The key events report in Google Analytics 4 (GA4) allows you to measure and report on key events (aka conversions) that are considered critical for understanding the success of your website, app and/or marketing campaigns.

Key Events can include user interactions, such as form submissions, sign-ups, add-to-carts, purchases, and other significant activities you want to track as user engagement or conversion indicators.

By default, the ‘Key Events’ report is no longer available in GA4. Earlier, it was available under ‘Reports’ > ‘Engagement’:

But fear not. You can still create and use this report via the exploration report template.

Follow the steps below to create the ‘Key Events’ report in GA4:

Step-1: Login to your GA4 property and then click on ‘Explore’:

Step-2: Click on the ‘Blank’ template:

Step-3: Name your report ‘Key Events Report’.

Step-4: Add the ‘Event name’ dimension by clicking on the + button:

Step-5: Add the ‘key events’ metric by clicking on the + button:

Step-6: Double-click on the dimension ‘Event Name’ so that it is automatically added to the Rows section:

Note: When you double-click on the dimension, you won’t see any change to the canvas on the right. But the dimension has been added to the canvas. Only when you start adding metrics to the canvas will you start seeing the dimension(s) added to the canvas.

Step-7: Double-click on the ‘Key events’ metric so that it is automatically added to the blank canvas on the right:

You should now see a screen like the one below:

That’s how you can create the ‘Key events’ report in GA4.