Google Data Studio Geo Map – Latitude Longitude

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Last Updated: December 10, 2022

Note: Google Data Studio is now known as Looker Studio.

Looker Studio provides the Geo data type for geographical data. You see this data type when you create or edit a data source schema in Looker Studio:

Geo 1

Use the Geo data type if you want Looker Studio to expect geographic data (like a city, region, country, continent) when processing a field in the underlying data source.

Geo data types are generally used with Google Maps or Looker Studio Geo Field Map / Geo Chart / Geo Heat Map / Geo Bubble Map:

geo map geo chart

You can insert a Google Map or Geo Chart in your Looker Studio report from the ‘Insert’ menu:

Insert
geo type

Geo data types available in Looker Studio

Following are the various Geo data types available in Looker Studio:

  1. Continent
  2. Subcontinent
  3. Country
  4. Country Subdivision (1st level)
  5. Country Subdivision (2nd level)
  6. Designated market area
  7. City
  8. Postal Code
  9. Address
  10. Latitude, Longitude

#1 Continent

Continent

Use the Continent data type if you want Looker Studio to expect a continent name when processing a field in the connected data source. 

The following are examples of valid continent names (in the context of Looker Studio):

  • Africa
  • Oceania
  • Americas
  • Asia
  • Europe

#2 Subcontinent 

subcontinent

Use the Subcontinent data type if you want Looker Studio to expect a sub-continent name when processing a field in the connected data source.  

For example, ‘Northern Europe’ is a sub-continent name. 

The following are examples of sub-continent names:

subcontinent

You can get the full list of the valid sub-continent names from here: https://developers.google.com/chart/interactive/docs/gallery/geochart#Continent_Hierarchy

#3 Country 

country

Use the Country data type if you want Looker Studio to expect a country name when processing a field in the connected data source. 

For example, the ‘United Kingdom’ is an example of a country name. 

The following are examples of country names:

list of countries

You can get the full list of valid country names from here: https://www.worldometers.info/geography/alphabetical-list-of-countries/

#4 Country Subdivision (1st Level)

country subdividion level 1

Use the ‘country subdivision (1st level)’ data type if you want Looker Studio to expect a country subdivision name when processing a field in the connected data source. 

For example, the ‘US states’, ‘Canadian provinces’, ‘French regions’ are examples of a country subdivision (1st level). 

You can get a full list of Country subdivisions (1st level) here

https://support.google.com/datastudio/answer/9843174?hl=en#country-subdivision-1st-level&zippy=%2Cin-this-article

#5 Country Subdivision (2nd Level)

country subdividion level 2

Use the ‘country subdivision (2nd level)’ data type if you want Looker Studio to expect a country subdivision at level 2 name when processing a field in the connected data source. 

For example, the ‘US countries’, ‘Italian and Spanish provinces ’, ‘French departments’ are examples of a country subdivision (2nd level). 

You can get a full list of Country subdivisions (2nd level) here

https://support.google.com/datastudio/answer/9843174?hl=en#country-subdivision-2nd-level&zippy=%2Cin-this-article

#6 Designated market area

designated market area

Use the ‘Designated market area’ data type if you want Looker Studio to expect a Designated market area name when processing a field in the connected data source. 

Designated market areas are media markets or television market areas or simply a market region where the users can receive similar television and radio station offerings. This is currently supported only for the United States.

Examples of designated market areas are

  • New York
  • Los Angeles[b]
  • Chicago[c]
  • Philadelphia[d]
  • Dallas-Fort Worth[e]
  • San Francisco-Oakland-San Jose[f]
  • Atlanta[g]
  • Houston[h]
  • Washington (Hagerstown)[i]. 

You can get a full list of designated market areas here

https://support.google.com/datastudio/answer/9843174?hl=en#designated-market-area&zippy=%2Cin-this-article

#7 City 

city

Use the City data type if you want Looker Studio to expect a city name when processing a field in the connected data source. For example, ‘London’ is a city. 

#8 Postal Code

postal code

Use the ‘Postal code’ data type if you want Looker studio to expect postcode (zip code) information when processing a field in the connected data source.

For example, the following is the postcode of Heathrow airport terminal 2:

postal code

If we use this postcode field on Google Maps (embedded in a Looker Studio report), it is going to look like the one below:

postal code

#9 Address

Address

Use the Address data type if you want Looker Studio to expect a full address when processing a field in the connected data source.

For example, the following is the full address of the Prime Minister of the UK:

address

If we use this address field on Google Maps (embedded in a Looker Studio report), it is going to look like the one below:

Address

#10 Latitude, Longitude

Lattitude Longitude

Use the ‘Latitude, Longitude’ data type if you want Looker Studio to expect Latitude, Longitude information when processing a field in the connected data source. 

Use the Latitude and Longitude Finder https://www.latlong.net/ to get the Latitude and Longitude data for a particular geo-location. 

You can also use this tool to find GPS coordinates: https://www.maps.ie/coordinates.html

lattitude longitude finder

Here is how you enter the latitude and longitude information in Google Sheets:

lattitude longitude

This latitude and longitude information is for London, UK

If we use these coordinates on Google Maps (embedded in a Looker Studio report), it is going to look like the one below:

longitude
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  35. Data Source Version History in Looker Studio
  36. Community Visualization Access in Looker Studio
  37. Understanding Data Source Credentials in Looker Studio
  38. Understanding Data Freshness in Looker Studio
  39. How to create and configure a data source in Looker Studio
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