How to Find Top Selling Products in Google Analytics

Once you know your top selling product category, you need to find top selling products in that category.

You may have got dozens or even hundreds of products in your top product category. But you won’t generate equal volume of sales from each and every product.

There will always be some products which almost always sell the most. Here the 80/20 rule comes into play according to which, 80% of your sales come from 20% of your products.

So you need to find your top products (in terms of sales) and work relentlessly on them to increase their sales further.

The rule of thumb is to sell what is selling and sell even more.

There is no point working tirelessly on promoting a product which nobody has ever bought esp. when you as a marketer has no control over: product price, product quality, features, design and packaging.

Let us suppose your top product category (in terms of sales in the last 3 months) is ‘Nest-USA’. 

 

Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view (if you haven’t already): https://analytics.google.com/analytics/web/template?uid=T9NIg6JpQouv-ds7RNJ9-Q  

 

Step-2: Open the custom report. 

 

Step-3: Make sure you set the date range of the report to the last three months.

 

Step-4: Navigate to the data table which list your top selling product category.

 

Step-5: Click on the name of your top selling product category in the data table:

You should now see the list of all the products in the top product category. 

 

Step-6: Sort the data table by the ‘Revenue’ metrics and then take a note of the top 5 products in terms of website sales:

That’s how you can find your top selling products in your top selling product category. 

 

Related Articles

  1. How to use Audience Overview Report in Google Analytics
  2. How to use Demographics Overview Report in Google Analytics
  3. How to use Demographics: Age Report in Google Analytics
  4. How to use Demographics: Gender Report in Google Analytics
  5. How to use Location Report in Google Analytics
  6. How to use New vs Returning Report in Google Analytics

  7. How to use Browser & OS Report in Google Analytics
  8. How to use Mobile Overview Report in Google Analytics
  9. How to use Mobile & Tablet Devices report in Google Analytics
  10. How to use Device Overlap Report in Google Analytics
  11. How to use Device Paths Report in Google Analytics
  12. How to use Cross Device Channels Report in Google Analytics

  13. How to use Acquisition Device Report in Google Analytics
  14. How to use Users Flow Report in Google Analytics
  15. How to use Channels Report in Google Analytics
  16. How to use Source / Medium Report in Google Analytics
  17. How to use Landing Pages Report in Google Analytics
  18. How to use Goal Flow Report in Google Analytics
  19. How to use Ecommerce Overview Report in Google Analytics

  20. How to use Checkout Behavior Analysis Report in Google Analytics
  21. How to use Product Performance Report in Google Analytics
  22. Seven Steps to increasing website sales
  23. How to Find Top Selling Locations in Google Analytics
  24. How to Find Top Selling Product Categories in Google Analytics

  25. How to Find Top Performing Traffic Sources in Google Analytics
  26. How to Find Top Landing Pages for conversion funnel analysis in Google Analytics
  27. How to do Conversion Funnel Analysis in Google Analytics
  28. How to Find Top Performing Keywords in Google Analytcis
  29. How to use Assisted Conversions Report in Google Analytics
  30. How to use Top Conversion Paths Report in Google Analytics
 

"How to use Digital Analytics to generate floods of new sales and customers"

(Even if you are completely new to Analytics)

 

What You’ll Learn On This FREE Web Class!

#1 The number 1 reason why most marketers and business owners are not able to scale their advertising and maximise sales. 

#2 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics. 

#3 The number 1 reason why conversion optimization is not working for your business. 

#4 How to advertise on any marketing platform for FREE with an unlimited budget.

#5 How to learn and master digital analytics in record time.

 
 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence.

The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

error: Alert: Content is protected !!