How to use Browser & OS Report in Google Analytics

Step-1: Navigate to the ‘Browser & OS’ report:

Navigate to the ‘Browser & OS’ report

Step-2: Make sure the date range of the report is set to the last three months.

Step-3: Click on the ‘Ecommerce’ tab of the report.

Step-4: Note down the top three web browsers in terms of traffic:

Note down the top three web browsers in terms of traffic

For example, from the data table above we can conclude the following:

>> The Majority of website traffic (77%) came from the Chrome web browser, followed by Safari and Firefox web browsers. 

Step-5: Sort the data table by ‘Revenue’ metrics:

Sort the data table by

Step-6: Note down the top three web browsers in terms of sales. For example, from the data table above we can conclude the following:

>> The majority of website sales (73%) came from ‘Safari’ web browser, followed by ‘Chrome’ and ‘Internet Explorer’.

Step-7: Now keeping this ‘Browser & OS’ data in mind and all the great understanding that you have developed so far by interviewing your client, provide insight.

Following is an example of insight:

Whenever you make website changes, always test them at least in the latest versions of Safari and Google Chrome browsers. Make sure that your website always looks good and works well on these browsers.

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Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years of experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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