics In-page Analytics & fix the Error: 20010 May 8, 2016 - Learn to use Google Analytics In-page Analytics and fix the Error: Access denied. Please try relaunching In-Page Analytics from the report [Error: 20010]
Understanding and improving Ecommerce Products Sales via Google Analytics May 8, 2016 -   Get to know the 6 data drill downs which can help you immensely in optimizing your marketing campaigns and eventually sales. Majority of us optimize marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in increase in product sales. I have found […]
How Google identify and measure social media engagement May 7, 2016 - A long time ago, in a galaxy far far away, there exist a social media analytics company called ‘PostRank‘. It was launched in mid 2007 and was acquired by Google in June of 2011. PostRank Analytics was one of my favorite analytics tool and I used this tool, almost as long as it was available to publishers. PostRank was […]
Measuring Customers lifetime value in Google Analytics for Mobile App and Website users April 22, 2016 - Through Google Analytics 'Lifetime Value' report, you can measure the life time value for mobile app users and website users.
Guide to Social Interactions Tracking in Google Analytics April 22, 2016 - What is Social Interactions in Google Analytics? In Google Analytics (GA), Social Interactions (or social network interactions) can mean: Facebook likes Facebook unlikes Twitter Tweets Twitter Follows Twitter Retweet Twitter Clicks Google +1s etc. Social Interaction analytics is the measurement of the social interactions in Google Analytics. Once you have implemented Social Interactions tracking, you […]
Creating and validating measurement protocol requests through postman April 20, 2016 - This article is related to measurement protocol in Google Analytics. If you are brand new to measurement protocol, then read this article first: Understanding Google Analytics measurement protocol. In this article, I will show you, how to send payload data both via GET and POST methods and how to send multiple hits in a single protocol requests. […]
Understanding User Explorer report in Google Analytics April 17, 2016 -   Google Analytics has launched a new report (still in beta) called the ‘User Explorer‘. You can find this report by navigating to Audience menu > User Explorer in your GA view: As the name suggest, this report provides detailed insight into individual user’s activity on your website.   Quick recap of Client ID For […]
A/B Testing or Usability Testing. Which one is better? April 10, 2016 - First thing first, A/B tests and Usability tests are not the one and same thing. A/B tests are carried out to measure users’ preferences. Whereas usability tests are carried out to measure users’ behavior. A/B testing (also known as split testing) is a conversion optimization technique in which we compare two or more versions of […]
Beginners guide to Ecommerce Analytics – Lifetime value and beyond March 20, 2016 - When you track website usage data (sessions, bounce rate, conversion rate etc) from analytics tools like Google Analytics, you are focusing only on tracking short term gains and impact. In order to track long term gains and true value of your marketing and customers, you need to move beyond Google Analytics and spend time in […]
Setting up & Tracking AMP Pages in Google Analytics March 13, 2016 - Index #1 What is Accelerated Mobile Page (AMP)? #6 Validating your AMP Page #2 Components of a AMP page #7 Make your AMP pages discoverable by Google #3 Overview of what is allowed and not allowed on AMP pages #8 Introduction to amp-analytics tag #4 Setting up AMP on a WordPress Website #9 Tracking AMP pages in Google Analytics #5 Previewing […]
Setting up Sales Funnel across websites in Google Analytics March 6, 2016 - Learn to set up Sales Funnel across websites via Virtual Pageviews & Cross Domain Tracking in Google Analytics.
WordPress Website Architecture Explained in great detail February 13, 2016 - Understand all about wordpress website architecture within 15 minutes. Understand the functionality of the most common template files used in wordpress.
Using Data Visualization to analyze the SEO Performance February 5, 2016 -   Organic search is almost always, one of the top source of traffic, to a website and if you want to understand traffic acquisition, you need to understand the performance of this marketing channel. The volume of organic search traffic your website get, still to a large extend, depend upon the volume and quality of website […]
Website Errors that kill your Conversions and how to fix them January 31, 2016 -   “79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from that site again” – Source: Akami “If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.” – Source: Kissmetrics “Even trivial website errors […]
Page Tracking in Google Analytics January 12, 2016 - This article is in conjunction with the article ‘Introduction to Google Analytics Library – analytics.js’ and ‘Introduction to Google Analytics Commands’ Technically speaking, Google Analytics is a JavaScript library called ‘analytics.js’ and Google Analytics commands are used for setting up Google Analytics implementations like ecommerce tracking. Therefore it is important, that you understand both analytics.js […]
Understanding Google Analytics Product Data Import January 6, 2016 - Learn about Google Analytics Product Data Import feature and use it to correctly install enhanced ecommerce tracking.
Analytics Career Advice from Top Industry Experts January 4, 2016 - Learn 'How to become a good analyst', ‘Where to start’, ‘which books to read’,... and that too from top Industry experts in the field of Digital Analytics.
Introduction to Google Analytics JavaScript Library – Analytics.js January 3, 2016 - In order to implement ecommerce tracking, cross domain tracking or enhanced ecommerce tracking on your website, you need to understand analytics.js library.
Guide to Google Tag Assistant Recordings December 20, 2015 - This article is in conjunction with the article: Complete Guide to Google Tag Assistant where I explained tag assistant in great detail. Google Tag Assistant recording is one of the features of Google Tag Assistant. Google Tag Assistant Recording is used to identify, validate and troubleshoot the installation of various Google Tags across many pages. Google Tag […]
Learn JavaScript for Google Analytics – Beginners’ guide December 15, 2015 - Learn the JavaScript behind Google Analytics and diagnose tracking issues. JavaScript is the most useful programming language for a web analyst.
Complete Guide to Google Tag Assistant December 13, 2015 - Google diagnostic is a feature of Google Analytics which makes regular evaluation of your analytics property in order to identify implementation issues and configuration anomalies via alerts/notifications in a GA view: But the biggest limitation of Google diagnostic is that, it reports implementation issues on the data which you have already collected (in large quantity) […]
Understanding Google Analytics Diagnostic messages and notifications December 2, 2015 -   Google diagnostic is a feature of Google Analytics which makes regular evaluation of your Google Analytics tracking code, account configuration and data in order to find implementation issues and configuration anomalies. Once it find issues, it alerts the GA user through a special message known as diagnostic notification. These notifications appear as a number over the […]
Introduction to Piwik – Best Google Analytics Alternative November 22, 2015 - I have used many analytics tools over the years from statcounter, clicky, kissmetrics, mixpanel to expensive solutions like Adobe Sitecatalyst and Coremetrics. Most of these tools don’t hold a candle to GA in terms of features and the one which do are just too difficult to use. In order to really understand and appreciate how easy […]
Why Adwords and Google Analytics data don’t match & how to fix it November 15, 2015 - Learn why Google Adwords and Google Analytics data don't match & how you can fix this problem.
Blue Print for Google Analytics Implementation October 22, 2015 - If you can’t describe what you are doing as a process, you don’t know what you’re doing. – W. Edwards Deming If you believe in this quote, you are moving in the right direction and this article is for you. What I am going to share with you, is the process I follow for any Google […]
Understanding Data Sampling in Google Analytics October 16, 2015 - Understand data sampling in Google Analytics. Learn to find and fix data sampling issues. Learn about data tables, single day & multi day processed tables.
Baseline and Custom Attribution Models in Google Analytics October 15, 2015 - Learn all about Baseline and Custom Attribution Models in Google Analytics.
Using Custom Channels to understand Google Analytics Reports October 12, 2015 -   Google Analytics reports are not easy to understand for an average joe. For example, Unless you have already read at least 10 articles on Google Analytics, you can’t figure out what this report is about. Some common questions asked by clients: #1 What is google /cpc? #2 What are sessions? #3 What are new […]
Understanding MCF Channel Groupings in Google Analytics October 5, 2015 -   This article is in conjunction with the articles: understanding channels in Google Analytics  and understanding channel grouping in Google Analytics  The knowledge acquired through these articles will help you greatly in understanding the present article. So make sure you read them first, if you have not already. In the present article I will explain […]
Understanding Channel Grouping in Google Analytics September 28, 2015 -   This article is in conjunction with the article: Understanding Channels in Google Analytics where I explained the concept of traffic sources, medium and channels in great detail. I also explained, how to create your own marketing channels in GA.If you have not already read that aritcle, then I would suggest you to read it first. […]
Tracking offline conversions in Google Adwords September 2, 2015 -   This article is in conjunction with the article ‘Tracking offline conversions in Google Analytics‘ where I explained in great detail how you can optimize your online marketing campaigns for offline conversions by tracking website form leads and phone call leads through CRM and call tracking solution. In this article, you will learn to optimize […]
Google Analytics Offline Conversion Tracking – Complete Guide August 25, 2015 - Learn to track offline conversions (Web form leads, Phone Leads) in Google Analytics. Learn to use Coupons and vanity URLs for tracking offline leads online
Understanding Sessions in Google Analytics August 11, 2015 - How Google Analytics define a session? In Google Analytics, a session is a group of hits recorded for a user in a given time period. A hit is a user’s interaction (pageview, screenview, event, transaction etc) with your website that results in data being sent to the Google Analytics server. A user can generate one or […]
Cross device tracking with User ID in Google Tag Manager August 4, 2015 - This article is in conjunction with the article: Guide to Cross device tracking with User Id in Google Analytics, where I introduced the concept of User ID and explained in great detail about: #1 What is User ID #2 Difference between User ID and Client ID #3 Benefits and limitations of User ID #4 Session Stitching […]
How to track web pages with zero traffic in Google Analytics July 28, 2015 - Learn to identify website pages which are getting zero traffic in Google Analytics.
How to explain attribution modelling to your clients July 27, 2015 - Learn to explain attribution modelling to your clients that actually make sense to them. Other articles on Attribution Modelling: #1 You are doing Google Analytics all wrong. Here is why #2 Beginners Guide to Google Analytics Attribution Modeling #3 6 Keys to Digital Success in Attribution Modelling #4 The Geek Guide to implementing Attribution Modelling #5 Advanced Attribution Modelling […]
Google Analytics and YouTube Integration Guide July 21, 2015 - Learn to integrate your Google Analytics account with your YouTube channel. Learn to track the traffic from external links embedded on your YouTube videos.
Setting up Dynamic Remarketing via Google Tag Manager July 14, 2015 - In this article you will learn to set up dynamic remarketing in Google Analytics and Google Adwords via Google Tag Manager. This article is in conjunction with the article: Guide to Dynamic remarketing in Google analytics & Adwords where I introduced the concept of dynamic remarketing and how it can be implemented without using Google […]
How to correctly measure Conversion Date & Time in Google Analytics June 29, 2015 - Learn to correctly measure Date, Time & Time zone in Google Analytics for conversions and non-conversion data.
WordPress Website Speed Optimization June 20, 2015 - Learn to increase the website speed and improve the probability of getting more conversions, sales and leads.
100+ Google Analytics Remarketing audiences for Retargeting June 15, 2015 -   In this article I will show more than 100 different ways to remarket to your target audience. You will learn about more than 100 different customers personas and how they can be used to get optimum results from your marketing campaings, budget and testing efforts. In addition to this, you will learn: #1 About […]
Guide to Dynamic remarketing in Google analytics & Adwords June 8, 2015 - Learn to implement Dynamic re-marketing campaigns in Google Analytics and Google Adwords. Learn about dynamic attributes and dynamic remarketing audiences.
What I learned from trying to fix the Ghost Referrer Spam in Google Analytics May 31, 2015 -   Failure is a great teacher, and I think when you make mistakes and you recover from them and you treat them as valuable learning experiences, then you’ve got something to share. – Steve Harvey This is one of those situations where I have something valuable to share, not because I succeeded but because I failed For good 2 […]
How to use Google Analytics API without any coding May 25, 2015 - In this article I will show you how to use Google Analytics API without doing any coding. Introduction to APIs Application programming interface (or API) is the interface between two program modules. This interface is made up of set of routines, protocols and tools. Through API you can: Create new software applications. Integrate your application […]
Tracking Twitter and Linkedin Social Interactions in Google Analytics May 4, 2015 - This is the second article in the social interactions tracking series. The first article was: Tracking Facebook Social Interactions with Google Analytics and Google Tag Manager Where I introduced the concept of social interactions tracking in Google Analytics and explained in great detail how to track Facebook ‘likes’ and ‘unlikes’ with and without Google Tag […]
Complete Guide to Google Analytics for Facebook April 27, 2015 - Learn to track Facebook ad campaigns in Google Analytics. Understand how Facebook traffic moves through the checkout process. Determine top traffic generating web pages shared on Facebook...
