How to Install Google Analytics 4 on Shopify

Table of Contents for Google Tag Manager Variables and Triggers

  1. How to create your tracking ID in your Google Analytics 4 account
  2. Steps to implement the Google Analytics 4 tracking code in Shopify
  3. How to validate data in Google Analytics real-time reports
  4. FAQ
  5. Other articles related to GA4 (Google Analytics 4)

In this article, we will learn how to install Google Analytics 4 on your Shopify store. Before getting started, make sure that you have set up your Google Analytics 4 property and Shopify account.

If you have a Google Analytics account and are looking to upgrade, then you can refer to my guide to upgrading Google Analytics to GA4.

Now, let us see the steps for installation and validation of Google Analytics 4 on a Shopify store.

How to create your tracking ID in your Google Analytics 4 account

I am assuming that you already have a Google Analytics 4 account created. If you haven’t created a Google Analytics 4 account and are looking for guidance then refer to my Google Analytics 4 training and tutorial.

Step-1: Log in to your Google Analytics 4 account.

Step-2: Click on the ‘Admin’ section on the left-hand menu.

Admin 1

Step-3: From the ‘Property’ section, select ‘Data Streams’.

GA4 Data Streams

Step-4: Click on the ‘Add Stream’ to create a new stream for your GA4 property.

Add Stream GA4

Step-5: When you click on ‘Add stream’, you will see a drop-down with options to create an IOS app, Android app, or web. Let us select ‘Web’ for this example.

Web Sstream GA4

Step-6: To set up a data stream, provide your website URL and stream name and click on ‘Create stream’.

Setup Data Stream

Step-7: Once the stream is created, you will see your web stream details, as shown below.

Web Stream Details 1

Step-8: Under ‘Tagging instructions’, select new ‘Add new on-page tag’. Here you will find gtag.js code and Google Tag Manager options.

Add on page Google tag

Step-9: Click on the ‘Global site tag’ option to see the code. Copy the code and keep it handy.

Global Site tag

Steps to implement the Google Analytics 4 tracking code in Shopify

Step-1: Log in to your Shopify account.

Step-2: From the left-hand menu, select ‘Online store’, which is under the ‘Sales channels’.

Shopify Online Store

Step-3:  Select ‘Themes’ from the options available under ‘Online store’.

Shopify themes

Step-4: On the right-hand side you will see options to customize your themes. Click on ‘Actions’.

Shopify Actions

Step-5: When you click on ‘Actions’, a drop-down appears. Click on ‘Edit code’ from the options.

Edit code 1

Step-6: Now, paste the code that you have copied from the Google Analytics 4 property in the <head> section of the code.

Before Code Placement:

tracking code placement

After Code Placement:

GA code on Shopify

Step-7: Click on ‘Save’ and preview your Shopify site.

Shopify preview

How to validate data in Google Analytics realtime reports

Step-1: Navigate to your Google Analytics 4 account and click on ‘Reports’.

Reports 1

Step-2: Click on ‘Realtime’.

Realtime

Step-3: You should now see the users in the realtime reports in the GA4 account.

users in real time reports

Step-4:  Additionally, you can also see the data in events, page title and audiences.

GA4 audiences

views by page title
Event count

You have now successfully installed Google Analytics 4 on your Shopify Store. You can also implement Google Analytics 4 code on your Shopify using Google Tag Manager.

 Follow the steps mentioned in this article about Google Tag Manager Shopify installation Guide.

Frequently Asked Questions About How to Install Google Analytics 4 on Shopify

How to install GA4 on the Shopify website?

Follow the below steps to install GA4 on the Shopify website
Step-1: Log in to your Google Analytics 4 account.
Step-2: Click on the ‘Admin’ section on the left-hand menu.
Step-3: From the ‘Property’ section, select ‘Data streams’.
Step-4: Click on the ‘Add Stream’ to create a new stream for your GA4 property.
Step-5: Select data stream as “Web”
Step-6: Once the data stream is created, under ‘Tagging instructions’, select new ‘Add new on-page tag’. Here you will find the gtag.js code
Step-7: Click on the ‘Global site tag’ option to see the code. Copy the code and keep it handy.
Step-8: Log in to your Shopify account.
Step-9: From the left-hand menu, select ‘Online store’, which is under the ‘Sales channels’.
Step-10: Select ‘Themes’ from the options available under ‘Online store’.
Step-11: On the right-hand side you will see options to customize your themes. Click on ‘Actions’.
Step-12: When you click on ‘Actions’, a drop-down appears. Click on ‘Edit code’ from the options.
Step-13: Now, paste the code that you have copied from the Google
Step-14: Click on ‘Save’ and preview your Shopify site.

