GA4 (Google Analytics 4) Enhanced Measurement Tracking Tutorial

Last Updated: September 9, 2022

Enhance measurement events overview

Enhanced Measurement Events is one of the categories of events in GA4. The other event categories are:

  1. Automatically Collected Events
  2. Recommended Events
  3. Custom Events

Enhanced Measurement Events are automatically triggered and logged (i.e. recorded) on certain pre-defined user activities. But the events are logged only when you have enabled enhanced measurement.

If you are brand new to enhanced measurement events then check out this article: Enhanced measurement events in Google Analytics 4 (GA4)

How to enable enhance measurement events in GA4

To enable GA4 enhanced measurement events tracking follow the steps below:

Step-1: Navigate to your GA4 reporting view and then click on ‘Admin’:

Admin 10

Step-2: Click on ‘Data Streams’ under the ‘Property’ column:

data stream

Step-3: Click on your web data stream:

web stream ga4

Note: You can enable enhanced measurement only on a web data stream (aka website).

Step-4: Toggle on the switch button next to ‘Enhanced measurement’:

toggle on

Note: The ‘page views’ events are tracked even if the switch button is off.

When you switch on the toggle, your GA4 view will also start tracking the following events: ‘Scrolls’, ‘Outbound Clicks’, ‘Site Search’, ‘Video engagement’ and ‘File downloads’:

measuring

Step-5: If you want to track only certain enhanced measurement events then click on the gear icon:

gear

Step-6: Turn off the switch next to the enhanced measurement event, you don’t want to track:

list

Step-7: Click on the  ‘Save’ button and you are done with enabling the enhanced measurement events.

save

How to find enhanced measurement events in Google Analytics 4

To find the list of all the enhanced measurement events recorded in your GA4 reporting view, follow the steps below:

Step-1: Navigate to your GA4 reporting view.

Step-2: Click on ‘Events‘ under ‘Engagement‘:

Events report 1

You should now be able to see the list of all the enhanced measurement events recorded in your GA4 view so far:

ga4 enhanced measurement

Another place to see the list of all the enhanced measurement events is by navigating to the ‘Events’ report under ‘Configure’:

configure events

#1 Google Analytics 4 Intro

  1. What is GA4 (Google Analytics 4) – The Apps + Web Property?
  2. Key Benefits of Using Google Analytics 4 (GA4)
  3. Setup GA4 – Upgrade to GA4 – Implementation Guide
  4. Google Analytics 4 (GA4) vs Universal Analytics – What is the Difference?
  5. GA4 vs GA4 360 – Pricing, Limits, Billing and More
  6. Google Analytics 4 Training & Tutorial with FREE GA4 ebook

#2 Google Analytics 4 Property

  1. Google Analytics Account Hierarchy (Structure Explained)
  2. Understanding Google Analytics Measurement ID (GA4)
  3. Google Signals GA4 – See Demographics (Gender, Age) in Google Analytics 4
  4. Using the GA4 (Google Analytics 4) Test Property
  5. Google Analytics 4 Sub Properties Tutorial
  6. Roll up Property in Google Analytics 4 (GA4) – Tutorial

#3 Google Analytics 4 Integrations

  1. How to connect GA4 (Google Analytics 4) with Google Data Studio
  2. How to link GA4 (Google Analytics 4) with Google Ads
  3. How to link Google Search Console to Google Analytics 4 (GA4)
  4. How to Install Google Analytics 4 on Shopify
  5. GA4 Firebase Integration – Correctly Add App Data Streams to GA4 Property

#4 Google Analytics 4 Events

  1. GA4 (Google Analytics 4) Event Tracking Setup Tutorial
  2. Understanding Event Parameters in Google Analytics 4 (GA4)
  3. Recommended Events in Google Analytics 4 (GA4)
  4. Enhanced Measurement Events in Google Analytics 4 (GA4)
  5. Automatically Collected Events in Google Analytics 4 (GA4)
  6. How to Set Up GA4 Custom Events via Google Tag Manager
  7. Events Report in Google Analytics 4 (GA4)
  8. How to Rename Events in Google Analytics 4 (GA4)
  9. How to Use Google Analytics 4 Event Builder

#5 Google Analytics 4 Conversions

  1. Google Analytics 4 Conversion Tracking Guide – GA4 Goals
  2. How to Import Conversions from GA4 Property to Your Google Ads account
  3. GA4 Conversion Rate – How to find it and use it

#6 Google Analytics 4 Dimensions

  1. GA4 (Google Analytics 4) Dimensions Tutorial
  2. GA4 (Google Analytics 4) Custom Dimensions Tutorial
  3. GA4 User Properties (User Scoped Custom Dimensions) – Tutorial
  4. Event Scoped Custom Dimensions in GA4 – Tutorial

