How to rename events in Google Analytics 4 (GA4)

Last Updated: May 20, 2022

In this article, I am going to talk about how to rename events in Google Analytics 4.

Why rename events in Google Analytics 4 (event modification)

When we are using Google Analytics 4, we generally set up multiple important events to track.

You can create multiple custom events as well in GA4. Read more about it here: How to set up event tracking in Google Analytics 4 (GA4)

While implementing these events in GA4 there might be some typos or tagging mistakes that need to be fixed. You can achieve this by renaming the events.

Another example would be if you want to modify the event parameters and your Google Tag Manager developer is out of reach for a week, in such a case you can do this by event modification in GA4 itself.

How to rename events in Google Analytics 4

As an example, I am going to modify the ‘scroll’ event which is captured by Google Analytics 4 by default if somebody scrolls down to the threshold of 90% of the web page.

You can see from the image below that I have also set up other scroll events along with their threshold percentage in the event’s name. The default event still has the name ‘Scroll’.

If somebody is new to GA4 they won’t necessarily understand from the name ‘Scroll’ that this event is, by default, captured at the threshold of 90%. Therefore we want to rename this event ‘90% Scroll’.

events in Google Analytics 4

Follow the below steps to learn more about event renaming.

Step 1: Go to your Google Analytics 4 property and click on ‘Configure’.

Configure link 1

Step 2: Click on ‘Events’.

configure events

Step 3: Click on ‘Modify Event’.

modify event

Step 4: An overlay will appear like below. Click on ‘Create’.

4

You will see a new overlay appear, as below.

5

Step 5: Enter the modification name. Give the event modification a descriptive name.

6

Step 6: Now click on ‘Add Condition’ under ‘Matching conditions’ to provide the value of the event which we need to rename.

7

Step 7: Click on ‘Parameter’ to define your condition. It will display a drop-down list with available parameters that can be modified.

8

Step 8: Since we are doing event name modification (rename), I will choose event_name as the parameter.

9

Step 9: Now click on the operator where you will get another drop-down menu with different conditional operators.

10
How to rename events in Google Analytics 4 (GA4) 22

In our case, we will use equals. Select ‘equals’.

Step 10: Now in the value input box enter the event value to modify. ‘Scroll’ in our case.

11

Note: Repeat steps 6 to 10 if you want to modify multiple parameters.

Step 11: Now click on ‘Add condition’ under ‘Modify parameters’ to provide the new value of the event.

12

Step 12: Click on ‘Parameter’ to define your condition. It will display a drop-down list with available parameters that can be modified.

13

Step 13: Select ‘event_name’ as the parameter.

14 1

Step 14: Now in the ‘New value’ input box enter the new event value. ‘90% Scroll’ in our case.

15 2

Step 15: Now click on ‘Create’ in the top right corner.

16

Congratulations! You have successfully renamed your event. You can see the modified event is listed just like in the image below.

17

Once you deploy or test your event, you can check this in the DebugView report.

90 percent scroll

So that is how you can rename events in Google Analytics 4 (GA4).

#1 Google Analytics 4 Intro

  1. What is GA4 (Google Analytics 4) – The Apps + Web Property?
  2. Key Benefits of Using Google Analytics 4 (GA4)
  3. How to upgrade to GA4 (Google Analytics 4)
  4. Google Analytics 4 (GA4) vs Universal Analytics – What is the difference?
  5. Google Signals GA4 – See demographics (gender, age) in Google Analytics 4
  6. Understanding Google Analytics Measurement ID (GA4)
  7. Google Analytics 4 training & tutorial with FREE GA4 ebook
  8. Using the GA4 (Google Analytics 4) Test Property

#2 Google Analytics 4 Integrations

  1. How to connect GA4 (Google Analytics 4) with Google Data Studio
  2. How to link GA4 (Google Analytics 4) with Google Ads
  3. How to link Google Search Console to Google Analytics 4 (GA4)
  4. How to Install Google Analytics 4 on Shopify

#3 Google Analytics 4 Events

  1. GA4 (Google Analytics 4) Event Tracking Setup Tutorial
  2. Understanding Event Parameters in Google Analytics 4 (GA4)
  3. Recommended events in Google Analytics 4 (GA4)
  4. Enhanced measurement events in Google Analytics 4 (GA4)
  5. Automatically collected events in Google Analytics 4 (GA4)
  6. How to set up GA4 Custom Events via Google Tag Manager
  7. Events Report in Google Analytics 4 (GA4)
  8. How to rename events in Google Analytics 4 (GA4)
  9. How to use Google Analytics 4 Event Builder

