What is the Google Analytics Individual Qualification (GAIQ) Exam?
Google Analytics Individual Qualification (or Google Analytics IQ or GAIQ) is an exam conducted by Google to test your knowledge of digital analytics and the Google Analytics platform.
Once you pass this exam, you get a certificate from Google through which you can demonstrate your proficiency in Google Analytics to your client/employer.
This certificate is valid for 12 months from the date you pass this exam.
You need to retake this exam every 12 months to keep the certificate valid. There are no fees to take this exam.
Types of GAIQ certifications
There are two types of GAIQ certifications available:
#1 GAIQ certification for GA4 – To get this certification, you would need to pass the GA4 GAIQ exam.
#2 GAIQ certification for Universal Analytics – To get this certification, you would need to pass the GAIQ exam.
You can get the GAIQ certification through Google Skill Shop.
Do you want expert help in setting up/fixing GA4 and GTM?
If you are not sure whether your GA4 property is setup correctly or you want expert help migrating to GA4 then contact us. We can fix your website tracking issues.
#1 The GA4 GAIQ exam consists of 50 questions which you must complete within 75 minutes. That means you have around 1 1/2 minutes to answer each question.
#2 The passing Score for this exam is 80%. What that means is you need to answer at least 40 questions correctly.
#3 You can retake this exam as many times as you wish. But you need to wait one day before retaking this test.
#4 The exam comprises multiple-choice questions.
#5 You cannot pause the test. Once you start the test, the exam timer will continue to run until 75 minutes have elapsed or you choose to finish the test.
#6 You cannot mark questions and revisit them later during the test. You have to answer each question in order to see the next question and progress through the test.
#7 Google does not ask all of the questions from the prescribed study material.
#8 Google does not charge any fees to take the GA4 GAIQ exam. It is available for free.
Step-2: Scroll down the page and then click on the link ‘Google Analytics Certification‘ under ‘Pass the assessment and earn a certification‘:
Step-3: Click on the ‘READ DISCLAIMER‘ button:
Step-4: Click on the ‘CONFIRM‘ button:
Step-5: Click on the ‘Launch‘ button to start the GA4 GAIQ exam:
You should now see a screen like the one below, which indicates the start of your GA4 GAIQ exam:
GA4 GAIQ Exam Questions
#1 Which attribution model distributes conversion credit across different touchpoints through the use of machine learning algorithms?
Data-driven
Time decay
First click
Last click
#2 Which one of the following features lets you control how long user-level and event-level data is stored by GA4?
IP address settings
Disable data collection
Data retention period
Consent Mode
#3 Which one of the following structures represents a GA4 account’s hierarchy?
Account > Property > Data stream
Data stream > Account > Property
Property > Account > Data stream
Property > Data stream > Account
#4 What differentiates a GA4 property from a Universal Analytics property?
GA4 properties use “events” as the foundation for data collection and reporting. Whereas Universal Analytics properties use “sessions” as the foundation for data collection and reporting.
GA4 properties use “sessions” as the foundation for data collection and reporting. Whereas Universal Analytics properties use “events” as the foundation for data collection and reporting.
GA4 properties use “pageviews” as the foundation for data collection and reporting. Whereas Universal Analytics properties use “dimensions” as the foundation for data collection and reporting.
#5 Which of these platforms can be connected to GA4 so that you can test variants of your web pages with specifically tailored audiences?
Firebase
Google Optimize
Google Data Studio
Google Search Console
#6 Let us suppose you want to see the steps your users take to reach a key task or conversion. Now, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?
Segment overlap
Funnel exploration
Free form
Cohort explorations
How to Prepare for the Google Analytics IQ Exam for Universal Analytics (GA3)
Google recommends that you take the following two courses at Google Analytics Academy to prepare for the GAIQ exam for Universal Analytics:
This course is also made up of 4 units, and each unit is made up of several lessons:
Each lesson covers one or more topics and assessments:
Each topic has got a video, transcript and additional resources to read.
Watch every video, take notes and complete various assessments. It is important that you go through the additional resources and take notes.
Even if you have already passed the GAIQ test several times before, you must go through the study material and familiarize yourself with any new topic.
You will almost always find something new added to the course material.
Watch videos but don’t waste time taking notes from them. Instead, use the ‘Text Transcript’ at the bottom of each video to take notes:
Most of these video tutorials rush through the study material, and you will have a hard time taking notes from them directly.
