How to extract data from Google Search Console into Google Sheets

Google Data Studio

Pulling the data from Google Search Console into Google Sheets is similar to pulling the data from Google Analytics, Google Ads or Facebook ads into Google Sheets.

Make sure you have installed the Supermetrics for Google Sheets add-on before you continue.

 

Follow the steps below:

Step-1: Before you pull data from Google Search Console into Google Sheets, determine the overall layout and format of how your extracted data should look like in Google Sheets. 

For example, let’s create the following Google Search Console report in Google Sheets:

Following are the attributes of this report:

  1. It contains one dimension named ‘Query’ (which denotes ‘search query’).
  2. It contains four metrics named: ‘Clicks’, ‘Impressions’, ‘CTR’ and ‘Position’.
  3. The data table is sorted by ‘Clicks’ metrics in descending order.
  4. The data table contains five rows of data.
  5. The data is for the entire month of Sept 2019.
  6. The data table is reporting only on web search data (Search Type: Web)

 

Step-2: Navigate to Google Sheets and then click on the cell where you want the extracted Google Search data to appear:

Every time you pull data from a data source (like Google Search Console), the Supermetrics Google Sheets add-on run a query in the background. 

Supermetrics run queries at a specific location in Google Sheets.

This location is specified by you when you click on a particular cell.

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Step-3: Click on ‘Launch Sidebar’ from the ‘Supermetrics’ menu (under ‘Add-ons):

Step-4: Click on ‘Data Source’ drop-down menu:

Step-5: Find and then click on ‘Google Search Console’ option:

Step-6: Click on your Google account:

Step-7: Allow supermetrics to view search console data for your verified sites by clicking on the ‘Allow’ button:

Step-8: Click on the ‘Select Sites’ drop-down menu:

Step-9: Select your website from which you to pull data into Google Sheets:

 

Note: If you don’t see your website then click on the ‘Refresh account list’ link. If that doesn’t work then it means you don’t have access to the website.

 

Step-10: Click on the ‘Select Dates’ drop-down menu and then set the custom date range to Sept 2019:

Step-11: Click on the ‘Select Metrics’ drop-down menu and then add the following four metrics:

I selected these particular metrics because if you remember, I want to replicate the following Google Search Console report in Google Sheets:

And this report contains four metrics named: ‘Clicks’, ‘Impressions’, ‘CTR’ and ‘Position’.

So I added corresponding four metrics via Supermetrics Google Sheets add-on.

 

Step-12: Click on the ‘Split by’ drop-down menu and then add the following dimension:

I selected this particular dimension because if you remember, I want to replicate the following Google Search Console report which contains the ‘Query’ dimension:

So I added the corresponding dimension via Supermetrics Google Sheets add-on.

 

Step-13: Select the number of rows to fetch to 5 (as there are five rows in the data table of Google Search Console report): 

Step-14: Set ‘Sort rows’ setting to ‘Clicks’ and ‘Sort direction’ to ‘Descending’:

We are going to sort the data table by ‘Clicks’ metric in descending order because this is how our Google Search Console report has been sorted:

Step-15: Click on the ‘Filter’ drop-down menu and then click on the ‘Add Filter’ link:

Step-16: Set up the following filter: ‘Search Type’ Equals ‘Web’:

I set up this filter because our Google Search Console report shows data only for Web search type:

Step-17: Click on the ‘Options’ drop-down menu and then make sure that the ‘Format Results for Google Data Studio’ checkbox is checked:

Many times the Google Search Console data extracted into Google Sheets does not closely match the data reported by Google Search Console in its report. 

If you find yourself in such a situation, you should then change the ‘Data Precision’ setting to ‘Enhanced’, ‘High’ or ‘Very high’:

Step-18: Click on the ‘Get Data to Table’ button:

You should now see the Google Search Console data in Google Sheets:

Now compare this extracted data with your Google Search Console report:

Since the extracted data matches the data from the Google Search Console report, we can conclude that we extracted the Google Search Console data correctly into Google Sheets.

That’s how you can pull data from Google Search Console into Google Sheets.

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