How to track web pages with zero traffic in Google Analytics

Google Anaytics does not report on web pages which have got zero pageviews in a selected time period.

However Google Analytics does report on web pages which have got zero pageviews on certain days and 1 or more pageviews on other days in a selected time period:

zero pageviews

zero pageviews2

Thus the concept of zero traffic is time bound.

Almost every web page on your website got traffic at some point in its life time. If you look at your GA reports with a very large time frame, you may see a pageview recorded for almost every page on your website.

However there can also be many web pages which have never seen the light of the day. The web pages for which Google Analytics has never ever recorded a single pageview.

These are the web pages which Google Analytics can’t report on, no matter what time frame you select.

Web Pages with 1 pageview in a month

If you go to the ‘All Pages‘ report (under Behavior > Site Content) of the last one month and sort the pageview column in increasing order, you can see all the web pages which have got only 1 pageview in the last one month:

1 pageview

These 1 pageview pages are your zero traffic pages. If they have got only 1 pageview in the last one month, it means they got zero pageviews on other 29 days of the month.

Technically speaking, they are not zero traffic pages as they still got one pageview but they are pretty close to zero and good enough data to work on.

This is the easiest way to determine zero traffic pages on your website. No website crawl, no excel hacks and everyone can do it pretty easily with just few clicks.

Finding web pages with zero pageviews in the last one month

May be you are not satisfied with just finding ‘1 pageview a month’ web pages. You also want to know the web pages which haven’t got a single pageview in the last one month, the one which are truly dead.

There are couple of methods to find zero pageviews pages. I will show you the one which is easiest to implement.

Follow the steps below:

Step-1: Open Screaming Frog SEO Spider tool. It is a powerful website crawler which can also communicate with Google Analytics API. I used this tool a lot for tag auditing.

Step-2: Go to ‘Configuration’ menu and then click on the ‘Spider’ menu item:

configuration menu

Step-3: Uncheck following check boxes to speed up your website crawl:

  1. Check Images
  2. Check CSS
  3. Check JavaScript
  4. Check SWF
  5. Check External links

spider configuration

If you start the website crawl without unchecking these boxes and your website has got tens of thousands of web pages, then it may take forever to complete the crawl.

Moreover we don’t need image files, css files, javascript files etc for our analysis.

Step-4: Again Go to ‘Configuration’ menu and then click on API Access > Google Analytics:

api access

Step-5: Click on ‘Connect to new account’ button in the ‘Google Analytics Configuration’ dialog box:

connnect to new account

You will then be redirected to a new web page in your browser where you will following similar message:

accept button

Step-6: Click on the ‘Accept’ button. Screaming frog tool can now access your Google Analytics data via API.

Step-7: Select the Google Analytics account, Property and view whose data you want to analyse from the drop down menus:

ga configuration2

Select the GA view which has got no filters and which contains all of your website traffic data.

Step-8: Click on the ‘Date Range’ tab and select the last one month date as shown below:

date range tab

Step-9: Click on the ‘ok’ button to close the ‘Google Analytics Configuration’ dialog box.

You have now configured both your crawler and Google Analytics, and are now ready to start the website crawl.

Step-10: Enter your website URL and then click on the ‘start’  button to start the website crawl:

start the crawl

Step-11: When the crawl is finished, click on the ‘Analytics’ tab:

analytics tab

Step-12: Select ‘No GA data’ from the ‘Filter’ drop down menu and then click on the ‘Export’ button to download the data into excel:

no ga data

Step-13: Open the downloaded CSV file (named analytics_no_ga_data.csv) in excel. This file contains list of all those web pages which got zero traffic in the last one month.

However this file also contain those web pages which were crawled but would never be reported by Google Analytics.

These pages could be:

#1 Web pages with 301 status code

#2 URLs which are not really web pages (like: https://www.optimizesmart.com/http:www.optimizesmart.com).

#3 URLs with lot of weird query parameters.

#4 URLs which have got server side issues (4xx or 5xx errors)

The fastest way to get rid of all such web pages is to filter out only those pages which have got 200 status code:

no ga data excel file

Another article you will find useful: Understanding Users in Google Analytics

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Himanshu Sharma

Certified web analyst and founder of OptimizeSmart.com

My name is Himanshu Sharma and I help businesses find and fix their Google Analytics and conversion issues. If you have any questions or comments please contact me.

  • Over eleven years' experience in SEO, PPC and web analytics
  • Google Analytics certified
  • Google AdWords certified
  • Nominated for Digital Analytics Association Award for Excellence
  • Bachelors degree in Internet Science
  • Founder of OptimizeSmart.com and EventEducation.com

I am also the author of three books:

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