How to use Browser & OS Report in Google Analytics
Step-1: Navigate to the ‘Browser & OS’ report:
Step-2: Make sure the date range of the report is set to the last three months.
Step-3: Click on the ‘Ecommerce’ tab of the report.
Step-4: Note down the top three web browsers in terms of traffic:
For example, from the data table above we can conclude the following:
>> The Majority of website traffic (77%) came from the Chrome web browser, followed by Safari and Firefox web browsers.
Step-5: Sort the data table by ‘Revenue’ metrics:
Step-6: Note down the top three web browsers in terms of sales. For example, from the data table above we can conclude the following:
>> The majority of website sales (73%) came from ‘Safari’ web browser, followed by ‘Chrome’ and ‘Internet Explorer’.
Step-7: Now keeping this ‘Browser & OS’ data in mind and all the great understanding that you have developed so far by interviewing your client, provide insight.
Following is an example of insight:
Whenever you make website changes, always test them at least in the latest versions of Safari and Google Chrome browsers. Make sure that your website always looks good and works well on these browsers.
Step-1: Navigate to the ‘Browser & OS’ report:
Step-2: Make sure the date range of the report is set to the last three months.
Step-3: Click on the ‘Ecommerce’ tab of the report.
Step-4: Note down the top three web browsers in terms of traffic:
For example, from the data table above we can conclude the following:
>> The Majority of website traffic (77%) came from the Chrome web browser, followed by Safari and Firefox web browsers.
Step-5: Sort the data table by ‘Revenue’ metrics:
Step-6: Note down the top three web browsers in terms of sales. For example, from the data table above we can conclude the following:
>> The majority of website sales (73%) came from ‘Safari’ web browser, followed by ‘Chrome’ and ‘Internet Explorer’.
Step-7: Now keeping this ‘Browser & OS’ data in mind and all the great understanding that you have developed so far by interviewing your client, provide insight.
Following is an example of insight:
Whenever you make website changes, always test them at least in the latest versions of Safari and Google Chrome browsers. Make sure that your website always looks good and works well on these browsers.
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About the Author
Himanshu Sharma
