Google Analytics Tracking for Shopify Store via Google Tag Manager

In this article, I will show you, how to correctly setup Google Analytics for your Shopify Store esp. while using Google Tag Manager (GTM).

Are you using Google Tag Manager or do you want to use GTM, for your Shopify Store?

If that is the case then do not deploy the Google Analytics tag via Google Tag Manager.

If you used GTM to install Google Analytics on your Shopify store (which you technically can) then your cross domain tracking won’t work. So do not use GTM to deploy Google Analytics on your Shopify Store.

Let me explain, how the Cross Domain tracking works between your website and Shopify.

Cross Domain tracking between your website and Shopify

If you are using any Shopify plan (other than ‘Shopify Plus’) then your checkout happens on the ‘Shopify’ website.

So in order to complete a purchase, your customer must leave your website and land on the checkout, hosted on shopify website:

In order to track your customer across domains (from your website to Shopify website), you would need to set up cross domain tracking.

If you don’t do that, then you won’t be able to track the checkout funnel of your customers.

By default, Shopify automatically setup cross domain tracking between your website and its website, provided following two conditions are met:

#1 You have installed Google Analytics tracking via Shopify (explained later).

#2 You are not deploying Google Analytics tag via Google Tag Manager.

If you used GTM to install Google Analytics on your Shopify store (which you technically can) then your cross domain tracking won’t work.

So do not use GTM to deploy Google Analytics on your Shopify Store.

I know I have already mentioned this earlier but it is important to repeat.

However, feel free to use GTM, to install other tags (like Hotjar, Adwords Conversion Tracking etc) on your shopify store.

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Installing Google Analytics on your Shopify Store

Follow the steps below:

Step-1: Create a new Google Analytics property. If you already have a Google Analytics account then just log in.

Step-2: Navigate to ‘All website data’ view:

Step-3: Navigate to the ‘Admin’ section of your Google Analytics view:

Step-4: Click on ‘Tracking Info’ link under the ‘Property’ column:

Step-5: Click on ‘Tracking Code’ link under ‘Tracking Info’:

Step-6: Select and copy your Google Analytics tracking code.

Step-7: Login to your shopify store with Admin/full access and then click on ‘Preferences’ under the ‘Online Store’ drop down menu:

Step-8: Navigate to the ‘Google Analytics’ section and paste your Google Analytics tracking code there:

Once you have added the code, the Google Analytics Section will look like the one below:

Step-9: Click on the ‘Save’ button.

Step-10: Navigate back to the ‘tracking code’ section in your Google Analytics property and then click on the ‘send test traffic’ button:

A window will pop-up which show your website. Close that window and then see the number of active users:

If you see 1 or more active users then it means the Google Analytics is now installed on your shopify store.

But you are still not 100% sure whether Google Analytics is correctly installed on your website.

For that, you would need to test your checkout funnel.

Step-11: Navigate to your Shopify store and then add an item to your cart.

Step-12: Click on the ‘checkout’ button to start the checkout process.

Step-13: Look for ‘client id’ (_ga=[some number]) in the URL which starts with https://checkout.shopify.com/….

If you see the client id then it means the cross domain tracking is working.

If not then something has gone wrong with your Google Analytics set up.

Make sure you are not the Google Analytics tag via GTM.

Note: If you are new to ‘Client ID’ then read the following two articles:

 

Do you know the difference between Digital Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Digital analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Digital analytics.

They just copy each other. Monkey see, monkey do.

But Digital analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.


Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’.

You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.


You learn data analysis and interpretation from Digital analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.


You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in digital analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

Here what You'll Learn On This FREE Web Class!


1) The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales.

2) Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

3) The number 1 reason why conversion optimization is not working for your business.

4) How to advertise on any marketing platform for FREE with an unlimited budget.

5) How to learn and master digital analytics in record time.

 
 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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