How to work with the Text data type in Google Data Studio

When you create or edit a data source in Google Data Studio, you get the option to select the data type of the data source field. 

One of the data types supported by Google Data Studio is: ‘Text’:

Select the ‘Text’ data type, if you want Data Studio to expect text when processing a field in the specified data set. A text data type can include any combination of letters, numbers, special symbols (like [, }, @….) and other characters.

Consider the following data set:

Here all the values of the field ‘Customers Name’ are of type ‘text’ so when defining the data source schema, we would set the data type of the field ‘Customers Name’ to ‘text’:

A number formatted as ‘plain text’ in your data set is considered of type ‘text’ by Google Data Studio.

You would know a number has been formatted as ‘plain text’ in a data set if it is aligned to the left (instead of the right). For example:

These seemingly trivial mistakes can make a huge difference in your reporting. That’s why it is so important that you format your data correctly before you use it in Data Studio. 


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