Google Signals GA4 – See demographics (gender, age) in Google Analytics 4
Google Signals GA4 is an advertising reporting feature through which Google Analytics 4 can collect cross-device data from those website users who have signed in to one of their Google accounts (Gmail, YouTube, etc) and have turned on ad personalization.
When you activate Google Signals for your GA4 property, you can:
- More accurately track users across different devices and platforms.
- Remarket to more website users across devices.
- Analyze users’ data by age, gender and interest.
Note: Google Signals is not enabled by default in GA4.
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Get the FREE E-Book (50+ Pages)
To activate Google Signals for your GA4 property, follow the steps below:
Step-1: Navigate to the ‘Admin’ section of your GA4 property.
Step-2: Click on ‘Data Settings’ under the Property column:
Step-3: Click on ‘Data Collection’:
Step-4: Click on the ‘Google Advertising Features Policy‘ link and then go through the policy:
In Google’s own words:
“By activating the Google Signals features, you acknowledge you adhere to the Google Advertising Features Policy, including rules around sensitive categories, have the necessary privacy disclosures and rights from your end users for such association, and that such data may be accessed and/or deleted by end users via My Activity”
If your company can not agree with the Google Advertising features policy then you should not activate Google Signals.
Step-5: If you agree with the Google Advertising policy then click on the ‘Get Started’ button:
Step-6: Click on the ‘Continue’ button:
Step-7: Click on the ‘Activate’ button:
You should now see a screen like the one below:
If in the future, you want to disable Google Signals then you should switch off the setting ‘Enable Google Signals data collection‘.
Step-8: After 24 hrs have elapsed, navigate to Demographics Overview report in your GA4 reporting view:
If you can see users data by gender, interest and age then it means, Google Signals data has started flowing in your GA4 reports:
Other articles related to GA4 (Google Analytics 4)
#1 Google Analytics 4 Intro
- What is Google Analytics 4 (GA4) – The Apps + Web Property
- How to upgrade to Google Analytics 4 (GA4)
- Google Analytics 4 (GA4) vs Universal Analytics – What is the difference?
- Understanding Measurement ID in GA4 (Google Analytics 4)
- Google Analytics 4 training and tutorial
#2 Google Analytics 4 Integration
- How to connect GA4 (Google Analytics 4) with Google Data Studio
- How to connect GA4 (Google Analytics 4) with Google Ads
- How to connect GA4 (Google Analytics 4) with BigQuery
#3 Google Analytics 4 Events
- How to set up event tracking in GA4 (Google Analytics 4)
- How to set up Custom Events in GA4 via Google Tag Manager
- How to setup enhanced measurement tracking in GA4 (Google Analytics 4)
- All Events Report in Google Analytics 4 (GA4)
- How to create user properties in Google Analytics 4 (GA4)
#4 Google Analytics 4 Conversions
- How to set up conversion tracking in GA4 (Google Analytics 4)
- How to import conversions from GA4 property to your Google Ads account
#5 Google Analytics 4 Ecommerce
#6 Google Analytics 4 Specialized Tracking
- How to set up cross-domain tracking in GA4 (Google Analytics 4)
- How to set up site search tracking in GA4
- How to set up scroll tracking in GA4
#7 Google Analytics 4 filters
- What are data filters in Google Analytics 4 (GA4)?
- How to create and test a new data filter in Google Analytics 4 (GA4)?
- How to block internal traffic in GA4 (Google Analytics 4)
#8 Google Analytics 4 Advanced
- Analysis Hub Google Analytics – How to use the Exploration Report in GA4
- How to use Debug View report in Google Analytics 4 (GA4)
- Introduction to Measurement Protocol in Google Analytics 4 (GA4) – Version 2
- How to create a remarketing audience in Google Analytics 4 (GA4)
- How to create a custom audience in Google Analytics 4 (GA4)
- How to build comparison (Advanced segment) in Google Analytics 4 (GA4)
#9 Google Analytics 4 Reporting
Register for the FREE TRAINING...
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma
Google Signals GA4 is an advertising reporting feature through which Google Analytics 4 can collect cross-device data from those website users who have signed in to one of their Google accounts (Gmail, YouTube, etc) and have turned on ad personalization.
When you activate Google Signals for your GA4 property, you can:
- More accurately track users across different devices and platforms.
- Remarket to more website users across devices.
- Analyze users’ data by age, gender and interest.
