GA4 Event Dimensions to BigQuery Mapping
Here’s a breakdown of GA4 event dimensions and their corresponding BigQuery fields:
GA4 Event Dimensions What it is BigQuery Field Name (Formula) Event name This dimension captures the identifier of an event. event_nameIs key event Indicates whether an event has been designated as a key event. IF(event_params.key = 'is_key_event' AND event_params.value.int_value = 1, TRUE, FALSE) AS is_key_event
Points to consider:
In the GA4 BigQuery export schema, there is no corresponding field that indicates whether an event has been designated as a key event.
The concept of a “key event” is more of an analytical distinction made within the GA4 user interface, where certain events can be marked as key events for analysis and reporting. However, this designation does not translate into a distinct field in the BigQuery export.
The formula provided for the “Is key event” dimension in the table above assumes that you have a custom event parameter named ‘is_key_event’ set up in your GA4 configuration.
To handle this situation in BigQuery, you must manually specify which events are considered key events based on your analysis needs.
You could do this by creating a list of event names that you have designated as key events within your GA4 configuration and then using this list in your SQL queries to filter or flag these events accordingly.
For example, if you consider ‘purchase’ and ‘add_to_cart’ as key events, you could write a SQL query like the one below to identify them in your BigQuery data:
SELECT
event_name,
CASE
WHEN event_name IN ('purchase', 'add_to_cart') THEN TRUE
ELSE FALSE
END AS is_key_event
FROM
`your_project.your_dataset.your_table`
Other articles on GA4 BigQuery
#1 BigQuery Introduction
- How to create a new Google Cloud Platform account.
- How to create a new BigQuery project.
- What is Google BigQuery Sandbox and how to use it.
- Understanding the BigQuery User Interface.
- What is BigQuery Data Transfer Service & how it works.
- How to create data transfer in BigQuery.
- Connect and transfer data from Google Sheets to BigQuery.
- How to access BigQuery Public Data Sets.
- Best Supermetrics Alternative – Dataddo.
#2 GA4 BigQuery Introduction
- Google Analytics 4 BigQuery Tutorial for Beginners to Advanced.
- GA4 Bigquery Export Schema Tutorial.
- GA4 BigQuery – Connect Google Analytics 4 with BigQuery.
- events_ & events_intraday_ tables in BigQuery for GA4 (Google Analytics 4).
- pseudonymous_users_ & users_ data tables in BigQuery for GA4 (Google Analytics 4).
- How to access GA4 Sample Data in BigQuery.
- Advantages of using Google BigQuery for Google Analytics 4.
- Impact of Google Advanced Consent Mode on BigQuery & GDPR.
#3 GA4 BigQuery Data Transfer
- How to Connect and Export Data from GA4 to BigQuery
- How to backfill GA4 data in BigQuery.
- How to overcome GA4 BigQuery Export limit.
- How to Send Custom GA4 Data to BigQuery.
- How to backup Universal Analytics data to BigQuery.
- How to send data from Google Ads to BigQuery.
- How to send data from Google Search Console to BigQuery.
- Sending data from Google Analytics to BigQuery without 360.
- How to send data from Facebook ads to BigQuery.
- How to pull custom data from Google Analytics to BigQuery.
#4 BigQuery Cost Optimization
- Guide to BigQuery Cost Optimization.
- Using Google Cloud pricing calculator for BigQuery.
- Cost of using BigQuery for Google Analytics 4.
#5 Query GA4 BigQuery Data
- How to query Google Analytics data in BigQuery.
- Query GA4 data in BigQuery without understanding SQL.
- Using GA4 BigQuery SQL generator to create SQL queries.
- New vs Returning users in GA4 BigQuery data table.
- GA4 BigQuery Composer Tutorial for ChatGPT.
- How to track GA4 BigQuery Schema Change.
- Calculating Sessions and Engaged Sessions in GA4 BigQuery.
- Calculating Total Users in GA4 BigQuery.
#6 GA4 to BigQuery Dimension/Metric Mapping.
- GA4 to BigQuery Mapping Tutorial.
- GA4 Attribution Dimensions to BigQuery Mapping.
- GA4 Google Ads Dimensions to BigQuery Mapping.
- GA4 Demographic Dimensions to BigQuery Mapping.
- GA4 Ecommerce Dimensions to BigQuery Mapping.
- GA4 Event-Scoped Ecommerce Metrics to BigQuery Mapping.
- GA4 Item-Scoped Ecommerce Metrics to BigQuery Mapping.
- GA4 Revenue Metrics to BigQuery Mapping.
- GA4 Event Dimensions to BigQuery Mapping.
- GA4 Event Metrics to BigQuery Mapping.
- GA4 Geography Dimensions to BigQuery Mapping.
- GA4 Link Dimensions to BigQuery Mapping.
- GA4 Page/Screen Dimensions to BigQuery Mapping.
- GA4 Page/Screen Metrics to BigQuery Mapping.
- GA4 Platform/Device Dimensions to BigQuery Mapping.
- GA4 User-Scoped Traffic Dimensions to BigQuery Mapping.
- GA4 Session-Scoped Traffic Dimensions to BigQuery Mapping.
- GA4 Session Metrics to BigQuery Mapping.
- GA4 User Dimensions to BigQuery Mapping.
- GA4 User Metrics to BigQuery Mapping.
- GA4 Advertising Metrics to BigQuery Mapping.
