In link building PR (public relations) play a very important role. Say you have a website ‘a’. You wrote a very good article and post it on your website. Now you want the website ‘b’ and ‘c’ to link out to your article. So you wrote a letter to them and requested them to go through the article and link to it, if they find it interesting. Normally people don’t pay much attention to emails from unknown sources. So most probably, your email message will be overlooked or deleted. But just in case if it is not and webmasters of both the sites ‘b’ and ‘c’ went through your article and liked it, they will most probably share it among their twitter followers or facebook friends/fans. They may link out to it, only when they find your article exceptionally useful for their target audience.
So in majority of cases your probability of getting a back link is quite low from your link bait. If you want to increase this probability of getting links esp. from authority sites and that too again and again, then it makes sense that you develop connections with key persons of the potential linking sites. These key persons are those people who have the authority to decide what can or can’t publish on their website. They have the authority to make changes on the websites.
Once you have developed a good relationship with a key person of a potential linking site, then promoting your contents is as easy as eating a cake.
“Hey John, check out my new article on window decals. This time it contains a high resolution video which can be easily embedded. I would like you to link out too it, if you find it useful. ………..Sure Mike :) “
Here is one thing that you should keep in mind while promoting your contents. Tell exactly what do you want your linking partner to do with your content (aka link bait). If you won’t clearly specify this, then your linking partner may just share your content among his target audience via twitter, facebook or linkedin etc. Clearly tell him to link out if he finds the article interesting. These days webmasters are generally reluctant to link out, thanks to the growing popularity of sharing tools like twitter, digg, facebook etc.
Now to the meat of this post. How to develop such relationships?
First thing first. Establish yourself as a recognized authority in your niche, so that people take you seriously and show interest in being a part of your social network. You can become a recognized authority by becoming one of the top contributor in your niche. Speak at major industry conferences.
Leave insightful posts and comments on industry forums and blogs and esp. on the potential linking partners sites/blogs. Once you have become a recognized authority, potential linking partners will become aware of you and establishing relationship with them will become easier. Now move forward and socialize with them. You can socialize with them through social media (social networking sites, community groups, forums, blogs etc), common friends and events (industry conferences, seminars, workshops).
Develop personal relationship with key people of high authority sites. Find as much as detail as possible about your linking partners esp. their interests, likings and disliking. Talk with them around those interest and help them with a thing or two. Take their interviews and write about them, their skills and achievements. Conduct an activity like training session, workshop etc on their premises to get in touch with them face to face. All this help in developing strong relationship. Finally link building is all about people, so socialize.
So they are teaching GA and GTM in the name of teaching Web analytics.
They just copy each other. Monkey see, monkey do.
But Web analytics is not about GA, GTM.
It is about analyzing and interpreting data, setting up goals, strategies and KPIs.
It’s about creating strategic roadmap for your business.
Web Analytics is the core skill. Google Analytics is just a tool used to implement ‘Web Analytics’.
You can also implement ‘Web analytics’ via other tools like ‘adobe analytics’, ‘kissmetrics’ etc.
Using Google Analytics without the good understanding of ‘Web analytics’ is like driving around in a car, in a big city without understanding the traffic rules and road signs.
You are either likely to end up somewhere other than your destination or you get involved in an accident.
You learn data analysis and interpretation from Web analytics and not from Google Analytics.
The direction in which your analysis will move, will determine the direction in which your marketing campaigns and eventually your company will move to get the highest possible return on investment.
You get that direction from ‘Web analytics’ and not from ‘Google Analytics’.
You learn to set up KPIs, strategies and measurement framework for your business from ‘Web analytics’ and not from ‘Google Analytics’.
So if you are taking a course only on 'Google Analytics’, you are learning to use one of the tools of ‘Web analytics’. You are not learning the ‘Web analytics’ itself.
Since any person can learn to use Google Analytics in couple of weeks, you do no get any competitive advantage in the marketplace just by knowing GA.
You need to know lot more than GA in order to work in Web analytics and marketing field.
So what I have done, if you are interested, is I have put together a completely free training that will teach you exactly how I have been able to leverage web/digital analytics to generate floods of news sales and customers and how you can literally copy what I have done to get similar results.
Here what You'll Learn On This FREE Web Class!
1) Why digital analytics is the key to online business success
2) The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
3) Why Google and Facebook ads don’t work for most businesses & how to make them work.
4) Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
5) The number 1 reason why conversion optimization is not working for your business.
6) How to advertise on any marketing platform for FREE with an unlimited budget.
7) How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
Digital Marketing Consultant and Founder of Optimizesmart.com
Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers purchase journey and helping them determine the most effective marketing channels for investment.
He has over 12 years experience in digital analytics and digital marketing.
He was nominated for the Digital Analytics Association's Awards for Excellence.
The Digital Analytics Association is a world renowned not-for-profit association which helps organisations overcome the challenges of data acquisition and application.
He is the author of four best-selling books on analytics and conversion optimization: