Secret to Setup Facebook Pixel Tracking Correctly in Google Tag Manager

Video Transcript

Do you know, it’s most likely your Facebook pixel tracking in Google Tag Manager is not set up correctly and it is costing you money.

Hi!

I am Himanshu and today I am going to show you how to set up Facebook pixel tracking correctly when using Google Tag Manager.

You probably know that Google Tag Manager doesn’t play well with Facebook. For example, the Facebook JavaScript SDK code can not be deployed via GTM.

This is the SDK code you need if you want to use a Facebook plugin like Facebook Like button or Facebook Follow button.

This is the code you need if you want to track Facebook Social Interactions like: ‘Facebook Likes’.

While you may not be able to deploy the Facebook SDK code via GTM, you can still deploy the Facebook default pixel code via GTM.

I have got an article on setting up Facebook pixel tracking via GTM: Learn to setup Facebook Pixel Tracking via Google Tag Manager. So I won’t be sharing the A to Z details of how to set up the Facebook pixel tracking.

What I am going to share with you is that one little tweak, that one secret, which can make a world of difference.

I have noticed that when you fire Facebook pixel via GTM, Facebook records hits from the domain gtm-msr.appspot.com. You can confirm that by checking your pixel data in Facebook.

From your Power Editor or Ads Manager, whatever you use, click on the ‘Pixels’ link:

Then click on the ‘Details’ button:

Now click on the ‘Activity’ tab:

Here you can see the list of all the events recorded by Facebook.

Let’s click on the ‘Purchase’ event:

Now look at the Referring URLs column on the right hand side:

Can you see gtm-msr.appspot.com/render2…. as the referring URLs?

Hits from this domain are inflating my purchase event pixel data.

Now, this is really bad because the Facebook machine-learning algorithm uses the pixel data to optimize my Facebook campaigns for conversions.

And if the machine learning algorithm is going to get the corrupted pixel data then how on earth will it be able to find the audience who is most likely to make a purchase on my website.

So we need to stop the Facebook pixel from firing whenever the current URL contains appspot.com and whenever the referrer is appspot.com.

You can do that by modifying the Facebook pixel code in such a way that it fires only when the following condition is true:

For example, the following custom HTML tag is used to fire the default pixel code:

Here you can see the additional line of code, added at the top, which checks whether the current URL contains appspot.com and whether the referrer is appspot.com. If yes, then do not fire the Facebook pixel code.

Use this same additional code for tracking all Facebook events like ‘add to cart’, ‘purchases’, etc.

For example, this one is for ‘add to cart’ tag:

Here also you can see the additional line of code, added at the top, which checks whether the current URL contains appspot.com and whether the referrer is appspot.com. If that is the case then do not fire the ‘add to cart’ event code.

All right. That’s all for now.

See you soon. Take Care. Bye!

Related Articles

   

EXCLUSIVE FREE TRAINING REVEALS....

"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."


(even if you are completely new to analytics)


Here’s what we’re going to cover…

#1 Why digital analytics is the key to online business success.

​#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.

#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.

#4 ​Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

​#5 The number 1 reason why conversion optimization is not working for your business.

​#6 How to advertise on any marketing platform for FREE with an unlimited budget.

​#7 How to learn and master digital analytics and conversion optimization in record time.

 
   

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years of experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

error: Alert: Content is protected !!