Prerequisites for adding a Facebook pixel to Google Tag Manager

1. You have a Google Tag Manager account.
2. Google Tag Manager is installed on your website.
3. You have the publish permission at the GTM container level.
4. You have an active Facebook Business Manager account.
5. You have at least one Facebook ad account which is linked to your Facebook business manager account.
6. You have the ‘Manage Ad Account’ access for the Facebook ad account.

Follow the steps below to add the Facebook pixel to Google Tag Manager:

Step-1: Make sure that you are already logged in to your Google Tag Manager account and that you have the ‘Publish’ permission at the container level:

Step-2: Navigate to your Facebook Business Manager account https://business.facebook.com/settings/ad-accounts/ 

Step-3: Navigate to the business/client for which you want to set up the Facebook pixel tracking:

Step-4: Make sure you have ‘Manage Ad Account‘ access

Step-5: Click on the ‘All Tools’ drop-down menu:

Step-6: Click on the shortcut named ‘Events Manager’:

If your Facebook pixel is not already set up then follow the steps below, otherwise jump to step-13:

Step-7: You will be asked to create a new data source: Click on ‘Connect a Data Source’.

Step-8: An overlay will appear like below, select ‘Web’ and then click on ‘Connect’.

Step-9:  Give a name to your Facebook pixel and then click on the ‘Create Pixel’ button:

Now you have created your Facebook pixel

Step-10: Enter your website URL in the text box and then click on the ‘Check’ button:

Step-11: Click on the ‘Next’ button:

Step-12:  Click on ‘Pixel Only’ and then click on the ‘Next’ button:

Now jump to step-16

Step-13: Click on your Facebook pixel:

Step-14: Click on the ‘Manage Integrations’ button:

You should now see a dialogue box like the one below:

Step-15: Click on the ‘Manage’ drop-down menu next to ‘Browser pixel’ and then click on ‘Add to another website’:

You should now see a window like the one below:

Step-16: Click on the ‘Use a partner’ button:

Step-17: Click on ‘Google Tag Manager’:

Step-18: Click on the ‘Next’ button:

Step-19: Click on your Google account:

You should now see a window like the one below:

Step-20: Scroll down the window and then click on the ‘Allow’ button:

Step-21: Select your Google Tag Manager account from the ‘Account’ drop-down menu and your container from the ‘Container’ drop-down menu:

Step-22: Click on the ‘Finish setup’ button:

Once you click on the ‘Finish setup’ button, Facebook will automatically create a new tag in your Google Tag Manager container and publish the version live.

Step-23: Navigate back to your Facebook events manager and then click on the ‘Next’ button:

Step-24: Click on the button ‘Test events in Events Manager’:

You should now see a new tab opened in your browser window like the one below:

Step-25: Click on the ‘Test events’ tab:

Step-26: Scroll down the screen, enter your website URL in the text box and then click on the ‘Open website’ button:

Your website should now open in a new tab in your browser window. 

Step-27: Navigate to different pages on your website.

Step-28: Navigate back to your Facebook events manager. You should now see the events being recorded:

Step-29: Navigate back to the browser tab which shows the window ‘Connect your Google Tag Manager account to Facebook’ and then click on the ‘Finish’ button:

Step-30: Navigate to ‘Apps with access to your account’: https://myaccount.google.com/permissions 

Step-31: Find and click on ‘FB Pixel Installation’:

Step-32: Click on the ‘REMOVE ACCESS’ button so that Facebook can no longer access, manage or publish your GTM container versions:

That’s how you can add Facebook Pixel to Google Tag Manager.

If you want to track website/Mobile App conversions (like ‘sales’, ‘leads’, ‘signups’, ‘add to cart’, etc) generated by Facebook users on your website in your Facebook advertising account then you need to deploy the ‘Facebook pixel code’ on all of your website pages. 

Another advantage of deploying the ‘Facebook pixel code’ on your website is,  you can then create ‘custom audiences’ in your Facebook Advertising account. Through custom audiences, you can remarket your website users on Facebook.

In this article, I will show you, how to test and deploy the Facebook pixel code and Facebook event code on your website via Google Tag Manager.

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