Google Analytics Access And Permissions – Complete Guide

This article is in conjunction with the article ‘Google Analytics Account Structure and Governance’ where I explained the Google Analytics account structure and how to set up properties and views in the event, when you own/manage multiple websites and/or mobile apps.

Make sure to read this article, in order to get the best out of the present article.

User Management at Account Level

When you navigate to Google Analytics Admin, you see the option to change ‘user management’ settings under the ‘Account’ column:

Click on the ‘User Management’ link to set/change user management settings for the ‘Account Users’.

When you click on the ‘User Management’ link, you will see the list of all the current account users along with their name, email address and the type of permissions they have got:

In the context of user management in Google Analytics, there are three types of users:

  1. Account Users
  2. Property Users
  3. View Users

You as a GA user probably fall into one, more or all of the aforesaid categories.

Introduction to Account Users

Account users are the GA users who are assigned one or more of the following permissions at the Google Analytics account level:

  1. ‘Edit’ permission
  2. ‘Collaborate’ permission
  3. ‘Read & Analyze’ permission
  4. ‘Manage Users’ permission

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The ‘Edit’ Permission at the Account Level

At the ‘account’ level, the ‘edit’ permission allow you to add/edit/delete a GA account and any/all of the properties, views, filters, goals, etc in that account.  

If you are assigned ‘Edit’ permission at the account level then you:

#1 Automatically inherit ‘Edit’ permission for all the GA properties and views in your account and this ‘Edit’ permission cannot be revoked for any individual property and/or view (unless you first revoke the ‘edit’ permission at the account level).

#2 Automatically inherit: ‘Collaborate’ and ‘Read & Analyze’ permissions for all the GA properties and views in your account and these permissions cannot be revoked for any individual property and/or view (unless you first revoke the ‘edit’ permission at the account level).

Note: You do not automatically inherit ‘manage users’ permission regardless of the level (account, property or view) at which you were assigned the ‘edit’ permission.

Personal Assets in Google Analytics

In the context of Google Analytics, following are examples of personal assets:

  • Custom segments
  • Annotations
  • Attribution models
  • Channel groupings
  • Custom alerts
  • Dashboards
  • Custom reports
  • Saved reports etc

The ‘Collaborate’ Permission at the Account Level

At the ‘account’ level, the ‘Collaborate’ permission allow you to create, share and collaborate on personal assets for any/all of the properties & views in that account.  

If you are assigned ‘Collaborate’ permission at the account level then you:

#1 Automatically inherit ‘Collaborate’ permission for all the GA properties and views in your account and this ‘Collaborate’ permission cannot be revoked for any individual property and/or view (unless you first revoke the ‘collaborate’ permission at the account level).

#2 Automatically inherit ‘Read & Analyze’ permissions for all the GA properties and views in your account and these permissions cannot be revoked for any individual property and/or view (unless you first revoke the ‘collaborate’ permission at the account level).

Note: You do not automatically inherit ‘Edit’ or ‘manage users’ permissions regardless of the level (account, property or view) at which you were assigned the ‘collaborate’ permission.

The ‘Read & Analyze’ permission at the Account Level

At the ‘account’ level, the ‘Read & Analyze’ permission allow you to do following for any/all of the properties & views in that account:

  • See report and configuration data.
  • Manipulate data within reports via: reporting filters, advanced segments, secondary dimension etc.
  • Create and share personal assets.

If you are assigned ‘Read & Analyze’ permission at the account level then you automatically inherit ‘Read & Analyze’ permission for all the GA properties and views in your account and this ‘Read & Analyze’ permission cannot be revoked for any individual property and/or view (unless you first revoke the ‘Read & Analyze’ permission at the account level).

Note: You do not automatically inherit ‘edit’, ‘collaborate’ and ‘manage users’ permissions regardless of the level (account, property or view) at which you were assigned the ‘read and analyze’ permission.

The ‘Manage Users’ permission at the Account Level

At the ‘account’ level, the ‘manage users’ permission allow you to add/delete GA users and assign them other permissions for any/all of the properties & views in that account.  

