How to use Demographics: Age Report in Google Analytics
Step-1: Navigate to the ‘Demographics: Age’ report:
Step-2: Make sure the date range of the report is set to the last three months.
Step-3: Click on the ‘Ecommerce’ tab of the report:
Step-4: Sort the data table by ‘Revenue’ metrics:
Step-5: Note down the top 2 or 3 biggest age group in terms of sales from the data table. For example, from the data table above we can conclude the following:
> The majority of website sales (33%) came from 45 to 54 age group followed by 25-34 age group (30%) and 35-44 age group (22%).
Step-6: Now keeping this demographic age data in mind and all the great understanding that you have developed so far by interviewing your client, provide insight.
Following is an example of insight:
In terms of website sales, men in the age group 25-54 are your primary target audience. Older men seem to spend more money on the website then the younger men. Consider spending most of your marketing efforts and resources in targeting men in the age group 25-54 and see how it goes.
Step-1: Navigate to the ‘Demographics: Age’ report:
Step-2: Make sure the date range of the report is set to the last three months.
Step-3: Click on the ‘Ecommerce’ tab of the report:
Step-4: Sort the data table by ‘Revenue’ metrics:
Step-5: Note down the top 2 or 3 biggest age group in terms of sales from the data table. For example, from the data table above we can conclude the following:
> The majority of website sales (33%) came from 45 to 54 age group followed by 25-34 age group (30%) and 35-44 age group (22%).
Step-6: Now keeping this demographic age data in mind and all the great understanding that you have developed so far by interviewing your client, provide insight.
Following is an example of insight:
In terms of website sales, men in the age group 25-54 are your primary target audience. Older men seem to spend more money on the website then the younger men. Consider spending most of your marketing efforts and resources in targeting men in the age group 25-54 and see how it goes.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma
