Last Updated: November 18, 2024

Once you have successfully connected your GA4 property to your Google Search Console property and published the reports, you can see search console data in GA4.

Now is the time to analyze these reports.

There are two types of search console reports available in GA4:

#1 Queries: Organic Google Search Query report.

#2 Google Organic Search Traffic: Landing page report.

About ‘Queries: Organic Google Search Query’ Report

Through the ‘Queries’ search console report in your GA4 property, you can get the following insight:

#1 You can see the trend of Google organic search clicks over time:

#2 You can determine the top 5 Google Organic search queries that generated organic search traffic on your website:

Note: Search Console reports in GA4 do not support the time series chart.

#3 You can see the search console dimensions and metrics

When you scroll down the ‘Queries’ report, you will see a data table just below the two graphs, which list the search console dimension named ‘Organic Google Search Query’ and the following search console metrics:

1. Organic Google Search Clicks.
2. Organic Google Search Impressions.
3. Organic Google Search Click through rate.
4. Organic Google Search Average positon.

Note: These Search Console metrics are only compatible with Search Console dimensions and the following Analytics dimensions: ‘Landing page’, ‘Device’ and ‘Country’.

#4 You can determine the Google organic search terms/queries that generated traffic on your website via the ‘Organic google search query’ metric:

#5 You can determine the traffic (in terms of clicks) generated by each search query to your website via the ‘Organic google search clicks’ metric:

#6 You can determine the number of times your website appears in Google search results for a particular query via the ‘Organic google search impressions’ metric:

#7 You can determine the percentage of Organic Google Search impressions that resulted in search clicks via the ‘Organic google search click through rate’ metric:

#8 You can determine the average search engine ranking position of your website for each search term via the ‘Organic google search average position’ metric:

About ‘Google Organic Search Traffic: Landing page’ Report

Through the ‘Google Organic Search Traffic: Landing page’ report in your GA4 property, you can get the following insight:

#1 You can see the trend of Google organic search clicks over time:

#2 You can determine the top 5 landing pages that generated organic search traffic on your website:

#3 You can see the search console metrics

When you scroll down the ‘Google organic search traffic’ report, you will see a data table just below the two graphs, which list the following search console metrics for each landing page:

1. Organic Google Search Clicks.
2. Organic Google Search Impressions.
3. Organic Google Search Click through rate.
4. Organic Google Search Average positon.

#4 You can determine the top landing pages of your website in terms of organic search traffic:

Note: The Google Search Console, by default, keeps data for the last 16 months. So, the search console reports in GA4 can show you a maximum of 16 months of data.