Step-5: Click on the ‘Connect’ button at the top right-hand side:
Your new data source schema is going to look like the one below:
Step-6: Change the data type of the ‘Product Images URL‘ field from ‘URL’ to ‘Image’:
Step-7: Click on the ‘ADD A FIELD’ button to create a new calculated field:
Step-8: Name the new calculated field ‘Clickable Images‘ and then define it like the one below:
Here I have used the ‘HYPERLINK‘ function which returns a hyperlink. But in our case, this function is used to return clickable images.
Following is the syntax of the ‘HYPERLINK’ function:
HYPERLINK(URL, Link Label)
‘URL‘ refers to the full URL of the link location. In our case, it is the ‘Product Pages’ field. This field contains the full URL of the link locations.
‘Link Label‘ refers to the text or image to display as the link. In our case, it is the ‘Product Images URL’ field which is an image field. This field contains all the images which I want to make clickable.
Step-9: Click on the ‘Save’ button and then click on the ‘All Fields’ button in order to navigate back to the data source schema editor:
You should now see the new calculated field of type ‘Image Link’:
Step-10: Click on the ‘Create Report’ button to create a new report from the data source schema:
Step-11: Click on the ‘Add to report’ button:
Data Studio will automatically create a new table in your report:
Step-12: Drag and drop the following fields one by one from the ‘Available Fields’ section to the ‘Dimensions’ section:
Clickable Images
Product Cost
Step-13: Remove the ‘Record count’ metric by clicking on the cross button next to it:
Your data table is now going to look like the one below:
Step-14: Re-size your data table so that you can see all the product images:
Step-15: Click on the ‘View’ button (on the top right-hand side of your screen) to view your report in the view mode:
In view mode, your data table is going to look like the one below:
If you now click on an image (book cover), you would be redirected to the corresponding link location. That’s how you can add clickable images to the data table in your report.
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
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About the Author
Himanshu Sharma
Founder, OptimizeSmart.com
Over 15 years of experience in digital analytics and marketing
Author of four best-selling books on digital analytics and conversion optimization
Nominated for Digital Analytics Association Awards for Excellence
Runs one of the most popular blogs in the world on digital analytics
Consultant to countless small and big businesses over the decade