In just 2 to 3 hours, you can complete these two courses.
My recommendations for passing the GAIQ exam for Universal Analytics
In my experience, the two courses recommended by Google are not enough to prepare you for GAIQ exam. You need a lot more preparation than that.
Go through the following additional study material:
Practical knowledge is very important to pass this test. The majority of questions you get in your exam are based on your understanding of the Google Analytics topics, and this understanding can be developed only through practicals.
Google Analytics IQ Exam Format for Universal Analytics
#1 GAIQ exam consists of 70 questions which you must complete within 60 minutes. That means you have around 1 minute to answer each question.
#2 The passing Score for this exam is 80%. What that means is you need to answer at least 56 questions correctly.
#3 You can retake this exam as many times as you wish.
But you need to wait one day before retaking this test. However, you may never know which answers were incorrect and what are the correct answers.
So even if you retake the exam just to improve your score, it won’t make much difference, as you can make the same mistake twice.
#4 The exam comprises multiple choice and true and false questions:
#5 You cannot pause the test.
Once you start the test, the exam timer will continue to run until 60 minutes have elapsed or you choose to finish the test.
If, in the middle of the test, you close your web browser or your computer shuts down, the timer will immediately expire.
You will then have to wait for one day before taking the assessment again.
#6 You cannot mark questions and revisit them later during the test.
#7 Over the last couple of years, Google has moved away from factual, straightforward questions to logical reasoning-based questions.
So if you think you can read the question, quickly search the internet and get the answer; that, my friend, is not going to work.
You may be able to answer a few questions with this tactic, but it is highly unlikely that you will pass the test, which is full of logical reasoning-based questions.
If you wish to pass this test, then you must develop a good practical understanding of various reports, metrics, and features of Google Analytics.
For example,
Just knowing the basic facts about filters through the course material is not enough.
You must have practical knowledge of implementing filters.
Google is unlikely to ask you questions like ‘what is a filter’ or ‘what are the different types of filters’.
It is more likely to ask you which of the following filter is the best solution to solve the problem or whether a particular filter is correct.
To answer such questions, not only must you have good knowledge of regular expressions, but you must also know how filters are actually created and processed and which filter type is the best solution for a particular problem.
#8 Google does not ask all of the questions from the prescribed syllabus.
#9 Google does not charge any fees to take this exam. It is available for free.
Number of times users returned to a website in a given time period
Percentage of total site exits
Percentage of visits when a user landed on a website and exited without any interactions
Percentage of sessions in which a user exits from a homepage
#2 What features can join offline business systems data with online data collected by Google Analytics?
Goal tracking
Google Ads Linking
User ID
Data import
#3 What data is Google Analytics Goals unable to track?
Watching a video
Signing up for a newsletter
Making a purchase
Customer’s lifetime value
#4 What is a “secondary dimension” in Google Analytics?
An additional report metric for more specific analysis
A visualization to understand the impact of data
An additional report dimension for more specific analysis
A dashboard widget that offers a more specific analysis
#5 Google Analytics cannot collect data from which systems by default?
Mobile devices
Offline inventory database
Websites
Online point-of-sale systems
#6 What report indicates the pages of a website where users first arrived?
Location report
Pages report
Landing Pages report
All Pages report
#7 To increase the speed at which Google Analytics compiles reports, what action could be taken?
Apply an advanced filter to the report
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu
Remove any filters on the view
#8 What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
Session
Hit
Product
User
#9 What report identifies browsers that may have had problems with a website?
The New vs Returning report
The Source/Medium report
The Browser & OS report
The Active Users report
#10 How would a view filter be configured to include only users from Brazil and Argentina?
Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: include Brazil or Argentina
Filter 1: include Argentina > Filter 2: include Brazil
Filter 1: exclude all countries except Brazil and Argentina
#11 When does a default Analytics session expire?
At noon every day
After 30 minutes, regardless of user activity on a web page
When a user opens a new browser window
When a user is inactive on a web page for more than 30 minutes
#12 In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
FALSE
TRUE
#13 View filters may be applied retroactively to any data that has been processed.
False
True
#14 What feature collects company-specific data such as Member Status?
Event Tracking
Custom Filter
Custom Dimension
Custom Metric
#15 When linking a Google Ads account to Google Analytics, what is not possible?
