How to upgrade to GA4 (Google Analytics 4)

Table of Contents for how to upgrade to GA4 (Google Analytics 4)

  1. What is Google Analytics (GA4)?
  2. Case-1: If you already have GA3 property (aka Universal Analytics)
  3. Case-2: If you already have a Google Analytics App+Web property
  4. Case-3: If you are installing Google Analytics tracking for the first time
  5. Other articles related to GA4 (Google Analytics 4)
  6. FAQ

In this article, you will learn how to upgrade to GA4 (Google Analytics 4).

Google has been showing the following display banner to all the Google Analytics users and asking them to set up a new Google Analytics 4 (GA4) property:

Upgrade to GA4

Note: If you already have App+Web property then you don’t need to do much. You already have access to the GA4 property as GA4 is just a new name for ‘App+Web’ property.

Scroll down to the bottom of this article and just connect your App+Web property with your GA3 property. And your process upgrade is complete.

What is Google Analytics (GA4)?

GA4 is the latest version of Google Analytics. Since it is the 4th version, it is called GA4.

Following are the other three versions:

Note: GA4 also uses the gtag.js library but uses a new measurement model called ‘Event+Parameter’ model.

The GA4 allows you to integrate mobile app and website usage data into a single GA Property.

Even if you don’t have a mobile app, Google still recommends that you create and use the GA4 property. Run the G4 property in parallel with your GA3 property as eventually, Google is likely to discontinue support for GA3 and other older GA versions.

Note: GA4 won’t become a 100% replacement for your GA3 property, anytime soon. It is still not ready for commercial consumption mainly because of a lack of robust ecommerce reporting. So keep your GA3 property intact.

If you are brand new to Google Analytics 4 then check out this article: What is Google Analytics 4 (GA4)

CASE-1: If you already have GA3 property (aka Universal Analytics property) then follow the steps below to create a new GA4 property:

Step-1: Navigate to the admin section of your reporting view in your GA3 property:

admin ga

Step-2: Click on the ‘GA4 Setup Assistant‘ link under the ‘Property’ column:

GA4 Setup Assistant

Step-3: Click on the ‘Get Started‘ button under the section ‘I want to create a new Google Analytics 4 property‘:

I want to create a new Google Analytics 4 property

Step-4: Click on the ‘Create Property‘ button:

Create Property

Google Analytics will now automatically create new GA4 property:

see your GA4 property

Your existing GA property will remain intact.

So now you have access to at least two GA properties. One is your existing GA property and the other one is your new GA4 property.

However,

This new GA4 property will not automatically start collecting data. You would need to configure your GTM so that the data start following in your new property.

Step-5: Click on the ‘See your GA4 property‘ button:

See your GA4 property 2

You should now see a new tab opened up in your browser window with the following similar screen:

setup assistant

Step-6: Click on the ‘Tag Installation‘ button:

Tag Installation

Step-7: Click on your web data stream:

web data stream

Step-8: Click on ‘Use existing on-page tag‘ under the section ‘Tagging Instructions‘:

Use existing on page tag

Step-9: Click on ‘Google Tag Manager’ drop-down menu:

gtm drop down menu 1

You will now see the instructions for setting up a tag for tracking your website data in the new GA4 property via GTM:

measurement id ga4 1

Step-10: Take a note of the measurement ID.

Step-11: Navigate to your GTM account and then click on the ‘New Tag’ link:

Add a new tag

Step-12: Name your new tag something like G4 tracking – All pages and set the tag type to ‘Google Analytics: GA4 Configuration‘:

Google Analytics GA4 Configuration

Step-13: Enter the measurement ID you recorded earlier in the ‘Measurement ID’ text box:

Enter the measurement ID

Step-14: Set your trigger to fire on all pages:

Set your trigger to fire on all pages 1

Step-15: Click on the ‘Save’ button.

Step-16: Click on the ‘Preview’ button at the top right-hand side:

gtm preview button

The tag manager preview mode window would open in a new browser tab. If it doesn’t then it means your browser is blocking the window.

