Postbacks (or Mobile App Postbacks) allow Google Analytics to ping (send conversion data) a third party mobile advertising network whenever it detects a mobile app install (‘first launch’) or in-app conversion (like transaction) from that network.
Following are the examples of third-party mobile advertising networks which Google Analytics can currently ping:
Through Google Analytics iOS App Install Tracking you can determine which of your ad campaigns generated most mobile app installs, sales and other conversions.
You can achieve the same objective with Android campaign tracking for your Android apps.
Follow the steps below to enable the ‘Postback’ feature in GA for a particular third party mobile ad network:
Step-1: Navigate to the ‘Admin’ section of your GA account and then click on the link called ‘Postbacks’ under the ‘Property’ column:
Step-2: Click on the ‘+Add new’ button:
Step-3: Select the mobile ad network which you want GA to ping whenever it detects a mobile app install or in-app conversion, from the drop-down menu:
Step-4: Click on the ‘Next Step’ button and then select the reporting view to which you want the app install and/or in-app conversions associated with:
Step-5: Select the type of conversion (‘First Launch’ or ‘Transaction’) you want to send, to the selected ad network:
Step-6: Click on the ‘Next Step’ button and then click on the ‘Done’ button:
Once you clicked on the ‘Done’ button, your ad network will be listed in the postbacks table:
About Mobile Ad Network Parameters
Some mobile ad networks ask for ID (like app ID, account ID, Goal ID, Event ID etc) in order to identify your app in their systems.
In the context of postbacks, such IDs are called ‘Network parameters’.
Depending upon the ad network you selected, GA may ask you to enter network parameters while creating a postback.
For example, if you want GA to ping the ‘Tapjoy’ ad network, whenever it detects a mobile app install or in-app conversion then you would need to input the network parameter while creating the postback:
Removing a mobile ad network
If you want to remove a mobile ad network from receiving pings from GA then click on the checkbox, next to the ad network’s name and then click on the ‘Remove’ button:
Get weekly practical tips on GA4 and/or BigQuery to accurately track and read your analytics data.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma
Founder, OptimizeSmart.com
Over 15 years of experience in digital analytics and marketing
Author of four best-selling books on digital analytics and conversion optimization
Nominated for Digital Analytics Association Awards for Excellence
Runs one of the most popular blogs in the world on digital analytics
Consultant to countless small and big businesses over the decade
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.