If you are assigned ‘manage users’ permission at the account level then you automatically inherit ‘manage users’ permission for all the GA properties and views in your account and this ‘manage users’ permission cannot be revoked for any individual property and/or view (unless you first revoke the ‘manage users’ permission at the account level).

Note: You do not automatically inherit ‘edit’, ‘collaborate’, ‘read & analyze’ permissions regardless of the level (account, property or view) at which you were assigned the ‘manage users’  permission.

Moving down the hierarchy of Account > Property > View

As you move down the hierarchy (Account > Property > View) you can give more permissions to a user, but not fewer.

For example, if a user has Read & Analyze permission at an account level, he automatically inherit ‘Read and Analyze’ permission at all properties and views level.

But you can also assign him ‘edit’ permission at a individual property or view level.

On the other hand, if a user has ‘Edit permission’ at the account level, you can’t limit his permission to just ‘Read & Analyze’ at any of the property or ‘view’ level.

How to add an Account User?

Step-1: First make sure that you have got the ‘manage users’ permission at the account level.

Step-2: Click on the ‘user management’ link under the ‘Account’ section:

Step-3: Click on the ‘+’ button and then click on ‘Add users’:

Step-4: Enter the email address of the new user and then grant the permission(s) you want to assign to the account user by clicking on the checkbox next to each permission:

How to change the permission of an Account user?

Step-1: First make sure that you have got the ‘manage users’ permission at the account level.

Step-2: Click on the ‘user management’ link under the ‘Account’ section:

Step-3: Click on the listing of the user whose permission you want to change:

Step-4: Click on the appropriate button(s) to change the permission(s):

How to remove an Account User?

Step-1: First make sure that you have got the ‘manage users’ permission at the account level.

Step-2: Click on the ‘user management’ link under the ‘Account’ section:

Step-3: Click on the ‘Remove Access’ button next to the Account user you want to remove:

How to find the list of GA accounts a user has got access to?

Step-1: First make sure that you have got the ‘manage users’ permission at the account level.

Step-2: Click on the ‘user management’ link under the ‘Account’ section:

Step-3: Click on the ‘View user’s account details’ button next to the view user:

You can now see the list of all GA accounts the user has got access to.

User Management at Property Level

When you navigate to Google Analytics Admin, you get the option to change ‘user management’ settings at the property level:

Click on the ‘User Management’ link to set/change user management settings for the ‘Property Users’.

When you click on the ‘User Management’ link, you will see the list of all the current property users along with their name, email address and the type of permissions they have got:

Remember, in the context of user management in Google Analytics, there are three types of users:

  1. Account Users
  2. Property Users
  3. View Users

Introduction to Property Users

Property users are the GA users who are assigned one or more of the following permissions at the Google Analytics property level:

  1. ‘Edit’ permission
  2. ‘Collaborate’ permission
  3. ‘Read & Analyze’ permission
  4. ‘Manage Users’ permission

The ‘Edit’ Permission at the Property Level

At the ‘property’ level the ‘edit’ permission allow you to add/edit/delete a GA property and any/all of the views, filters, goals, etc in that property.

If you are assigned ‘Edit’ permission at the property level then you:

#1 Automatically inherit ‘Edit’ permission for all the GA views in your property and this ‘Edit’ permission cannot be revoked for any individual view (unless you first revoke the ‘edit’ permission at the account or property level).

#2 Automatically inherit: ‘Collaborate’ and ‘Read & Analyze’ permissions for all the views in your property and these permissions cannot be revoked for any individual view (unless you first revoke the ‘edit’ permission at the account or property level).

Note: You do not automatically inherit ‘manage users’ permission regardless of the level (account, property or view) at which you were assigned the ‘edit’ permission.

The ‘Collaborate’ Permission at the Property Level

At the ‘property’ level the ‘Collaborate’ permission allow you to create, share and collaborate on personal assets for any/all of the views in that property.  

If you are assigned ‘Collaborate’ permission at the property level then you:

#1 Automatically inherit ‘Collaborate’ permission for all the GA views in your property and this ‘Collaborate’ permission cannot be revoked for any individual view (unless you first revoke the ‘collaborate’ permission at the account or property level).