View Google Ads click and cost data next to site engagement data in Analytics
Create remarketing lists in Analytics to use in Google Ads campaigns
Import Analytics Goals and transactions into Google Ads as conversions
Adjust keyword bids in Google Ads from Google Analytics
#16 When will Google Analytics be unable to identify sessions from the same user by default?
When the sessions happen in the same browser on the same day
When the sessions share the same browser cookie
When the sessions happen in the same browser on the same device
When the sessions happen in different browsers on the same device
#17 What metric-dimension combination is not valid?
Total Events / User Type
Avg. Time on Page / Device Category
Sessions / Source
Sessions / Bounce rate
#18 What model represents the hierarchical structure of a Google Analytics account?
Account > View > Property
Account > Property > View
View > Account > Property
Property > Account > View
#19 What is not considered a “source” in Google Analytics by default?
google
email
googlemerchandisestore.com
(direct)
#20 Segments will not allow you to do what?
Isolate and analyze data
Create subsets of sessions or users
Permanently alter data
Build custom Remarketing lists
#21 What channel is not included in the default Channels report?
Device
Organic Search
Display
Direct
#22 What scope levels are available for dimensions and metrics?
Hit-level, session-level, product-level, or user-level scope
Event-level, session-level, transaction-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
Event-level, duration-level, transaction-level, or user-level scope
#23 What feature is required to track customer search terms on a website?
Site Search
Enhanced Ecommerce
Data Import
Search filters
#24 To view accurate data in a Custom Report, what action should be avoided?
Use a Custom Dimension as a primary dimension
Create a report with Custom Metrics
Pair metrics and dimensions of different scopes
Use multiple dimensions together in the same report
#25 If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
As a click
As an interaction
As a bounce
As an event
#26 What criteria cannot be used to create a Custom Segment?
Ad type
Dimensions
Metrics
Sequences of user actions
#27 Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
Second-to-last-click attribution
Secondary conversion
Primary conversion
Assisted conversion
#28 What data does Google Analytics prohibit collecting?
Personally identifiable information
Product SKU(s)
Billing city
Purchase amount
#29 Once filters have been applied, what is the option to recover filtered data?
Filtered data is not recoverable
Data may be recovered within 30 days
Data may be recovered within 10 days
Data may be recovered within 5 days
#30 What criteria could not be used to create a Dynamic Remarketing audience?
Users who viewed product-detail pages
Users who viewed a homepage
Users who viewed a search result page on a website
Users who returned an item they purchased
#31 What campaigns require manual tags on destination URLs for tracking?
Autotagged campaigns
Google Ads campaigns
Email campaigns
None of the above
#32 What is a “metric” in Google Analytics?
A dimension that can help analyze site performance
A segment of data separated out in a report for comparison
The dates in a date range
The numbers in a data set often paired with dimensions
#33 What is not a benefit of using segments to analyze data?
Isolate and analyze specific conversion paths using conversion segments
Permanently modify the data in a view
Compare behavior metrics for groups of users like Converters vs non Converters
Analyze users by single or multi-session conditions
#34 The default session timeout duration in Google Analytics is how many minutes?
20
5
30
10
#35 What data table display compares report metrics to the website average?
Pivot
Performance
Percentage
Comparison
#36 What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
The Networking Protocol
The Measurement Protocol
Data Import
Browser cookies
#37 What feature is required to collect the number of comments users posted to a web page?
Calculated Metric
Custom Dimension
Custom Metric
Custom Channel Groupings
#38 Which user characteristic may NOT be used to change keyword bids in Google Ads?:
location
ad preference
time of day
device
#39 Which default traffic source dimensions does Google Analytics report for each website visitor?
Source and Campaign
Campaign and Ad Content
Source and Medium
Campaign and Medium
#40 Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
Just after the opening <body> tag
Just before the closing </body> tag
Just after the opening <head> tag
Just before the closing </head> tag
#41 For autotagging, what parameter does Google Ads include in the destination URL?
adid=
urlid=
utm=
gclid=
#42 What report shows the percent of site traffic that visited previously?
Frequency & Recency report
Referrals report
Sales Performance report
New vs Returning report
#43 What feature must be enabled to use Multi-Channel Funnels?
