Top GA4 Tools, add-ons and resources
In this article, I have shared the top GA4 tools, add-ons and resources we often use internally.
Google News
- Latest Google Analytics 4 Updates
- Latest Looker Studio Updates
- Latest Google Tag Manager Updates
- Change Log (Google Analytics Data API).
- BigQuery release notes
- Google Search Status Dashboard – This page provides status information on the services that are part of Google Search.
GA4 BigQuery
GA4 to BigQuery Mapping Tutorial – It provides the key to translating all the relevant GA4 dimensions and metrics to their corresponding BigQuery dimensions and metrics.
GA4 BigQuery Composer for ChatGPT – is a free ChatGPT assistant which can write SQL code for GA4 BigQuery.
[GA4] BigQuery Export schema – Refer to this documentation whenever you are unsure what a column/field of GA4 BigQuery export data means or what type of data they accept.
[GA4] BigQuery Export user-data schema – Refer to this documentation whenever you are unsure what a certain column/field of GA4 BigQuery export user data means or what type of data they accept.
Basic queries for Google Analytics 4 event data export.
[GA4] Compare Analytics reports and data exported to BigQuery – Checklist to troubleshoot the common causes of discrepancies between GA4 UI data and GA4 BigQuery exported data.
GA4 BigQuery SQL generator – a free tool to quickly create SQL queries for your GA4 data.
Supermetrics for BigQuery connector – a tool to export data from multiple data sources (GA4, Google Ads, Facebook Ads, etc.) to BigQuery.
[GA4] Reporting surfaces comparison – A table to compare data availability and limitations among Reports, explorations, the Google Analytics Data API, and BigQuery Export.
Google Big Query – Google’s documentation on BigQuery.
Google SQL Reference – This documentation describes the syntax for SQL queries in GoogleSQL for BigQuery.
Get weekly practical tips on GA4 and/or BigQuery to accurately track and read your analytics data.
GA4 dimensions and metrics.
[GA4] Analytics dimensions and metrics – provides descriptions of various dimensions and metrics used in GA4 UI reports.
Google Analytics API Dimensions & Metrics – The dimensions and metrics supported in the Analytics Data API queries.
GA4 Dimensions & Metrics Explorer – a catalogue of all dimensions and metrics available for a given GA4 property with linkable descriptions for all fields.
GA4 dimensions and metrics cheatsheet – a catalogue of all dimensions and metrics available for different data views like Looker studio, explorations, API, etc.
[GA4] Custom dimensions and metrics – types of custom dimensions and metrics you can create and how they work.
[GA4] Predefined user dimensions – description of various predefined user dimensions for web and app.
GA4 Ecommerce
Developers documentation on GA4 Ecommerce (tag manager).
[GA4] Currency reference. – List currencies and codes supported by analytics monetization measurement.
GA4 Enhanced Ecommerce Demo – a tool to understand how e-commerce code works and how it can be implemented.
GA4 Measurement Protocol
GA4 Measurement Protocol reference – provides a brief description of the various parameters used in GA4 measurement protocol request.
GA4 Measurement Protocol Event Builder – The GA4 Event Builder allows you to create, validate, and send events using the GA4 Measurement Protocol.
GA4 UTM Tracking
Campaign URL Builder – a tool to tag URLs correctly.
[GA4] Default channel group – contains a checklist for UTM tracking.
GA4 Channels
[GA4] Default channel group – This documentation provides a brief description of each channel.
GA4 API
Limits and Quotas on API Requests – This document describes the limits and quotas of requesting the Management APIs and Reporting APIs.
Google Analytics API Dimensions & Metrics – The dimensions and metrics supported in the Analytics Data API queries.
GA4 Query Explorer – helps you to create valid requests for the Analytics Data API.
[GA4] Reporting surfaces comparison – A table to compare data availability and limitations among Reports, explorations, the Google Analytics Data API, and BigQuery Export.
Google Analytics Configuration APIs – create accounts and manage users and account data with APIs.
Google Analytics Reporting APIs – APIs to retrieve report data from Google Analytics.
GA4 Magic Reports – Free Google Sheets add-on to export GA4 data to Google Sheets.
GA4 Migrator for Google Analytics – Free Google Sheets add-on through which you can re-create Universal Analytics audiences in GA4. This add-on lets you migrate both GA3 users and audience definitions to GA4.
Supermetrics for Google Sheets Add-on – a paid tool to export data from multiple data sources (GA4, Google Ads, Facebook ads, etc.) to Google Sheets.
GA4 Events
[GA4] Automatically collected events – brief description of automatically collected events in GA4.
