How to rename events in Google Analytics 4 (GA4)

Table of Contents for How to Rename Events in Google Analytics 4

1.    Why rename events in Google Analytics 4 (event modification)

2.    How to rename events in Google Analytics 4

In this article, I am going to talk about how to rename events in Google Analytics 4.

Why rename events in Google Analytics 4 (event modification)

When we are using Google Analytics 4, we generally set up multiple important events to track.

You can create multiple custom events as well in GA4. Read more about it here: How to set up event tracking in Google Analytics 4 (GA4)

While implementing these events in GA4 there might be some typos or tagging mistakes which need to be fixed. You can achieve this by renaming the events.

Another example would be if you want to modify the event parameters and your Google Tag Manager developer is out of reach for a week, in such a case you can do this by event modification in GA4 itself.

 
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How to rename events in Google Analytics 4

As an example, I am going to modify the ‘scroll’ event which is captured by Google Analytics 4 by default if somebody scrolls down to the threshold of 90% of the web page.

You can see from the image below that I have also set up other scroll events along with their threshold percentage in the event’s name. The default event still has the name ‘Scroll’.

If somebody is new to GA4 they won’t necessarily understand from the name ‘Scroll’ that this event is, by default, captured at the threshold of 90%. Therefore we want to rename this event ‘90% Scroll’.

events in Google Analytics 4

Follow the below steps to learn more about event renaming.

Step 1: Go to your Google Analytics 4 property and click on ‘All Events’.

Step 2: Click on ‘Modify Event’.

Step 3: An overlay will appear like below. Click on ‘Create’.

You will see a new overlay appear, as below.

Step 4: Enter the modification name. Give the event modification a descriptive name.

Step 5: Now click on ‘Add Condition’ under ‘Matching conditions’ to provide the value of the event which we need to rename.

Step 6: Click on ‘Parameter’ to define your condition. It will display a drop-down list with available parameters that can be modified.

Step 7: Since we are doing event name modification (rename), I will choose event_name as the parameter.

Step 8: Now click on the operator where you will get another drop-down menu with different conditional operators.

In our case we will use equals. Select ‘equals’.

Step 9: Now in the value input box enter the event value to modify. ‘Scroll’ in our case.

Note: Repeat steps 5 to 9 if you want to modify multiple parameters.

Step 10: Now click on ‘Add condition’ under ‘Modify parameters’ to provide the new value of the event.

Step 11: Click on ‘Parameter’ to define your condition. It will display a drop-down list with available parameters that can be modified.

Step 12: Select ‘event_name’ as the parameter.

Step 13: Now in the ‘New value’ input box enter the new event value. ‘90% Scroll’ in our case.

Step 14: Now click on ‘Create’ in the top right corner.

Congratulations! You have successfully renamed your event. You can see the modified event is listed just like in the image below.

Once you deploy or test your event, you can check this in the DebugView report.

So that is how you can rename events in Google Analytics 4 (GA4).

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