Guest blogging is one of the best way to get relevant back links with the desired anchor text. It also helps in getting traffic, subscribers and building authority in your industry. The first step in guest blogging is to find the blogs which accept guest posts. Following are few advanced search operators which can help you in finding blogs which accept guest posts:
Keyword + “guest blog”
Keyword + “guest blogger”
Keyword + “guest Column”
Keyword + “guest post”
Keyword + “guest article”
Keyword + “write for us”
Keyword + “write for me”
Keyword + “become a contributor”
Keyword + “contribute to this site”
Keyword + inurl:category/guest
E.g: Enter “chiropractic” + “guest blog” on Google to find chiropractic blogs which accept guest posts
Note: Here ‘Keyword’ is your industry or primary keyword.
There are also many bloggers who don’t explicitly advertise that they accept guest posts or those who have never thought of accepting guest posts in the first place. You should target such bloggers too. Conversely, if you run a blog, you can invite bloggers to write guest posts on your blog. There is always a high probability that they will link back to their own guest post.
Interviewing bloggers is also one of the great way to invite them for guest blogging. Now create a list of target bloggers in an Excel spreadsheet and note down there corresponding: subscribers base (i.e. no. of readers/subscribers), page rank, blogger name and contact details.
Once you have developed a list of target bloggers in your industry, sort them in decreasing order on the basis of their subscribers base. In blogosphere, authority of a blog is determined by its subscribers base and not by its ‘page rank’ or search engine ranking.
Target big bloggers first (the one with large number of subscribers) to get maximum exposure in shortest possible time. Target bloggers one by one. Start by commenting on their blogs. Leave intelligent and insightful comments. Follow them on Twitter, LinkedIn, Facebook and wherever they hangout online. Help them with a thing or two (like citing an excellent resource or giving excellent suggestion) to build a good repo. Once they are familiar with you, introduce yourself. Tell them what you write about, can write about and whether they would be interested in a guest post.
Attach a sample of your writing or a link to your own blog to show your writing style and skills. You can contact bloggers through their e-mail address or online form. Keep your e-mails short and to the point. Nobody has the time to read your story.
Personalize mails and don’t forget to praise the bloggers. If they write back to you with some suggestions then incorporate those suggestions in your guest post. Do a little research to find out the writing style and audience taste of your target blogger and then develop a guest post that matches that style and taste. This will increase your chances of guest post being accepted by the target blogger’s audience.
Write kick ass contents for your guest post just like you do it for your own blog. This is because your guest post represents you, your company and brand. It is your only chance to get readers/ subscribers of other blogs.
Make sure that you add a link to your site (with the desired anchor text) either at the bottom of the guest post or within the text in an intelligent way.
Refrain from self promotion.Your guest post should not look like an advertorial.
Send emails with your guest post as text file (.txt) attachment which has the HTML code of the post. In this way you can keep your anchor text and formatting intact.
Finally develop and maintain good relations with bloggers for long-term link benefits. Chao!
So they are teaching GA and GTM in the name of teaching Digital analytics.
They just copy each other. Monkey see, monkey do.
But Digital analytics is not about GA, GTM.
It is about analyzing and interpreting data, setting up goals, strategies and KPIs.
It’s about creating strategic roadmap for your business.
Digital Analytics is the core skill. Google Analytics is just a tool used to implement ‘Digital Analytics’.
You can also implement ‘Digital analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.
Using Google Analytics without the good understanding of ‘Digital analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.
You are either likely to end up somewhere other than your destination or you get involved in an accident.
You learn data analysis and interpretation from Digital analytics and not from Google Analytics.
The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.
You get that direction from ‘Digital analytics’ and not from ‘Google Analytics’.
You learn to set up KPIs, strategies and measurement framework for your business from ‘Digital analytics’ and not from ‘Google Analytics’.
So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Digital analytics’. You are not learning the ‘Digital analytics’ itself.
Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.
You need to know lot more than GA in order to work in digital analytics and marketing field.
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Master the Essentials of Email Marketing Analytics
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Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
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Digital Marketing Consultant and Founder of Optimizesmart.com
Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.
He has over 12 years experience in digital analytics and digital marketing.
He was nominated for the Digital Analytics Association's Awards for Excellence.
The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.
He is the author of four best-selling books on analytics and conversion optimization: