How to name Facebook Ad Campaigns like a Pro

Analytics

Why Naming Convention is important for your Facebook ads

In the context of Facebook ads, a naming convention is a generally agreed scheme for naming Campaigns, Ad sets and Ads in a Facebook Ad Manager Account.

The objective of such convention is to quickly find out what a campaign, ad set and ad is all about just by reading its name. This approach comes in handy when you have dozens of campaigns to analyze and optimize.

How to name Facebook Ad Campaigns

Following is the ideal naming conventions for Facebook Ad Campaigns

Product/ Service Name || Campaign Objective || Any changes to the default campaign settings || Launch Date || Last update date

Example:
Women Sunglasses || Conversions || Launch Date – Jan 20, 2022 || Last update date – Feb 1, 2022

How to name Facebook Ad Campaigns like a Pro.
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How to name Facebook Ad sets

Following is the ideal naming conventions for Facebook Ad Sets:

Adset number || Product/ Service Name || Conversion Event || Target Audience || Any changes to default ad set settings || Launch Date || Last update date

Example:

Ad Set -1 || Gucci sunglasses || orders || Lookalike (US, 1%) – Sunglasses Visitors 180 days – (Customers 180 days) || 18+ Women || Cost Control: $50 || Launch Date – Jan 25, 2022 || Last update date – Jan 31, 2022

naming conventions for Facebook Ad Sets 1

How to name Facebook Ads

Following is the ideal naming conventions for Facebook Ads:

Ad number || Ad format || short description of ad creative || Launch Date || Last update date

Example:

Ad-1 || Single Image || Headshot of blond woman wearing Gucci sunglasses with white background || Launch Date – Jan 12, 2022 || Last update date – never updated

naming conventions for Facebook Ads

When you use such naming conventions you can quickly find out what the campaign/adset/ad is all about and what settings are being used. This comes in handy when you have dozens of campaigns.

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About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade