Using Google Analytics Measurement Protocol Hit Builder

This article is related to measurement protocol in Google Analytics.

If you are brand new to measurement protocol, then read this article first: Understanding Google Analytics measurement protocol.

In this article, I will show you, how to use the measurement protocol hit builder to create and validate payload data.

The best and easiest way to create and test payload data is by using the measurement protocol hit builder tool.

By using the hit builder tool, you can skip encoding the URLs and other type of data.

You probability of creating a valid payload data will be very high, if you use the hit builder tool.

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Follow the steps below to create and validate payload data for sending pageview data to Google Analytics via the measurement protocol:

Step-1: Navigate to measurement protocol hit builder tool: https://ga-dev-tools.appspot.com/hit-builder/

Step-2: Click on the ‘click here to authorize’ button:

click here to authorize

Step-3: Sign in with your Google account. Once you signed in, you can technically use the hit builder tool.

Step-4: Click on the ‘Add parameter’ button and add various hit parameters:

hit-parameter-details

Step-5: Scroll up (within the hit builder tool) and then click on the ‘Validate hit’ button:

valid-hit

You should now see the ‘Hit is Valid’ message:

hit-is-valid

Note: If the hit is not valid, then you won’t be able to send it to Google Analytics.

Step-6: Click on the ‘Send hit to Google Analytics’ button (shown above) and then check the GA Real time report, to see the pageview hit you sent via the measurement protocol:

testing-page-tracking

If you have created payload data outside of the hit builder tool, you can also validate that payload via the hit builder.

Just copy-paste the payload data you want to validate in the ‘Hit payload’ text box and then click on the ‘Validate Hit’ button:

copy-paste-payload

 

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Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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