-
Here’s a breakdown of GA4 event dimensions and their corresponding BigQuery fields:
| GA4 Event Dimensions | What it is | BigQuery Field Name (Formula) |
|---|---|---|
| Event name | This dimension captures the identifier of an event. | event_name |
| Is key event | Indicates whether an event has been designated as a key event. | IF(event_params.key = 'is_key_event' AND event_params.value.int_value = 1, TRUE, FALSE) AS is_key_event |
Points to consider:
In the GA4 BigQuery export schema, there is no corresponding field that indicates whether an event has been designated as a key event.
The concept of a “key event” is more of an analytical distinction made within the GA4 user interface, where certain events can be marked as key events for analysis and reporting. However, this designation does not translate into a distinct field in the BigQuery export.
The formula provided for the “Is key event” dimension in the table above assumes that you have a custom event parameter named ‘is_key_event’ set up in your GA4 configuration.
To handle this situation in BigQuery, you must manually specify which events are considered key events based on your analysis needs.
You could do this by creating a list of event names that you have designated as key events within your GA4 configuration and then using this list in your SQL queries to filter or flag these events accordingly.
For example, if you consider ‘purchase’ and ‘add_to_cart’ as key events, you could write a SQL query like the one below to identify them in your BigQuery data:
SELECT
event_name,
CASE
WHEN event_name IN ('purchase', 'add_to_cart') THEN TRUE
ELSE FALSE
END AS is_key_event
FROM
`your_project.your_dataset.your_table`
Other articles on GA4 BigQuery
#1 BigQuery Introduction
- How to create a new Google Cloud Platform account.
- How to create a new BigQuery project.
- What is Google BigQuery Sandbox and how to use it.
- Understanding the BigQuery User Interface.
- What is BigQuery Data Transfer Service & how it works.
- How to create data transfer in BigQuery.
- Connect and transfer data from Google Sheets to BigQuery.
- How to access BigQuery Public Data Sets.
- Best Supermetrics Alternative – Dataddo.
#2 GA4 BigQuery Introduction
- Google Analytics 4 BigQuery Tutorial for Beginners to Advanced.
- GA4 Bigquery Export Schema Tutorial.
- GA4 BigQuery – Connect Google Analytics 4 with BigQuery.
- events_ & events_intraday_ tables in BigQuery for GA4 (Google Analytics 4).
- pseudonymous_users_ & users_ data tables in BigQuery for GA4 (Google Analytics 4).
- How to access GA4 Sample Data in BigQuery.
- Advantages of using Google BigQuery for Google Analytics 4.
- Impact of Google Advanced Consent Mode on BigQuery & GDPR.
#3 GA4 BigQuery Data Transfer
- How to Connect and Export Data from GA4 to BigQuery
- How to backfill GA4 data in BigQuery.
- How to overcome GA4 BigQuery Export limit.
- How to Send Custom GA4 Data to BigQuery.
- How to backup Universal Analytics data to BigQuery.
- How to send data from Google Ads to BigQuery.
- How to send data from Google Search Console to BigQuery.
- Sending data from Google Analytics to BigQuery without 360.
- How to send data from Facebook ads to BigQuery.
- How to pull custom data from Google Analytics to BigQuery.
#4 BigQuery Cost Optimization
- Guide to BigQuery Cost Optimization.
- Using Google Cloud pricing calculator for BigQuery.
- Cost of using BigQuery for Google Analytics 4.
#5 Query GA4 BigQuery Data
- How to query Google Analytics data in BigQuery.
- Query GA4 data in BigQuery without understanding SQL.
- Using GA4 BigQuery SQL generator to create SQL queries.
- New vs Returning users in GA4 BigQuery data table.
- GA4 BigQuery Composer Tutorial for ChatGPT.
- How to track GA4 BigQuery Schema Change.
- Calculating Sessions and Engaged Sessions in GA4 BigQuery.
- Calculating Total Users in GA4 BigQuery.
#6 GA4 to BigQuery Dimension/Metric Mapping.
- GA4 to BigQuery Mapping Tutorial.
- GA4 Attribution Dimensions to BigQuery Mapping.
- GA4 Google Ads Dimensions to BigQuery Mapping.
- GA4 Demographic Dimensions to BigQuery Mapping.
- GA4 Ecommerce Dimensions to BigQuery Mapping.
- GA4 Event-Scoped Ecommerce Metrics to BigQuery Mapping.
- GA4 Item-Scoped Ecommerce Metrics to BigQuery Mapping.
- GA4 Revenue Metrics to BigQuery Mapping.
- GA4 Event Dimensions to BigQuery Mapping.
- GA4 Event Metrics to BigQuery Mapping.
- GA4 Geography Dimensions to BigQuery Mapping.
- GA4 Link Dimensions to BigQuery Mapping.
- GA4 Page/Screen Dimensions to BigQuery Mapping.
- GA4 Page/Screen Metrics to BigQuery Mapping.
- GA4 Platform/Device Dimensions to BigQuery Mapping.
- GA4 User-Scoped Traffic Dimensions to BigQuery Mapping.
- GA4 Session-Scoped Traffic Dimensions to BigQuery Mapping.
- GA4 Session Metrics to BigQuery Mapping.
- GA4 User Dimensions to BigQuery Mapping.
- GA4 User Metrics to BigQuery Mapping.
- GA4 Advertising Metrics to BigQuery Mapping.
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