In-page Analytics
Custom Dimensions
Advertising Features
Goals or Ecommerce
#44 What filter would only include data from a campaign titled “Back to School” in Campaign reports?
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Custom Include filter with field “Page Title” and pattern “back to school”
Custom Include filter with field “Campaign Name” and pattern “back to school”
#45 A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
True
False
#46 When the same default tracking code is installed on pages with different domains, what will result?
Analytics will send an alert about duplicate data collection
Analytics will associate users and sessions with their respective domains
Analytics will associate users and sessions with a single domain
Analytics will not associate users and sessions with any domain
#47 Filters cannot perform what action on collected data?
Exclude traffic from particular IP addresses
Include data from specific subdomains
Include shopping preferences
Convert dynamic page URLs to readable text strings
#48 If a web page visitor clears the Analytics cookie from their browser, what will occur?
Analytics will set a new unique ID the next time a browser loads a tracked page
Analytics will not be able to associate user behavior data with past data collected
All of the above
Analytics will set a new browser cookie the next time a browser loads a tracked page
#49 Sharing a Custom Report will share the report configuration and data included in the report.
FALSE
TRUE
#50 What Remarketing audiences cannot be defined by default?
Users who visited a physical store
Users who speak a particular language
Users who visited a specific page on a website
Users who played a video on a website
#51 In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
Website referrals
Paid and organic search
Social network
Television commercials
#52 To recognize users across different devices, what feature must be enabled?
User ID
Attribution Models
Audience Definitions
Google Ads Linking
#53 Views can include website data collected before the view was created.
FALSE
TRUE
#54 Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
Multi-Channel Funnel reports
Goals reports
Ecommerce reports
Acquisition reports
#55 Which Goals are available in Google Analytics?
Destination, Event, Pageview, Social
Pageview, Event, Transaction, Social
Destination, Event, Duration, Pages/Screens per Session
Location, Event, Time, Users per Session
#56 What report indicates where users start or exit the conversion funnel?
User Timings
Cohort Analysis
Goal Flow
Treemaps
#57 What report shows a visual representation of user interactions on a website?
Landing Pages report
Treemaps report
Content Drilldown report
Behavior Flow report
#58 Which kinds of hits does Google Analytics track?
Pageview
All of the above
Transaction
Event
#59 Which three campaign parameters are recommended to manually track campaigns?
Medium, Source, and Campaign
Medium, Source, and Content
Campaign, Content, and Term
Source, Content, and Term
#60 What scope applies to Custom Metrics?
User
Customer
Session
Hit
#61 Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
Users who engaged in a social media or email campaign
Users 25 to 34 years old who have their browser set to Spanish
Users who viewed a page on a website, then watched a video
Users who are female and have children
#62 What report shows which web pages get the most traffic and highest engagement?
All Pages report
Engagement report
Frequency and Recency report
Active Users report
#63 What would prevent data from appearing in a Custom Report?
Custom Report isn’t shared with users in the same view
Too many metrics in a Custom Report
A filter that removes all the data
Too many dimensions in a Custom Report
#64 What report shows which types of mobile devices visited a website?
Mobile > Devices report
All Traffic > Source/Medium report
Technology > Network report
Site Content > Landing Page report
#65 What is not a filter setting for data in views?
Exclude
Restore
Include
Modify
#66 Which assets cannot be shared in the Solutions Gallery?
Custom Dimensions
Segments
Custom reports
Goals
#67 What report shows the percentage of traffic that previously visited a website?
Behavior > Frequency and Recency report
Interests > Affinity categories report
Behavior > New vs returning report
All traffic > Referrals report
#68 When does the tracking code send an event hit to Google Analytics?
Every time a user makes a reservation
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking implemented
Every time a user performs an action with pageview tracking implemented
#69 When does the Analytics tracking code send a pageview hit to Google Analytics?
Every time a user searches on a website
Every time a user clicks a video on a website
Every time a user adds an item to an online shopping cart
Every time a user loads a webpage with embedded tracking code
#70 To recognize users across different devices, what is required for User ID?
A new Analytics account for reporting
Sign-in that generates and sets unique IDs
All of the above
Google Tag Manager
#71 You notice that the goal conversion rate in your site search terms report is different from the Goals menu report, what is the likely reason for this discrepancy?
This is a bug, the figures should match
Not all visits include a site search, only those which did are included in the conversion rate calculation in the site search terms report.
