How to use Demographics: Age Report in Google Analytics

Step-1: Navigate to the ‘Demographics: Age’ report:

Navigate to the ‘Demographics: Age’ report

Step-2: Make sure the date range of the report is set to the last three months.

 

Step-3: Click on the ‘Ecommerce’ tab of the report:

Click on the 'Ecommerce' tab of the report

Step-4: Sort the data table by ‘Revenue’ metrics:

Sort the data table by 'Revenue' metrics

Step-5: Note down the top 2 or 3 biggest age group in terms of sales from the data table. For example, from the data table above we can conclude the following:

> Majority of website sales (33%) came from 45 to 54 age group followed by 25-34 age group (30%) and 35-44 age group (22%). 

 

Step-6: Now keeping this demographic age data in mind and all the great understanding that you have developed so far by interviewing your client, provide insight.

 

Following is an example of insight:

In terms of website sales, men in the age group 25-54 are your primary target audience. Older men seem to spend more money on the website then the younger men. Consider spending most of your marketing efforts and resources in targeting men in the age group 25-54 and see how it goes.

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Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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