Image function in Google Data Studio

Last Updated: October 16, 2022

We use the IMAGE function to create image fields in our data source schema.

Following is the syntax of the Image function:

IMAGE(Image URL, [Alternative Text])

Image URL is a field or expression that evaluates to a URL.

Alternative Text is an optional field or expression that evaluates to text. This text is used to describe an image so that the visually impaired users can understand what the image is all about by using a screen reader.

Follow the steps below to use the image function in the Google Data Studio:

Step-1: Navigate to your Google Data Studio account and then click on the ‘Create’ button:

create 1

Step-2: Click on the ‘Data Source’ option to create a new data source schema:

data source 1

Step-3: Find and click on the Google Sheets connector:

Google sheets 1

Step-4: Select your Google Sheets data source:

Google sheet name

The selected Google Sheets data source contains the following data:

optimizesmart products

Step-5: Click on the ‘Connect’ button at the top right-hand side:

connect 2

Your new data source schema is going to look like the one below:

datasource schema

Step-6: Click on the ‘ADD A FIELD’ button to create a new calculated field:

add afield

Step-7: Name the new calculated field ‘Product Images ‘ and then define it like the one below:

define formula

Step-8: Click on the ‘Save’ button and then click on the ‘ALL FIELDS’ button to navigate back to the data source schema editor.

You should now see a new calculated field of type ‘Image’:

product images

That’s how you can use the IMAGE function to create image fields in your data source schema.

Step-9: Click on the ‘Create Report’ button to create a new report from the data source schema:

create report

Step-10: Click on the ‘Add to report’ button:

Add to report

Data Studio will automatically create a new table in your report:

report view 1

Step-11: Drag and drop the following fields one by one from the ‘Available Fields’ section to the ‘Dimensions’ section:

  • Product Images
  • Product Cost
add dimensions

Step-12: Remove the ‘Record count’ metric by clicking on the cross button next to it:

remove record count

Your data table is now going to look like the one below:

data table

Step-13: Re-size your data table so that you can see all the product images:

resize table

Step-14: Click on the ‘View’ button (on the top right-hand side of your screen) to view your report in the view mode:

view report 1

In view mode, your data table is going to look like the one below:

view report table

When you copy a data source schema, all Image fields are disabled in the copy.

You can re-enable image fields by following the steps below:

Step-1: Navigate to the copied data source schema editor:

data source editor

Step-2: For each image field you want to enable, click on the three dots next to it:

three dots next to schema

Step-3: Click on the ‘Show‘ option from the drop-down menu to re-enable the image field:

This is what the re-enabled image field will look like:

show option
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