In this article, I will show you how to learn Google Analytics without a website. You can learn about both Universal Analytics and Google Analytics 4 without having your own website.
We are going to use the following websites for learning Google Analytics:
#1Google Merchandise Store – It is an ecommerce website owned by Google. This website sells Google-branded merchandise (apparel, bags, drinkware, stationery etc).
You can use the Google Merchandise store to learn about both Universal Analytics and Google Analytics 4 tracking set up and reports.
You can use the Flood it mobile gaming app to learn about Google Analytics 4 mobile app tracking set up and reports.
Google provide the analytics data on these websites via the Google Analytics demo account.
About the Google Analytics Demo Account
The Google Analytics demo account is a fully functional Google Analytics account that is provided by Google to the public, free of charge.
Your brand new Google Analytics account may not have all of the required data at the moment. But the Google Analytics demo account already have all of the required data.
Use this demo account as a learning tool and to see how the various reports in Google Analytics look like when populated with data. You can also see ecommerce data in this account.
You cannot break anything in the Google Analytics demo account.
The Google Analytics demo account is made up of the following three properties:
UA – Google Merchandise Store
GA4 – Google Merchandise Store
GA4 – Flood-it!
UA – Google Merchandise Store
The ‘UA – Google Merchandise Store’ GA property is made up of following three reporting views:
Master View – the main reporting view used for daily analysis.
Test View – the reporting view used for testing purpose.
Raw Data View – this view does not contain any filters.
All these reporting views contain analytics data from the Google Merchandise store website.
GA4 – Google Merchandise Store
The ‘GA4 – Google Merchandise Store’ GA property is made up of only one reporting view which also contains the analytics data from the Google Merchandise store website but the data is in the Google Analytics 4 format.
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma
Founder, OptimizeSmart.com
Over 15 years of experience in digital analytics and marketing
Author of four best-selling books on digital analytics and conversion optimization
Nominated for Digital Analytics Association Awards for Excellence
Runs one of the most popular blogs in the world on digital analytics
Consultant to countless small and big businesses over the decade
