Understanding Automated Insights in Google Analytics 4 (GA4)

Last Updated: September 9, 2022

What is Automated Insights in Google Analytics 4?

Automated insights in Google Analytics 4 are generated automatically using a machine learning algorithm and are available by default in a GA4 reporting view. These insights are generated whenever GA4 detects unusual changes, like a sudden spike or dip in any particular data trend.

The automated insights in GA4 are just like the analytics intelligence feature available in Universal Analytics reporting views.

How to use automated insights in GA4?

Follow the steps below to use automated insights in GA4:

Step 1: Log in to your Google Analytics 4 account. Click on ‘Report Snapshot’ in the reporting menu.

Automated Insights in Google Analytics 4 (GA4)

As you can see from the above image, insight cards are by default available.

Step 2: You can click on any of the insights available in the list to know more details.

Automated Insights in Google Analytics 4 (GA4)

Step 3: An overlay will appear on the right-hand side like below providing you with more details on the selected card.

selected insight

Step 4: If you want to see all insight cards available you can simply click on the ‘View All Insights’ option.

View all insights

Once you click on ‘View all insights’ you will see an overlay that will appear like the below image, providing you with all the insight cards like below. You also get an option to manage and create a custom insight card and we will talk about that later in this article.

all insights

Step 5: You can select any of the insight cards to check in more details.

selsect one insight

An overlay will appear on the right-hand side giving you more details as below.

insight in overlay

Step 6: If you want to share this insight, you can click on the three vertical dots available as below and a small pop-up will open as ‘Share’.

share insight

Step 7: Click on the ‘Share’ option available and you will get two options to share it as ‘Share Link’ and ‘Download File’.

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If you click on ‘Share Link’ A link will be generated as below. You can copy this link and share it with your team.

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If you click on ‘Download File’ you get an option to download the insight card as PDF, PNG Image, and as CSV(Comma Separated Value in Excel) file.

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Step 8: Another way to use automated (default) insights is via the small ‘Insight’ icon available at the top right corner of the analytics console.

another way to get insight

Once you click on the ‘Insights’ icon, an overlay will appear on the right-hand side like below, with multiple drop-downs.

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Step 9: You can click on any of the drop-down to see multiple options available.

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This will expand the selected drop-down providing you with options to deep dive into more detail.

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Step 10: Click on any of the options to deep dive.

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You will get more details, as below.

MOM insight

Step 11: If any time you want to go back to the previous menu, you can click on ‘Suggested Questions’.

Suggested question

This will take you to the previous menu where you can select different options.

Ask a question

Step 12: The third method to access the insight is via using a search bar.

Search bar

Step 13: If you click on the search bar you get an option to select the insight from the pop-up under ‘Ask analytics intelligence’.

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Step 14: You can click on any of the options (questions) to deep dive into more details.

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An overlay will appear on the right-hand side providing you details of the selected card as below.

top platform

Step 15: You can also search your query in the search bar to explore different insights and GA4 will provide you suggestions as below. For example, let’s type ‘device category’ in the search bar.

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As you can see from the above image, ‘Top Device Category by Users’ is an available insight card. You can click on the insight card and it will populate the details on the right-hand side as below.

top device catgory

Up until this point, we have seen the automated default insights available in GA4.

GA4 also provides a different type of Insight called the ‘Custom Insight’.

If you want to learn more about the custom insight then check out this article: How to create custom insights in Google Analytics 4 (GA4)

#1 Google Analytics 4 Intro

  1. What is GA4 (Google Analytics 4) – The Apps + Web Property?
  2. Key Benefits of Using Google Analytics 4 (GA4)
  3. Setup GA4 – Upgrade to GA4 – Implementation Guide
  4. Google Analytics 4 (GA4) vs Universal Analytics – What is the Difference?
  5. GA4 vs GA4 360 – Pricing, Limits, Billing and More
  6. Google Analytics 4 Training & Tutorial with FREE GA4 ebook

#2 Google Analytics 4 Property

  1. Google Analytics Account Hierarchy (Structure Explained)
  2. Understanding Google Analytics Measurement ID (GA4)
  3. Google Signals GA4 – See Demographics (Gender, Age) in Google Analytics 4
  4. Using the GA4 (Google Analytics 4) Test Property
  5. Google Analytics 4 Sub Properties Tutorial
  6. Roll up Property in Google Analytics 4 (GA4) – Tutorial

#3 Google Analytics 4 Integrations

  1. How to connect GA4 (Google Analytics 4) with Google Data Studio
  2. How to link GA4 (Google Analytics 4) with Google Ads
  3. How to link Google Search Console to Google Analytics 4 (GA4)
  4. How to Install Google Analytics 4 on Shopify
  5. GA4 Firebase Integration – Correctly Add App Data Streams to GA4 Property

#4 Google Analytics 4 Events

  1. GA4 (Google Analytics 4) Event Tracking Setup Tutorial
  2. Understanding Event Parameters in Google Analytics 4 (GA4)
  3. Recommended Events in Google Analytics 4 (GA4)
  4. Enhanced Measurement Events in Google Analytics 4 (GA4)
  5. Automatically Collected Events in Google Analytics 4 (GA4)
  6. How to Set Up GA4 Custom Events via Google Tag Manager
  7. Events Report in Google Analytics 4 (GA4)
  8. How to Rename Events in Google Analytics 4 (GA4)
  9. How to Use Google Analytics 4 Event Builder

#5 Google Analytics 4 Conversions

  1. Google Analytics 4 Conversion Tracking Guide – GA4 Goals
  2. How to Import Conversions from GA4 Property to Your Google Ads account
  3. GA4 Conversion Rate – How to find it and use it

#6 Google Analytics 4 Dimensions

  1. GA4 (Google Analytics 4) Dimensions Tutorial
  2. GA4 (Google Analytics 4) Custom Dimensions Tutorial
  3. GA4 User Properties (User Scoped Custom Dimensions) – Tutorial
  4. Event Scoped Custom Dimensions in GA4 – Tutorial

#7 Google Analytics 4 Metrics

  1. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook
  2. GA4 (Google Analytics 4) Custom Metrics Tutorial
  3. What are Predictive Metrics in Google Analytics 4 (GA4)

#8 Google Analytics 4 Ecommerce

  1. GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

#9 Google Analytics 4 Specialized Tracking

  1. GA4 (Google Analytics 4) Enhanced Measurement Tracking Tutorial
  2. Cross Domain Tracking in GA4 (Google Analytics 4) Setup Guide
  3. GA4 Site Search – Tracking Site Search in Google Analytics 4
  4. GA4 (Google Analytics 4) Scroll Tracking Tutorial
  5. Self-referral Google Analytics 4 – Referral exclusion GA4
  6. GA4 (Google Analytics 4) Data Import Tutorial
  7. Google Analytics 4 Content Grouping – Create Content Groups in GA4
  8. How to Track Single Page Apps in Google Analytics 4 (GA4)
  9. utm_source, utm_medium, utm_campaign Parameters – GA4 (Google Analytics 4)

#10 Google Analytics 4 filters

  1. GA4 filters – Understanding Data Filters in Google Analytics 4
  2. How to Create and Test Filters in Google Analytics 4 (GA4)?
  3. Exclude Internal Traffic in GA4 (Google Analytics 4) via IP Filter

#11 Google Analytics 4 Explorations

  1. Free Form Report in GA4 (Google Analytics 4) – Exploration Report
  2. How to Use the User Lifetime Report in Google Analytics 4 (GA4)
  3. How to Use Path Exploration Report in GA4 (Google Analytics 4) – Path Analysis
  4. How to Use Segment Overlap Report in Google Analytics 4 (GA4)
  5. How to Use the Funnel Exploration Report in GA4 (Google Analytics 4) – Funnel Analysis
  6. Cohort Exploration Report in Google Analytics 4 (GA4)
  7. How to Create Landing Pages Report in GA4 (Google Analytics 4)
  8. How to Create Google Ads report in GA4 (Google Analytics 4)
  9. How to Segment GA4 Data by Data Stream
  10. Organic Search Traffic Analysis in GA4 – Complete Guide

#12 Google Analytics 4 Advanced

  1. Understanding Google Analytics 4 Sessions
  2. GA4 (Google Analytics 4) Measurement Protocol Tutorial
  3. How to Build Comparisons (Advanced Segments) in Google Analytics 4 (GA4)
  4. Understanding Automated Insights in Google Analytics 4 (GA4)
  5. Understanding Channel Groupings in Google Analytics 4 (GA4)
  6. Understanding Data Sampling in Google Analytics 4 (GA4)

#13 Google Analytics 4 Reports

  1. How to Create Custom Insights in Google Analytics 4 (GA4)
  2. How to Use Debug View Report in Google Analytics 4 (GA4)

#14 Google Analytics 4 Attribution

  1. Guide to Attribution Models in GA4 (Google Analytics 4)
  2. How to Change Attribution Models in GA4 (Google Analytics 4)?
  3. GA4 (Google Analytics 4) Conversion Paths Report in Attribution
  4. GA4 (Google Analytics 4) Model Comparison Report in Attribution
  5. Advertising Snapshot in GA4 (Google Analytics 4) Attribution
  6. GA4 Attribution Modelling Tutorial

#15 Google Analytics 4 Audiences

  1. GA4 Audiences – Creating Custom Audience in Google Analytics 4
  2. How to Create a Remarketing Audience in Google Analytics 4 (GA4)
  3. Understanding Audience Triggers in Google Analytics 4 (GA4)
  4. Google Analytics 4 (GA4) Predictive Audiences – Tutorial

#16 Google Analytics 4 BigQuery

  1. GA4 BigQuery – Connect Google Analytics 4 with BigQuery
  2. BigQuery GA4 Schema – Send Custom GA4 Data to BigQuery
  3. How to Backfill GA4 Data in BigQuery
  4. How to Connect and Export Data from GA

Frequently asked questions about Understanding Automated insights in Google Analytics 4

What are automated insights in Google Analytics 4?

Automated insights in Google Analytics 4 are generated automatically using a machine learning algorithm and are available by default in a GA4 reporting view. These insights are generated whenever GA4 detects unusual changes, like a sudden spike or dip in any particular data trend.

What are custom insights in Google Analytics 4?

You can also create custom insights in GA4. Every business has its own set of KPIs (key performance indicators) and you can put your own conditions to detect sudden changes in your business KPI’s.

Once the conditions are met, your custom insight will be available on the insight dashboard. You also have the option to email the insights as a custom email alert whenever there is a sudden change in the data. GA4 allows you to create up to 50 custom insights per property.

How can I share automated insights in Google Analytics 4?

If you want to share this insight, you can click on the three vertical dots available beside the insight title and a small pop-up will open as ‘Share’.

Click on the ‘Share’ option available and you will get two options to share it as ‘Share Link’ and ‘Download File’.
If you click on ‘Share Link’ A link will be generated as below. You can copy this link and share it with your team.

If you click on ‘Download File’ you get an option to download the insight card as PDF, PNG Image, and as CSV(Comma Separated Value in Excel) file.

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