The site search terms report is only able to show goal conversion rates for one of our goals.
Of those who perform a search during their visits, fewer are likely to convert
#72 You manage a website that sells household appliances. Your website assigns the product id 17 (pid=17) to all pages related to refrigerators. You would like to have a view where your data includes only pages on your site related to refrigerators. Which of the following would accomplish this?
Filter-1: Type: Custom Search and Replace; Field: Request URI ; Search for “pid=17” and replace with “/refrigerator” Filter-2 Type: Custom include; Field: Request URI ; Pattern: “/refrigerator”
Filter-1: Type: Custom include; Field: Request URI ; Pattern: “/refrigerator” Filter-2 Type: Custom Search and Replace; Field: Request URI ; Search for “pid=17” and replace with “/refrigerator”
Either of these would work
#73 Why might your reports show sessions coming from a paused or discontinued campaign?
Because users originally referred by that campaign are now returning via another Google Ads campaign.
Because users originally referred by that campaign are now returning as direct visitors
Because users originally referred by that campaign are now returning via organic search.
Because users originally referred by that campaign will always be reported as coming from that campaign.
#74 Does Google Analytics track sessions to cached pages?
Yes
No
#75 You define a goal using regular expression match and the following regex:
^products/show\.[a-zA-z]+
Which pages will count as conversions? Select all that apply
#76 Assigning a value to a Google Analytics Goal allows you to do which of the following?
Track real-time revenue for your business
Track actual revenue from your conversions
Analyze the conversion funnel on your website.
Compare goal conversions and measure changes and improvements to your site
#77 Smart Goals are created automatically by Google’s machine-learning algorithms.
False
True
#78 Auto-tagging is used to collect data from which kinds of traffic?
Website referral traffic
Social media traffic
Google Ads campaign traffic
Search engine traffic other than Google
#79 By default, which of these is NOT considered a “medium” in Google Analytics?
organic
google
cpc
referral
#80 By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?
Source, Medium, Campaign, and Ad Content
Source and Medium
Campaign and Ad Content
Campaign and Medium
#81 Which kind of hits does Google Analytics track?
All of the above
Event-tracking hit
Page-tracking hit
Ecommerce-tracking hit
#82 Which campaign parameter is NOT standard in Google Analytics?
utm_adgroup
utm_medium
utm_content
utm_source
#83 To collect how many times users downloaded a product catalog, what would you set up?
Custom Dimension
Calculated Metrics
Custom Report
Event Tracking
#84 Which of the following represents a macro conversion for an ecommerce site?
A completed sale transaction
Receiving a product inquiry
A click on a “buy” button
Collecting a lead
All of these are macro conversions for an e-commerce site.
#85 Which of the following technologies or features can be used to add data to Google Analytics?
Data import, measurement protocol
Data import, intelligence
Real-time, intelligence
Data import, Real-Time
#86 Person A and person B each visit your ecommerce site once. During her visit, Person A buys one of your products. She makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?
200%
33%
50%
0%
100%
#87 Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
Pages / Visit
Page Value
Ecommerce conversion rate
Bounce rate
#88 Which of the following would be most useful for optimizing landing pages?
Pageviews
Unique Pageviews
Visits
Unique Visits
Bounce Rate
#89 Which of the following metrics would be most useful in measuring how many conversions were initiated by paid search?
First Interaction (Click) Conversions
Conversion Rate
Assisted Conversion Value
None of these metrics
#90 You want to evaluate the landing pages you are using for Google Ads. Which of the following dimensions would be most useful?
Ad group
Placements
Keywords
Destination URL
Campaign
#91 Which of the following reports allow you to identify the terms visitors use to conduct searches within your site?
Search Engine Optimization Report
Keyword Report
Site Search Report
Affinity Categories
#92 Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?
JavaScript tracking code
Campaign Tracking parameter
Google Analytics mobile SDK
Measurement protocol
Any of these would be appropriate
#93 What is the hierarchy of Google Analytics data model?
Users>Sessions>Interactions
Sessions>Visitors>Interactions
Interactions>Users>Sessions
Sessions>Users>Interactions
#94 When configuring a goal, why is it useful to assign a goal value?
