Link Building through Guest Blogging

Guest blogging is one of the best way to get relevant back links with the desired anchor text.  It also helps in getting traffic, subscribers and building authority in your industry. The first step in guest blogging is to find the blogs which accept guest posts. Following are few advanced search operators which can help you in finding blogs which accept guest posts:

Keyword + “guest blog”
Keyword + “guest blogger”
Keyword + “guest Column”
Keyword + “guest post”
Keyword + “guest article”
Keyword + “write for us”
Keyword + “write for me”
Keyword + “become a contributor”
Keyword + “contribute to this site”
Keyword + inurl:category/guest

E.g: Enter  “chiropractic” + “guest blog” on Google to find chiropractic blogs which accept guest posts

Note: Here ‘Keyword’ is your industry or primary keyword.

There are also many bloggers who don’t explicitly advertise that they accept guest posts or those who have never thought of accepting guest posts in the first place. You should target such bloggers too.  Conversely, if you run a blog, you can invite bloggers to write guest posts on your blog. There is always a high probability that they will link back to their own guest post.

Interviewing bloggers is also one of the great way to invite them for guest blogging. Now create a list of target bloggers in an Excel spreadsheet and note down there corresponding: subscribers base (i.e. no. of readers/subscribers), page rank, blogger name and contact details.

Once you have developed a list of target bloggers  in your industry, sort them in decreasing order on the basis of their subscribers base.  In blogosphere, authority of a blog is determined by its subscribers base and not by its ‘page rank’ or search engine ranking.

Target big bloggers first (the one with large number of subscribers) to get maximum exposure in shortest possible time. Target bloggers one by one. Start by commenting on their blogs. Leave intelligent and insightful comments. Follow them on Twitter, LinkedIn, Facebook and wherever they hangout online.  Help them with a thing or two (like citing an excellent resource or giving excellent suggestion) to build a good repo. Once they are familiar with you, introduce yourself. Tell them what you write about, can write about and whether they would be interested in a guest post.

Attach a sample of your writing or a link to your own blog to show your writing style and skills.  You can contact bloggers through their e-mail address or online form. Keep your e-mails short and to the point. Nobody has the time to read your story.

Personalize mails and don’t forget to praise the bloggers.  If they write back to you with some suggestions then incorporate those suggestions in your guest post. Do a little research to find out the writing style and audience taste of your target blogger and then develop a guest post that matches that style and taste. This will increase your chances of guest post being accepted by the target blogger’s audience.

Write kick ass contents for your guest post just like you do it for your own blog. This is because your guest post represents you, your company and brand. It is your only chance to get readers/ subscribers of other blogs.

Make sure that you add a link to your site (with the desired anchor text) either at the bottom of the guest post or within the text in an intelligent way.

Refrain from self promotion.Your guest post should not look like an advertorial.

Send emails with your guest post as text file (.txt) attachment which has the HTML code of the post.  In this way you can keep your anchor text and formatting intact.

 

Finally develop and maintain good relations with bloggers for long-term link benefits. Chao!

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Related Posts:
How to develop relationship with potential linking partners
10000 Search Engine Queries for your Link Building Campaign
Link Building Pyramid – Hierarchy of Link Building Needs
How to determine the value of a back link

 

How to use Digital Analytics to generate floods of new sales and customers for your business

(Even if you are completely new to Digital Analytics)

Here’s What We’re Going To Cover…

#1 - The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales. 

#2 - Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics. 

#3 - The number 1 reason why conversion optimization is not working for your business. 

#4 - How to advertise on any marketing platform for FREE with an unlimited budget.

 

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My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

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Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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