Enhanced Ecommerce Tracking via Google Tag Manager April 20, 2015 - This is my 6th article in the enhanced ecommerce series. #1 The first article was Understanding Enhanced Ecommerce tracking in Universal Analytics where I introduced the concept of enhanced ecommerce, enhanced ecommerce measurement model and various enhanced ecommerce commands. #2 The second article was Implementing Enhanced Ecommerce tracking in Universal Analytics where I provided a framework […]
9 Points Checklist for Conducting a Social Media Strategy Audit April 18, 2015 - The aim of this Social Media Strategy Audit is to determine how a business should be using social media to get highest possible return on their investment.
Tracking true referrals in Google Analytics when using PayPal and other payment gateways April 13, 2015 - Learn to track true referrals in Google Analytics when using PayPal and other payment gateways.
How to grow your blog to 260k+ visitors a month April 12, 2015 -   Content marketing is not something which I cover on this blog. There is a little bit of rant involved. So bear with me. What prompted me to write this article is the volume of misleading information floating across the internet regarding growing a blog exponentially. Disclaimer Every second article promise you, that if you […]
Using multiple Google Analytics tracking codes on web pages April 6, 2015 - Learn to use multiple Google Analytics tracking codes on web pages. Learn the concept of trackers & use it to implement cross domain tracking.
Creating your own Google Analytics Tag Auditing System March 30, 2015 - Learn to create your own tag auditing system to identify various marketing and measurement tags across a website of any size.
Cross domain tracking in Google Tag Manager March 23, 2015 - This article is the 4th in the series of cross domain tracking. The first article was: Google & Universal Analytics Cookies  where I explained cookies in great detail. Knowledge of cookies help a lot in understanding and troubleshooting cross domain tracking issues. Make sure you check it out first. The second article was: Cross domain tracking in […]
Malware Removal Checklist for WordPress – DIY Security Guide March 20, 2015 - Complete guide on finding and removing malware from wordpress websites. DIY wordpress security guide.
Digital Analytics and Marketing Framework for Conversion Optimization March 8, 2015 - Every analytics consultant or agency worth it salt uses some type of framework in order to measure and optimize its digital marketing efforts. In this article I am going to present the framework I use. My framework is loosely based on the framework proposed by Avinash. Since it is loosely based and different I have […]
12 guaranteed methods to reduce Cost Per Acquisition March 2, 2015 - I am a big fan of reducing acquisition cost. Just by doing that I can greatly increase the ROI in short period of time without spending a penny more on traffic acquisition. Unlike sales, optimizing cost is relatively easy and it doesn’t require great deal of analysis and expertise. Cost optimization is like a very […]
Fixing Duplicate, Cancelled, Test orders & Refunds in Google Analytics February 22, 2015 - Maintaining the accuracy and consistency of your data esp. e-commerce data is a critical aspect of your analysis. So how confident you are on the scale of 1 to 10 then that ecommerce data in your GA reports is accurate? Imagine a scenario where large part of the website sales is made up of sales […]
How to Start Conversion Optimization like a Pro February 15, 2015 - Learn to start Conversion Optimization like a Pro. Determine what the business is prioritizing. Determine what the target market is prioritizing.
Using Cohort Analysis & Enhanced ecommerce to understand users behavior February 8, 2015 - How users who made a purchase on your website behaved differently than the users who abandoned your shopping cart? Both user segments had the intention to make a purchase on your website. But one user segment chose to proceed with the checkout, the other choose to abandon your website. What you can do to reduce the […]
Understanding Active Users Report in Google Analytics February 3, 2015 - Through Active users report you can determine the number of unique users who visited your website in the last 1, 7, 14 or 30 days in the selected time period.
Using Enhanced E-Commerce segments for Remarketing in Google Analytics February 1, 2015 -   Enhanced e-commerce segments are hidden gems of enhanced ecommerce reports. If you have set up enhanced ecommerce tracking on your website then you can create and use these ecommerce segments by following the steps below: Step-1: Go to Conversions > Ecommerce > Shopping Analysis > Shopping Behavior report in your GA view: Step-2: There […]
Understanding A/B testing statistics to get REAL Lift in Conversions January 25, 2015 -   If you want to increase your chances of getting a real lift through A/B tests then you need to understand the statistics behind it. If you don’t like learning statistics then I am afraid A/B testing is not for you. Running a A/B test is actually quite easy. As long as you know what […]
One tip that will Skyrocket your Analytics Career January 8, 2015 -   I don’t use the word ‘Skyrocket’ lightly and yes this is not just a clickbait title. Though it is a clickbait title. I just admit it. The marketer inside me could not resist the temptation of using clickbait. In the next few minutes, I will prove it to you how my one tip will […]
Implementing rollup reporting in Google Analytics November 18, 2014 - Learn to setup Rollup reporting in Google Analytics which helps in understanding the overall performance of all of your websites and/or mobile apps.
Beginners guide to Google Analytics Debugging October 21, 2014 - Learn the basics of Google Analytics debugging: ga_debug.js, analytics_debug.js and _utm.gif. Get to know the various debugging tools.
