My Step-By-Step Blueprint (100+ Pages) For Learning and Mastering GTM Data Layers

Get The Only Ebook On GTM Data Layer Ever Published (100+ pages). Learn & Master Data Layers

Yes I want the ebook

Last Updated: February 2, 2022

Prerequisites for adding a Facebook pixel to Google Tag Manager

1. You have a Google Tag Manager account.
2. Google Tag Manager is installed on your website.
3. You have the publish permission at the GTM container level.
4. You have an active Facebook Business Manager account.
5. You have at least one Facebook ad account which is linked to your Facebook business manager account.
6. You have the ‘Manage Ad Account’ access for the Facebook ad account.

Follow the steps below to add the Facebook pixel to Google Tag Manager:

Step-1: Make sure that you are already logged in to your Google Tag Manager account and that you have the ‘Publish’ permission at the container level:

Step-2: Navigate to your Facebook Business Manager account https://business.facebook.com/settings/ad-accounts/ 

Step-3: Navigate to the business/client for which you want to set up the Facebook pixel tracking:

Step-4: Make sure you have ‘Manage Ad Account‘ access

Step-5: Click on the ‘All Tools’ drop-down menu:

Step-6: Click on the shortcut named ‘Events Manager’:

If your Facebook pixel is not already set up then follow the steps below, otherwise jump to step-13:

Step-7: You will be asked to create a new data source: Click on ‘Connect a Data Source’.

Step-8: An overlay will appear like below, select ‘Web’ and then click on ‘Connect’.

Step-9:  Give a name to your Facebook pixel and then click on the ‘Create Pixel’ button:

Now you have created your Facebook pixel

Step-10: Enter your website URL in the text box and then click on the ‘Check’ button:

Step-11: Click on the ‘Next’ button:

Step-12:  Click on ‘Pixel Only’ and then click on the ‘Next’ button:

Now jump to step-16

Step-13: Click on your Facebook pixel:

Step-14: Click on the ‘Manage Integrations’ button:

You should now see a dialogue box like the one below:

Step-15: Click on the ‘Manage’ drop-down menu next to ‘Browser pixel’ and then click on ‘Add to another website’:

You should now see a window like the one below:

Step-16: Click on the ‘Use a partner’ button:

Step-17: Click on ‘Google Tag Manager’:

Step-18: Click on the ‘Next’ button:

Step-19: Click on your Google account:

You should now see a window like the one below:

Step-20: Scroll down the window and then click on the ‘Allow’ button:

Step-21: Select your Google Tag Manager account from the ‘Account’ drop-down menu and your container from the ‘Container’ drop-down menu:

Step-22: Click on the ‘Finish setup’ button:

Once you click on the ‘Finish setup’ button, Facebook will automatically create a new tag in your Google Tag Manager container and publish the version live.

Step-23: Navigate back to your Facebook events manager and then click on the ‘Next’ button:

Step-24: Click on the button ‘Test events in Events Manager’:

You should now see a new tab opened in your browser window like the one below:

Step-25: Click on the ‘Test events’ tab:

Step-26: Scroll down the screen, enter your website URL in the text box and then click on the ‘Open website’ button:

Your website should now open in a new tab in your browser window. 

Step-27: Navigate to different pages on your website.

Step-28: Navigate back to your Facebook events manager. You should now see the events being recorded:

Step-29: Navigate back to the browser tab which shows the window ‘Connect your Google Tag Manager account to Facebook’ and then click on the ‘Finish’ button:

Step-30: Navigate to ‘Apps with access to your account’: https://myaccount.google.com/permissions 

Step-31: Find and click on ‘FB Pixel Installation’:

Step-32: Click on the ‘REMOVE ACCESS’ button so that Facebook can no longer access, manage or publish your GTM container versions:

That’s how you can add Facebook Pixel to Google Tag Manager.

If you want to track website/Mobile App conversions (like ‘sales’, ‘leads’, ‘signups’, ‘add to cart’, etc) generated by Facebook users on your website in your Facebook advertising account then you need to deploy the ‘Facebook pixel code’ on all of your website pages. 