Does the Shopify website automatically track eCommerce events for GA4?

No, the Shopify website cannot track eCommerce events automatically. You need to track it manually either using gtag.js or Google Tag Manager.

Can you implement Google Universal analytics and GA4 on the Shopify website?

Yes, you can implement both Google Universal analytics and GA4 on the Shopify website. It is advised to have both analytics versions to be implemented. You can easily do it using gtag.js or Google Tag Manager.

Other articles related to GA4 (Google Analytics 4)

#1 GA4 Intro

  1. What is GA4 (Google Analytics 4) – The Apps + Web Property?
  2. Key Benefits of Using Google Analytics 4 (GA4)
  3. How to upgrade to GA4 (Google Analytics 4)
  4. Google Analytics 4 (GA4) vs Universal Analytics – What is the difference?
  5. Google Signals GA4 – See demographics (gender, age) in Google Analytics 4
  6. Understanding Google Analytics Measurement ID (GA4)
  7. Google Analytics 4 training and tutorial
  8. Using the GA4 test property

#2 GA4 Integration

  1. How to connect GA4 (Google Analytics 4) with Google Data Studio
  2. How to link GA4 (Google Analytics 4) with Google Ads
  3. GA4 BigQuery – Connect Google Analytics 4 with BigQuery

#3 GA4 Events

  1. GA4 (Google Analytics 4) Event Tracking Setup Tutorial
  2. How to set up GA4 Custom Events via Google Tag Manager
  3. GA4 (Google Analytics 4) Enhanced Measurement Tracking Tutorial
  4. Events Report in Google Analytics 4 (GA4)
  5. GA4 User Properties (User Scoped Custom Dimensions) – Tutorial
  6. Event Scoped Custom Dimensions in GA4 – Tutorial

#4 GA4 Conversions

  1. GA4 (Google Analytics 4) Conversion Tracking Guide
  2. How to import conversions from GA4 property to your Google Ads account

#5 GA4 Dimensions and Metrics

  1. GA4 Metrics Tutorial with Free Google Analytics 4 Ebook
  2. GA4 Custom Metrics Tutorial
  3. GA4 Dimensions Tutorial
  4. GA4 Custom Dimensions Tutorial

#6 GA4 Ecommerce

  1. GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

#7 GA4 Specialized Tracking

  1. Cross Domain Tracking in GA4 (Google Analytics 4) Setup Guide
  2. GA4 Site Search – Tracking Site Search in Google Analytics 4
  3. GA4 (Google Analytics 4) Scroll Tracking Tutorial
  4. How to Install Google Analytics 4 on Shopify
  5. Self-referral Google Analytics 4 – Referral exclusion GA4
  6. GA4 Data Import Tutorial

#8 GA4 filters

  1. GA4 filters – Understanding data filters in Google Analytics 4
  2. How to create and test filters in Google Analytics 4 (GA4)?
  3. Exclude internal traffic in GA4 (Google Analytics 4) via IP filter

#9 GA4 Analysis Hub

  1. Analysis Hub Google Analytics – Exploration Report in GA4 (Google Analytics 4)
  2. How to use the user lifetime report in Google Analytics 4 (GA4)
  3. How to use path analysis report in Google Analytics 4 (GA4)
  4. How to use Segment Overlap Report in Google Analytics 4 (GA4)
  5. How to use the Funnel Analysis Report in Google Analytics 4 (GA4)

#10 GA4 Advanced

  1. How to use Debug View report in Google Analytics 4 (GA4)
  2. Understanding GA4 measurement protocol
  3. How to create a remarketing audience in Google Analytics 4 (GA4)
  4. GA4 Audiences – Creating custom audience in Google Analytics 4
  5. How to build comparison (Advanced segment) in Google Analytics 4 (GA4)

#11 GA4 Reporting

  1. How to create custom insights in Google Analytics 4 (GA4)

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