Image Link data type in Google Data Studio
The ‘Image Link’ data type is used for those fields which contain clickable images.
If you want to display clickable images in the data table of a report then you would need to use a field of the ‘Image Link’ data type.
Follow the steps below to use the ‘Image Link’ data type in Google Data Studio:
Step-1: Navigate to your Google data studio account and then click on the ‘Create’ button:
Step-2: Click on the ‘Data Source’ option to create a new data source schema:
Step-3: Find and click on the Google Sheets connector:
Step-4: Select your Google Sheets data source:
The selected Google Sheets data source contains the following data:
This data source contains a field called ‘Product Images URL‘ which contains the URLs of product images. Such type of field is called an image field.
Get the ebook on Google Data Studio (50+ Pages)
Step-5: Click on the ‘Connect’ button at the top right-hand side:
Your new data source schema is going to look like the one below:
Step-6: Change the data type of the ‘Product Images URL‘ field from ‘URL’ to ‘Image’:
Step-7: Click on the ‘ADD A FIELD’ button to create a new calculated field:
Step-8: Name the new calculated field ‘Clickable Images‘ and then define it like the one below:
Here I have used the ‘HYPERLINK‘ function which returns a hyperlink. But in our case, this function is used to return clickable images.
Following is the syntax of the ‘HYPERLINK’ function:
HYPERLINK(URL, Link Label)
‘URL‘ refers to the full URL of the link location. In our case, it is the ‘Product Pages’ field. This field contains the full URL of the link locations.
‘Link Label‘ refers to the text or image to display as the link. In our case, it is the ‘Product Images URL’ field which is an image field. This field contains all the images which I want to make clickable.
Step-9: Click on the ‘Save’ button and then click on the ‘All Fields’ button in order to navigate back to the data source schema editor:
You should now see the new calculated field of type ‘Image Link’:
Step-10: Click on the ‘Create Report’ button to create a new report from the data source schema:
Step-11: Click on the ‘Add to report’ button:
Data Studio will automatically create a new table in your report:
Step-12: Drag and drop the following fields one by one from the ‘Available Fields’ section to the ‘Dimensions’ section:
- Clickable Images
- Product Cost
Step-13: Remove the ‘Record count’ metric by clicking on the cross button next to it:
Your data table is now going to look like the one below:
Step-14: Re-size your data table so that you can see all the product images:
Step-15: Click on the ‘View’ button (on the top right-hand side of your screen) to view your report in the view mode:
In view mode, your data table is going to look like the one below:
If you now click on an image (book cover), you would be redirected to the corresponding link location. That’s how you can add clickable images to the data table in your report.
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This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
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Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
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The ‘Image Link’ data type is used for those fields which contain clickable images.
If you want to display clickable images in the data table of a report then you would need to use a field of the ‘Image Link’ data type.
Follow the steps below to use the ‘Image Link’ data type in Google Data Studio:
Step-1: Navigate to your Google data studio account and then click on the ‘Create’ button:
Step-2: Click on the ‘Data Source’ option to create a new data source schema:
Step-3: Find and click on the Google Sheets connector:
Step-4: Select your Google Sheets data source:
The selected Google Sheets data source contains the following data:
This data source contains a field called ‘Product Images URL‘ which contains the URLs of product images. Such type of field is called an image field.
Get the ebook on Google Data Studio (50+ Pages)
Step-5: Click on the ‘Connect’ button at the top right-hand side:
Your new data source schema is going to look like the one below:
Step-6: Change the data type of the ‘Product Images URL‘ field from ‘URL’ to ‘Image’:
Step-7: Click on the ‘ADD A FIELD’ button to create a new calculated field:
Step-8: Name the new calculated field ‘Clickable Images‘ and then define it like the one below:
Here I have used the ‘HYPERLINK‘ function which returns a hyperlink. But in our case, this function is used to return clickable images.
Following is the syntax of the ‘HYPERLINK’ function:
HYPERLINK(URL, Link Label)
‘URL‘ refers to the full URL of the link location. In our case, it is the ‘Product Pages’ field. This field contains the full URL of the link locations.
‘Link Label‘ refers to the text or image to display as the link. In our case, it is the ‘Product Images URL’ field which is an image field. This field contains all the images which I want to make clickable.
Step-9: Click on the ‘Save’ button and then click on the ‘All Fields’ button in order to navigate back to the data source schema editor:
You should now see the new calculated field of type ‘Image Link’:
Step-10: Click on the ‘Create Report’ button to create a new report from the data source schema:
Step-11: Click on the ‘Add to report’ button:
Data Studio will automatically create a new table in your report:
Step-12: Drag and drop the following fields one by one from the ‘Available Fields’ section to the ‘Dimensions’ section:
- Clickable Images
- Product Cost
Step-13: Remove the ‘Record count’ metric by clicking on the cross button next to it:
Your data table is now going to look like the one below:
Step-14: Re-size your data table so that you can see all the product images:
Step-15: Click on the ‘View’ button (on the top right-hand side of your screen) to view your report in the view mode:
In view mode, your data table is going to look like the one below:
If you now click on an image (book cover), you would be redirected to the corresponding link location. That’s how you can add clickable images to the data table in your report.
Related Articles
Register for the FREE TRAINING...
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
Himanshu Sharma
Digital Marketing Consultant and Founder of Optimizesmart.com