Working with the Text data type in Google Data Studio

When you create or edit a data source schema in Google Data Studio, you get the option to select the data type of the data source schema field. 

One of the data types supported by Google Data Studio is: ‘Text’:

data studio text data type

Select the ‘Text’ data type if you want Data Studio to expect text when processing a field in the underlying data source.

A text data type can include any combination of letters, numbers, special symbols (like [, }, @….) and other characters.

Google Sheets data source 1

Consider the following Google Sheets data source:

Here all the values of the field ‘Customers Name’ are of type ‘Text’.

Text data type google data studio

So when defining the data source schema, we would set the data type of the field ‘Customers Name’ to ‘Text’:

A number formatted as ‘plain text’ in your data source is considered as of type ‘text’ by Google Data Studio.

You would know a number has been formatted as ‘plain text’ in a data source if it is aligned to the left (instead of the right). 

For example:

numbers formatted as

These seemingly trivial mistakes can make a huge difference in your reporting. 

That’s why it is so important that you format your data correctly before you use it in Data Studio. 

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