[GA4] Enhanced event measurement – brief description of enhanced measurement events in GA4.
[GA4] Recommended events – events recommended by Google to unlock existing and future reporting capabilities.
[GA4] Event naming rules – When choosing a name for a new event, follow these rules.
[GA4] Event collection limits – Review the event collection limits before creating your own events.
[GA4] Event creation vs. audience triggers – outlines the key differences between event creation and audience triggers in GA4.
[GA4] Modify and create events in Analytics – checklist for modifying existing events.
GA4 debugging
Google Analytics Debugger – a Chrome extension through which the Google developer console is able to log/record every hit (pageviews, screenview, event, transactions, etc.) that you send to the GA server.
Google Analytics Opt-out Add-on (by Google) – a Chrome extension that disables Google Analytics.
Tag Assistant Legacy (by Google) – a Chrome extension that is used to identify, validate, and troubleshoot the installation of various Google Tags on a web page.
The new Google Tag Assistant – an online tool that allows you to verify and troubleshoot tagging for global site tag (gtag.js) and also Google Tag Manager installation.
Analytics Debugger – a Chrome extension for debugging analytics implementations.
Regex101.com – an online tool used for creating and testing regular expressions.
jsfiddle.net – a tool that is used to test HTML and JavaScript code.
Javascript Beautifier – a tool to indent JavaScript code automatically and read minified JavaScript.
Create Valid Credit Card Numbers for testing purposes.
Edit this cookie – Chrome extension through which you can add, edit, delete, search or protect cookies (like GA cookies). A good tool for validating cross-domain tracking set-up.
Notepad++ – a great tool to edit and debug any file (HTML, CSS, JavaScript, PHP etc.).
sublimetext.com – source code editor more powerful than Notepad Plus Plus (paid tool).
Omnibug – Chrome extension to decode and display outgoing web metrics requests. You can see this extension in Chrome’s developer console.
Other GA4 tools
GA4 fixer – It is a Chrome extension which can perform the following tasks:
- Add ‘% of total’ to GA4 metrics.
- Easily copy the value of a dimension/metric by just selecting it.
- Add custom dimensions/metrics to your GA4 property from your Google Tag Manager container (via the feature called ‘Custom Dimensionator’). To use this feature, you will have to click on the ‘Configure Options>>’ link and then add your GTM container ID and GA4 Property ID.
- Select popular reports to save to your GA4 library via the ‘Report Builder’ feature.
- Makes your report header stay in one place.
GA4 IP filters Tool – Convert GA3 IP filters to GA4 CIDR filters
Custom Task Builder – a tool to create custom task scripts.
GTM Variable Builder – a Chrome extension to create custom JavaScript variables.
Microsoft Clarity – a tool for getting session recordings and heatmaps. You can see session recordings and heatmaps based on different GA4 data segments.
What is my IP address – tool to find your IP address for creating IP-based filters in Google Analytics.
GA4 360
360 feature limits – GA4 360 provides higher limits for GA4 property data collection, reporting, retention, and export to BigQuery.
Google official help centres
Google Tag Manager Help Center – information on setting up and using Google Tag Manager
Google Analytics Help Center – information on setting up and using Google Analytics 4
Google Analytics Implementation Guides and Solutions – implementation guides and solutions for reporting automation, data import, mobile developers, ecommerce platforms etc.
Google Analytics products blog – News and tips on Google Analytics and Tag Manager.
Google Analytics YouTube – official Google Analytics YouTube channel.
Google Analytics Help Community – forum to ask questions about GA4 and to see the issues webmasters are facing.
Tools for website technical audit
BuildWith – a tool to determine server, CMS, Frameworks, tracking, etc., used by a website.
Down For Everyone or Just Me – a tool to find whether a website is down for everyone or just for you.
Five Second Test – show a visitor your site for 5 seconds and see what they remember. This tool is free to use if you test other people’s pages.
Page Speed insights – It is a browser-independent tool used to measure the speed performance of web pages.
Screen Fly – tool to test your website on desktop, tablet, mobile and TV.
Geo Browse – See how your website looks from 80+ countries.
Social Media Analytics tools
Fan Page Karma – a paid tool for doing a really in-depth analysis of your Facebook Fan page.
Followerwonk – analyse and track Twitter followers
Google Alerts– track brand mentions.
Google Trends – a tool to find what is trending on Google.
Pinterest Analytics – a tool to measure how users interact with your pins.
Sharedcount– track social shares of any web page whether or not the page has sharing buttons installed.
Twitter Analytics – a tool to measure tweet activity, followers and Twitter card performance.
YouTube Analytics – a tool to track the performance of your YouTube videos, channel & watch pages.
