Geo Data – Country, Region, Latitude, Longitude in Google Data Studio

Google Data Studio provides the Geo data type for geographical data. You see this data type when you create or edit a data source in Data Studio:

Use the Geo data type if you want Data Studio to expect a geographic region (like a city, region, country, continent) when processing a field in the specified data set.

Following are the various Geo data types available in Google Data Studio:

#1 Country 

Use this data type if you want Data Studio to expect a country name when processing the field in the specified data set. 

For example, the ‘United Kingdom’ is an example of a country name. 

You can get the full list of valid country names from here: https://www.worldometers.info/geography/alphabetical-list-of-countries/

#2 Country code

Use this data type if you want Data Studio to expect a country code (instead of country name) when processing the field in the specified data set. 

For example, the country code for ‘United Kingdom’ is GB. 

You can get the full list of valid country codes from here: https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2


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#3 Continent

Use this data type if you want Data Studio to expect a continent name when processing the field in the specified data set. 

For example, ‘Europe’ is a continent name. 

You can get the full list of the valid continent names from here: https://developers.google.com/chart/interactive/docs/gallery/geochart#Continent_Hierarchy

#4 Continent code 

Use this data type if you want Data Studio to expect a continent code (instead of continent name) when processing the field in the specified data set. For example, the continent code for Europe is 150.

You can get the full list of the valid continent codes from here: https://developers.google.com/chart/interactive/docs/gallery/geochart#Continent_Hierarchy

#5 SubContinent 

Use this data type if you want Data Studio to expect a sub-continent name when processing the field in the specified data set. 

For example, ‘Northern Europe’ is a sub-continent name. 

You can get the full list of the valid sub-continent names from here: https://developers.google.com/chart/interactive/docs/gallery/geochart#Continent_Hierarchy

#6 SubContinent Code 

Use this data type if you want Data Studio to expect a sub-continent code (instead of sub-continent name) when processing the field in the specified data set. 

For example, the sub-continent code for Northern Europe is 154. 

You can get the full list of the valid sub-continent codes from here: https://developers.google.com/chart/interactive/docs/gallery/geochart#Continent_Hierarchy

#7 Region 

Use this data type if you want Data Studio to expect a region name when processing the field in the specified data set. For example, ‘California’ is a region in the ‘United States’. Use Google to find region names of a particular country. 

Note: Region data is not available for many countries. 

#8 Region code

Use this data type if you want Data Studio to expect a region code (instead of region name) when processing the field in the specified data set.  For example, the region code for ‘California’ is ‘US-CA’

Note: Region code data is not available for many countries. 

#9 City 

Use this data type if you want Data Studio to expect a city name when processing the field in the specified data set. For example, ‘London’ is a city. 

#10 City code

Use this data type if you want Data Studio to expect a city code (instead of city name) when processing the field in the specified data set. For example, the city code for ‘London’ is 1006886. 

You can get the list of the city codes from here: https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid

#11 Metro

This data type is only applicable to the united states. 

Use this data type if you want Data Studio to expect a metro name when processing the field in the specified data set. For example, ‘New York’ is a metro. 

You can get the list of metro cities in the United States from here: https://en.wikipedia.org/wiki/Cities_and_metropolitan_areas_of_the_United_States

#12 Metro code

This data type is only applicable to the united states. 

Use this data type if you want Data Studio to expect a metro code (instead of metro name) when processing the field in the specified data set. For example, the metro code for ‘New York’ city is 200201.

Note: Metro codes for the US start with 200

#13 Latitude, Longitude

Use this data type if you want Data Studio to expect a Latitude, Longitude information when processing the field in the specified data set. 

Use the Latitude and Longitude Finder https://www.latlong.net/ to get the Latitude and Longitude data for a particular geo-location. 

Here is how you enter the latitude and longitude information in Google Sheets.

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