How to see Search Console data in GA4

Do you want expert help in setting up/fixing GA4 and GTM?

If you are not sure whether your GA4 property is setup correctly or you want expert help migrating to GA4 then contact us. We can fix your website tracking issues.

Follow the steps below to see Google Search Console data in GA4 (Google Analytics 4):

Step-1: Make sure that you have successfully connected your GA4 property to your Google Search Console property first.

Step-2: Click on the ‘Reports’ link from the left-hand side navigation menu in your GA4 property:

ga4 reports 1

Step-3: Click on the ‘Library’ link from the menu:

ga4 library 1

Step-4: Under the ‘Collections’ section, look for the new collection named ‘Search Console’:

ga4 search console

Step-5: The ‘Search Console’ collection is not yet published. You would need to publish it. To do that, click on the three dots menu:

three dots menu 2

Step-6: Click on the ‘Publish’ button.

publish Search Console collection ga4

Note: If you do not see the ‘Publish’ button, then click on the ‘Edit’ link to edit the ‘Search Console’ collection and then click on the ‘Save’ button.

You should now see the ‘Published‘ status as well as the new ‘Search Console’ menu:

ga4 search console reports

Step-7: Click on the ‘Search Console‘ menu:

Search Console menu ga4

You should now see the following two reports: Queries and Google Organic Search Traffic:

Queries and Google Organic Search Traffic reports ga4

Important points to remember about seeing Search Console data in GA4

#1 You will not see the search console reports even after linking your GA4 property to your search console property. This is because the search console reports in GA4 are unpublished by default. They need to be published first.

#2 Your Search Console data becomes available in GA4 depending on when you created the web data stream and when you completed site verification in Search Console.

So, if you created a web data stream in GA4 and then completed site verification in the search console, the search console data in GA4 is available from the time of site verification.

On the other hand, if you completed site verification first and then created a new web data stream in GA4, the search console data is available in GA4 from the creation date of the web data stream.

#3 The Google Search Console data is usually available in GA4 Search Console reports 48 hours after it is collected by your linked Search Console property.

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade