How to Create Landing Pages Report in GA4 (Google Analytics 4)

Last Updated: May 11, 2022

By default Google Analytics 4 (GA4) does not provide the landing pages report.

You would need to create this report from scratch if you want to use it.

Through the landing pages report, you can determine the top landing pages for your website.

There are two methods to create a landing pages report in GA4:

Method-1 (Recommended): Use the exploration report template.

Method-2: Customize the Pages and Screens report.

Creating GA4 landing pages report via the exploration report template

Follow the steps below to create landing pages report in GA4 via the exploration report template:

Step-1: Login to your GA4 account and then click on the ‘Explore’ tab:

explore ga4

Step-2: Click on the ‘Blank’ report template:

blank report template ga4 1

Step-3: Rename your report to ‘Landing Pages‘:

landing pages report ga4

Step-4: Click on the + button next to ‘DIMENSIONS‘:

plus button

Step-5: Search for the ‘Landing Page‘ dimension, click on the checkbox next to it and then click on the ‘Import‘ button:

landing page dimension ga4 1

Step-6: Double click on the ‘Landing Page‘ dimension so that it is automatically added to the Rows section:

double click dimension name ga4
rows

Step-7: Click on the + button next to METRICS

add metrics ga4

and then add the following metrics one by one:

  1. Views
  2. Sessions
  3. Engaged Sessions
  4. Total users
  5. New users
  6. Returning users
  7. Engagement rate
  8. Average Engagement Time per session.
  9. Conversions
  10. Total revenue
add metrics ga4 2 1

Step-8: Double click on the metrics one by one, starting from the very top so that they are automatically added to the blank canvas on the right:

landing pages report ga4

That’s how you can create landing pages report in GA4 via the exploration report template.

Creating GA4 landing pages report by customizing the ‘Pages and Screens’ report

Note: This is not the recommended method to create the GA4 landing pages report as the standard reports often suffer from tracking issues. I just want to let you know that there is another way too.

Follow the steps below:

Step-1: Navigate to the Pages and screens‘ report in your GA4 property:

pages and screens ga4

Step-2: Find and click on the pencil icon at the top right-hand side of your screen to customize this report:

customize report ga4

Step-3: Click on the ‘Save…‘ button and then click on ‘Save as a new report‘:

save as a new report

Step-4: Rename your new report to ‘Landing Pages‘ and then click on the ‘Save‘ button:

save as a new report 2

Step-5: Click on the ‘Dimensions‘ button:

dimensions button

Step-6: Click on the ‘+ Add dimension‘ button:

add dimension ga4

Step-7: Find and click on the ‘Landing Page‘ dimension:

landing page dimension ga4 2

Step-8: Click on the three dots menu next to the ‘Landing Page‘ dimension and then click on ‘Set as default‘:

set as default

Step-9: Click on the ‘Apply‘ button:

apply dimension ga4

Step-10: Click on the ‘Metrics‘ button:

metrics button

Step-11: Remove the following metrics by clicking on the cross button next to it:

  1. Views per user
  2. Unique user scrolls
  3. Event Count
delete metrics

Step-12: Click on the ‘+Add metric‘ button:

add metric ga4

Step-13: Find and add the following metrics one by one:

  1. Sessions
  2. Engaged Sessions
  3. Returning users
  4. Engagement rate
new metrics added ga4

Step-14: Re-arrange the various metrics by dragging and dropping them one by one so that they are listed in the following order:

  1. Views
  2. Sessions
  3. Engaged Sessions
  4. Users
  5. New users
  6. Returning users
  7. Engagement rate
  8. Average Engagement Time.
  9. Conversions
  10. Total revenue
apply button

Step-15: Click on the ‘Apply‘ button.

Step-16: Click on the ‘Scatter Chart‘ button:

scatter chart button ga4

Step-17: Click on the ‘Line Chart‘ and then click on the ‘Apply‘ button:

line chart ga4

Step-18: Click on the Save…‘ button and then click on the ‘Save Changes to current report‘:

save changes to current report ga4

Step-19: Click on the ‘Back‘ button:

back button

In order to list our new report along with the standard GA4 reports, we would need to add the ‘Landing Pages’ report to a collection.

Step-20: Click on the ‘Reports‘ tab and then refresh your report in your web browser:

reports ga4

Step-21: Click on the Library tab and then click on the ‘Edit collection‘ link under ‘Life Cycle‘:

edit collection

Step-22: Search for the Landing Pages report:

search landing pages report

Step-23: Drag and drop the Landing pages report just below the ‘Engagement Overview‘ and then click on the ‘Save‘ button:

drag and drop report ga4

Step-24: Click on the ‘Back‘ button on the top left-hand side:

back

You should now be able to see your new Landing Pages report listed under the ‘Engagement’ menu:

google analytics 4 landing pages report

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