How to setup enhanced measurement tracking in GA4 (Google Analytics 4)

Enhanced Measurement Events is one of the categories of events in GA4. The other event categories are:

  1. Automatically Collected Events
  2. Recommended Events
  3. Custom Events

Enhanced Measurement Events are automatically triggered and logged (i.e. recorded) on certain pre-defined user activities. But the events are logged only when you have enabled enhanced measurement.

 

Following are the examples of enhanced measurement events and their corresponding parameters

  1. page_view
  2. scroll
  3. click – You can supply additional information with this event by using the following parameters: link_classes, link_domain, link_id, link_url, outbound (boolean)
  4. view_search_results
  5. video_start – For supplying additional information use the following parameters: video_current_time, video_duration, video_percent, video_provider etc.
  6. video_progress – For supplying additional information use the following parameters: video_current_time, video_duration, video_percent, video_provider etc.
  7. video_complete – For supplying additional information use the following parameters: video_current_time, video_duration, video_percent, video_provider etc.
  8. file_download – For supplying additional information use the following parameters: file_extension, file_name, link_classes, link_domain, link_id etc.

Note: You don’t need to add any code or tag on your website in order to track enhanced measurement events.

Following are the examples of user activities which trigger these events:

#1 Each time a web page loads in a browser window – this user activity triggers the ‘page_view‘ event.

#2 The first time a user scrolls 90% of a web page – this user activity triggers the ‘scroll‘ event.

#3 Each time a user clicks on an external link – this user activity triggers the ‘click‘ event.

#4 Each time a user performs a search on your website – this user activity triggers the ‘view_search_results’ event.

#5 When a user starts playing an embedded YouTube video (that have JS API support enabled) – this user activity triggers the ‘video_start‘ event.

#6 When a user progress through an embedded YouTube video (that have JS API support enabled) – this user activity triggers the ‘video_progress‘ event.

#7 When a user completes watching an embedded YouTube video (that have JS API support enabled) – this user activity triggers the ‘video_complete‘ event.

#8 When a user clicks a link to a file (in order to download it) – this user activity triggers the ‘file_download’ event.

Check out the official help documentation to learn more about the enhanced measurement events and the parameters each event support: https://support.google.com/analytics/answer/9216061

 

How to set up enhanced measurement tracking in GA4?

To enable enhanced measurement events follow the steps below:

Step-1: Navigate to your GA4 reporting view and then click on ‘Admin’:

 

Step-2: Click on ‘Data Streams’ under the ‘Property’ column:

 

Step-3: Click on your web data stream:

Note: You can enable enhanced measurement only on a web data stream (aka website).

 

Step-4: Toggle on the switch button next to ‘Enhanced measurement’:

Note: The ‘page views’ events are tracked even if the switch button is off.

When you switch on the toggle, your GA4 view will also start tracking the following events: ‘Scrolls’, ‘Outbound Clicks’, ‘Site Search’, ‘Video engagement’ and ‘File downloads’:

 

Step-5: If you want to track only certain enhanced measurement events then click on the gear icon:

 

Step-6: Turn off the switch next to the enhanced measurement event, you don’t want to track:

 

Step-7: Click on the  ‘Save’ button and you are done with enabling the enhanced measurement events.

 

How to find enhanced measurement events in GA4?

To find the list of all the enhanced measurement events recorded in your GA4 reporting view, follow the steps below:

Step-1: Navigate to your GA4 reporting view.

Step-2: Click on ‘Events‘ under ‘Engagement‘:

You should now be able to see the list of all the enhanced measurement events recorded in your GA4 view so far:

Another place to see the list of all the enhanced measurement events is by navigating to the ‘All events‘ reports:

Related Articles on GA4 (Google Analytics 4):

  1. What is Google Analytics 4 (GA4) – The Apps + Web Property
  2. How to upgrade to Google Analytics 4 (GA4) 
  3. How to set up cross-domain tracking in GA4 (Google Analytics 4)
  4. How to set up event tracking in GA4 (Google Analytics 4)
  5. How to set up conversion tracking in GA4 (Google Analytics 4)
  6. How to connect GA4 (Google Analytics 4) with Google Data Studio
  7. How to connect GA4 (Google Analytics 4) with Google Ads
  8. How to connect GA4 (Google Analytics 4) with BigQuery
  9. Analysis Hub Google Analytics – How to use the Exploration Report in GA4
  10. How to set up Custom Events in GA4 via Google Tag Manager
  11. How to set up site search tracking in GA4
  12. How to set up scroll tracking in GA4
  13. Google Analytics 4 (GA4) vs Universal Analytics – What is the difference?
  14. How To Set Up Ecommerce Tracking in GA4 (Google Analytics 4)
  15. Google Signals for GA4 – How to see gender, interest and age data in Google Analytics 4
  16. How to block internal traffic in GA4 (Google Analytics 4)
  17. How to import conversions from GA4 property to your Google Ads account

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