In this article, we will learn how to install Google Analytics 4 on your Shopify store. Before getting started, make sure that you have set up your Google Analytics 4 property and Shopify account.
If you have a Google Analytics account and are looking to upgrade, then you can refer to my guide to upgrading Google Analytics to GA4.
Now, let us see the steps for installation and validation of Google Analytics 4 on a Shopify store.
How to create your tracking ID in your Google Analytics 4 account
I am assuming that you already have a Google Analytics 4 account created. If you haven’t created a Google Analytics 4 account and are looking for guidance then refer to my Google Analytics 4 training and tutorial.
Step-1: Log in to your Google Analytics 4 account.
Step-2: Click on the ‘Admin’ section on the left-hand menu.
Step-3: From the ‘Property’ section, select ‘Data Streams’.
Step-4: Click on the ‘Add Stream’ to create a new stream for your GA4 property.
Step-5: When you click on ‘Add stream’, you will see a drop-down with options to create an IOS app, Android app, or web. Let us select ‘Web’ for this example.
Step-6: To set up a data stream, provide your website URL and stream name and click on ‘Create stream’.
Step-7: Once the stream is created, you will see your web stream details, as shown below.
Step-8: Under ‘Tagging instructions’, select new ‘Add new on-page tag’. Here you will find gtag.js code and Google Tag Manager options.
Step-9: Click on the ‘Global site tag’ option to see the code. Copy the code and keep it handy.
Steps to implement the Google Analytics 4 tracking code in Shopify
Step-1: Log in to your Shopify account.
Step-2: From the left-hand menu, select ‘Online store’, which is under the ‘Sales channels’.
Step-3: Select ‘Themes’ from the options available under ‘Online store’.
Step-4: On the right-hand side you will see options to customize your themes. Click on ‘Actions’.
Step-5: When you click on ‘Actions’, a drop-down appears. Click on ‘Edit code’ from the options.
Step-6: Now, paste the code that you have copied from the Google Analytics 4 property in the <head> section of the code.
Before Code Placement:
After Code Placement:
Step-7: Click on ‘Save’ and preview your Shopify site.
How to validate data in Google Analytics realtime reports
Step-1: Navigate to your Google Analytics 4 account and click on ‘Reports’.
Step-2: Click on ‘Realtime’.
Step-3: You should now see the users in the realtime reports in the GA4 account.
Step-4: Additionally, you can also see the data in events, page title and audiences.
You have now successfully installed Google Analytics 4 on your Shopify Store. You can also implement Google Analytics 4 code on your Shopify using Google Tag Manager.
Frequently Asked Questions About How to Install Google Analytics 4 on Shopify
How to install GA4 on the Shopify website?
Follow the below steps to install GA4 on the Shopify website Step-1: Log in to your Google Analytics 4 account. Step-2: Click on the ‘Admin’ section on the left-hand menu. Step-3: From the ‘Property’ section, select ‘Data streams’. Step-4: Click on the ‘Add Stream’ to create a new stream for your GA4 property. Step-5: Select data stream as “Web” Step-6: Once the data stream is created, under ‘Tagging instructions’, select new ‘Add new on-page tag’. Here you will find the gtag.js code Step-7: Click on the ‘Global site tag’ option to see the code. Copy the code and keep it handy. Step-8: Log in to your Shopify account. Step-9: From the left-hand menu, select ‘Online store’, which is under the ‘Sales channels’. Step-10: Select ‘Themes’ from the options available under ‘Online store’. Step-11: On the right-hand side you will see options to customize your themes. Click on ‘Actions’. Step-12: When you click on ‘Actions’, a drop-down appears. Click on ‘Edit code’ from the options. Step-13: Now, paste the code that you have copied from the Google Step-14: Click on ‘Save’ and preview your Shopify site.
Does the Shopify website automatically track eCommerce events for GA4?
No, the Shopify website cannot track eCommerce events automatically. You need to track it manually either using gtag.js or Google Tag Manager.
Can you implement Google Universal analytics and GA4 on the Shopify website?
Yes, you can implement both Google Universal analytics and GA4 on the Shopify website. It is advised to have both analytics versions to be implemented. You can easily do it using gtag.js or Google Tag Manager.
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