Follow the steps below to connect your GA4 property with Google Ads:
Step-1: Make sure that you have the ‘editor’ permission on the GA4 property you want to link to your Google Ads account(s).
Step-2: Make sure that you have the ‘admin’ access to the Google Ads account(s) you want to link to your GA4 property.
Note: You can link all your GA4 properties to individual Google Ads account and Google Ads Manager account as well. As far as limits are concerned you can create up to 400 links per property.
Step-3: Navigate to your Google Analytics 4 property.
Step-5: Click on ‘Google Ads Links’ under the ‘Property’ column:
Step-6: Click on the ‘Link’ button.
Step-7: Click on the link ‘Choose Google Ads Accounts’:
Step-8: Select the Google Ads account(s) you want to link to your GA4 property and then click on the ‘Confirm‘ button:
Note: You will see only those Google Ads accounts for which you have ‘admin’ access.
Step-9: Click on the ‘Next’ button:
You should now see a screen like the one below:
At this point, you can choose to disable ‘Personalized Advertising‘ and ‘Auto-Tagging‘.
When you disable ‘Personalized Advertising’, the GA4 audience list and remarketing events/parameters will not be published to the linked Google Ads account.
When you disable ‘Auto-Tagging’, Google Analytics will not automatically associate Google Ads data with customer clicks.
To disable ‘Personalized Advertising’, click the toggle button to ‘OFF’:
To disable auto-tagging, click on the down arrow button:
Select the option ‘Leave my auto-tagging settings as they are“:
I like to keep both ‘Personalized Advertising’ and ‘auto-tagging’ enabled.
Step-10: Click on the ‘Next‘ button.
Step-11: Review all of your configuration settings and then click on the ‘Submit’ button:
You should now see a screen like the one below which confirms that your GA4 property is linked to your selected Google Ads account(s):
Note: It may take up to 24 hours for your Google Ads link to begin displaying data in your GA4 reports.
How to disconnect a Google Ads account from your Google Analytics 4 property
Follow the steps below to unlink your Google Ads account from your GA4 property:
Step-1: Make sure that you have the ‘editor’ permission on the GA4 property you want to unlink from your Google Ads account(s).
Step-2: Make sure that you have the ‘admin’ access to the Google Ads account(s) you want to unlink from your GA4 property.
Step-3: Navigate to the ‘Admin‘ section of your GA4 property.
Step-4: Click on ‘Google Ads Links’ under the ‘Property‘ column:
You should now see the list of all the Google Ads accounts linked to your GA4 property:
Step-5: Click on the Google Ads account you want to unlink from your GA4 property.
Step-6: Click on the three dots menu at the top right-hand side of your screen:
Step-7: Click on ‘Delete‘:
Step-8: Click on the ‘Delete‘ button:
Why connect your GA4 property with Google Ads?
Following are the main advantages of connecting/linking your GA4 property to your Google Ads account:
#1 You can determine how users interact with your Google Ads campaigns in your GA4 reporting view.
#2 You can determine what users do on your website after interacting with your Google Ads. Do they make the purchase, generate a lead or complete some other conversion?
Once you have created conversion events in your GA4 property, you can then import them into your Google Ads account and use them for reporting (i.e. see GA4 conversion data in Google Ads) and bidding (optimize bids for increasing conversions and lowering cost).
#4 You can import GA4 app conversion into Google Ads.
You can import app conversions from your GA4 property into your Google Ads account and can measure how your Google Ads campaigns drive app installs and in-app actions, including those collected via the Firebase SDK.
#5 You can enhance Google Ads remarketing campaigns with your GA4 audience data.
Note: You can connect a GA4 property to an individual Google Ads account and/or to a Google Ads manager account. You can create up to 400 connections per GA4 property.
Other articles related to GA4 (Google Analytics 4)
Frequently Asked Questions About How to link GA4 (Google Analytics 4) with Google Ads
How may Google Ads account be linked in Google Analytics 4?
You can link all your GA4 properties to individual Google Ads account and Google Ads Manager account as well. As far as limits are concerned you can create up to 400 links per property.
What are the benefits of linking Google Ads and Google Analytics 4?
Following are few benefits of linking Google Ads and Google Analytics 4 1. You can check your Google Ads campaign performance in Google Analytics 4 property in Acquisition reports. 2. You also get access to Google Ads dimensions like (Cost, clicks, impression, etc) in user acquisition reports. 3. You can import your analytics conversion events in Google Ads account and accordingly run a campaign for a specific user only. 4. You can check your Google Ads performance in the attribution reports.
What are the next steps after linking Google Ads and Google Analytics 4?
Once you have successfully linked your Google Ads with Google Analytics 4 property you automatically see your Google Ads data in GA4 reports. However, if you want to send data from GA4 to Google Ads for remarketing purposes or new campaigns as well, then you need to login to your Google Ads account and do the following things: • Import Conversions to Google Ads • Add Audience from GA4 to Campaign or Ad Group • For enhanced remarketing, you need to activate Google Signals.
Register for the FREE TRAINING...
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and BeyondSECOND EDITION OUT NOW!
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma
Founder, OptimizeSmart.com
Over 15 years of experience in digital analytics and marketing
Author of four best-selling books on digital analytics and conversion optimization
Nominated for Digital Analytics Association Awards for Excellence
Runs one of the most popular blogs in the world on digital analytics
Consultant to countless small and big businesses over the decade
Learn and Master Google Analytics 4 (GA4) - 126 pages ebook
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.