GA4 Link Dimensions to BigQuery Mapping

GA4 BigQuery

Mapping GA4 Link Dimensions to their corresponding BigQuery fields provides valuable insights into how users interact with outbound links on your website or app. 

Here’s a breakdown of GA4 Link dimensions and their corresponding BigQuery fields:

GA4 Link DimensionsWhat it isBigQuery Field Name (Formula)
Link classesCaptures the HTML class attributes assigned to links.ARRAY_TO_STRING(ARRAY(SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'link_classes'), ', ') AS link_classes
Link domainSpecifies the domain to which an outbound link points.(SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'link_domain') AS link_domain
Link IDIdentifies the HTML ID attribute of a link.(SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'link_id') AS link_id
Link textThe visible text of a link that users click on.(SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'link_text') AS link_text
Link URLThe complete URL that an outbound link directs to.(SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'link_url') AS link_url
OutboundIndicates whether a link directs to an external site.(SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'is_outbound') AS is_outbound

Example SQL Query:

Here’s how you might structure a query to retrieve these link dimensions for a specific event, assuming these parameters are tracked:

SELECT
  event_name,
  ARRAY_TO_STRING(ARRAY(SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'link_classes'), ', ') AS link_classes,
  (SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'link_domain') AS link_domain,
  (SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'link_id') AS link_id,
  (SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'link_text') AS link_text,
  (SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'link_url') AS link_url,
  (SELECT value.string_value FROM UNNEST(event_params) WHERE key = 'is_outbound') AS is_outbound
FROM
  `your_dataset.your_table`
WHERE
  event_name = 'your_specific_event'

Other articles on GA4 BigQuery

#1 BigQuery Introduction

  1. How to create a new Google Cloud Platform account.
  2. How to create a new BigQuery project.
  3. What is Google BigQuery Sandbox and how to use it.
  4. Understanding the BigQuery User Interface.
  5. What is BigQuery Data Transfer Service & how it works.
  6. How to create data transfer in BigQuery.
  7. Connect and transfer data from Google Sheets to BigQuery.
  8. How to access BigQuery Public Data Sets.
  9. Best Supermetrics Alternative – Dataddo.

#2 GA4 BigQuery Introduction

  1. Google Analytics 4 BigQuery Tutorial for Beginners to Advanced.
  2. GA4 Bigquery Export Schema Tutorial.
  3. GA4 BigQuery – Connect Google Analytics 4 with BigQuery.
  4. events_ & events_intraday_ tables in BigQuery for GA4 (Google Analytics 4).
  5. pseudonymous_users_ & users_ data tables in BigQuery for GA4 (Google Analytics 4).
  6. How to access GA4 Sample Data in BigQuery.
  7. Advantages of using Google BigQuery for Google Analytics 4.
  8. Impact of Google Advanced Consent Mode on BigQuery & GDPR.

#3 GA4 BigQuery Data Transfer

  1. How to Connect and Export Data from GA4 to BigQuery
  2. How to backfill GA4 data in BigQuery.
  3. How to overcome GA4 BigQuery Export limit.
  4. How to Send Custom GA4 Data to BigQuery.
  5. How to backup Universal Analytics data to BigQuery.
  6. How to send data from Google Ads to BigQuery.
  7. How to send data from Google Search Console to BigQuery.
  8. Sending data from Google Analytics to BigQuery without 360.
  9. How to send data from Facebook ads to BigQuery.
  10. How to pull custom data from Google Analytics to BigQuery.

#4 BigQuery Cost Optimization

  1. Guide to BigQuery Cost Optimization.
  2. Using Google Cloud pricing calculator for BigQuery.
  3. Cost of using BigQuery for Google Analytics 4.

#5 Query GA4 BigQuery Data

  1. How to query Google Analytics data in BigQuery.
  2. Query GA4 data in BigQuery without understanding SQL.
  3. Using GA4 BigQuery SQL generator to create SQL queries.
  4. New vs Returning users in GA4 BigQuery data table.
  5. GA4 BigQuery Composer Tutorial for ChatGPT.
  6. How to track GA4 BigQuery Schema Change.
  7. Calculating Sessions and Engaged Sessions in GA4 BigQuery.
  8. Calculating Total Users in GA4 BigQuery.

#6 GA4 to BigQuery Dimension/Metric Mapping.

  1. GA4 to BigQuery Mapping Tutorial.
  2. GA4 Attribution Dimensions to BigQuery Mapping.
  3. GA4 Google Ads Dimensions to BigQuery Mapping.
  4. GA4 Demographic Dimensions to BigQuery Mapping.
  5. GA4 Ecommerce Dimensions to BigQuery Mapping.
  6. GA4 Event-Scoped Ecommerce Metrics to BigQuery Mapping.
  7. GA4 Item-Scoped Ecommerce Metrics to BigQuery Mapping.
  8. GA4 Revenue Metrics to BigQuery Mapping.
  9. GA4 Event Dimensions to BigQuery Mapping.
  10. GA4 Event Metrics to BigQuery Mapping.
  11. GA4 Geography Dimensions to BigQuery Mapping.
  12. GA4 Link Dimensions to BigQuery Mapping.
  13. GA4 Page/Screen Dimensions to BigQuery Mapping.
  14. GA4 Page/Screen Metrics to BigQuery Mapping.
  15. GA4 Platform/Device Dimensions to BigQuery Mapping.
  16. GA4 User-Scoped Traffic Dimensions to BigQuery Mapping.
  17. GA4 Session-Scoped Traffic Dimensions to BigQuery Mapping.
  18. GA4 Session Metrics to BigQuery Mapping.
  19. GA4 User Dimensions to BigQuery Mapping.
  20. GA4 User Metrics to BigQuery Mapping.
  21. GA4 Advertising Metrics to BigQuery Mapping.

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