#2 Automatically inherit ‘Read & Analyze’ permissions for all the views in your property and these permissions cannot be revoked for any individual view (unless you first revoke the ‘collaborate’ permission at the account or property level).

Note: You do not automatically inherit ‘Edit’ or ‘manage users’ permissions regardless of the level (account, property or view) at which you were assigned the ‘collaborate’ permission.

The ‘Read & Analyze’ permission at the Property Level

At the ‘property’ level, the ‘Read & Analyze’ permission allow you to do following for any/all of the views in the property:

  1. See report and configuration data.
  2. Manipulate data within reports via: reporting filters, custom segments, secondary dimension etc.
  3. Create and share personal assets.

If you are assigned ‘Read & Analyze’ permission at the property level then you automatically inherit ‘Read & Analyze’ permission for all the GA views in your property and this ‘Read & Analyze’ permission cannot be revoked for any individual view (unless you first revoke the ‘Read & Analyze’ permission at the account or property level).

Note: You do not automatically inherit ‘edit’, ‘collaborate’ and ‘manage users’ permissions regardless of the level (account, property or view) at which you were assigned the ‘read and analyze’ permission.

The ‘Manage Users’ permission at the Property Level

At the ‘property’ level the ‘manage users’ permission allow you to add/delete GA users and assign them other permissions for any/all of the views in that property.   

If you are assigned ‘manage users’ permission at the property level then you automatically inherit ‘manage users’ permission for all the GA views in your property and this ‘manage users’ permission cannot be revoked for any individual view (unless you first revoke the ‘manage users’ permission at the account or property level).

Note: You do not automatically inherit ‘edit’, ‘collaborate’, ‘read & analyze’ permissions regardless of the level (account, property or view) at which you were assigned the ‘manage users’  permission.

How to add a Property User?

Step-1: First make sure that you have got the ‘manage users’ permission at the account or property level.

Step-2: Click on the ‘user management’ link under the ‘Property’ column:

Step-3Click on the ‘+’ button and then click on ‘Add users’:

 

Step-4: Enter the email address of the new user and then grant the permission(s) you want to assign to the property user by clicking on the checkbox next to each permission:

How to change the permission of a Property user?

Step-1: First make sure that you have got the ‘manage users’ permission at the account or property level.

Step-2: Click on the ‘user management’ link under the ‘Property’ column:

Step-3: Click on the listing of the user whose permission you want to change:

Step-4: Click on the appropriate button(s) to change the permission(s):

How to remove a Property User?

Step-1: First make sure that you have got the ‘manage users’ permission at the account or property level.

Step-2: Click on the ‘user management’ link under the ‘Property’ column:

Step-3: Click on the ‘Remove Access’ button next to the Property user you want to remove:

How to find the list of GA properties a user has access to?

Step-1: First make sure that you have got the ‘manage users’ permission at the account or property level.

Step-2: Click on the ‘user management’ link under the ‘Property’ column:

Step-3: Click on the ‘View user’s account details’ button next to the view user:

You can then see the list of all the GA properties, the user has got access to.

User Management At View Level

When you navigate to Google Analytics Admin, you get the option to change ‘user management’ settings at the view level:

Click on the ‘User Management’ link to set/change user management settings for the ‘View Users’.

When you click on the ‘User Management’ link, you will see the list of all the current view users along with their name, email address and the type of permissions they have got:

Remember, in the context of user management in Google Analytics, there are three types of users:

  1. Account Users
  2. Property Users
  3. View Users


You as a GA user probably fall into one, more or all of the aforesaid categories.

Introduction to View Users

View users are the GA users who are assigned one or more of the following permissions at the Google Analytics view level:

  1. ‘Edit’ permission
  2. ‘Collaborate’ permission
  3. ‘Read & Analyze’ permission
  4. ‘Manage Users’ permission

The ‘Edit’ Permission at the View Level

At the ‘view’ level the ‘edit’ permission allow you to add/edit/delete a GA view and any/all of the filters, goals, etc in that view.

