A Google Analytics 4 property comes with only one reporting view. So whenever you change one of the settings of your GA4 property, you permanently change the way the data is collected, processed and reported in your reporting view.
Following are the various methods through which you can change the settings of your GA4 property:
Every change you make to your GA4 property setting(s) has the potential to permanently inflate/skew your current analytics data
A typical website updates all the time. Likewise, we launch and pause marketing campaigns all the time.
All of these changes force us to change the settings of our GA4 property from time to time. But whenever we change GA4 property settings, we risk inflating/skewing our analytics data.
Let us suppose you applied a new data filter to your GA4 property in order to exclude internal traffic from GA4 reports. Now if this data filter is not set up correctly, you will have to make changes to it.
But while you are making changes to your data filter, you are also unknowingly skewing your analytics data in the background.
So you need to create a separate GA4 property just for testing purposes. We can call this property a GA4 test property.
A test property is just like any other GA4 property. You create a test property in the same way, you create any other GA4 property:
Follow the steps below to create a new GA4 test property:
Step-1: Navigate to your existing GA4 property and then click on the ‘Admin’ button:
Step-2: Click on the ‘Create Property’ button:
Step-3: Give your new property a name (use the words ‘GA4 test property’ somewhere):
Step-4: Select your reporting time zone and currency and then click on the ‘Next’ button:
Step-5: Supply your business information (like industry category, business Size, how do you intend to use Google Analytics with your business?) and then click on the ‘Create‘ button at the bottom:
Step-6: Click on the ‘Web’ data stream:
Step-7: Enter your website URL and stream name and then click on the ‘Create stream‘ button:
Step-8: Copy the measurement ID by clicking on the copy button. We are going to use this measurement ID later while deploying the GA4 tag via GTM:
Step-9: Navigate to your Google Tag Manager account and then click on the ‘New Tag’ button:
Step-10: Name your new tag ‘GA4- Test Property’:
Step-11: Click on ‘Choose a tag type’:
Step-12: Click on the tag named ‘Google Analytics: GA4 Configuration‘:
Step-13: Enter your measurement ID in the ‘Measurement ID’ text box:
Step-14: Click on the ‘Choose a trigger’ button:
Step-15: Click on the ‘All Pages’ trigger:
Step-16: Click on the ‘Save’ button to save your new tag:
Frequently Asked Questions about Using the GA4 test property
What is a Google Analytics 4 (GA4) test property?
A Google Analytics 4 property comes with only one reporting view. So whenever you change one of the settings of your GA4 property, you permanently change the way the data is collected, processed, and reported in your reporting view. Let us suppose you applied a new data filter to your GA4 property to exclude internal traffic from GA4 reports. Now if this data filter is not set up correctly, you will have to make changes to it. But while you are making changes to your data filter, you are also unknowingly skewing your analytics data in the background. So, you need to create a separate GA4 property just for testing purposes. We can call this property a GA4 test property
What are the differences between Google Universal Analytics and Google Analytics 4 (GA4)?
The main difference between Universal Analytics and GA4 is the measurement model. Universal Analytics uses a measurement model based on pageviews and sessions including different events. In the case of GA4, it uses a measurement model which is based on events and parameters. So, any interaction in GA4 will be considered as an event even though it’s a pageview.
What are the advantages of using the GA4 property over Universal Analytics properties?
Following are the key advantages of using the GA4 property: 1. GA4 property provides more robust cross-device and cross-platform tracking. 2. GA4 provides much more accurate reporting on unique users across platforms. 3. GA4 provides advanced analysis reports (which were earlier available only to GA 360 users). 4. GA4 provides a free connection to the Big Query. 5. There are no limits on the volume of data you can send to a GA4 property. 6. GA4 allows automatic tracking for certain types of events (like scroll tracking, video tracking, exit tracking, site search tracking, etc). To learn more about the GA4 advantages, check out the article: Key Benefits of Using Google Analytics 4 (GA4)
Other articles related to GA4 (Google Analytics 4)
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