Note: Google Signals is not enabled by default in GA4.
Get the E-Book (50 Pages)
Get the FREE E-Book (50+ Pages)
To activate Google Signals for your GA4 property, follow the steps below:
Step-1: Navigate to the ‘Admin’ section of your GA4 property.
Step-2: Click on ‘Data Settings’ under the Property column:
Step-3: Click on ‘Data Collection’:
Step-4: Click on the ‘Google Advertising Features Policy‘ link and then go through the policy:
In Google’s own words:
“By activating the Google Signals features, you acknowledge you adhere to the Google Advertising Features Policy, including rules around sensitive categories, have the necessary privacy disclosures and rights from your end users for such association, and that such data may be accessed and/or deleted by end users via My Activity”
If your company can not agree with the Google Advertising features policy then you should not activate Google Signals.
Step-5: If you agree with the Google Advertising policy then click on the ‘Get Started’ button:
Step-6: Click on the ‘Continue’ button:
Step-7: Click on the ‘Activate’ button:
You should now see a screen like the one below:
If in the future, you want to disable Google Signals then you should switch off the setting ‘Enable Google Signals data collection‘.
Step-8: After 24 hrs have elapsed, navigate to Demographics Overview report in your GA4 reporting view:
If you can see users data by gender, interest and age then it means, Google Signals data has started flowing in your GA4 reports:
Other articles related to GA4 (Google Analytics 4)
#1 Google Analytics 4 Intro
- What is Google Analytics 4 (GA4) – The Apps + Web Property
- How to upgrade to Google Analytics 4 (GA4)
- Google Analytics 4 (GA4) vs Universal Analytics – What is the difference?
- Understanding Measurement ID in GA4 (Google Analytics 4)
- Google Analytics 4 training and tutorial
#2 Google Analytics 4 Integration
- How to connect GA4 (Google Analytics 4) with Google Data Studio
- How to connect GA4 (Google Analytics 4) with Google Ads
- How to connect GA4 (Google Analytics 4) with BigQuery
#3 Google Analytics 4 Events
- How to set up event tracking in GA4 (Google Analytics 4)
- How to set up Custom Events in GA4 via Google Tag Manager
- How to setup enhanced measurement tracking in GA4 (Google Analytics 4)
- All Events Report in Google Analytics 4 (GA4)
- How to create user properties in Google Analytics 4 (GA4)
#4 Google Analytics 4 Conversions
- How to set up conversion tracking in GA4 (Google Analytics 4)
- How to import conversions from GA4 property to your Google Ads account
#5 Google Analytics 4 Ecommerce
#6 Google Analytics 4 Specialized Tracking
- How to set up cross-domain tracking in GA4 (Google Analytics 4)
- How to set up site search tracking in GA4
- How to set up scroll tracking in GA4
#7 Google Analytics 4 filters
- What are data filters in Google Analytics 4 (GA4)?
- How to create and test a new data filter in Google Analytics 4 (GA4)?
- How to block internal traffic in GA4 (Google Analytics 4)
#8 Google Analytics 4 Advanced
- Analysis Hub Google Analytics – How to use the Exploration Report in GA4
- How to use Debug View report in Google Analytics 4 (GA4)
- Introduction to Measurement Protocol in Google Analytics 4 (GA4) – Version 2
- How to create a remarketing audience in Google Analytics 4 (GA4)
- How to create a custom audience in Google Analytics 4 (GA4)
- How to build comparison (Advanced segment) in Google Analytics 4 (GA4)
#9 Google Analytics 4 Reporting
Register for the FREE TRAINING...
"How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own."
Here’s what we’re going to cover in this training…
#1 Why digital analytics is the key to online business success.
#2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#3 Why Google and Facebook ads don’t work for most businesses & how to make them work.
#4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics.
#5 The number 1 reason why conversion optimization is not working for your business.
#6 How to advertise on any marketing platform for FREE with an unlimited budget.
#7 How to learn and master digital analytics and conversion optimization in record time.
My best selling books on Digital Analytics and Conversion Optimization
Maths and Stats for Web Analytics and Conversion Optimization
This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business.
Master the Essentials of Email Marketing Analytics
This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Attribution Modelling in Google Analytics and Beyond
Attribution modelling is the process of determining the most effective marketing channels for investment. This book has been written to help you implement attribution modelling. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour.
Attribution Modelling in Google Ads and Facebook
This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.
About the Author
Himanshu Sharma