Secret to Setup Facebook Pixel Tracking Correctly in Google Tag Manager

Video Transcript

Do you know………….most likely…………..your Facebook Pixel tracking in Google Tag Manager……… is not set up correctly…..and it is costing you money…..


I am Himanshu

And today i am going to show you…………how to setup Facebook Pixel Tracking Correctly when using Google Tag Manager.

You probably know that……..Google Tag Manager…..doesn’t play well with Facebook.

For example, the Facebook JavaScript SDK code can not be deployed via GTM.

This is the SDK code you need……if you want to use a Facebook plugin like….. Facebook Like button…. Or Facebook Follow button.

This is the code you need….if you want to track Facebook Social Interactions like: ‘Facebook Likes’.

While you may not be able to deploy the Facebook SDK code via GTM, you can still deploy the Facebook default pixel code via GTM.

I have got an article on setting up Facebook pixel tracking via GTM: Learn to setup Facebook Pixel Tracking via Google Tag Manager

So I won’t be sharing the A to Z details of……how to set up the Facebook pixel tracking…..

What I am going to share with you… that one little tweak….that one secret…..which can make world of difference….

I have noticed that…… when you fire facebook pixel via GTM, facebook record hits from the domain .

You can confirm that by checking your pixel data in Facebook.

From your Power Editor or Ads Manager,……whatever you use, click on the ‘Pixels’ link:

Then click on the ‘Details’ button:

Now click on the ‘Activity’ tab:

Here you can see the list of all the events recorded by Facebook.

Lets click on the ‘Purchase’ event:

Now look at the Referring URLs column on the right hand side:

Can you see…. as the referring URLs?

Hits from this domain…. is inflating my purchase event pixel data.

Now this is really bad because Facebook machine learning algorithm uses the pixel data to optimize my Facebook campaigns for conversions.

And if the machine learning algorithm is going to get the corrupted pixel data ………….then how on earth……it will be able to find the audience………..who are most likely to make a purchase on my website.

So we need to stop the Facebook pixel from firing……..whenever the current URL contains and whenever the referrer is

You can do that by modifying the Facebook pixel code in such a way………….. that it fires only when the following condition is true:

For example, following custom HTML tag is used to fire the default pixel code:

Here you can see the additional line of code….added at the top…..which checks………whether the current URL contains and whether the referrer is………If yes then do not fire the facebook pixel code.

Use this same additional code for tracking all Facebook events like ‘add to cart’, ‘purchases’ etc:

For example this one is for ‘add to cart’ tag:

Here also you can see the additional line of code….added at the top…..which checks………whether the current URL contains and whether the referrer is………If that is the case… then do not fire the ‘add to cart’ event code.

All right.

That’s all for now.

See you soon.

Take Care. Bye!

Related Articles

Do you want to Learn and Master Web Analytics in 8 Weeks?

I get dozens of emails every week from people asking for career advice in web analytics.

The questions range from ‘where do I start?’, ‘which books should I read?’, ‘how do I prepare for GAIQ?’ to how do I become a good analyst?

So I thought why not dedicate a whole video on answering these burning questions.

Here is what we are going to cover, in the next few minutes, in this video lesson:

#1 Who am I? What’s my story and why you should listen to me?

#2 The number 1 reason, why most marketers and business owners are not able to scale their advertising and maximize sales for themselves and/or for their clients.

#3 How in just couple of years, I went from a complete novice in web analytics to the author of three best selling books on web analytics? And how you can achieve the same transformation in your career and that too in much shorter time frame.

#4 What is the difference between web analytics and Google Analytics?

Join the Course

Take your analytics knowledge to the next level. Check out my best selling books on Amazon

Attribution Modelling in Google Ads and Facebook NEW
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. Learn how to leverage the knowledge of attribution modelling, understand the customer purchasing journey and determine the most effective marketing channels for investment.

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Himanshu Sharma

Certified web analyst and founder of

My name is Himanshu Sharma and I help businesses find and fix their Google Analytics and conversion issues. If you have any questions or comments please contact me.

  • Over twelve years' experience in SEO, PPC and web analytics
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of and

I am also the author of four books:

error: Alert: Content is protected !!