How to see Search Console data in GA4
Follow the steps below to see Google Search Console data in GA4 (Google Analytics 4):
Step-1: Make sure that you have successfully connected your GA4 property to your Google Search Console property first.
Step-2: Click on the ‘Reports’ link from the left-hand side navigation menu in your GA4 property:
Step-3: Click on the ‘Library’ link from the menu:
Step-4: Under the ‘Collections’ section, look for the new collection named ‘Search Console’:
Step-5: The ‘Search Console’ collection is not yet published. You would need to publish it. To do that, click on the three dots menu:
Step-6: Click on the ‘Publish’ button.
Note: If you do not see the ‘Publish’ button, then click on the ‘Edit’ link to edit the ‘Search Console’ collection and then click on the ‘Save’ button.
You should now see the ‘Published‘ status as well as the new ‘Search Console’ menu:
Step-7: Click on the ‘Search Console‘ menu:
You should now see the following two reports: Queries and Google Organic Search Traffic:
Important points to remember about seeing Search Console data in GA4
#1 You will not see the search console reports even after linking your GA4 property to your search console property. This is because the search console reports in GA4 are unpublished by default. They need to be published first.
#2 Your Search Console data becomes available in GA4 depending on when you created the web data stream and when you completed site verification in Search Console.
So, if you created a web data stream in GA4 and then completed site verification in the search console, the search console data in GA4 is available from the time of site verification.
On the other hand, if you completed site verification first and then created a new web data stream in GA4, the search console data is available in GA4 from the creation date of the web data stream.
#3 The Google Search Console data is usually available in GA4 Search Console reports 48 hours after it is collected by your linked Search Console property.
Follow the steps below to see Google Search Console data in GA4 (Google Analytics 4):
Step-1: Make sure that you have successfully connected your GA4 property to your Google Search Console property first.
Step-2: Click on the ‘Reports’ link from the left-hand side navigation menu in your GA4 property:
Step-3: Click on the ‘Library’ link from the menu:
Step-4: Under the ‘Collections’ section, look for the new collection named ‘Search Console’:
Step-5: The ‘Search Console’ collection is not yet published. You would need to publish it. To do that, click on the three dots menu:
Step-6: Click on the ‘Publish’ button.
Note: If you do not see the ‘Publish’ button, then click on the ‘Edit’ link to edit the ‘Search Console’ collection and then click on the ‘Save’ button.
You should now see the ‘Published‘ status as well as the new ‘Search Console’ menu:
Step-7: Click on the ‘Search Console‘ menu:
You should now see the following two reports: Queries and Google Organic Search Traffic:
Important points to remember about seeing Search Console data in GA4
#1 You will not see the search console reports even after linking your GA4 property to your search console property. This is because the search console reports in GA4 are unpublished by default. They need to be published first.
#2 Your Search Console data becomes available in GA4 depending on when you created the web data stream and when you completed site verification in Search Console.
So, if you created a web data stream in GA4 and then completed site verification in the search console, the search console data in GA4 is available from the time of site verification.
On the other hand, if you completed site verification first and then created a new web data stream in GA4, the search console data is available in GA4 from the creation date of the web data stream.
#3 The Google Search Console data is usually available in GA4 Search Console reports 48 hours after it is collected by your linked Search Console property.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.