How to learn Google Analytics without a website

In this article, I will show you how to learn Google Analytics without a website. You can learn about both Universal Analytics and Google Analytics 4 without having your own website.

We are going to use the following websites for learning Google Analytics:

#1 Google Merchandise Store – It is an ecommerce website owned by Google. This website sells Google-branded merchandise (apparel, bags, drinkware, stationery etc).

Google Merchandise Store

You can use the Google Merchandise store to learn about both Universal Analytics and Google Analytics 4 tracking set up and reports.

#2 Google ‘Flood-it’ mobile app – It is a mobile gaming app from Google:

flood it

You can use the Flood it mobile gaming app to learn about Google Analytics 4 mobile app tracking set up and reports.

Google provide the analytics data on these websites via the Google Analytics demo account.

About the Google Analytics Demo Account

How to learn Google Analytics without a website

The Google Analytics demo account is a fully functional Google Analytics account that is provided by Google to the public, free of charge.

Your brand new Google Analytics account may not have all of the required data at the moment. But the Google Analytics demo account already have all of the required data.

Use this demo account as a learning tool and to see how the various reports in Google Analytics look like when populated with data. You can also see ecommerce data in this account.

How to access the Google Analytics demo account?

Whilst logged in your Google Analytics Account click on this link.

You should now see a screen like the one below:

google analytics demo account

That’s it.

You are now in the ‘Master View‘ of the ‘UA – Google Merchandise Store’ property of the Google Analytics demo account.

Note: If you do not have a Google Analytics account yet then check out this article: How to install Google Analytics on your website.

Click on the ‘Home‘ link to see the Google Analytics data for the Google Merchandise store website:

home report google merchandise store

You should now see a screen like the one below:

google analytics home report

Click on other reports one by one:

other ga reports

Click on different tabs and links. Get a feel of the user interface.

Make sure to checkout the various ecommerce reports:

ecommerce reports demo account

And do not worry about breaking anything.

You cannot break anything in the Google Analytics demo account.

The Google Analytics demo account is made up of the following three properties:

  1. UA – Google Merchandise Store
  2. GA4 – Google Merchandise Store
  3. GA4 – Flood-it!
ga demo properties

UA – Google Merchandise Store

UA Google Merchandise Store reporting view

The ‘UA – Google Merchandise Store’ GA property is made up of following three reporting views:

  1. Master View – the main reporting view used for daily analysis.
  2. Test View – the reporting view used for testing purpose.
  3. Raw Data View – this view does not contain any filters.

All these reporting views contain analytics data from the Google Merchandise store website.

GA4 – Google Merchandise Store

GA4 Google Merchandise Store reporting view

The ‘GA4 – Google Merchandise Store’ GA property is made up of only one reporting view which also contains the analytics data from the Google Merchandise store website but the data is in the Google Analytics 4 format.

Related Article: Google Analytics 4 (GA4) vs Universal Analytics – What is the difference?

GA4 – Flood-it!

GA4 Flood it property

The ‘GA4 – Flood-it!’ GA property is made up of only one reporting view which contains the analytics data from the Google ‘Flood-it’ mobile app.

How to access the ‘GA4 – Google Merchandise Storeproperty of the Google Analytics demo account?

Step-1: Once you are in your Google Analytics demo account, click on the drop-down menu at the top:

drop down menu

Step-2: Click on the ‘GA4 – Google Merchandise Store’:

GA4 Google Merchandise Store

You should now see a screen like the one below:

ga4 user interface

Click on different tabs and reports. Get a feel of the GA4 user interface.

Make sure to explore the various ecommerce reports (called ‘Monetization’):

monetization reports ga4

If you want to learn more about Google Analytics 4 then check out this resource: Google Analytics 4 training & tutorial with FREE GA4 ebook

How to access the ‘GA4 – Flood-it!property of the Google Analytics demo account?

Step-1: Once you are in your Google Analytics demo account, click on the drop-down menu at the top:

drop down menu 2

Step-2: Click on the ‘GA4 – Flood-it!’:

GA4 Flood it property 2

You should now see a screen like the one below:

GA4 Flood it property user interface

Click on different tabs and reports.

Get a feel of the GA4 user interface for mobile app tracking.

Make sure to click on this drop-down menu to see different reporting views:

GA4 Flood it reporting views

How to learn more about Google Analytics?

If you want to learn more about the various Google Analytics reports and features then read and bookmark this article: Google Analytics Tutorial 2021 – With Free PDF E-Book

If you want to learn more about Google Analytics 4 then read and bookmark this article: Google Analytics 4 training & tutorial with FREE GA4 ebook

Get the “62 Points Google Analytics Setup Checklist” ebook (50 pages). Learn to set up your Google Analytics correctly and fast:

62 point checklist 
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About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade
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