If you are assigned ‘Edit’ permission at a view level then you automatically inherit: ‘Collaborate’ and ‘Read & Analyze’ permissions for your view and these permissions cannot be revoked for that view (unless you first revoke the ‘edit’ permission at the view level).

Note: You do not automatically inherit ‘manage users’ permission regardless of the level (account, property or view) at which you were assigned the ‘edit’ permission.

The ‘Collaborate’ Permission at the View Level

At the ‘view’ level the ‘Collaborate’ permission allow you to create, share and collaborate on personal assets in that view.  

Following are examples of personal assets:

  • Custom segments
  • Annotations
  • Attribution models
  • Channel groupings
  • Custom alerts
  • Dashboards
  • Custom reports
  • Saved reports etc

If you are assigned ‘Collaborate’ permission at a view level then you automatically inherit ‘Read & Analyze’ permission for that view and this permission cannot be revoked for the view (unless you first revoke the ‘collaborate’ permission at the view level).

Note: You do not automatically inherit ‘Edit’ or ‘manage users’ permissions regardless of the level (account, property or view) at which you were assigned the ‘collaborate’ permission.

The ‘Read & Analyze’ permission at the View Level

At the ‘view’ level, the ‘Read & Analyze’ permission allow you to do following for the view:

  1. See report and configuration data.
  2. Manipulate data within reports via: reporting filters, custom segments, secondary dimension etc.
  3. Create and share personal assets.

Note: You do not automatically inherit ‘edit’ and ‘collaborate’ permissions when you are assigned ‘read and analyze’ permission regardless of the level (account, property or view) at which you were assigned the permission.

The ‘Manage Users’ permission at the View Level

At the ‘view’ level the ‘manage users’ permission allow you to add/delete GA users and assign them other permissions for that view.  

Note: You do not automatically inherit ‘edit’, ‘collaborate’, ‘read & analyze’ permissions when you are assigned ‘manage users’ permission regardless of the level (account, property or view) at which you were assigned the permission.

Moving down the hierarchy of Account > Property > View

As you move down the hierarchy (Account > Property > View) you can give more permissions to a user, but not fewer.

For example, if a user has Read & Analyze permission at an account level, he automatically inherit ‘Read and Analyze’ permission at all properties and views level. But you can also assign him ‘edit’ permission at an individual property or view level.

On the other hand, if a user has ‘Edit permission’ at the account level, you can’t limit his permission to just ‘Read & Analyze’ at any of the property or ‘view’ level.

How to add a view user?

Step-1: First make sure that you have got the ‘manage users’ permission at the account, property or view level.

Step-2: Click on the ‘user management’ link under the ‘view’ column:

Step-3: Click on the ‘+’ button and then click on ‘Add users’:

Step-4: Enter the email address of the new user and then grant the permission(s) you want to assign to the view user by clicking on the checkbox next to each permission:

How to change the permission of a View user?

Step-1: First make sure that you have got the ‘manage users’ permission at the account, property or view level.

Step-2: Click on the ‘user management’ link under the ‘view’ column.

Step-3: Click on the listing of the user whose permission you want to change:

Step-4: Click on the appropriate button(s) to change the permission(s):

How to remove a View User?

Step-1: First make sure that you have got the ‘manage users’ permission at the account, property or view level.

Step-2: Click on the ‘user management’ link under the ‘view’ column.

Step-3: Click on the ‘Remove Access’ button next to the view user you want to remove:

How to find the list of GA Views a user has access to?

Step-1: First make sure that you have got the ‘manage users’ permission at the account, property or view level.

Step-2: Click on the ‘user management’ link under the ‘view’ column.

Step-3: Click on the ‘View user’s account details’ button next to the view user:

 

 

 

What is the difference between Digital Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics.

They just copy each other. Monkey see, monkey do.

But Digital analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.


Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’.

You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.


You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.


You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Digital Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in digital analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

You can sign up for the free training here: https://learn.optimizesmart.com/registration-web-class

I truly hope you find it helpful.  

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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