Step-17: Enter your website URL and then click on the ‘Start’ button:

tag manager preview mode

Once you clicked on the ‘Start’ button one new tab will open up in your browser window which shows your website.

Step-18: Switch back to the browser tab which shows your tag manager preview mode window and then click on the ‘Continue’ button:

connected 1

Step-19: If you see the tag G4 tracking – All pages under the Tags Fired section then it means your tag is firing correctly:

tag fired

Step-20: Navigate back to your GTM account and then click on the ‘Submit’ button:

gtm submit button 1

Step-21: Give your version a name and then click on the ‘Publish’ button:

gtm publish button

Step-22: Navigate to your website and visit a couple of pages.

Step-23: Navigate back to your GA4 property and then click on the cross button next to ‘Web stream details‘:

close web stream details

Step-24: Click on the ‘Reports’ icon to open the reporting section:

reports

Step-25: Now click on ‘Realtime’.

realtime

You should now be able to see data in your real-time report:

realtime report

Note: When you create a new property from within an existing GA property, the GA4 property is now the default option:

the GA4 property is now the default option

CASE-2: What if you already have a Google Analytics App+Web property?

If you already have a GA App+Web property set up (as I do) then you already have access to the GA4 property. This is because GA4 is just a new name for the App+Web property.

Now all you have to do is to connect your App+Web property to your GA3 property (the one which uses the analytics.js or gtag.js tracking) by following the steps below:

Step-1: Navigate to your GA3 property.

Step-2: Navigate to the admin section of your main reporting view:

admin section google analytics

Step-3: Click on the ‘GA4 Setup Assistant‘ link under the ‘Property’ column:

GA4 Setup Assistant

Step-4: Scroll down and then click on the drop-down menu ‘Select an existing Google Analytics 4 property‘:

Select an existing Google Analytics 4 property

Step-5: Select your existing ‘App+Web property’ and then click on the ‘Connect Properties’ button:

select your apps and web property

You should now see the following screen:

connected

Your GA3 property is now connected to your App+Web property (aka GA4 property).

Step-6: Click on the ‘See your GA4 property‘ button.

Once you click on this button, you will be redirected to your existing App+Web property:

setup assistant 1

Remember GA4 is just a new name for your App+web property.

Step-7: Click on the ‘Property Settings’ link in your App+web property:

property settings

Step-8: Rename your property by removing the word ‘App+Web’ and then adding the word ‘GA4’ somewhere like the one below:

rename property

Note: Even after you have created your new GA4 property or connected your existing GA3 property with your App+Web property, you would continue to see the ‘GA4 Setup Assistant’ option in your GA3 property:

GA4 Setup Assistant

However, when you again click on the ‘GA4 Setup Assistant‘ link, you should see the option to ‘See your GA4 property’ which confirms that you have successfully set up the GA4 property and also connected it with your old GA3 property:

Google Analytics 4 property Setup Assistant

CASE-3: If you are installing Google Analytics tracking for the first time

If you are installing Google Analytics tracking for the first time then follow the steps mentioned in this article: How to install Google Analytics on your website

Through this article, you can install both Google Analytics 4 and Universal Analytics on your website at the same time. Here I have assumed that you do not have a Google Analytics account.

Other articles related to GA4 (Google Analytics 4)

#1 GA4 Intro

  1. What is GA4 (Google Analytics 4) – The App + Web Property?
  2. Key Benefits of Using Google Analytics 4 (GA4)
  3. How to upgrade to GA4 (Google Analytics 4)
  4. Google Analytics 4 (GA4) vs Universal Analytics – What is the difference?
  5. Google Signals GA4 – See demographics (gender, age) in Google Analytics 4
  6. Understanding Google Analytics Measurement ID (GA4)
  7. Google Analytics 4 training and tutorial
  8. Using the GA4 test property

#2 GA4 Integration

  1. How to connect GA4 (Google Analytics 4) with Google Data Studio
  2. How to link GA4 (Google Analytics 4) with Google Ads
  3. GA4 BigQuery – Connect Google Analytics 4 with BigQuery

