Another way to add events to the website is by using the Event Setup Tool provided by Facebook.
This functionality is called ‘Automatic Events’. Automatic events are actions that your Facebook pixel receives from your website that don’t require you to add any additional code.
Your pixel receives these actions through visitor activity and by using information about your web page to understand the context associated with these actions better. This tool is available in the settings options. You can turn this tool ‘ON’ or ‘OFF’.
If you want to have track user interactions on the website without adding any code to the website to Google Tag Manager you can use this tool. Follow the below steps to know how to use this functionality.
Follow the below steps to understand more, In this example, I am going to track a button on my website.
Step-3: Go to the ‘Settings’ section of your Facebook Pixel and switch on the toggle button under ‘Track Events Automatically without Code’.
Step-4: Now click on the ‘Open Event Setup Tool’.
Step-5: Enter the URL of your website and click on ‘Open Website’.
Step-6: It will open your website in a new tab along with a small Facebook Event Setup Tool window on top.
Step-7: Now click on the ‘Track New Button’ option available in the Facebook event set up tool.
Note: You also get an option to track a URL (you can use it to track events on particular pages for example purchase event on the order confirmation page).
Step-8: Once you click on ‘Track New Button’, it will highlight all the clickable links on the website. In the below image you can see numbers 1-9 so I can track any link or button and send it to Facebook.
As an example, let’s track the ‘Read More’ button.
Step-9: Click on the ‘Read more’ button. You will see a new overlay console as ‘Set Up Event’ with a drop-down showing ‘Select an event’.
Step-10: Click on the drop-down and select the event type you want to create.
Step-11: If your event has some value you can select from the options available such as ‘Choose Value on Page’ and ‘Don’t include any value’ and then click on confirm. If you select ‘Choose Value on Page’ you can select the value from the page itself just like we selected the button.
Note: You also get an option to add ‘Content ID’ and ‘Content-Type’ and these options will also be highlighted on the page and you can select it just like we selected the button
Step-12: Once confirmed, you can see the event is being listed as green on the website and its also added in the Facebook Event Setup Tool.
Step-13: Now navigate back to Facebook Pixel Page (Console) and click on ‘Disconnect’.
Step-14: Now Just refresh the page on your website and click on the tracked button to validate. Navigate back to the Facebook console and click on ‘Test Events’.
If you see the below image that means you have successfully created the event using the Event Setup Tool.
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Himanshu Sharma
Founder, OptimizeSmart.com
Over 15 years of experience in digital analytics and marketing
Author of four best-selling books on digital analytics and conversion optimization
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Runs one of the most popular blogs in the world on digital analytics
Consultant to countless small and big businesses over the decade
