Recommended events in Google Analytics 4 (GA4)

Table of Contents for Recommended events in Google Analytics 4 (GA4)

  1. Recommended Google Analytics 4 events overview
  2. Recommended Google Analytics 4 events examples
  3. Summary
  4. FAQ

Recommended Google Analytics 4 events overview

An event is the user’s interaction/activity with a web page element embedded on a website and/or mobile app.

The ‘recommended events’ are one of the four categories of events in Google Analytics 4(GA4). The other three categories are:

  1. Automatically Collected Events
  2. Enhanced Measurement Events
  3. Custom Events

Recommended events are the events recommended by Google. They do not automatically get triggered and logged unless you manually implement them.

However, for a recommended event to work correctly, you must use the exact same event name and parameter(s) as supplied by Google. 

Failing to do so, Google will not recognize your event as one of their recommended events and your event may either do not work the way you want or do not get triggered at all.

Google recommends events based on business verticals. 

For example, Google has recommended a certain set of events and parameters for the following business verticals:

  1. Retail/ecommerce
  2. Travel/Hotel
  3. Gaming

Recommended Google Analytics 4 events examples

Google recommends the following events for retail and ecommerce apps:

add_to_cart

This event is triggered when a user adds items to the cart.

You can supply additional information with this event by using the following parameters: currency, items, and value.

add to cart event ga4

item parameters ga4

item parameters 2 ga4

begin_checkout

This event is triggered when a user begins the checkout process.

You can supply additional information with this event by using the following parameters: coupon, currency, items and value.

begin checkout event ga4

add_payment_info

This event is triggered when a user submits his payment information.

You can supply additional information with this event by using the following parameters: coupon, currency, items, payment_type and value:

add payment info event ga4

add_shipping_info

This event is triggered when a user submits his shipping information.

You can supply additional information with this event by using the following parameters: coupon, currency, items, shipping_tier and value.

add shipping info event ga4

purchase

This event is triggered when a user completes purchase of one or more items.

You can supply additional information with this event by using the following parameters: affiliation, coupon, currency, transaction_id etc.

purchase event ga4

For a complete list of recommended events for retail/ecommerce and the supported parameters, check out the official help documentation: https://support.google.com/analytics/answer/9268036

To learn how to implement these events, refer to the developer documentation and events reference.

Google recommends the following events for travel/hotel related properties, app or web:

add_to_wishlist

This event is triggered when a user adds items to a wishlist. Through this event, you can identify popular gift items.

You can supply additional information with this event by using the following parameters: currency, items and value.

add to wishlist event ga4

generate_lead

This event is triggered when a user submits a form.

You can supply additional information with this event by using the following parameters: value and currency.

generate lead event ga4

view_promotion

This event is triggered when a user sees a promotion from a list.

You can supply additional information with this event by using the following parameters: items, promotion_id, promotion_name, creative_name, creative_slot and location_id.

view promotion parameters ga4
view promotion parameters 2 ga4
view promotion parameters 3 ga4

For a complete list of recommended events for travel/hotel and the supported parameters, check out the official help documentation: https://support.google.com/analytics/answer/9267738 

To learn how to implement these events, refer to the developer documentation and events reference.

Google recommends the following events for games properties, app, or web:

tutorial_begin

This event is triggered when a user begins a tutorial. No parameter is passed with this event.

tutorial_complete

This event is triggered when a user completes a tutorial. No parameter is passed with this event.

level_start

This event is triggered when a user starts a new level in the game.

You can supply additional information with this event by using the following parameter: ‘level_name‘.

level_up

This event is triggered when a user levels up in the game.

Through this event, you can understand the overall level distribution of your players and identify levels that are difficult to complete.

You can supply additional information with this event by using the following parameter: character and level.

level up event ga4

earn_virtual_currency

This event is triggered when a user has earned virtual currency in the game.

Google recommends that you log this event along with the ‘spend_virtual_currency‘ event to get a better understanding of your virtual economy.

You can supply additional information with this event by using the following parameter: virtual_currency_name and value.

earn virtual currency event ga4

spend_virtual_currency

This event is triggered when a user has spent virtual currency in the game.

Through this event, you can measure the sale of virtual goods in your app and identify which virtual goods are the most popular.

You can supply additional information with this event by using the following parameter: item_name, virtual_currency_name and value.

Note: You must supply the ‘virtual_currency_name’ parameter with the event.

spend virtual currency event ga4

level_end

This event is triggered when a user completes a level in the game.

You can supply additional information with this event by using the following parameters: level_name, success.

For a complete list of recommended events for games properties, app or web and the supported parameters, check out the official help documentation: https://support.google.com/analytics/answer/9267565 

To learn how to implement these events, refer to the developer documentation and events reference.

Google recommends the following events for all properties (all business verticals, app or web):

sign_up

This event is triggered when a user has signed up for an account.

A user can sign up via a Google account, email address etc. Through the ‘sign_up’ event you can determine which methods of sign-ups are the most popular.  You can also use this event to understand the behavior of logged-in and logged-out users.

You can supply additional information with this event by using the following parameter: ‘method‘.

sign up event ga4

login

This event is triggered when a user logs in.

A user can log in via Google account, email address etc. Through the ‘login’ event you can determine which methods of logins are the most popular.

You can supply additional information with this event by using the following parameter: ‘method‘.

login event ga4

search

This event is triggered when a user searches for content on your website/app. You can use this event to identify the most popular content on your website/app.

You are required to use the following parameter with this event: ‘search_term‘.

search event ga4

For a complete list of recommended events for all properties (all business verticals, app or web) and the supported parameters, check out the official help documentation: https://support.google.com/analytics/answer/9267735 

To learn how to implement these events, refer to the developer documentation and events reference.

Summary

Google recommends events based on the business vertical for all types of data streams.

If your business fall in the category of retail, ecommerce, jobs, education, real estate, travel, and games then you get lots of benefits from implementing Google recommended events along with suggested parameters. This is beneficial to your business as these facilities have easy integration and the latest Analytics features giving you more precise and detailed business insights.

Frequently Asked Questions About Recommended events in Google Analytics 4 (GA4)

What are recommended events in Google Analytics 4?

The ‘recommended events’ are one of the four categories of events in Google Analytics 4(GA4). The other three categories are:
• Automatically Collected Events
• Enhanced Measurement Events
• Custom Events
Recommended events are the events recommended by Google. They do not automatically get triggered and logged unless you manually implement them.

What are recommended events for the Retail/eCommerce industry in Google Analytics 4?

The following events are recommended for retail and ecommerce apps and websites.
• add_payment_info when a user submits their payment information
• add_shipping_info when a user submits their shipping information
• add_to_cart when a user adds items to the cart
• add_to_wishlist when a user adds items to a wishlist
• begin_checkout when a user begins the checkout
• purchase when a user completes a purchase
• refund when a refund is issued
• remove_from_cart when a user removes items from a cart
• select_item when a user selects an item from a list
• select_promotion when a user selects a promotion
• view_cart when a user views their cart
• view_item when a user views an item
• view_item_list when a user sees a list of items/offerings
• view_promotion when a promotion is shown to a user

Is it mandatory to implement recommended events in Google Analytics 4?

It is not mandatory to implement the recommended events by Google but imagine the great insights you will lose if you do no implement these events. Implementing Google-recommended events is beneficial to your business as these facilities have easy integration and the latest Analytics features giving you more precise and detailed business insights.

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