How to extract data from Google Analytics into Google Sheets

Before you pull data into Google Sheets from any data source, you should first figure out the overall layout and format of how your data table should look like in the Google Sheets.

It’s like creating a wireframe before you actually start designing a website. You can create this wireframe either in your head or on a piece of paper or by using a tool like Balsamiq Cloud https://balsamiq.cloud/ You can also use an existing Google Analytics report as a wireframe.

For example, I will show you how to create the following GA report in Google Sheets:

Here the screenshot of the GA report acts as a wireframe for us.

From the GA screenshot above we can determine the following things about, how our data table should look like in Google Sheets:

  1. Our data table should have one primary dimension called ‘Country’.
  2. Our data table should have the following three metrics: ‘Sessions’, “%New Sessions’ and ‘New users’.
  3. The data table needs to have 10 rows
  4. The data in the data table should be sorted by ‘sessions’ in descending order.
  5. The data in the data table should be from the last month (not shown in the GA screenshot above).

Get the ebook on Google Data Studio (50+ Pages)Get the ebook on Google Data Studio (50+ Pages)


 

Make sure you have installed the Supermetrics for Google Sheets add-on before you continue.

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Himanshu Sharma

Digital Marketing Consultant and Founder of Optimizesmart.com

Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.

He has over 12 years of experience in digital analytics and digital marketing.

He was nominated for the Digital Analytics Association's Awards for Excellence. The Digital Analytics Association is a world-renowned not-for-profit association that helps organisations overcome the challenges of data acquisition and application.

He is the author of four best-selling books on analytics and conversion optimization:

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