Last Updated: September 5, 2023

Note: Google Data Studio is now known as Looker Studio.

Make sure you have installed the Supermetrics for Google Sheets Add-on before you continue.

Pulling the data from Google Ads to Google Sheets is similar to pulling the data from Google Analytics to Google Sheets.

Follow the steps below to extract data from Google Ads to Google Sheets:

Step-1: Make sure that the Google email you used to access Google Sheets has also got access to your Google Ads account.

Step-2: Before you pull data from Google Ads into Google Sheets, determine the overall layout and format of how your extracted data should look in Google Sheets. 

For example, let’s create the following Google Ads report in Google Sheets:

Following are the attributes of this report:

1. It contains two dimensions named ‘Campaign’ and ‘Status’. 
2. It contains five metrics named: ‘Budget’, ‘Impr.’, ‘Clicks’, ‘CTR’ and ‘Avg. CPC’.
3. The data table is sorted by ‘Impr.’ metrics in descending order.
4. The data table contains two rows of data.
5. The data is for the month of Sept 2019 (not shown in the screenshot above)

Step-3: Navigate to Google Sheets and then click on the cell where you want the extracted Google Ads data to appear:

Every time you pull data from a data source (like Google Analytics or Google Ads), the Supermetrics Google Sheets add-on run a query in the background. 

Supermetrics run queries at a specific location in Google Sheets. This location is specified by you when you click on a particular cell.

Step-4: Click on ‘Launch Sidebar’ from the ‘Supermetrics’ menu (under ‘Add-ons‘):

You should now see a dialog box like the one below:

Step-5: Type ‘google ads’ in the text box to find this data source:

Step-6: Click on the ‘Google Ads’ option:

A new tab will open in your browser window which will ask you to select your Google Account:

Step-7: Click on your Google account.

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Step-8: Allow supermetrics to view and manage your Google Ads campaign by clicking on the ‘Allow’ button:

Once you clicked on the ‘Allow’ button, you should automatically be redirected to your Google Sheets and you should be able to see ‘Google Ads’ listed as a data source:

Step-9: Click on the ‘Select Accounts’ drop-down menu:

Step-10: Select your Google Ads account from which you want to pull data into Google Sheets:

Note: If you don’t see your Google Ads account then click on the ‘Refresh account list’ link. If that doesn’t work then it means you don’t have access to the Google Ads account.

Step-11: Click on the ‘Select Dates’ drop-down menu and then select the date range for your data:

For this example, I selected the entire month of Sept 2019.

Note: The date range updates automatically every time you refresh/update the query.

Step-12: Click on the ‘Select Metrics’ drop-down menu and then add the following five metrics:

I selected these particular metrics because if you remember, I want to replicate the following Google Ads report in Google Sheets:

And this report contains five metrics named: ‘Budget’, ‘Impr.’, ‘Clicks’, ‘CTR’ and ‘Avg. CPC

So I added corresponding five metrics via the Supermetrics Google Sheets add-on.

Step-13: Click on the ‘Split by Dimensions’ drop-down menu and then add the following two dimensions:

I selected these particular dimensions because if you remember, I want to replicate the following Google Ads report in Google Sheets:

And this report contains two dimensions named ‘Campaign’ and ‘Status’. So I added corresponding dimensions via Supermetrics Google Sheets add-on.

Step-14: Select the number of rows to fetch to the minimum value of 5 (as there are only 2 rows in the data table of the Google Ads report): 

Step-15: Set ‘Sort rows’ setting to ‘Impressions’ and ‘Sort direction’ to ‘Descending’:

We are going to sort the data table by impressions in descending order because this is how our Google Ads report has been sorted:

Step-16: Click on the ‘Options’ drop-down menu and then select the following checkbox ‘Format results for Google Data Studio’:

Step-17: Click on the ‘Get Data to Table’ button:

You should now be able to see your Google ads data in Google Sheets:

Now compare this extracted data with the data in your Google Ads report:

Since the extracted data matches the data from the Google Ads report, we can conclude that we extracted the Google Ads data correctly into Google Sheets.

That’s how you can pull data from Google Ads into Google Sheets.

My step-by-step blueprint for using Looker Studio (formerly Google Data Studio)

Get the FREE ebook on Looker Studio (75 Pages)

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