GA4 (Google Analytics 4) Enhanced Measurement Tracking Tutorial

Table of Contents

  1. Enhance measurement events overview
  2. How to enable enhance measurement events in GA4
  3. How to find enhanced measurement events in Google Analytics 4
  4. FAQ

Enhance measurement events overview

Enhanced Measurement Events is one of the categories of events in GA4. The other event categories are:

  1. Automatically Collected Events
  2. Recommended Events
  3. Custom Events

Enhanced Measurement Events are automatically triggered and logged (i.e. recorded) on certain pre-defined user activities. But the events are logged only when you have enabled enhanced measurement.

If you are brand new to enhanced measurement events then check out this article: Enhanced measurement events in Google Analytics 4 (GA4)

How to enable enhance measurement events in GA4

To enable GA4 enhanced measurement events tracking follow the steps below:

Step-1: Navigate to your GA4 reporting view and then click on ‘Admin’:

Admin 10

Step-2: Click on ‘Data Streams’ under the ‘Property’ column:

data stream

Step-3: Click on your web data stream:

web stream ga4

Note: You can enable enhanced measurement only on a web data stream (aka website).

Step-4: Toggle on the switch button next to ‘Enhanced measurement’:

toggle on

Note: The ‘page views’ events are tracked even if the switch button is off.

When you switch on the toggle, your GA4 view will also start tracking the following events: ‘Scrolls’, ‘Outbound Clicks’, ‘Site Search’, ‘Video engagement’ and ‘File downloads’:

measuring

Step-5: If you want to track only certain enhanced measurement events then click on the gear icon:

gear

Step-6: Turn off the switch next to the enhanced measurement event, you don’t want to track:

list

Step-7: Click on the  ‘Save’ button and you are done with enabling the enhanced measurement events.

save

How to find enhanced measurement events in Google Analytics 4

To find the list of all the enhanced measurement events recorded in your GA4 reporting view, follow the steps below:

Step-1: Navigate to your GA4 reporting view.

Step-2: Click on ‘Events‘ under ‘Engagement‘:

Events report 1

You should now be able to see the list of all the enhanced measurement events recorded in your GA4 view so far:

ga4 enhanced measurement

Another place to see the list of all the enhanced measurement events is by navigating to the ‘Events’ report under ‘Configure’:

configure events

Frequently Asked Questions About Enhanced measurement events in Google Analytics 4 (GA4)

What are enhanced measurement events in Google Analytics 4?

Enhanced Measurement Events are automatically triggered and logged on certain pre-defined user activities. But the events (excluding the ‘page_view’ event) are logged only when you have enabled enhanced measurement in Google Analytics 4

What events are collected by enhanced measurement events in Google Analytics 4?

Following are the examples of enhanced measurement events.
1. page_view
2. Scroll
3. Click
4. View_search_results
5. video_start
6. video_progress
7. video_complete
8. file_download

What are automatically collected events in Google Analytics 4?

Automatically collected events are triggered by the basic interaction with your website or mobile application. Unlike other custom events, you don’t have to add or modify code to collect these events and it is tracked directly from your SDK or gtag.js code.

Other articles related to GA4 (Google Analytics 4)

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  2. Key Benefits of Using Google Analytics 4 (GA4)
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  5. Google Signals GA4 – See demographics (gender, age) in Google Analytics 4
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  1. GA4 (Google Analytics 4) Event Tracking Setup Tutorial
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  5. GA4 User Properties (User Scoped Custom Dimensions) – Tutorial
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  2. GA4 Site Search – Tracking Site Search in Google Analytics 4
  3. GA4 (Google Analytics 4) Scroll Tracking Tutorial
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  5. Self-referral Google Analytics 4 – Referral exclusion GA4
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#9 GA4 Analysis Hub

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  5. How to use the Funnel Analysis Report in Google Analytics 4 (GA4)

#10 GA4 Advanced

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  2. Understanding GA4 measurement protocol
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#11 GA4 Reporting

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