My step-by-step blueprint for using Looker Studio (formerly Google Data Studio)
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Last Updated: December 10, 2022
Note: Google Data Studio is now known as Looker Studio.
Looker Studio provides the Geo data type for geographical data. You see this data type when you create or edit a data source schema in Looker Studio:
Use the Geo data type if you want Looker Studio to expect geographic data (like a city, region, country, continent) when processing a field in the underlying data source.
Geo data types are generally used with Google Maps or Looker Studio Geo Field Map / Geo Chart / Geo Heat Map / Geo Bubble Map:
You can insert a Google Map or Geo Chart in your Looker Studio report from the ‘Insert’ menu:
Use the ‘country subdivision (1st level)’ data type if you want Looker Studio to expect a country subdivision name when processing a field in the connected data source.
For example, the ‘US states’, ‘Canadian provinces’, ‘French regions’ are examples of a country subdivision (1st level).
You can get a full list of Country subdivisions (1st level) here
Use the ‘country subdivision (2nd level)’ data type if you want Looker Studio to expect a country subdivision at level 2 name when processing a field in the connected data source.
For example, the ‘US countries’, ‘Italian and Spanish provinces ’, ‘French departments’ are examples of a country subdivision (2nd level).
You can get a full list of Country subdivisions (2nd level) here
Use the ‘Designated market area’ data type if you want Looker Studio to expect a Designated market area name when processing a field in the connected data source.
Designated market areas are media markets or television market areas or simply a market region where the users can receive similar television and radio station offerings. This is currently supported only for the United States.
Examples of designated market areas are
New York
Los Angeles[b]
Chicago[c]
Philadelphia[d]
Dallas-Fort Worth[e]
San Francisco-Oakland-San Jose[f]
Atlanta[g]
Houston[h]
Washington (Hagerstown)[i].
You can get a full list of designated market areas here
Use the City data type if you want Looker Studio to expect a city name when processing a field in the connected data source. For example, ‘London’ is a city.
Use the ‘Postal code’ data type if you want Looker studio to expect postcode (zip code) information when processing a field in the connected data source.
For example, the following is the postcode of Heathrow airport terminal 2:
If we use this postcode field on Google Maps (embedded in a Looker Studio report), it is going to look like the one below:
#9 Address
Use the Address data type if you want Looker Studio to expect a full address when processing a field in the connected data source.
For example, the following is the full address of the Prime Minister of the UK:
If we use this address field on Google Maps (embedded in a Looker Studio report), it is going to look like the one below:
#10 Latitude, Longitude
Use the ‘Latitude, Longitude’ data type if you want Looker Studio to expect Latitude, Longitude information when processing a field in the connected data source.
Use the Latitude and Longitude Finder https://www.latlong.net/ to get the Latitude and Longitude data for a particular geo-location.
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