Image Link Data Type in Google Data Studio

Last Updated: October 16, 2022

The ‘Image Link’ data type is used for those fields which contain clickable images. 

If you want to display clickable images in the data table of a report then you would need to use a field of the ‘Image Link’ data type.

Follow the steps below to use the ‘Image Link’ data type in Google Data Studio:

Step-1: Navigate to your Google data studio account and then click on the ‘Create’ button:

create 1

Step-2: Click on the ‘Data Source’ option to create a new data source schema:

data source 1

Step-3: Find and click on the Google Sheets connector:

Google sheets 1

Step-4: Select your Google Sheets data source:

Google sheet name

The selected Google Sheets data source contains the following data:

product images data

This data source contains a field called ‘Product Images URL‘ which contains the URLs of product images. Such type of field is called an image field.

Step-5: Click on the ‘Connect’ button at the top right-hand side:

connect 2

Your new data source schema is going to look like the one below:

datasource schema 1

Step-6: Change the data type of the ‘Product Images URL‘ field from ‘URL’ to ‘Image’:

change data tupe to image

Step-7: Click on the ‘ADD A FIELD’ button to create a new calculated field:

add afield 1

Step-8: Name the new calculated field ‘Clickable Images‘ and then define it like the one below:

clickable image

Here I have used the ‘HYPERLINK‘ function which returns a hyperlink.  But in our case, this function is used to return clickable images. 

Following is the syntax of the ‘HYPERLINK’ function:

    HYPERLINK(URL, Link Label)

URL‘ refers to the full URL of the link location. In our case, it is the ‘Product Pages’ field. This field contains the full URL of the link locations.

Link Label‘ refers to the text or image to display as the link. In our case, it is the ‘Product Images URL’ field which is an image field. This field contains all the images which I want to make clickable.

Step-9: Click on the ‘Save’ button and then click on the ‘All Fields’ button in order to navigate back to the data source schema editor:

all fields 1

You should now see the new calculated field of type ‘Image Link’:

image link data type 1

Step-10: Click on the ‘Create Report’ button to create a new report from the data source schema:

create report 1

Step-11: Click on the ‘Add to report’ button:

Add to report

Data Studio will automatically create a new table in your report:

report view 2

Step-12: Drag and drop the following fields one by one from the ‘Available Fields’ section to the ‘Dimensions’ section:

  • Clickable Images
  • Product Cost
drag new dimensions

Step-13: Remove the ‘Record count’ metric by clicking on the cross button next to it:

remove record count 1

Your data table is now going to look like the one below:

data table 1

Step-14: Re-size your data table so that you can see all the product images:

resize table 1

Step-15: Click on the ‘View’ button (on the top right-hand side of your screen) to view your report in the view mode:

view report 2

In view mode, your data table is going to look like the one below:

view report table 1

If you now click on an image (book cover), you would be redirected to the corresponding link location. That’s how you can add clickable images to the data table in your report.

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