#7 Google Analytics 4 Metrics

  1. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook
  2. GA4 (Google Analytics 4) Custom Metrics Tutorial
  3. What are Predictive Metrics in Google Analytics 4 (GA4)

#8 Google Analytics 4 Ecommerce

  1. GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

#9 Google Analytics 4 Specialized Tracking

  1. GA4 (Google Analytics 4) Enhanced Measurement Tracking Tutorial
  2. Cross Domain Tracking in GA4 (Google Analytics 4) Setup Guide
  3. GA4 Site Search – Tracking Site Search in Google Analytics 4
  4. GA4 (Google Analytics 4) Scroll Tracking Tutorial
  5. Self-referral Google Analytics 4 – Referral exclusion GA4
  6. GA4 (Google Analytics 4) Data Import Tutorial
  7. Google Analytics 4 Content Grouping – Create Content Groups in GA4
  8. How to Track Single Page Apps in Google Analytics 4 (GA4)
  9. utm_source, utm_medium, utm_campaign Parameters – GA4 (Google Analytics 4)

#10 Google Analytics 4 filters

  1. GA4 filters – Understanding Data Filters in Google Analytics 4
  2. How to Create and Test Filters in Google Analytics 4 (GA4)?
  3. Exclude Internal Traffic in GA4 (Google Analytics 4) via IP Filter

#11 Google Analytics 4 Explorations

  1. Free Form Report in GA4 (Google Analytics 4) – Exploration Report
  2. How to Use the User Lifetime Report in Google Analytics 4 (GA4)
  3. How to Use Path Exploration Report in GA4 (Google Analytics 4) – Path Analysis
  4. How to Use Segment Overlap Report in Google Analytics 4 (GA4)
  5. How to Use the Funnel Exploration Report in GA4 (Google Analytics 4) – Funnel Analysis
  6. Cohort Exploration Report in Google Analytics 4 (GA4)
  7. How to Create Landing Pages Report in GA4 (Google Analytics 4)
  8. How to Create Google Ads report in GA4 (Google Analytics 4)
  9. How to Segment GA4 Data by Data Stream
  10. Organic Search Traffic Analysis in GA4 – Complete Guide

#12 Google Analytics 4 Advanced

  1. Understanding Google Analytics 4 Sessions
  2. GA4 (Google Analytics 4) Measurement Protocol Tutorial
  3. How to Build Comparisons (Advanced Segments) in Google Analytics 4 (GA4)
  4. Understanding Automated Insights in Google Analytics 4 (GA4)
  5. Understanding Channel Groupings in Google Analytics 4 (GA4)
  6. Understanding Data Sampling in Google Analytics 4 (GA4)

#13 Google Analytics 4 Reports

  1. How to Create Custom Insights in Google Analytics 4 (GA4)
  2. How to Use Debug View Report in Google Analytics 4 (GA4)

#14 Google Analytics 4 Attribution

  1. Guide to Attribution Models in GA4 (Google Analytics 4)
  2. How to Change Attribution Models in GA4 (Google Analytics 4)?
  3. GA4 (Google Analytics 4) Conversion Paths Report in Attribution
  4. GA4 (Google Analytics 4) Model Comparison Report in Attribution
  5. Advertising Snapshot in GA4 (Google Analytics 4) Attribution
  6. GA4 Attribution Modelling Tutorial

#15 Google Analytics 4 Audiences

  1. GA4 Audiences – Creating Custom Audience in Google Analytics 4
  2. How to Create a Remarketing Audience in Google Analytics 4 (GA4)
  3. Understanding Audience Triggers in Google Analytics 4 (GA4)
  4. Google Analytics 4 (GA4) Predictive Audiences – Tutorial

#16 Google Analytics 4 BigQuery

  1. GA4 BigQuery – Connect Google Analytics 4 with BigQuery
  2. BigQuery GA4 Schema – Send Custom GA4 Data to BigQuery
  3. How to Backfill GA4 Data in BigQuery
  4. How to Connect and Export Data from GA

Frequently Asked Questions About Enhanced measurement events in Google Analytics 4 (GA4)

What are enhanced measurement events in Google Analytics 4?

Enhanced Measurement Events are automatically triggered and logged on certain pre-defined user activities. But the events (excluding the ‘page_view’ event) are logged only when you have enabled enhanced measurement in Google Analytics 4

What events are collected by enhanced measurement events in Google Analytics 4?

Following are the examples of enhanced measurement events.
1. page_view
2. Scroll
3. Click
4. View_search_results
5. video_start
6. video_progress
7. video_complete
8. file_download

What are automatically collected events in Google Analytics 4?

Automatically collected events are triggered by the basic interaction with your website or mobile application. Unlike other custom events, you don’t have to add or modify code to collect these events and it is tracked directly from your SDK or gtag.js code.

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