6 data drill downs for improving Ecommerce Products Sales October 9, 2014 - Get to know the 6 data drill downs which can help you immensely in optimizing your marketing campaigns and eventually sales. Majority of us optimize marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in increase in product sales. I have found following […]
Advanced Conversion Funnel Analysis via PadiTrack October 5, 2014 -     Getting traffic to your website is one thing but getting it to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little to no value to the business bottomline then your cost per acquisition will remain high and […]
Enhanced Ecommerce tracking in Google Analytics – Beginners Guide September 8, 2014 - Introduction to Enhanced Ecommerce Enhanced e-commerce tracking is a complete revamp of the traditional ecommerce tracking in the sense that, it provides many more ways to collect and analyse e-commerce data. It is like an e-commerce tracking on steroids. Enhanced e-commerce provides deep insight into e-commerce engagement of your users. Difference between traditional ecommerce and enhanced ecommerce […]
Implementing Scroll Tracking via Google Tag Manager August 25, 2014 -   Scroll tracking is one of the methods of measuring how people are consuming your website contents. People who actually read your article are most likely to scroll your article page (unless you can get away with Seth godin type articles) and by measuring the percentage of scroll, you can get a good idea of […]
How to do ROI Analysis in Google Universal Analytics August 11, 2014 -     Index Requirements for ROI Analysis in Universal Analytics Introduction to Cost data Introduction to Data Set Introduction to Data Set Schema Importing cost data in Universal Analytics via Data Sets Tag all of your marketing campaigns Collect cost data. Create data set and define data set schema. Format your cost data. Upload the […]
Adjusting Bounce Rate via Google Tag Manager June 20, 2014 -   I have talked about Adjusting bounce rate in Google Analytics before, where I explained in great detail why you need to adjust your bounce rate and what are the benefits of such adjustment. What I am going to share with you today is, how you can adjust bounce rate via Google Tag Manager.   […]
Complete Guide to Direct Traffic Analysis in Google Analytics May 27, 2014 - Direct traffic is increasing day by day and if you don’t do anything about it now, then one day all you will see in your analytics reports will be direct traffic: little to no referral data, just direct traffic and your favourite ‘not provided’ keywords. I am not kidding. Every major website/browser/search engine is moving […]
Advanced Google Analytics Tracking – Introduction to DOM May 6, 2014 - Have you ever wondered how tracking is actually implemented on a website? How can you actually track downloads, form field abandonment, videos and almost anything in Google Analytics? Sure, many bloggers will tell you that they can, by providing a bunch of code like the one below: [crayon-5954c3870221c479267257/] Or something more complicated like the one […]
Phone Call Tracking and ROI calculations – Champion’s Guide April 22, 2014 -   I love phone call tracking simply because it gives me a break from the regular tracking I do through Google Analytics and other similar tools. If you have been in the field of digital marketing as long as me (almost a decade), you tend to get bit bored looking at the same metrics over and […]
10 Techniques to Migrate from Data Driven to Data Smart Marketing March 18, 2014 - In the next few minutes I will show you ten different techniques that will help you in migrating from being data driven to being data smart. I will also prove it to you how being ‘data smart’ will give you an edge over your competition. Don’t get me wrong. There is nothing wrong with being data […]
Facebook Analytics – Super Duper Guide March 3, 2014 - I recently came across a new tool called FanPageKarma. Through this tool you can do really in-depth analysis of your Facebook Fan page. I liked this tool so much that I thought it is worth writing about it. Once you understand the capabilities of this tool you will make Facebook Insight your secondary tool. It […]
Data Driven or Data blind and why I prefer being Data Smart February 19, 2014 -     “Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein Many marketers/analysts draw conclusions based on the data and tools available to them. Now how I am so sure about that? Because I often seen them saying something like:”do you have data to back up […]
The Guaranteed way to Sell Conversion Optimization to your Client February 11, 2014 -     Many people struggle with selling conversion optimization to their clients/boss. This is because they are not able to convince why ‘conversion optimization’ is worth the effort and deserve dedicated resources (time, budget, professionals etc). To be honest, no amount of words, testimonials or case studies are going to help you much in selling […]
How to find your Best E-Commerce Clients & improve bottomline February 3, 2014 - When it comes to understanding your e-commerce clients, you would need following information: #1 Geographic data of your best ecommerce clients #2 Demographic data of your best ecommerce clients #3 Psychographic data of your best ecommerce clients #4 Understanding of the behaviour of best clients #5 Understanding of, how your best clients are being acquired […]
7 Powerful methods to Improve your Business Bottomline January 7, 2014 - Many marketers believe in improving the business bottomline by focusing on the topline growth. By topline growth I mean, increasing the website traffic, increasing sales, brand mentions etc. But this is sub-optimal way of improving the business bottomline. This is because Business bottomline is more about controlling the cost than increasing traffic and sales. To […]
How to use Agile Analytics to quickly solve your Conversion problems September 16, 2013 - ‘Agile’ is the ability to move quickly and easily. In analytics, agility is ability of an analyst/analysis to adapt rapidly and cost efficiently in response to changes in the marketing environment. The aim here is to conduct a very focused analysis, quickly deliver recommendations and rapidly deploy implementation of recommendations to solve conversion problems. In […]
How to use ZMOT to increase Conversions and Sales exponentially July 15, 2013 - Zero moment of truth or ZMOT is the term coined by Google’s Jim Lecinski in 2011. ZMOT is the most powerful moment in a customer journey to purchase. This is because ZMOT shapes the consumer’s purchase decision. And if you fail to win your customers at ZMOT, you have already lost the sale. There are four moments of […]
Google Analytics Tutorial – Understanding Traffic Acquisition June 10, 2013 -     Google Analytics is a powerful tool. But just like any other tool, it is only as good as the person using it. While some people are able to gain great insight through its creative usage, others are not able to move beyond page views and sessions. In this post I am going to […]
6 Simple Steps to Create and Analyze a Marketing Strategy June 3, 2013 - I use 5W1H to create and analyze a marketing strategy, social media strategy, or just about any strategy. The 5W1H is made up of 5 ‘W’ letters and 1 ‘H’ letter of the English language. The 5 ‘W’s stand for ‘why’, ‘what’, ‘who’, ‘where’ and ‘when’. The letter ‘H’ stands for ‘how’. Why? ‘Why’ denotes […]
How to Measure and Improve the Quality of SEO Traffic through Google Analytics May 29, 2013 - They say ‘quality’ is subjective and hence can’t be measured. Well not really. In the next few minutes I will show you one powerful method to effectively measure the quality of your SEO traffic in Google Analytics. You in fact can measure the quality of any type of traffic (PPC, Affiliate, Display, Email, Social traffic etc) through […]
Making Good Marketing Decisions Despite Faulty Analytics Data May 14, 2013 - Google Analytics (GA) data is not very accurate and sometimes can lead to dangerous conclusions if you are not very careful. Don’t get me wrong, I am a big fan of Google Analytics. In fact I am four times GAIQ certified for this very reason. But at the same time I don’t want to keep you […]
Optimizing Contents for Sales and Conversions through Profit Index May 6, 2013 - One of the most important and yet not so obvious difference between a low converting website and a high converting website is the volume of profitable contents on the site. Profitable content is that content which add value to the business bottomline. You can determine such contents on your website by creating and analyzing the […]
Advanced Twitter Analysis in Google Analytics April 23, 2013 -     Imagine you can tie every twitter click, tweet and follower to sales and conversions. Well this is what I am going to do in this post. In the next few minutes I will show you, how to determine the twitter followers which send maximum conversions and orders to your website. I will tell […]
Google Analytics Mistakes that kill your Analysis & Conversions March 25, 2013 - Learn about the Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions.
