In this article, we will learn how to install Google Analytics 4 on your Shopify store. Before getting started, make sure that you have set up your Google Analytics 4 property and Shopify account.
If you have a Google Analytics account and are looking to upgrade, then you can refer to my guide to upgrading Google Analytics to GA4.
Now, let us see the steps for installation and validation of Google Analytics 4 on Shopify store.
How to create your tracking ID in your Google Analytics 4 account
I am assuming that you already have a Google Analytics 4 account created. If you haven’t created a Google Analytics 4 account and are looking for guidance then refer to my Google Analytics 4 training and tutorial.
Step-1: Log in to your Google Analytics 4 account.
Step-2: Click on the ‘Admin’ section on the left-hand menu.
Step-3: From the ‘Property’ section, select ‘Data streams’.
Step-4: Click on the ‘Add Stream’ in order to create a new stream for your GA4 property.
Step-5: When you click on ‘Add stream’, you will see a drop-down with options to create an IOS app, Android app, or web. Let us select ‘Web’ for this example.
Step-6: To set up a data stream, provide your website URL and stream name and click on ‘Create stream’.
Step-7: Once the stream is created, you will see your web stream details, as shown below.
Step-8: Under ‘Tagging instructions’, select new ‘Add new on-page tag’. Here you will find gtag.js code and Google Tag Manager options.
Step-9: Click on the ‘Global site tag’ option to see the code. Copy the code and keep it handy.
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Steps to implement the Google Analytics 4 tracking code in Shopify
Step-1: Log in to your Shopify account.
Step-2: From the left-hand menu, select ‘Online store’, which is under the ‘Sales channels’.
Step-3: Select ‘Themes’ from the options available under ‘Online store’.
Step-4: On the right-hand side you will see options to customize your themes. Click on ‘Actions’.
Step-5: When you click on ‘Actions’, a drop-down appears. Click on ‘Edit code’ from the options.
Step-6: Now, paste the code that you have copied from the Google Analytics 4 property in the <head> section of the code.
Before Code Placement:
After Code Placement:
Step-7: Click on ‘Save’ and preview your Shopify site.
How to validate data in Google Analytics real time reports
Step-1: Navigate to your Google Analytics 4 account.
Step-2: Click on ‘Real-time’ reports.
Step-3: You should now see the users in the real time reports in the GA4 account.
Step-4: Additionally, you can also see the data in events, page title and audiences.
You have now successfully installed Google Analytics 4 on your Shopify Store. You can also implement Google Analytics 4 code on your Shopify using Google Tag Manager.
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Himanshu Sharma
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Over 15 years of experience in digital analytics and marketing
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