#4 Google Analytics 4 Conversions

  1. Google Analytics 4 Conversion Tracking Guide – GA4 Goals
  2. How to import conversions from GA4 property to your Google Ads account

#5 Google Analytics 4 Dimensions

  1. GA4 (Google Analytics 4) Dimensions Tutorial
  2. GA4 (Google Analytics 4) Custom Dimensions Tutorial
  3. GA4 User Properties (User Scoped Custom Dimensions) – Tutorial
  4. Event Scoped Custom Dimensions in GA4 – Tutorial

#6 Google Analytics 4 Metrics

  1. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook
  2. GA4 (Google Analytics 4) Custom Metrics Tutorial
  3. What are predictive metrics in Google Analytics 4 (GA4)

#7 Google Analytics 4 Ecommerce

  1. GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

#8 Google Analytics 4 Specialized Tracking

  1. GA4 (Google Analytics 4) Enhanced Measurement Tracking Tutorial
  2. Cross Domain Tracking in GA4 (Google Analytics 4) Setup Guide
  3. GA4 Site Search – Tracking Site Search in Google Analytics 4
  4. GA4 (Google Analytics 4) Scroll Tracking Tutorial
  5. Self-referral Google Analytics 4 – Referral exclusion GA4
  6. GA4 (Google Analytics 4) Data Import Tutorial
  7. Google Analytics 4 Content Grouping – Create Content Groups in GA4
  8. How to track single page apps in Google Analytics 4 (GA4)

#9 Google Analytics 4 filters

  1. GA4 filters – Understanding data filters in Google Analytics 4
  2. How to create and test filters in Google Analytics 4 (GA4)?
  3. Exclude internal traffic in GA4 (Google Analytics 4) via IP filter

#10 Google Analytics 4 Explorations

  1. Free Form Report in GA4 (Google Analytics 4) – Exploration Report
  2. How to use the user lifetime report in Google Analytics 4 (GA4)
  3. How to use Path exploration report in GA4 (Google Analytics 4) – Path analysis
  4. How to use Segment Overlap Report in Google Analytics 4 (GA4)
  5. How to use the Funnel Exploration Report in GA4 (Google Analytics 4) – Funnel Analysis
  6. Cohort Exploration Report in Google Analytics 4 (GA4)
  7. How to Create Landing Pages Report in Google Analytics 4 (GA4)

#11 Google Analytics 4 Advanced

  1. Understanding Google Analytics 4 Sessions
  2. GA4 (Google Analytics 4) Measurement Protocol Tutorial
  3. How to build comparisons (advanced segments) in Google Analytics 4 (GA4)
  4. Understanding Automated Insights in Google Analytics 4 (GA4)
  5. Understanding Channel Groupings in Google Analytics 4 (GA4)
  6. Understanding Data Sampling in Google Analytics 4 (GA4)

#12 Google Analytics 4 Reporting

  1. How to create custom insights in Google Analytics 4 (GA4)
  2. How to use Debug View report in Google Analytics 4 (GA4)

#13 Google Analytics 4 Attribution

  1. Guide to Attribution Models in GA4 (Google Analytics 4)
  2. How to Change Attribution Models in GA4 (Google Analytics 4)?
  3. GA4 (Google Analytics 4) Conversion Paths Report in Attribution
  4. GA4 (Google Analytics 4) Model comparison report in Attribution
  5. Advertising Snapshot in GA4 (Google Analytics 4) Attribution

#14 Google Analytics 4 Audiences

  1. GA4 Audiences – Creating custom audience in Google Analytics 4
  2. How to create a remarketing audience in Google Analytics 4 (GA4)
  3. Understanding Audience Triggers in Google Analytics 4 (GA4)
  4. Google Analytics 4 (GA4) Predictive Audiences – Tutorial

#15 Google Analytics 4 BigQuery

  1. GA4 BigQuery – Connect Google Analytics 4 with BigQuery
  2. How to connect and export data from GA4 to BigQuery
  3. events_ & events_intraday_ tables in BigQuery for GA4 (Google Analytics 4)

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