Understanding the Analytics behind Google Adwords March 4, 2013 - Index #1 Introduction to Adwords Auction #10 Ad position #2 Types of bids in Adwords Auction #11 Quality Score #3 Cost Per Click (CPC) Bidding #12 Google Ad Rank Algorithm #4 Cost Per Thousand Viewable Impressions (vCPM) Bidding #13 Secret to getting highest possible return on your Adwords Investment #5 Cost Per Acquisition (CPA) Bidding #14 […]
2 Powerful Reasons you should STOP doing CRO Right NOW February 18, 2013 - One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web based business. But as odd as it may sound, CRO has always been the sub optimal way of optimizing your business performance. Many analysts are familiar […]
High Level Search Marketing Optimization in Google Analytics February 11, 2013 - Get to know the 5 data drill downs which can help you immensely in optimizing your marketing campaigns, products and eventually sales. Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in increase in sales of the products. […]
How to Become a Champion in Data Reporting February 4, 2013 - Data reporting is all about interacting with people and getting your recommendations implemented in a timely manner. What data reporting is not really about, is creating fancy charts and tables and/or stoning the innocent (the non-geeky people) with industry jargon. The life of an analyst esp. the one who works in-house is not easy…..Why? Because if there are major […]
How to Analyze and Report above AVERAGE January 28, 2013 - Nobody wants to be average and yet we all love averages. That is why our analytics reports are all jam packed with averages: In order to analyze and report above average we first need to stop being obsessed about all the metrics which are ‘average’ and take the insight they provide with a huge grain […]
Google Analytics Not Provided Keywords Analysis – Ultimate Guide January 15, 2013 - Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact of ‘not provided’ keywords on various marketing channels. We should also embrace this fact that one […]
Maths and Stats behind Web Analytics – Beginners Guide December 6, 2012 - A long time ago in a galaxy far, far away a person was questioned for his unreasonable use of stats techniques in website analysis by an authority figure. Unfortunately that person was me. Maths is not really a problem for me until it turns into sets, probability, regression, standard deviation etc or in other words […]
Complete Guide to Link Building Dashboards in Excel November 26, 2012 - Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns’ performance in order to optimize them. One way of measuring the link building performance is through keywords performance analysis in terms of rankings, traffic and conversions. Another way is through link building dashboards. I am going to […]
7 Powerful KPIs to Measure your Link Building Outreach October 30, 2012 - We all know how time consuming outreach for link building can be. We also know that time is money and majority of us charge per hour. Therefore it becomes very important that we measure our outreach efforts and reduce outreach cost. This post is all about measuring and optimizing link building outreach efforts like a […]
How to Translate Business Objectives into Measurable Goals October 23, 2012 - We all know our business objectives. For the majority of time they are increasing leads & sales and creating brand awareness. Business objectives are not really hard to figure out. What is hard to figure out is: how to achieve these business objectives within the area of our responsibility and expertise and that too in […]
SEO ROI Analysis – How to do ROI calculations for SEO October 4, 2012 -   We often talk about ROI during reporting and esp. during pitching a new client. ROI is a very important metric, even more important than sales or conversions. This is because it takes into account the cost of the investment. Common business sense dictates that If an investment doesn’t yield a positive ROI or if […]
Google Universal Analytics Data Trend Analysis – Complete Guide September 25, 2012 - Analysing data trends is an age old and powerful tactic which is used to measure the performance of marketing campaigns over time and to predict future outcomes.   We do trend analysis to get answers to questions like: 1. What are my top selling products? 2. What are my top converting keywords? 3. Which keywords I […]
Adjusting Bounce Rate in Google Analytics September 18, 2012 - Once you have determined the minimum time required to profitably engage with your visitors, you need to make some adjustment to your bounce rate.
You are doing Conversion Tracking all wrong. Here is why September 4, 2012 - The first question you may ask after reading the headline is, how it can be possible that my conversions tracking is all wrong? “Conversions always matter. If my website is getting conversions and I am tracking them then it is impacting the business bottomline. Period” Yes conversions always matter if they are ecommerce transactions. But […]
Measuring Content Marketing Success in Google Analytics August 21, 2012 - This article is in the conjunction with the article: How to measure the ROI of Content Marketing where I have outlined the definition of great contents and how this greatness can be measured in monetary terms. I would strongly suggest you to read that article first (if you have not already) to get the most […]
Measuring Keywords Performance in Google Analytics & Excel August 14, 2012 -     Keywords are an integral part of any search marketing campaign and marketers need to continuously track their performance in order to optimize the campaigns and the outcomes. I am going to present to you, two powerful and scalable ways to track the performance of hundreds and even tens of thousands of keywords via […]
How to measure the ROI of Content Marketing August 8, 2012 - What makes content great? Is it the uniqueness, informativeness, visual appeal, social shares, tons of backlinks or all of the above? If you think that the greatness of contents can’t be measured and the definition of a great content is subjective then I strongly suggest you to reconsider your views esp. if the contents you are […]
60+ Content Ideas and Development Tools you Must be Using August 3, 2012 - Following is a list of tools I have curated over the years. Through these tools you can get tons of content ideas. You can create every possible type of content from graphics, illustrations, slide show to applications and videos. Note: For a list of SEO Tools, check out the SEO Toolbox and Link  Building Toolbox […]
How to determine Monetary Value of Non ecommerce Conversions July 31, 2012 - Learn to determine the monetary Value of non e-commerce conversions.
