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Last Updated: August 20, 2022

Whenever you give GTM account access to a person, you give that access either at the account level or at the container level.

The access given at the account level is called the ‘Account permissions‘.

The access given at the container level is called the ‘Container permissions‘.

Google Tag Manager Account Permissions

‘Admin’ and ‘User’ are two types of account permissions.

‘Admin‘ – A person with this permission can see and edit the account settings, account activity and user management (i.e. list of people who have got access to the account).  A person with this permission automatically inherit ‘Read’ access to all the containers added to the account.

‘User‘ – A person with this permission can see the account settings, account activity and user management (who have got access to the account) but can not edit any setting. A person with ‘user’ permission automatically inherit ‘No Access’ permission for all the containers added to the account. So he can not see the containers listed in the account.

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In order to use/change account permissions for a person follow the steps below:

Step-1: Login to your GTM account and then click on the ‘Admin’ tab.

Step-2: Click on the User Management link under the ‘Account’ column:

Step-3: If you want to add a new user at the account level then click on the ‘New’ button:

Now enter his email address, select account permission and container permission for each container listed in the account.

Step-4: If you want to change the account permission of an existing user then click on the email address of the user:

Now change the account permission and/or container permission for each container listed in the account.

Google Tag Manager Container Permissions

Whenever you give GTM account access to a person, you give that access either at the account level or the container level.

The access given at the container level is called the ‘Container permissions‘.

In other words, the GTM access given for a particular website is called the container permission.

Following are the various type of container permissions:

No access – A user with this permission will not see the container listed in the account.

Read – A user with this permission can see the container listed and can view/browse the tags, triggers, and variables in the container but will not have the ability to make any changes to them.

Edit – A user with this permission can create workspaces and make edits (to tags, triggers and variables) but can not create or publish versions. He also automatically inherit the ‘Read’ permission as the container level.

Approve – A user with this permission can create a version but can not publish it. He also automatically inherit following permissions at the container level: ‘Read’ and ‘Edit’.

Publish – This is the highest permission at the container level. The user who get this permission can publish a container version. He also automatically inherit following permissions at the container level: ‘Read’, ‘Edit’, ‘Approve’ and ‘Publish’

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Get The Only Ebook On GTM Data Layer Ever Published (100+ pages). Learn & Master Data Layers

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In order to use/change container permissions for a person follow the steps below:

Step-1: Login to your GTM account and then click on the ‘Admin’ tab.

Step-2: Click on the User Management link under the ‘Container’ column:

Step-3: If you want to add a new user at the container level then click on the ‘New’ button:

Now enter his email address and then select appropriate container permission from the drop-down menu.

Step-4: If you want to change the container permission of an existing user then click on the email address of the user:

Now change the container permission from the drop-down menu.

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