Another advantage of deploying the ‘Facebook pixel code’ on your website is,  you can then create ‘custom audiences’ in your Facebook Advertising account. Through custom audiences, you can remarket your website users on Facebook.

In this article, I will show you, how to test and deploy the Facebook pixel code and Facebook event code on your website via Google Tag Manager.

Other articles on Facebook Pixel Tracking

1. facebook.com Referral Traffic in Google Analytics Explained
2. Facebook Attribution and Conversion Windows Tutorial
3. Facebook ROI Calculation, Analysis and Examples
4. How to set up the Facebook Attribution Tool
5. How to Setup Funnels in Facebook Ads Manager
6. How to use funnels for your Facebook Ad Campaigns
7. How to advertise on Facebook for FREE with unlimited budget
8. Facebook Pixel vs Google Analytics Data Discrepancies
9. facebook.com Referral Traffic in Google Analytics Explained
10. Send Facebook Pixel Purchase Event via Google Tag Manager
11. Open Graph Protocol for Facebook Explained with Examples
12. Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics
13. Google Analytics for Facebook Tutorial
14. Facebook Attribution Models Tutorial
15. GTM Server Side Tagging for Facebook Tutorial
16. The impact of Apple IOS 14.5 update on Facebook Ads
17. How to add Facebook Pixel to WordPress Website
18. How to add Facebook Pixel to WordPress without a Plugin
19. How to track Facebook events via Google Tag Manager
20. How to use the Facebook Event Setup Tool
21. How to use the Facebook Pixel Helper to Test Facebook Events
22. How to automatically turn off Facebook ads on weekends
23. How to name Facebook Ad Campaigns like a Pro

Other articles on specialized tracking in Google Analytics

1. Google Analytics Ecommerce Tracking Tutorial
2. Google Tag Manager Event Tracking Tutorial
3. Google Analytics Event Tracking Tutorial
4. Google Analytics Store Visits Tracking Tutorial
5. Offline Conversion Tracking in Google Analytics – Tutorial
6. Ecommerce Tracking Google Tag Manager (GTM) – Tutorial
7. Tracking Virtual Pageviews in Google Tag Manager – Tutorial
8. Google Tag Manager YouTube Video Tracking
9. How to unlock not provided keywords in Google Analytics?
10. Google Analytics Virtual Pageviews Tutorial
11. Google Analytics and YouTube Integration Tutorial
12. Google Analytics for Facebook Tutorial
13. Cross Domain Tracking in Google Analytics – Complete Guide
14. How to use two Google Analytics codes on one page
15. The one thing that you don’t know about PayPal.com and the referral exclusion list
16. Google Analytics Calculated Metrics – Tutorial
17. Creating your own Google Analytics Tag Auditing System
18. Google Tag Manager Search Tracking without Query Parameter
19. Tracking Google Analytics Paypal Referral and other payment gateways
20. How to Track Phone Calls in Google Analytics – Call Tracking Tutorial
21. How to track leads in Google Analytics via CRM
22. Postbacks in Google Analytics Explained
23. Subscription & Recurring Revenue Analytics in Google Analytics
24. Track the Impact of Google Analytics Cookie Consent on Website Traffic
25. Tracking Offline Conversions in Google Ads
26. Implementing Scroll Tracking via Google Tag Manager
27. Scroll Depth Tracking in Google Tag Manager – Tutorial
28. Site Search Tracking In Google Analytics Without Query Parameters
29. Google Tag Manager Youtube Video Tracking via YouTube Video Trigger
30. How to Correctly Measure Conversion Date & Time in Google Analytics
31. Google Analytics Social Tracking – Twitter, Facebook, Google Plus and LinkedIn
32. Cross Domain Tracking in Google Analytics – Complete Guide
33. Google Analytics Linkedin & Twitter Tracking
34. Creating Content Group in Google Analytics via tracking code using gtag.js
35. Google Analytics Site Search Tracking via Query Parameters
36. Google Analytics Site Search Tracking Tutorial
37. Creating and Using Site Search Funnel in Google Analytics
38. AMP Google Analytics Tracking – Learn to track AMP pages
39. Setting up Sales Funnel across websites in Google Analytics
40. Regex Google Analytics & Google Tag Manager – Tutorial