Tracking Long Tail Keywords through Google Analytics

Many SEOs agree that there is power in the long tail.

There are also several solid stats to back up this claim.

Recently I was asked the following question on LinkedIn and I think the same question bothers you too:

There may be millions of ‘rare’ search terms in the tail, but the important things to ask are how much of the traffic they generate is relevant to a particular business and is there enough ROI to make it worth spending to chase those searches

Ivor Morgan(Head of Sales & Marketing at Morpheus Limited, UK)

You may have been waiting for reports like the one below for a long long time:

tracking long tail keywords

It is not very hard to conclude that majority of one word keyword phrases are brand terms.

It is also evident from the report that two words keywords phrases are driving more traffic, conversions and revenue for this website.

You can even go ahead and calculate the impact of 4 words, 5 words, 6 words (or even more) keyword phrases on website traffic:

tracking long tail keywords 3

Such type of insight becomes even more useful in case of PPC campaigns where you have to pay for each keyword:

tracking long tail keywords 2

This is a real life example of the power of tracking long tail keywords.

Now the question that arises is, how I generated these reports?

First of all, your Google Analytics property must not be suffering from not provided keywords issues.

Not provided keyword is a keyword without ‘keyword referral data’.

not-provided-keywords

In order to reveal not provided keywords in your Google Account, you need to use a tool like ‘Keyword Hero’.

Without using such tool, you can not truly benefit from the power of tracking long tail keywords as there will be no long tail keywords data to analyze.

Now if you already have enough long tail keywords data in your GA view then follow the steps below:

Step-1: Navigate to ‘All Traffic > Channels’ report and then click on the ‘Organic Search’ link under the ‘Default Channel Grouping’ column:

Step-2: Create and apply following new custom segment:

I created ten similar advanced segments using regular expressions.

Use following regular expressions to create such segments:

^[^\.\s\-]+([\.\s\-]+[^\.\s\-]+){0}$ =>Filter 1 word keyword phrase
^[^\.\s\-]+([\.\s\-]+[^\.\s\-]+){1}$ =>Filter 2 words keyword phrase
^[^\.\s\-]+([\.\s\-]+[^\.\s\-]+){2}$ =>Filter 3 words keyword phrase
^[^\.\s\-]+([\.\s\-]+[^\.\s\-]+){3}$ =>Filter 4 words keyword phrase
^[^\.\s\-]+([\.\s\-]+[^\.\s\-]+){4}$ =>Filter 5 words keyword phrase
^[^\.\s\-]+([\.\s\-]+[^\.\s\-]+){5}$ => Filter 6 words keyword phrase

^[^\.\s\-]+([\.\s\-]+[^\.\s\-]+){6}$ => Filter 7 words keyword phrase
^[^\.\s\-]+([\.\s\-]+[^\.\s\-]+){7}$ => Filter 8 words keyword phrase
^[^\.\s\-]+([\.\s\-]+[^\.\s\-]+){8}$ => Filter 9 words keyword phrase
^[^\.\s\-]+([\.\s\-]+[^\.\s\-]+){9}$ =>Filter 10 words keyword phrase

^\s*[^\s]+(\s+[^\s]+){3,}\s*$ => Filter 3+ Words Keyword phrases

Once you have created these custom segments, apply them one by one to your Google analytics report.

 

How to use Digital Analytics to generate floods of new sales and customers for your business

(Even if you are completely new to Digital Analytics)

Here’s What We’re Going To Cover…

#1 - The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales. 

#2 - Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics. 

#3 - The number 1 reason why conversion optimization is not working for your business. 

#4 - How to advertise on any marketing platform for FREE with an unlimited budget.

 

Register for free training

 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

error: Alert: Content is protected !!