Step-3: Navigate to the business/client for which you want to set up the Facebook pixel tracking:
Step-4: Make sure you have ‘Manage Ad Account‘ access
Step-5: Click on the ‘All Tools’ drop-down menu:
Step-6: Click on the shortcut named ‘Events Manager’:
If your Facebook pixel is not already set up then follow the steps below, otherwise jump to step-13:
Step-7: You will be asked to create a new data source: Click on ‘Connect a Data Source’.
Step-8: An overlay will appear like below, select ‘Web’ and then click on ‘Connect’.
Step-9: Give a name to your Facebook pixel and then click on the ‘Create Pixel’ button:
Now you have created your Facebook pixel
Step-10: Enter your website URL in the text box and then click on the ‘Check’ button:
Step-11: Click on the ‘Next’ button:
Step-12: Click on ‘Pixel Only’ and then click on the ‘Next’ button:
Now jump to step-16
Step-13: Click on your Facebook pixel:
Step-14: Click on the ‘Manage Integrations’ button:
You should now see a dialogue box like the one below:
Step-15: Click on the ‘Manage’ drop-down menu next to ‘Browser pixel’ and then click on ‘Add to another website’:
You should now see a window like the one below:
Step-16: Click on the ‘Use a partner’ button:
Step-17: Click on ‘Google Tag Manager’:
Step-18: Click on the ‘Next’ button:
Step-19: Click on your Google account:
You should now see a window like the one below:
Step-20: Scroll down the window and then click on the ‘Allow’ button:
Step-21: Select your Google Tag Manager account from the ‘Account’ drop-down menu and your container from the ‘Container’ drop-down menu:
Step-22: Click on the ‘Finish setup’ button:
Once you click on the ‘Finish setup’ button, Facebook will automatically create a new tag in your Google Tag Manager container and publish the version live.
Step-23: Navigate back to your Facebook events manager and then click on the ‘Next’ button:
Step-24: Click on the button ‘Test events in Events Manager’:
You should now see a new tab opened in your browser window like the one below:
Step-25: Click on the ‘Test events’ tab:
Step-26: Scroll down the screen, enter your website URL in the text box and then click on the ‘Open website’ button:
Your website should now open in a new tab in your browser window.
Step-27: Navigate to different pages on your website.
Step-28: Navigate back to your Facebook events manager. You should now see the events being recorded:
Step-29: Navigate back to the browser tab which shows the window ‘Connect your Google Tag Manager account to Facebook’ and then click on the ‘Finish’ button:
Step-31: Find and click on ‘FB Pixel Installation’:
Step-32: Click on the ‘REMOVE ACCESS’ button so that Facebook can no longer access, manage or publish your GTM container versions:
That’s how you can add Facebook Pixel to Google Tag Manager.
If you want to track website/Mobile App conversions (like ‘sales’, ‘leads’, ‘signups’, ‘add to cart’, etc) generated by Facebook users on your website in your Facebook advertising account then you need to deploy the ‘Facebook pixel code’ on all of your website pages.
Another advantage of deploying the ‘Facebook pixel code’ on your website is, you can then create ‘custom audiences’ in your Facebook Advertising account. Through custom audiences, you can remarket your website users on Facebook.
In this article, I will show you, how to test and deploy the Facebook pixel code and Facebook event code on your website via Google Tag Manager.
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
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Maths and Stats for Web Analytics and Conversion Optimization
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Master the Essentials of Email Marketing Analytics
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About the Author
Himanshu Sharma
Founder, OptimizeSmart.com
Over 15 years of experience in digital analytics and marketing
Author of four best-selling books on digital analytics and conversion optimization
Nominated for Digital Analytics Association Awards for Excellence
Runs one of the most popular blogs in the world on digital analytics
Consultant to countless small and big businesses over the decade
Get My Step-By-Step Blueprint For Finding The Best KPIs (32 pages ebook)
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