Competitors traffic analysis tools
In this article, I have shared the top GA4 tools, add-ons and resources we often use internally.
Google News
- Latest Google Analytics 4 Updates
- Latest Looker Studio Updates
- Latest Google Tag Manager Updates
- Change Log (Google Analytics Data API).
- BigQuery release notes
- Google Search Status Dashboard – This page provides status information on the services that are part of Google Search.
GA4 BigQuery
GA4 to BigQuery Mapping Tutorial – It provides the key to translating all the relevant GA4 dimensions and metrics to their corresponding BigQuery dimensions and metrics.
GA4 BigQuery Composer for ChatGPT – is a free ChatGPT assistant which can write SQL code for GA4 BigQuery.
[GA4] BigQuery Export schema – Refer to this documentation whenever you are unsure what a column/field of GA4 BigQuery export data means or what type of data they accept.
[GA4] BigQuery Export user-data schema – Refer to this documentation whenever you are unsure what a certain column/field of GA4 BigQuery export user data means or what type of data they accept.
Basic queries for Google Analytics 4 event data export.
[GA4] Compare Analytics reports and data exported to BigQuery – Checklist to troubleshoot the common causes of discrepancies between GA4 UI data and GA4 BigQuery exported data.
GA4 BigQuery SQL generator – a free tool to quickly create SQL queries for your GA4 data.
Supermetrics for BigQuery connector – a tool to export data from multiple data sources (GA4, Google Ads, Facebook Ads, etc.) to BigQuery.
[GA4] Reporting surfaces comparison – A table to compare data availability and limitations among Reports, explorations, the Google Analytics Data API, and BigQuery Export.
Google Big Query – Google’s documentation on BigQuery.
Google SQL Reference – This documentation describes the syntax for SQL queries in GoogleSQL for BigQuery.
GA4 dimensions and metrics.
[GA4] Analytics dimensions and metrics – provides descriptions of various dimensions and metrics used in GA4 UI reports.
Google Analytics API Dimensions & Metrics – The dimensions and metrics supported in the Analytics Data API queries.
GA4 Dimensions & Metrics Explorer – a catalogue of all dimensions and metrics available for a given GA4 property with linkable descriptions for all fields.
GA4 dimensions and metrics cheatsheet – a catalogue of all dimensions and metrics available for different data views like Looker studio, explorations, API, etc.
[GA4] Custom dimensions and metrics – types of custom dimensions and metrics you can create and how they work.
[GA4] Predefined user dimensions – description of various predefined user dimensions for web and app.
GA4 Ecommerce
Developers documentation on GA4 Ecommerce (tag manager).
[GA4] Currency reference. – List currencies and codes supported by analytics monetization measurement.
GA4 Enhanced Ecommerce Demo – a tool to understand how e-commerce code works and how it can be implemented.
GA4 Measurement Protocol
GA4 Measurement Protocol reference – provides a brief description of the various parameters used in GA4 measurement protocol request.
GA4 Measurement Protocol Event Builder – The GA4 Event Builder allows you to create, validate, and send events using the GA4 Measurement Protocol.
GA4 UTM Tracking
Campaign URL Builder – a tool to tag URLs correctly.
[GA4] Default channel group – contains a checklist for UTM tracking.
GA4 Channels
[GA4] Default channel group – This documentation provides a brief description of each channel.
GA4 API
Limits and Quotas on API Requests – This document describes the limits and quotas of requesting the Management APIs and Reporting APIs.
Google Analytics API Dimensions & Metrics – The dimensions and metrics supported in the Analytics Data API queries.
GA4 Query Explorer – helps you to create valid requests for the Analytics Data API.
[GA4] Reporting surfaces comparison – A table to compare data availability and limitations among Reports, explorations, the Google Analytics Data API, and BigQuery Export.
Google Analytics Configuration APIs – create accounts and manage users and account data with APIs.
Google Analytics Reporting APIs – APIs to retrieve report data from Google Analytics.
GA4 Magic Reports – Free Google Sheets add-on to export GA4 data to Google Sheets.
GA4 Migrator for Google Analytics – Free Google Sheets add-on through which you can re-create Universal Analytics audiences in GA4. This add-on lets you migrate both GA3 users and audience definitions to GA4.
Supermetrics for Google Sheets Add-on – a paid tool to export data from multiple data sources (GA4, Google Ads, Facebook ads, etc.) to Google Sheets.
GA4 Events
[GA4] Automatically collected events – brief description of automatically collected events in GA4.
[GA4] Enhanced event measurement – brief description of enhanced measurement events in GA4.
