My Step-By-Step Blueprint For Learning and Mastering Google Analytics 4 (GA4)
Get the FREE e-book on Google Analytics 4 – GA4 (126 Pages)
Yes I want the FREE ebook
Last Updated: February 3, 2023
To conduct email traffic analysis in GA4, we will create a new exploration report from scratch. This new report would have nine tabs.
Each tab would display one sub-report, which measures the performance of your email marketing campaigns and email traffic.
Following are the nine sub-reports we would create in our exploration report:
#1 Overview – This report provides an overview of each email marketing campaign:
#2 Landing Pages – Use this report to measure the performance of landing pages from email traffic:
#3 Devices – Use this report to measure the performance of different devices (desktop, mobile, smart TV, tablet) which sent email traffic to your website:
#4 Browsers – Use this report to measure the performance of different web browsers which sent email traffic to your website:
#5 Countries – Use this report to determine the countries which sent email traffic to your website:
#6 Conversions – Use this report to determine all the conversions generated by email traffic on your website:
#7 ECommerce – Use this report to measure the ecommerce performance of email traffic to your website:
#8 User Flow – Use this report to determine how the email traffic is using your website:
#9 Funnel – Use this report to determine how email traffic is converting on your website:
Step-2: Click on Explore from the left-hand side menu:
Step-3: Scroll down and navigate to the report named ‘Organic Search Traffic Analysis‘:
Note: If you do not already have this report, then stop reading this article and create this report first. We will use this report as a template to create a new report. Follow the instructions in this article: Organic Search Traffic Analysis in GA4 – Complete Guide.
Step-4: Click on the three dots menu and then click on the ‘Duplicate‘ option from the drop-down menu:
Step-5: Click on ‘Copy of Organic Search Traffic Analysis‘:
Step-6: Rename the report to [Email Traffic Analysis]
Step-7: Hover your mouse over the ‘Organic Search‘ segment and then click on the three dots menu next to it:
Step-8: Click on the ‘Edit‘ option from the drop-down menu:
Step-9: Click on the ‘Edit Segment‘ button:
Step-10: Rename the segment to ‘Email Traffic‘:
Step-11: Click on the button ‘contains organic‘:
You should now see a screen like the one below:
Step-12: Replace the text ‘organic‘ with ‘email‘ and then click on the ‘Apply‘ button:
Step-13: Click on the ‘Save‘ button at the top right-hand side of your screen:
You should now see your new segment listed under the ‘SEGMENTS’ column:
Step-14: Hover your mouse over the dimension ‘First user source / medium‘ and then click on the cross button next to it to delete it from the canvas on the right:
You should now see a screen like the one below:
Step-15: Click on the + button next to ‘DIMENSIONS‘:
You should now see a screen like the one below:
Step-16: Search for the ‘First user campaign’ dimension, click on the checkbox next to it and then click on the ‘Import’ button:
You should now see the new dimension listed under the ‘DIMENSIONS’ column:
Step-17: Double-click on the dimension ‘First user campaign’ so that it is automatically added to the ROWS section:
Step-18: Scroll the horizontal scroll bar on the canvas to the right until you see the ‘Views‘ column:
Step-19: Click on the ‘Views’ column header:
Step-20: Click on the ‘Views’ column header again:
You should now see a screen like one below:
Step-21: Scroll the horizontal scroll bar on the canvas all the way to the left. Your report will now look like the one below:
That’s how you can create various reports to track email campaigns and traffic in GA4.
Other articles related to GA4 (Google Analytics 4)
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma
Founder, OptimizeSmart.com
Over 15 years of experience in digital analytics and marketing
Author of four best-selling books on digital analytics and conversion optimization
Nominated for Digital Analytics Association Awards for Excellence
Runs one of the most popular blogs in the world on digital analytics
Consultant to countless small and big businesses over the decade
Learn and Master Google Analytics 4 (GA4) - 126 pages ebook
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