Google Analytics Direct Traffic – Most kept Secret July 26, 2012 -   Today I am going to reveal one of the most kept secret in Google Analytics which will fundamentally change the way you look at revenue and conversions generated through direct traffic for good. What you probably don’t know is, how Google attributes conversions to Direct Traffic. Direct traffic is a SEO killer which I have said […]
Conversion Funnel Optimization through Paditrack July 24, 2012 -     To segment and test funnels I have been using a special tool called PadiTrack for the last few years.  Sorry for writing about it so late. This tool pulls the data directly from your Google Analytics account and is 100% free to use.   I rarely look into the funnel visualization reports of […]
How to analyse and report the true value of your SEO Campaign July 17, 2012 - For any organic search campaign you would be interested in knowing three aspects of the campaign: How the campaign has performed? How organic visitors have consumed your contents? How the organic campaign has helped other marketing campaigns (PPC, Email, Social, Affiliate etc) in completing conversions? I am going to outline the process I follow to determine the true […]
What Matters more: Conversion Volume or Conversion Rate – Case Study July 13, 2012 - What matters the most to a business: Conversion Volume or Conversion Rate? There are three camps involved in this debate: First camp – in the favor of giving more weight to the conversion volumes. I am from this camp. Second camp – in the favor of giving more weight to the conversion rate. Third camp […]
Here is Why Conversion Volume Optimization is better than CRO July 10, 2012 -   Conversion volume optimization (CVO) is a web analytics term coined by yours truly in 2012 which focuses on optimizing conversion volumes of a marketing channel rather than the conversion rates. While the rest of the world is busy in optimizing conversion rates (which you can’t optimize anyways), I am more focused on optimizing conversion […]
Exploring Google Analytics Pivot Tables July 4, 2012 - Pivot tables are hidden gems in Google Analytics reports. They are extremely powerful data summarization tools and are commonly used in spreadsheet programs like Microsoft Excel. Through pivot tables you can quickly summarize data in desired format and detect data trends that you can’t determine otherwise. Even being so powerful, they are not the default […]
Analyzing and Reporting Conversion Rate in Google Analytics June 26, 2012 - The goal conversion rate of a website is 61.99%. Ok good. But what insight you can get from it and what action you can take? The short and sweet answer is ‘nothing much’. “Google Analytics add the conversion rate of each individual Goal and then report the sum as the overall conversion rate of the website. “ So […]
8 Google Analytics Conversions Segments You Must Use June 22, 2012 - Of late on LinkedIn I was asked this question “How I can measure the influence of PPC on organic search in Google Analytics?” I think it is an excellent question and I am sure every marketer would like to know the answer to this question and much more like ‘how I can determine the influence of […]
Beginners Guide to Attribution Modelling in Google Adwords June 19, 2012 - Learn all about attribution modelling in Google Adwords and determine the most effective keywords, ad groups and campaigns for investment.
Link building outreach – Follow these 7 golden rules before you Ask June 1, 2012 -     Acquiring links is not easy and it becomes even harder when you don’t know the person you are asking from.  In link building majority of time we ask strangers to help us. And I think this is the main reason of poor conversions /responses we get when we outreach for links.  Strangers generally […]
4 Divine Rules for link building outreach May 29, 2012 -     My heading may sound a bit of overstatement but once you will go through this post, you will understand that why these rules are so important if you wish to achieve high success rate in your link building outreach and life in general.   Rule-1: Understand People or die trying it The ability […]
Google Analytics Cross Domain Tracking (ga.js) May 23, 2012 - Learn all about cross domain tracking in classic Google Analytics (ga.js). Track across primary multiple domains, sub domains, top level domains.
How to allocate Budgets in Multi Channel Marketing May 17, 2012 - A data driven marketer has to face lot of questions and challenges while allocating marketing budgets. Some of the most common challenges are: Can I double the sales just by doubling my marketing budget? Why I see a decline in the conversion rate and increase in cost per acquisition when I rapidly invest huge amount […]
Is your conversion Rate Statistically Significant? May 15, 2012 -   Majority of us take marketing decisions on the basis of conversion rate. There is an industry trend to invest more in the marketing channel which has higher conversion rate. But sometimes such thinking can backfire and it can backfire really badly. What if the marketing channel with higher conversion rate is actually performing poorly […]
What You Should Know about Historical Data in Web Analytics April 22, 2012 - Historical data in web analytics is important because it help in optimizing marketing campaigns but when interpreted incorrectly can result in monetary loss.
Calculating True Conversion Rate in Google Analytics April 16, 2012 - Whenever I get a new account the first thing that I do is dramatically improve the conversion rate of the website along with campaign performance, users’ engagement and content consumption. You may say, “We all do that eventually”. But there is a difference. I do it a bit faster….say within few minutes and that too […]
Microsoft Excel for Web Analytics and Big Data March 22, 2012 - No one has time to spend ages mining for Excel answers from mountains of text to quickly find and fix Analytics issues. These issues can be something like: Finding and removing duplicate URLs Extracting domain names from the URLs Converting upper case URLs into lower case URLs Scraping on-page elements like title tags, meta description […]
Selecting the Best Attribution Model for Inbound Marketing March 9, 2012 - Learn to select the best Attribution Model for Inbound Marketing. Learn about the various issues with Google Analytics attribution models.
4 Simple Tricks to Get Anything Done in SEO March 6, 2012 -     All businesses small or big understand the language of £££ and profit more than anything else. So if you tell them how your strategy/suggestion is going to help them in generating revenue, they will listen. But if you tell them how your strategy will help them in their SEO, they may listen.  Getting […]
Automating and Scaling Keyword Research through SEMRush March 1, 2012 - Today I would like to introduce you to a keyword tool which is truly a gem for any SEO and keyword junkie. Meet SEMRush. The kind of tasks it can perform in keyword research and competitive analysis is truly outstanding and I am just plain lucky to find this tool. Within a few minutes of […]
SEO Generalist or Specialist – Which is better? February 27, 2012 -     Last week i read the post: The New SEO Process (Quit Being Kanye).  This post reminded me of the old post by Rand: The Responsibilities of SEO Have Been Upgraded.  Both of the posts talk about how different elements of inbound marketing impact SEO and the new roles of SEOs. These are great posts no […]
Beginners Guide to Coding for SEO & Web Analytics February 22, 2012 - We all have made promises to learn to code. Some of you may have kept those promises while others haven’t. If you have already started learning to code then ‘Cheers’. I have tips for you which will make you a better coder. If you have not started coding yet then here is your chance to […]
How to use Web Analytics 2.0 to improve your conversions February 6, 2012 - You all have probably heard of web analytics 2.0 at some point in your life and thought what it is all about and how it can help me. In case you don’t know, Web Analytics 2.0 is a term coined by world famous Analytics Guru ‘Avinash Kaushik’ in 2007 when his articles used to be short […]
Link Building Tool Box – Productivity on Steroids January 25, 2012 - Only after compiling this mega list did I realize how many tools I use on daily/weekly basis just for link building.  I have mainly listed those tools which I use often and which are free to use. I keep adding/removing tools as I find better alternatives. If you think a tool is worth listing then […]