To calculate ecommerce metrics
To attribute monetary value to non-ecommerce conversions
To determine the conversion rate
To determine the number of visits to each of your page
#95 A macro conversion:
Occurs when someone completes an action that’s important to your business
Is a large revenue sales that is directly attributable to a display campaign
Always occurs prior to a micro-conversion
Is your highest converting campaign
Occurs when over 50% of visitors buy an item
#96 Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?
Bounce rate and average session duration
Pageviews and revenue
Pageviews and bounce rate
Revenue and average order value
#97 Which of the following Behavior metrics shows the number of sessions that included a view of pages?
Bounce Rate
Unique Visits
Unique Pageviews
Pageviews
Visits
#98 Which of the following would help you to determine the conversion value of a paid keyword?
Multi-Channel Funnels
Real-Time
CPM
CTR
None of these answers
#99 You have noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be more helpful in showing you whether a keyword is part of a conversion path?
Bounce Rate
Impressions
Visits
Assisted Conversions
Clicks
#100 A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
The visitor’s session expires after 5 minutes of inactivity
The visitor’s session expires after 30 minutes of inactivity
Google Analytics does not keep track of session by default
The visitor’s session expires once the visitor has exited your site
#101 Why is it important that you maintain one unfiltered view when using filters with your Analytics account?
An unfiltered view ensures that the original data can always be accessed
You will need to configure your goal in the unfiltered view
Without one unfiltered view. You will not be able to use a filter for multiple views
There is no reason to maintain an unfiltered view
#102 In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?
The average length of video on your site is 35 minutes.
The default session timeout length is set dynamically by Google Analytics and you cannot change it.
You need to start collecting real-time data
Users typically spend less than 2 minutes on each page of your site.
#103 You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?
Set up a custom report
Set up an event goal
Set up a dashboard
Set up Real-Time reporting
The Correct Answer is:
#104 Which of the following would be a valid segment to consider using to analyze traffic patterns in your data?
Traffic by marketing channel
Traffic by geography
Traffic by time of day
Traffic by device category
All of these answers are correct
#105 You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
#106 Which of these does Google Analytics use to distinguish new and returning users?
Facial recognition technology
Artificial intelligence
A randomly-assigned unique identifier and browser cookie
A sequentially-assigned unique identifier and browser cookie
#107 Filters let you include, exclude, or modify the data you collect in a view.
True
False
#108 Which reports show websites that send traffic to your pages?
Behavior
Demographics
All Traffic
Geo
#109 You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
1
5
2
0
#110 Within how many days can a deleted view be restored?
25
15
5
35
#111 What report indicates the last page users viewed before leaving your website?
Exit Pages report
Pages report
All Pages report
Landing Pages report
#112 You can only apply a Custom Dimension to data that was collected after you created the dimension.
True
False
#113 If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
0
1
2
3
#114 If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
/ordercomplete/index.html
/ordercomplete.php
/ordercomplete/thank_you.html
/order/complete.php
#115 If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
0
1
2
3
#116 What is a “dimension” in Google Analytics?
A comparison of data between two date ranges.
An attribute of a data set that can be organized for better analysis.
The total amount of revenue a business has made in a given date range.
A report that offers information about your audience.
#117 What type of Custom Report shows a static sortable table with rows of data?
Flat Table
Map Overlay
Pivot Table
Explorer
#118 Sampling is applied to reports before segmentation.
True
False
#119 View filters are applied in what order?
Alphabetical order
Sequential order
Random order
Creation date
#120 Which reports require the activation of Advertising Features?
Cohort analysis reports
Real-time reports
Geo reports
Demographics and Interests reports
#121 To track users and sessions across multiple domains, what first must be set up?
Google Ads Linking
Data Import
Ad Exchange Linking
Cross-domain tracking
#122 In Custom Reports, what must metrics and dimensions share in order to report accurately?
Same scope
Same index
Same Custom Report
Same view
#123 What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Channel Groupings
Multi-Channel Funnels
Conversion tracking
Attribution modeling
#124 What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Active Users report
Users Flow report
Cohort Analysis report
User Explorer report
#125 What report compares metrics based on user acquisition date over a series of weeks?
Users Flow report
Active Users report
Cohort Analysis report
User Explorer report
#126 What is used to create Smart Goals?
Analytics Goals
Remarketing audience
Machine-learning algorithms
Custom Reports
#127 What asset is used to build a remarketing list?
