How to install Google Analytics on your website

In this article, I will show you how to install Google Analytics (both Google Analytics 4 and Universal Analytics) on your website at the same time. Here I have assumed that you do not have a Google Analytics account. 

If you already have a Google Analytics account with Universal Analytics property then check out this article How to upgrade to GA4 (Google Analytics 4) to tag for both Universal Analytics and Google Analytics 4

Follow the steps below to install Google Analytics on your website (both Google Analytics 4 and Universal Analytics)

Step-1: Navigate to https://analytics.google.com/

Step-2: Sign in with your Google username and password.

Step-3: Click on the ‘Start Measuring’ button:

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Step-4: Enter your account name (it is generally your company name):


Step-5: Select all the Account data sharing settings (or the one you want) and then click on the ‘Next’ button:


Step-6: Enter the name of your Google Analytics Property (it is generally your website name):


Step-7: Set your reporting timezone and currency:


Step-8: Click on the ‘Show advanced options‘ link:


Step-9: Switch on the toggle button next to ‘Create a Universal Analytics property‘:


Step-10: Enter your domain name and then click on the ‘Next’ button:


Note: Here we are going to create both Google Analytics 4 and Universal Analytics property at the same time. If you want to create only the universal analytics property then select the option ‘Create a Universal Analytics property only‘:


Step-11: Select your industry category and business size:


Step-12: Specify how you intend to use Google Analytics with your business. Check all the boxes that are applicable to you and then click on the ‘create‘ button:


Step-13: Select your country from the drop-down menu, go through ‘Google Analytics Terms of Service’, go through ‘Data Processing Terms‘ and then click on the checkbox ‘I also accept the Data Processing Terms as required by GDPR‘:


Step-14: Scroll down, go through ‘Google Measurement Controller-Controller Data Protection Terms‘, click on the checkbox ‘I accept the Measurement Controller-Controller Data Protection Terms for the data that I share with Google.‘ and then click on the ‘I Accept‘ button:


You should now see a screen like the one below:


Step-15: Click on the ‘Copy’ button to copy your measurement ID:


Step-16: Login to your Google Tag Manager account and then click on the ‘New Tag’ button:


Note: Make sure that the Google Tag Manager code is installed on all the pages of your website.  Check out this article for more detail: How to Install Google Tag Manager on your website

Step-17: Name your new tag ‘GA4 Configuration Tag‘:


Step-18: Click on the ‘Choose a tag type’ button:


Step-19: Click on ‘Google Analytics: GA4 Configuration‘:


Step-20: Enter the measurement ID you copied earlier in the ‘Measurement ID‘ text box:


Step-21: Click on the ‘Choose a trigger’ button:


Step-22: Click on ‘All pages’:


Step-23: Click on the ‘Save’ button to save your tag:


Step-24: Click on the ‘Preview’ button at the top right-hand side:


The tag manager preview mode window would open in a new browser tab. If it doesn’t then it means your browser is blocking the window.

Step-25: Enter your website URL and then click on the ‘Start‘ button:


Once you clicked on the ‘Start’ button, one new tab will open up in your browser window which shows your website.

Step-26: Switch back to the browser tab which shows your tag manager preview mode window and then click on the ‘Continue‘ button:


Step-27: If you see the tag G4 Configuration Tag under the Tags Fired section then it means your tag is firing correctly:

Step-28: Navigate back to your GTM account and then click on the ‘Submit’ button:


Step-29: Give your version a name and then click on the ‘Publish’ button:


Step-30: Navigate back to your website and visit a couple of pages.

Step-31: Navigate back to your GA4 property and then click on the cross button next to ‘Web stream details‘:


Step-32: Click on the ‘Real-time’ icon to open the real-time report:


You should now be able to see new data flowing in your real-time report:


Congratulations! You have successfully set up tracking for your GA4 property. 

But you still need to set up tracking for Universal Analytics property. 

Step-33: Click on the drop-down menu at the top:


Step-34: Click on your Universal Analytics property (the universal analytics property ID starts with ‘UA’ for example UA-193355119-1):


Step-35: Click on ‘All Web Site Data’:


You should now see a screen like the one below:


Step-36: Click on the ‘Dismiss‘ button at the bottom right-hand side of your screen:


Step-37: Click on the ‘Admin‘ link at the bottom left hand-side of your screen:


Step-38: Click on the ‘Tracking Info‘ link under the ‘Property’ column:


Step-39: Click on ‘Tracking Code‘:


Step-40: Copy the tracking ID:


Step-41: Navigate to your Google Tag Manager account and then click on the ‘Variables‘ link:


Step-42: Click on the ‘New‘ button under ‘User-Defined Variables‘:


Step-43: Name the new variable ‘GA Default Settings‘ and then set the variable type to ‘Google Analytics Settings‘:


Step-44: Enter the tracking ID you copied earlier in the ‘Tracking ID‘ text box and then click on the ‘Save’ button:


Step-45: Click on the ‘Overview’ link:


Step-46: Click on the ‘New Tag’ button:


Step-47: Set up your new tag like the one below and then click on the ‘Save’ button:


Step-48: Click on the ‘Preview’ button at the top right-hand side:


Step-49: Enter your website URL and then click on the ‘Start’ button:


Once you clicked on the ‘Start’ button, one new tab will open up in your browser window which shows your website.

Step-50: Switch back to the browser tab which shows your tag manager preview mode window and then click on the ‘Continue‘ button:


Step-51: If you see the tag GA Tracking Code Main property under the Tags Fired section then it means your tag is firing correctly:


Step-52: Navigate back to your GTM account and then click on the ‘Submit’ button:


Step-53: Give your version a name and then click on the ‘Publish’ button:


Step-54: Navigate back to your Universal Analytics property and then click on the ‘Send test traffic‘ button:


When you click on the ‘Send test traffic’ button, your website will open in a new window. Once your website has fully loaded into this new window then close the window. 

You should now see a message like the one below: 1 active users right now (including 1 from test traffic). See details in real-time traffic reports:

Congratulations! You have successfully set up tracking for your Universal Analytics property. 

You now have set up tracking both for your Google Analytics 4 property and the Universal Analytics property.

Related Article: How to install Google Tag Manager on your WordPress Website

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