How to Find Top Selling Products in Google Analytics

Once you know your top-selling product category, you need to find top selling products in that category.

You may have got dozens or even hundreds of products in your top product category. But you won’t generate an equal volume of sales from each and every product.

There will always be some products which almost always sell the most. Here the 80/20 rule comes into play according to which, 80% of your sales come from 20% of your products.

So you need to find your top products (in terms of sales) and work relentlessly on them to increase their sales further.

The rule of thumb is to sell what is selling and sell even more.

There is no point working tirelessly on promoting a product that nobody has ever bought esp. when you as a marketer have no control over product price, product quality, features, design, and packaging.

Let us suppose your top product category (in terms of sales in the last 3 months) is ‘Nest-USA’. 

Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view (if you haven’t already): https://analytics.google.com/analytics/web/template?uid=T9NIg6JpQouv-ds7RNJ9-Q  

Step-2: Open the custom report. 

Step-3: Make sure you set the date range of the report to the last three months.

Step-4: Navigate to the data table which lists your top-selling product category.

Step-5: Click on the name of your top-selling product category in the data table:

You should now see the list of all the products in the top product category. 

Step-6: Sort the data table by the ‘Revenue’ metrics and then take a note of the top 5 products in terms of website sales:

That’s how you can find your top-selling products in your top-selling product category. 

 

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My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
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Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years of experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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