How to extract data from Google Ads into Google Sheets

Pulling data from Google Ads into Google Sheets is similar to pulling data from Google Analytics into Google Sheets.

Make sure you have installed the Supermetrics for Google Sheets add-on before you continue.

Follow the steps below:

Step-1: Before you pull data from Google Ads into Google Sheets, determine the overall layout and format of how your extracted data should look like in Google Sheets. 

For example, let’s create the following Google Ads report in Google Sheets:

Following are the attributes of this report:

  1. It contains two dimensions named ‘Campaign’ and ‘Status’. 
  2. It contains five metrics named: ‘Budget’, ‘Impr.’, ‘Clicks’, ‘CTR’, and ‘Avg. CPC’.
  3. The data table is sorted by ‘Impr.’ metrics in descending order.
  4. The data table contains two rows of data.
  5. The data is for the month of Sept 2019 (not shown in the screenshot above)

Step-2: Navigate to Google Sheets and then click on the cell where you want the extracted Google ads data to appear:

Every time you pull data from a data source (like Google Analytics or Google Ads), the Supermetrics Google Sheets add-on run a query in the background. 

Supermetrics runs queries at a specific location in Google Sheets. This location is specified by you when you click on a particular cell.


Get the ebook on Google Data Studio (50+ Pages)Get the ebook on Google Data Studio (50+ Pages)


Step-3: Click on ‘Launch Sidebar’ from the ‘Supermetrics’ menu (under ‘Add-ons‘):

Step-4: Click on ‘Data Source’ drop-down menu:

Step-5: Find and then click on ‘Google Ads’ option:

Step-6: Click on your Google account:

Step-7: Allow supermetrics to view and manage your Google Ads campaign by clicking on the ‘Allow’ button:

Step-8: Click on the ‘Select Accounts’ drop-down menu:

Step-9: Select your Google Ads account from which you to pull data into Google Sheets:

Note: If you don’t see your Google Ads account then click on the ‘Refresh account list’ link. If that doesn’t work then it means you don’t have access to the Google Ads account.

Step-10: Click on the ‘Select Dates’ drop-down menu:

Step-11: Select the date range for your data. For this example, I selected the entire month of Sept 2019:

Note: The date range updates automatically every time you refresh/update the query.

Step-12: Click on the ‘Select Metrics’ drop-down menu:

Step-13: Add the following five metrics:

I selected these particular metrics because if you remember, I want to replicate the following Google Ads report in Google Sheets:

And this report contains five metrics named: ‘Budget’, ‘Impr.’, ‘Clicks’, ‘CTR’, and ‘Avg. CPC. So I added corresponding five metrics via Supermetrics Google Sheets add-on.

Step-14: Click on the ‘Split by’ drop-down menu:

Step-15: Add the following two dimensions:

I selected these particular dimensions because if you remember, I want to replicate the following Google Ads report in Google Sheets:

And this report contains two dimensions named ‘Campaign’ and ‘Status’. So I added corresponding dimensions via Supermetrics Google Sheets add-on.

Step-16: Select the number of rows to fetch to the minimum value of 5 (as there are only 2 rows in the data table): 

Step-17: Set ‘Sort rows’ setting to ‘Impressions’ and ‘Sort direction’ to ‘Descending’:

We are going to sort the data table by impressions in descending order because this is how our Google Ads report has been sorted:

Step-18: Click on the ‘Options’ drop-down menu:

Step-19: Select the following checkbox ‘Format results for Google Data Studio’:

Step-20: Click on the ‘Get Data to Table’ button:

You should now see the Google ads data in Google Sheets:

Now compare this extracted data with your Google Ads report:

Since the extracted data matches the data from the Google Ads report, we can conclude that we extracted the Google Ads data correctly into Google Sheets.

That’s how you can pull data from Google Ads into Google Sheets.

   

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