Ultimate Data Visualization Guide for Analysis of SEO Campaigns January 12, 2012 - In an ideal world of analytics there will be no tables and mountain of text, just charts and graphs through which you can visualize patterns and trends in data and take decisions which are beneficial both for your company and clients. This post is an attempt to get one step closer to achieve this ultimate […]
12 Link Building Tips for 2013 December 23, 2011 -   ‘Time‘ is such an important factor in the Link building process, yet many SEOs fail to take it into account while talking about link building tactics. Build relationships with linking partners, develop kick ass contents, become a thought leader in your field and you shall get links. Yes true but when. There is no definite […]
How to create your own Backlink Auditing Tool December 13, 2011 -   If you analyse the performance of SEO Campaigns then this tool is going to help you a lot. It is a tool designed to automatically segment the back link profile of any website into following types of links: 1. Articles links – These are mainly the back links from article directories. 2. Blog links – […]
Link Building through Blog Themes Sponsorship – Complete Guide November 11, 2011 - Sponsoring a WordPress/ blogger theme (template) if done right can become a powerful link building tool, a tool which can automatically keep building links for you for the foreseeable future. This type of one time investment can fetch you hundreds and even thousands of back links from large number of unique root domains provided you […]
Learn to Automate Event Tracking in Google Analytics October 21, 2011 -     Do you like automation? I do. It speeds up my work. In the next few minutes I will teach you how to automatically track File Downloads, Email clicks and External links across a website of any size with very little work from you or your developer and that too FREE of cost.  But first, […]
Data Scraping Guide for SEO and Analytics October 7, 2011 - Web scraping or web data scraping is a technique used to extract data from web documents like HTML and XML files. Data scraping can help you a lot in competitive analysis as well as pulling out data from your client’s website like extracting the titles, keywords and content categories. You can quickly get an idea of […]
Title Tags Best Practices September 30, 2011 -   Let me tell you one little secret. Google can and is making changes to your title tag to make it relevant to the search query. Not always but can quite often. For e.g. Search Query – seo tools seomoz Page URL– https://www.seomoz.org/seo-toolbar Title – SEO Toolbar for Firefox & Chrome | Download the Free […]
Top 10 KPIs for SEO September 19, 2011 - Have you ever wondered which are the most important internal KPIs you should be tracking for SEO and any other online marketing campaign?
10 golden rules to manage your PPC Campaigns August 13, 2011 -     #1. Never run PPC campaigns without a “great” understanding of your client’s business & goals Nothing can be more damaging to your PPC optimization than this. Make sure that you fully understand the client’s business, products/services and the target audience. Because if you don’t, you will target wrong keywords, you will create ad […]
Your SEO strategy is incomplete without PPC July 19, 2011 -     Google has begun working to encrypt all searches, even for those users who are not logged into Google. Which means little to no keyword data for you unless off course you use PPC. You can get away without coding. But you can’t get away without PPC anymore. Your SEO strategy is incomplete without PPC […]
How To Do Keyword Research for SEO on a large scale January 12, 2011 -     Enterprise SEO is different from a regular seo in a way that every step you follow in your seo process is scalable and is largely automated to reduce the turnaround time (time required to do seo and produce results) of a seo project.   By the time you will end up reading this post, […]
Tracking Long Tail Keywords through Google Universal Analytics December 12, 2010 - Many SEOs agree that there is power in the long tail. There are also several solid stats to back up this claim. Recently I was asked the following question on LinkedIn and I think the same question bothers you too: There may be millions of ‘rare’ search terms in the tail, but the important things to […]
12 SEO Myths and Facts You Must Know December 5, 2010 - Whether you are an in-house seo or an agency, if you don’t have strong proofs/examples to back up your suggestions then you will have a hard time getting them implemented.  This means your 80 pages long seo audit report can end up gathering dust in some file cabinet in a remote area of your client’s […]
Practical Tips to develop user engagement for e-commerce website November 15, 2010 - User engagement is very important for e-commerce websites. User engagement leads to repeated visits  >>>>>> Repeated visits leads to brand retention >>>>>> Brand Retention leads to brand loyalty >>>>>> Brand loyalty leads to more sales, leads & high Customer Life Time Value … £££££££ Examples are better than words. Check out the analytics report of an e-commerce website which […]
6 Cool Link Building Tips for an E-Commerce Website October 26, 2010 -  Getting links for an e-commerce site is a SEO nightmare. Nobody wants to link to a page that sells products. But what if your product page is much more than a simple product page. Following are some practical tips to help you in your link building: 1. Make a really cool website Make your e-commerce […]
10 Powerful Tips to Leverage Content Theft October 19, 2010 -     Content theft has been a real pain in the butt for webmasters/bloggers for as long as the web has existed. There is no full proof way to stop content theft and it can even become detrimental for the original source when it get outranked or filtered from google for its own contents. So […]
Image Optimization Tips that will help you tons October 15, 2010 -   Make all of your images load faster 1. Since site speed is now a ranking factor, it is also going to help you in your overall site ranking. Select the right image file format. Don’t use GIF file format unless your image is an animation. Use PNG file format instead. This is because size […]
Google Analytics Rank Tracker October 4, 2010 -     Last week Mike Pantoliano (mikecp) of distilled wrote a post How to Turn Google Analytics Into Your Own Rank Tracker Using Custom Variables on the seomoz blog. This post is certainly not for the average Joe in analytics. Besides the basic knowledge of coding, you must know how to customize your Google Analytics […]
Why you get ripped off over and over again by a SEO September 29, 2010 -   While you are reading this article, there is someone, somewhere getting ripped off by some dodgy/dishonest SEO professional/agency. If you as a SEO professional, think why so many dodgy SEOs take away your business then this article is for you. If you as a webmaster/business owner wonder, why I get ripped off over and over again, […]
Users Engagement Strategy – Basic Courtesy September 11, 2010 -     Basic courtesy goes a long way and there is no denying of this fact. Showing courtesy starts with your first interaction with the client. Following are few tips to keep in mind: Be very polite while answering to your prospect’s query. If you are using a text messenger, then write complete sentences while […]
10000 Search Engine Queries for your Link Building Campaign August 10, 2010 -   Here I present to you, the most exhaustive list of beginners and advanced search engine queries which can help you greatly in finding potential linking partners. You can also use CTRL F + ‘Search Term’ to find what you are looking for. Search Queries Menu #1 Find industry resources #14 Find Higher Education institutions #2 […]
Pocket Guide to do it yourself Usability Testing July 30, 2010 - Usability testing is a technique which is used to evaluate website usability i.e. how easy it is for the visitors to use your website. This technique should not be confused with website accessibility which measures how much accessible your website is to search engine crawlers like googlebot. This technique should also not be confused with […]
AIDA Communication Model and Conversions July 14, 2010 - AIDA communication model is generally used to write sales copy. But it can also be used to optimize a website so that it works for your business. Through this model you can determine up to which extent your website is user friendly. In AIDA: Get attention of your visitors as soon as they land on […]
Open Graph Protocol for Facebook explained with examples July 2, 2010 - What is Open Graph Protocol and why you need it? Learn to implement Open Graph Protocol for Facebook on your website. Open Graph Protocol Meta Tags.
