How to explain attribution modelling to your clients

Attribution Modelling

Attribution modelling is the process of understanding your website visitors’ buying behaviour and determining the most effective marketing channels for investment at a particular point in time.

However, explaining attribution modelling is not easy, even to seasoned marketers, let alone regular people like your clients.

In the video below, I have explained how to teach attribution modelling to your clients in a way that actually makes sense to them.

If you are new to attribution modelling, the video below will help you understand the important concept of attribution modelling in the context of Google Analytics.

Attribution Modelling in Google Analytics and Beyond
Attribution Modelling in Google Ads and Facebook

Get my best selling books on Attribution Modelling

  • Learn to implement attribution modelling in your organisation
  • Understand the customer purchase journey across devices
  • Determine the most effective marketing channels for investment

 Click book covers to find out more

  1. How to valuate Display Advertising through Attribution Modelling
  2. Understanding Shopping Carts for Analytics and Conversion Optimization
  3. 6 Keys to Digital Success in Attribution Modelling
  4. Google Analytics Attribution Modeling Tutorial
  5. How to Measure and Improve the Quality of SEO Traffic through Google Analytics
  6. How to explain attribution modelling to your clients
  7. Default and Custom Attribution Models in Google Analytics
  8. Understanding Missing Touchpoints in Attribution Modelling
  9. What You Should Know about Historical Data in Web Analytics
  10. Model Comparison Report Explained in Google Analytics Attribution
  11. Data-Driven Attribution Model in Google Analytics – Tutorial
  12. Conversion Lag Report Explained in Google Analytics Attribution
  13. Selecting the Best Attribution Model for Inbound Marketing
  14. How to do ROI Analysis in Google Analytics
  15. Conversion Credit Models Guide – Google Analytics Attribution
  16. Introduction to Nonline Analytics – True Multi Channel Analytics
  17. Conversion Types Explained in Google Analytics Attribution
  18. Attribution Channels Explained in Google Analytics Attribution
  19. Differences Between Google Attribution & Multi-Channel Funnel Reports
  20. Introduction to TV Attribution in Google Analytics Attribution 360
  21. Conversion Credit Distribution for Attribution Models in Google Analytics
  22. Conversion Paths Report Explained in Google Analytics Attribution
  23. Attribution Model Comparison Tool in Google Analytics
  24. Touchpoint Analysis in Google Analytics Attribution Modelling
  25. Attributed Conversions & Attributed Revenue Explained in Google Attribution
  26. Which Attribution Model to use in Google Analytics?
  27. Google Attribution Access and User Permissions – Tutorial
  28. Conversion Path Length Report Explained in Google Analytics Attribution
  29. How to set up a data-driven attribution model in Google Analytics
  30. View-Through Conversion Tracking in Google Analytics
  31. Offline Conversion Tracking in Google Analytics – Tutorial
  32. How to Create Custom Attribution Model in Google Analytics
  33. 8 Google Analytics Conversions Segments You Must Use
  34. You are doing Google Analytics all wrong. Here is why
  35. How to Use ZMOT to Increase Conversions and Sales Exponentially
  36. Connected Properties Explained in Google Analytics Attribution
  37. Marketing Mix Modelling or Attribution Modelling. Which one is for you?
  38. How is attribution modelling helpful for ecommerce and non-ecommerce websites?
  39. Conversion Time & Interaction Time Explained in Google Analytics Attribution
  40. How to Allocate Budgets in Multi Channel Marketing
  41. How Does Attribution Work?
  42. Data-Driven Attribution Model Explorer in Google Analytics
  43. Introduction to Attribution Beta – Attribution Project in Google Analytics

My best selling books on Digital Analytics and Conversion Optimization

Maths and Stats for Web Analytics and Conversion Optimization Master the Essentials of Email Marketing Analytics Attribution Modelling in Google Analytics and Beyond Attribution Modelling in Google Ads and Facebook

Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.

Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.

Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.

Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

About the Author

Himanshu Sharma

  • Founder, OptimizeSmart.com
  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Consultant to countless small and big businesses over the decade