How to Find Best Selling Products Online via Google Analytics

Once you know your best selling product category, you need to find the best selling products online in that category.

You may have got dozens or even hundreds of products in your top product category. But you won’t generate an equal volume of sales from each and every product.

There will always be some products which almost always sell the most. Here the 80/20 rule comes into play according to which, 80% of your sales come from 20% of your products.

So you need to find your best selling products and work relentlessly on them to increase their sales further.

The rule of thumb is to sell what is selling and sell even more.

There is no point working tirelessly on promoting a product that nobody has ever bought esp. when you as a marketer have no control over product price, product quality, features, design, and packaging.

Let us suppose your top product category (in terms of sales in the last 3 months) is ‘Nest-USA’. 

Follow the steps below to find your best selling products online via Google Analytics:

Step-1: Upload this custom report called ‘Product Analysis’ in your main Google Analytics view (if you haven’t already):  

Step-2: Open the custom report. 

Step-3: Make sure you set the date range of the report to the last three months.

Step-4: Navigate to the data table which lists your top-selling product category.

Step-5: Click on the name of your top-selling product category in the data table:

28 5

You should now see the list of all the products in the top product category. 

Step-6: Sort the data table by the ‘Revenue’ metrics and then take a note of the top 5 products in terms of website sales:

best selling products online

That’s how you can find your top-selling products in your top-selling product category. 

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Himanshu Sharma

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