Smart SEO Formulas July 1, 2010 -     1. Keyword CTR (Click through Rate) = No. of times your ad/search engine listing is clicked/ No. of times your keyword is searched. For e.g. Let say your search listing on Google was clicked 2 times when the keyword ‘event management courses’ was searched 48 times. So CTR of the keyword ‘Event Management […]
Anti Defamation Clause – Protect your Reputation June 10, 2010 -     Disclaimer: I am not a lawyer. My post should not be considered as a substitute for legal advice. Use your own discretion. Recently i have added a new clause to my service contract. The clause to protect myself from ‘libel’ and ‘slander’. libel is defamation done through written words and ‘slander’ is defamation […]
How to Create RSS Feeds May 22, 2010 -   What is RSS? You may have been hearing about RSS for ages. But can you define it. RSS stands for ‘Really Simple Syndication’. It is a XML based data format which is used to syndicate (i.e. contribute) the contents of a web page esp. dynamic web page. Well if this is RSS, then What […]
ROI, Conversions and You May 16, 2010 - Clients often talk about ROI and conversions. SEOs also talk about them to fetch projects and entice clients. But there is a difference between how the two groups look at ROI. For clients ROI means ‘dollar returns’, for SEO it means quality and volume of traffic. Some SEOs up sell themselves by promising ROI in […]
htaccess Tips and Tricks May 15, 2010 - How to apply 301 from one file to another file Step 1: Add following code in your .htaccess file: Options +FollowSymLinks RewriteEngine on Redirect 301  /file1.html   https://www.mywebsite.com/file2.html The above code will permanently redirect file1.html to file2.html. So whenever a search engine or a visitor will look for file1.html, he will automatically be redirected to file2.html. […]
Copyright, Patent & Trademark – 20 Things you must know April 28, 2010 -     1. What does Copyright Protect? Copyright protects: Literary work (like article, essay, book, poem etc) Dramatic work (like drama, play, movie, TV serial etc). Musical work (like songs, lyrics etc) Artistic work (like painting , drawing, diagram, computer software etc.)   2. What Copyright doesn’t protect? It doesn’t protect: Ideas, Facts, methods of […]
How to develop relationship with potential linking partners April 23, 2010 -     This post in in conjunction with my post Link Building Pyramid – Hierarchy of Link Building Needsand the other post on seochat: How to find Authority Sites and get links from them. I strongly suggest you to read them for better understanding of my following post.   In link building PR (public relations) […]
CAN SPAM Act – E-Mail Marketing the Inside Story April 8, 2010 -   1. Spam is Spam. I would like to clear the definition of spam here. Any unsolicited commercial message is a spam. Even if you send such messages to your friends, family members or subscribers, you are spamming them. They don’t report you or opt-out because of the special relationship they share with you. Some […]
How Search Engines Work? April 1, 2010 -     It is assumed that search engines start their crawl from seed sites. These are those websites which are manually identified to be most authoritative and trusted like yahoo.com, Microsoft.com, adobe.com etc.  Search engines follow the links on these sites to find other web documents (web pages, images, videos, word documents, PDF files etc) […]
How to Optimize for Local Search March 22, 2010 - This blog post is an attempt to rank high both in Google Local Business Listing (LBL) and regular web results. For LBL listing first register your website with Google Local business listing, Yahoo Local business Listing and Bing Places for Business listing. I have used Google as an example because it has more than 80% […]
Value of a back link – deep analysis March 9, 2010 -     Before you decide to get a link from a site, evaluate the value of the linking page and the linking site. I have found 10 factors which can help. If you know of any other factors, then please share it in the comment section below. Here are my 10 factors: Page Rank of […]
Sample SEO Contract Template February 28, 2010 - This article is in conjunction with SEO Contract Guide for Smarter SEOs, How to write a SEO Contract?and Disclaimers that can give you nine lives as a SEO. I would strongly suggest you to read the aforesaid articles before you can really appreciate the greatness of the blog post below 😉 Before I start, let me […]
Link Building Pyramid – Hierarchy of Link Building Needs February 22, 2010 -   “Link Worthy Contents is the last thing you need to get links “ As a seo we all know how hard it is to get quality links for our sites. Link acquisition becomes even more difficult when we don’t follow any formalized process. This blog post is an attempt to develop that formalized process […]
How to Charge for managing SEO Campaigns February 15, 2010 -     How much you should charge from your client once you have interviewed him and understood his advertising objectives and other requirements? Your SEO campaign pricing can depend upon the following factors: #1 Competitiveness of the client’s Industry #2 Current Ranking potential of the client’s site. #3 Size and complexity of the Client’s website. […]
Link Building through Guest Blogging February 8, 2010 - Guest blogging is one of the best way to get relevant back links with the desired anchor text.  It also helps in getting traffic, subscribers and building authority in your industry. The first step in guest blogging is to find the blogs which accept guest posts. Following are few advanced search operators which can help […]
SEO Services Contract – 9 life saving Disclaimers for SEOs February 5, 2010 -     Following are the key points which you must highlight while contracting with your clients. Even if they are already mentioned some where in your contract, you must reinforce them verbally to save yourself from lot of future disagreement, conflicts, unrealistic expectations and other troubles: Disclaimer-1: SEO is not a one time activity like […]
SEO Service Contract – Learn to write it. February 3, 2010 -     If you are a SEO company/consultant then it is important that you safeguard your interest by entering into a legally binding agreement (also known as contract) with your client. Following are some important tips to consider when you and your lawyer sit to write a contract: 1. Details of the parties entering into […]
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