Image function in Google Data Studio

We use the IMAGE function to create image fields in our data source schema.

Following is the syntax of the Image function:

IMAGE(Image URL, [Alternative Text])

Image URL is a field or expression that evaluates to a URL.

Alternative Text is an optional field or expression that evaluates to text. This text is used to describe an image so that the visually impaired users can understand what the image is all about by using a screen reader.

Follow the steps below to use the image function in the Google Data Studio:

Step-1: Navigate to your Google Data Studio account and then click on the ‘Create’ button:

create button data studio

Step-2: Click on the ‘Data Source’ option to create a new data source schema:

Data Source

Step-3: Find and click on the Google Sheets connector:

Google Sheets connector

Step-4: Select your Google Sheets data source:

Select your Google Sheets data source

The selected Google Sheets data source contains the following data:

The selected Google Sheets data source contains the following data

Step-5: Click on the ‘Connect’ button at the top right-hand side:

Connect button data studio

Your new data source schema is going to look like the one below:

new data source schema

Get the ebook on Google Data Studio (50+ Pages)Get the ebook on Google Data Studio (50+ Pages)

Step-6: Click on the ‘ADD A FIELD’ button to create a new calculated field:

add a new calculated field in data studio

Step-7: Name the new calculated field ‘Product Images ‘ and then define it like the one below:

Image function google data studio

Step-8: Click on the ‘Save’ button and then click on the ‘ALL FIELDS’ button to navigate back to the data source schema editor.

You should now see a new calculated field of type ‘Image’:

You should now see a new calculated field of type Image

That’s how you can use the IMAGE function to create image fields in your data source schema.

Step-9: Click on the ‘Create Report’ button to create a new report from the data source schema:

Create Report data studio

Step-10: Click on the ‘Add to report’ button:

Add to report

Data Studio will automatically create a new table in your report:

create a new table in your report

Step-11: Drag and drop the following fields one by one from the ‘Available Fields’ section to the ‘Dimensions’ section:

  • Product Images
  • Product Cost

Drag and drop the following fields one by one

Step-12: Remove the ‘Record count’ metric by clicking on the cross button next to it:

Remove the Record count metric by clicking on the cross button next to it

Your data table is now going to look like the one below:

Your data table is now going to look like the one below 1

Step-13: Re-size your data table so that you can see all the product images:

Re size your data table so that you can see all the product images

Step-14: Click on the ‘View’ button (on the top right-hand side of your screen) to view your report in the view mode:

view button data studio

In view mode, your data table is going to look like the one below:

In view mode your data table is going to look like the one below 1

When you copy a data source schema, all Image fields are disabled in the copy.

You can re-enable image fields by following the steps below:

Step-1: Navigate to the copied data source schema editor:

Navigate to the copied data source schema editor

Step-2: For each image field you want to enable, click on the three dots next to it:

click on the three dots next to it

Step-3: Click on the ‘Show‘ option from the drop-down menu to re-enable the image field:

Click on the Show option from the drop down menu to re enable the image field

This is what the re-enabled image field will look like:

Here is how the re enabled image field would look like

Related Articles

Register for the FREE TRAINING...

"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."



Here’s what we’re going to cover in this training…

#1 Why digital analytics is the key to online business success.

​#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.

#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.

#4 ​Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

#5 The number 1 reason why conversion optimization is not working for your business.

#6 How to advertise on any marketing platform for FREE with an unlimited budget.

​#7 How to learn and master digital analytics and conversion optimization in record time.



   

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade
error: Alert: Content is protected !!