[GA4] Recommended events – events recommended by Google to unlock existing and future reporting capabilities.
[GA4] Event naming rules – When choosing a name for a new event, follow these rules.
[GA4] Event collection limits – Review the event collection limits before creating your own events.
[GA4] Event creation vs. audience triggers – outlines the key differences between event creation and audience triggers in GA4.
[GA4] Modify and create events in Analytics – checklist for modifying existing events.
GA4 debugging
Google Analytics Debugger – a Chrome extension through which the Google developer console is able to log/record every hit (pageviews, screenview, event, transactions, etc.) that you send to the GA server.
Google Analytics Opt-out Add-on (by Google) – a Chrome extension that disables Google Analytics.
Tag Assistant Legacy (by Google) – a Chrome extension that is used to identify, validate, and troubleshoot the installation of various Google Tags on a web page.
The new Google Tag Assistant – an online tool that allows you to verify and troubleshoot tagging for global site tag (gtag.js) and also Google Tag Manager installation.
Analytics Debugger – a Chrome extension for debugging analytics implementations.
Regex101.com – an online tool used for creating and testing regular expressions.
jsfiddle.net – a tool that is used to test HTML and JavaScript code.
Javascript Beautifier – a tool to indent JavaScript code automatically and read minified JavaScript.
Create Valid Credit Card Numbers for testing purposes.
Edit this cookie – Chrome extension through which you can add, edit, delete, search or protect cookies (like GA cookies). A good tool for validating cross-domain tracking set-up.
Notepad++ – a great tool to edit and debug any file (HTML, CSS, JavaScript, PHP etc.).
sublimetext.com – source code editor more powerful than Notepad Plus Plus (paid tool).
Omnibug – Chrome extension to decode and display outgoing web metrics requests. You can see this extension in Chrome’s developer console.
Other GA4 tools
GA4 fixer – It is a Chrome extension which can perform the following tasks:
- Add ‘% of total’ to GA4 metrics.
- Easily copy the value of a dimension/metric by just selecting it.
- Add custom dimensions/metrics to your GA4 property from your Google Tag Manager container (via the feature called ‘Custom Dimensionator’). To use this feature, you will have to click on the ‘Configure Options>>’ link and then add your GTM container ID and GA4 Property ID.
- Select popular reports to save to your GA4 library via the ‘Report Builder’ feature.
- Makes your report header stay in one place.
GA4 IP filters Tool – Convert GA3 IP filters to GA4 CIDR filters
Custom Task Builder – a tool to create custom task scripts.
GTM Variable Builder – a Chrome extension to create custom JavaScript variables.
Microsoft Clarity – a tool for getting session recordings and heatmaps. You can see session recordings and heatmaps based on different GA4 data segments.
What is my IP address – tool to find your IP address for creating IP-based filters in Google Analytics.
GA4 360
360 feature limits – GA4 360 provides higher limits for GA4 property data collection, reporting, retention, and export to BigQuery.
Google official help centres
Google Tag Manager Help Center – information on setting up and using Google Tag Manager
Google Analytics Help Center – information on setting up and using Google Analytics 4
Google Analytics Implementation Guides and Solutions – implementation guides and solutions for reporting automation, data import, mobile developers, ecommerce platforms etc.
Google Analytics products blog – News and tips on Google Analytics and Tag Manager.
Google Analytics YouTube – official Google Analytics YouTube channel.
Google Analytics Help Community – forum to ask questions about GA4 and to see the issues webmasters are facing.
Tools for website technical audit
BuildWith – a tool to determine server, CMS, Frameworks, tracking, etc., used by a website.
Down For Everyone or Just Me – a tool to find whether a website is down for everyone or just for you.
Five Second Test – show a visitor your site for 5 seconds and see what they remember. This tool is free to use if you test other people’s pages.
Page Speed insights – It is a browser-independent tool used to measure the speed performance of web pages.
Screen Fly – tool to test your website on desktop, tablet, mobile and TV.
Geo Browse – See how your website looks from 80+ countries.
Social Media Analytics tools
Fan Page Karma – a paid tool for doing a really in-depth analysis of your Facebook Fan page.
Followerwonk – analyse and track Twitter followers
Google Alerts– track brand mentions.
Google Trends – a tool to find what is trending on Google.
Pinterest Analytics – a tool to measure how users interact with your pins.
Sharedcount– track social shares of any web page whether or not the page has sharing buttons installed.
Twitter Analytics – a tool to measure tweet activity, followers and Twitter card performance.
YouTube Analytics – a tool to track the performance of your YouTube videos, channel & watch pages.
Competitors traffic analysis tools
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About the Author
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