#3 GA4 Events

  1. GA4 (Google Analytics 4) Event Tracking Setup Tutorial
  2. How to set up GA4 Custom Events via Google Tag Manager
  3. GA4 (Google Analytics 4) Enhanced Measurement Tracking Tutorial
  4. Events Report in Google Analytics 4 (GA4)
  5. GA4 User Properties (User Scoped Custom Dimensions) – Tutorial
  6. Event Scoped Custom Dimensions in GA4 – Tutorial

#4 GA4 Conversions

  1. GA4 (Google Analytics 4) Conversion Tracking Guide
  2. How to import conversions from GA4 property to your Google Ads account

#5 GA4 Dimensions and Metrics

  1. GA4 Metrics Tutorial with Free Google Analytics 4 Ebook
  2. GA4 Custom Metrics Tutorial
  3. GA4 Dimensions Tutorial
  4. GA4 Custom Dimensions Tutorial

#6 GA4 Ecommerce

  1. GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

#7 GA4 Specialized Tracking

  1. Cross Domain Tracking in GA4 (Google Analytics 4) Setup Guide
  2. GA4 Site Search – Tracking Site Search in Google Analytics 4
  3. GA4 (Google Analytics 4) Scroll Tracking Tutorial
  4. How to Install Google Analytics 4 on Shopify
  5. Self-referral Google Analytics 4 – Referral exclusion GA4
  6. GA4 Data Import Tutorial

#8 GA4 filters

  1. GA4 filters – Understanding data filters in Google Analytics 4
  2. How to create and test filters in Google Analytics 4 (GA4)?
  3. Exclude internal traffic in GA4 (Google Analytics 4) via IP filter

#9 GA4 Analysis Hub

  1. Analysis Hub Google Analytics – Exploration Report in GA4 (Google Analytics 4)
  2. How to use the user lifetime report in Google Analytics 4 (GA4)
  3. How to use path analysis report in Google Analytics 4 (GA4)
  4. How to use Segment Overlap Report in Google Analytics 4 (GA4)
  5. How to use the Funnel Analysis Report in Google Analytics 4 (GA4)

#10 GA4 Advanced

  1. How to use Debug View report in Google Analytics 4 (GA4)
  2. Understanding GA4 measurement protocol
  3. How to create a remarketing audience in Google Analytics 4 (GA4)
  4. GA4 Audiences – Creating custom audience in Google Analytics 4
  5. How to build comparison (Advanced segment) in Google Analytics 4 (GA4)

#11 GA4 Reporting

  1. How to create custom insights in Google Analytics 4 (GA4)

Frequently Asked Questions About How to Upgrade to GA4 (Google Analytics 4)

I already have App+Web, do I have to do anything?

If you already have App+Web property then you don’t need to do much. You already have access to the GA4 property as GA4 is just a new name for ‘App+Web’ property.

In this article, you will learn how to connect your App+Web property with your GA3 property, and your upgrade is complete.

What is Google Analytics (GA4)?

GA4 is the latest version of Google Analytics. Since it is the 4th version, it is called GA4.

Should I stop using GA3?

GA4 won’t become a 100% replacement for your GA3 property, anytime soon. It is still not ready for commercial consumption mainly because of a lack of robust ecommerce reporting. So keep your GA3 property intact. However, Google is likely to discontinue the GA3 property in the future. 

I’ve upgraded to GA4 but I am still seeing a message asking me to upgrade. Is there a problem?

Even after you have created your new GA4 property or connected your existing GA3 property with your App+Web property, you would continue to see the ‘upgrade to GA4’ option in your GA3 property.

However, when you again click on the ‘Upgrade to GA4‘ link, you should see the option to ‘See your GA4 property’ which confirms that you have successfully set up the GA4 property and also connected it with your old GA property:

Register for the FREE TRAINING...

"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."



Here’s what we’re going to cover in this training…

#1 Why digital analytics is the key to online business success.

​#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.

#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.

#4 ​Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.

#5 The number 1 reason why conversion optimization is not working for your business.

#6 How to advertise on any marketing platform for FREE with an unlimited budget.

​#7 How to learn and master digital analytics and conversion optimization in record time.



   

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade
error: Alert: Content is protected !!