How to extract data from Google Search Console into Google Sheets

Google Data Studio, Google Sheets

Pulling data from Google Search Console into Google Sheets is similar to pulling data from Google Analytics, Google Ads or Facebook ads into Google Sheets.

Make sure you have installed the Supermetrics for Google Sheets add-on before you continue.

Follow the steps below:

Step-1: Before you pull data from Google Search Console into Google Sheets, determine the overall layout and format of how your extracted data should look like in Google Sheets. 

For example, let’s create the following Google Search Console report in Google Sheets:

Following are the attributes of this report:

  1. It contains one dimension named ‘Query’ (which denotes ‘search query’).
  2. It contains four metrics named: ‘Clicks’, ‘Impressions’, ‘CTR’ and ‘Position’.
  3. The data table is sorted by ‘Clicks’ metrics in descending order.
  4. The data table contains five rows of data.
  5. The data is for the entire month of Sept 2019.
  6. The data table is reporting only on web search data (Search Type: Web)

Step-2: Navigate to Google Sheets and then click on the cell where you want the extracted Google Search data to appear:

Every time you pull data from a data source (like Google Search Console), the Supermetrics Google Sheets add-on run a query in the background. 

Supermetrics run queries at a specific location in Google Sheets. This location is specified by you when you click on a particular cell.

Get the ebook on Google Data Studio (50+ Pages)Get the ebook on Google Data Studio (50+ Pages)

Step-3: Click on ‘Launch Sidebar’ from the ‘Supermetrics’ menu (under ‘Add-ons):

Step-4: Click on ‘Data Source’ drop-down menu:

Step-5: Find and then click on ‘Google Search Console’ option:

Step-6: Click on your Google account:

Step-7: Allow supermetrics to view search console data for your verified sites by clicking on the ‘Allow’ button:

Step-8: Click on the ‘Select Sites’ drop-down menu:

Step-9: Select your website from which you to pull data into Google Sheets:

Note: If you don’t see your website then click on the ‘Refresh account list’ link. If that doesn’t work then it means you don’t have access to the website.

Step-10: Click on the ‘Select Dates’ drop-down menu and then set the custom date range to Sept 2019:

Step-11: Click on the ‘Select Metrics’ drop-down menu and then add the following four metrics:

I selected these particular metrics because if you remember, I want to replicate the following Google Search Console report in Google Sheets:

And this report contains four metrics named: ‘Clicks’, ‘Impressions’, ‘CTR’ and ‘Position’. So I added corresponding four metrics via Supermetrics Google Sheets add-on.

Step-12: Click on the ‘Split by’ drop-down menu and then add the following dimension:

I selected this particular dimension because if you remember, I want to replicate the following Google Search Console report which contains the ‘Query’ dimension:

So I added the corresponding dimension via Supermetrics Google Sheets add-on.

Step-13: Select the number of rows to fetch to 5 (as there are five rows in the data table of Google Search Console report): 

Step-14: Set ‘Sort rows’ setting to ‘Clicks’ and ‘Sort direction’ to ‘Descending’:

We are going to sort the data table by ‘Clicks’ metric in descending order because this is how our Google Search Console report has been sorted:

Step-15: Click on the ‘Filter’ drop-down menu and then click on the ‘Add Filter’ link:

Step-16: Set up the following filter: ‘Search Type’ Equals ‘Web’:

I set up this filter because our Google Search Console report shows data only for Web search type:

Step-17: Click on the ‘Options’ drop-down menu and then make sure that the ‘Format Results for Google Data Studio’ checkbox is checked:

Many times the Google Search Console data extracted into Google Sheets does not closely match the data reported by Google Search Console in its report. 

If you find yourself in such a situation, you should then change the ‘Data Precision’ setting to ‘Enhanced’, ‘High’ or ‘Very high’:

Step-18: Click on the ‘Get Data to Table’ button:

You should now see the Google Search Console data in Google Sheets:

Now compare this extracted data with your Google Search Console report:

Since the extracted data matches the data from the Google Search Console report, we can conclude that we extracted the Google Search Console data correctly into Google Sheets.

That’s how you can pull data from Google Search Console into Google Sheets.

Related Articles

 

Do you know the difference between Web Analytics and Google Analytics?


99.99% of course creators themselves don’t know the difference between Web analytics, Google Analytics (GA) and Google Tag Manager (GTM).

So they are teaching GA and GTM in the name of teaching Web analytics.

They just copy each other. Monkey see, monkey do.

But Web analytics is not about GA, GTM.

It is about analyzing and interpreting data, setting up goals, strategies and KPIs.

It’s about creating strategic roadmap for your business.


Web Analytics is the core skill. Google Analytics is just a tool used to implement ‘Web Analytics’.

You can also implement ‘Web analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.

Using Google Analytics without the good understanding of ‘Web analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.

You are either likely to end up somewhere other than your destination or you get involved in an accident.


You learn data analysis and interpretation from Web analytics and not from Google Analytics.

The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.

You get that direction from ‘Web analytics’ and not from ‘Google Analytics’.


You learn to set up KPIs, strategies and measurement framework for your business from ‘Web analytics’ and not from ‘Google Analytics’.

So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Web analytics’. You are not learning the ‘Web analytics’ itself.

Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.

You need to know lot more than GA in order to work in Web analytics and marketing field.


So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage web/digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.

Here what You'll Learn On This FREE Web Class!


1) Why digital analytics is the key to online business success

2) The number 1 reason why most marketers are not able to scale their advertising and maximize sales.

3) Why Google and Facebook ads don’t work for most businesses & how to make them work.

4) Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.


5) The number 1 reason why conversion optimization is not working for your business.

6) How to advertise on any marketing platform for FREE with an unlimited budget.

7) How to learn and master digital analytics and conversion optimization in record time.

 
 

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization Master the Essentials of Email Marketing Analytics Attribution Modelling in Google Analytics and Beyond Attribution Modelling in Google Ads and Facebook

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years of experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

error: Alert: Content is protected !!