How to use the Facebook Event Setup Tool

Last Updated: February 2, 2022

Another way to add events to the website is by using the Event Setup Tool provided by Facebook.

This functionality is called ‘Automatic Events’. Automatic events are actions that your Facebook pixel receives from your website that don’t require you to add any additional code.

Your pixel receives these actions through visitor activity and by using information about your web page to understand the context associated with these actions better. This tool is available in the settings options. You can turn this tool ‘ON’ or ‘OFF’.

automatic events facebook

If you want to have track user interactions on the website without adding any code to the website to Google Tag Manager you can use this tool. Follow the below steps to know how to use this functionality.

Follow the below steps to understand more, In this example, I am going to track a button on my website.

Step-1: Navigate to your Facebook Events Manager:

Step-2: Click on your Facebook pixel:

Click on your Facebook pixel 1

Step-3: Go to the ‘Settings’ section of your Facebook Pixel and switch on the toggle button under ‘Track Events Automatically without Code’.

automatic events facebook 1

Step-4: Now click on the ‘Open Event Setup Tool’.

open event set up tool

Step-5: Enter the URL of your website and click on ‘Open Website’.

open website 1

Step-6: It will open your website in a new tab along with a small Facebook Event Setup Tool window on top.

event set up tool

Step-7: Now click on the ‘Track New Button’ option available in the Facebook event set up tool.

track new button

Note: You also get an option to track a URL (you can use it to track events on particular pages for example purchase event on the order confirmation page).

Step-8: Once you click on ‘Track New Button’, it will highlight all the clickable links on the website. In the below image you can see numbers 1-9 so I can track any link or button and send it to Facebook.

all links on website highlighted

As an example, let’s track the ‘Read More’ button.

Step-9: Click on the ‘Read more’ button. You will see a new overlay console as ‘Set Up Event’ with a drop-down showing ‘Select an event’.

set dropdown

Step-10: Click on the drop-down and select the event type you want to create.

view content

Step-11: If your event has some value you can select from the options available such as ‘Choose Value on Page’ and ‘Don’t include any value’ and then click on confirm. If you select ‘Choose Value on Page’ you can select the value from the page itself just like we selected the button.

add value or not

Note: You also get an option to add ‘Content ID’ and ‘Content-Type’ and these options will also be highlighted on the page and you can select it just like we selected the button

Step-12: Once confirmed, you can see the event is being listed as green on the website and its also added in the Facebook Event Setup Tool.

event tracked

Step-13: Now navigate back to Facebook Pixel Page (Console) and click on ‘Disconnect’.


Step-14: Now Just refresh the page on your website and click on the tracked button to validate. Navigate back to the Facebook console and click on ‘Test Events’.

If you see the below image that means you have successfully created the event using the Event Setup Tool.

event fired
  1. How to add Facebook Pixel to Google Tag Manager
  2. Referral Traffic in Google Analytics Explained
  3. Facebook Attribution and Conversion Windows Tutorial
  4. Facebook ROI Calculation, Analysis and Examples
  5. How to set up the Facebook Attribution Tool
  6. How to Setup Funnels in Facebook Ads Manager
  7. How to use funnels for your Facebook Ad Campaigns
  8. How to advertise on Facebook for FREE with unlimited budget
  9. Facebook Pixel vs Google Analytics Data Discrepancies
  10. Referral Traffic in Google Analytics Explained
  11. Send Facebook Pixel Purchase Event via Google Tag Manager
  12. Open Graph Protocol for Facebook Explained with Examples
  13. Tracking Facebook ‘Likes’ and ‘Unlikes’ in Google Analytics
  14. Google Analytics for Facebook Tutorial
  15. Facebook Attribution Models Tutorial
  16. GTM Server Side Tagging for Facebook Tutorial
  17. The impact of Apple IOS 14.5 update on Facebook Ads
  18. How to add Facebook Pixel to WordPress Website
  19. How to add Facebook Pixel to WordPress without a Plugin
  20. How to track Facebook events via Google Tag Manager
  21. How to use the Facebook Pixel Helper to Test Facebook Events
  22. How to automatically turn off Facebook ads on weekends
  23. How to name Facebook Ad Campaigns like a Pro

Register for the FREE TRAINING...

"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."

Here’s what we’re going to cover in this training…

#1 Why digital analytics is the key to online business success.

​#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.

#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.

#4 ​Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

#5 The number 1 reason why conversion optimization is not working for your business.

#6 How to advertise on any marketing platform for FREE with an unlimited budget.

​#7 How to learn and master digital analytics and conversion optimization in record time.


My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

About the Author

Himanshu Sharma

  • Founder,
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade

Learn and Master Google Analytics 4 (GA4) - 126 pages ebook

error: Alert: Content is protected !!