How to import conversions from GA4 property to your Google Ads account

In order to import conversions from your Google Analytics 4 (GA4) property to your Google Ads account follow the steps below:

Step-1: Log in to your Google Ads account.

Step-2: Click on ‘Tools and Settings’.

tools

Step-3: Click on ‘Conversions’ under ‘Measurement’:

conversions google ads

Step-4: Click on the ‘+’ button to add a new conversion:

add conversion

Step-5: Click on ‘Import’:

import conversion action google ads

62 point checklist

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Google Analytics 4 thumb

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Step-6: Click on ‘Google Analytics 4 properties’:

google analytics 4 properties google ads

Step-7: Click on ‘Web’:

select what you want to import google ads

Step-8: Click on the ‘Continue’ button.

You should now see a list of all the events from your GA4 property that are marked as conversions:

Select the conversion actions to import from a Google Analytics 4 property

Step-9: Click on the checkbox next to the conversion events you want to import from your GA4 property to your Google Ads account and then click on the ‘Import and Continue’ button:

select

Step-10: Click on the ‘Done’ button:

Youve imported 2 web conversion actions from Google Analytics GA4

You should now be able to see the imported GA4 conversion events listed as ‘conversion actions in Google ads:

done 1

Congratulations!!

You have successfully imported conversions from your GA4 property to your Google Ads account.

Other articles related to GA4 (Google Analytics 4)

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#3 GA4 Events

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#4 GA4 Conversions

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#5 GA4 Dimensions and Metrics

  1. GA4 Metrics Tutorial with Free Google Analytics 4 Ebook
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#6 GA4 Ecommerce

  1. GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial

#7 GA4 Specialized Tracking

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  4. How to Install Google Analytics 4 on Shopify
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#8 GA4 filters

  1. GA4 filters – Understanding data filters in Google Analytics 4
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#9 GA4 Analysis Hub

  1. Analysis Hub Google Analytics – Exploration Report in GA4 (Google Analytics 4)
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#10 GA4 Advanced

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  5. How to build comparison (Advanced segment) in Google Analytics 4 (GA4)

#11 GA4 Reporting

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Himanshu Sharma

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