UTM parameters are the parameters recognized by Google for sending detailed information about your marketing campaigns to Google Analytics 4.

The following UTM parameters are supported by GA4:

1. utm_id.
2. utm_source.
3. utm_medium.
4. utm_campaign.
5. utm_term.
6. utm_content.
7. utm_source_platform.
8. utm_campaign_id.
9. utm_creative_format.
10. utm_marketing_tactic.

How to see the value of the ‘utm_id’ parameter in GA4?

‘utm_id’ parameter is used to send information related to the unique identification number of your campaign to GA4.

GA4 does not report on the values of the ‘utm_id’ parameter. This parameter is used just for the purpose of uploading the campaign data to GA4.

How to see the value of the ‘utm_source’ parameter in GA4?

‘utm_source’ parameter is used to send information related to the traffic source of a custom campaign to GA4.

You can see the values of the ‘utm_source’ parameter in GA4 through the following dimensions:

1. Source
2. First user source
3. Session source

How to see the value of the ‘utm_medium’ parameter in GA4?

‘utm_medium’ parameter is used to send information related to the traffic medium of a custom campaign to GA4.

You can see the values of the ‘utm_medium’ parameter in GA4 through the following dimensions:

1. Medium
2. First user medium
3. Session medium

How to see the value of the ‘utm_campaign’ parameter in GA4?

‘utm_campaign’ parameter is used to send the name of the custom campaign to GA4.

You can see the values of the ‘utm_campaign’ parameter in GA4 through the following dimensions:

1. Campaign
2. First user campaign
3. Session campaign

How to see the value of the ‘utm_term’ parameter in GA4?

‘utm_term’ parameter is used to send the information related to the campaign term (paid search keyword) to GA4.

The value of this parameter is often the paid keyword you are bidding on.

You can see the values of the ‘utm_term’ parameter in GA4 through the following dimensions:

1. Manual term (at present not available in GA4)
2. Session manual term
3. First user manual term

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How to see the value of the ‘utm_content’ parameter in GA4?

‘utm_content’ parameter is used to send information related to campaign content (ad version) to GA4.

For example, if you have two banner ads with the same ad copy, call to action but different graphics, you can use ‘utm_content’ key and set different values for each.

So you can later determine which ad version was more effective in terms of driving traffic and sales.

You can see the values of the ‘utm_content’ parameter in GA4 through the following dimensions:

1. Manual ad content (at present not available in GA4)
2. Session manual ad content
3. First user manual ad content

How to see the value of the ‘utm_source_platform’ parameter in GA4?

The ‘utm_source_platform’ parameter is used to send the name of the marketing platform which sends traffic to your website when you are using a multi-platform ad network.

You can see the values of the ‘utm_source_platform’ key in GA4 through the following dimensions:

1. Source platform
2. Session source platform
3. First user source platform

How to see the value of the ‘utm_campaign_id’ parameter in GA4?

The ‘utm_campaign_id’ is the parameter required for sending information related to the unique identification number of your campaign for GA4 data import.

GA4 does not report on the values of the ‘utm_campaign_id’ parameter. This parameter is used just for the purpose of uploading the campaign data to GA4.

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How to see the value of the ‘utm_creative_format’ parameter in GA4?

The ‘utm_creative_format’ parameter is just like the ‘utm_content’ key and is used to send information related to campaign content (ad version) to GA4.

Just like the ‘utm_content’ key, you can also use the ‘utm_creative_format’ key to differentiate ad creatives.

You will be able to see the values of the ‘utm_creative_format’ key in GA4 through the following dimensions in the near future:

1. Creative format
2. Session creative format
3. First user creative format

Note: The values of the ‘utm_creative_format’ parameter are currently not reported in GA4.

How to see the value of the ‘utm_marketing_tactic’ parameter in GA4?

The ‘utm_marketing_tactic’ key is used to send information related to your marketing tactics like your targeting strategies (prospecting, remarketing), bid strategies, buying strategies etc to GA4.

You will be able to see the values of the ‘utm_marketing_tactic’ key in GA4 through the following dimensions in the near future:

1. Marketing tactic
2. Session marketing tactic
3. First user marketing tactic

Note: The values of the ‘utm_marketing_tactic’ key are currently not reported in GA4.

To learn more about UTM parameters in GA4, check out this article: GA4 UTM Tutorial – Track UTM parameters in Google Analytics 4.