6 Cool Link Building Tips for an E-Commerce Website

 Getting links for an e-commerce site is a SEO nightmare. Nobody wants to link to a page that sells products.

But what if your product page is much more than a simple product page.

Following are some practical tips to help you in your link building:

1. Make a really cool website

Make your e-commerce site really good looking. By good looking I mean a site which is at least free from cluttering of ads, contents and products if not appealing to visitors.

Each product should have its own dedicated page. Nobody would like to link to a crappy looking site. Website design has considerable impact on conversions and link building. You can run your own tests, if you disagree.

Following are some great e-commerce designs:

merchant tips



one horse shy











2. Grab low hanging fruits

  • Leverage Business Relationships – Request back links from those with whom you do business. This can be vendors, suppliers, dealers, manufacturers etc. Almost everyone has a website these days and they can link back to you if you try hard.
  • Leverage Personal Relationships – Request back links from your friends, relatives, colleagues and even employees who own a website/blog. This is easier than getting links from total strangers.
  • Leverage your personal asset- If you own other websites, you can get links from them. But don’t go overboard and do site wide linking. A link from the home page of each domain is good enough.
  • Target hidden gems- These gems are those money keywords which have resulted in at least one conversion or transaction to your website but for whom you don’t currently rank in top 10. Google webmaster Tool ‘search queries’ report can help you in finding those keywords for which you don’t currently rank in top 10. Google Analytics custom reports can help you in finding those keywords which have resulted in at least one conversion or transaction. You need to be in top 10 for these keywords as they have the potential to drive sales and conversions.

3. Start with non-relationship based link building model

Get all those links first which don’t require any special relationship with potential linking partners and which are driving ranks of your competitors.

I recommend open site explorer to determine back links of your competitors. In this way you don’t need to waste lot of time in determining the linking partners and you can show improvement in ranking and traffic as quickly as possible to your boss/client.

When you run out of linking sources through competitive analysis, then try advanced search engine queries .

4. Concentrate on building the domain authority

Concentrate on building the domain authority of the home page of your site.

Which means get back links from large number of unique root domains. This will later make ranking for your individual product pages easier.

One of the best way to develop domain authority is through guest blogging and directory submissions. Submit your website to all niche directories and business directories under the relevant category. However stay away from free for all directories.

They are worthless as they don’t pass any link juice. Any directory which can pass link juice and enforce editorial decision is worth considering.

5. Push your top selling product pages and categories first

Determine your top selling products and product categories (through Google Analytics E-Commerce reports) and make them content rich so that they can drive even more visits and conversions.

Following are few tips to make your product pages content rich:

i) Focus on images- An image catalog is more appealing and enticing than a text based product category page. So spend some money on high quality images. Here is an example of good product category page:

Fig.4 Product category page of Teetonic.com

Fig. 5 Cool Product Category page of ShoeGuru.ca. Note: they just got two links from my blog alone cos of their images. This is the power of high quality images.


ii) Publish embeddable research data, (sales trends, buying behavior) on your industry/industry vertical on the product category pages.

I am focusing on category pages because getting links for them is much easier and practical then getting links for hundreds/ thousand of product pages.

Hire a market research agency if you can’t come up with research data. Then send a press release to all major publications and news agency. This tactic can get you links from news site like BBC, guardian etc. So don’t underestimate this strategy.

iii) Run contests and survey on your category pages. Try to offer something very unique or exciting. At the same time offer something valuable to encourage people to participate in the first place.

Gifting your own products is the best prize. In this way you will get those audience who are interested in the type of products you sell and not just every tom, dic* and harry who is simply after the prize.

If your product is good, you may even get word of mouth publicity from your contest winners. In short run a contest around your product/brand.

Survey is another good way to get repeated visits on your category pages. If you run a small e-commerce site, then you can apply the same tactic on your product pages.

Fig 6. Contest on Teetonic.com. Isn’t that cool????


Fig.7 Another cool contest on brandneusense.com


6. Gradually proceed to relationship based link building model

Through non-relationship based link building model you can move only to an extent in your link building efforts.

The real push to your rankings comes through links which require relationship with potential linking partners.

Again you can use ‘open site explorer’ to determine those back links of your competitors which require special relationship with the linking partners.

These links are hard to get but they can make a difference between no 1 and no 10 ranking position. So you need to determine how your competitors got those links and how you can acquire the same.

  1. Start a blog on your e-commerce site that revolves around your industry/product but not your brand.
  2. Use this blog to develop relationships with your prospects and esp. bloggers in your industry.
  3. Forum or other online community is a great way to engage with your target audience and get repeated visits.
  4. Take advantage of the large audience of facebook. Start a facebook fan page.
  5. In order to truly leverage the relationship based link building model, understand my link building pyramid.

Fig.8 a cool blog on uo.com.au which sell bags


Fig.9 A cool community on emptees.com


Fig 10. A cool forum on jdcycles.co.uk which sell bikes


Do you want to Learn and Master Web Analytics in 8 Weeks?

I get dozens of emails every week from people asking for career advice in web analytics.

The questions range from ‘where do I start?’, ‘which books should I read?’, ‘how do I prepare for GAIQ?’ to how do I become a good analyst?

So I thought why not dedicate a whole video on answering these burning questions.

Here is what we are going to cover, in the next few minutes, in this video lesson:

#1 Who am I? What’s my story and why you should listen to me?

#2 The number 1 reason, why most marketers and business owners are not able to scale their advertising and maximize sales for themselves and/or for their clients.

#3 How in just couple of years, I went from a complete novice in web analytics to the author of three best selling books on web analytics? And how you can achieve the same transformation in your career and that too in much shorter time frame.

#4 What is the difference between web analytics and Google Analytics?

Join the Course

Take your analytics knowledge to the next level. Check out my best selling books on Amazon

Attribution Modelling in Google Ads and Facebook NEW
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. Learn how to leverage the knowledge of attribution modelling, understand the customer purchasing journey and determine the most effective marketing channels for investment.

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Himanshu Sharma

Certified web analyst and founder of OptimizeSmart.com

My name is Himanshu Sharma and I help businesses find and fix their Google Analytics and conversion issues. If you have any questions or comments please contact me.

  • Over twelve years' experience in SEO, PPC and web analytics
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of OptimizeSmart.com and EventEducation.com

I am also the author of four books:

error: Alert: Content is protected !!