How to import conversions from GA4 property to your Google Ads account

In order to import conversions from your Google Analytics 4 (GA4) property to your Google Ads account follow the steps below:

Step-1: Log in to your Google Ads account.

Step-2: Click on ‘Tools and Settings’.

 

Step-3: Click on ‘Conversions’ under ‘Measurement’:

 

Step-4: Click on the ‘+’ button to add a new conversion:

 

Step-5: Click on ‘Import’:

 

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Step-6: Click on ‘Google Analytics 4 properties’:

 

Step-7: Click on ‘Web’:

 

Step-8: Click on the ‘Continue’ button.

You should now see a list of all the events from your GA4 property that are marked as conversions:

 

Step-9: Click on the checkbox next to the conversion events you want to import from your GA4 property to your Google Ads account and then click on the ‘Import and Continue’ button:

 

Step-10: Click on the ‘Done’ button:

 

You should now be able to see the imported GA4 conversion events listed as ‘conversion actions in Google ads:

 

Congratulations!!

You have successfully imported conversions from your GA4 property to your Google Ads account.

Other articles related to GA4 (Google Analytics 4)

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#8 Google Analytics 4 Advanced

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Himanshu Sharma

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