Custom Metric
Custom Report
Custom Dimension
Custom Segment
#128 Which parameters can be included with an event hit for reporting?
Category, Action, Label, Unique Events
Category, Action, Label, Total Events
Category, Action, Label, Value
Event, Category, Action, Label
#129 The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
Goals
Segments
Custom reports
Segments and Custom reports only
Goals, Segments and Custom reports
#130 True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
True: A session is considered a “bounce” if the user views one page of the site and then leaves.
False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.
#131 The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can
send data to Google Analytics from any web-connected device
send data to Google Analytics from a kiosk or a point of sale system
upload aggregated data tables to Google Analytics
A and B only
A, B, and C
#132 Which of the following would prevent destination goal conversions from being recorded?
There was a misspelling in the URL of the goal definition.
The tracking code is missing from the conversion page.
No URL destination goals have been defined
The match type in the goal definition is incorrect.
All of these would prevent a destination goal from recording.
#133 Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
#134 You can combine a metric X with a dimension Y in Google Analytics
If X and Y have the same scope
If X and Y have been precalculated together in an aggregate table
If X and Y are in the same channel grouping
If X and Y have the same campaign
as long as sampling is not required
#135 Which Analytics API allows you to access your Google Analytics account configuration data?
Core Reporting API
Embed API
Management API
You cannot access this data with an API
#136 What report provides data on how specific sections of a website performed?
Frequency and Recency report
Content Drilldown report
Top Events report
Location report
#137 What does the Time Lag report indicate?
Time lag between goal completions
Lag on the load time of the site
Time lag between the original session and a goal completion
Time lag between page views in the goal funnel
#138 Which dimension is not included in the Google Ads reporting section of Google Analytics?
Bid adjustment
Keyword
Invalid click
Destination URL
TrueView video ad
#139 You define a Destination URL goal by
creating a new dashboard to report only on the goal page
adding the conversion ID to the tracking code on the goal page
editing the view Goals and specifying the request URL of the conversion page
adding the ecommerce code to the goal page
#140 In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
Assisted Conversion Value
Conversion Rate
First Interaction (Click) Conversions
none of these metrics
#141 Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
Remarketing
Interest Categories
Demographic reporting
B and C only
A, B, and C
#142 Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?
bounce rate
session duration
pageviews
conversion rate
#143 True or False: Once a view is deleted it cannot be restored.
True: Deleted views cannot be restored at any time.
False: You have 35 days to restore a view after it is deleted.
#144 The User ID feature is commonly used with which of the following website layouts?
Users can create an account on your website and log in on all types of devices
Users can navigate between your website and multiple subdomains within one session
Users must navigate to a 3rd party shopping cart domain to complete a purchase
You have content that displays on another domain through an iFrame
#145 How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only
#146 The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must
use Google Tag Manager for your Analytics tracking
be able to generate your own unique IDs
create a new Analytics account for User ID reporting
all of the above
#147 The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?
Location
Campaign medium
Device category
Interest category
#148 What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
Real-time reporting
Segmentation
View filters
Multi-channel funnels
#149 Which of the following is a benefit of using segments in your data analysis?
You can compare behavior metrics for groups of users like Converters vs non Converters.
You can analyze your users and/or their sessions according to single or multi-session conditions.
You can isolate and analyze specific conversion paths using conversion segments.
You can permanently modify the data in your view, for example, excluding internal or bot traffic.
A, B, and C only
A,B,C & D
#150 What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
View filters
Advanced Segments
Report filters
Custom Dimensions
#151 Which of the following is an advantage of implementing Google Tag Manager?
You can add Google Analytics tags to your site without editing site code.
You can add Google Ads tags to your site without editing the site code.
You can add non-Google tags to your site without editing the site code.
You can change configuration values in your mobile app without rebuilding a new binary.
All of these answers are correct.
#152 True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
True: With analytics.js you can track across your domain and subdomains with no additional configuration.
False: You must always set up cross domain tracking in order to track subdomains.
#153 When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
You are possibly targeting the wrong audience who is not as interested in your product
The navigation between the second and third steps of the purchase process could be improved
You should consider directing traffic through a different entrance point of your goal
All of the above
#154 What is the main purpose of the Multi-Channel funnel report?
To show which goals are bringing in the most revenue
To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
To analyze the funnel steps for multiple goals
To see which channels resulted in the highest number of pageviews
#155 In multi-channel funnel reports, how are default conversions credited?
Second to last campaign, search or ad
Equal credit along the conversion touchpoints
Last campaign, search, or ad
First campaign, search or ad
#156 Which reports indicate how traffic arrived at a website?
Demographics
Geo
All traffic
Behavior
#157 Custom dimensions can be used as what?
Secondary dimensions in standard reports
Primary dimensions in custom reports
Secondary dimensions in custom reports
All of the above
#158 What feature would be used to collect how many times users’ downloaded a product catalog?
Event tracking
Custom report
Custom dimension
Custom metric
#159 What is not a benefit of Google Analytics remarketing?
Create remarketing lists without making changes to your existing Analytics snippet
Allow customers to reorder an item they have previously purchased
Create remarketing lists based on custom segments and targets
Show customized ads to customers who have previously visited your site
#160 What cannot be collected by the default analytics tracking code?
Browser language setting
User’s favorite website
Page visits
Device and operating system
#161 What is a “dimension” in Google Analytics?
A comparison of data between two date ranges
The lifetime value of a user in a given date range
An attribute of a data set that can be organized for better analysis
A report that offers different demographics information about your audience.
#162 What is not considered a default “medium” in Google Analytics?
Google
Organic
Cpc
Referral
#163 Auto-tagging is used to collect data from what kind of traffic?
The Difference between Google Analytics IQ Certification and Google Partners Badge
When you pass the Google Analytics IQ exam, you get a personalized certificate issued by Google.
However, you still can not use the Google Partners badge, which looks like the one below:
In order to qualify for the Google Partners badge, there are certain requirements that you must meet before you become eligible to get a personalized badge from Google.
These requirements include:
Maintaining an optimization score of at least 70% on your Google Partners manager account.
Meet a 90-day ad spending requirement of US $10,000 across your managed Ads accounts
At least 50% of the account strategist in your company are certified.
Meet performance requirements in terms of overall ad revenue and customer base.
When you qualify for a Google Partner badge, you get a certification link hosted on Google, which is proof that you are a Google Partner and not someone who is pretending to be a Google Partner.
If you see someone using a Google Partner badge on a website that is not clickable, then there is a high possibility that the badge has been used fraudulently.
The Difference between Google Analytics IQ and Google Marketing Platform Partner
#1 GAIQ certification is for individuals.
Whereas Google Marketing Platform Partner certification is for companies that provide consulting, training and technical support services for Google Marketing Platform.
#2. Having a GAIQ certification does not by itself qualify you or your business to become Google Marketing Platform Certified.
To become a Google Marketing Platform Certified, you must meet several other requirements, which are listed here.
#3 As an individual, you can become a GAIQ certified. But you can not become Google Marketing Platform Certified as an individual.
You must have at least five local, full-time employees working with Google Marketing Platform products and have passed one or more product certification exams in:
Note: Google may, at its sole discretion could make exceptions for small companies who have difficulty meeting these requirements.
#4 Google does not offer any Google Analytics IQ badge when you pass the GAIQ test.
But it does offer a Google Marketing Platform Certified badge when your business qualifies to become a Google Marketing Platform Certified:
Note: Creating or displaying a GAIQ badge on your website is against Google trademark policies and may result in your GAIQ certification being revoked.
#5 Once you pass the GAIQ exam, you can share your certificate with others via Google Partners public profile page.
On the other hand, once you qualify for Google Marketing Platform Certification, you get your own listing in the Google Marketing Platform gallery.
Note: The GAIQ exam is available in several foreign languages in addition to English.
The Difference between Google Analytics IQ and Google Marketing Platform Sales Partner
Google Marketing Platform Sales Partners are Google Marketing Platform certified companies that work more closely with Google to help sell their products.
A company that qualifies as a sales partner gets a Google Marketing Platform Sales Partner Badge:
Get weekly practical tips on GA4 and/or BigQuery to accurately track and read your analytics data.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
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Master the Essentials of Email Marketing Analytics
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Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
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This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma
Founder, OptimizeSmart.com
Over 15 years of experience in digital analytics and marketing
Author of four best-selling books on digital analytics and conversion optimization
Nominated for Digital Analytics Association Awards for Excellence
Runs one of the most popular blogs in the world on digital analytics
Consultant to countless small and big businesses over the decade
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